Multicultural TV Up-Front and Digital New-Front News

Opera Orlando - This is awesome - Sponsored Section

2018-02-12T12:20:00.004-05:00

Live interactive online opera classes to kids and teenagers across the nation. The inaugural educational series will begin March 19th and will run for ten weeks.

Univision Communications Inc. appoints Tonia O’Connor as first-ever chief revenue officer

2017-07-24T16:36:00.002-04:00

NEW YORK – JULY 24, 2017 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately. O’Connor will continue to report to Randy Falco, President and Chief Executive Officer, and remain based in New York.

In appointing O’Connor as CRO, UCI is evolving its business to more closely align with the needs of its clients by providing innovative and forward-looking consultation. With an integrated content monetization strategy and consolidated oversight of all of UCI’s revenue streams – linear and digital advertising, content distribution and new revenue development – UCI is strongly positioned to offer clients turnkey solutions across all platforms and enterprise touch points targeting its highly connected and influential audience. Under O’Connor’s leadership, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

O’Connor commented, “In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners. UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience. That makes us some of the best storytellers on the planet with an incredibly loyal audience - from Univision News to La Doble Vida de Estela Carrillo to Liga MX. I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds. Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.

Since joining the company as executive vice president of Distribution Sales and Marketing in January 2008, O’Connor has been repeatedly promoted to roles of increasing seniority and has led the Company’s strategy to drive UCI’s content distribution efforts across all screens, including online and mobile. During her tenure with UCI, O’Connor led the creation of the Company’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW. She also leads UCI’s Enterprise Development efforts to expand content availability and licensing revenue by securing key partnerships and new business models with both traditional and emerging distributors.

Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution. During her tenure, she was responsible for negotiating complex technology and intellectual property agreements, as well as programming deals. She also made substantial contributions to the growth of Gemstar-TV Guide’s networks and defining the strategy of the company.

O’Connor is a Director on the Board of El Rey Network, and fuboTV, a live streaming TV service. She is active in industry organizations and currently serves as the Chairman on the Dean’s Advisory Board at the S.I. Newhouse School of Public Communications at Syracuse University. O’Connor has received multiple awards and recognitions including last year’s distinguished Vanguard Award for Marketing from the NCTA – The Television and Internet Association, Variety’s Women of Impact Award, as well as in The Hollywood Reporter’s Women in Entertainment Power 100. In prior years, she received a Wonder Women award from Multichannel News, was recognized by Moves Magazine as a Power Woman, and appears every year on CableFax’s 50 Most Powerful Women in Cable and the industry’s Top 100.

O’Connor graduated from the S.I. Newhouse School of Public Communications at Syracuse University with a dual major in Broadcast Journalism and Political Science

Univision Announces Joint Venture with Renowned Producer Patricio Wills to Create Content for UniMás

2016-03-02T23:19:00.001-05:00

MIAMI--(Business Wire)--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced a joint venture with the internationally acclaimed producer Patricio Wills. The new company will develop edgy, action-packed series primarily for primetime broadcast on UniMás and created specifically for U.S. Hispanic audiences.

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Ruth Gaviria Appointed as Entercom's Chief Marketing Officer

2016-02-26T10:10:00.001-05:00

BALA CYNWYD, Pa., Feb. 19, 2016 /PRNewswire/ -- Entercom Communications (NYSE: ETM), one of the largest radio broadcasters in the United States, today announced that Ruth Gaviria has been appointed to the position of Chief Marketing Officer. Gaviria will report directly to Entercom's President and CEO, David J. Field.

Before joining Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI), where she structured an integrated marketing organization, directed the brand strategy and architecture for the company's portfolio of brands, developed an audience strategy and executed three highly successful Upfront presentations on the road to the company's intended IPO. Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation where she profitably expanded Meredith's reach by creating and launching magazines, custom publishing and digital sites to serve and inspire the growing Hispanic audience in the U.S.

"Ruth brings outstanding business acumen and marketing leadership to Entercom," said Field. "She has a stellar track record of building brands and developing strategies that have accelerated growth in both media and CPG companies. Ruth's insights, experiences and industry knowledge will help us elevate Entercom and our radio brands across the country. She will also be instrumental in boosting demand for our integrated marketing solutions and our other various products. We are thrilled to welcome Ruth to Entercom."

"Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain," said Gaviria. "With massive reach across established and emerging economic powerhouse cities such as Seattle, San Francisco, Los Angeles, Austin, Boston and Miami and a culture of true collaboration, Entercom is poised to innovate and accelerate revenue growth. I look forward to working with David and the team by applying my cross-functional expertise to help take us to new heights."

Throughout her career Gaviria has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble. She has been recognized with awards including Fast Company's Top 100 Most Creative People (2014), Ad Age's Top Women to Watch (2013), Cable Fax's Most Powerful Women in Cable (2013) and Ad Age's Top 100 Marketers (200), among other industry accolades.

Gaviria will be based in New York. She is a graduate of Tulane University and lives in Norwalk, Connecticut.

About Entercom
Entercom Communications Corp. (NYSE: ETM) is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 highly rated radio stations in 28 top markets across the country. Known for developing unique and highly successful locally programmed stations, Entercom's brands reach and engage close to 40 million people each week, delivering a curated mix of outstanding local personalities and a broad range of compelling music, news, talk and sports content.

Founded in 1968, Philadelphia-based Entercom also operates hundreds of events each year, attracting millions of attendees, and provides customers with a broad range of digital marketing solutions through its SmartReach Digital products.

More information is available at www.Entercom.com, Facebook and Twitter (@entercom).

SOURCE Entercom Communications Corp.

DramaFever finds Latin America loves Korean soap operas

2016-02-07T11:53:00.002-05:00

Latin Americans apparently love Korean soap operas.

DramaFever, the SoftBank-owned video streaming platform best known for Korean films and TV shows, saw its watch time in the region increase by 250 percent in 2015 — going from 80 million to 280 million monthly minutes streamed between January and December. Latin America now accounts for 30 percent of DramaFever’s total audience, making it the video platform’s second-biggest market after the U.S.

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Univision Files Preliminary Prospectus for IPO

2016-01-24T13:08:00.001-05:00

The Spanish-language broadcaster will list its shares on the New York Stock Exchange under the symbol "UVN."

Univision has not priced the shares, nor has it said how much it intends on raising in its IPO, though investors including Thomas H. Lee Partners, Providence Equity Partners, Madison Dearborn Partners, TPG Capital and Saban Capital Group are hoping for a valuation of at least $20 billion.

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Endemol Shine North America Chiefs to Oversee Latin America in Hispanic Push

2016-01-23T19:22:00.000-05:00

Endemol Shine North America co-CEOs Cris Abrego and Charlie Corwin will add oversight of Latin American operations as part of new deals the execs have set with Endemol Shine Group.

The move is a sign of Endemol Shine’s focus on building a worldwide network of production entities that feed one another with programs, formats and talent that travel easily across borders. Putting Abrego and Corwin in charge of U.S. operations and Latin America underscores the company’s view of Spanish-language TV production as a ripe for growth serving one big market that spans the U.S. and major territories in Central and South America.

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Univision Takes Next Step Toward IPO

2015-12-28T11:22:00.000-05:00

Investors are hoping the company is worth at least $20 billion.

Univision's initial public offering appears back on track after a reported delay brought about by adverse market conditions for entertainment stocks.

On Wednesday, the Spanish-language media company filed another preliminary prospectus indicating its shares will eventually trade on the New York Stock Exchange under the symbol, "UVN."

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Fusion Partners With National Hispanic Arts Foundation On Film Scholarship Challenge

2015-12-21T14:09:00.000-05:00

Fusion is teaming with the National Hispanic Foundation of the Arts to launch a film scholarship challenge for young multicultural filmmakers and digital journalists. Winners will receive scholarship funding to produce their films (short documentary and fiction film) which will be featured and distributed across Fusion’s various television, digital, and OTT platforms.

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DIRECTV Closing Net TV Service For Hispanics

2015-12-12T13:06:00.001-05:00

Washington, D.C. (December 9, 2015) - DIRECTV has announced that on December 16 it will close a year-old Net TV service for Hispanics.

The Spanish-language service, called Yaveo, which means "Now I See" in English, cost $7.99 a month and launched in December 2014. Yaveo subscribers could stream TV shows and movies from Univision, Cine Sony Television, beIn Sports en Espanol, MTV, Canal 22 and other channels.

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Telefonica to Launch Video Service in 7 Latin American Nations

2015-12-11T18:22:00.000-05:00

Telefonica S.A.(TEF - Analyst Report) recently announced its plans to launch video services in seven new Latin American markets in 2016. If things go as planned, it will make Telefonica the largest pay-TV operator in the Spanish and Portuguese TV content space.

The services will primarily comprise Video on Demand (VoD) and linear TV services and will be introduced in phases in Ecuador, Uruguay, Panama, Costa Rica, El Salvador, Guatemala and Nicaragua. Moreover, the services will come with Telefonica’s self-produced exclusive content.

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Study: TV Advertising Falls Globally; Digital Poised to Overtake by End of 2017

2015-12-08T09:27:00.000-05:00

For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.

In the U.S., digital advertising will surpass TV in 2016.

A different study from ZenithOptimedia, also released Monday, says TV's share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.

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Latinas are Taking over Television in 2016 + the Representation of Latinos in Mainstream Media

2015-12-06T09:18:00.000-05:00

Mainstream television in 2016 is having a steady increase in lead roles featuring Latinas. Specifically, NBC’s upcoming and current high-profile TV shows: “Shades of Blue,” “Superstore,” and “Telenovela.”

In the upcoming drama series “Shades of Blue,” Jennifer Lopez portrays Harlee Santos, an FBI agent who is forced to be a mole for the FBI’s anti-corruption task force. The show will officially premiere on January 7, 2016.

Then there’s the sitcom “Telenovela,” where Eva Longoria will be playing Ana Sofia, a telenovela (soap opera) star whose off-camera life mirrors the endless drama she comes across in her onscreen story lines. “Telenovela” will debut on Monday, December 7, 2015.

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Univision asks court to dismiss $500M Trump lawsuit

2015-12-05T20:29:00.000-05:00

NEW YORK (AP) — Univision struck back Friday at Republican presidential candidate Donald Trump's $500 million lawsuit claiming that it unjustly broke a contract to broadcast beauty pageants, citing his "disgraceful allegations" about Mexican immigrants.

Univision lawyers filed papers in Manhattan federal court asking a judge to toss out the lawsuit Trump filed in July.

The lawyers said Trump destroyed the value of Univision's rights to broadcast the Miss USA and Miss Universe pageants when he announced June 16 that he was running for president.

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'Voice' Of 'Jane the Virgin' Anthony Mendez Enjoys Hard-Won Success

2015-11-29T10:58:00.000-05:00

If you have been fixated on the CW's acclaimed bilingual dramedy "Jane The Virgin," one of the hottest new entries in television late last year, then you have most likely heard of Anthony Mendez, well, at least heard his voice. Mendez is the Emmy-nominated voice narrator of the hit show and has defied the historical tropes of the position. Instead of just settling for being a faceless wonder hidden in the background, Mendez has become a part of the ensemble.

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The state of Hispanic TV: Healthy

2015-11-23T20:01:00.000-05:00

The Hispanic TV networks have in many ways held up better against the encroachment of new media than their English-language counterparts.

Spanish-language viewers are much more likely to watch TV programs live than English-language viewers, endearing them to advertisers. And ratings for a number of networks, including Telemundo and Univision Deportes, have risen, a rarity for any channel these days.

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Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business

2015-11-23T10:48:00.001-05:00

NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger.

Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital business grew 50% and, of that growth, programmatic represented 40%.

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New Research Study Improves the Measurement of the Changing Hispanic Television Audience

2015-10-28T16:10:00.000-04:00

LOS ANGELES, Oct. 19, 2015 /PRNewswire-USNewswire/ -- A new study published in the Journal of Cultural Marketing Strategy challenges conventional wisdom that Spanish-language programming is the most effective way to reach U.S. Hispanics. Co-authored by MAGNA GLOBAL and the Center for Multicultural Science, this is considered the first study to examine media behaviors across three generational levels (first, second and third) for the US Latino population.

"The results of this study are paradigm shifting and will have big implications for how marketers effectively reach Latinos on television," said Dr. Jake Beniflah, Executive Director, the Center for Multicultural Science. "Because the Latino population is changing, we need to adopt new TV audience measures. Our research showed that using generational level is an effective predictor of what TV programs US Latinos are watching."

Corporations have been actively assessing their effectiveness at targeting the growing U.S. Latino population. The study suggests that understanding the nuances of the Latino population goes beyond language and requires a broader cultural understanding. Using generational level to understand the cultural impact on media behavior is key to effectively and efficiently market to Latinos.

Study highlights:
Univision and Telemundo rank #1 and #2 in most watched TV networks among first-gen Hispanics. Univision ranks #5 in most watched TV networks among second-gen Hispanics. For third-gen Hispanics, the top five most watched TV networks are in English.
As years-in-country increase, the percentage of first-gen Latinos watching English-language TV networks increased by as much as 20–30 percentage points.

"This study showed that using generational level and years-in-country can help marketers pinpoint which type of media outlet will reach a specific Latino audience most effectively," said Brian Hughes, SVP, Audience Measurement Lead at MAGNA GLOBAL. "We believe changing times require changing measures."

About
The Center for Multicultural Science is a leading non-profit, non-partisan think tank dedicated to bridge the gap between corporations and academia in cultural marketing research. It launched the first cultural marketing journal in the U.S. and abroad, The Journal of Cultural Marketing Strategy through Henry Stewart Publications. Multicultural-science.org

MAGNA GLOBAL is a strategic global media unit of IPG brands, which harnesses the aggregated power of all IPG media investments ($37 billion globally, $17 billion US) to create leverage in the market, drive savings and efficiencies. www.Magnaglobal.com

SOURCE Center for Multicultural Science

Telemundo Unveils Comprehensive Multiplatform Elections Coverage Plan

2015-10-05T13:43:00.000-04:00

MIAMI--(BUSINESS WIRE)--Coming off its best season ever with the fastest growing broadcast evening newscast, regardless of language, Telemundo News announced its multiplatform coverage plans for the presidential elections under its signature banner #YODECIDO (I decide), a one-of-a-kind effort to inform and empower Hispanic voters nationwide in close partnership with the leading news organization of the country, NBC News. #YODECIDO will bring an unprecedented 275 hours of political coverage, coupled by the deployment of a robust digital platform designed to reach younger voters.

Emmy Award winner “Noticiero Telemundo” anchors María Celeste Arrarás and José Díaz-Balart will lead #YODECIDO’s coverage, joined by more than 10 correspondents who will be documenting the political race nationwide.

"The Latino vote will decide the future President of this country and therefore we have a tremendous responsibility with our audience,” said Luis Carlos Vélez, Executive Vice President of Network News for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo, conceived with a simple, but critical objective in mind: to inform and empower Latinos nationwide. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view. We embrace this responsibility.”

Following are highlights of the unprecedented #YODECIDO coverage:

With 50,000 Hispanics turning 18 every month, #YODECIDO will have a strong focus on the younger audience 18 to 34 with emphasis on the deployment of interactive digital platforms at Telemundo.com and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, designed with the electoral cycle in mind and able to offer live-streams of daily news and push notifications of breaking news content 24 hours a day 7 days a week. The Noticias Telemundo App will be the first of its kind available for Apple Watch produced by a Hispanic Network. Also, Telemundo developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing “yo decido”.

By combining news gathering assets and award-winning journalists, NBC News and Telemundo will offer unparalleled political news coverage, as well as exclusive town halls, including the only Primary Debate sanctioned by the Republican National Committee co-hosted by a Hispanic network, which will take place in Houston, Texas on February 26, days before the March 1 "Super Tuesday" contests of more than ten States.

In addition to featuring reports from Telemundo, NBC News and MSNBC’s reporters, joint efforts will include the continuation of two series of polls focused on the Hispanic population: the Telemundo/NBC News/Wall Street Journal Hispanic Poll and the Telemundo/MSNBC/Marist poll.

To complement its election coverage, Telemundo is also running the public service campaign, #YODECIDO, to raise awareness among Hispanics of the importance of exercising their right to vote. #YODECIDO will include the production of Public Service Announcements and voter registration drives taking place through the “Rinconcito Road Rally Truck and Pop Ups" which will tour the country and serve as a point of encounter with voters and a communal space for the audience to discuss electoral issues and get involved. The first Pop Up will take place on October 17 at the People en Español Festival in New York.

In the context of #YODECIDO, Telemundo has partnered with Columbia University’s Graduate School of Journalism. Among other things, this new alliance will yield an internship program as well as two conferences in New York next year to help frame the national conversation on the importance of the Latino vote in the presidential election.

TELEMUNDO, a division of NBCUniversal Telemundo Enterprises, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO's multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations, which includes a full power station in Puerto Rico that reaches 99% of all TV households in that DMA, and broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO's original content across digital and emerging platforms including mobile devices and www.telemundo.com; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.

Upfront 2015: Why Didn’t TV Tune in More Ad Dollars?

2015-09-14T10:09:00.000-04:00

Madison Avenue and TV appear to be entering into an on-again off-again relationship.

Advertisers still want to use TV, but they are trying to be coy about their intentions. Media-buying executives estimate the volume of ad commitments made to Fox, NBC, CBS, the CW and ABC declined during TV’s recently completed upfront market, when big advertisers earmark dollars for the networks’ new fall programming. Of the five English-language broadcast networks, only CW secured an increase, according to buying executives.

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FIFA Women's World Cup Final "USA vs. Japan" on Telemundo Ranks as the Most Watched Women's Match on Spanish Language TV Ever with Nearly 1.3M Viewers

2015-07-09T11:03:00.000-04:00

MIAMI-July 6, 2015- Telemundo's Spanish-language U.S. broadcast of the widely anticipated final match of the FIFA Women’s World Cup 2015™ between USA and Japan delivered 1.27 million total viewers, up 97% vs. the 2011 U.S. Spanish-language broadcast of the final, becoming the most watched game of a FIFA Women’s World Cup in U.S. Spanish-language TV, according to Nielsen. Called by the internationally acclaimed sportscaster Andres Cantor with commentary from soccer expert Sammy Sadovnik, the game also delivered 707,000 adults 18-49 who watched the USA beat Japan 5-2 and gain the World Cup for the third time. Viewership on TELEMUNDO peaked during the final half-hour with 1.67 million viewers. On the digital front, the final match delivered 19,328 livestreams, up 342% from the tournament average.

In addition to Sunday's record-setter, TELEMUNDO has the second- and fifth-most-watched women’s soccer matches in history including the 2015 Women's World Cup group stage games featuring Colombia-Mexico (664,000 viewers) and England-Mexico (638,000).

This year, TELEMUNDO, NBC UNIVERSO and NBCDeportes.com broadcast an unprecedented offering of all 52 FIFA Women’s World Cup Matches™ live in multiple platforms, more than any other media group in the history of U.S. Spanish-language television.

Source: Nielsen, NPM, Live+SD, 7/5/15, fast national ratings. Adobe Analytics, US Only.

Netflix Speaking Spanish? 20 TV Shows With Latin Flavor You Can't Miss On Streaming Service

2015-06-22T12:15:00.000-04:00

Netflix is becoming a happier place for Latinos living in the U.S. The streaming service, home of some of the latest movies and popular TV shows, is now expanding its Spanish-language content. In addition to some of the foreign and cine Latino films it offers, Netflix will release new titles as of June.

News made the rounds that the Internet television network will premiere the outrageous original Spanish-language series, "Club de Cuervos," from Mexican filmmaker Gaz Alazraki, in all Netflix territories on August 7, 2015. In addition, it will offer a more robust selection of Hispanic titles to its U.S. members, ranging from tele-series and novelas, to kids shows, comedies, documentaries and movies as a result of expanded partnerships with leading broadcasters Univision, UniMas, Telemundo and others.

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Majority of Hispanics Want Young People to Speak Spanish, Survey Shows

2015-06-10T18:39:00.001-04:00

An overwhelming majority of Hispanics say it is important that future generations of Hispanics living in the United States speak Spanish, according to a Pew Research Center Hispanic Trends report.

The survey, "When Labels Don't Fit: Hispanics and Their Views of Identity" found that 75 percent of Hispanic adults say it is "very important" that young people speak Spanish while another 20 percent say it is "somewhat important."

While nearly 90 percent of survey respondents still believe that Hispanic immigrants must learn English to succeed in the U.S., the authors argue that the findings "may reflect a recent shift in priorities," with Hispanics now more likely to support bilingualism and heritage language retention.

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Why technology is the way to reach Latinas

2015-06-01T13:51:00.000-04:00

As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

"In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence," said Anna Fieler, executive vice president of marketing at Popsugar. "It's a market that all brands want to reach."

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BN Salsa Targets English-Speaking Hispanics

2015-05-31T13:11:00.000-04:00

Religious broadcaster Trinity Broadcasting Network said it is launching, on June 1, a new over-the-air English-language channel, TBN Salsa, targeting U.S. "next-generation" Latinos who might not be fluent in Spanish. The new network will feature contemporary Christian worship and music from popular Latino singers and groups; church and ministry programming with Hispanic pastors and Christian leaders from the United States and Latin America; talk shows; Latino-themed documentaries, sports shows, family-friendly movies and broadcast specials, TBN said.

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