Tyler Schnaidt http://blog.tylerschnaidt.com Inner thoughts from a digital communications mind Tue, 07 Feb 2012 20:37:45 +0000 en-US hourly 1 https://wordpress.org/?v=4.5.3 Aviation’s Economic Impact #Infographic http://blog.tylerschnaidt.com/2012/02/07/aviations-economic-impact-infographic/ http://blog.tylerschnaidt.com/2012/02/07/aviations-economic-impact-infographic/#respond Tue, 07 Feb 2012 20:37:45 +0000 http://blog.tylerschnaidt.com/?p=161 The FAA is introducing  a new technology called GPS into air navigation! Well maybe the technology isn’t actually new to the consumer world, but it’s new to the FAA and they’re calling it NextGEN. Check out this infographic where they explain the economic impact of the airline industry, pretty interesting.

Source: http://www.faa.gov/nextgen/

]]> http://blog.tylerschnaidt.com/2012/02/07/aviations-economic-impact-infographic/feed/ 0 Taking Advantage of a Potential Catastrophe http://blog.tylerschnaidt.com/2011/09/21/taking-advantage-of-a-potential-catastrophe/ http://blog.tylerschnaidt.com/2011/09/21/taking-advantage-of-a-potential-catastrophe/#respond Wed, 21 Sep 2011 22:24:54 +0000 http://blog.tylerschnaidt.com/?p=99 While the Virginia earthquake last month ended up doing minimal structural damage, the true power of the quake came through twitter. Immediately as the ground started shaking, the twittersphere started buzzing with jokes about the potential damage, flaunting pictures of lawn chairs knocked over.

Some brands got caught up in the fun and took it upon themselves to make light of the situation through their official twitter accounts, with others just wanting to make a few extra sales. Take a look through some of the tweets below to see if you recognize any of the names.

From all of the tweets, the award for best use of twitter during a crisis goes to @ReadydotGov. It showed that a government organization can be very immediate in a crisis response and provide a helpful service.

@ReadydotGov What to do after an earthquake: 1.usa.gov/qwNpEH #earthquake #DCQuake

 What are your thoughts?  Did your business pile on to the #earthquake bandwagon? Do catastrophe chasers impact your purchasing decisions?

 

@NHL Thought it might have been Scott Stevens thinking comeback and driving someone into the boards... #earthquake #nhl @Monster_WORKS Remember: Your work is immune to any #earthquake if it's in the cloud: bit.ly/pbGgwx #tchat #tnl @NinaGarcia Let's talk about #fashion and #earthquake. As you know, geometry is a big trend this fall. Here you have some looks - pinterest.com/ninagarcia/fal... @TSACNYC Let's forget about the #earthquake. We'll shake things up with free tickets for tonight's show! Like us and check in facebook.com/timessquareart... @ggebinsurance Hey NYC! Did ya feel that #earthquake?? GGEB can help you with #earthquake coverage. Please feel free to contact us.. gary@ggebinsurance.com @KalypsoLP Was that an #earthquake? Oh, no, sorry- just the rush of people registering for the Social Product Innovation Summit spikesummit.com @TerrapinBeerATL Was that an #earthquake that just hit the brewery?! Oh, no just Oak-Aged Big Hoppy Monster settling down for a nap @PhillyTechGuy $earthquake SALE... $99 pc tune-up...lol @Lorriinn Did the #earthquake break your #glass? Aftershock sale @KultureVA! All Glass 20% off today! Online customers use promo code: earthquake @guiltfreecomfor #EARTHQUAKE SALE! Free Rocky Road cookies w/ orders over $20 http://j.mp/mmygNQ Not ashamed 2 capitalize. Hopefully we did it 1st @BrandsforBands Earthquake!!!! Use the coupon code "shake" to get 15% off. #swag #SALE #coupon #earthquake #music @utpress UTP was shaken up by the #earthquake so we're offering 20% off all books on the utppublishing.com today only using the code Earthquake20 @ReadydotGov What to do after an earthquake: 1.usa.gov/qwNpEH #earthquake #DCQuake

 

 

]]> http://blog.tylerschnaidt.com/2011/09/21/taking-advantage-of-a-potential-catastrophe/feed/ 0 LivingSocial Introducing New Logo http://blog.tylerschnaidt.com/2011/02/03/livingsocial-introducing-new-logo/ http://blog.tylerschnaidt.com/2011/02/03/livingsocial-introducing-new-logo/#comments Fri, 04 Feb 2011 07:04:48 +0000 http://blog.tylerschnaidt.com/?p=50 Tonight upon visiting LivingSocial a new logo appeared for the first time. Shown below, LivingSocial’s new logo is veering away from the bold design that mirrors Groupon’s style. This new lighter style appears to be targeted at females, who are the primary market for social buying websites.

New LivingSocial Logo

New LivingSocial Logo

The previous logo has a similar bold faced font to competitor Groupon, however is in all lowercase.

Old LivingSocial Logo

Old LivingSocial Logo

LivingSocial has slowly been introducing this new lighter style with other elements on the site, including escapes and family edition.

Living Social Escapes and Family Edition

Living Social Escapes and Family Edition Style

No official word from LivingSocial yet.

]]> http://blog.tylerschnaidt.com/2011/02/03/livingsocial-introducing-new-logo/feed/ 5