Two Fresh Productions Blog

MMA Documentary Shoot - Behind the Scenes

noreply@blogger.com (Two Fresh Productions) — Wed, 23 May 2012 15:45:00 +0000

The story so far is a documentary which explores the journey of a future MMA champion. Khalid is a proud business man and an inspiration to many Moroccans around the world.

This is a short behind the scenes of the crew in action at his LDG gyms in Romford and Chadwell Heath.

The Making of LittleNLarge

noreply@blogger.com (Two Fresh Productions) — Fri, 10 Feb 2012 10:30:00 +0000

We are very proud of our latest animation, here is a little behind the scenes of turning 2D characters into 3D models.

Two Fresh Productions film Example...

noreply@blogger.com (Two Fresh Productions) — Mon, 05 Dec 2011 17:26:00 +0000

We recently filmed a DJ Funksy interview with chart topping success Example...Example gives us his opinions about the X Factor, Jedward, Kesha, Lady Gaga and lots more.

Who else would you like to see in front of the Two Fresh camera. Feel free to leave a comment below ;-)

Shooting in York

noreply@blogger.com (Two Fresh Productions) — Mon, 19 Sep 2011 14:55:00 +0000

Two Fresh Productions have been working with an innovative company who develop safety products for the railway industry. Our team went to York in order to capture some fantastic footage on the railway track. York is famous for its railway industry, being part of a project like this was exciting for all parties involved.

Creative director Cey and director of photography Edmund mount the camera onto a slider which adds a dynamic movement within shot.

It started to rain so we put our guerilla film making practices to work by taping an umbrella to the camera (worked a treat;-).

The videos for SiG Assure UK will be available to watch by the end of October. Stay tuned ;-)

How To Add a Video To Your Linkedin Profile Page

noreply@blogger.com (Two Fresh Productions) — Fri, 19 Aug 2011 16:00:00 +0000

We are launching a range of Two Fresh Tutorial videos in order to help people succeed in online video marketing.

Here are the steps on how to embed a video to your Linkedin profile page.

Make sure you are signed up to a google account.
Login into your Linkedin account.
Goto edit profile.
Goto the section where it says add application.
Choose Google Presentation.
On your profile page goto applications and click get started>create a new slide.
This will redirect you to google documents, click new slide.
Delete template text and the then goto insert>video>search on youtube pop out box>select chosen video.
Adjust aspect ration to fit slide.
Click the upside down triangle next to the share button>click publish.
Go back to Linkedin profile page>click on google presentation (get started)>select slide that has just been created in google docs.
Go to profile. You should now see a video on your profile page.

If you need any helps with these steps please tweet us @Two_fresh

Two Fresh takes part in 'Its a Knockout'

noreply@blogger.com (Two Fresh Productions) — Thu, 04 Aug 2011 15:21:00 +0000

Last month company director Cey took part in 'Its a Knockout' with his fellow BNI-Vision members to raise money for Chron's and Colitis UK. The overall performance of the team was not that impressive with the team only finishing in 11th place. However the 'BNI Assassins' did raise the most funds for the charity, with a total close to £2,000. A super fun day out and we look forward to giving it another go next year.

Two Fresh Productions have made TV History

noreply@blogger.com (Two Fresh Productions) — Tue, 26 Jul 2011 09:31:00 +0000

Our client Direct Traveller commissioned us in October 2010 to produced the first ever UK TV commercial advertising holidays to North Cyprus. This commercial was aired last week on ITV, ITV 3, Five USA, Sky Atlantic and Living TV.

The commercial is a short montage which will give British viewers a chance to discover the 'The Secret of the Mediterranean.' Early looks at Direct Travellers Google analytics have indicated that the commercial has more than doubled traffic to the companies website, this is a great example of how offline and online marketing can work extremely well together.

Ramadan Ozdemir, Managing Director of Direct Traveller said:

“We are really excited about the new advertising campaign. This is our first step into British television advertising, and we are very happy with the creative results."

Shooting in a foreign country is always a challenging but very rewarding experience and something we at Two Fresh have a lot of experience in. We really look forward to working with Direct Traveller in the future to produce even more exciting and groundbreaking commercials.

Chris Anderson: How web video powers global innovation

noreply@blogger.com (Two Fresh Productions) — Fri, 08 Jul 2011 15:29:00 +0000

Insider Tips for YouTube Video Marketing Success: Exclusive Interview Source: Exclusive YouTube's Insider Secrets for Successful YouTube Marketing

noreply@blogger.com (Two Fresh Productions) — Tue, 07 Jun 2011 20:14:00 +0000

Strong Brand Building through Strong Story Telling

Identify what you are as a brand. Nothing can really topple authenticity, especially on YouTube. If you are disingenuous even a little bit, people will see right through you.
Tell good stories. Go into your dashboard and look at your attention score. You want to make sure you see where the attention score is falling off for viewers.

Pay Attention to the Fundamentals

Make sure you’re tagging very consistently.
Dont just put 3 lines in your description. Make your description a story.
Make sure you’re using annotations. Annotate with other videos. Link your videos together

Dont just respond to a comment… Tell them why you’re thankful for that comment and link them into the next video.
When you respond or post a bulletin, end with a statement. Inquisitive messages get a lot higher traffic.
In terms of the actual content itself, engage with the viewers in the video. For example, ask your viewers a question to base your next video on. Ask your viewers questions within the video to encourage comments.

Source: Exclusive YouTube's Insider Secrets for Successful YouTube Marketing http://www.reelseo.com/youtubes-secrets-success-exclusive-interview-youtube/#ixzz1OchUAZiq
©2008-2011 ReelSEO Video Marketing

The Biggest Mobile Video Advertising Trends for 2011

noreply@blogger.com (Two Fresh Productions) — Tue, 26 Apr 2011 10:36:00 +0000

In 2011 we are going to see brands purchase mobile video advertising as part of cross platform buys, not as a one off purchase of solely mobile video. Budgets will come together from mobile and digital to leverage cross platform reach – which will include mobile, online, and TV in coordinated campaigns.

Additionally the incredible growth of consumers watching mobile video over wifi networks will continue. Networks will invest in these and we will see an increase in wifi ubiquity which will lead to more sophisticated and interactive mobile video advertising units being available.

Source: The Biggest Mobile Video Advertising Trends for 2011 http://www.reelseo.com/mobile-video-advertising-2011/#ixzz1KcmvVta3
©2008-2011 ReelSEO Video Marketing

Absorbtion Music Productions

noreply@blogger.com (Two Fresh Productions) — Wed, 23 Feb 2011 13:41:00 +0000

Latest videos has been created combining footage and motion graphics.

Absorbtion Music Productions composed a creative score over this stylish video.

This is what Absorbtion said about Two Fresh Productions.

"Last year I was introduced to Twofresh Productions by a professional friend who suggested that our two companies may be able to work together. This has proved to have been an invaluable introduction to Absorbtion Music Productions and it has been a pleasure and a privelage to work with Twofresh.

We have been incredibly impressed not only by Twofresh's outstanding film making ability, but also by the professionalism and conduct that they apply to their trade. So impressed was we with their ability that we asked them to produce us a promo video highlighting the key elements of our company. Twofresh Productions surpassed our expectations and delivered us an amazing visual experience that has captured entirely the modern, fresh image that we intended to portray and we are absolutely delighted with their product. We advise anyone to view their work, as the product speaks for itself!

As a result, I have no hesitation whatsoever in recommending Twofresh Productions to any company, no matter how big or small, as I truly believe that they will benefit from Twofresh's services."

Paul Tucker,

Senior Sound Engineer

The making of Elements at Home

noreply@blogger.com (Two Fresh Productions) — Thu, 27 Jan 2011 11:27:00 +0000

It was important to Phil Hyde the managing director of Elements at Home to have a video that represented the work that his company did.

The team filmed the guys at Elements at Home on a number of occasions in order to show the dramatic transformation on the houses they were working on.

A mixture of flash frames and before and after credits were used in order to juxtapose the images on screen.

UK Boxing Rising Star

noreply@blogger.com (Two Fresh Productions) — Wed, 19 Jan 2011 12:59:00 +0000

noreply@blogger.com (Two Fresh Productions) — Wed, 29 Dec 2010 14:48:00 +0000

More Than 700 Billion YouTube Videos Were Viewed in 2010 [STATS]
Wednesday, December 22, 2010 at 07:18 PM | Ben Parr

YouTube has announced that its users have uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views.If you do the math, it means that YouTube's users have uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year. In March, the Google-owned video site announced that its users were uploading more than 24 hours of video per minute. In May, YouTube revealed that it had surpassed 2 billion video views per day.The company also disclosed that it now has around 15,000 partners creating millions of minutes of content. "We’re privileged to work with the most passionate and talented partners in the world, who produce and upload videos that inspire us, make us laugh and move us -- and, most importantly, change the way we look at the world," Tom Pickett, YouTube's director of content operations and online creators, said in a blog post.To celebrate, the video service is giving some of its most successful partners funds to help them create more original content. Five hundred top partners will receive $1,000 credits at B&H Photo in order to help them buy the equipment they need to improve their content's quality. Some of the selected partners include Mystery Guitar Man, Shay Carl, and one of our favorites, musician Kina Grannis.The whole point of the program is to bring more premium content to the pages of YouTube. Google is reportedly contemplating an acquisition of Next New Networks and has hired Malik Ducard, formerly a senior VP at Paramount. It's an orchestrated effort to move away from funny cat videos to high-quality content that can be monetized.

Feeling Festive

noreply@blogger.com (Two Fresh Productions) — Fri, 10 Dec 2010 14:27:00 +0000

It is the holiday season and the Two Fresh team are feeling festive. Here is a Xmas video that has been made for Imagine Estate Agents. In this video you can see a mix of motion graphics and video. You also get to find out something that you did not know about the Imagine Estate Agency team. Enjoy and Happy holidays!

Youtube Online Video Revolution

noreply@blogger.com (Two Fresh Productions) — Mon, 25 Oct 2010 20:19:00 +0000

Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube. Take your small business marketing to the next level with online video ads.

We live in a visual-rich society. Before we even began to understand text and reading at a young age, our exposure to TV and other visual media begins it’s imprinting our brains. If a picture is worth a thousand words, then a video is worth ten thousand more.

Join the YouTube Online Video Revolution

The advertising vehicle of television commercials has largely been out of reach and beyond affordability for the bulk of small business owners. The tipping point to affordable TV-like advertising changed with the development of the high-speed broadband network and the rise of YouTube.

Created in early 2005, YouTube is a video sharing website allowing members to upload, share, and comment on a large database of videos. In one month alone, YouTube had a staggering 2.4 billion page views.

Online video is hot. Kelsey Group's research revealed that 59 percent of survey respondents watch online video. Emarketer estimates online video ad spending to reach over $700 million this year.

Who’s Using Online Video Marketing?

SignWareHouse.com’s YouTube videos are less than entertaining but practical for those wanting a video demonstration of products such as Q-Series Vinyl Cutters. Any product leading itself to demos is a good candidate for online videos.
Skateboard retailer, Willy’s Workshop owned by pro skater Willy Santos in San Diego uses a simple in-store video on YouTube introducing his staff and providing a tour of the premises. Although the online video received 7,000 views which pales in comparison to Blendtec’s results, it still helped build the stores brand to a select target of skateboard enthusiasts.
Blendtec, a small business based in Orem, Utah budgeted under $100 for a quirky video showing their commercial blender pulverizing iPods, golf balls and other everyday items. The funny viral videos were a big hit; driving millions of viewers to the Will It Blend website. Wall Street Journal reporter Laura Lorber wrote how Blendtec sales were up 43% in 2006 alone.
To harness the power of online video marketing and advertising for your small business, keep in mind the following tips:

Online Video Production Tips

Entertainment Rules: To create a viral online video marketing campaign, it must be entertaining. Take a lesson from the Will It Blend playbook and find a way to make your product, service, or company entertaining or humorous for maximum reach and market penetration.

Be Professional: Nothing can quickly turn off your target audience as a poor quality, slow loading video. No need to rent an expensive studio to create a top-notch online video. Incorporate basic stock photography and video clips from sites such as Getty Images.You can also enlist the help of video production services for easier and cost effective production.

Stay Focused: An online video isn’t meant to convey your entire product line or multiple features. Hone in on one key message with the strongest lead benefit. SignWarehouse.com uses one video to demonstrate one product. A simple clip is more likely to be viewed in its entirety for today’s distraction driven viewers.

Broaden Your Reach: YouTube isn’t the only site to submit your video production to. New competitors have emerged including Google Video or Blinkx, a video search engine with over 18 million hours of video. Another tool introduced by the company allows advertisers to place targeted text ads in any video embedded in a website.

Online video advertising and marketing is here to stay. Don't get left behind join the YouTube video revolution today.

Carrierbagshop Mini Byte

noreply@blogger.com (Two Fresh Productions) — Thu, 21 Oct 2010 22:33:00 +0000

As well as doing a number of product videos for the Carrierbagshop.co.uk. Two Fresh also have produced a fun little promo that show the order process. From order to delivery.

5 things to think about when thinking about video production for your business.

noreply@blogger.com (Two Fresh Productions) — Mon, 06 Sep 2010 21:22:00 +0000

1) What are your company ideologies.

-Before you dive into making a video it is essential that you understand your business and think about where you want your business to go. If this vital step is not thought about then you may seriously be throwing your money away into a video that may not have the intended impact.

2) What do you want to achieve?

-Is your goal to increase sales, promote a message, share news, increase brand awareness etc.

3) Who is your target market?

- There is absolutely no point in doing a promotional video if you don't know who your aiming the video at. However if your very clear on who the video is for, then it will be even more effective.

4) Where is the video going to be shown/distributed?

-This is important because every market is different. Audience attention span may differ across different platforms, this may change the style of video depending where the viewer is watching it.

5) How do you measure the success of your video?

-Is it trough your return of your investment, or through the video going viral. Knowing this can give the producers an objective to work towards.

Youtube Partnership

noreply@blogger.com (Two Fresh Productions) — Wed, 25 Aug 2010 15:15:00 +0000

Youtube have partnered with Two Fresh Productions. What does this mean?

Having a youtube partnership means that the videos Two Fresh Productions produce will feature higher in search listings. The Youtube channel now has more customisation features which means it will attract a larger audience.

We can also customise the video thumbnails now which will automatically make our video's more attractive and they will have more chance at being viewed.

This is a plus for all our clients as more exposure means better ratings. If you would like to see the new youtube channel take a look at the link http://www.youtube.com/twofreshproductions.

BBC RADIO 4 - The Media Show - Talks about social media

noreply@blogger.com (Two Fresh Productions) — Wed, 04 Aug 2010 14:07:00 +0000

Here's a chance if you missed The Media Show on radio 4. Very interesting this week. If your trying to figure out social media and your interested in this new revolution, then you will want to give this a listen.

Listen Here

Video Less Pirated Online Than Music, Consumption Still Growing

noreply@blogger.com (Two Fresh Productions) — Tue, 27 Jul 2010 17:37:00 +0000

Christophor Rick | July 23, 2010

Social networks are here to stay, so says a recent report from Interpret, the media and technology market research firm. Oh they also talked a lot about video and how people get it. In fact, they found that 12% more are streaming movies on the web, they also found that 5% more are doing the same with TV, both up from the year prior. Netflix topped the chart with a 36 point boost over Q1 2009 (and with recent announcements will continue to grow I imagine). What they also said is that flat out, downloading of video is flatter than a pancake on the surface of Jupiter. Well, they didn’t use those exact word really, but you get the picture (ponders if Jupiter has a surface for a pancake to be flattened against).

In regards to those dastardly scoundrels who are illegally downloading movies, TV (can it be illegal if it’s free?) and music, they found that music is the prime target (no big surprise) at 20% while only 9% did so with films and 7% with TV (probably because it’s free). Seriously, they cited not only better quality sites (Hulu comes to mind as does Vevo) but also the sheer number of them. Sure, why download something that might be crappy quality when you can get it straight from the source. That would be like…nah, I probably couldn’t get away with that, I mean Mark only let one porn slip through on that last article.

Now I’m not sure if this is exactly pertaining to legal or illegal but Interpret said that:

Consumers claim the convenience and ease of use, as well as the lack of funds to pay for entertainment, are the main reasons they are driven to file-sharing.

I know there’s an awesome quote from some famous person that would fit really well right here, but I can’t for the life of me remember it.

Sir Francis Drake Courtesy of Wikipedia

I am curious about what exactly is convenient about having to (note this is just hypothetical…) go to Google (or some well-known site where users swing from the mizzenmast, say ARRR MATEY! and shiver their timbers or share their booty) search for some program that will then allow you to download stuff. Then go to one of those said sites that have loads and loads of links to people who are sharing said stuff, search through hundreds, or perhaps thousands of search results to find what you’re looking for and then download it…and wait, and wait, and wait.

Or so I hear anyway. I mean that doesn’t really sound convenient to me at all. I would rather, this is also hypothetical as I am outside of their service area, go to Hulu or Vevo and just watch what I want to watch in decent quality from the source. Though many of us who sail the high digital seas, aren’t in the imaginary boundaries of said Imperial Majesties and therefore many do a Sir Francis Drake…

Also, it seems that Interpret said: If you’re poor, you steal. Am I right? Lack of funds drives us to file-sharing? But, it’s TV and almost everyone has one of those right? The broadcasts are still free in America aren’t they? I don’t really know what a lack of funds has to do with downloading television. Music and films on the other hand…oh yeah, I totally get that.

Alright, enough fun. I didn’t get to read the whole report from Interpret but would gladly do so if they sent it over to me (my email address is in my author bio, FYI). And odd and vague wording aside, it certainly does look like there’s some good information that could be obtained from it. At least we now have yet further confirmation that people like to watch video online. Whew! We’re lucky we’re in this business and not say….male deodorant?

Glasses in 60 seconds!

noreply@blogger.com (Two Fresh Productions) — Wed, 14 Jul 2010 19:51:00 +0000

This Viral video made it as the 80th most watched video on youtube on the day of release. Find out why now.

Online Video Will Push Internet Traffic to Quadruple

noreply@blogger.com (Two Fresh Productions) — Tue, 13 Jul 2010 18:26:00 +0000

Cisco Systems has predicted that Internet networking traffic will have quadrupled between 2009 and 2014 in its Annual Visual Networking Index Forecast. It also predicted that online video will be the primary driver of that growth. Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers. There’s also a closer milestone in Cisco’s research: Online video will surpass peer-to-peer traffic (which includes file sharing services like BitTorrent and a bulk of content piracy) for the first time this year. P2P has been the largest portion of consumer online traffic for some time now, and it will continue growing — just not anywhere near as quickly as online video. We’ve already learned from comScore’s data that web users are watching more videos for longer than they used to, but Cisco also predicts massive growth in video calling. Remember how The Jetsons promised a future in which people made phone calls with video screens? That future is gradually becoming more than just a cartoon reality.

Video SEO: Tips for Clips that Capture Results

noreply@blogger.com (Two Fresh Productions) — Tue, 13 Jul 2010 09:51:00 +0000

One of the hottest trends in e-commerce right now is the use of video, whether to showcase how to use a product and highlight features, to provide more intimate testimonials or to foster community by uploading clips of your customers using your product. Used to be video was dismissed, largely because search engines ignored them. That’s now changing with Google’s universal search format, which blends video as well as blogs, news, maps and other vertical search content into the results. The other factor driving the video trend is the growth of broadband. According to the video search site blinkx.com, U.S. broadband penetration rose to 73 percent in June 2006, with analysts estimating that this year it will reach 80 percent, and as a result, advertisers, marketers and e-tailers are starting to use more video-based content. And, clearly user-generated videos are popular, as sites such as YouTube are claiming hundreds of millions of members who are watching literally billions of videos a month. Given this new development in organic search, it makes sense to be sure that video content is optimized for search engines. To get the inside scoop on how to do this, we spoke to Suranga Chandratillake, founder and CEO of blinkx and an expert in this emerging field. The most important thing to consider, said Chandratillake, is that video SEO as it pertains to Google is vastly different from standard SEO. “People forget that while Google searches the entire Web for text, it is only searching Google Video and YouTube for video, he said. “It’s a huge difference. For instance, if you search for sailing charters in the Bay area, you’ll get big businesses, mom-and-pop dot.coms, all of them. It’s not the same with video, so it turns SEO on its head. Even if you get your video on Google Video and YouTube and it comes up, it is extremely important to link back to your own site because otherwise, hey it’s great people are watching your video, but it’s doing nothing for you, you don’t get any business if they don’t click back to your site.” In addition to keeping that in mind, Chandratillake offered the following tips when creating your video, which are taken from the company’s White Paper Video SEO:

Metadata: This is often lost during conversion, so you should apply it each and every time your content is delivered to a new site or is converted to a new format. Also, video tools often create a large amount of irrelevant metadata that gets inserted into the files. Using a “cleaner” such as Sorenson Squeeze, Autodesk Cleaner or CastFire will eliminate the spew.
Title and Description: Titles and descriptions are the text most commonly applied to videos. If a video is hosted on a hosting or sharing site such as YouTube, insert this information in the provided specified title and description fields. If hosting on your own Web site, the title and description will usually be extracted based on proximity. In order to best represent your content on generic sites, it is advisable to have just one video per page with a simple textual title and description placed near the video itself. In the case of links to the video or other tags, it is advised to use anchor text as well.
Filename: If you are linking to a specific file that is hosted on a Web server, ensure the filename is a sensible and descriptive one, ideally with hyphens or some other form of separating character in between words. For example, use “climate-talks-video.wmv” rather than “videofile.wmv” or “climatetalksvideo.wmv”.
Tags: If you use a video sharing or hosting system such as YouTube, you will generally be given the opportunity to provide tags, and are strongly encouraged to do so. (Unfortunately, many video sharing sites, YouTube in particular, suffer from prevalent tag abuse problems in which SEO scammers pollute their video tag lists with tens, sometimes hundreds, of popular search terms that are irrelevant to the video itself.)
Sitemap: Most video search engines allow the provision of a sitemap, starting-point URL or RSS feed. This invitation should absolutely be taken advantage of and used to provide the engine with a simple list of URLs that point to individual pages that host video. If you have followed the advice above, each such page will contain just one video.
Format: Deciding on a format for your video content can be a critical decision to make with regard to how the content is going to be used. However, it makes little obvious difference to Video SEO. If you’re using a video sharing or hosting site, acceptable upload formats are often listed and the content is usually transcoded to one or more formats and resolution ranges for the final displayed format.One thing to bear in mind with format choice, however, is that some video search engines allow users to limit results to one format or another. In this case, if you have multiple copies of your content on the site, you will maximize the chances of your video being returned.
In-format Metadata: Depending on the tools you use to produce and encode your content, you will often be able to input metadata into the video content file itself. Similar to the popular id3 tags that exist in mp3 music files, these tags are encoded into the media file itself and, thus, are readable to any engine that indexes the content. While use of this metadata is relatively rare, it is likely to increase, so it is recommended that you always replicate any metadata copy for the Web page in these tags. Depending on the format, you may be able to add a title, description, tags, encoding quality and even a full text transcript. In all cases, the more you provide, the more likely you are to match an incoming search.
Watermarks: Watermarks with your URL and logo are highly recommended, not necessarily because of SEO, but for branding and copyright purposes.

In regard to what practices should be avoided, sites that only use Flash top the list. These sites are difficult for search engines to index. Blinkx recommends choosing sites that allow you to use a one-video-per-page HTML hierarchy that can be easily spidered from a root URL. Additionally, pop-up players are not advised due to the popularity of blockers installed in most browsers.