Generative AI can be an automated agent, a creative strategist, and a research assistant. Now, Meta has figured out another occupation for its arsenal of LLMs: Personal stylist.

That’s the basic idea behind Style Sketch, a new app that Meta has quietly launched. Though the tech giant provided no official announcement pertaining to its new platform, Style Sketch is already helping its users pick out their outfits and match the items in their wardrobes.

The news of Style Sketch’s launch came from a familiar herald: Matt Navarra. The notable tech leaker posted about Meta’s fashion app on X. He noted several of the app’s features, including integrations with weather apps and a travel planner that chooses an itinerary of outfits for a chosen destination.

Style Sketch is arriving at a time when creators are gaining more influence and credibility in the world of haute couture. Kai Cenat recently took New York Fashion Week by storm with an event that promoted his apparel line Vivet. Meanwhile, Theorist Media’s Creators in Fashion shows have given YouTube stars the chance to strut their stuff in a runway setting.

Many creators express their fashion sense with “outfit of the day” posts, which are typically tagged with #OOTD on social media. Some tech companies, like ShopMy, have developed products that support #OOTD posts.

Style Sketch’s links to the #OOTD phenomenon make it an intriguing addition to the glut of fashion apps. Users can link their profiles to their accounts on Facebook and Instagram accounts — where #OOTD is a popular hashtag — allowing the app’s AI engine to detect the apparel they have already featured in posts.

The potential is there, but users in the West will have to wait before they can try out Style Sketch themselves. For now, the app’s rollout is limited to three Southeast Asian nations: Singapore, Indonesia, and Thailand.

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Kids watch a lot of YouTube. And that generally means a lot of sedentary, butt-in-seat time.

But what if they had to pedal to keep the content coming?

That’s the question entrepreneur couple Arnav Dalmia and Shivani Jain are asking with their new company/product Tovie.

Described as a “sensory-friendly bike that helps kids use movement to self-regulate,” Tovie is a peddling machine where kids sit on whatever chair/couch/etc is comfortable and get their feet going. (If this sounds familiar: Yes, it’s basically like those under-desk peddlers for office workers. More on that later.)

The reason Tovie piqued our interest is Dalmia and Jain’s proprietary “Pedal-to-Play” system, which “makes movement the controller,” they say. It works by connecting Tovie to a kid’s device via Bluetooth, and whenever they stop pedaling, the YouTube video they’re watching (or the video game they’re playing) stops working.

The goal is to keep kids moving their bodies but still allowing them screen time.

“Studies done by researchers have found that movement in general is a tool for self-regulation of the hormones in their bodies, to help the nervous system calm down,” Dalmia told Inc. “It helps get the excess energy out before they have a big meltdown.”

He added that with Tovie, he and Jain feel they are “creating a whole new category of children’s fitness.”

“People think that children can get exercise while outside playing, but not all kids are the same, and they have different circumstances. In winter, it’s too cold outside. If parents are busy preparing dinner, they can’t watch their kids playing outside,” he added.

This isn’t Dalmia and Jain’s first stationary exercise product. In 2013, they debuted Cubii, an under-desk elliptical, and to bring it to life, they raised almost $300,000 on Kickstarter.

They’re producing Tovie the same way. This time, the Kickstarter goal is only $50K, and with nine days left in the campaign, they’re about to cross that threshold thanks to just over 100 backers.

Once they’ve shipped the initial models to Kickstarter supporters, the couple hope to put Tovie in big-box stores like Target and Walmart–and then keep developing products.

“The Tovie bike will be the first of many bikes focused on children’s health,” Dalmia told Inc. “Being a dad myself, I know how important physical movement is. The goal is to encourage movement and get kids started with fitness to start good lifelong habits.”

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Instagram isn’t just chasing YouTube‘s TV watch time and ad revenue–it’s chasing its talent, too. The Meta-owned platform has offered to pay some YouTubers up to $500,000 to post videos with its newly announced long-form horizontal format “Features.”

According to Business Insider, Instagram has approached “select” YouTubers with a floor price of $50,000; others have gotten six-figure offers, and things top out at a half-million dollars.

“We’ve been public about the fact that we are funding Features content directly with some creators right now to support them,” a Meta spokesperson told BI. “The details of those deals are confidential, but we’re excited to see the content going live.”

It’s not clear how Instagram is paying out these amounts–per video, per month, or as one-time flat compensation. We’d bet the latter, and perhaps the pot’s sweetened with a promise to pay creators performance bonuses or an ad rev share if their Features content does well (especially on TVs, where pricier ads slots can pull in serious cash for platforms).

Meta already said, though, that it’s “too early to share a long-term monetization model [for Features], but we’re exploring ways for creators to earn from brands, fans, and Instagram, including performance-based incentives.”

Introducing Features earlier this week, Instagram hyped its established TV viewership, with VP of Product Tessa Lyons saying “people love to watch Reels together in their living rooms with their friends, so we’ve been working on a TV version of Reels.”

“[W]e know to do that well, we need more than just short-form video,” she added.

Insta chief Adam Mosseri chimed in Oct. 28 after concern from creators, tweeting that “[w]e understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid.”

This YouTuber-bait program is perhaps one of those options.

Instagram, of course, is not the only one gunning for YouTube’s talent–but unlike Netflix (and, increasingly, Disney), it’s not trying to convince creators to give it exclusivity.

People familiar with the deals told BI Instagram’s terms just ask creators to post their long-form videos as Features on the same day they upload to YouTube.

Reza Izad, who reps Kareem Rahma, Noah Beck, and more as a Partner at Underscore Talent, told BI these deals are an “exciting opportunity” for YouTubers. The money is part of that excitement, sure, but Izad said this is also an opportunity for creators’ content to get a boost.

“Every time there’s a new feature in these apps that the company’s promoting, people will have more opportunity to be seen because there’s going to be algorithmic preference to this kind of content,” he said. “And unlike short-form, there’s not a lot of abundance.”

What he’s saying is true: We already know Instagram plans to pump posts made with Clips as Reels (a tool that takes snippets of Features videos and posts them to Reels with a link back to the full long-form upload) on its Explore page, and in other areas around the platform.

Something to think about in all of this is that a major part of YouTube’s living room success is the relative attractiveness and easy UX of its TV app. Google has put stock into making the TV app a banger, and Instagram isn’t there yet.

As Mosseri put it, “We’re going to try to support these different types of formats, both in the mobile app, but also on the TV app, which […] is going to take some time to get it right. But I’m actually very excited about it, and we’re very committed to it long-term.”

Creators looking for equal viewership across YouTube and Features will likely be disappointed–at least for now. But for the folks Instagram wants to pay, this is indeed a rare chance to get get cash for cross-posting.

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It’s time to dust off one of the age-old debates of the internet era: Can a platform known for pornographic videos become a viable home for safe-for-work creator content?

Pornhub is trying to do exactly that. The popular site owned by Aylo (formerly known as MindGeek) has launched a campaign that invites creators to share videos of any type with Pornhub viewers.

In the campaign video, a broken-down car looks like the end of the road for a mother and her son. Luckily, mom explains that she learned how to change a flat by watching how-to content uploaded by pornographic actress Natassia Dreams. The car starts moving again, and viewers are left to consider whether Pornhub can really be an alternative to the likes of YouTube, TikTok, and Instagram.

We’ve asked that question before. Nearly a decade ago, friction between creators and platforms led some musicians and firearms enthusiasts to set up shop on Pornhub. As part of its current campaign, Pornhub is once again positioning itself as a solution for creators who are banned or restricted on other platforms.

There are plenty of reasons why Pornhub’s offer is worth considering. Creators typically go to the platforms that can offer access to new audiences, and porn sites have never been lacking in the scale department. Pornhub claims to reach more than 130 million users each day. Some advertisers have taken advantage of the relaxed guidelines on racy platforms like OnlyFans, and Pornhub has a built-in premium subscription creators can link to their safe-for-work uploads. The recent arrival of Shorties — TikTok-style videos on Pornhub — provide yet another distribution option.

“Pornhub is a cultural access point where creators can build an audience around the full range of who they are,” said Pornhub VP of Brand and Community Alex Kekesi in a statement. “Creators invest time, creativity, and resources into their content. Safe-for-work uploads give them another way to earn from the broader range of what they create, including content they may have published elsewhere, giving content a second life and earn more.”

Clearly, some creators have already taken Pornhub up on its offer. On the platform, the popularity of searches like “gaming,” “fitness,” “cooking,” and “travel” have trended up over the past year.

Can those searches form the foundation of a safe-for-work hub that can rival the one OnlyFans has built? Pornhub clearly thinks so, and it is hoping that its new campaign will convince creators to try a, shall we say, unusual distribution strategy.

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To attract more shoppers during the upcoming holiday season, TikTok is turning to the second-most valuable entertainment company in the world. I’m talking about Disney, which will promote items on TikTok Shop as part of a week-long activation on the ecommerce platform.

To up its presence on TikTok Shop, Disney will take advantage of Super Brand Days, a campaign format that combines advertising, creator content, and TikTok Shop listings to drive sales. Other brands expected to participate in Super Brand Days include Old Navy and Crocs.

Disney fans will be able to participate in the Mouse House’s Super Brand Days between November 4-10. Offers will span multiple Disney properties, including Pixar, Marvel, and Star Wars. Some of the items featured in the TikTok promotion will hit the official Disney store upon the conclusion of the Super Brand Days campaign.

For TikTok, Super Brand Days — which first showed up in 2024 — have been key drivers of holiday season sales. Last year, November and December were bountiful months on TikTok Shop; on Black Friday weekend alone, TikTok’s U.S. sales topped $500 million.

Consumers have flocked to TikTok Shop to score deals on name-brand and luxury items. By bringing Disney into the fold, the ecommerce platform is stocking even more items that show up on millions of wish lists.

The partnership also has tangible benefits for Disney, which is eager to increase its presence on TikTok. A landmark deal announced earlier this year gave TikTokers the license to use characters from well-known Disney properties. At the same time, Disney is reimagining its own apps, infusing them with more short-form content and making them look more like TikTok as a result.

Now that TikTok-style videos have come to Disney+, it’s time for Disney to come to TikTok. The video app has inked numerous partnerships to set the stage for massive holiday season sales. Now, that period is set to be downright magical.

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For horror creators on YouTube, a lot has changed between last October and the present. Creators have become hot commodities in Hollywood, and that trend has been focused almost exclusively on the horror genre. Kane Parsons‘ Backrooms and Curry Barker‘s Obsession were two of the biggest sleeper hits of Hollywood’s summer season, and Markiplier brought his project Iron Lung to theaters as well.

If the momentum those creators generated is going to be sustained into 2027, then spooky season is a crucial time of year. Horror movies can be big draws during the fall, but at least one of the horror maestros who broke out this year is returning to his roots. Barker dusted off his YouTube channel to premiere Mama Bear, a chilling short film that arrives two days before Halloween.

Though Barker is rewarding his YouTube subscribers, both the multiplexes and the halls of Hollywood studios are currently filled with horror creators. One of the scary movies opening this week is Breeder, which is directed by Alex Goyette. On YouTube, Goyette is also known as JouleThief.

Funnily enough, Goyette’s previous directorial credit is about as far from a horror flick as you can get. He went behind the camera for the 2014 project Expelled, which was a star vehicle for the Vine heartthrob Cameron Dallas.

In other cases, studios are setting their sights on creators who have produced genre fare on platforms like YouTube. The latest deal of that nature unites Blumhouse‘s Atomic Monster with horror queen Heidi Wong, who will use the partnership to write and develop short films.

And then there’s Barker. Some of the horror creators who make it to the big screen limit their activity on YouTube. For example, the RackaRacka channel has been very quiet since the brothers who ran it turned their feature Talk To Me into a frightening, A24-backed success story.

Barker, however, is making sure that no box office activity is required to see Mama Bear. Instead, the short will get its premiere on YouTube on October 29.

Barker is still a hot commodity in Hollywood, but his distribution strategy for Mama Bear is a remind that creators think differently from a lot of the film directors who came before them. A recent survey showed that Gen Z and Gen Alpha turn to YouTube to seek innovative storytelling, but those consumers don’t need their YouTube faves to star in their own work should they make the leap to the cinema. Barker is retaining his autonomy as a filmmaker and giving his fans what they want at the same time.

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YouTube clocked $11.2 billion in ad revenue in Q3 2026, a 9% year-over-year rise. It’s also reached a record-high number of Premium and Music subscribers–150 million people.

But other parts of Alphabet‘s business aren’t faring so well.

The company’s stock sank 10% after Q3 earnings missed both revenue and profit expectations, and revealed that for the second quarter in a row, hefty AI spending has kept cash flow in the negative.

Alphabet posted revenue of $127.6 billion, compared to analysts’ expected $128.2 billion, and reported negative cash flow of $9.07 billion.

You may remember that Alphabet’s Q2 earnings cast a pall: It posted negative cash flow for the very first time since Google went public in 2004. Analysts expected it would come nearer to breaking even in Q3, but instead, cash burn worsened. At -$9.07 billion, it’s wrapping up Q3 with capex $5.9 billion further into the red than they were in Q2.

And things are only going to get worse. Anat Ashkenazi, Alphabet’s Chief Financial Officer, told investors Alphabet “continue[s] to expect our CapEx to increase significantly in 2027” as it pays for everything associated with AI, including R&D and building out more cloud computing capacity.

Let’s go back to YouTube, though.

Philipp Schindler, Alphabet’s CBO, said living room TV viewership now accounts for a meaty one-third of YouTube’s total ad revenues.

He pointed to deeper brand partnerships between Google and advertisers as the “largest contribution” to ad growth, and gave a nod to YouTube Shopping’s partnership with Amazon–the latest component of YouTube’s many-years-in-the-making attempt to turn itself into an ecom hub.

“Our YouTube Creator Partnerships program connects brands with over 3 million creators to drive highly effective campaigns. Brands like Lexus continue to partner with creators like Colin and Samir, driving an 11% lift in brand consideration,” Schindler said.

He also brought up YouTube Premium subscriptions, which contribute to the platform’s overall income but are not separated out into their own figure during earnings. Schindler hinted that the lower-cost Lite version has played a role in pushing subscriptions up to their current high.

“With Premium and Premium Lite, viewers have choice,” he said. “As more people opt into premium experiences, it’s a win for viewers, creators, and our business. Subscriptions help fund the creator ecosystem and drive the platform forward.”

No word on cash from more direct creator support mechanics like Channel Memberships, Super Thanks, and Super Chats (YouTube takes a 30% cut from all of those). Alphabet’s call firmly focused on how it wants more advertising and AI money. Judging by Ashkenazi’s comments, the latter will be a long time coming.

“Our commercial priorities are clear. Expanding advertiser ROI, systematically advancing our AI monetization efficiency, and scaling our ecosystem partnerships to support the next era of discovery,” Schindler said in his wrap-up.

For his part, Alphabet/Google CEO Sundar Pichai barely addressed YouTube. He mentioned the 150 million Premium subscribers and the living room TV ad contribution, but otherwise pointed anyone who cares about creators to YouTube’s recent Made On presentation.

“At Made on YouTube last month, we announced more than 30 products and features for creators and viewers. One great example is custom feeds, where you can simply pick a topic you love and get a tailored video home feed based on that topic,” he said, before changing the topic to Alphabet’s robotaxi company Waymo.

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It’s harder than ever to find human information through search engines–so, to mitigate the LLMification, millions of people have been attaching “Reddit” to the ends of their search queries. Doing so pulls up subreddits and specific threads filled with posts and comments from real human beings sharing their experiences.

Now Discord wants people to utilize its servers in the same way.

The chat platform–best known for peer-to-peer DMs and community gathering places–just announced that Discoverable Servers, which have at least 1,000 members and are publicly viewable/joinable, will all have a bigger presence on the web and start appearing in search engine results.

On Nov. 16, each of Discord’s ~63,000 Discoverable Servers will get their own Server Web Page, which Discord describes as “a public page on the open web that helps people discover and learn about your Discoverable Server.”

“Anyone can see it, including people without a Discord account, and search engines like Google can show it in their results,” Discord added in a support page explaining the new pages.

But Server Web Pages will not only include server descriptions. Beginning in mid-December, these pages will start including current word-for-word discussions happening in the server.

So, for example, someone chatting about Robert Pattinson’s haute couture look in Dune: Part Three in a server for cinephiles might see their take pop in Google Search as a response to someone looking for reviews of the film. (It won’t be attributed, though: Discord says chats will go out to search engines “without usernames and avatars.” Also, no messages sent before Nov. 16 will go to search engines.)

Discord says it’s been testing chat-to-search-engine ports with official servers for games like NBA 2K, Rust, and Dead by Daylight. Makes sense, since all three of these games have complicated mechanics and a lot of onboarding, resulting in a lot of search queries that can be answered by other players.

Basically, Discord wants its public servers to be indexed and searched the same way subreddits are. And sure, doing that might help more people find and join servers, maybe even becoming Discord users for the first time. But considering Discord is ramping up its ad efforts, we’re betting the ultimate goal here is more traffic (aka more eyeballs on display ads).

The issue here is that Reddit and Discord have fundamentally different uses.

On Reddit, users have to take the time to collect their thoughts and compose them into a response. It’s built for tightly moderated, forum-style discussions, and users know their responses will be archived for future access. That’s why so many people go there to ask and answer questions about their various areas of experience and expertise, from household DIY projects to toxic mushroom identification, farrier advice, and legal issues.

Discord started as a casual DM platform for gamers, and though it’s gotten some QOL upgrades, it hasn’t expanded too far beyond that purpose. It’s a hub for friends, friend groups, and fandoms to hold rapid-fire conversations. We’re not saying Discorders don’t pass useful information back and forth, but c’mon: there will be a heinous amount of memes and lols for search engines to sift out before they get to Reddit-value advice.

That being said, it’s important for people to understand that only Discoverable Servers are part of this rollout. Google’s not going to start showing people your spicy e-kitten chats.

Mods of Discoverable Servers can also opt out of being added to search results before things kick in Nov. 16. Or they can go full-throttle on embracing this and start urging people to post longer, Reddit-style responses. We’ll see!

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Would you rather see posts that are suggested for you or posts from communities you’ve chosen to follow? Reddit is letting its users choose between those two experiences.

The social media hub has announced an update for the feed that appears on its homepage. The default option will be a For You feed that will show content from a wide selection of the platform’s 138,000 active subreddits. Redditors who prefer a more customized experience can switch to the Following feed, which will only show posts from the subreddits those users already follow.

Before you ask, yes — Reddit’s For You feed makes it the latest platform to ape TikTok’s signature design choice. These days, it seems as if everyone is trending toward layouts centered around infinitely scrolling vertical videos, but for Reddit, that pivot isn’t exactly new. Redditors have seen posts from subreddits they don’t follow for years, and the platform has already rejiggered its video format to make those clips look more like TikToks.

So what’s new with For You and Following? Essentially, Reddit’s new homepage design splits its two most endearing qualities into two separate feeds. If you visit the platform to discover new ideas that are hard to find elsewhere, For You will feed your curiosity. If, however, you put more stock in the community-focused aspects of the Reddit experience, the Following feed will preserve those connections.

“At Reddit, good recommendations should help people follow an interest into a community, and from there, into a conversation,” reads a company blog post. “Across thousands of communities, discovery can help people find others who get them, encounter perspectives that broaden their own, and take part in something bigger while sharing their own experiences.”

By letting its users choose to prioritize either discovery or community, Reddit is reflecting the deeper fault lines that have created friction between its execs and its subreddit administrators. In 2023, thousands of subreddits went offline as part of a coordinated blackout that protested planned changes to Reddit’s API pricing and third-party support. Three years later, most of those subreddits are back in business, but Reddit is moving forward with plans to limit API access and disconnect RSS readers.

Amid that landscape, the new homepage feels like a compromise. As Reddit evolves to stay competitive with other social media platforms, it is keeping its original spirit alive on the Following feed. The changes are expected to roll out to all users over the coming weeks.

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YouTube is trying out a policy that makes it easier for creators to claim the AdSense revenue their videos generate. In the United States, India, and Indonesia, some members of the YouTube Partner Program now have the ability to cash out their AdSense accounts after earning just $20. Previously, $100 was the minimum threshold for those payouts.

According to the YouTube Help page that tracks ongoing experiments on the platform, the lowered threshold is going into effect “starting from October 2026 payments for a randomly selected group of creators” across the three aforementioned countries. Those creators can control their payout threshold through their AdSense accounts. Partner Program members can already use that page to raise the minimum payout amount, if they so choose.

For the typical American creator, the difference between $20 and $100 only amounts to a grocery run or two. If you want to know why YouTube is running this test, the other regions involved in the experiment provide a partial answer. The Indian rupee and Indonesian rupiah are weak compared to the U.S. dollar. For both of those currencies, the current USD exchange rate is greater than 18,000 to 1.

Therefore, for Indian and Indonesian creators — especially those in the poorer, rural communities where YouTube is an emerging career path — an $80 difference is a big deal. Smaller thresholds will help YouTube close the payout gap that separates the U.S. from India.

Even American creators, however, can benefit from the lowered thresholds. YouTube caused a stir earlier this year when it announced that the entry requirements for the Partner Program will become more strict. Though YouTube explained that the change is meant to make Partner Program earnings more substantial from the jump, some critics argued that the platform is making it harder for creators to earn money from their videos.

For those skeptics, the lowered AdSense threshold is a welcome change. Should the test receive a wider rollout, it wouldn’t change Partner Program eligibility, but it would make it so that creators can start reaping their revenue streams as soon as the payouts become significant.

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TikTok wants to uncover the hidden gems in cities across the United States, so it’s adding a restaurant guide to its Local feed. The guide is called Must Eat, and it is showcasing both holes-in-the-wall and high-end options within major American cities.

At launch, Must Eat is highlighting restaurants in three metropolitan areas: New York City, Los Angeles, and San Francisco. For each of those regions, the Must Eat guide is split in two. An Everyday Eats category contains neighborhood favorites that won’t break the bank, and Elevated Dining delivers the best choices for diners who are ready for an exceptional meal. Across both categories, TikTok is compiling its list by factoring in more than 40 million posts, reviews, and comments.

Must Eat builds on behaviors that are already common on TikTok. The app has claimed that 27 million Americansvisited an independent restaurant, café, or shop for the first time after discovering it on TikTok. That activity generated an estimated $4.7 billion in local spending. Food-related TikTok content makes it into home kitchens and shows up on restaurant menus. Some of the biggest #FoodTok stars, like Keith Lee, have become one-person recommendation engines who uplift locally-owned eateries.

Since the establishment of a U.S.-only version of TikTok called TikTok USDS JV, the app’s execs have leaned into its status as a tastemaker. TikTok GO helps users book vacations and visit the attractions that TikTokers love the most, and Must Eat serves as an extension of that hub. The new guide also ties into the Local feed, which harnesses precise user data to turn TikTok into a contemporary take on Foursquare.

Social platforms like Change.org have recently decided that a hyperlocal focus is the best way to catalyze engagement among users. TikTok is clearly thinking along similar lines, and it has a treasure trove of data it can use to deliver the best recommendations in your area. No matter if you prefer cheap eats or fine dining, TikTok is ready to help you place your order.

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The fae have found a new court on YouTube.

The latest installment of Sarah J. Maas‘ bestselling romantasy series A Court of Thorns and Roses dropped today, and YouTube appears to have partnered with publisher Bloomsbury to muster BookTube for the release.

“YouTube is here to help fans celebrate the release with special ACOTAR experiences on YouTube, new content from your favorite creators, and a custom Shorts effect that reveals which Court you’d be a part of,” Samantha Rose, who’s listed as a contributor for YouTube’s official blog, wrote in an announcement post.

For those unfamiliar, ACOTAR has been a BookTube (and BookTok) darling for years. The series follows 19-year-old Feyre Archeron, who, after killing a faerie wolf out of desperation during a hard winter, finds herself in peril with the fae royal court.

A Court of Splintered Harmony is the series’ sixth book, and delves deeper into existential threats faced by human and fae alike.

YouTube’s bid for readers’ attention includes bringing YouTuber/author Haley Pham (who, btw, is married to Ryan Trahan) on for an episode of its in-house creator profile series Channeling.

Pham famously churned through the first five ACOTAR books in just one week, chronicling the marathon in a BookTube vlog. Now her episode of Channeling peeks into her own author career, taking viewers to a fantasy-inspired photoshoot that has Pham looking court-ready in chainmail.

YouTube’s also getting a little BuzzFeed with a quiz that sorts viewers into their destined fae court. Instead of the usual landing-page, multiple-choice-answer format, though, YouTube makes people open Shorts and create a video to get their results.

Taking the quiz means opening Shorts on mobile, hitting the ‘Create’ button, and using an effect called “ACOTAR Quiz.” Then you have to start recording while you answer the quiz’s questions–and finally, you’ll be sorted.

It doesn’t seem like people have to post their quiz-taking Short, but the effect is definitely geared for sharing. We’re curious to track its results, and plan to reach out to YouTube for any resulting data.

Other ACOTAR x YouTube touches include a special Starfall progress bar icon on Maas-related videos (you can see it in Pham’s Channeling episode) and, more tangentially, an animated, themed background for Google Search.

As for why YouTube’s plucking this particular page, it cited data from NRG that showed 69% of 14-to-44-year-olds in the U.S. watched videos from “a niche community or online subculture” in the last 12 months.

“YouTube offers a unique home for communities–such as BookTube–to connect and dive deep on their interests,” Rose wrote.

We’re not sure the legion of ACOTAR fans constitute a “niche community” anymore, but either way, YouTube is clearly in good with the fae.

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