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	<title>Twillyon &#187; Twillyon Tips</title>
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		<title>First thoughts: Samsung Galaxy S III</title>
		<link>http://twillyon.com.au/first-thoughts-samsung-galaxy-s-iii</link>
		<comments>http://twillyon.com.au/first-thoughts-samsung-galaxy-s-iii#comments</comments>
		<pubDate>Mon, 04 Jun 2012 05:38:46 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[Galaxy S III]]></category>
		<category><![CDATA[Galaxy S3]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone4]]></category>
		<category><![CDATA[Neil Collins]]></category>
		<category><![CDATA[NeilCollinEsq]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Tom Williamson]]></category>
		<category><![CDATA[Twillyon]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[Vodafone Australia]]></category>
		<category><![CDATA[Vodafone_AU]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=3247</guid>
		<description><![CDATA[If you follow me on Twitter, you might&#8217;ve read about my recent transition from an iPhone 4 to a Samsung Galaxy S III &#8211; here&#8217;s why I made the change. A few weeks ago, I was speaking to a few friends about Apple and how much we all love our iPads, iPods, iPhones in fact, anything [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="size-full wp-image-3259 aligncenter" title="Twillyon Samsung Galaxy S III" src="http://twillyon.com.au/wp-content/uploads/2012/06/Screen-Shot-2012-06-04-at-3.32.04-PM.png" alt="" width="545" height="280" />If you follow<a href="http://twitter.com/twillyon" target="_blank"> me on Twitter</a>, you might&#8217;ve read about my recent transition from an <a href="http://www.apple.com/au/iphone/" target="_blank">iPhone 4</a> to a <a href="http://www.samsung.com/global/galaxys3/" target="_blank">Samsung Galaxy S III</a> &#8211; here&#8217;s why I made the change.</p>
<p>A few weeks ago, I was speaking to a few friends about Apple and how much we all love our iPads, iPods, iPhones in fact, anything with beginning with an &#8216;i&#8217;. Suddenly, it dawned on me that I have thoroughly embedded myself in the Apple ecosystem. We have an iPod plugged into the car, I use an iPhone and iPad everyday, Mark has a MacBook and I use a MacBook Pro. On cosy nights in, we rent movies from our Apple TV and I&#8217;ve spent thousands of dollars in the iTunes store over a number of years on apps, music, movies and TV shows. We don&#8217;t mind paying a premium to have divine looking products at our fingertips and if one of our Apple products can&#8217;t do something we want it to do, it probably isn&#8217;t worth doing &#8211; so I thought.</p>
<p><span id="more-3247"></span>Social Media manager at <a href="http://www.vodafone.com.au/" target="_blank">Vodafone Australia</a>, <a href="http://www.twitter.com/NeilCollinsEsq" target="_blank">Neil Collins</a> recently invited me (as an influencer) to a super top secret device launch &#8211; as you probably guessed, it was the launch of the Samsung Galaxy S III &#8211; an event I might&#8217;ve turned down in the past. After all, it&#8217;s not an iGalaxy S III.</p>
<p>After being picked up from home in a flashy car, taken to Vodafone HQ and then given a Galaxy S III, SIM card and a few other goodies, we headed for the launch where I leant all about the Samsung Galaxy S III and its long list of amazing features. Over the next 4 days, I setup my new S III and compared it to my iPhone 4 every step of the way.</p>
<p><span style="color: #999999;"><em>Before I go on, I&#8217;m going to call out the elephant in the room: <strong>Vodafone</strong>. As previously mentioned, I have multiple mobile devices and for whatever reason, my iPad relies on Optus, my iPhone on Telstra and my S III on Vodafone. While I can always get a connection on one or all devices, no single telco can provide me with uninterrupted service in Sydney or when I&#8217;m travelling. Optus and Telstra provide good coverage out of major metro areas, Vodafone has proven the most reliable and fastest telco when I&#8217;m in and around Sydney and to be frank, its my preferred telco out of the three for service.</em></span></p>
<p><strong>Initial Impression</strong></p>
<p style="text-align: left;"><img class="size-medium wp-image-3248 alignleft" title="Twillyon 4.8 HD Super AMOLED" src="http://twillyon.com.au/wp-content/uploads/2012/06/Screen-Shot-2012-06-04-at-2.38.33-PM-300x123.png" alt="" width="300" height="123" /></p>
<p>The S3&#8242;s screen is big (4.8&#8243;), my short, fat fingers might have a few problems reaching the email trash can and Foursquare Check In buttons located in the top right hand side of the screen. Speaking of the screen, HD Super AMOLED make it bright and very sharp. So much so, it makes my iPhone 4&#8242;s retina display look like a Gameboy. The S III is light (133g), thin (136.6 x 70.6 x 8.6 mm) and smooth. It fits in my pocket and no one would know its there. Holding the phone is easy, it feels natural but I keep pressing the touch buttons at the base of the phone. In fact, every time I touch the phone, something seems to happen &#8211; this might take some getting used to.</p>
<p><strong>Setup</strong></p>
<p>I always enjoyed the plug-and-play like setup of my Apple devices but the way the S III syncs with my Google account, Facebook, Twitter, LinkedIn and cloud services (Evernote, Dropbox, etc…) means my contacts, emails and social platforms are setup, synced and ready to roll after a simple login process. At this stage, I should point out the S III always gives you easy to understand options of how and what you want to sync before doing so.</p>
<p>I&#8217;ve always been a fan of creating folders on my iPhone for various groups of apps. It makes me feel organised and allows me to hide apps I might not want everyone to know I use. The S III also allows me to do this on one of seven dashboards but what I love is the widgets I can add. I&#8217;ve got a preview of my emails and calendar on one dashboard, Evernote, Flipboard and Droid QR scanner on another, Foursquare and Facebook on another and… well you get the picture. The widgets are intuitive and time saving, they take a few moments to setup and it&#8217;s worth taking the time to tweak them over the coming days to get them just right. As for the rest of my apps, they&#8217;re in their own section and can be viewed as a list or in a grid, in alphabetical order or custom arranged.</p>
<p style="text-align: center;"><a href="http://twillyon.com.au/wp-content/uploads/2012/06/Screen-Shot-2012-06-04-at-3.03.55-PM.png"></a><img class="size-full wp-image-3251 aligncenter" title="Twillyon S III" src="http://twillyon.com.au/wp-content/uploads/2012/06/Screen-Shot-2012-06-04-at-3.14.23-PM.png" alt="" width="835" height="374" /></p>
<p><strong>Syncing my stuff</strong></p>
<p>Starting with the basics &#8211; my 3 email accounts were super easy to setup. if you know your usernames and passwords, you&#8217;ll have no problems. I decided to export my contacts from my Mac address book and upload them to my Gmail account where they seamlessly synced to my phone with Facebook, Google+, LinkedIn and Twitter credentials for those contacts who have them &#8211; simple!</p>
<p>Two attempts and five days later, I still haven&#8217;t synced my iTunes library. Partly because I don&#8217;t have a micro SD card big enough (I have 11GB of available space on my S III but it&#8217;s not enough). I&#8217;ll keep trying but if anyone has any tips, apps, tricks, etc… please, please let me know!</p>
<p><strong>Apps</strong></p>
<p>Because I&#8217;ve never owned an Android before, I wasn&#8217;t sure how or where to buy apps, what&#8217;s available and what&#8217;s not and how much they cost. I checked out the Play Store where I found everything I was looking for. Free and paid apps, categorised much like the iTunes App Store. Purchasing apps was an easy task with a little help from Google Wallet (did I really set that up?) apps are approximately the same price as iPhone/iPad apps, most of the Top Paid apps are $2-$5 each but there&#8217;s stacks of free apps to choose from. All my favourite iPhone apps are also available in the Play Store and look a whole lot better on the S III screen!</p>
<p>That&#8217;s all I&#8217;ve got for now &#8211; I&#8217;ve almost finished the 2nd part of this blog where I&#8217;ll cover the awesome (and my favourite) features of the Galaxy S III and also a few things I&#8217;m not so keen on. In the meantime, please leave any app recommendations in the comments below and let me know if you&#8217;d like me to report on any specific features of the Galaxy S III.</p>
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		<title>10 (minus 2) Tips to Kickstart your f-Store</title>
		<link>http://twillyon.com.au/10-minus-2-tips-to-kickstart-your-f-store</link>
		<comments>http://twillyon.com.au/10-minus-2-tips-to-kickstart-your-f-store#comments</comments>
		<pubDate>Sun, 13 May 2012 01:26:19 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Elle]]></category>
		<category><![CDATA[f-commerce]]></category>
		<category><![CDATA[f-store]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Tom Williamson]]></category>
		<category><![CDATA[Twillyon]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=3239</guid>
		<description><![CDATA[We&#8217;ve all had &#8220;those&#8221; discussions with the big boss that normally start with &#8220;so, you&#8217;re spending a lot of time on the Facebooks, how much money has it brought in this quarter?&#8221;. But this time, instead of explaining the benefits of ROR (return on relationship) and how you&#8217;re relieving the call centre of 10% of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twillyon.com.au"><img class="size-medium wp-image-3240 alignleft" style="border-image: initial; border: 20px solid white;" title="f-commerce_twillyon" src="http://twillyon.com.au/wp-content/uploads/2012/04/f-commerce_feature-300x137.png" alt="" width="300" height="137" /></a>We&#8217;ve all had &#8220;those&#8221; discussions with the big boss that normally start with &#8220;so, you&#8217;re spending a lot of time on the Facebooks, how much money has it brought in this quarter?&#8221;. But this time, instead of explaining the benefits of ROR (return on relationship) and how you&#8217;re relieving the call centre of 10% of possible queries, you decide to open an f-store.</p>
<p>As someone who has been in this position, I can share with you a few tips to help you get started.</p>
<p><strong><span id="more-3239"></span>1. Have purpose behind your product range</strong><br />
Tryvitising is a new phrase slowly climbing the buzzword ladder and basically means advertising by sampling, designed to create word of mouth. Heinz in the UK used tryvitising to test the market with their new tomato ketchup with balsamic vinegar. By making a limited number of bottles and selling them in a pop-up f-store, they were able to not only see if the market liked the product but also if the community trusted the brand enough to buy from an f-store.</p>
<p><strong>2. Transaction fees</strong><br />
One of the simplest ways to process transactions online is via PayPal and most off the shelf f-store solutions will offer PayPal as the only means of processing. But PayPal can be expensive. My recommendation is to gather the details and send a friendly email to your finance department. Problem solved.</p>
<p><strong>3. Setup cost</strong><br />
If this is the first time you&#8217;ve setup an f-store, there will be a substantial amount of hours spent researching and setting it up. Remember to take into account; graphic design, web development, time spent adding products and endless hours convincing your marketing department that an f-store is still social.</p>
<p><strong>4. Marketing</strong><br />
Marketing your f-store should go beyond your community stumbling upon it on your Facebook page. After all, only 10% of your community actually visit your page, the rest of them see your updates in their news feeds. Consider adding posts about your f-store to your conversation calendar, add social sharing to products and categories, add a tile on your brand&#8217;s website and share the new store opening with your influencers and advocates.</p>
<p><strong>5. Discounts</strong><br />
Once aware, encouraging the community to buy from your f-store is the next challenge. Research tells us that trust is the major stumbling block, research also tells us that most community members are attracted to a page to take advantage of exclusive discounts and offers. Offer incentives to the community to shop in your f-store, these can be fan discounts, purchase add ons or exclusive products.</p>
<p><strong>6. Facebook is still social</strong><br />
Don&#8217;t let sales in the store over-ride what the community were originally there for. Ability to buy is a bonus to the community as well.</p>
<p><strong>7. Ever evolving</strong><br />
As with any social platform, an f-store is not a set it and forget it solution. Monitor sales, popular products and the demographic of shoppers compared to your community. Set periodic reviews and include your marketing department in product decisions.</p>
<p><strong>8. You&#8217;re competing with people&#8217;s friends</strong><br />
Your f-store needs to have cut through and enough clout to pull people away from their friend&#8217;s updates to shop in your store. There&#8217;s no secret formula to making an f-store a huge success but listening to your community, persistence and commitment will certainly pay off in the end.</p>
<p><strong>[UPDATE]</strong> For a slightly different take on an f-store, check out <a href="https://www.facebook.com/ellemagazine/app_312744488780157" target="_blank">Elle&#8217;s Spring 2012 Trend Report</a>.<br />
While you&#8217;re unable to buy directly via Facebook, it has all the shareability you can ask for to drive traffic to the page.</p>
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		<title>6 Ways to Increase Your Social Commerce Reach</title>
		<link>http://twillyon.com.au/6-ways-to-increase-your-social-commerce-reach</link>
		<comments>http://twillyon.com.au/6-ways-to-increase-your-social-commerce-reach#comments</comments>
		<pubDate>Fri, 20 Apr 2012 22:27:27 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tom Williamson]]></category>
		<category><![CDATA[Twillyon]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=3221</guid>
		<description><![CDATA[In my last blog, I explained my definition of social commerce and promised to provide a few tips on how to embrace and increase your social commerce reach. 1. Listen Almost everyone who works in the social arena will advise you to start listening to conversations taking place around your brand. There are free tools [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twillyon.com.au/wp-content/uploads/2012/03/girls-women-shopping-london.jpg"><img class="size-full wp-image-3222 alignleft" title="5 Ways to Increase Your Social Commerce Reach" src="http://twillyon.com.au/wp-content/uploads/2012/03/girls-women-shopping-london.jpg" alt="" width="211" height="158" /></a>In my <a href="http://bit.ly/GNwbqD" target="_blank">last blog</a>, I explained my definition of social commerce and promised to provide a few tips on how to embrace and increase your social commerce reach.</p>
<p><strong>1. Listen</strong><br />
Almost everyone who works in the social arena will advise you to start listening to conversations taking place around your brand. There are free tools out there like <a href="http://www.socialmention.com/" target="_blank">SocialMention</a>, <a href="http://www.google.com/alerts" target="_blank">Google Alerts</a> and <a href="http://www.hootsuite.com" target="_blank">HootSuite</a> that will alert you to the obvious conversations taking place around your brand and any keywords you choose to monitor that relate to the buying cycle. But when things get serious, start looking to paid monitoring tools like <a href="http://www.radian6.com/" target="_blank">Radian6</a>, <a href="http://www.buzznumbershq.com/" target="_blank">BuzzNumbers</a> or <a href="http://www.alterian.com/socialmedia" target="_blank">SM2</a>. These tools will provide more comprehensive results and allow you to start identifying trends, influencers and which influencers are guiding their communities to purchase.</p>
<p><strong><span id="more-3221"></span>2. List</strong><br />
As influencers are identified, add them to a Twitter list so you can easily see their conversations and interact with them. Depending on the type of business you have or the brand you&#8217;re monitoring, you might want to create lists for different product groups, regions or purchase patterns.</p>
<p><strong>3. Acknowledge</strong><br />
A retweet is not the same as &#8220;thank you&#8221;, remembering to thank your influencers encourages them to continue advocating your brand. Retweeting their tweets and interacting with them even when they&#8217;re not advocating your brand is just as important.</p>
<p><strong>4. Alert</strong><br />
Some advocates won&#8217;t follow your Twitter stream or promotional schedule as closely as others. Alerting your influencers to promotions via public tweet or direct message will not only encourage them to buy again but might also result in them notifying their own communities.</p>
<p><strong>5. Reward</strong><br />
You can&#8217;t buy genuine peer to peer recommendations so look after your influencers who are advocating your brand. You can do this by offering them a unique coupon code for your online store or simply sending them a small thank you gift with their next order. This will often spark a new conversation thread between you and the influencer. Sending samples of new products to your influencers is a great way of inspiring a Twitter conversation or even an entire blog post!</p>
<p><strong>6. Follow up</strong><br />
One major advantage online retail has above bricks and mortar retail is the ability to quickly, easily and efficiently follow up. Asking how your product is going 2 weeks after a purchase has been made can be the difference between a one off purchase and a loyal customer. Followups can be as simple as a tweet or a quick email but make sure it&#8217;s personalised and (even if it is) it doesn&#8217;t look like a mass mail out.</p>
<p>Do you have a story to tell about how you&#8217;re looking after your brand influencers? Do you have a y tips to add to the list? Let me know in the comments below&#8230;</p>
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		<title>What is Social Commerce?</title>
		<link>http://twillyon.com.au/what-is-social-commerce</link>
		<comments>http://twillyon.com.au/what-is-social-commerce#comments</comments>
		<pubDate>Thu, 05 Apr 2012 21:18:05 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Cabela]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[f-commerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Forum]]></category>
		<category><![CDATA[Lady Gaga]]></category>
		<category><![CDATA[McLaren Vale Beer Company]]></category>
		<category><![CDATA[MVBeer]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[The Highway]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=3211</guid>
		<description><![CDATA[When I first starting thinking about social commerce, I related it to shopping in an environment like Facebook and sharing purchases to provide a peer to peer recommendation. With so many buzz words being thrown across boardroom tables, it&#8217;s easy to become confused and lost in what we&#8217;re trying to achieve. Right now, I&#8217;m having [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://twillyon.com.au/wp-content/uploads/2012/03/Social-Commerce-Facebook-selling.png"><img class="size-full wp-image-3212 alignleft" title="What is Social Commerce?" src="http://twillyon.com.au/wp-content/uploads/2012/03/Social-Commerce-Facebook-selling.png" alt="" width="194" height="182" /></a>When I first starting thinking about social commerce, I related it to shopping in an environment like Facebook and sharing purchases to provide a peer to peer recommendation.</p>
<p>With so many buzz words being thrown across boardroom tables, it&#8217;s easy to become confused and lost in what we&#8217;re trying to achieve. Right now, I&#8217;m having a moment of clarity and I want to share it.</p>
<p><span id="more-3211"></span></p>
<p><strong>Social Commence</strong></p>
<p>This is something I see happening everyday, especially on Twitter and in forums but also in blogs and now (more than ever) on Pinterest. It&#8217;s people seeking advice from their peers on products and services before purchasing them.</p>
<p>Social Commerce has moved ahead in leaps and bounds, it wasn&#8217;t so long ago we had to rely on testimonials in a dedicated tab on a website, from people we probably didn&#8217;t know. Realising testimonials perhaps aren&#8217;t as reliable as they seem, services like TripAdvisor provided us with first hand reviews but again, these are from people we probably don&#8217;t know. Now, I seek advice from people I&#8217;ve never met but still consider friends because of the relationship we&#8217;ve built online. This to me, is social commerce.</p>
<p style="text-align: center;"><img class="size-full wp-image-3215 aligncenter" title="What is Social Commerce?" src="http://twillyon.com.au/wp-content/uploads/2012/03/Screen-Shot-2012-03-25-at-12.00.14-PM.png" alt="" width="621" height="126" /></p>
<p><strong>f-Commerce (Facebook Commerce)</strong></p>
<p>Examples of f-commerce are on the rise. You can buy your favourite <a href="https://www.facebook.com/ladygaga?sk=app_151391696616" target="_blank">Lady Gaga</a> merchandise on Facebook and even a gun and ammo from <a href="https://www.facebook.com/Cabelas?sk=app_224580280944117" target="_blank">Cabela&#8217;s</a>! Closer to home, I buy our dog&#8217;s flea and tick treatment from <a href="https://www.facebook.com/vetproductsdirect?sk=app_135607783795" target="_blank">Vet Products Direct</a>. <a href="https://www.facebook.com/hwyhotel?sk=app_135607783795" target="_blank">The Highway</a> and <a href="https://www.facebook.com/MVBeer/app_135607783795" target="_blank">McLaren Vale Beer Company </a>also use f-commerce to sell products. If I Like these pages, chances are, I&#8217;ll receive a discount. If I feel like I&#8217;ve been given something exclusive, I&#8217;m more than likely going to share the love with my community &#8211; this is a great way for brands to grow and gain loyalty from their community.</p>
<p>It could be said that social commerce leads to f-commerce which again, leads to social commerce through the purchase cycle. However, f-commerce is only one way to purchase online which is why we shouldn&#8217;t bundle social commerce and f-commerce as the same thing.</p>
<p>There are a number of ways to embrace and increase the reach of social commerce and there&#8217;s a few pitt falls to be aware of when it comes to f-commerce. I&#8217;ll cover a few of these in my next couple of blogs.</p>
<p>Until then, do you agree with my definition of social commerce? Have you seen any brands embracing what I have defined as social commerce? Share your thoughts and views in the comments below…</p>
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		<title>I&#8217;m back!</title>
		<link>http://twillyon.com.au/im-back</link>
		<comments>http://twillyon.com.au/im-back#comments</comments>
		<pubDate>Sat, 24 Mar 2012 08:14:56 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[Adelaide]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[PPR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Suede]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Tom Williamson]]></category>
		<category><![CDATA[Twillyon]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=3202</guid>
		<description><![CDATA[It&#8217;s been a while since I last blogged (6 months, in fact) and I&#8217;ve missed it. But before I kick myself back into gear, I thought I&#8217;d let you know what&#8217;s been keeping me so busy I haven&#8217;t had time to blog. After moving from Adelaide to Sydney, Twillyon&#8217;s client base grew to a point [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-3203 alignleft" title="I'M BACK TIFF" src="http://twillyon.com.au/wp-content/uploads/2012/03/IM-BACK-TIFF.jpg" alt="" width="418" height="187" /></p>
<p>It&#8217;s been a while since I <a href="http://twillyon.com.au/6-tips-on-passing-the-community-torch" target="_blank">last blogged </a>(6 months, in fact) and I&#8217;ve missed it. But before I kick myself back into gear, I thought I&#8217;d let you know what&#8217;s been keeping me so busy I haven&#8217;t had time to blog.</p>
<p>After moving from Adelaide to Sydney, Twillyon&#8217;s client base grew to a point where I had to either employ someone to help me out or I come up with another solution. To be frank, I&#8217;m not the type of guy who wants to create a business and have a load of staff because really, if I make a silly business mistake (more than likely seeing as Twillyon was my first business), I&#8217;m responsible for more than my own livelihood. So I dug out my thinking cap and fixed it firmly on my head.</p>
<p><span id="more-3202"></span></p>
<p>Just as I fired up my thinking cap, I received a call from a recruiter asking if I was interested in a Social Media Strategist position in Sydney. With hesitation, I accepted an interview and 4 weeks later I was working as a social media strategist for Suede Digital, a boutique agency in Surry Hills. It was there I managed the social media strategy for Panasonic Australia and some of Nestle&#8217;s sub brands. I was having fun working with big, multi-national brands, something I&#8217;d wanted to do for a long time. It surprised me how similar brands like Panasonic Australia are to smaller brands when it comes to social media. A lot of the goals and objectives are the same and the face similar challenges when trying to achieve them.</p>
<p>But as Mum always told me: All good things must come to an end. Suede Digital&#8217;s end came about 3 months after I joined when the business merged with another digital agency and… well… I won&#8217;t go into it but let&#8217;s just say, I thought it was best I start looking for another job.</p>
<p>My Twillyon clients were now in the safe hands of their account manager and enjoying the benefits of being looked after by a full service digital agency and it wasn&#8217;t long before I was in conversations with <a href="http://www.ppr.com.au/" target="_blank">Professional Public Relations</a> (PPR) in Sydney. My PPR start date came around 2 weeks after our first conversation and as of 30th of January, I am PPR&#8217;s Senior Social Media Strategist.</p>
<p>For the last 12 months, I&#8217;ve missed the culture I was part of at <a href="http://www.thehighway.com.au" target="_blank">the Highway</a>. I didn&#8217;t realise how valuable the type of culture that makes you look forward to work each day was until it was gone. PPR has that culture. The daily laughs, the team environment, the right amount of fun that results in increased productivity is important to me and I&#8217;m glad I&#8217;ve found it again. Needless to say, I&#8217;m enjoying my time so far at PPR and hope to be there for a long time to come.</p>
<p>So moving forward, I&#8217;ll be updating my blog every couple of weeks with my take on social media. Often it will reflect what I&#8217;m dealing with at work with the odd guest blog thrown in for good measure but as you know, opinions published here are my own and not those of my company or clients.</p>
<p>Hit me up in the comments below if you&#8217;ve got any topics you&#8217;d like my take on, otherwise, I&#8217;m glad to be back and I&#8217;m looking forward to sharing my thoughts.</p>
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		<title>6 tips on passing the community torch</title>
		<link>http://twillyon.com.au/6-tips-on-passing-the-community-torch</link>
		<comments>http://twillyon.com.au/6-tips-on-passing-the-community-torch#comments</comments>
		<pubDate>Fri, 09 Sep 2011 05:48:06 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
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		<guid isPermaLink="false">http://twillyon.com.au/?p=3184</guid>
		<description><![CDATA[As most of you will already know, my first client was Adelaide&#8217;s premiere hotel, The Highway. After managing its community for 3 years, I enjoyed the highs, the lows and everything in between but as a good pessimist once said &#8220;all good things must come to an end&#8221;. When I moved to Sydney, The Highway [...]]]></description>
			<content:encoded><![CDATA[<p><img class="twillyon_tips" title="6 tips on passing the community torch" src="http://twillyon.com.au/wp-content/uploads/2011/09/keys-handover.jpg" alt="" /></p>
<p>As most of you will already know, my first client was Adelaide&#8217;s premiere hotel, <a href="http://www.thehighway.com.au" target="_blank">The Highway</a>. After managing its community for 3 years, I enjoyed the highs, the lows and everything in between but as a good pessimist once said &#8220;all good things must come to an end&#8221;.</p>
<p>When I moved to Sydney, The Highway agreed to begin the search for an in-house community manager who would eventually take up my position. A little clarification to why I couldn&#8217;t do the job from Sydney: The Highway&#8217;s presence began to seem more and more contrived and less organic and without being in the building, I wasn&#8217;t able to answer community enquiries in a timely manner and convey the vibe of the brand.</p>
<p><a href="http://twillyon.com.au/wp-content/uploads/2011/09/309315_10150292649894326_8542739325_7608052_5048022_a.jpg"><img class="size-full wp-image-3187 alignleft" title="309315_10150292649894326_8542739325_7608052_5048022_a" src="http://twillyon.com.au/wp-content/uploads/2011/09/309315_10150292649894326_8542739325_7608052_5048022_a.jpg" alt="" width="60" height="91" /></a></p>
<p>When <a href="http://www.twitter.com/Jay_Rod_D" target="_blank">Jarrod</a> started working for The Highway about 6 months ago, we had a light bulb and it was obvious who the new community manager would be. Jarrod&#8217;s extensive knowledge of the hospitality industry, quirky, amusing personality and knowledge of how to manage a social media community made him a perfect fit.</p>
<p>And so we embarked on the strategy to hand over a community compatible in size to Prospect, SA (source: <a href="http://en.wikipedia.org/wiki/List_of_places_in_South_Australia_by_population" target="_blank">Wikipedia</a>). Here are my 6 top tips to ensure a smooth transition from one community manager to another.</p>
<p><strong>Set the date</strong><br />
Keeping a date in mind provides a definite point when the community will be handed over. Without setting a date, I can imagine the approximate time of handover becoming more and more approximate. For those of us who started smoking, think of it as setting a date to quit.</p>
<p><strong>Play in the sandbox together</strong><br />
Allowing the new community manager access to the accounts and asking them to spend time in the space provides an overall sense of the posting schedule and what the community is about. Like a small city, each community has a vibe and it&#8217;s important for that vibe to be maintained.</p>
<p><strong>Introduce key influencers</strong><br />
Every community has its heroes or brand advocates. Ensuring the new community manager is aware of these members is as important as ensuring the key influencers are aware of the new community manager. A simple tweet or Facebook post will do the trick.</p>
<p><strong>Record conversations</strong><br />
Maintain a list of hashtags used for different events and topics discussed. Maybe they will never be brought up again but just in case, the record of them is there.</p>
<p><strong>Announce the handover</strong><br />
On the handover day, try to hold back the tears and watch your community fly from your nest, to a new nest. If the community is Facebook based, post a Facebook note and also post the link to Twitter, blogs and any other platforms deemed appropriate. In addition, ensure you follow up users who responded to to the post.</p>
<p><strong>Follow up</strong><br />
It&#8217;s almost impossible to hand over 3 years of knowledge in a few weeks. To make the transition easier, be on call for the new community manager to contact you. There will be questions to ask and this also gives you the opportunity to steer the new community manager in the right direction.</p>
<p>I must admit, the initial thought of giving up The Highway&#8217;s community caused knots in my stomach. I didn&#8217;t want to let go of the community members I&#8217;d spent so long getting to know and interacting with. Is it possible to get so attached to a community, almost like a puppy dog? Yes it is.</p>
<p>Have you had to handover a community you&#8217;ve managed? Did it improve, remain the same, or appear to go downhill after the handover period?</p>
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		<title>10 Tips for dealing with negative feedback</title>
		<link>http://twillyon.com.au/10-tips-for-dealing-with-negative-feedback</link>
		<comments>http://twillyon.com.au/10-tips-for-dealing-with-negative-feedback#comments</comments>
		<pubDate>Sat, 03 Sep 2011 08:48:57 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[Adelaide]]></category>
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		<guid isPermaLink="false">http://twillyon.com.au/?p=3179</guid>
		<description><![CDATA[Feeling inspired by this little beauty, I thought I&#8217;d share my thoughts on dealing with negative feedback on your brand&#8217;s social platforms. It&#8217;s something we all have to accept when we open the social media flood gates: Sometimes we don&#8217;t like what other people have to say about our brands. But what do you do [...]]]></description>
			<content:encoded><![CDATA[<p><img class="twillyon_tips" title="10 Tips for dealing with negative feedback" src="http://twillyon.com.au/wp-content/uploads/2011/09/Grumpy-girl-350x200.jpg" alt="" /></p>
<p>Feeling inspired by <a href="http://www.facebook.com/permalink.php?story_fbid=237444616297789&#038;id=211412368901014" target="_blank">this little beauty</a>, I thought I&#8217;d share my thoughts on dealing with negative feedback on your brand&#8217;s social platforms.</p>
<p>It&#8217;s something we all have to accept when we open the social media flood gates: Sometimes we don&#8217;t like what other people have to say about our brands. But what do you do when it happens?</p>
<p>One of the most common questions I hear clients ask is &#8220;If someone says something bad about my business, I can just delete it, right?&#8221;. Wrong.</p>
<p>So how do you deal with negative feedback? Sometimes you&#8217;re able to cop it on the chin, apologise publicly and both the community member and you can move on. If the situation requires more than a simple response, how should you deal with it?</p>
<p><strong>1. Monitor your brand</strong><br />
If you employ an agency, monitoring is often part of a retainer package or it might be an add on. If you&#8217;re executing your social strategy in-house, try using free services like Google Alerts and Social mention. Or you can pay for monitoring from companies like BuzzNumbers or use add-on services in clients like Hootsuite, Radian6 and SM2.</p>
<p>Whatever you choose, monitoring your brand can alert you to what is being said about your brand away from the social platforms you control. Being notified of positive mentions allows you to thank the consumer, being notified of negative feedback allows you to jump on it before it gets out of control or gains too much traction.</p>
<p><strong>2. Don&#8217;t be defensive</strong><br />
When you&#8217;re notified of negative feedback, it is very easy to jump into defensive mode. Something you must remember is no matter how right or wrong the feedback is, the person posting it truly believes they experienced what they&#8217;re telling you. You must listen to it!</p>
<p><strong>3. Humanise your brand</strong><br />
Instead of being defensive, use this opportunity to humanise your brand and introduce yourself as the community manager or the person who will be dealing with the feedback. Remember, people connect with people more readily than bricks and mortar.</p>
<p><strong>4. Respond (initially) via the medium the feedback was left</strong><br />
It is important to communicate with your community in the space they have chosen to communicate with you in. Most of the time, the first step to diffusing a negative situation is letting the user know they are being heard.</p>
<p><strong>5. Take it offline</strong><br />
In your response, apologise. Not for what happened but for the consumer having a negative experience, empathise with them. Introduce yourself as the community manager or person who will be dealing with their complaint and finally, ask them to contact you by phone. At all costs, avoid getting into a discussion online. It is difficult to portray tone, it can be witnessed by multiple community members and it&#8217;s very difficult to take back words once they have been posted.</p>
<p><strong>6. Respect the community member&#8217;s privacy</strong><br />
In most cases, other members of the community will also post on your company&#8217;s platforms stating they&#8217;d heard someone had a negative experience or umping to your brand&#8217;s defence. If this is the case, I recommend stating the progress of the complaint. Try something like &#8220;Thank you for your comment. Our management team have contacted the client concerned and reached a satisfactory resolution&#8221;.</p>
<p>On the plus side, your brand advocates are likely to jump in on the conversation and defend your brand. It&#8217;s important to thank your brand advocates but maintain a neutral position and don&#8217;t be seen to take sides.</p>
<p><strong>7. Post the resolution</strong><br />
9/10 times, the complaining community member will contact you to discuss their negative experience. When they do, remember not to be defensive and thank them for providing you the opportunity to resolve the situation. Find out both sides of the story and remember, the truth is somewhere between the 2 sides! Upon completing of the call and reaching a resolution, post on the original platform a &#8220;thank you&#8221; to the user for making contact and how pleased you are to have reached a resolution.</p>
<p><strong>8. Follow up</strong><br />
Do you remember the days when we used to say &#8220;people tell 7 friends about a positive experience and 10 friends about a negative experience&#8221;? The same concept applies today but we can quite safely multiply those numbers by 1,000 or more. Even if the consumer has been contacted and a resolution has been reached, it is important to follow up the consumer over the coming days. Depending on the relationship you now have with the consumer, you can do this by whichever medium you feel necessary. Why? Because you want them to know you care and when they&#8217;re telling their friends both online and offline, you want the positive feedback to outweigh the negative feedback.</p>
<p><strong>9. When can I delete feedback?</strong><br />
Of course, each situation is different and these steps cannot be applied to every situation. Some situations will require you to delete posts from the platform if you have authority to do so. However, refer to tip No. 10 Community Guidelines and make sure community members are aware they have violated community guidelines.</p>
<p><strong>10. Community guidelines</strong><br />
Community guidelines provide you with the grounds to reprimand community members when they violate a guideline. If they continually swear, berate another user or unrightfully slander your brand, you can notify them before removing their post or removing them from the community. I suggest using a &#8220;3 strikes and you&#8217;re out&#8221; rule.</p>
<p>Have you dealt with negative feedback in your community? Have you left negative feedback on a company&#8217;s social platform? How was it handled?</p>
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		<title>Who&#8217;s Media is it Anyway?</title>
		<link>http://twillyon.com.au/whos-media-is-it-anyway</link>
		<comments>http://twillyon.com.au/whos-media-is-it-anyway#comments</comments>
		<pubDate>Fri, 26 Aug 2011 23:51:42 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[Adelaide]]></category>
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		<guid isPermaLink="false">http://twillyon.com.au/?p=3153</guid>
		<description><![CDATA[I recently went out for dinner with a friend who told me she had entered a photography competition run by a local winery. She had to submit a photo via email in order to win a wine pack. Unfortunately, she didn&#8217;t win the wine pack but the winery is now using her image as its [...]]]></description>
			<content:encoded><![CDATA[<p><img class="twillyon_tips" title="Who's Media is it Anyway?" src="http://twillyon.com.au/wp-content/uploads/2011/08/stolen-computer-tracking.jpg" alt="" /></p>
<p>I recently went out for dinner with a friend who told me she had entered a photography competition run by a local winery. She had to submit a photo via email in order to win a wine pack.  Unfortunately, she didn&#8217;t win the wine pack but the winery is now using her image as its Twitter avatar. Does she really mind? No. But should she have been asked by the winery for permission?</p>
<p>Even if there was a clause in the competition&#8217;s terms of entry allowing the winery to use any of the images entered, I believe crediting a photographer is just good etiquette.</p>
<p><strong>[UPDATE]</strong> The winery have recognised their error and compensated her with a bottle (or 2) of wine. Good on them!</p>
<p style="text-align: center;">&nbsp;</p>
<p>Now let&#8217;s take another angle on it. Let&#8217;s say you enter your baby or child in a &#8216;cutest baby&#8217; competition (I know I&#8217;ve entered the dogs in similar) and you misread or didn&#8217;t read the competition&#8217;s terms of entry. Should you expect to see the photos of your child being used on marketing material produced by the company weeks or even years later?</p>
<p><a href="http://twillyon.com.au/wp-content/uploads/2011/08/show_image_NpAdvSinglePhoto.png"><img class="size-full wp-image-3155 aligncenter" style="border-style: initial; border-color: initial;" title="show_image_NpAdvSinglePhoto" src="http://twillyon.com.au/wp-content/uploads/2011/08/show_image_NpAdvSinglePhoto.png" alt="" width="180" height="136" /></a></p>
<p>If you want to ensure you are credited for your own media or your photos remain confidential after the competition has been drawn, make sure you read the terms of entry! Every Facebook campaign must have one and if the prize requires a license in your state or territory, they should also have terms of entry available on each platform.</p>
<p>But what about the media we upload to Twtpic, Instagram, YFrog, Facebook, Foursquare, PhotoVine, SocialCam, Viddy etc… etc…? Whether it is for a competition entry or otherwise, who can use it? It wasn&#8217;t so long ago Facebook claimed all images uploaded to your Facebook profile are owned by Facebook. A few viral wall posts (and I&#8217;m sure a few more emails to Facebook) and the stipulation was removed.</p>
<p>Here&#8217;s what Facebook and Twitter have to say about it in each platforms Privacy and Terms:</p>
<p><strong>Facebook</strong><br />
You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. In addition:<br />
1.	For content that is covered by intellectual property rights, like photos and videos (IP content), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (IP License). This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.</p>
<p><strong>Twitter</strong><br />
Your Rights<br />
You retain your rights to any Content you submit, post or display on or through the Services. By submitting, posting or displaying Content on or through the Services, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such Content in any and all media or distribution methods (now known or later developed).</p>
<p><strong>[UPDATE]</strong> If your media has been used without your permission and you would like to be credited or ask for it to be removed, I suggest start by asking. Here&#8217;s what NOT to do <a href="http://www.facebook.com/permalink.php?story_fbid=237444616297789&#038;id=211412368901014" target="_blank">[Facebook link]</a>. I&#8217;ll come back to how this went wrong in my next blog post.</p>
<p>Do you feel like your media has been unreasonably distributed? Or do you accept what you post on any social platform will become, well &#8220;social&#8221;?</p>
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		<title>Empire Ave, are you worth investing in?</title>
		<link>http://twillyon.com.au/empire-ave-are-you-worth-investing-in</link>
		<comments>http://twillyon.com.au/empire-ave-are-you-worth-investing-in#comments</comments>
		<pubDate>Wed, 27 Jul 2011 07:14:51 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[Adelaide]]></category>
		<category><![CDATA[eaves]]></category>
		<category><![CDATA[Empire Ave]]></category>
		<category><![CDATA[Empire Avenue]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Tom Williamson]]></category>
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		<guid isPermaLink="false">http://twillyon.com.au/?p=3020</guid>
		<description><![CDATA[Most of us receive email invitations from people we may or may not know asking us to join the latest social platform to keep up with them online. Often the headline indicates we will never know what this person is doing ever again if we don&#8217;t join the latest and greatest. That&#8217;s what I read [...]]]></description>
			<content:encoded><![CDATA[<p><img class="twillyon_tips" title="Getting on my Google+ bandwagon" src="http://twillyon.com.au/wp-content/uploads/2011/07/the-social-stock-ma67FB120.jpg" alt="" /></p>
<p>Most of us receive email invitations from people we may or may not know asking us to join the latest social platform to keep up with them online. Often the headline indicates we will never know what this person is doing ever again if we don&#8217;t join the latest and greatest.</p>
<p>That&#8217;s what I read when I received (what seemed to be) weekly invitations to join <a href="http://www.empireavenue.com" target="_blank">Empire Avenue</a><br />
. I checked out the site, it looked confusing and more like a game than a social platform and I decided I didn&#8217;t need it in my life. Then friends started talking about it at social media gatherings and conferences. Soon enough, I was expected to know how many Eaves I&#8217;m worth. So I took the plunge.</p>
<p>After setting up my account and linking my personal and business platforms, I soon saw my share price increase. I drained my Eaves account by buying 200 shares of everyone I know and discovered: the more I engage, the more I&#8217;m worth.</p>
<p>That&#8217;s what encouraged me to open a Flickr account and start using YouTube more than I did. Empire Avenue suddenly put an Eave value on each Like, comment, thumbs up, tweet, upload, blog post and interaction on Empire Avenue. Although Empire Avenue, in part, lends itself to spam, primarily it encourages me to post content and engage with my community.</p>
<p>My share price continues to steadily grow, I invest in people and they invest in me. Investors have joined my community on other platforms and we have begun interacting, I&#8217;ve even bought 2 prints from one user&#8217;s online store! Then, after I spent most of the weekend buried in work and not engaging with my community, my share price dropped. I felt responsible for losing my shareholders Eaves &#8211; this encouraged me engage my community, pick up where I left off and do my share holders proud!</p>
<p>I find myself questioning what the future of Empire Avenue is. Will it become the next Klout? Will members of the social media community be expected to advertise their Eave value to be judged on how well they engage? Or will it be used as a guide to ensure you&#8217;re consistently increasing your social media footprint?</p>
<p>What do you think the future of Empire Avenue is? Do you have an Empire Avenue profile? Leave your details below, I buy back.</p>
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		<title>Getting on my Google+ bandwagon</title>
		<link>http://twillyon.com.au/getting-on-my-google-bandwagon</link>
		<comments>http://twillyon.com.au/getting-on-my-google-bandwagon#comments</comments>
		<pubDate>Wed, 20 Jul 2011 01:24:25 +0000</pubDate>
		<dc:creator>tom</dc:creator>
				<category><![CDATA[Twillyon Tips]]></category>
		<category><![CDATA[@BenTeoh]]></category>
		<category><![CDATA[@Prakky]]></category>
		<category><![CDATA[Adelaide]]></category>
		<category><![CDATA[Ben Teoh]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Michele Prak]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Sydney]]></category>
		<category><![CDATA[Tom Williamson]]></category>
		<category><![CDATA[Twillyon]]></category>

		<guid isPermaLink="false">http://twillyon.com.au/?p=2958</guid>
		<description><![CDATA[Google+1 has certainly been the talk of the social media town over the past couple of weeks but will it stick? Or will it blend? I was lucky enough to be invited to Google+1 by Michelle Prak and straight away, I built my profile and added users to my circles. I &#8216;Hung Out&#8217; with Ben [...]]]></description>
			<content:encoded><![CDATA[<p><img class="twillyon_tips" title="Getting on my Google+ bandwagon" src="http://twillyon.com.au/wp-content/uploads/2011/07/google_plus_logo.jpg" alt="" /></p>
<p>Google+1 has certainly been the talk of the social media town over the past couple of weeks but will it stick? Or will it blend? <iframe width="560" height="349" src="http://www.youtube.com/embed/-FXn11l7TAI" frameborder="0" allowfullscreen></iframe></p>
<p><a href="https://plus.google.com/101373741796704022952/posts?hl=en" target="_blank">I</a> was lucky enough to be invited to Google+1 by <a href="http://www.twitter.com/prakky" target="_blank">Michelle Prak</a> and straight away, I built my profile and added users to my circles. I &#8216;Hung Out&#8217; with <a href="https://plus.google.com/114688442571188179769/posts" target="_blank">Ben Teoh</a> and <a href="https://plus.google.com/109078685222408650185/posts" target="_blank">Michelle</a>, added Sparks and even uploaded a photo album. Google+1 posts were full of tips, tricks, new discoveries and updates to help us familiarise ourselves with this exciting, new platform.</p>
<p>Organisations like <a href="https://plus.google.com/101849747879612982297/posts" target="_blank">Mashable</a> and <a href="https://plus.google.com/103907806627406122152/posts" target="_blank">TNW</a> opened up accounts and started adding content which appears to be very similar to the content pushed through each of their other social channels. I started thinking how my clients and other businesses could use Google+1, what are the advantages and will Google release business pages similar to the roll out of Facebook?</p>
<p><a href="http://blumenthals.com/blog/2011/07/01/google-to-have-business-profile-pages/" target="_blank">This blog</a> suggests business pages are on their way but there is no release date yet. So let me speculate for a minute: As a business, imagine being able to segregate your following, similarly to how your database is (hopefully) segregated. Unlike Facebook where every page Liker receives every update, Google+1 for businesses might allow us to create circles such as; enquiries, clients and past clients. Or segregate by industry, interests or even events guests attended. Used correctly, this could result in highly relevant content being pushed to your business&#8217;s community, content members are likely to embrace more than the current generic content being pushed to other social channels. Hopefully Google Places integrates nicely with business pages too and if businesses have the ability to make posts private or public, they could also offer Google+1 exclusive deals.</p>
<p>However, this is only speculation at this stage. My advice would be to wait until Google+1 business pages have been released before creating a Google+1 profile for your business. God knows we don&#8217;t want to end up in the same mess as many businesses are on Facebook with profiles, pages and groups! Having said that, do the tech blogs who currently have Google+1 accounts know something we don&#8217;t?</p>
<p>If you&#8217;re already using Google+1, what do you think the future holds for personal and business account?</p>
<p>If you don&#8217;t have a Google+1 invitation yet, <a href="http://twillyon.com.au/contact-us" target="_blank">contact us</a> and send me your details so I can forward one to you. Also, feel free to add <a href="https://plus.google.com/101373741796704022952/posts?hl=en" target="_blank">me</a> to your circles.</p>
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