Tween Marketing

Taylor Swift “1989” Farewell Tour

2014-10-06T11:28:00.000-07:00

Four years ago I gave marketing advice to Taylor Swift she totally ignored.

In that missive, “Will Taylor Swift repeat history in 2011 21st Century marketing genius Marketing Sociologist recommends a holiday 2011 greatest hits 2 CDs” http://tweenmarketing.blogspot.com/2010/09/will-taylor-swift-repeat-history-in.htmlhttp://tweenmarketing.blogspot.com/2010/09/will-taylor-swift-repeat-history-in.html I wrote: “She'll be 21 in 2011. She's been on the charts non-stop since 2007.”

So for seven solid years Swift has been at the top of the charts. Only a few musicians can make that claim, i.e., Elvis,The Beatles, Rolling Stones. A rare handful. Certainly not Carly Rae Jepson. Doesn’t even look like Justin Bieber will.

So now my marketing advice is for Swift to bill this as her “farewell” tour. It is her first pop tour, so why not make it a farewell tour? Look how long KISS, Garth Brooks and Cher have been going since their farewell tours.

A three year tour. Then take my advice offered up four years ago – a couple greatest hits CDs like The Beatles blue and red albums. Right at winter holidays 2017.

She takes two years off. Gets married, has a couple children (Quit laughing. It could happen. Maybe.).

Then in 2019 she debuts another country tinged CD. She returns to the stage, saying the “1989” farewell tour was accurate. It was a farewell to her pop experiment and she’s returning to country (which is really Swift pop as all but her very first songs have been).

She’ll be around 30 at this time. A good second wind for a career that started when she was 14.

Why music industry dead No original ideas like Malia and Sasha's Summer School Concert Series Featuring Selena Gomez

2013-03-03T18:17:00.001-07:00

Want to know why music industry is dead? No creative ideas.

Imagine buying tickets ($100+ per pop) for the concert event of the year?

Selena Gomez has a new CD coming out. Who's hotter? Okay, you're right, Taylor Swift. Yet Swift is on tour. Gomez has nothing in concrete yet. What an opportunity.

Imagine - The Malia and Sasha Summer School Concert Series!

A worldwide tour starting in June, featuring Gomez, The Saturdays, Austin Mahone, Britt Nicole, Bridgid Mendler and Ross Lynch.

Make sure this tour is on one of the major morning shows ever Friday during their summer concert series.

Unfortunately, the shows start at 3 p.m. and end at 9:30 - bed time and curfew, you know.

Don't forget the "guest appearance" - genuine Secret Service agents.

21st Century teen years celebrity nominations for sainthood

2012-10-07T21:38:00.000-07:00

Was looking at the whole Catholic sainthood nominating and selection process recently. Think it is time for 21st Century teen years nominations.

St. Steve of Apple

Apple
Apple II
Macintosh
NeXT
Pixar
iPod
iTunes
iPhone
iPad
GUI

That's enough to get him sainthood!

St. Lindsay the Fire Crotch

Incredibly, she's still alive. Good enough for sainthood.

St. Kim the Kardashian

As Barbara Walters noted, she doesn't sing, she doesn't dance, she doesn't act. She has one of the most popular television shows, leads you in Twitter and Facebook numbers. Ironic what a sex tape can do to get you canonized.

William Shatner Phoenix Comic Con 2012 Captain James T. Kirk or Denny Crane

2012-05-26T17:06:00.002-07:00

How to Save Two and a Half Men

2012-05-03T09:13:00.001-07:00

The ninth season of Two and a Half men has probably not produced one laugh. The acting is superb, but the writing stinks.

Reportedly the show has been approved for a 10th season - miracles do happen.

It is time to bring new life into the show.

Walden Schmidt's new venture is sold. He gave Alan Harper 100 shares, that are now worth millions. To show his appreciation to Alan (and get him out of the home with his new bride, Zoey), Walden buys Alan Goldie Hawn's and Kurt Russell's home that is three doors away from Walden. It cost $15-million, so Alan is thankful.

Walden has also become a business school professor at Pepperdine, right near his - and Harper's - beachfront homes. He's able to get Jake Harper and his best friend Eldridge Makelroy into the college. They move in with Alan Harper, hence, they are now the two men and Alan's half.

The show needs a new executive producer. Mel Brooks and Carl Reiner are still alive - get them to bring the Dick Van Dyke charm to the show, or Rob Reiner or Tom Hanks. Fire all the writers and start new.

Since Eldridge and Jake live in a beach house - a celebrity beach house - they are asked into the best fraternity at Pepperdine, where they have access to the finest sorority girls. Jake, being a Harper, could be like his Uncle Charlie.

Better yet, after seeing what Walden has done, Jake and Eldridge get involved in startup funding enterprises and buckle down in their studies, become good role models for teenagers, a focus the show could shift to.

Imagine Selena Gomez, Demi Lovato and all the hot stars that Jake and Eldridge could be dating. Turn Two and a Half Men into the show where stars have to be on it.

A recurring part could be Kate Hudson comes to Alan's new home, looking for a photograph she's sure is still in a closet. She and Alan start dating.

Ironically, Berta is also a house mother of a sorority at Pepperdine, where Jake and Eldridge go pick up their dates.

Another option is to go back to when Alan was the Evil Alan at the end of season eight, the year Charlie Sheen left the show.

Are these new Ke$ha songs from an unreleased album?

2011-09-11T17:53:00.004-07:00

There's even more on YouTube. Is it really Ke$ha?

Aly & Aj 78violet call out nude photos on Twitter What do they call this?

2011-06-04T13:03:00.004-07:00

Ok seriously people...have we not learned our lessons?? Nude photos taken of yourself = bad press= low self esteem= YOU ASKED FOR IT! - Aly & AJ post on Twitter

Lady Gaga, Amazon Cloud marketing strategy 99 cents CD and WOM What I don't like about Lady Gaga perfect voice

2011-05-29T17:52:00.013-07:00

This past week Amazon and Lady Gaga married (Marry the Night?) for one of the best marketing strategies I've ever encountered.

For years I have explained to people Amazon owns cloud computing storage. In May the cloud went down, challenging its viability; as well as messing up PlayStation for Sony.

Along came Lady Gaga and a 99 cent CD sale of Born This Way. If you bought the CD, you got like a five year free trial of the cloud. You can tell I passed on the deal.

Amazon paid $8.40 for the 99 cents CD I purchased, according to Billboard.

While Amazon tied in with what is probably today's #1 recording artist, Lady Gaga got something in return.

You can tell by the Billboard article, Lady Gaga's Born This Way will be the #1 CD on Tuesday (May 31, 2011).

Lady Gaga also benefits. It creates WOM - word of mouth, the greatest marketing tool ever known to mankind.

My personal believe is this 21st Century marketing tool (formerly public relations) has established Gaga for the next 15 years. Hard to believe, but Britney Spears has sustained her career for an even dozen years now and has no sign of letting up. Put Gaga in the Britney, Madonna stratosphere.

Again, personally believe Gaga's Born This Way is unstoppable throughout June (2011), and will be able to withstand new releases by Beyonce, Selena Gomez and Dolly Parton.

By the end of June, Gaga will add somewhere from a million to five million to her net worth, and that's not counting the song writing $. That, my friend, is true marketing in the 21st Century.

Now what I don't like about Gaga. Nit picking. Here voice is too perfect. In the days when people like Demi Lovato and Selena Gomez use vocal "sweeteners" to enhance their vocals, and keep them in tune, Lady Gaga sounds like she's been trained extensively in vocals.

Listening to Born This Way at the gym this morning, it hit me. There's no machine between her voice, the microphone and the recording device. Not even Taylor Swift can make that claim. It's like someone who lives off junk food. If you feed them quality diets of vegetables and other good food, they're going to get sick. My problem with Gaga's vocals.

Lastly, would like to introduce Kareem "Jesus" Devlin, guitarist extraordinaire from my favorite Born This Way song, Electric Chapel.

Like this country version Lady Gaga Born This Way

2011-03-25T09:42:00.001-07:00

YouTube Lost and Found Elvis Costello Oliver's Army

2011-03-21T19:35:00.001-07:00

If this band can "make" it So can you

2011-03-20T09:07:00.001-07:00

Gin Blossoms No Chocolate Cake Best since New Miserable Experience

2011-01-09T10:43:00.003-07:00

Yes, I am a Gin Blossoms fan. Saw them 20 years ago and when they reformed 12 years ago. Yes, I did write them off after Major Lodge Victory. Too soon. The group's new CD is terrific. No Choc-o-late (that's how I pronounce it) Cake is one of their best.

Marketing Sociologist's top 3 2010 songs

2011-01-02T11:35:00.002-07:00

A year ago thought Ke$ha would take my top fave of 2010. Didn't think a song better than Tik Tok would come along. Loved Taylor Swift's 2010 efforts. Yet, when it all came to 2011, the winner was the Disney star who once told Hannah Montana, I'm going to take all your fans. She was accurate.

So, #1 A Year Without Rain; #2, Tik Tok, & #3 Round & Round

Katy Perry kiddie porn full version

2010-12-04T20:45:00.000-07:00

Why this post removed photo of naked breasted Aly Michalka

2010-11-28T18:42:00.004-07:00

When you open your front door and this is what you see, it is time to take down the photo of Aly's naked boob.

Taylor Swift ties top "out of the Box" CD sales for century with 50 Cent

2010-11-03T10:35:00.005-07:00

Taylor Swift Speak Now tied with 50 Cent's 2005 CD for top album of the century for first week sales. Speak Now accounted for 20 percent of all CDs sold in the past week.

Will Taylor Swift repeat history in 2011 21st Century marketing genius Marketing Sociologist recommends a holiday 2011 greatest hits 2 CDs

2010-09-05T09:22:00.006-07:00

Taylor Swift releases her fourth CD, if you include the holiday CD, in October in time for the holiday buying frenzy. Yes, she will be #1 Billboard hot albums in November.

She started 2010 on a concert tour that sold out in 2009 in less than 12 minutes. Expect the same this year as history repeats itself for Ms. Swift.

She'll be 21 in 2011. She's been on the charts non-stop since 2007. How many artists can claim that?

Swift follows in the wisdom of many other artists. As soon as one single peaks on the chart and is waning, she releases another. Unlike other artists, I've yet to hear a bad, or sound-alike, single from Swift. I don't know how she does it.

My advice would be milk about five songs out of Speak Now CD, a duet with maybe her idols, The Dixie Chicks, or whatever they are now, as she had done in the past with Boys Like Girls, Colbie Caillat, a couple movie tunes, like she did with Valentine's Day.

For 2011, after the spring and summer tour, I recommend a greatest hits package. Do like The Beatles did with the red and blue albums - two different albums. Don't combine them. No rhyme nor reason for songs on the two, just two greatest hits CDs. I recommend Left and Right. Confuse people. Hands, body parts or since 2012 is election year....

Then pull a George Jones. Announce the 2012 hiatus tour. KISS has been on a farewell tour for 10 years. How long ago did Cher do her farewell tour; The Eagles? Swift is not stupid. Do a hiatus tour. Lay low, maybe acting gigs, until 2015. Let all the music begin to creep off the charts - then bam, summer of 2015 another CD and 2016 tour, announced in 2015 - instant sellout.

21st Century music marketing: Release a new single Selena Gomez & Taylor Swift keys to succes Pulchritude still sells

2010-09-04T20:11:00.006-07:00

Selena Gomez' Round & Round fell to #3 from #1 on Radio Disney this week. Gomez is an ideal 21st Century music marketer, like her equally as talented contemporary, Taylor Swift. Just this week Gomez released a new single, Year Without Rain.

Swift does the same; as soon as one single fizzles, have another in the wings. Britney Spears used to use that tactic. Even The Beatles and Elvis Presley, so it is nothing new.

Lastly, I need to know what this trend of photographs in videos is? Thought everyone was viewing them on SmartPhones today.

Emily Osment announces Fight or Flight tracks Via Twitter 21st Century marketing

2010-08-23T14:49:00.003-07:00

Track 1: Lovesick

Track 2: Get Yer Yah-Yah’s Out

Track 3: 1-800 Clap Your Hands (The Water is Rising)

Track 4: Marisol

Track 5: The Cycle

Track 6: All the Boys Want

Track 7: Double Talk

Track 8: Truth or Dare

Track 9: Let’s Be Friends

Track 10: You Get Me Through

Track 11: Gotta Believe in Something

Marketing Sociologist Spotting business opportunties Using market research Predicted SmartPhone movies year ago

2010-08-06T21:47:00.008-07:00

Let's say you're a retail store marketing to the Tween market (roughly 8 to 14 years old). You need your market research. If I run a contest, would it be wiser to use Miley Cyrus' new CD or the Jonas Brothers' new CD for a tie-in?

One of Marketing Sociologist's blogs is Tween Music. I'm an advocate of measurement. Matter of fact, it was my means of measuring public relations coverage that today has been bastardized into what people mistakenly call ROI (Return on Investment - but a story in the media is not a return. It's a misnomer to call it ROI).

I love Google Analytics because it is a great marketing measurement tool. Same with Adsense if you know how to utilize it - few do. Combined together, you have a powerful information tool that will provide some solid data on where your market is heading. Knowledge is power.

The Internet is a wonderful place for marketing and it gets better daily. Readers, I'd appreciate your input on what marketing measurement tools there are for SmartPhone apps and where do I find them? Thank you in advance. Please leave it in comments.

So with my Internet market research tools, I can tell you Miley Cyrus' future is as dim as her protege, Hilary Duff. Yet the Jonas Brothers are still shining as brightly as Tailor Swift. Something I predicted a year ago on gut feeling but now have the research to prove it. Miley Cyrus' recent CD sold 66 percent less than her first CD in the same time span. No figures available yet for the new JoBro CD. Maybe next week.

The numbers from my Analytics and Adsense tell me I get more visitors on Tween Music from the Jonas Brothers - almost double - than when I mention Miley Cyrus. Ironically, the Tween market is not that into either of their TV shows, but focuses on their music and videos. After all, the Tween market is not about television.

More than a year ago I told you about first run movies over SmartPhones and why the FCC vacated the broadcast band for this function. Today you're seeing the first of it. This trend will escalate for more than a decade. Trust me if you didn't listen last year.

That's why the Tween market is not showing up on television numbers. Why wait for the next episode of Hannah Montana Forever when I can watch it a week before it airs on YouTube over my SmartPhone?

Aly Michalka who?

2010-08-05T19:22:00.002-07:00

Partridge Family Reunion David Cassidy & Danny Bonaduce Outstanding radio is still alive

2010-07-21T08:44:00.007-07:00

Click photo to listen

Taylor Swift exposes her tomatoes

2010-07-03T14:11:00.001-07:00

Hey, I was only joking when I posted this the morning of July 3, 2010. Didn't know Alyson Michalka would offer the real tomato by the end of daylight.

Guess who was #1 on tours last week Making $10-million in 5 shows Nearly $4-million @ Gillette Told you so! Close shave!

2010-06-24T18:07:00.002-07:00

Don't give up the day job Clint Eastwood sings Cowboy Favorites Due same Day Miley Cyrus Can't Be Tamed Which one will sell more?

2010-06-20T11:56:00.004-07:00