Two in a Room Studios | web design

Free Successful Search Engine Marketing eBook

Matt Dunk — Thu, 12 May 2011 03:41:29 +0000

This FREE Search Engine Marketing eBook covers everything – from an introduction to search engine marketing to tips and tricks on how to improve your order page. If you apply all tips and tricks that you learn in this eBook to your website, it is almost guaranteed that you’ll get more visitors and more sales. [...]

How does Google describe my site in the search results?

Matt Dunk — Sun, 19 Apr 2009 04:06:06 +0000

In an earlier post “Why doesn’t my site show up on Google?”, I mentioned how Google uses the meta description of a page for the description (or “snippet” in Google speak) that appears under links in the search results. What may also happen is that Google uses an excerpt of text from your page that [...]

Make your PayPal account more secure

Matt Dunk — Wed, 11 Mar 2009 11:17:42 +0000

PayPal is a quick and no fuss way to send and receive payments for your business online, but some of the default security settings can be tightened quickly and easily. When you ring PayPal customer service they will verify your account with you in one of three ways. The default method is to confirm the [...]

Email subscribers 50% more likely to purchase

Matt Dunk — Mon, 23 Feb 2009 23:56:07 +0000

Research by Epsilon regarding the effects of opt-in email campaigns in the US has revealed that customers receiving opt-in email campaigns are more than 50% more likely make a purchase offline or online. Furthermore 57% of consumers surveyed reported they had a more favourable view of those companies that sent them email. Key study findings: [...]

Only 44% of small businesses have a website

Matt Dunk — Wed, 28 Jan 2009 21:45:49 +0000

According to research from Webvisible and Nielsen only 44% of small business owners have a website. Most revealing is that 63% of those surveyed use the internet to source local business, and 82% use a search engine such as Google to do so. Half of the small businesses only spent 10% of their marketing budget [...]

What are visitors doing at your online store?

Matt Dunk — Wed, 03 Dec 2008 13:34:02 +0000

A new iPerceptions press release provides great insight into the activities of visitors to e-commerce websites. Reasons for visiting an e-commerce website; 47% were there to browse, compare and research 16% of all visitors purpose was to buy 11% to check out prices and promotions 10% to access customer service or customer support 10% came [...]

Internet advertising up 8%

Matt Dunk — Fri, 07 Nov 2008 23:51:16 +0000

Online advertising has increased a whopping 8% for the first half of 2008. All other forms of advertising have declined except for printed inserts such as the kind you get in your newspaper. Here is a summary of the changes compared to the same time last year; MEDIA SECTOR(Listed in rank order of spending) % [...]

Online shopping up 40% over last two years

Matt Dunk — Thu, 02 Oct 2008 00:54:57 +0000

Online shopping has seen massive increases over the last two years, up 40% to 875 million shoppers per year. The ability to shop at any time along with time saving factors are the greatest motivator for online shoppers. Source: Neilson Consumer Insight March 2008 issue 7

Multi-channel shoppers are big spenders…

Matt Dunk — Fri, 12 Sep 2008 02:43:27 +0000

People who shop online and offline, as opposed to those who only shop offline, spend anywhere from 30-60% more on average. According to recent Nielsen research*, when purchasing high consideration items such as consumer electronics shoppers prefer to browse online than in a local shop. Over two-thirds of consumers say that they could get a [...]

Why doesn’t my site show up on Google?

Matt Dunk — Tue, 08 Jul 2008 05:24:35 +0000

Here’s a quick rundown on how Google creates it’s search index and why you may take a while to appear in the results. Please note there are two kinds of results, “organic” or natural search results and “Pay-per-Click” or “AdWords” ads. Organic listings appear in the large left hand column in Google automatically over time. [...]