AReal Change TV -Sandi Krakowski

Being able to use your words effectively is one . . . → Read More: The Power of Words]]> My Mother said I was born talking, so that must mean I have a long history of “with words”. I have always enjoyed writing and sharing my thoughts and ideas. So, I guess you could say I am an expert at “the power of words”.

Being able to use your words effectively is one of the most powerful skills you can learn. By carefully selecting the right words you can build a solid following of users and create content that will move people and sell products that people will want to buy.

=> The Power of Words through Content

Your content isn’t just what you say; it’s how you say it. It’s how well you can build a connection with your readers, how well you can relate with them emotionally, and how well you can create passion.

If you have a message but don’t know how to convey it with conviction, personality, emotion and credibility, chances are it won’t be heard. The most important thing to do is grab the readers attention and then keep it.

The keyboard, mouse and graphic user interface were first invented by Xerox researchers. They thought they had the best invention in the world, but just couldn’t convince anyone that what they invented mattered. Then Apple came along and shared the discovery with the world. A master of marketing, Steve Jobs used these three new inventions to take Apple to the next level.

People read your content for an experience as well for information. Learn to use your words to take your user on a fun journey as you educate them.

=> The Power of Words for Building Trust

Trust is a rare commodity online. There are so many people pitching for attention and trying to generate sales that most people tune most messages and sites out.

That said, if you learn the art of building trust, your site will become one of the few sites that your user actually pays attention to, and perhaps eventually buys from.

This also comes from using the power of words. Your words are what you use to convey credibility. It’s how you address the unspoken question of “Why should I trust you?”

It can be as simple as stating your qualifications. Or, more often, it’s a matter of using your words to demonstrate mastery of a topic. Do it well and people will trust you with their valuable time and attention.

=> The Power of Words in Selling

The power of words really comes through when it comes to selling. The words written by a poor copywriter will often generate no sales at all, while the words of a world-class copywriter will often generate millions of dollars in sales.

The difference is all in the words. Can you reach into your readers’ hearts, paint a picture of a better world and convince them to make an investment in that vision?

In a nutshell, words are everything online. From creating content people love to convincing people that you have a product worth paying for, there really is nothing more important than learning to use the power of words well.

I found this article the other day and it helped me, so take a quick read . . . → Read More: Speed Up Your Blogging Time with These Tips]]> Do you ever wonder why did I start this blogging thing?? It seems to take longer everytime I sit down to write, that is if I do sit down to write. Sometimes just starting is the hard part.

I found this article the other day and it helped me, so take a quick read and maybe you will get some ideas to improve your writing and blogging experience. Enjoy!!

Blogging & Writing Tips

Does writing your website content seem to take all day? Do you have time pressures to write quickly but just cannot seem to get the job done? Take advantage of these professional writing tips to speed up your writing time. Get more done in less time.

1. Create a plan or outline. Before you begin writing your content, plan it out. Decide exactly what you’re writing about. Create the structure for your piece.

For example, if you’re writing a “how to”, then outline the steps you’re going to include in your article. If you’re writing an informative article, then what information are you going to share to support your headline? Are you writing a tips article or report? If so, what tips are you going to write about? Create the structure and plan your content before you write it. Planning your content can be accomplished in a few minutes and you’ll cut your writing time in half.

2. Set a timer to keep you focused. Many times the reason it takes so long to write is because you’re distracted. From the internet to chores and other tasks, it’s easy to get sidetracked from your writing. Setting a timer helps keep you focused on a single task. Set the timer for the time you think it should take to write your content piece.

3. Work in blocks. Sometimes writing a lot of content can feel overwhelming. Instead of looking at a ten-page report or a list of twenty blog posts, break them down into smaller bites. If you have ten articles to write, then write three and take a break. Come back, write three more and then take a break. Try to write for no longer than an hour at a time without taking a break.

4. Edit later. Editing while you write slows you down dramatically. Fiction writers know that it also inhibits your flow and creativity. Simply write until it’s done. Then go back and edit for spelling, grammar and clarity. You’ll get twice as much done in half the time if you use this simple tip.

5. Write when you feel most productive. This may sound a bit strange but it’s best to write at your most energetic and focused time of the day. If you save your writing for when you’re feeling low energy, you’re going to be moving slowly. If you’re a morning person, then write first thing in the morning. If you’re a night person, then vice versa. Many people save this time of the day for their-profit generating tasks. However, content is an essential aspect of any online business. Make it a priority.

Writing fast takes practice. It also takes focus, a system, and a commitment. Try these top five tips and get more writing done in less time.

If you plan to establish an . . . → Read More: Effective Ways to Expand Your Online Presence]]> The major challenge that online businesses face is exposure. With millions of people surfing the web every day, you want to make sure that you can optimize your exposure and draw the traffic into your website. After all, you cannot make money if nobody is visiting your website.

If you plan to establish an online presence, the first step is to design a website. Websites should be easy to navigate as well as easy on the eyes. Avoid using too many add-ons such as Flash, which will only make downloading time longer and will drive customers from your site instead of to it. After you develop your website, you need to promote it and there are several ways to do that.

As you probably know I am a fan of social networking sites. There is no better way to get your name out there and known than to interact with others in your industry and potential customers. You can do this by establishing a Facebook fan page where you showcase your photos and/or advice. Invite your friends and family to become fans of your business page and in turn, they will help spread the word to their friends and family. Make sure you post on a regular basis to keep your fans interested and you at the forefront of their minds.

Other social networking sites available include Twitter and specialized forums. Make it a habit to interact with others as well, and not always focus on your business. You want users to know what is new with your business, but you also want them to get an insight into you as a person. If you become personal or at least friendly with others, you are more likely to be recommended if someone has a use for your services or products.

Keep all online presences clean and professional. It is okay to joke with others and form bonds; however, you are representing your business in these networks and you are a reflection of your business. If you come across as rude or insulting, you will not likely be recommended by peers. Keep your correspondence and status updates clean and professional. Do not share too much of your personal life, either.

If you are an expert in your industry or even if you simply have a lot of knowledge and experience, put this to use for your company. Write articles geared toward customers or potential start-ups. Publish an e-book if you have enough information to share. This will also keep your company in good standing as you are being generous with your knowledge and sharing with others.

It is very easy to establish an online presence if you know where to look. Social networking is huge at the moment, especially with the internet being a vast resource. Establishing an online presence means that you will be seen and so will your company. If you play your cards right, you can become one of the top presences in your particular industry.