<?xml version="1.0" encoding="UTF-8"?>
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    <title>Two Hat Marketing -- Would YOU Do Business With YOU?</title>
    
    
    <link rel="alternate" type="text/html" href="http://www.twohatmarketing.com/ramblog/" />
    <id>tag:typepad.com,2003:weblog-518250</id>
    <updated>2012-02-15T11:59:53-08:00</updated>
    <subtitle>Strategic Marketing Tips &amp; Ideas for Growing Your Business:   Steve Miller's thoughts, ideas, and Ramblings.</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/TwoHatMarketing" /><feedburner:info uri="twohatmarketing" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><feedburner:emailServiceId>TwoHatMarketing</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><entry>
        <title>Damn Those Customers &amp; Their Expectations</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/bm4rYcPyXWw/damn-those-customers.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2012/02/damn-those-customers.html" thr:count="6" thr:updated="2012-02-15T14:09:01-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0168e7689181970c</id>
        <published>2012-02-15T11:59:53-08:00</published>
        <updated>2012-02-15T12:46:17-08:00</updated>
        <summary type="html">If you're old, like me, you probably remember vacationing with the family way back when...driving down brand new interstates...and staying at some motel, like Holiday Inn or Howard Johnson's (HoJo's!). Back then we didn't expect much from our motel room....&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/bm4rYcPyXWw" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="continuous improvement" />
        <category scheme="http://sixapart.com/ns/types#tag" term="customer expectations" />
        <category scheme="http://sixapart.com/ns/types#tag" term="hotels" />
        <category scheme="http://sixapart.com/ns/types#tag" term="innovation" />
        <category scheme="http://sixapart.com/ns/types#tag" term="motels" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Pogo" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2012/02/damn-those-customers.html</feedburner:origLink></entry>
    <entry>
        <title>If Coca-Cola Can Use Content Marketing, So Can you</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/gzXx_4v8w90/more-stuff-about-content-marketing.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2012/02/more-stuff-about-content-marketing.html" thr:count="1" thr:updated="2012-02-02T08:07:18-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef01630086ba7b970d</id>
        <published>2012-02-02T07:17:35-08:00</published>
        <updated>2012-02-02T07:17:35-08:00</updated>
        <summary type="html">Joe Pulizzi has a cool post about Coca-Cola's new efforts to be a content marketer: Coca-Cola Bets the Farm on Content Marketing: Content 2020 I am big on content marketing, especially for B2B companies. And if a consumer products company,...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/gzXx_4v8w90" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="content marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="freemiums" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Coca-Cola" />
        <category scheme="http://sixapart.com/ns/types#tag" term="content marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="free" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Joe Pulizzi" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2012/02/more-stuff-about-content-marketing.html</feedburner:origLink></entry>
    <entry>
        <title>Are Your Customers More Successful Because Of You?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/g5-sEyEKmCk/more-successful.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2012/02/more-successful.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0167612e4ce2970b</id>
        <published>2012-02-01T06:31:07-08:00</published>
        <updated>2012-02-01T06:41:19-08:00</updated>
        <summary type="html">I'm currently in Cincinnati speaking at a workshop for exhibitors in the huge International Manufacturing Technology Show (IMTS). This is our fourth stop on a six-city tour educating companies how they can get the most out of exhibiting at the...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/g5-sEyEKmCk" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="customer service" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Association for Manufacturing Technology" />
        <category scheme="http://sixapart.com/ns/types#tag" term="customer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="customer service" />
        <category scheme="http://sixapart.com/ns/types#tag" term="IMTS" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2012/02/more-successful.html</feedburner:origLink></entry>
    <entry>
        <title>Does "FREE" Work?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/tW5c901DqRM/does-free-work.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2012/01/does-free-work.html" thr:count="5" thr:updated="2012-01-23T05:33:50-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0168e5b2051e970c</id>
        <published>2012-01-17T11:37:29-08:00</published>
        <updated>2012-01-17T11:34:54-08:00</updated>
        <summary type="html">I received an email from my good buddy, Richard Schenkar, with a link to Tyler Nichols recent blog post, I am done with the Freemium Business Model. Richard asked my take on Tyler's conclusion. Is freemium marketing dead? Was it...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/tW5c901DqRM" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="content marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="freemiums" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="content marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="different" />
        <category scheme="http://sixapart.com/ns/types#tag" term="freemium" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Tyler Nichols" />
        <category scheme="http://sixapart.com/ns/types#tag" term="uncopyable superiority" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2012/01/does-free-work.html</feedburner:origLink></entry>
    <entry>
        <title>Oh The Places You'll Go!</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/a8mjHm-qIvg/oh-the-places-youll-go.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2012/01/oh-the-places-youll-go.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0168e533da19970c</id>
        <published>2012-01-08T13:23:31-08:00</published>
        <updated>2012-01-08T13:24:14-08:00</updated>
        <summary type="html">My smokin' hot wife, Kay, forwarded this video to me and I love it. A GREAT way to start the New Year for Two Hat Marketing and YOU, my awesome BFF's!&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/a8mjHm-qIvg" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Fun" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="2012" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Burning Man" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Dr. Seuss" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Oh the places you'll go" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller " />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2012/01/oh-the-places-youll-go.html</feedburner:origLink></entry>
    <entry>
        <title>Watch how an audience reacts when asked to turn off their phones</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/vSWF5kSsX-A/watch-how-an-audience-reacts-when-asked-to-turn-off-their-phones.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2011/12/watch-how-an-audience-reacts-when-asked-to-turn-off-their-phones.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef01675f8ab775970b</id>
        <published>2011-12-28T10:13:53-08:00</published>
        <updated>2011-12-28T10:13:53-08:00</updated>
        <summary type="html">&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/vSWF5kSsX-A" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Gel" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Gel Conference" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Gotta Share" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ImprovEverywhere" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2011/12/watch-how-an-audience-reacts-when-asked-to-turn-off-their-phones.html</feedburner:origLink></entry>
    <entry>
        <title>Will It Blend With Social Media?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/vHElYO8n-OA/will-it-blend-with-social-media.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2011/12/will-it-blend-with-social-media.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0162fe36293a970d</id>
        <published>2011-12-22T10:25:47-08:00</published>
        <updated>2011-12-22T10:25:47-08:00</updated>
        <summary type="html">Here's a link to an interesting article about how BlendTec measures their social media participation (click here to read). For those of you who don't know BlendTec, they are one of the true business superstars of YouTube with their famous...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/vHElYO8n-OA" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Facebook" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="YouTube" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="BlendTec" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ROI" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social media" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Will It Blend" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2011/12/will-it-blend-with-social-media.html</feedburner:origLink></entry>
    <entry>
        <title>The 6 Most Important Questions For 2012</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/XAKW7hf5qwc/4-questions.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2011/12/4-questions.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef01543834ed8d970c</id>
        <published>2011-12-12T09:38:11-08:00</published>
        <updated>2011-12-12T09:38:11-08:00</updated>
        <summary type="html">What will you do different in 2012? I asked that question in my last post. It's a pretty big question and, frankly, you may not know how to answer it. I can help you on that. I'm a consultant. That's...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/XAKW7hf5qwc" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="referral marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Referrals" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="2012" />
        <category scheme="http://sixapart.com/ns/types#tag" term="bad consultants" />
        <category scheme="http://sixapart.com/ns/types#tag" term="consultants" />
        <category scheme="http://sixapart.com/ns/types#tag" term="funnel" />
        <category scheme="http://sixapart.com/ns/types#tag" term="important questions" />
        <category scheme="http://sixapart.com/ns/types#tag" term="prospects" />
        <category scheme="http://sixapart.com/ns/types#tag" term="referrals" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2011/12/4-questions.html</feedburner:origLink></entry>
    <entry>
        <title>Not Happy with 2011? What Will You Do Different in 2012?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/60KMNRHT1QU/nothappy.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2011/12/nothappy.html" thr:count="5" thr:updated="2011-12-08T14:05:36-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0153941bea31970b</id>
        <published>2011-12-06T12:22:11-08:00</published>
        <updated>2011-12-06T12:25:14-08:00</updated>
        <summary type="html">Holiday season is tough. It's tough for a lot of reasons - some small and some not. For example, I like to say "Merry Christmas" to people. It's what I grew up saying and I WANT to say it, so...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/60KMNRHT1QU" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="referral marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Referrals" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="2011" />
        <category scheme="http://sixapart.com/ns/types#tag" term="2012" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Apple" />
        <category scheme="http://sixapart.com/ns/types#tag" term="economy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Ellen Degeneres" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Facebook" />
        <category scheme="http://sixapart.com/ns/types#tag" term="small business marketing" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Miller" />
        <category scheme="http://sixapart.com/ns/types#tag" term="unemployment" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Wegmans" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Zappos" />
        



    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2011/12/nothappy.html</feedburner:origLink></entry>
    <entry>
        <title>Up, Down, or Sideways - Interview With Mark Sanborn</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/TwoHatMarketing/~3/O1Z5CqwORgg/marksanborn.html" />
        <link rel="replies" type="text/html" href="http://www.twohatmarketing.com/ramblog/2011/11/marksanborn.html" thr:count="2" thr:updated="2011-11-29T08:29:49-08:00" />
        <id>tag:typepad.com,2003:post-6a00d8341c8d6453ef0154373d060b970c</id>
        <published>2011-11-22T16:40:48-08:00</published>
        <updated>2011-11-22T16:42:13-08:00</updated>
        <summary type="html">One of my best friends is also one of the top business speakers and authors in the world. I first met Mark Sanborn about 25 years ago through my membership in the National Speakers Association. It was pretty obvious then...&lt;img src="http://feeds.feedburner.com/~r/TwoHatMarketing/~4/O1Z5CqwORgg" height="1" width="1"/&gt;</summary>
        <author>
            <name>Steve Miller</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="customer service" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="customer service" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Fred Factor" />
        <category scheme="http://sixapart.com/ns/types#tag" term="leadership" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Mark Sanborn" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Up Down or Sideways" />
        


        <link rel="enclosure" type="audio/mpeg" href="http://www.twohatmarketing.com/files/marksanborn.mp3" />

    <feedburner:origLink>http://www.twohatmarketing.com/ramblog/2011/11/marksanborn.html</feedburner:origLink></entry>
 
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