WebProNews - Twitter

Twitter Continues Retweet Roll-Out

Chris Crum — Wed, 11 Nov 2009 15:29:05 +0000

Update: There is an interesting post here from Twitter CEO Evan Williams, which talks about how the retweet button works, and why Twitter is doing it the way it is.

Original Article: Back in the summer time, Twitter announced that it intended to add a retweet option to its service and the API. Twitter is now rolling out the feature to a small percentage of Twitter users.

"You may remember that we shared the mechanics of this feature with developers a while back so they could think about how to work it into Twitter apps," says Twitter Co-founder Biz Stone on the company blog. "Now we're ready to start trying it on Twitter. The plan is to see how it goes first with this small release. If it needs more work, then we'll know right away. If things look good, we'll proceed with releasing the feature in stages eventually arriving at 100%."

If you are a regular Twitter user, it's pretty much a given that you know what retweeting is, but Stone describes what the button does to those in the dark. "Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy," he says. "In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know."

The Impact of Retweets

Retweets have already been a great way for content and updates to go viral. Now as the actual feature rolls out, that should only increase. Read this article for a look at the pros and cons of retweets (there are more pros).

Now that retweeting is becoming an actual feature of Twitter, you're going to want to keep in mind the tweetability of your content. Shéa Bennett, who writes the blog Twittercism, came up with a helpful equation for maximizing retweet potential. We talked about that here, but basically what it boils down to is leaving enough room in a tweet to accommodate what others will add to it as they retweet it.

This means keep titles short (at least in the tweet). For example, if you use some form of "tweet this" button on an article that automatically fills out the Twitter form with the article info, make sure there are not too many characters taken up. As you're probably aware, Twitter only allows for 140, and that's not very many. Keep in mind the "RT," hashtags, usernames, etc.

Tweaking Twitter Trends

In another piece of Twitter-related news, the company also announced that it is experimenting with improvements to trends that will help users find more relevant tweets. They say they're working to show higher quality results for trend queries by returning tweets that are more useful.

"The improvement won't be very noticeable at first, but this is a small step toward unearthing more value in search and getting you more relevant results," says @JennaDawn.

This means you will probably see less spammy trending topics popping up, which should benefit anyone who follows the trends.

Related Articles:

> An Equation for Getting More Traffic from Twitter

> Wonder What Percentage of Tweets are Retweets?

> More to Retweeting Than Meets the Eye for Businesses?

Consumers Are Looking for Offers on Social Networks

Chris Crum — Wed, 11 Nov 2009 12:59:50 +0000

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

"To avoid duplicating the more broad-based work of Pew, Forrester, and other research firms, our goal was to survey what we call "connected consumers,'" Razorfish explains. These connected consumers have broadband access, have spent at least $150 online in the past six months, have visited a "community site" (MySpace, YouTube, Facebook, Yelp, etc.), and have consumed or created some form of digital media like photos, videos, music, or news.

"Based on previous Razorfish consumer research, we have found that these 'connected consumers' roughly mirror the U.S. population with broadband access. According to the Pew Internet & American Life Project, about 63% of all Americans today have a high-speed Internet connection, up from only 55% in 2008. This translates to roughly 200 million people, based on a July 2009 population estimate from the CIA World Factbook (total population 307,212,123, July 2009 estimate)."

In other words, pay attention to the results. You can find them all here. I wanted to highlight a few of the particularly interesting ones here, which pertain to social media use. They paint a pretty good picture of what consumers are looking for from brands on social networks (although these are certainly not the limits of what companies can do with them).

Beyond the data in the above graphs, another point worth mentioning derived from the research is that for Facebook, MySpace, and Twitter, those who follow brands are mostly looking for exclusive deals or offers. This mentality will likely increase moving forward as deals get more personalized as well.

Like Jeremiah Owyang recently discussed with WebProNews, sites can connect with existing networks like Facebook, Twitter, etc. (think Facebook Connect and similar services), and in the future, people may be able to log-in to corporate sites with their Facebook (or whatever) account, which will bring up their profile information for companies to serve personalized content (or perhaps personalized deals).

The point is, consumers are clearly more than willing to interact with brands through social media, and this will likely become increasingly true as social networks themselves gain more users. It's not only about pushing your offers out there and hoping people bite. People are becoming friends/fans of brands hoping you do give them special offers.

Interesting new marketing opportunities are going to continue to present themselves moving forward as networks get more advanced and more brands figure out new ways to use them.

Related Articles:

> How Big Brands Use Social Media

> Some Brands Have Good Ideas For Social Media. Do You?

> Forums Are Relevant in Social Media Marketing

> Using Facebook Traffic to Drive Brand Loyalty

LinkedIn, Twitter Connect Through Status Updates

Doug Caverly — Tue, 10 Nov 2009 14:42:01 +0000

LinkedIn has developed a reputation for being a rather sedate, professional site. Twitter, on the other hand, is at the anything-goes, trend-of-the-minute end of the social networking spectrum. But last night, the two companies announced a partnership that should see a bit of back-and-forth result.

A post on the LinkedIn Blog explained, "When you set your status on LinkedIn you can now tweet it as well, amplifying it to your followers and real-time search services like Twitter Search and Bing. And when you tweet, you can send that message to your LinkedIn connections as well, from any Twitter service or tool."

The integration makes a fair amount of sense since so many people use Twitter for self-promotion. Job hunters will now be able to more easily enlist their entire Twitter networks in the search. And at the same time, potential employers will be able to more easily see how individuals operate on a day-to-day basis.

Folks who alternate work-related tweets with "this is what I had for lunch" material are covered, too, though, since the new feature will allow users to just select certain tweets to be shared.

As you can see in the above video, LinkedIn's Reid Hoffman and Twitter's Biz Stone seem rather pleased with the arrangement. Bonus points may go to Hoffman for giving Twitter the first and largest part of the nickname "TwitterIn."

Related Articles:

> Twitter Analytics Service Gets Off To Great Start

> LinkedIn Tests A New Design

> Facebook Most Widely Used Network Among Businesses

20 Goals for Business Social Media Use

Chris Crum — Tue, 10 Nov 2009 14:30:18 +0000

I probably don't have to tell you that many businesses are still struggling with the concept of using social media. Many simply can't find a good reason to use it at all, and many more find themselves using it but struggling to validate that use. They can't find the ROI. They feel that too much time is being wasted. Basically, they're just using social networks because they feel like they're supposed to. They just want to keep up.

Many businesses are even banning social media from the workplace entirely. In fact, a great deal of our readers have expressed that they feel that social media doesn't belong in the workplace because employees are there to "work," not "goof off."

Well, that may be the case, and perhaps social media doesn't fit into your business at all, but considering your general business goals can help you decide whether or not there is a place for social media, and whether or not your employees can fit into that puzzle.

As social media enthusiast Chris Brogan told WebProNews in a recent interview, it's time to get over the touristy part of social media and start getting down to business.

He says it's not "Gee whiz, it's cool" anymore. It's "What are we gonna do with it?"

"Great you can type. Now what?" he says.

Here are some sample goals a business owner or manager might set for social media use. Once the goal is considered, then you can look at the tools that are out there and evaluate which ones will give you the best shot of achieving those goals.

20 Possible Goals

1. I'm a content provider, and I want to expand my reach.

2. I want my customers to be able to stay updated with news about my company.

3. I want to get to know my customers.

4. I want to promote my product.

5. I want to stay abreast of current news and trends.

6. I want to share my ideas with likeminded individuals.

7. I want to increase brand awareness.

8. I want to provide customer service and support easily.

9. I want to find a job.

10. I want to recruit.

11. I want people to like my brand.

12. I want to collaborate on business projects.

13. I want to directly sell a product.

14. I want to earn respect within my industry.

15. I am getting information overload, and I want to get organized.

16. I want to drive traffic to my site.

17. I want to attract advertisers and make money.

18. I want to get more involved with local prospects.

19. I want to get more involved with people on an international and global level.

20. I want to keep up with my competitors.

There are certainly more possible goals for business social media use out there. I've probably not even scratched the surface. What goals do you set for your social media efforts? Discuss here.

Related Articles:

> How Big Brands Use Social Media

> Some Brands Have Good Ideas For Social Media. Do You?

> Using Facebook Traffic to Drive Brand Loyalty

Twitter Analytics Service Gets Off To Great Start

Doug Caverly — Mon, 09 Nov 2009 19:26:09 +0000

CoTweet, a company that helps businesses use Twitter, released some details about a new service today, and in doing so, demonstrated that there's a real demand for such things. The CoTweet Enterprise Innovators Program already has at least six major customers despite costing $1,500 per month.

Coca-Cola, Ford, McDonald's, Microsoft, SunTrust, and Whole Foods are among the early adopters, which is quite impressive. Another interesting detail is that CoTweet isn't exactly begging for clients; the program's existence was discovered by Wall Street Journal reporter Andrew LaVallee, and businesses in fact have to request an invitation to scope out the new offering.

As for what their interest (and monthly payments of $1,500) will net them, the CoTweet Enterprise Innovators Program offers engagement, influence, and reach analytics, along with archives of customer interactions and a couple other things.

Anyway, this development could provide a number of clues concerning the future of Twitter. One point in the site's favor is that corporate users are so fascinated by it. This should give Twitter some staying power.

Also, although the launch of the CoTweet Enterprise Innovators Program might seem like yet another missed revenue opportunity (Twitter's indicated before that it might try to make money by selling premium accounts and analytics services), Twitter could still presumably join the game at any point in time.

The interesting thing is that these well-connected companies didn't wait for it to do so. Microsoft and the others almost surely would have heard if Twitter had a service in the pipeline, and then would have held out another couple of weeks or months to use it. So any sort of official offering may be quite a ways off.

One last item of note: a post on the CoTweet Blog made clear, "The CoTweet public beta remains free for consumers and enterprises."

Related Articles:

> 20 Goals For Business Social Media Use

> 8 Reasons You Need To Stop Ignoring Twitter

Twitter Squatters Have Brands Upset At Twitter

Frank Reed — Mon, 09 Nov 2009 18:59:08 +0000

If you were the folks at Twitter and you are talking about offering commercial level services that are going to eventually generate the mythical revenue that everyone is yapping about wouldn’t hate to hear about enterprise unrest among the ranks? The issue of Twitter account squatting is nothing new. There has also been little mention of it in the news as of late. I actually made the mistake to think that maybe Twitter took control and really started to crack down on the practice.

Apparently not. AdAge is reporting that Twitter is in the process of ticking off more than a few of the hands that might feed them in the future. Of course, Twitter may now be in the position to tell anyone, paying now or possibly later, for their services that they will just have to wait until Twitter is good and ready. While the argument exists that they are truly that powerful it would be a shame that if they used that power as an excuse to ignore the needs of corporate clients.

AdAge reports

On Twitter’s @Hyundai page, there is a collection of 140-character blasts in English and Korean about oysters, cellphones and the Yankees. Clicking on a profile photo reveals a collage of scantily clad ladies bearing cleavage and more, and a caption saying, “Have a Lustful Day.”

This kind of stuff leaves the folks at Hyundai Motor America less than thrilled

After having contacted the social-media site’s headquarters repeatedly to evict the squatter without success, the frustrated automaker has gone so far as to contemplate legal action. “They simply haven’t responded to requests,” said Chris Hosford, VP-corporate communications at Hyundai Motor America. “Our brand name is extremely important to us. … We’re very disappointed that Twitter has shown no interest in protecting brand names.” Unable to use the handle, the company has resorted to sending out official company tweets from @HyundaiNews.

Ughh. The L word. No not that one you sick person but L for “legal”. Last thing any start up needs is the fun and games of legal issues to get in the way of putting together a better service and offering.

The article talks in greater detail about how celebrities have been afforded special badges but the corporate side of the ledger (you remember, the one that could make money) is left to fend for themselves for now. Twitter’s policies are there but there is no guarantee of remedy in a timely fashion so some companies are left to get creative. Of course, one could argue that a big brand being late to the game and not securing these names years ago is on the company. There are two sides to every coin, after all.

So what is Twitter doing, if anything?

Twitter’s head of commercial products, Anamitra Banerji, said, “We understand brands’ frustration when it comes to account verification. We are working on ways to make the process easier and faster …. Given the volume of requests we receive, sometimes it might take a little while to close requests but we are trying to improve that too.” The social-media service, he said, is “[working] with business owners extensively to ensure that they own their trademarks/brand names on Twitter as our terms of service doesn’t allow name-squatting or impersonation.”

Ahh yes. The old volume of requests complaint. That one might have worked when Twitter was the little start up that could but the recent influx of investment takes the air right out of that argument. HIRE SOME PEOPLE, TWITTER!

So it’s interesting to see that not everyone is bent out of shape on this issue

Not all marketers are ruffled, though. Pfizer doesn’t own the handle @Pfizer, and a mystery tweeter is regularity tweeting updates about the company. Ray Kerins, VP-worldwide communications at Pfizer, told Ad Age that the company isn’t planning to take any action. “We are obviously watching any site that discusses our company or our products,” Mr. Kerins said. “We’re going to continue to watch. These social communities are actually very self-policing.”

Wow, now there is either great confidence in the ability of people to keep the street clean or a level of naiveté that will end up badly when the next brand firestorm comes up for Pfizer and the fake account is at the center of it. Maybe the folks who make Viagra are suffering from one of those side effects than impair judgment. Just a thought.

What’s your experience with getting Twitter to help in these situations? Should Twitter care? Happy Monday Pilgrims, let’s hear it!

Comments

8 Reasons You Need to Stop Ignoring Twitter

Chris Crum — Sat, 07 Nov 2009 12:15:18 +0000

There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

Still not convinced Twitter is useful? Tell us why not.

1. Twitter Lists

Twitter Lists are changing the game. We recently looked at several reasons why, but also consider that with the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.

2. The Openness of Twitter

The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won't be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it's not necessarily only the people on Twitter that will see those messages.

3. Building Valuable Relationships

Laura Fitton, the author of Twitter for Dummies, chalks up success on Twitter to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. If you what you're not doing that, you may be setting yourself up to fail, as Fitton talked about in this interview with WebProNews.

4. Traffic That Cares

Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard. Guy Kawasaki calls retweeting the sincerest form of flattery. He has a point. He notes that people are willing to risk their reputations by retweeting your content.

5. Staying Current

Being found in Twitter searches (not to mention real time search in general, which is starting to become a main area of focus for all of the big search engines, not to mention all of the standalone real-time search sites) provides a lot of opportunity for exposure. We discussed this here and gave tips for getting found in real-time searches.

6. Connecting with Local Customers

There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. There are tools like our own TwellowHood, which let you find Twitterers in your area, for example. Another thing to keep an eye on is Google's new Social Search. It's currently just a lab experiment, but could become more. It certainly has potential.

A recent Search Engine Land article made some good points about the potential of local marketing with this tool, which delivers Google search results based on the communities you are a part of. It draws from Google profiles, which include the networks that people are connected to (based on what any person includes in that profile). If you're not familiar with this feature, watch the following clip, and you'll understand.

7. Going International and Multi-lingual

Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it's in Spanish, and many more languages will follow. That's not only going to be huge for international and multi-lingual marketing efforts, it's going to be huge for Twitter's growth, and the more Twitter grows, the more potential customers are out there.

8. It's Still Young

Consider that Twitter is just getting started in the grand scheme of things. It's still young. There are no doubt going to be a lot more features added in the future. And don't forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them. Fitton's site OneForty.com, which is like Yelp for Twitter apps, is pretty good for that. It has reviews, and people tell why certain helps have helped their businesses.

Did we leave some reasons out? Please share with the rest of us.

Related Articles:

> 6 Ways Twitter Lists Are Changing the Game

> By Tweeting, You Could Appear All Over the Web

> Twitter Expands the "Lists" Feature

> Microsoft and Google Score Deals with Twitter

Nearly Half Of Consumers Would Recommend A Product On Facebook

Mike Sachoff — Fri, 06 Nov 2009 19:57:34 +0000

Consumers are more willing to engage with and buy from brands on social networking sites, according to a new study by Performics and ROI Research.

The study found thirty-four percent of respondents who have used a search engine to find information on a product/brand after seeing an advertisement on a social networking site. In addition, thirty percent have learned about a new product, service or brand from a social networking site.

"Social networks are creating a monumental shift in how people communicate with each other and with brands," said Michael Kahn, SVP of Marketing at Performics.

"The results of this study can help marketers better understand where and how consumers interact with social media sites and what types of offers and communications engage them and motivate them to act."

The study also found the opportunity for engaging with consumers on specific social networking sites:

Forty-six percent of respondents say they would talk about or recommend a product on Facebook
Forty-four percent of Twitter users have recommended a product
Thirty-six percent of YouTube users say that they have gone to an online retailer or ecommerce site after learning about a brand on a social networking site

"The numbers are staggering. One in four respondents have four or more active social network accounts and more than one quarter access their Facebook or Twitter accounts at least once a day via their mobile phone," said Scott Haiges, President of ROI Research.

"We knew that these sites are extremely popular for socializing, but the level of interest for branding and promotional marketing content is surprisingly large."

Related Articles:

>Facebook Reminds Users How To Handle Death

>6 Ways Twitter Lists Are Changing The Game

>Facebook Connects Users With iPhone Apps

Facebook Most Widely Used Network Among Businesses

Mike Sachoff — Fri, 06 Nov 2009 17:18:47 +0000

Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com.

Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.

Among those using social media for business purposes in their jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites.

Consultants and marketers are the most active users of social media as a resource for business information, particularly in micro (less than 10 employees) and small businesses (10-99 employees). IT professionals have the lowest participation rate.

The average company in this study was planning, developing or running seven different social media initiatives; 65 percent of respondents staffing those initiatives, and 71 percent of companies themselves, have less than two years of experience with social media for business.

Building brand awareness and brand reputation are two of the top social media success metrics, but nearly two-thirds of companies focused on these metrics have little insight into performance via standard or easily accessible reports.

"We are constantly analyzing trends to determine exactly what tools business professionals leverage most for purchasing," said Ben Hanna, Ph.D., vice president, marketing, Business.com

"This survey was a way for us to benchmark where businesses, and business people, are finding value in social media."

Related Articles:

> Thinking Beyond Facebook And Twitter For Social Relevance

> Facebook,Foo Fighters To Pair Up Tonight

>Twitter Expands Into More Than Just 2 Languages

A Suggested Users List for Twitter That You Can Actually Use

Chris Crum — Fri, 06 Nov 2009 17:08:56 +0000

Twellow has launched a new "Suggested Users" feature aimed at connecting Twitterers with similar interests. It should be much more useful to the common Twitter user than Twitter's own suggested list, which is one static list for everybody, and includes mostly celebrities and other well-known people. In fact, Twitter may be getting rid of that list soon anyway.

Twellow's feature is tailored to the interests of the specific user, so your list will be completely different than the next person's.

Twellow is a WebPronews service, which provides Twitter users with a directory of people to follow by category or location.

"Being able to find people that really share common interests is what Twellow is all about," says Twellow's lead developer, Matthew Daines. "This new feature should really add value to our Twellow toolset in helping people meet this goal."

"While Twitter has offered a suggested users list for some time, it really hasn't been very useful for the average Twitter user," he says. "Our large database of categorized users really has allowed us to provide a much better matching system for suggesting users to follow. These are relevant people who actually share your personal interests."

Twellow's Suggested Users feature can:

- Display up to 500 profiles.

- Let you follow users right from the list.

- Let your ignore and hide profiles you don’t think are good matches.

- Let you click the More Info buttons on each profile to show the categories for that profile. Your matches are marked with a green star.

- Let you adjust your profile categories if suggestions are not accurate, then return and view the new results.

Check out the Suggested Users feature on Twellow, and let us know what you think about it. Our team is always open to feedback.

Do you think such a feature would make Twitter more useful? Comment here.

Related Articles:

> Easily Find Twitterers You're Interested In

> Twellow Adds New "View Non-Mutuals" Feature

> Location Adds Purpose and Context to Twitter

Twitter Implementing Retweets On A Small Scale

Andy Beal — Fri, 06 Nov 2009 15:50:46 +0000

Remember Twitter’s plans to make “retweeting” an official function?

Sure you do, the mock-ups looked like this:

Well, Twitter just announced the following:

We’ve just activated a feature called retweet on a very small percentage of accounts in order to see how it works in the wild. Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will spread quickly through the network making its way efficiently to the people who want or need to know.

So keep your eyes peeled, because you might be one of the lucky ones!

PS. If you’re not seeing the retweet option, Twitter has a consolation prize for you. It’s cleaning up the spam in trending topics.

Comments

Thinking Beyond Facebook and Twitter for Social Relevance

Chris Crum — Fri, 06 Nov 2009 15:17:32 +0000

Update: Ford announced profits o nearly $1 billion between July and September. This is attributed to increased market share and a successful cost-cutting program. I wonder if the company's social media strategy played a significant role.

Original Article: When you think about social media marketing or building your social media presence, you probably think about Facebook or Twitter, or perhaps YouTube or MySpace. That's good. These are some of the top places on the Internet where people are spending their time online.

What online communities do you focus on? Comment here.

That said, there are probably plenty of places that you are either overlooking or just plain ignoring. They might not have the broad user-bases of the aforementioned services, but there are people there, and the more people you can reach and engage with, the better off you may be in some cases (depending on your goals for social network use).

According to Hitwise data, the top ten social networking websites and forums by US market share of visits looked like this:

To be clear, the Hitwise data from which MarketingCharts compiled the above graph is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from Hitwise's sample of 10 million US internet users. It's unclear exactly what all kinds of sites fall into the social networks category.

But the point is that there are a lot of places out there where people are forming communities that you may not be thinking of, but may provide plenty of opportunities for driving more engagement, brand awareness, and/or even traffic.

Are you considering things like Tagged or Yahoo Profiles/Groups? Are you considering the forums out there that pertain to your niche? Forums are relevant in social media marketing. I've discussed this in the past. Forums are basically social networks. They're communities too. You have to think about where the people are, and not just where they are, but where they are talking. Where they're communicating with others.

Forums or other more narrow communities may even prove to be more valuable tools than Facebook or Twitter in some cases. They are more likely to be focused on specific niches, than on the general public. There are certainly plenty of times where the general public - the Facebook/Twitter crowds are who you are trying to reach, but there will be other times when you may want to reach a specific group of people, which may or may not be a part of Facebook or Twitter.

Look at Ford for example. Scott Monty, who runs the social media efforts for the Ford Motor Company recently told WebProNews that they use all sorts of forms of social media, because "Let's face it, people are using all sorts of forms."

"We try to be where the mainstream are and we do it in a way that humanizes the company at every turn, so we're on Twitter, Facebook, Flickr, YouTube, Scribd, Delicious, and upcoming as our major platforms," he said. "And we're constantly monitoring to see what the trends are and where people are going, so that we're relevant."

The key word there is relevant. Go where you're relevant.

What are some less thought about communities that you use to engage with people? Discuss here.

Related Articles:

> Forums Are Relevant in Social Media Marketing

> How Big Brands Use Social Media

> Some Brands Have Good Ideas For Social Media. Do You?

> Using Facebook Traffic to Drive Brand Loyalty

Why British Singer Matt Goss Likes Twittering with Fans

Chris Crum — Fri, 06 Nov 2009 10:52:32 +0000

Do you know who Matt Goss is? If you're an American, there's a good chance that you don't. Still, in some places, like his British homeland, he is a star. He's sold 16 million records with his group Bros, which also featured his twin brother Luke. He's been making records for about 20 years.

Are you familiar with Goss? Respond here.

Goss will probably be the first to tell you that he's not a superstar in the U.S. It says right on his official site that he comes to America an "unknown." But he is hoping to change that. He's already been headlining shows at Palms in Vegas.

Goss is using social media to help build his career in the United States. He uses Twitter specifically to reach out to fans. He says he likes the immediacy of it. He likes that you can say something and get 100 responses back in 15 minutes. He likes that he can connect with his fans and get so many different perspectives. He'll ask people about a song or a video, and what they would change about it. He clearly aims to be a crowd pleaser - the perfect type for Vegas.

He has even called upon fans to pick what song they wanted to see released as a single.

"People actually have a voice now," he says. "Propaganda is not as relevant as it was when all you had was propaganda and what you read, you had to believe almost. Now the individual and the common man can have a voice."

Goss believes there are times when "heavy" messages are appropriate with a tool like Twitter, but thinks it is also a way to escape and have some enjoyment. Either way, he likes that there is no middle man, and notes the importance of accountability. I guess Kansas City Chiefs running back Larry Johnson did not attend Matt's session at BlogWorld.

Time will tell if Matt's efforts in social media will transfer his stardom to the States, but either way, you can tell he's enjoying trying. What do you think of his approach to Twitter? Share your thoughts.

Related Articles:

> Jermaine Dupri, Anthony Edwards on New Media for Celebs

> Twitter is for Old People?

> How Big Brands Use Social Media

6 Ways Twitter Lists Are Changing the Game

Chris Crum — Fri, 06 Nov 2009 10:25:42 +0000

We knew Twitter lists were going to be big for Twitter. We knew they were going to greatly increase the usefulness of the service, and for many, even the enjoyment. What we didn't know, however, was that right out of the box, we would see so many different uses for them, providing a window to the potential that they really do hold not only for Twitter itself, but for any business or individual who uses it. Let's look at a few of those ways that Twitter lists are being used.

Tell us how you are using Twitter lists.
1. Organization and Noise Reduction

When Twitter first made the announcement that the Lists feature was coming, my first thoughts were about how great that would be to organize the Twitter stream. It has worked out as such. It's a great way to separate the people you follow into groups.

For example, if I want to keep marketers, news organizations, sports stars, musicians, and my actual real-life friends all separate from one another, I can do that. It's a great way to reduce the "noise" that has commonly been associated with Twitter. You can look at a custom-made list and simply get tweets related to a certain category. It's very much like organizing a feed reader into different folders.

2. Changing the News

Mashable's Pete Cashmore wrote a pretty interesting piece for CNN about how Twitter Lists are already transforming online journalism. Journalists are using friends to filter massive amounts of data through lists. Again, it's about noise reduction.

Vadim Lavrusik also discusses ways news organizations are using Twitter lists. He looks at how different publishers are creating staff directories, recommending "tweeps" and specific information, using lists for curated real-time steams, and to follow events.

3. Directories

Mike Butcher points out that Simplezesty is creating lists of Twitter users in entire countries. This is a concept that could be taken by anybody to run wild with, particularly with regards to niches. Lists are essentially an organization tool, so anything can be broken down into categories.

Let's say you are a restaurant critic. You could create separate lists for the best pizza places, the best burger joints, the best bars, the best Mexican restaurants, etc. This could be applied to virtually any industry.

Shameless plug: Of course our own Twellow.com has served a similar purpose and more for quite some time, and it's already pretty well-established, so you if you're looking for people to follow by industry, I suggest checking that out.

4. A New Way of Interaction

Look at what the NHL had done. Jennifer Van Grove points to a Tweet from the National Hockey league, which called upon fans to tweet @NHL their favorite team with a specific hashtag. The purpose was to create lists fans by team.

I can see a lot of potential for this type of thing too. I could see such a thing being turned into a game, or being used by businesses for promotions, contests, etc.

5. Popularity Contests and Paid List Spots?

I would have to imagine that people are going to covet spots on certain lists. It's potentially going to be a great way to get new followers, so people are going to want to appear on the lists of influential Twitterers.

Could this lead to paying for spots on Twitter lists? I'd actually be shocked if this isn't already going on to be honest. It's not much different than the old-fashioned paying for a link. Only in this case, Google isn't there to keep you out of search results, because here you're trying to be found on Twitter, not Google.

That actually raises some more questions, however, as Google (and Bing) has recently made a deal with Twitter, which will see Tweets make their way to the search engine. We don't know yet exactly how this will go, and whether or not lists will ever factor into the Google part of things. Could being on more lists be taken as a sign of authority? I'm only speculating.

6. Exploitation and Spam

Inevitably, Twitter Lists will also be exploited and used for spam purposes. It's on the Internet and it's a chance to gain exposure. It pretty much stands to reason than spam will follow. Why would this be any different than any other tool? Valleywag thinks Ellen DeGeneres is already engaging in such tactics. That's an interesting read.

Are Twitter lists going to change how we get our news? How we find information? How we market our businesses? What do you think? Share your thoughts.

Related Articles:

> By Tweeting, You Could Appear All Over the Web

> Twitter Expands the "Lists" Feature

> Microsoft and Google Score Deals with Twitter

How Does Bing Rank Tweets?

Chris Crum — Fri, 06 Nov 2009 07:40:29 +0000

As previously reported, Microsoft has made deals with both Facebook and Twitter, which will see Bing feature updates from both networks in real-time search efforts. To me, this says that social media just became an even bigger part of search engine marketing, particularly with Google also on board with Twitter and rumored to be talking to Facebook.

Bing has already made a beta version of its Twitter search available to users at bing.com/twitter. The most interesting aspect of Bing's Twitter search is that it offers something plain old Twitter Search (formerly Summize) doesn't. That is a relevancy factor (or at least an attempted relevancy factor).

Twitter Search only shows you results displayed chronologically, which has really always seemed to be the essence of real-time search to me anyway. But Bing has a "Best Match" option, which attempts to give certain tweets more weight than others.

How do you put relevancy on "real-time" results though? "Real-time" is based on time (obviously). The phrase even has the word "time" in it. A search for "WebProNews" on Bing's Twitter Search gives me different results for "most recent" and for "best match". I can't see that the "best match" results are any better than the "most recent" results, however.

The answer is: Bing weighs tweets by follower counts. "If someone has a lot of followers, his/her Tweet may get ranked higher," says Bing. "If a tweet is exactly the same as other Tweets, it will get ranked lower."

Sidenote: A commenter on this article made a point worth mentioning. What if a new Twitter user tweets about something highly relevant or important, but has not gotten many followers yet? That's something to think about.

This is of course the earliest stage for any kind of algorithm Bing may have in place for its Twitter search feature. The feature is still in beta after all. It will be interesting to see if Microsoft makes more details available for how it ranks tweets moving forward. This could be a whole new nut to crack for SEOs. Consider that Bing results will be taking over for Yahoo if the Microsoft-Yahoo deal goes through (plus there is still Google's Twitter results to worry about).

I'll go out on a limb here either way, and suggest that providing good content will be the way to go moving forward. That will bring in followers, and probably do better for your relevancy rankings in the future. That said, defining good content may be considered a little harder at 140 characters or less.

Related Articles:

> Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

> Social Media Will Not Replace Search

> Microsoft and Google Score Deals with Twitter

> Don't Lose Yahoo Traffic By Not Optimizing for Bing

Is ranking in search engines for Twitter results going to be a priority for you? Discuss here.

New Hitwise Report Exposes Twitter Trouble

Doug Caverly — Fri, 06 Nov 2009 03:15:49 +0000

Sorry, Twitter fans (and animal lovers), but you'd better brace yourselves for another round of (hopefully Photoshopped) pics featuring birds in cats' mouths and squashed against glass doors. New stats from Hitwise make it look like Twitter isn't doing so well.

First of all, it seems that there's almost no chance of Twitter catching up with Facebook. Bill Tancer found that, on October 24th, Facebook's market share of U.S. visits was about 6.10 percent. Twitter's, meanwhile, was 0.14 percent. That puts Facebook ahead by a factor of about 43.5, and it's increasing that lead every month.

Then, in a move that might silence anyone who's hoping that Twitter's just biding its time, building up speed, Tancer provided a zoomed-in view of the site's performance. And since early July, at least, the news hasn't been good.

Tancer also wrote, "At iMedia Breakthrough, Jeff Rosenblum from Questus referenced a Harvard Business School Study finding that the median number of tweets per twitter user over the life of their twitter account is 1!"

Still, any pictures that just portray a bunch of half-eaten bird feathers must be considered overkill, at least according to Twitter's CEO, Evan Williams. He recently told Adam Lashinsky, "It's grown a little bit slower lately, but we have some things in the works that we think will change that."

Related Articles:

> Twitter Has Big Plans For $100 Million In Funding

> Social Networks Blamed For $2.25B In Lost Productivity

> Online Retailers To Focus On Facebook And Twitter During Holidays

CNN.com Launches News Trivia Quiz

Mike Sachoff — Thu, 05 Nov 2009 19:56:51 +0000

CNN.com said Thursday it is introducing a new interactive online news trivia quiz called the CNN Challenge.

CNN Challenge will focus on both historical news events and the top stories of the week. New quizzes about historical events will be available every Tuesday and Wednesday, and a new current news quiz will be available every Thursday.

The CNN Challenge features three rounds of five question, focused on the who, what, when, where and why of certain news events. In the final stage of the quiz dubbed the "Lighting Round" users will have 90 seconds to answer five questions. Users receive points based on their response time and value of the question, which varies by the stage of the quiz.

After taking the quiz, users can check the "Newsbin" for answers to and additional context on each of the questions, as well as links to more information related to the questions.

There is also a social aspect allowing users to share the quiz on Facebook, Twitter and Mixx. Users can also see where they rank on a "Leaderboard" for the quiz or challenge other members of the community.

CNN has signed on in-car communications system, Ford Sync to sponsor the quiz. Fifteen-second Sync video ads will run between some rounds starting later this month.

"The CNN Challenge offers CNN.com's users the ability to expand their knowledge of the news and current events in a fun and engaging way," said KC Estenson, senior vice president and general manager of CNN.com.

"At its core, the CNN Challenge is another example of how we are leveraging interactivity and the social nature of the web to create a unique online experience."

Related Articles:

> CNN Launche App For The iPhone

> CBS Trying Hand At Citizen Journalism

>NBC Launches Video Trivia Game On Facebook

Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

Chris Crum — Thu, 05 Nov 2009 14:17:52 +0000

Disclaimer: This article was originally written before Google made its announcement, and has been updated to reflect that.

Google and Microsoft have both inked deals with Twitter and Microsoft has also inked one with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be adding tweets to search results.

Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."

Google's Announcement:

There is a good chance that Google will be making a similar deal with Facebook, but even if they don't, their deal with Twitter and Bing's deals with both make it all the more important for marketers to be found in real-time searches and Facebook/Twitter in general.

Do you spend anytime trying to be found in real-time searches? Discuss here.

A while back WebProNews compiled a list of five tips for getting found in real-time searches, which basically boils down to staying in the conversation for relevant topics that people are searching for. The tips were:

1. Use keywords
2. Talk about timely events
3. Have a lot of followers
4. Promote conversation
5. Include calls to engagement

I elaborated on each of these in the previous article. Social media is viral by nature, and real-time search is nothing more than putting things in chronological order. You have to keep people talking to stay relevant "right now."

That said, we don't know all the details about how Google and Bing will be integrating its Twitter and Facebook results into the rest of their results yet. Bing has made available a beta tool for people to mess around with for searching tweets with the search engine. "You can now search for what people are saying all over the web about breaking news topics, your favorite celebrity, hometown sports team, and anything else you use Twitter to stay on top of today," says Paul Yiu of Bing's Social Search team.

A spokesperson for Microsoft tells WebProNews, more specifically, the new Twitter developments in Bing include:

A real-time index of the Tweets that match your search queries in results. This feature makes it easier to follow what’s going on by reducing the amount of duplicates, spam, and adult content.

Giving you the option to rank tweets either by most recent or by “best match,” where we consider a Tweeter’s popularity, interestingness of the tweet, and other indicators of quality and trustworthiness.

Providing the top links shared on Twitter around your specific search query by showcasing a few of the most relevant tweets. Additionally, Bing automatically expands those small URLs (like bit.ly) to enable you to understand what people are tweeting about. Instead of showing standard search result captions, we select 2 top tweets to give users a glimpse of the sentiment around the shared link.

Bing already displays some Tweets for certain people results at the very top of the regular web search results page. That's a good place to appear. Here is a little info about how they rank tweets in their Twitter search.

Google announced a new Google labs project that injects social media into its own search results. This was also announced at the Web 2.0 Summit. Ben Parr with Mashable has the details from Mayer:

    - The bottom of search results will soon have social networking information from your friends, like their Flickr (Flickr) photos or their status updates. It’s a blended search integration, similar to seeing news or image results.

    - These are pulled from social networks connected to your Google Profile. The more that are connected, the more social information that will appear in search results.

    - They have also improved searching for images using social networks. Images become more relevant using social networking data.

    - It will launch in Google Labs in the next few weeks.

The deals with Microsoft and Google make social media marketing all the more important to marketing in general, and specifically search engine marketing. Where social media has generally fit into the SEO equation thus far, has been the promotion of content, which inspires links and conversation, which can in turn help search engine rankings.

Now, if status updates and tweets become directly integrated into search results in Universal Search-type fashion, it will be not only be about promotion and outside links, it will be about direct exposure right in the results, not unlike the importance of online video right now (as you're probably aware, videos are often displayed prominently on the first page of Google results).

Now, forgetting about Google for a moment, pretend that the deals with Microsoft are the only ones that happened. You may also recall that Microsoft has a certain deal in the works with Yahoo. This (if everything goes according to plan) will see Bing results taking over Yahoo's own. Yahoo may still be controlling the front-end of its search, but Bing will be controlling the back-end. Ranking for Bing will mean ranking for Yahoo.

So with Yahoo, Twitter, and Facebook deals all in place for Bing, getting found in real-time searches may not only mean getting found in Twitter searches, Facebook searches, and such. It may also mean getting found in Bing searches and in Yahoo searches. That's pretty much the meat of the non-Google U.S. search market.

Now let's bring Google back into the equation. It has a deal with Twitter and may very well have one with Facebook before long. Kara Swisher who broke the news about Microsoft's deals says Google's been talking with both social networks. Still think real-time search and social media are not worth your time?

Do you think deals with Bing and Google will have a big impact on traffic from Twitter and Facebook? Share your thoughts.

Social Media Not a Priority for Many Small Businesses

Chris Crum — Wed, 04 Nov 2009 19:10:44 +0000

Citibank has released the results of a survey about small business social media use. According to Citibank, few small business owners and managers are increasingly using social networking sites.

Over 500 small business executives across the United States were surveyed, and 76% of them haven't found sites like Facebook, Twitter, and LinkedIn to be helpful in generating business leads or expanding their business during the last year. 86% said they hadn't used social networks to get business advice or information either.

"Our survey suggests that small business owners are still feeling their way into social media, particularly when it comes to using these tools to grow their businesses," said Maria Veltre, Executive Vice President of Citi's Small Business Segment. "While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them."

According to the survey, small businesses are relying much more on search engines than they are social media, or even small business-focused sites and WSJ.com.

42% of small business owners and managers say they've made greater use of their company's website to generate business leads and sales in the last year. Among companies with 20-99 employees, 57% say they've made greater use of their sites. 28% are using email marketing and 25% are using online advertising for generating leads and sales.

Social Media Playing Role In U.S. Policy Making

Mike Sachoff — Wed, 04 Nov 2009 16:21:27 +0000

Senior staff in the U.S. Congress and European Parliaments regularly access digital outlets and social media to research, influence and set policy, according to a new study by StrategyOne.

Nearly every staffer (96%) uses online resources for public policy research, more than half (54%) reported learning of policy issues for the first time online and (19%) actually changed policy positions based on information and opinions they found online.

Sixty percent said they access social media for personal reasons, but in addition, nearly one-third use it for communicating with professional colleagues (28%), one in five (21%) to reach out to constituents, and one in ten (9%) to research policy issues.

In addition, blogs are an important resource for staffers with two in five (39%) using blogs and social media sites in the past 30 days to monitor news about issues and the same percentage (39%) to monitor constituent opinion about an issue.

"When it comes to policy development and public affairs, we're seeing a digital about-face as staffers and elected officials move from face time to Facebook and other social media to research and communicate on critical issues," said Jere Sullivan, Vice Chairman of Global Public Affairs, Edelman.

"Traditional communications and advocacy channels remain important and effective in all countries, but the growing influence of online cannot be overlooked and needs to be included in the mix of tools for communicating about and forming consensus on important policy issues."

The survey identified the growing importance of digital tools for both communication with constituents and for constituents reaching their members. They noted websites have become universal in terms of their usage and effectiveness in reaching constituents (82% feel they are effective) while other outlets have shown positive impact, including online videos (52%), blogging (46%) and micro blogging such as Twitter (22%).

"Currently, staffers are showing a willingness to embrace these digital resources on a professional level which will allow them to build on their effectiveness in communicating on policy issues," said Mike Krempasky, Executive Vice President, Digital Public Affairs.

"We were also encouraged by the fact that our survey sample was of senior, tenured staffers who dispelled the myth that digital is only used by younger entry level staff."

Related Articles:

> Social Networks Don't Waste Time, People Do.

> Facebook Receives 1/4 Of US Page Views?

>Google Wave Simplified: How It Basically Works

Amazon Shows Interest In Twitter Referrals

Doug Caverly — Wed, 04 Nov 2009 14:40:40 +0000

A company with a market cap of $51 billion has lent some weight to the idea that it's possible to make money off Twitter. Early this morning, Amazon launched a "Share on Twitter" feature designed to bring in buyers and reward the specific people responsible for doing so.

The Share on Twitter feature comes as part of the Amazon.com Associates Program and is visible on an omnipresent control panel. Associates are supposed to just visit a product page and then click a button in order to post a pre-generated message (which can be personalized) and shortened link to their Twitter accounts.

Next, as Amazon explained in a post on the Official Amazon Associates Blog, "When Twitter users click on the link in your post and make a qualifying sale, you'll earn referral fees. That's it."

People are almost guaranteed to use the feature since it's so simple. What'll be interesting to see is how that plays out. In some instances, individuals are sure to overuse it, driving away their followers. Elsewhere, folks might hit a sweet spot, piquing their followers' interest and selling more than a few books (or CDs, or DVDs, or whatever).

We're not likely to receive any official stats on the matter, but we'll at least keep an eye out for them and any anecdotal accounts of how the Share on Twitter feature fares.

Related Articles:

> Amazon Introduces PayPhrase

> By Tweeting, You Could Appear All Over The Web

> New Twitterers Down, Tweets Up In October

Twitter Expands Into More Than Just 2 Languages

Chris Crum — Wed, 04 Nov 2009 13:18:24 +0000

Update: Twitter is now supporting the Spanish language.

Original Article: Twitter announced that it intends to roll out the service in the French, Italian, German, and Spanish languages. Currently it's only available in English and Japanese.

Expanding into more languages should have a profound impact on Twitter's growth in new users. The company doesn't plan to stop there either though. Co-founder Biz Stone says that's just a starting point.

Twitter is taking a cue from Facebook and calling upon users to help with translations. The company has launched a tool for people with experience in different languages to suggest translations for the Twitter site itself. "Then, we'll follow up technically," says Stone.

"We are inviting a small group of people to become volunteer translators at first," he explains. "As more folks volunteer, the translation suggestions should accumulate faster and we'll have enough material to respond by making Twitter available not only in English and Japanese but also French, Italian, German, and Spanish. We will distribute the translations to Twitter platform developers making it easier for them to offer multiple language support as well."

Our latest numbers have shown that new user registrations have declined slightly for Twitter. The more languages that Twitter supports, obviously the more useful more people will find it. It has a long way to go to get Facebook-like numbers, but this would be a huge step in the right direction (along with the forthcoming "lists" feature) to step up the game.

Related Articles:

> New Google Labs: Related Links and Script Converter

> Google Search By Voice Learns Chinese (In Limited Fashion)

> Google Releases Website Translator Gadget

FTC Guidelines Raise Big Blogging Questions

Chris Crum — Wed, 04 Nov 2009 10:25:04 +0000

Update 2: Now Cleland says, "If people think that the FTC is going to issue them a citation for $11,000 because they failed to disclose that they got a free box of Pampers, that's not true. That's not going to happen today, not ever." (via)

Update: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:

“That $11,000 fine is not true. Worst-case scenario, someone receives a warning, refuses to comply, followed by a serious product defect; we would institute a proceeding with a cease-and-desist order and mandate compliance with the law. To the extent that I have seen and heard, people are not objecting to the disclosure requirements but to the fear of penalty if they inadvertently make a mistake. That’s the thing I don’t think people need to be concerned about. There’s no monetary penalty, in terms of the first violation, even in the worst case. Our approach is going to be educational, particularly with bloggers. We’re focusing on the advertisers: What kind of education are you providing them, are you monitoring the bloggers and whether what they’re saying is true?” [empahsis added]

Cleland addresses more of the concerns here.

Original Article: The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on "bloggers" and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. The word is that bloggers can be fined up to $11,000 per post for not disclosing.

Have you ever mentioned a free product you received online and not disclosed it? Comment here.

The reasoning behind the guidelines seems noble enough - provide transparency and keep consumers safe from hokey information. However, the concept of the government dictating how this happens does not sit well with a lot of people. The revisions (which can be found in this 81 page document [pdf], should you care to peruse them [they start around page 55]) have ruffled quite a few feathers and the conversation has become one about free speech.

Well-known author/editor/publisher Jeff Jarvis makes a really good point. He says the FTC assumes that the Internet is a medium. "It’s not. It’s a place where people talk. Most people who blog, as Pew found in a survey a few years ago, don’t think they are doing anything remotely connected to journalism. I imagine that virtually no one on Facebook thinks they’re making media. They’re connecting. They’re talking," he says. "So for the FTC to go after bloggers and social media – as they explicitly do – is the same as sending a government goon into Denny’s to listen to the conversations in the corner booth and demand that you disclose that your Uncle Vinnie owns the pizzeria whose product you just endorsed."

It's not hard to find echoes of Jarvis's sentiment all over the web. Although, I don't believe I've seen it as eloquently put as with the Denny's analogy. Still, not everyone sees the FTC regulations as a bad thing. In fact, Google's Matt Cutts stepped into the conversation with Jeff Jarvis, expressing a bit more enthusiasm for the guidelines.

"As a Google engineer who has seen the damage done by fake blogs, sock puppets, and endless scams on the internet, I’m happy to take the opposite position: I think the FTC guidelines will make the web more useful and more trustworthy for consumers," he says. "Consumers don’t want to be shilled and they don’t want payola; they want a web that they can trust. The FTC guidelines just say that material connections should be disclosed. From having dealt with these issues over several years, I believe that will be a good thing for the web."

Commenters essentially tell Matt the whole thing would smell a lot better if he were the one regulating it. The reasoning for this is that Matt is involved with the industry. He is not a government worker that has been one his whole life. He's been in the field. He knows the score. The argument coming from most of the opposition is not about the fundamental principle of making content more trustworthy for consumers. At the root of it, it appears that people are much more concerned about a government body of regulators who aren't necessarily involved with online content production telling them how it is, when there are many, many questions about what falls under the criteria.

A number of these questions are nicely placed in an "open letter to the FTC" from Ron Hogan at MediaBistro's GalleyCat. Here are a few of them:

- If an unpaid blogger at the Huffington Post "endorses" a consumer product without meeting the FTC guidelines for disclosure of "material connections" to the makers of that consumer product, who's liable: the blogger or the Huffington Post?

- If a blogger prints out a series of blog posts and distributes those printed copies, is he now the publisher of a newspaper or magazine? If so, the Village Voice is distributed for free, so can a blogger/publisher distribute his newspaper or magazine for free, too?

- What if a blogger confines herself to stating demonstrably proven facts about a book, its author, its contents, and the matter of its publication? Does the FTC consider that an endorsement? What if she confines herself to stating such facts and includes links to an ecommerce site? Has her writing somehow been transformed from a statement of fact to an endorsement?

There are plenty more where that came from. The list goes on. You can probably think of a few yourself. It may be hard for the guidelines to be enforced. The FTC does acknowledge that its guidelines aren't exactly the law themselves. The FTC says:

The Guides are administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.

It should also be noted that the rules presumably apply to publications beyond bloggers and social media users, but for some reason it appears that "bloggers" are the ones with whom the FTC had on its collective mind when drafting these guidelines. You have to wonder if they are able to come up with a definition for "blogging" (others have had trouble in the past. Even those directly involved in the online content industry). The rules are scheduled to take effect on December 1st.

What questions do you have about the FTC's guidelines? Share them here.

By Tweeting, You Could Appear All Over the Web

Chris Crum — Tue, 03 Nov 2009 15:26:27 +0000

Twitter has introduced a new widget for the Lists feature. If you are unfamiliar with Twitter's widgets, there is one that lets you display your most recent Twitter updates on a web page, one that lets you display search results in real time, and one that lets you show off your favorite tweets.

The Lists Widget is fully customizable. You start off by selecting the username of the account you want to pull lists from, then choose the list name, title it, and give it a caption.

Then you can set your preferences for things like polling for new results, including a scrollbar, if you want it to run on a timed interval or load all tweets, how many tweets you want it to show, and whether or not you want it to show avatars, timestamps, and hashtags.

Then you can customize the colors of the shell background, the shell text, the tweet background, the tweet text, and the links. You can also adjust the dimensions of the widget or simply set it to auto width.

Once you are done personalizing the widget, you just grab the code and stick it on your site or blog. Now you're sharing the lists you think are great with the rest of the world.

The Lists feature in general has been popular among Twitter users. It brings a sense of organization to the service that was simply lacking in the past. You can pretty much set up your Twitter feed as you would an RSS feed reader. It also works as a great discovery tool. You can look at the lists that have been created by people you arleady follow and find other great people to follow (if the lists are public).

The lists feature should be taken as a reason to post quality tweets. The better your tweets, the more likely you are to gain more followers. Now these followers can add you to lists and increase your follower count even more. If you appear on these lists and bloggers and other site owners post those lists via the widget, you are potentially looking at a great deal of added exposure, and maybe even traffic.

Related Articles:

> Twitter Expands the "Lists" Feature

> How Does Bing Rank Tweets?

> Driving Traffic with Twitter

New Twitterers Down, Tweets Up in October

Chris Crum — Mon, 02 Nov 2009 19:07:50 +0000

Last month we looked at Twitter's numbers for user registrations and total tweets for the month of September. We saw a small decline in new user registrations, but tweeting appeared to be on the rise again following the previous month in which tweeting declined.

The numbers for October follow a similar trend. The information was supplied by Matthew Daines, the lead developer of the Twitter app, Twellow.

"Monthly registrations continue a downward trend, while monthly tweets sent has set another record at 809 million," says Daines. "The rate of increase in the number of tweets sent has slowed somewhat from September, but not at a pace to match the lower registrations, so I think people who actually use Twitter are using it more."

"What they use it for though is the question," he adds.

October was quite a big month for Twitter. It made deals with both Google and Microsoft, surpassed the milestone of 5 billion tweets, rolled out the Lists feature on a wide scale, acquired a bigger office space, it expanded into more languages, it partnered with its first charity, and it may have even helped save some babies.

Twitter did lose Miley Cyrus, however, so that could explain the decline in new user registrations. I'm half joking, but I can't help but wonder if it did play a significant role.

Related Articles:

> Miley Cyrus Says Good-Bye To Twitter

> Twitter to Expand Into More Than Just 2 Languages

> New Twitter Numbers Show Tweeting Increase

Email Marketing Driving Purchases

Mike Sachoff — Mon, 02 Nov 2009 17:17:55 +0000

Consumers in the U.S. prefer email marketing to direct mail, social media and telemarketing, according to a new survey by smartFOCUS.

When asked to rank their preferred ways of receiving marketing messages, the majority of respondents (62%) said email was their preferred channel of communication, followed by direct mail (23%), and social media (13%). The least popular way to be contacted was telemarketing, with 80 percent putting it at the bottom of their lists.

The survey also found that email communications frequently lead to purchases, with three-quarters (75%) of respondents reporting that they had bought products or services as a direct result of receiving an email.

The most common items purchased as a result of direct email marketing were clothing (82%), followed by purchases from restaurants and coffee shops by almost half (49%) of respondents. Other popular items bought include grocery items (40%) and personal electronics (38%).

When it comes to social media, 40 percent of respondents said they receive communication from vendors on the social networking sites they use, such as Facebook and Twitter. Nearly one in five people (17%) have opted in or requested that companies actively contact them via social media sites.

"This survey reflects what we are seeing in the marketplace: e-mail is popular. It's non-intrusive, can be highly tailored and is a compelling and actionable marketing communication," said Curt Bloom, President of smartFOCUS International.
>
"Although some of the indications of the uptake and interest in social media may seem low, this is a new communication channel that businesses are tackling. In our survey, quite predictably, the age ranges that said they preferred contact via social media platforms were the 18 to 25 year-olds. With platforms such as Facebook reaching 300 million active users, we continue to see that businesses and retailers who ignore the potential of social media do so at their own peril."

Related Articles:

>10 Reasons Social Media isn't Replacing Email

>Making Money With Social Media Marketing

> Social Media Will Not Replace Search

10 Reasons Social Media isn't Replacing Email

Chris Crum — Mon, 02 Nov 2009 16:54:53 +0000

Update: VerticalResponse CEO Janine Popick has written a separate piece adding 10 more reasons.

Original Article: The Wall Street Journal just ran a piece about the evolution of communication technology, chronicling the rise and alleged fall of email to social media. "Email no longer rules," the title reads.

Do you agree that email no longer rules? Tell us why or why not.

"We all still use email, of course," says Jessica E. Vascellaro, the author of the piece. "But email was better suited to the way we used to use the Internet—logging off and on, checking our messages in bursts. Now, we are always connected, whether we are sitting at a desk or on a mobile phone. The always-on connection, in turn, has created a host of new ways to communicate that are much faster than email, and more fun."

Correct me if I'm wrong, but don't all social networks also require logging on to use? Sure, you can set them up to remember your info so you don't have to log-in every time, but the same could be said for most email services. That's beside the point though.

It's fun to look at how communication has evolved, and it's easy to declare the old medium dead (although to be fair, Vascellaro didn't exactly go that far). It's just not the case.

WebProNews recently ran an article about how social media will not replace search, despite plenty of mutterings to the contrary. I will go ahead and declare the same thing about email. Social media will not replace email. Just as it did with search, it may replace it in some (even many) instances, but there is room for both forms of communication. In fact, they do a pretty good job of complimenting each other (for better or for worse).

Reasons Email Isn't Going Away Anytime Soon

1. People still send hand-written letters via snail mail, even though they could instead make a phone call, send an email, text message, or status update.

2. Nearly all sites on the web that require registration require an email address. Some are starting to integrate social media into this process (through things like Facebook Connect), but that is still a very small fraction, and they typically still allow for email information as well.

3. Email notifies you of updates from all social networks you are a part of (provided your settings are set up that way).

4. We haven't seen any evidence yet that Google Wave really is the next big thing and will catch on on a large scale.

5. Email is universal, and social networks are not. Nearly everybody on the web (while there are no doubt some exceptions) has an email address. Many places of employment give employees email addresses when they begin working there. Meanwhile, a great deal of them are banning workers from even accessing social networks.

6. There are plenty of people who have no interest in joining social networks. Frequent news stories about security, privacy, and reputation issues do not help convince them.

7. Email is still improving. It hasn't screeched to a halt with the rise of social media. There is still innovation going on, and integration with social media. Look at how Google is constantly adding new features to Gmail. Look at the new Yahoo Mail.

8. Even social networks themselves recognize the importance of email. Never mind that they update users about community-driven happenings via email. MySpace (still one of the biggest social networks) even launched its own email service recently.

9. More social media use means more email use. Look at these recent findings from Nielsen. The people consuming the largest amount of social media are also the people consuming the largest amount of email.

10. As far as marketing is concerned, email is doing pretty well, as many companies continue to struggle to find the right social media strategy to suit their needs.

Email Marketing

Let's expand on that last one a bit. There have been a significant number of studies released in recent memory, indicating that email marketing is doing quite well. Epsilon shared some findings about how email marketing is driving offline purchases. The same firm also found that email open rates increased for the fourth quarter in a row (up 18% YoY according to the most recent study). Forrester Consulting and ExactTarget found that email marketing is the most popular channel for consumers. Earlier this year, Forrester Research reported that email marketing in the U.S. alone was expected to reach $2 billion by 2014.

Is the email landscape changing? Yes, without a doubt. Social media has become a very large part of the online lives for many Internet users. Earlier this year, social sites were even said to have surpassed email in usage. That said, Facebook has come significantly close to matching Google in terms of unique visitors, but that doesn't make Google any less important does it? The two can co-exist, and so can email and social media. They are co-existing.

Email marketers are facing new challenges with an increasingly social and mobile web. For tips on embracing this, check out our coverage of a related session from the recent Shop.org summit.

Related Articles:

> People 18-24 Would Rather Give Up Social Networks Than Email

> Social Networks Blamed For $2.25B In Lost Productivity

> Some Brands Have Good Ideas For Social Media. Do You?

> Making Money With Social Media Marketing

> Report: Online Video the Top Priority in Marketing

Do you think social networks will replace email? Share your thoughts here.

Twitter Expands the "Lists" Feature

Chris Crum — Fri, 30 Oct 2009 12:09:29 +0000

Update 2: It appears that Twitter is widely rolling out the "Lists" feature now.

Update: On the Twitter Status Blog, the company announced that it has expanded the availability of the "Lists" feature to 5% of its users. The company also says it will work its way up to a full rollout in the coming weeks.

Original Article: Twitter is testing a new feature, called Lists, with a small subset of users. The feature is designed to allow people to curate lists of Twitter accounts. In other words, you will be able to group together certain accounts you follow, making Twitter much more useful.

"For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense," says Nick Kallen, who is the project lead on the feature.

Twitter says lists are public by default, but they can be made private. The lists you've created are linked from your profile. That means you can find interesting lists that others have created. This should prove to be a good way to find new people of interest. You can subscribe to other people's lists and others can subscribe to yours.

"We started working on this feature because of the frequent requests we received from people who were looking for a better way to organize information on Twitter," says Kallen.

Twitter will make the feature available not only on Twitter.com, but will include a lists API. The company says more information about this will come out in a few days. It should be noted that some third-party apps already have the capability of grouping Twitter accounts. The public user-subscription feature is an interesting twist though.

The feature should go a long way for reducing the "noise" that is commonly associated with Twitter use. When you can break tweets down into separate categories, Twitter is much easier to enjoy.

There has been no date given for when the feature will launch for all accounts. Twitter just says it will be available once they've finished testing.

NFL Player's Tweet Is Going To Cost Him $600,000

Andy Beal — Thu, 29 Oct 2009 17:12:09 +0000

You’re already careful about what you say on Twitter, right?

I mean, you read my advice on reputation management, so you know not to go around tweeting defamatory tweets in the name of "fun."

Right?

Good, then I never have to worry about you getting in as much trouble as Larry Johnson of the Kansas City Chiefs. What did he do? Er, only threw out some gay slurs on Twitter–costing him a one-game suspension and about $600,000 in lost earnings!

Agent Peter Schaffer said the game check and other lost revenue would amount to about a penalty of about $600,000 for the former two-time Pro Bowl player…Coach Todd Haley and first-year general manager Scott Pioli have repeatedly said they are trying to build a new culture and a new attitude for a struggling franchise, which has sunk to the bottom of the NFL and that disloyalty will not be tolerated.

Mashable has the offending tweets–in case you’re interested.

I’ve seen much worse thrown around on Twitter, but this should be (yet another) warning that just because there are few rules in social media, you shouldn’t be reckless with your words.

The next time you go to tweet something ugly, ask yourself if your boss would be mad if he saw your comments? Would your mom be disappointed in you? If the answer is yes, think twice about posting.

Your penalty may not be $600,000, but you could get fired–or worse, a stern talking-to from your mom!

Comments

Pandora Tunes In To Facebook, Twitter

Doug Caverly — Wed, 28 Oct 2009 20:25:09 +0000

An extremely popular Internet radio service has finally acknowledged two of the top social media sites. Thanks to a new feature, Pandora users can now easily spread the word (or note, as it were) about good music to their Facebook friends and Twitter contacts.

A post on Pandora's official blog explained, "[W]e've added a sharing toolbar above the player so you're always just a click away from sharing a song or a station with your friends on Facebook and Twitter. The first time you share on one of these networks, you'll have to go through a series of pages that will connect your Pandora account with your Twitter or Facebook account. After that, it's a just a simple click to share."

As for what'll happen next, the paragraph then continued, "When you post songs to Facebook your friends will be able to listen to samples right in their news feed. On Twitter we'll post a shortened link to a page featuring just the song or station you shared."

This feature is likely to get a lot of use, given the overlap in the Pandora-Facebook-Twitter user base. It's almost sure to result in people spending more time on all three sites, too.

What's interesting to think about (even as the Pandora blog post mentioned MySpace widgets) is if the sharing toolbar's existence might affect the Facebook-MySpace content-sharing negotiations that are supposed to be taking place.

Related Articles:

> Facebook, MySpace May Share Content

> Twitter Adds New Exec Talent

> MySpace Introduces New Music Features