Labels serve different purposes, from identifying products and showcasing your brand to sharing important information and ensuring packages reach the right destination. Additionally, they also improve your packaging, simplify shipping, promote sales and special offers, and create a better customer experience. Not sure which label type to choose? This UPrinting guide explains the most common types of labels, what they're used for, and how to pick the best one for your products and packaging. 

Learning about the different types of labels can help you determine the right fit for your business needs. Here's a look at the most common types of labels businesses use:  

1. Product Labels

Product labels help identify a product and give customers the information they need before they make a purchase. These labels appear on the primary container or packaging and are usually the first thing customers notice when they see your products on the shelf. Product labels make products stand out and reinforce your brand. They communicate what it is while creating a professional look across your packaging. They're found on everything from food and beverages to cosmetics and household goods.  

What Information They Include  

• Product name  
• Brand logo  
• Product description  
• Size or quantity  
• Ingredients  
• Barcode or SKU  
• Manufacturer information  
• Instructions on how to use the product  
• Story behind the product  

Common Uses  

Product labels are often used on bottles, jars, boxes, tubes, pouches, cosmetics, personal care products, candles, lip balms, lip gloss, soaps, and household goods.  

Tip: Choose a size that fits your packaging and a material that can withstand how the product will be stored, displayed, or handled.  

2. Food and Beverage Labels

Food and beverage labels help customers make informed decisions while meeting food labeling requirements. They show what’s inside the package, how to use or store the product safely, nutritional information, and sometimes indicate the quality or grade of a product.    

What Information They Include  

• Product name  
• Ingredients  
• Nutrition facts  
• Food grade  
• Allergen information  
• Net weight  
• Best-by or expiration date  
• Storage instructions  
• Barcode  

Common Uses  

Food and beverage labels are seen on coffee bags, beverage bottles, snacks, wine bottles, beer bottles, bakery products, spice jars, and other various packaging.  

Tip: If your products are refrigerated, frozen, or exposed to moisture or oils, pick a durable material that can handle those conditions.  

3. Promotional Labels  

Promotional labels help your products stand out by highlighting sales, special offers, and limited-time campaigns. They're often used during seasonal promotions, product launches, and retail events to attract attention and create a sense of urgency or excitement among consumers while boosting sales.  

What Information They Include  

• Sale prices  
• Discount offers  
• “New” or “Limited Edition” messaging  
• QR codes  
• Promotional call-to-actions  

Common Uses  

Promotional labels are used on a variety of applications, including retail products, holiday packaging, product displays, gift boxes, and subscription boxes.  

Tip: Keep promotional messages short, bold, and easy to spot. If they’re temporary, choose a label that’s removable or replaceable.  

4. Mailing and Shipping Labels  

If you’re sending items to customers, mailing and shipping labels are exactly what you need. They help ensure packages reach the right destination while helping carriers process and track shipments. Clarity and readability come first with these labels, but many businesses still include their logo for a polished, professional touch. 

What Information They Include  

• Company or sender’s name  
• Recipient’s name  
• Tracking barcode  
• Recipient’s address or return address  
• Carrier and shipping service information  

Common Uses  

Mailing and shipping labels are applied to shipping boxes, poly mailers, bubble mailers, envelopes, and shipping tubes.  

Tip: Look for labels with strong adhesive and clear printing that remain readable throughout shipping.  

 5. Barcode Labels  

Barcode labels help businesses track products, manage inventory, and speed up checkout and fulfillment. They're commonly used in retail stores, warehouses, and distribution centers.  

What Information They Include  

• Barcode or QR code  
• SKU or product number  
• Product name  
• Batch or serial number  

Common Uses  

You’ll see barcode labels on retail products, warehouse inventory, storage bins, and shipping cartons.  

Tip: Before ordering, consider the label’s print quality for accurate scanning. Make sure to follow barcode size requirements, and see to it that the label is properly placed on the product or packaging.  

6. Warning Labels  

Warning labels communicate information and required product details such as hazards, handling instructions, or precautions to help reduce the risk of accidents and protect customers and employees before a product is used.  

What Information They Include  

• Warning statements  
• Safety symbols  
• Handling instructions  
• Usage precautions  

Common Uses  

You’ll often find warning and safety labels on cleaning products, chemical containers, electronics, batteries, industrial equipment, and automotive products.   

Tip: Choose durable labels with high-contrast colors and easy-to-read text that remains visible throughout the product’s lifespan.  

 7. Regulatory Labels  

Regulatory labels display information required by the government or industry standards. Depending on the product, they can convey safety information, ingredients, certifications, or compliance details to help businesses meet legal requirements.   

What Information They Include  

• Ingredients or materials  
• Nutrition facts  
• Allergen information  
• Safety warnings  
• Certification marks  
• Required compliance statements  
• Country of origin  
• Manufacturer information  

Common Uses  

Regulatory labels are often seen on medicines, food and beverage products, cosmetics, dietary supplements, and children’s products.  

Tip: Double-check the regulations that apply to your industry, and ensure that your labels include the required wording, symbols, or certifications.   

 8. Hang Tags  

Hang tags are usually paired with product labels when you need to provide additional information without covering the packaging. These are attached using a string, ribbon, or plastic fasteners, and are a popular option for retail products.  

What Information They Include  

• Brand logo  
• Product name  
• Price  
• Care instructions  
• Materials  
• QR codes  

Common Uses  

Hang tags are applied almost anywhere, from apparel, bags, and jewelry to handmade goods and home decor.  

Tip: Consider the tag size, paper stock, attachment method, and whether you’ll go for single- or double-sided printing before ordering. 

Use the table below to compare the most common label types and their primary purpose. 

The right material depends on how and where you intend to use your custom labels.  

• White paper – An affordable paper material suitable for everyday indoor use.  
• Gloss paper – Offers a shiny finish that makes colors pop and is ideal for detailed graphics.   
• Matte paper – Provides a smooth, nonreflective finish that’s easy to read and write on.  
• White vinyl – Durable and waterproof, best for items that are often exposed to moisture or outdoor conditions.  
• Clear film – A transparent material that creates a “no-label” look.   
• BOPP – A durable, water- and oil-resistant plastic film commonly used in food, beverages, and bath and body products.  
• Kraft – A brown paper material with a natural, rustic appearance that works best for handmade goods, artisan foods, and eco-friendly brands. 

Ready to design custom labels? Follow these tips for the best results:  

• Place key important information like the product name or warning where customers can easily spot it.  
• Choose fonts that are clear and readable at a glance.  
• Maintain consistent brand colors and logos across all labels to create a recognizable, professional look.  
• Avoid clutter by leaving enough white space to make text and images stand out.  
• Use high-resolution images to ensure your labels print clearly.  
• Keep barcodes and QR codes large enough to be easy to scan.   
• Double-check spelling, measurements, and product information to avoid costly printing errors.  
• Ensure required regulatory information is clearly visible to help meet labeling requirements. 

Before placing an order, ask yourself these questions to ensure you’re able to choose the right label: 

• What is the purpose of the label? 
• Where will you apply it? 
• Will it be exposed to water, heat, or sunlight? 
• Does it need to include required product details? 
• Will it be used permanently or only for short-term promotions? 

Once you can answer these questions, you’ll have a clear idea of what type of label fits your needs. 

A well-designed label is more than a finishing touch; it also builds brand recognition, earns customer trust, and keeps operations running smoothly. Now that you know the different types of labels and their uses, you're all set to create professional, effective, and unforgettable packaging. 

Choosing the Right Sticker Material: Paper, Vinyl, BOPP, and More 

What Is BOPP: Why Is It Ideal for Labels? 

Buyer’s Guide to Roll Labels: Sizes, Materials, Printing, and Application Tips 

How to Create and Design Product Labels 

Breaking Down the Parts of a Product Label: A Beginner’s Guide 

Designing and Printing Labels: Useful Tips 

A Visual Guide for Printing Custom Labels

What is a Product Label?

Custom stickers are one of the easiest ways to get your brand in front of people—on product labels, packaging, or as giveaways fans actually want to keep. Kiss-cut and die-cut are the two most popular styles, each with distinct shapes and finishes. They may look alike once applied, but the differences affect cost, durability, and use cases. Here's how each is made, what separates them, and how to choose the right one for your brand. 

Custom die-cut sticker samples

Die-cut stickers are cut through both the sticker and its backing, matching the exact shape of your design. With no extra border, each sticker looks clean and stands out by itself.

Custom kiss-cut sticker sheets

Kiss-cut stickers are cut only through the sticker layer, so the backing stays whole. The sticker can be any shape, but the backing keeps its original form. The extra backing makes it easier to hold and peel off the sticker. 

Comparing the two sticker types shows how much the backing shapes how each sticker is handled and used. 

At first glance, die-cut and kiss-cut stickers seem to serve the same purpose. Once applied, it's almost impossible to tell them apart. So why do they have different backings? 

The difference is in how the stickers are handled before you use them. All stickers need a backing to protect the adhesive, keep them flat during printing and shipping, and make them easier to use. After that, manufacturers choose a cutting method based on what’s most convenient, how the sticker will look, and what it’s meant for. 

Die-cut stickers have the extra backing trimmed away, which makes them great for packaging, branding, and as special souvenirs to clients and brand partners. When brands get a neat, finished die-cut sticker, they can easily place it for a mockup to see how it will look before it’s applied. 

Kiss-cut stickers leave the backing intact, making them easier to peel, apply, and handle, especially with intricate shapes or delicate edges. They are excellent merchandise and giveaways for customers who want to use them on personal belongings. 

The type of sticker you choose should match how you plan to package, give out, and use them. Picking the right cutting method is more about the experience you want to offer than just how the sticker looks. 

Die-cut stickers are a good choice if you: 

• Want each sticker to have a clean, borderless look that feels polished and high-quality. 
• Plan to give out single stickers as freebies, promotional items, or product inserts. 
• Need stickers that fit easily into envelopes, boxes, or small retail packages. 

Kiss-cut stickers are best if you: 

• Want stickers that are quick to peel and simple for customers or staff to use. 
• Plan to hand out sticker sheets or rolls for merchandise, branding, or organizing. 
• Have stickers with detailed shapes that need extra backing to make them easier to handle and apply. 

Choosing between kiss-cut and die-cut stickers comes down to how you want people to use and display them. Backing style affects packaging, application, and presentation—so it's worth factoring into your branding decisions. When you're ready to order, UPrinting offers high-quality stickers for branding, labeling, promotions, and souvenirs, all designed to help your business. 

Custom packaging does more than protect your product—it shapes how customers perceive your brand from the moment they see it. Whether you're selling online, in retail stores, or at local markets, thoughtful packaging helps products arrive safely, reinforces your brand identity, and creates a memorable customer experience. The best part? Designing custom packaging doesn't always require a fully printed box. Small upgrades like custom labels, tissue paper, packaging sleeves, or inserts can make a lasting impression while staying within your budget.  

This guide walks you through the packaging design process, from choosing the right packaging format to preparing print-ready artwork. 

Your packaging is often the first physical interaction customers have with your brand. A well-designed package can communicate quality, build trust, and encourage repeat purchases before the product is even used. 

Today's shoppers also pay closer attention to packaging than ever before. Consumers increasingly favor packaging that looks sustainable, uses only what's necessary, and minimizes unnecessary plastic. Clean, functional designs and eco-friendly materials can strengthen your brand image while meeting customer expectations. 

Good packaging should: 

• Protect products during storage and shipping. 
• Make your brand recognizable. 
• Clearly communicate important product information. 
• Create an enjoyable unboxing experience. 
• Encourage repeat purchases and word-of-mouth referrals. 

Rather than thinking of packaging as an added expense, consider it part of your overall customer experience. 

Before choosing colors, graphics, or materials, decide what your packaging needs to be accomplished. 

Ask yourself: 

• Will the package be shipped, displayed on retail shelves, or handed directly to customers? 
• Does it need to protect fragile items? 
• Is the goal to create a premium gift experience? 
• Does the product require food-safe or moisture-resistant packaging? 

Your answers will influence every design decision that follows. 

Example: Let Your Packaging Reflect Your Brand

Custom box packaging for Plein De Vie. The female-owned and operated brand creates handmade roller ball fragrances infused with crystals, crystal infused bath bombs, and crystal soaps.

Plein De Vie's custom product boxes demonstrate how packaging can immediately communicate a brand's personality. Their elegant box complements their handcrafted bath and fragrance products, creating a premium first impression before customers even open the package. 

What small businesses can learn: Your packaging should reinforce how you want customers to perceive your brand. Whether your style is playful, luxurious, minimalist, or handcrafted, your packaging should communicate that consistently.

The best packaging balances what your product needs with what your customers expect. 

Consider factors like: 

• Product size and weight 
• Fragility 
• Storage conditions 
• Shipping distance 
• Customer demographics 
• Purchase occasion (everyday use, gift, subscription, etc.) 

For example, a skincare product may benefit from premium finishes and informative labeling, while an e-commerce apparel brand may prioritize lightweight mailers with a memorable unboxing experience. 

When you understand both your product and your audience, it's much easier to choose packaging that looks good and performs well. 

Custom packaging isn't limited to fully printed boxes. Many businesses start with simple branding upgrades before investing in more elaborate packaging. 

Many growing businesses combine several of these elements to create a professional presentation without significantly increasing packaging costs.

Once you've selected your packaging format, organize the information customers should see first. 

Logo Placement 

Your logo should be visible without overwhelming the overall design. Place it where customers naturally look first, such as the front panel or top of the package. 

Product Name 

Make the product name easy to find. Customers should immediately understand what they're purchasing. 

Brand Colors 

Consistent colors help customers recognize your products across different packaging formats and marketing channels. 

Typography 

Choose fonts that are easy to read at various sizes. Limiting your design to two or three complementary typefaces helps maintain a clean, professional appearance. 

Product Information 

Include any details customers need, such as ingredients, instructions, sizing, care information, or required regulatory labeling. 

Images and Graphics 

Photography, illustrations, and patterns should support your branding rather than compete with important information. 

White Space 

Not every surface needs to be filled. Leaving intentional empty space makes packaging easier to read and creates a cleaner, more premium appearance. 

Interior vs. Exterior Printing 

Exterior printing attracts attention, while interior printing can surprise customers with thank-you messages, patterns, or additional branding during the unboxing experience. 

Website and Social Media 

Include your website, QR code, or social media handles where appropriate to encourage future engagement. 

Your packaging material influences both appearance and performance. 

Popular options include: 

• Paperboard for lightweight retail packaging 
• Corrugated cardboard for shipping 
• Kraft materials for a natural, eco-conscious look 
• Gloss or matte finishes to reinforce your brand personality 

When possible, choose materials that balance durability with sustainability. Right-sized packaging and recyclable materials can help reduce waste while appealing to environmentally conscious customers. 

Beautiful packaging should never come at the expense of product protection. 

Consider adding: 

• Custom tissue paper 
• Protective inserts 
• Dividers 
• Cushioning materials 
• Secure closures 

Example: Protecting Products With Branded Tissue Paper 

Bows and Ribbons wraps its products in custom tissue paper secured with ribbon. Beyond creating an elegant presentation, the tissue paper helps protect products from scratches and movement during transit. 

What small businesses can learn: Protective materials don't have to be plain. Even practical packaging elements can reinforce your brand while improving the customer experience. 

Small details often leave the biggest impression. 

Product Labels  

Custom Lemon Thyme Macarons product label

Lemon Thyme Macarons pairs simple kraft boxes with custom labels and decorative ribbon. The clear window showcases the product while the label reinforces the brand without requiring expensive custom packaging. 

Lesson: Even stock packaging can feel premium with thoughtful branding. 

Packaging Sleeves  

Stacked brown product packaging sleeves with logo

Made by Alana uses custom packaging sleeves to transform plain boxes into branded packaging. The sleeve features the company's logo and online information while maintaining a clean, cohesive design. 

Lesson: Packaging sleeves offer an affordable way to customize standard packaging as your business grows. 

Inserts and Thank-You Cards  

Printed insert card inside product package

Tiny Human Supply Co. includes branded postcards inside its packaging to thank customers and promote future purchases. 

Other popular insert ideas include: 

• Discount codes 
• Product care instructions 
• Brand story cards 
• QR codes 
• Loyalty offers 
• Product recommendations 

These simple additions help extend the customer experience beyond the initial purchase. 

Before placing your order, review your artwork carefully. 

A print-ready design should: 

• Follow the packaging dieline. 
• Include proper bleed and safe margins. 
• Use high-resolution images. 
• Use CMYK color mode for printing. 
• Convert logos to vector format when possible. 
• Proofread all text carefully. 

Requesting a proof or sample before ordering larger quantities can help identify issues before production begins. 

Even great-looking packaging can fall short if basic design principles are overlooked. 

Avoid these common mistakes: 

• Choosing packaging that's larger than necessary. 
• Prioritizing appearance over product protection. 
• Using too many fonts or colors. 
• Overcrowding the design with text. 
• Forgetting important product information. 
• Skipping the proofing process. 
• Inconsistent branding across different packaging pieces. 

Simple, functional packaging often creates a stronger impression than overly complex designs. 

Effective custom packaging starts with understanding your product, your customers, and your brand. From selecting the right packaging format to choosing materials and refining your artwork, every decision contributes to the customer experience. 

Remember that custom packaging doesn't have to begin with a fully printed box. Labels, sleeves, tissue paper, stickers, and inserts can all elevate your presentation while staying within budget. As your business grows, these thoughtful design choices can help your packaging become a recognizable extension of your brand—one that protects your products, communicates your story, and keeps customers coming back. 

Business cards remain a useful tool for networking and promoting your brand. Because they are small and easy to carry, you can always have a few on hand to share your contact details. Most people choose the standard size since it looks professional and works well, but some businesses pick custom sizes to show off their unique style. Whether you are creating your first business card or updating an old one, knowing the standard sizes can help you make a good first impression. 

Standard business card sizes comparison guide

In the United States and Canada, business cards are usually 2” x 3.5” (51 mm by 89 mm). Most professionals pick this size because it is practical and easy to carry. They fit well in wallets, pockets, card holders, and desk organizers. The standard size also makes it easy to exchange cards at meetings and events. Most printers use this size as the default, speeding up the printing process for people who need them for their clients. There are also plenty of design templates and accessories for these dimensions, so businesses can create and reorder cards with ease. 

In Europe, especially in the United Kingdom, the standard business card size is 2.125” x 3.375” (55 mm x 85 mm). This size is similar to European credit cards, so it fits easily into local wallets and card holders. It also matches regional printing standards that use the metric system and is the default for most UK-based printers. 

Even though the size differences are small, both standards are well-established in their regions. Businesses that work with both American and European clients sometimes print both versions. This way, their business cards meet local expectations and help make a good first impression at networking events. 

Choosing the right business card size is the first step to a good design. Once you know your card’s dimensions, it’s easier to decide on spacing, image placement, and print settings. Whether you pick a standard or custom size, setting up your artwork properly helps your cards look professional and print the way you want. 

Business card safe design zones and bleed guide

Once you’ve picked your card size, set up your document with the right bleed lines, trim lines, and safe zone placements. For a standard 2" x 3.5" card, make your design file 2.25" x 3.75" for bleed. This helps avoid white edges after the cards are trimmed. 

Pick high-resolution images that stay sharp at your chosen card size. After you set the final size, adjust photos, logos, and graphics so everything looks balanced and prints clearly. Ensure that the images fit with your business card without any blurriness or distortion. 

Set your artwork to CMYK and use the correct file specs for professional printing. Make sure your colors, layout, and branding match your card size to get accurate colors, clean trimming, and a polished look. 

The size of your business card does more than affect its appearance. It also influences how people receive, keep, and remember your brand. Standard sizes are easy to use and show professionalism, making a strong first impression. Similarly, custom sizes can help you stand out while still supporting your brand and connections. The main thing is to balance creativity with practicality, so your card fits in wallets, is easy to share, and clearly shows your information. With UPrinting, you can create business cards that get noticed at every networking event, and we’ll bring your ideas to life. 

The most popular brochure size is 8.5” x 11” (standard letter size). It fits standard brochure displays and is commonly folded into a tri-fold or half-fold, making it a practical and versatile choice for many marketing materials. However, several other standard brochure sizes are available. Selecting the right size ensures your message is presented effectively.

The size of your brochure affects more than just its appearance. It influences how much content you can include, which fold options are available, and how easy it is to store and distribute. 

In this guide, you'll explore the most common standard brochure sizes, the fold styles compatible with each format, and their ideal applications.

Brochure design formats in various sizes

The 8.5" × 5.5" brochure is a popular standard size because it remains compact and easy to distribute while having enough space for a few graphics with text. Its portable format makes it convenient to hand out at events, insert into shopping bags, use in direct mail marketing, or display on retail counters. 

Choose this size when your design features a concise message supported by a few photos, graphics, or key product details. 

Best for: 

• Event handouts 
• Promotional offers 
• Product highlights 
• Church bulletins 
• Small business advertising 

Compatible fold: 

• Half Fold 

The 8.5" × 11" brochure, or letter size, is arguably the most widely used standard format since it has the perfect balance of space, versatility, and affordability. It is suitable for a wide range of marketing materials while supporting multiple fold options to accommodate different layouts and content needs. 

With ample room for product or service descriptions, eye-catching images, and compelling calls to action, this size is an excellent choice for businesses that want to communicate detailed information without sacrificing portability and ease of distribution. 

Best for: 

• Company brochures 
• Healthcare information 
• Educational materials 
• Retail promotions 
• Product overviews 

Compatible folds: 

• Trifold
• Half Fold
• Z-Fold 
• Gate Fold 
• French Fold 

The 8.5" × 14" brochure, also called legal size, offers additional vertical space for more detailed content while maintaining a slim, easy-to-handle format. The extra length gives you more room for larger images, expanded product or service information, pricing details, and other important content without making the brochure feel bulky. 

This is a great format for presenting more information than a standard letter-size brochure can accommodate while maintaining a clean, professional layout. 

Best for: 

• Restaurant menus 
• Service guides 
• Pricing sheets 
• Healthcare brochures 
• Real estate listings 

Compatible folds: 

• Trifold 
• Half Fold 

The 9" × 12" brochure is a larger format that delivers a polished, premium look while providing plenty of space for striking visuals and detailed content. This size is ideal for showcasing striking photos, bold branding, and elegant layouts that capture attention. 

Choose this size when visual impact is just as important as the information you’re presenting. It’s an excellent option for businesses and organizations that want to create a sophisticated, high-end marketing piece. 

Best for: 

• Luxury brands 
• Real estate marketing 
• Hospitality businesses 
• Interior design portfolios 
• Corporate presentations 

Compatible folds: 

• Gate Fold 
• Half Fold 

The 11" × 17" brochure, or tabloid size, has ample space for detailed content, large visuals, charts, diagrams, and captivating photos. Its expansive layout allows you to organize complex information without making the brochure design feel crowded. 

Choose tabloid size when you need to showcase multiple products or services, present product or service comparisons, or combine compelling visuals with in-depth information in a single brochure. 

Best for: 

• Product catalogs 
• Tourism guides 
• Manufacturing brochures 
• Educational materials 
• Product comparison guides 

Compatible folds: 

• Half Fold 
• Trifold 

The 11" × 25.5" is the largest standard brochure size and is designed for projects that require extensive visuals and content. It offers ample space to present information in a clear, sequential flow while accommodating large maps, complex illustrations, and panoramic images. 

Choose this size when your design needs to guide readers through multiple sections or showcase detailed visuals without sacrificing readability. It’s an excellent format for informational materials that benefit from a structured, easy-to-follow layout. 

Best for: 

• City maps 
• Travel guides 
• Museum guides 
• Large infographics 
• Visitor information 

Compatible folds: 

• Roll Fold 
• Accordion Fold 

Brochure folding options and panel layouts

Not sure which brochure size is right for your project? Use the comparison guide below to find the best format based on your marketing goals, industry, and the type of content you plan to include.  

Choosing the right brochure size is only part of the decision. It is equally important to select a fold style that complements your content, design, and how you want readers to interact with your brochure. 

While brochure size determines which fold styles are compatible, it doesn’t dictate the best one to use. The ideal fold depends on three key factors: 

1. The brochure size 
2. The amount of content 
3. How you want readers to experience the information 

The right brochure size sets the tone for everything that follows: from how much content fits to how your audience picks it up and flips through it. Consider the information you need to include, the fold that best supports your layout, and the experience you want to create.  

At UPrinting, you’ll find a wide selection of standard brochure sizes, fold styles, premium paper stocks, finishing options — plus free templates to get you started. Whether you’re promoting a business, launching a new product, or spreading awareness, we make it easy to create high-quality brochures that leave a lasting impression. 

Your Guide to Better Brochure Design  

A brochure may look perfect on your screen, but it isn't always ready for print. Designing a brochure for print requires proper document setup, high-resolution images, and a print-ready file, so the finished product looks as intended. With the right approach and by following a clear design process, you can achieve professional results and create effective marketing materials. Whether you're promoting a business, an event, or a new product, this UPrinting guide covers everything you need to know, from brochure planning and layout preparation to final file setup and common mistakes to avoid.  

Every great brochure begins with a plan. Before you open your design software, organize your ideas and consider what you want your brochure to accomplish.  

Define Your Goal  

Start by identifying your goal for the brochure. Are you using your brochure for promotions, to share your brand story, or to advertise an event? Once you have a clear objective, you’ll get a sense of how you want your content to look and what information to include.  

Know Your Audience  

Next, think about who your readers will be and what they’ll want to know. For example, if you’re printing a brochure for new customers, they may want to learn more about your business and the products and services rather than focus on special offers.  

Gather Your Content  

With your content gathered, focus on how it all comes together on the page. Make sure every headline, image, and graphic works toward the same message, and keep visuals consistent with your brand: same colors, image style, and graphic elements throughout.  

The size and fold of your brochure will determine how readers will navigate your content. Below are some of the most common brochure sizes: 

If you’re unsure which brochure size to choose, go for the 8.5” x 11”. It's the most popular option because it’s versatile, affordable, and suits most businesses. 

Aside from the size, choosing a fold type is also essential: 

For standard fold types, the bifold and trifold are ideal options. They're the most widely used formats and great for text-heavy information or showcasing images. 

Once you’ve decided on your brochure’s size and fold, it’s time to make sure your document is ready for professional printing. 

Use CMYK Color Mode 

Commercial printers use CMYK (Cyan, Magenta, Yellow, and Black) inks, while digital screens show colors in RGB. Using CMYK ensures colors are printed accurately. 

Use High-Resolution Images 

For sharp, professional-looking brochures, make sure that all photos and images are 300 dpi. Using low-resolution images or anything lower than 300 dpi will often appear blurry or pixelated when printed. 

Understand Bleed, Trim, and Safe Margins

Tri-fold brochure print template

To avoid your design from being cut off during printing, include a bleed, trim line, and safe margins in your print file. 

• Bleed – The extra image or background that goes beyond the finished edge of your brochure. Adding a 1/8" (approx. 3 mm) bleed on every side of the brochure helps prevent unwanted white edges. 
• Trim line – Where your brochure will be cut to its final size. Keep in mind that anything outside the trim line will be removed during production. 
• Safe margin – This is where you’ll keep important elements such as text, logos, and QR codes at least 0.125"–0.25" from the trim edge. 

Example Document Setup 

If your brochure’s size is 8.5” x 11”, this is how to set up your document: 

To ensure your brochure prints correctly, you can also make use of print layout templates if your printer offers them. See UPrinting’s brochure templates.

Tri-fold cleaning services brochure

With your document ready, you can now start creating your layout. A good brochure guides readers through your message one panel at a time. To begin, here's what we recommend for each part of your brochure:  

• Front cover – The first thing your readers will see when they hold your brochure. Keep it simple and inviting. Add a compelling headline, logo, and an attention-grabbing, high-quality image that will encourage readers to open the brochure. Remember that the goal is to spark interest, not explain everything at once.  
• Inside panels – These contain your main message. Break content into sections with clear headings rather than long blocks of text, so readers can quickly find the information they’re looking for. Focus on the benefits you offer and include relevant images or graphics as needed.  
• Back panel – The back panel is the last thing readers will see and is the perfect spot for contact details and a call to action. Include your business name, phone number, website, email address, and social media when available. You can also add a QR code to direct customers to your page or online store.  

Add Content and Visuals  

 Make sure that every headline, paragraph, image, and graphic works together to support your message. Keep visuals consistent with your brand by using the same colors, image style, and graphic elements throughout the brochure.  

Keep Your Fonts Simple  

Choose one font for headings and another for body text, or use different weights of the same font family for a cleaner look. Using two to three complementary fonts and enough spacing creates a consistent design that makes your content readable, polished, and professional.  

Write Clear and Effective Copy  

Keep copy concise and organized. Use descriptive headings and write short paragraphs that focus on one idea at a time, so as not to overwhelm readers with information. Let customers know the advantages of your products and services instead of simply listing features. 

Take a few minutes to review your design one last time before printing. Doing this helps prevent costly mistakes and ensures your brochure prints exactly as needed. Use this checklist as a quick guide: 

• Document uses CMYK color mode
• Images are 300 dpi
• 1/8" (approx. 3 mm) bleed is included
• Content stays inside the safe margin
• Fonts are embedded if required
• Brochure is saved as a print-ready PDF
• Spelling and grammar are correct
• Phone numbers, email, and website URLs are accurate
• Panels are in the correct order

For best results, request an online proof from your printer to help identify any issues before your brochure goes into production. 

Follow these best practices to create a brochure that’s visually appealing and ready for print:  

Prioritize Your Most Important Message  

Readers can decide instantly whether they’re interested in your brochure. Use your front cover and first inside panel to highlight your main message and value proposition right away.  

Mistake to avoid: Making readers search for important information and focusing on supporting details first.  

Guide Readers Through the Brochure  

Arrange your content in the order you want it read. Your brochure should follow a logical flow, leading from one panel to the next and ending with a clear call to action on the back panel.  

Mistake to avoid: Jumping between unrelated topics or sections in a confusing order.  

Balance Text and Visuals  

Use images that complement your message. Pair visuals with concise copy so your brochure feels balanced and easy to scan. Leave enough white space to allow breathing room between paragraphs and images, and also so information stands out.  

Mistake to avoid: Overloading panels with text or using visuals that distract from your message.  

Keep Your Branding Consistent  

Your brochure should feel like a reflection of your brand. Use consistent colors, fonts, logos, and visuals to create a professional and recognizable look.  

Mistake to avoid: Mixing different styles or using inconsistent branding throughout the brochure.  

End With a Clear Next Step  

Before readers put your brochure down, make sure they know what to do next. Whether it’s visiting your website, calling your business, scanning a QR code, or requesting a quote, a clear call to action prompts your readers on what to do next.  

Mistake to avoid: Ending the brochure without a call to action or including your contact information.  

Designing a great brochure is not just about creating an attractive layout. It also means preparing your file and ensuring it prints accurately and professionally. Before sending your design for printing, review every panel, image, and line of text so that everything meets your printer's specifications. With careful planning and attention to detail, you can create a brochure that captures attention and communicates your message effectively. Ready to bring your design to life? [Get an instant quote from UPrinting] and start printing with confidence. 

10 Brochure Folds and How to Create Them 

Standard Brochure Printing Sizes 

How Much Does It Cost to Print Brochures? 

Flyers and Brochures in the Digital Age: Integrating QR Codes 

Brochures are one of the most affordable print products you can use to promote your business, event, or product. And if you're planning to print some, you probably want to know how much you will have to shell out. 

Brochure printing doesn’t really come with a fixed cost because brochures are typically customized and the pricing depends on several factors. This UPrinting guide explains what goes into brochure pricing, average costs, and practical ways to save on printing without sacrificing quality. 

Brochures printing usually cost $0.15 to $2.50 per piece, depending on the printer. At UPrinting, prices range between $212 and $246 (approximately $0.42 to $0.49) per brochure. Keep in mind that prices may vary based on the quantity, size, material, printing option, and turnaround time you choose. 

Brochure Printing Cost by Fold Type 

Estimated prices based on 500 pieces of 8.5” x 11” brochures using 100 lb. paper with gloss finish, full-color double-sided printing, and a 3-business-day turnaround.

*Includes bifold (half-fold), trifold, Z-fold, accordion fold, roll fold, double parallel fold, and French fold. 

What this means: Most standard fold styles cost the same, but specialty folds cost more because they require additional folding during production. If you’re looking for the most affordable fold type, choose standard options like the No fold, bifold, and trifold. 

How Paper Type and Size Affect Pricing 

Estimated prices based on 500 brochures, full-color printing (outside and inside), and a 3-business-day turnaround. 

What this means: Paper stock and brochure size have a bigger impact on printing costs than just the fold type alone. Smaller brochures use less paper and are usually the cheapest, while larger sizes and premium paper stocks increase the cost per piece. 

Below are several factors that determine how much you’ll pay for brochure printing.

1. Quantity

The number of brochures you order can influence their printing cost; the setup cost, not necessarily. You see, the setup process is the same whether you’re printing 100 brochures or 10,000. Setup costs are usually spread across the entire order, and the more you order brochures, the less expensive each piece is. So, while ordering in bulk can save you money, not all brochure are meant to be produced in large quantities such as those for one-time events or seasonal promos. In the case of the latter, ordering a smaller quantity would be the more practical choice.

2. Size

Larger brochures require more paper and ink, so they often cost more. Standard brochure sizes are the most affordable because they fit efficiently on commercial printing sheets. They also allow room for text, photos, and graphics without increasing production costs.

3. Paper Stock

Paper stock doesn’t just affect the cost of your brochures, it also affects their visual impact. Standard paper stock is usually the most budget-friendly choice and is ideal for everyday marketing materials. Meanwhile, thicker and heavier paper stock feels more premium and can cost more because it uses more and at times better material and may require additional handling.

4. Fold Type

Simple folds cost less than specialty folds. Standard folds like the bifold and trifold are some of the most affordable options because they require less finishing. On the other hand, specialty folds like gate fold and French fold take additional time to produce, which contributes to their overall cost.

5. Coating and Finish

Adding a protective coating to your brochures can improve their durability and appearance, but it can also increase their printing costs. Coating options such as gloss, matte, and UV finishes help resist fingerprints, moisture, and everyday wear. If your brochures will be handled often or displayed for extended periods, adding a protective coating may be worth the investment. However, if your brochures are only meant for short-term use, skipping the coating can help reduce printing costs.

6. Turnaround Time and Shipping

Rush printing and faster shipping can increase the total price. Standard turnaround times are usually cheaper because they’re scheduled as part of the regular production workflow. If you need your orders immediately, rush shipping may incur additional fees.

Printing brochures doesn’t have to break your budget. Use these tips to save money and lower printing costs:  

• Choose standard sizes and paper stocks. These common sizes and materials usually cost less to print. Premium paper stocks and specialty finishes are more expensive and can add to your final cost. If your project is for short-term promotions, events, or product handouts, choose standard paper — it gives you the quality you need at a lower cost.  
• Use a simple fold style, such as a trifold or bifold. They require less finishing than specialty folds, making them a practical choice for most marketing campaigns.  
• Order larger quantities. Buying in bulk may seem pricier, but the price per brochure decreases as you order more. This also saves you time from restocking and placing several small orders throughout the year.  
• Use standard turnaround. Order your brochures before your deadline to take advantage of standard production schedules. Rush production and expedited shipping can cost more than standard turnaround times.  
• Compare your printing options in a product calculator before ordering. Most online printers let you adjust specifications to see how each change affects the price. This helps you find the right balance between cost, quality, and turnaround time. 

The easiest way to estimate brochure costs is to use an online pricing calculator. With online calculators, you can select your preferred specifications such as size, materials, fold type, printing options, and turnaround time. As you customize these options, the estimated price updates instantly, making it easy to explore different configurations, avoid unexpected costs, and make changes that fit your budget without compromising quality.  

If you’re ready to compare options, browse UPrinting’s selection of affordable brochure printing to get your price estimate and start your order before checkout.

Whether you're printing a few brochures or thousands, considering factors like quantity, size, paper stock, and turnaround can affect your final cost. Planning and comparing your options before placing an order helps ensure you get professional-looking brochures that fit both your goals and your budget, and that you get the most value from your investment. 

How to Design a Brochure for Printing 

10 Brochure Folds and How to Create Them 

Standard Brochure Printing Sizes 

John Lazration builds entire game universes from scratch.

He designs the gameplay, writes the story, prints the figures, and assembles every character piece by hand. With two printers and a relentlessly creative mind, there's almost nothing he can't make.

But when it's time to creating marketing materials that promote what he's built, he doesn't do the printing himself. He calls us!

It started in 2015 with a wooden kit 3D printer a dream of designing his own action figures. That dream became LazArt Studios LLC, an independent tabletop game and collectible studio operating out of his basement in New Jersey.

I was hooked! As an avid toy and memorabilia collector, as well as an appreciator and creator of custom toy art, this was an obvious calling," John wrote on his website

With his own 3D printers and 20 years of production experience, he had the tools to figure out the product packaging boxes himself. Now it was about where he wanted his energy to go.

By finding the right print partner in UPrinting, he got professionally-printed mailer boxes, stayed within budget, and kept his focus exactly where it belongs — on the game, the figures, and the Draughtnauts universe.

No one can do it all by themselves, so being the customer is no problem when the partnership is strong. I knew I could get a much higher quality product by outsourcing packaging so I can focus on my small batch studio-printed products.

For a game built on strategy, John treated packaging the same way: pick the right move, the right partner, and let it pay off.

He ordered three different sizes of mailer boxes through UPrinting, custom-built to fit his game sets and individual pieces. This is where the partnership really proved itself!

The ability to easily design and produce packaging with a unique dimension set was critical to moving my product to a more refined and professional look, timely and within a reasonable budget.

A great product isn't just about what you make, it also matters how it shows up in the world. The right print partner doesn't take anything away from your vision. They help complete the mission.

Draughtnauts looks every bit as ambitious as the universe it lives in. And now, the packaging is worthy of the adventure it holds.

Planning to print brochures but not sure whether to go for a trifold or a bifold? Both of these formats are designed to suit different types of content, audiences, and marketing goals. Still, the right brochure fold can make your content easier to organize, read, and remember. 

This UPrinting guide compares trifold vs. bifold brochures, breaks down their key differences, and helps you decide which option is the best fit for your next project. 

Brochures are created from a single sheet of paper, but their folds determine how many panels there will be and how the information will be organized and presented. The bifold and trifold are two of the most common brochure fold types, each with a distinct takeaway.  

What is a Bifold Brochure?  

A bifold brochure, also known as a half-fold, is folded once at the center. It consists of four panels that open like a book. This format features larger sections, making it ideal for bigger graphics, photos, or shorter texts.  

What is a Trifold Brochure?  

A trifold brochure is folded into thirds, creating six panels which are smaller than a bifolds’. This may mean less space for large graphics and photos, unless you stretch the images such that they cover two panels. A trifold can also make it easier to organize detailed information in a logical sequence and provides more space for text. 

For a quick comparison of trifold and bifold brochures, see the table below for their key differences: 

Number of Panels  

The most obvious difference between trifold and bifold brochures is the number of panels. A bifold brochure has four:  

• Front cover  
• Two inside panels  
• Back cover  

Meanwhile, a trifold brochure has six smaller panels:  

• Front cover  
• Inside flap  
• Three interior panels  
• Back panel  

Layout  

A trifold brochure divides your content into smaller sections, making it ideal for presenting information in a more organized, structured way. A bifold brochure has larger panels, creating more space for images, headlines, and graphics and providing a cleaner appearance.  

Reading Flow  

Trifold brochures encourage readers to move through the content one panel at a time, from left to right. Rather than seeing everything at once, readers discover information gradually as it unfolds. This format works well if you’re explaining services or a process, sharing your brand story, or introducing multiple products. Bifold brochures have a simpler layout. They open like a book, revealing a large, two-page spread at once. This format is perfect for showcasing visual content, concise messages, and a clean product presentation.  

Cost  

Costs for both types of brochure folds are generally the same when printed with the same specifications. Instead of the fold format, factors such as the paper stock, size, quantity, coatings, and turnaround time can affect the total cost of each format.  

Best Uses  

A trifold brochure is best for organizing detailed information, such as healthcare information, travel guides, service descriptions, or company profiles. Meanwhile, bifold brochures are great for showcasing products, portfolios, restaurant menus, real estate listings, and other marketing materials where strong visuals are a priority.  

Recommended Paper Stock  

Both the trifold and bifold brochures can be printed on a variety of paper stocks. However, the best option depends on your design and the brochure’s purpose. For trifold brochures, 80 lb. and 100 lb. paper (gloss or matte) are recommended because it’s flexible to fold and gives a professional look. If you want something standard for bifold brochures, 100 lb. is a great choice. For highlighting images, photos, or presentations, choose cardstock paper, as it feels more premium.

A trifold brochure is one of the most versatile brochure formats because it’s compact and in an easy-to-distribute format. Before deciding if a trifold is the right fit for you, consider its advantages and limitations. 

While bifold brochures offer a polished presentation with their clean, book-like layout, they’re more suitable for projects that don’t have extensive, text-heavy content.

Once you’ve chosen the right brochure format, consider the design to help ensure that your brochure is effective. Follow these tips when designing your brochure: 

Start With a Clear Purpose 

Before choosing the colors, fonts, or images, think about how you want to use your brochure. Is it to introduce your business, promote a product, explain services, or showcase tourist spots? Having one clear goal helps you decide what to highlight in the brochure and prevents it from being cluttered with unnecessary information. 

Organize Your Content Before Designing 

Organize the flow of your content in the brochure. For example, the front cover should grab attention with a compelling headline and eye-catching image. Meanwhile, the inside panels should include important details such as products and services, benefits, and supporting information. Lastly, the back panel can feature your brand’s contact details, a call to action, and your website or QR code. 

Keep the Design Clean 

Use white space to avoid overcrowding your brochure. Keep text and visuals balanced — if one panel contains a chunk of text, the other panel should only have minimal text and an image to make the brochure feel more professional. Better yet, see if you can shorten your copy into shorter paragraphs or bullets to make the page more readable. 

Use High-Quality Images 

Choose images that are relevant, consistent, and sharp. Do not stretch small images, as they can appear pixelated or blurry when printed. Use professional product photography, and include images of your team, customers, or work in action to connect with your readers. 

Choose Easy-to-Read Fonts 

Select two or three complementary fonts to maintain your brochure’s readability. Use a good font hierarchy to make it easy for readers to scan the page. 

Example: 

• A large headline 
• Medium-sized subheadings 
• Clear body text 
• Short captions when needed 

Too many font styles can make the brochure look cluttered and distract readers from noticing your message. 

Choose the Right Paper Stock 

Paper stock influences the durability and appearance of your brochure. Choosing thinner paper can make your brochure more likely to crumple, wrinkle, or tear. Instead, pick paper stock that will make your brochure last longer. Use materials that will enhance your design’s vibrant colors and opt for a matte finish if your brochure contains a lot of text. Check with your printer if they are able to provide paper swatches or sample kits so you’ll have a better idea how your brochure would look and feel like. 

Include a Clear Call to Action 

Add a simple call to action to prompt readers to make a decision after reading your brochure. Place it where it’s easy to find, usually on the back panel or near the end of the brochure. Pair the call to action with your contact details, website, or QR code to make the next step accessible. 

The best brochure fold depends on your content, design, and marketing goals. 

Choose a trifold brochure when: 

• You need to include detailed information about your products or services. 
• Your content is easier to understand when divided into multiple sections. 
• You’re creating brochures for trade shows, direct mail, or information racks. 
• You want to guide readers through your content step by step. 

Choose a bifold brochure when: 

• You want to highlight large images or product photography. 
• Your message is short, focused, and visually driven. 
• You prefer a clean, spacious layout. 
• You're creating polished presentations, portfolios, restaurant menus, real estate brochures, or event programs.

There isn't a one-size-fits-all brochure, and both trifold and bifold brochures are effective marketing tools. If you're sharing detailed information, a trifold gives you more space to organize your message, while a bifold is better suited to showcasing beautiful visuals or keeping your design clean and simple. When choosing a brochure format, consider your content and audience. This way, you'll create a piece that's not only easier to read, but also one that leaves a lasting impression. 

10 Brochure Folds and How to Create Them 

How to Design a Brochure for Printing 

How Much Does It Cost to Print Brochures? 

Standard Brochure Printing Sizes 

10 Essential Components for Real Estate Brochures 

10 Important Elements for Crafting Travel Brochures