Tuesdays with Tukaiz

Using Online Video Effectively: Part 1

Tukaiz — Tue, 10 Nov 2009 16:27:49 +0000

Last week, Tuesdays with Tukaiz explored some of the history and recent buzz around the online video medium, which is arguably the next big content revolution. As a case in point, market research company comScore recently released its tracking statistics regarding online video use.

Online Video: The Rise of the Next Content Revolution

Tukaiz — Tue, 03 Nov 2009 14:16:23 +0000

Video is one of the most recent content revolutions spurred by increased access to the Internet. Computers and video have had quite a long relationship compared to the more recent proliferation of online video.

DMA09: Cross-Media, Interactive, and Integrated

Tukaiz — Tue, 27 Oct 2009 05:00:00 +0000

Last week, members of the InfoTrends team attended the Direct Marketing Association’s annual conference and exhibition (DMA09) in San Diego. DMA09 is a place where marketers can exchange ideas, discuss the latest trends and best practices, and network with their peers. Here are few highlights from the event:

Census 2010: A Refresh on Relevancy

Tukaiz — Tue, 20 Oct 2009 05:00:00 +0000

By analyzing Census data, some marketers may uncover new areas of opportunity that might not have been realized in the past.

Augmenting Your Reality, Part 2

Tukaiz — Tue, 13 Oct 2009 05:00:00 +0000

Last week, we looked into the concept of augmented reality (AR) and how it is being used to add new levels of interactivity to printed products. By combining a Webcam, a computer display, software, and specially-marked printed products, 3D models and other interactive elements can be overlaid to create the sense of augmenting reality.

Augmenting Your Reality, Part 1

Tukaiz — Tue, 06 Oct 2009 13:44:56 +0000

As some of you may remember, the future and promise of virtual reality (VR) was all the rage in the 1990s. Computer graphics technology, which had advanced at a rapid pace, was enabling people to creative life-like 3D computer models not only of objects, but of entire realms.

Understanding Mobile Marketing Technology: Part 4

Tukaiz — Tue, 29 Sep 2009 05:00:00 +0000

This week, we’re looking at specific aspects of mobile app development and promotion to ensure an application’s success.

Understanding Mobile Marketing Technology: Part 3

Tukaiz — Tue, 22 Sep 2009 13:23:36 +0000

This week, we’ll look beyond the buzz and discuss the serious considerations about why a marketer might (or might not) venture into building a mobile application.

Understanding Mobile Marketing Technology: Part 2

Tukaiz — Tue, 15 Sep 2009 13:34:28 +0000

This week, we’ll continue our look into some of the prominent mobile technologies that are being employed by marketers to reach new and existing audiences.

Understanding Mobile Marketing Technology: Part 1

Tukaiz — Tue, 08 Sep 2009 05:00:00 +0000

This week’s blog will take a deeper look at some of these technologies and how marketers are utilizing them. We’ll cover text messaging and mobile-formatted Websites this week, and next week we’ll take a closer look at mobile ad networks, as well as considerations for developing mobile applications.

The Mobile Marketing Opportunity�It�s Real!

Tukaiz — Tue, 01 Sep 2009 13:31:44 +0000

Mobile marketing is still somewhat in its infancy, and its landscape is evolving at a rapid pace. As a result, some organizations are hesitant to jump onto the mobile bandwagon, partly because they are unsure of how to effectively utilize it. Regardless, mobile is becoming increasingly hard to ignore as a viable marketing channel.

Strategic Approaches to Vertical Market Success

Tukaiz — Tue, 25 Aug 2009 13:36:54 +0000

As discussed in last week’s blog, recent bumps in the economic road have prompted marketers to work smarter by utilizing vertical markets. By focusing on each market independently and then comparing performance across all verticals at a high-level view, organizations have greater agility to shift budgets to successful segments while fine-tuning underperforming ones for the future.

New Opportunities with Vertical Markets

Tukaiz — Tue, 18 Aug 2009 13:15:18 +0000

Comedy is a great way to add lightheartedness to some very serious topics regarding current events. I recently attended an improvisational (improv. for short) comedy show, and one sketch specifically did a phenomenal job at satirizing the current economic climate as it relates to losing a job.

Newspapers� The New Media Revolution?

Tukaiz — Tue, 11 Aug 2009 13:02:19 +0000

Our previous blog discussed microsponsorships as a strategy, but one newspaper has taken a somewhat radical approach to remain relevant and return to profitability.

Rethinking Advertising with Microsponsorships

Tukaiz — Tue, 04 Aug 2009 05:00:00 +0000

There has been much discussion concerning the future state of media, particularly the American news industry and newspapers. A newspaper’s business model is largely reliant on advertising in a printed edition to maintain revenue flow.