Tuesdays with Tukaiz

The Eco-Friendly Marketing Advantage

Tukaiz — Tue, 30 Jun 2009 13:13:00 +0000

For last week’s Tuesdays with Tukaiz post, we discussed some of the aspects of a green policy and sustainability within the procurement process. One of the reasons that the focus on a green policy and sustainability in products has increased so dramatically over the past few years is greater social awareness surrounding the issues of climate change and global warming. These issues are prompting people to rethink how their actions and the products they consume impact the environment.

Thinking Sustainably about Procurement

Mike — Tue, 23 Jun 2009 14:16:57 +0000

VOC, CoC, PCW, FSC, SFI, SGP, EPA, FTC, ISM, SPN—the hot topic of green initiatives and sustainability in procurement often seems filled with this type of acronym soup.

Collaboration Can Lead to Efficiency in the New Economy

Tukaiz — Tue, 16 Jun 2009 13:03:38 +0000

In the business world, doing more with less is a big theme that has emerged out of current economic recession. Nevertheless, doing more with less can have many different meanings…

Sharable Content: Another Key to Social Media Success

Tukaiz — Tue, 09 Jun 2009 05:00:00 +0000

Social media and its uses regarding marketing is quite a hot topic, as evidenced by discussions in the news as well as our own posts on Tuesdays with Tukaiz. According to eMarketer, marketers spent around $1 billion on social media marketing and advertising during 2008. Additionally, a report by Sage Software and AMI-Partners shows that small businesses are utilizing social media in droves, with 260,000 small businesses in the United States and Canada reportedly implementing social media tactics to help drive their organizations.

The Power of the End-User

Tukaiz — Tue, 02 Jun 2009 13:16:07 +0000

As our society has become more connected, people have found new and interesting ways to harness that connectivity. One commonly-discussed example is social media and the use of online communities to help people connect and keep in touch…

Bridging the Mobile Gap

Tukaiz — Tue, 26 May 2009 05:00:00 +0000

Mobile phone technology has gained widespread adoption among the U.S. population and many other countries. Many are ditching their landlines in favor of the convenience that mobile phones provide. Widespread adoption has also drastically affected the way that people communicate with one another.

Measuring the Effectiveness of Social Media Marketing

Tukaiz — Tue, 19 May 2009 05:00:00 +0000

One of the major issues that marketers face in today’s economic climate is justifying their budgets by finding ways to link their spending back to sales. Print campaigns with personalized URLs that link back to microsites have proven to be an effective method for adding more metrics to a print campaign.

Setting and Meeting Marketing Goals with Social Media

Tukaiz — Tue, 12 May 2009 05:00:00 +0000

As we have previously discussed, using social media as a marketing tool is about building relationships with potential and existing customers, which will in turn help to build and reinforce a company’s product or brand. At the same time, however, building these relationships is often easier said than done…

Building Relationships: The Importance of Social Media Marketing

Tukaiz — Tue, 05 May 2009 05:00:00 +0000

There has been a lot of buzz this year about the concept of social media. Of course, sites like MySpace and Facebook have been in the news for quite some time, mostly classified by traditional media outlets as something that young people play around with. Recently, however, social media has been creeping into the lives of more people on a day-to-day basis.

Web-to-Print = The Ability to Link to Social Networks

Tukaiz — Tue, 28 Apr 2009 05:00:00 +0000

Social networking, online communities, and mobile technology are the next frontiers for Web-to-print…

Web-to-Print = An Entry into the World of Multi-Channel Communications

Tukaiz — Tue, 21 Apr 2009 05:00:00 +0000

Marketers are continually seeking new and innovative ways to reach the right people with the appropriate messages. Direct mail has been and continues to be an effective way of reaching an audience, and personalization increases its effectiveness. When direct mail is coupled with other marketing channels like personalized Web sites and e-mail, a significant improvement in response rate can be achieved…

Web-to-Print = Managing Brand Identity Across Distribution Channels

Tukaiz — Tue, 14 Apr 2009 15:53:24 +0000

Over the past five years, the concept of Web-to-Print has been vastly transformed. Technology has moved beyond job submission and ordering from an online catalog, much to the benefit of print and media buyers. These buyers are increasingly depending on the Web to conduct their day-to-day business activities…

Web-to-Print = Zero Inventory Marketing Collateral Management

Tukaiz — Tue, 07 Apr 2009 05:00:00 +0000

Our blogs have spent a lot of time discussing the concept of Web-to-print and the important role it can play as a business solution for providing supply chain management, brand management, and customized communications. These features obviously extend beyond simply using the Internet to submit a job to a printer…

New Frontiers for Point-of-Purchase Graphics

Tukaiz — Tue, 31 Mar 2009 05:00:00 +0000

Our last few blog entries have been about some of the more interesting ways that marketers are using wide format point-of-purchase graphics. There are a number of opportunities for better utilization of space and signage in retail environments and a lot of potential for that signage to drive sales within the store.

Point-of-Purchase Graphics in Retail Environments: Part 3

Tukaiz — Tue, 24 Mar 2009 05:00:00 +0000

Regarding point-of-purchase graphics, our past two blogs have discussed floor graphics/carpets and displays/banners that are suspended from ceilings. Now we’re moving on to windows. Why windows?