This ad isn’t your usual beer commercial, with the cliché of having sexy women and some stereo typical masculine hero who drinks beer like there’s no tomorrow. The attempt to portray an epic looking beer ads fails, if that’s the purpose and showing the product just twice (in the opening and in the end) decrease visual/mental retention among the target viewers.

Also, the target audience mostly drinking male population and the idea of “evolution of life” are worlds apart. There you are trying to relax in your couch drinking beer and watching football then suddenly you saw an advertisement of beer having a theme like the National Geographic. How can you connect yourself with that? See what I mean?

Director: Christina Hodnet
Producer:  Hal Goodtree
Editor: Steve @ Outback in Atlanta

This video was made to boost the anti-smoking campaign, and in 2002, it received a silver award at the prestigious Cannes Lion Awards.

In this public service ad, a mother wanted to seek replacement for her baby on the grounds of it being such an irritable child. However, the man in authority refused upon learning that the mother smoked during her pregnancy and even pointed her to a sign that shows such policy. The impact was purposely created to convey that mothers who smoke were not granted permission to complain about the poor health of their newly born child.

At first glance, you might have thought that it was a mannequin inside the car, but you were so wrong. From wipers to airbags, to seat belts, and even cup holders, Toyota managed to mix in the commercial’s tagline, “human touch”, with a literal sense that’s both smart and a bit creepy at the same time.

It was admittedly a bit awkward to see the guy seated on the man’s lap at first, but this was eventually removed from thought as the commercial moved on and showed the many other ways in which a Toyota automotive could provide internal and external functionalities with a human touch.

Real Funny! The ad may be old but surely it’s a classic one. This is an ad that may sell products or service because of the good execution and timing of the punch line. A reminiscent of the movie American Pie, sex and humor is effective if done in the right timing and execution.

Natural expressions and reactions add up to the laugh, lest a National Lampoon syndrome would render the ad dumb. The text also helps, although it may seem irrelevant to the visual it holds up to its message and jive along with the flow of the advertisement. Simple, funny and effective.

Note from Reah Guevarra: This video was posted in YouTube as a banned commercial, and many say it’s fake. Whatever the truth is, this video is hilarious.

Agency: George Patterson and Partners (Young & Rubicam)
Country: Australia

It’s massive. Carlton Draught subliminally injects a message on the minds of the viewer here and it is the phrase “we are big!”. Whether we like it or not, when we view advertisement of this kind, it makes us think of an enormous production preparation that is much like of an epic battle in huge proportion–reflective of the company. That’s why Carlton Draught made it clear in this ad that people will buy their beer because they are big and strong. And who wouldn’t want a strong product?

Carlton Draught presented the commercial in a not-so-serious way and very effective indeed. The used of a popular epic theme song replaced with dumb but funny lyrics made the rather heavy mood of a gigantic proportion seemed light. It doesn’t matter now, for the viewers, if the commercial is computer generated or not, the “big” feel is there. It’s artistic, funny, and effective.

Anyways, here are the lyrics:

It’s a big ad.
Very big ad.
It’s a big ad we’re in.
It’s a big ad,
My God it’s big!
Can’t believe how big it is!
It’s a big ad!
For Carlton Draught!
It’s just so freak…ing HUGE!
It’s a big ad.
Expensive ad!
This ad better sell some bloooooody beer!

Advertising Agency: Wieden and Kennedy

How does it feel driving a Honda Civic? Listen to the Honda Choir and you’ll know.

Following the ingenious theme of Honda Accord Cog’s TV Ad, this 2006 Honda Civic commercial featured 60 persons imitating the sounds heard when driving a Honda Civic. The result was incredible. Watching the video how they made it, amazed me more. There is another version of the Ad, which I think is better. You can watch it in the official site for Honda Civic commercial. Also watch in that site the making of the choir ad by clicking ‘Watch’ and then ‘See the Rehearsal’.

Honda’s Cog and Choir commercials are directed by Antoine Bardou-Jacquet, who also directed the latest Honda commercial, “Problem Playground.”

One incident shown was extreme though, and a couple were somehow naughty that’s why some claimed these commercials were banned (I guess in some countries). You’ll be able to figure out which is which after watching all the five tidy up commercials below.

1. Spaghetti - A couple were trying to be romantic by eating spaghetti with their mouth, and kiss afterwards. However, the girlfriend was eating something else.

2. The Fork - A reminder to keep things in their proper places or else you’ll regret it.

3. Child’s Playing a Special Toy - Moms should make sure their child is playing toys meant for children and not a toy meant for her.

4. The Robot - Be careful with your toy robot and it might hit something else

5. In the Laundry Basket - I think this is the messiest place. How could someone misplace such a precious one?

Advertising Agency: Lowe & Partners

Country: Singapore

The expression of the dog when he noticed that the house he entered looked different was cute and priceless, especially when he went out again and checked the house number if it was right. I wonder how many takes did the creative team took just to get those perfect expressions. Clever dog too.

With this ad, the message was clear that once we get furniture, home decors, or interior design ideas from Ikea, our houses will surely look better that even a dog would notice. No wonder that the commercial won Film Gold during the Cannes Lions 2001.

His boss scolded him. He got fired. His things fell. His car was towed, and couldn’t get in his house. Despite his hard day, he was still happy. Why? Because he was using Huggies diaper. Cool eh?

I actually love commercials wherein cute babies act like adults. It reminds me to approach life like a child. Just be happy. I know most of such commercials are just animated but there are some that are done well because of the right choice of talents and great directing, and this Huggies commercial, I believe, is one of them.

I was amazed with this commercial. It’s actually the first shampoo commercial I saw wherein the hair of the model was not shown. I understood the reason behind it, and that’s what amazed me most.

At first, I was wondering how did the advertisers trying to sell the shampoo when they were not showing its effects on hair. Since I don’t understood Malaysian language, I read the comments hoping I could find the answer. Then I finally figured out that the commercial was trying to say that when a girl used Sunsilk, her inner strength or confidence would show. The girl in the commercial liked this guy, but wasn’t confident that she was beautiful to be noticed, but after using Sunsilk she glowed, and it ended up that the guy like him too.

It’s cool to find commercials like this since it respects beliefs and still able to market a product well to the target audience.