Tyrrell Marketing Consultancy

Advertising love: Compassion in World Farming

admin — Wed, 15 Feb 2012 13:20:58 +0000

Advertising on a bus can give businesses a great platform and plenty of space to make an impact. But so often organisations don’t make the most of their opportunity. That’s why I literally stopped my tracks and smiled broadly when I saw this very effective campaign by Compassion in World Farming covering a bus a [...]

Marketing to your staff: get your team engaged

admin — Mon, 13 Feb 2012 13:52:23 +0000

I often think that companies have a blind spot when it comes to marketing to their own staff. Even those that look after their staff well can fail to see the importance of actually “marketing” to them. It’s one thing to provide a nice working environment for your staff, ensure they have a reasonable amount [...]

The Karen Darke Story

admin — Thu, 26 Jan 2012 14:01:59 +0000

Tyrrell Marketing has been delighted to be part of a creative team which has been working with the charity, Back Up on their new promotional campaign, The Karen Darke Story. Back Up is one of the UK’s leading charities for people with a spinal cord injury. Their goal is to inspire people to transform their [...]

Blog of the Month – WorkAwesome

admin — Wed, 28 Dec 2011 13:45:27 +0000

As we wind down the year and enjoy some festive down time, it’s always a good time to reflect on what happened during the year, what you’ve achieved, what hasn’t gone so well and what your big plans are for 2012. December’s Blog of the Month is a perfect tool to help keep you on [...]

Brand of the Month: Fortnum & Mason

admin — Wed, 21 Dec 2011 18:47:14 +0000

I love London at Christmastime. After living in Australia for 5 years and having had the novelty of a summer holiday style festive season, I appreciate a cold Christmas so much more. London really turns it on at this time of year with all the stores decorated and the street lights. There’s one place that [...]

Advertising Love: Transport for London’s ‘Be Cab Wise’

admin — Wed, 14 Dec 2011 13:29:03 +0000

Not wishing to be bah humbug now that the festive season is upon us but sometimes it’s the advertising that stops you in your tracks can be the most effective. “If your minicab’s not booked, it’s just a stranger’s car” is the head turning slogan for Transport for London’s Christmas campaign ‘Be Cab Wise’. TFL [...]

New website launched for Lubo

admin — Mon, 12 Dec 2011 11:32:10 +0000

After completing the marketing and brand audit and our Magical Luxury Shopping outing, we were delighted to be commissioned to project manage the creation of Lubo’s new website. The Brief Our preparation had provided the perfect foundations for the website project. We needed a website that would showcase Lubo’s work and position him as a [...]

A Client Shopping Trip: Magical Luxury Tour with Lubo

admin — Thu, 08 Dec 2011 16:03:21 +0000

As we discussed in our last post, the marketing and brand audit we completed for the photographer, Lubo, produced a clear brief of his ideal clientèle. High net worth individuals who would be interested in reportage photography of their lifestyle. As an exercise to inspire Lubo and kick start the next phase of his business, [...]

New client brand identity for Lubo: the behind the scenes story

admin — Tue, 06 Dec 2011 15:32:15 +0000

Our work with the photographer, Lubo, began in late 2010. Working alongside Andy Paterson-Jones of branding agency, New England, we conducted a marketing and brand audit for him. A clear mandate The audit produced a clear mandate. Lubo’s style of photography lends itself to storytelling. From our work, it became apparent that his ideal client [...]

Brand of the Month: Pret

admin — Wed, 30 Nov 2011 09:18:59 +0000

Lots of people moan about Pret. They slate the high content of salt in their soup and the over exuberant use of rocket and mayonnaise in their sandwiches but I like them. And so for this month, I thought that I’d celebrate the fact that: A. I’ve visited Prets in both London and New York [...]