This week, we conducted an informal Case Study to see how Twitter (specifically a Tweet Contest) might drive traffic to two different Virtual Book Tour squeeze pages in a 24-hour period. The results were amazing:

>> 365 clicks on Virtual Book Tour squeeze pages in a 48-hour period for …

• Maritza Para … Click & Grow Rich Online
• Noah St. John … The Secret Code of Success

What is a Tweet Contest?

Well, there are many types. In most cases, there is a “give away” to the winner. I proposed the idea of a Twitter Contest to Maritza and Noah using this simple explanation. Both Maritza and Noah were excited to participate and agreed to give away an autographed copy of their respective books to the winners.

This is how we did it.  First, we posted contest instructions on a blog like this:

Instructions on Blog Post

Then, I went ahead and entered the contest myself.  I sat back and watched the incredible stream on Twitter responses! Truly inspiring!

And, the fun continues.  Maritza plans to give her winner more than an autographed book. She’s throwing in lots of bonus videos and cool gifts. Thank you!

Winner Tweet

In Noah’s case, his contest goes through February 26. So, you still have time to join in the fun and Tweet to win!

Questions or comments? Please “comment” below.

Best wishes,

Phil Johncock