http://www.tuvel.com/blog Engaging Your Customers in Unconventional Ways Thu, 26 Jan 2012 18:37:40 +0000 en hourly 1 http://wordpress.org/?v=3.2 http://creativecommons.org/licenses/by-nd/3.0/ TuvelCommunicationsBloghttp://feedburner.google.com http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/ http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/#comments Thu, 26 Jan 2012 18:37:40 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1330 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the [...]]]> http://www.tuvel.com/blog/2012/01/26/leveraging-social-media-partnerships-for-your-event/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/ http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/#comments Fri, 23 Dec 2011 15:00:08 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1313 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } You’ve probably read at least 100 blog posts listing the big marketing and social media trends for 2012 (our 5 social media trends included) – I know I have. It’s that annual tradition that starts around October and continues right into January – lists of tools to use, companies to watch, everything you should be [...]]]> http://www.tuvel.com/blog/2011/12/23/why-mobile-marketing-will-be-essential-in-2012/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/ http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/#comments Wed, 30 Nov 2011 16:16:50 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1309 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Bryan Haines of About Online Business/Hosting recently interviewed me on social media optimization. This is an excerpt from his post. You can read the full interview here.  Bryan: To get started, maybe you can clarify: What is social media optimization? Kari: Social media optimization (SMO) is basically optimizing your website and content to be as socially-shareable as possible. [...]]]> http://www.tuvel.com/blog/2011/11/30/what-is-social-media-optimization/feed/ 3 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/ http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/#comments Tue, 08 Nov 2011 15:41:32 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1305 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Since Google+ first launched in June, the question on the minds of many people (especially those of us in the social media “biz”) was when they would launch a platform for businesses to compete with Facebook pages. Google sure didn’t wait long. Less than 2 weeks after announcing that Google+ Pages would be launched in [...]]]> http://www.tuvel.com/blog/2011/11/08/google-pages-for-business-launches-first-thoughts/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/11/01/1297/ http://www.tuvel.com/blog/2011/11/01/1297/#comments Tue, 01 Nov 2011 22:11:49 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1297 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } We gave 2 seminars today at the Foundation Center-Washington called Doing More With Less: Social Media Tips and Trends for 2012 - the first time they’ve held 2 sessions on one of their technology seminars in one day. The attendees were very inquisitive and we had some great interactions with them! In fact, a few of [...]]]> http://www.tuvel.com/blog/2011/11/01/1297/feed/ 1 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/ http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/#comments Fri, 21 Oct 2011 13:00:50 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1289 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Tuvel’s managing director, Mitch Arnowitz, and I will be presenting a seminar on November 1st at the Foundation Center DC entitled Doing More With Less: Social Media Tips and Trends for 2012. Naturally, as we head into the last quarter of 2011, thoughts will begin turning to trends and what to expect in social media [...]]]> http://www.tuvel.com/blog/2011/10/21/5-social-media-trends-to-look-out-for-in-2012/feed/ 3 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/10/13/linkedins-new-features-2-big-missed-opportunities/ http://www.tuvel.com/blog/2011/10/13/linkedins-new-features-2-big-missed-opportunities/#comments Thu, 13 Oct 2011 19:42:21 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1282 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } I’ve been very excited to see the new features LinkedIn is rolling out for companies. For a long time, they were missing the social media boat in so many ways in an effort to stay true to it’s business networking and job search roots. In the past year, they’ve made strides at creating a more [...]]]> http://www.tuvel.com/blog/2011/10/13/linkedins-new-features-2-big-missed-opportunities/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/09/22/seminar-doing-more-with-less-social-media-tips-and-trends-for-2012/ http://www.tuvel.com/blog/2011/09/22/seminar-doing-more-with-less-social-media-tips-and-trends-for-2012/#comments Thu, 22 Sep 2011 14:22:56 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1272 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } We’re excited to be giving a seminar on Tuesday, November 1 from 10am-12pm entitled Doing More With Less: Social Media Tips and Trends for 2012, taking place at the Foundation Center-Washington, DC! Promoting your organization and mobilizing your members can be daunting, especially with a limited budget. But it doesn’t have to be that way [...]]]> http://www.tuvel.com/blog/2011/09/22/seminar-doing-more-with-less-social-media-tips-and-trends-for-2012/feed/ 1 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/09/15/2012-the-year-of-living-dangerously-with-social-media/ http://www.tuvel.com/blog/2011/09/15/2012-the-year-of-living-dangerously-with-social-media/#comments Thu, 15 Sep 2011 20:31:20 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1260 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } Why are companies and organizations still so afraid of social media? They seem to understand why they should be using social media – they’ve been presented with all the business cases, case studies and marketing plans to prove its worth. Now there seems to be a major aversion to actually diving in and utilizing social [...]]]> http://www.tuvel.com/blog/2011/09/15/2012-the-year-of-living-dangerously-with-social-media/feed/ 0 http://creativecommons.org/licenses/by-nd/3.0/ http://www.tuvel.com/blog/2011/09/09/what-were-reading-sept-9th/ http://www.tuvel.com/blog/2011/09/09/what-were-reading-sept-9th/#comments Fri, 09 Sep 2011 19:38:41 +0000 Kari Rippetoe http://www.tuvel.com/blog/?p=1248 div.img { height:auto; width: 33%; float: left; text-align: center; } div.img img { display: inline; margin: 2px; height:auto; width: auto; border: 1px solid #ffffff; } div.img a:hover img {border: 1px solid #0000ff;} div.desc { text-align: center; font-weight: normal; width: auto; margin: 2px; padding-bottom:1cm; } I don’t want this to be the “9/11 Edition” of What We’re Reading, but I just wanted to share with you two posts I’ve read that I thought were interesting and insightful. I highly recommend sharing these with your communities as well. 9/11 and the Promise of Community from Inkling Media – with the 10th [...]]]> http://www.tuvel.com/blog/2011/09/09/what-were-reading-sept-9th/feed/ 1 http://creativecommons.org/licenses/by-nd/3.0/