BBB Advertising Pledge Program

Reloadable Debit Cards Favored by Scammers

Wed, 31 Mar 2010 05:00:00 GMT

Your BBB has been relentless in warning you and other consumers not to use wire-transfer services to purchase items online at auction and classified ad sites. Why? Because it’s been a favorite method

Parents Pay for Baby Photos, Never Receive Them

Thu, 04 Feb 2010 06:00:00 GMT

If you're a new parent, you know how important it is to document your baby's first moments.

Chrysler to Air $2.5 million Super Bowl Ad

Thu, 28 Jan 2010 06:00:00 GMT

Chrysler to Air $2.5 million Super Bowl Ad

Apple's New iPad to Start at $499

Wed, 27 Jan 2010 06:00:00 GMT

Apple's New iPad to Start at $499

FCC Wants Answers to Why Cell Phone Termination Fees Are So High

Wed, 27 Jan 2010 06:00:00 GMT

FCC Wants Answers to Why Cell Phone Termination Fees Are So High

BBB Names 'Dirty Dozen' Businesses

Tue, 26 Jan 2010 06:00:00 GMT

BBB Names 'Dirty Dozen' Businesses

Consejo de BBB para negocios pequeños: ¿Piensa que no puede afrontar el gasto de un comercial de TV? Piense otra vez.

Mon, 02 Feb 2009 06:00:00 GMT

Debido a la economía que va en declive, las compañías grandes están disminuyendo la cantidad de espacios comerciales que compran y los negocios pequeños están cosechando el beneficio de tarifas significativamente más bajas. Los avisos publicitarios de televisión que en un momento quedaban relegados a tempranas horas de la mañana ahora están omnipresentes y los productos tales como Snuggie y Shamwow se han convertido en nombres conocidos. Para los propietarios de negocios pequeños interesados en los avisos comerciales en la TV, Better Business Bureau (BBB) ofrece asesoramiento acerca del modo de manejar efectivamente el proceso de atraer la atención de clientes a través de la pantalla chica.

BBB Approves Nestlé USA Pledge to Modify Child-Directed Advertising

Mon, 01 Dec 2008 06:00:00 GMT

The Council of Better Business Bureaus today announced its approval of Nestlé USA’s advertising pledge as a participant in the Children’s Food and Beverage Advertising Initiative. Nestlé has pledged that, effective January 1, 2009, 100 percent of its advertising directed primarily to children under 12 will be for products that meet nutritional guidelines.

Campbell Soup Company Strengthens Pledge Under the Children’s Food and Beverage Advertising Initiative

Wed, 22 Oct 2008 05:00:00 GMT

The Council of Better Business Bureaus today announced the approval of Campbell Soup Company’s amended pledge as a participant in the Children’s Food and Beverage Advertising Initiative. As a result of Campbell’s dedication to providing healthier food options, the company has successfully reformulated 11 of its children’s soups to contain substantially less sodium. The amended advertising pledge made to BBB’s Children’s Food and Beverage Advertising Initiative reflects the progress made in the reformulation of products and includes a more rigorous requirement for sodium content in soups marketed to kids under 12.

BBB Small Business Advice: Developing Your Brand to Bring in Customers

Mon, 30 Jun 2008 05:00:00 GMT

Despite unrest in economic markets around the globe, advertising spending worldwide is forecasted to reach $600 billion this year, a 20 percent increase from $500 billion in 2006. Major corporations like Proctor & Gamble ($5.2 billion), AT&T ($3.2 billion) and General Motors Corp. ($3.0 billion) spend billions every year to cultivate and protect their brand – and with good reason. A company’s brand helps differentiate it from competitors, build loyalty among customers and solidify its credibility. Cultivating an image and position isn’t just for large corporations though, and Better Business Bureau is offering advice for small business owners on how to get an edge through branding.

BBB Warns Consumers of Weight-Loss Schemes that Only Make Your Wallet Lighter

Mon, 07 Jan 2008 06:00:00 GMT

BBB reports forty percent increase since 2002 in complaints against weight-loss industries including: fraudulent clinical trials, weight- loss tea, hypnosis, and fat- dissolving injections. Article highlights untrustworthy businesses from across the United States and advises consumer to research reputation of companies offering weight-loss solutions before making a purchasing decision.

FTC - Dietary Supplements: An Advertising Guide for Industry

Mon, 01 Oct 2007 05:00:00 GMT

The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.

FTC - How to Advertise Consumer Credit & Lease Terms

Mon, 01 Oct 2007 05:00:00 GMT

This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases.

FTC Explains ‘Made in USA’ Standard To Confirm Consumer Confidence

Mon, 01 Oct 2007 05:00:00 GMT

In the aftermath of the September 11 attack on the World Trade Center and the Pentagon, news reports suggest that more American consumers are seeking out products that are "Made in the USA" with the expectation that the claim is truthful and accurate.

FTC- Explains ‘Made in USA’ Standard To Confirm Consumer Confidence

Mon, 01 Oct 2007 05:00:00 GMT

FTC - Ads for Business Opportunities: How To Detect Deception

Fri, 01 Dec 2006 06:00:00 GMT

It’s not hard to see why ads for business opportunities that promote the benefits of being your own boss and making money quickly are appealing. But the Federal Trade Commission (FTC), the government agency that monitors advertising for deception, says that some ads for business opportunities feature empty promises and false claims that potential entrepreneurs could never realize.

FTC - Screening Advertisements: A Guide for The Media

Fri, 01 Dec 2006 06:00:00 GMT

Fraudulent claims can show up in ads for a wide variety of products and services. Most use similar terms and techniques to entice a reader, listener, or viewer to respond favorably to an ad. This publication includes general tips on how to screen ads effectively and particular tip-offs - "buzz words" or techniques - to help you identify some of the most common types of deceptions that are found in ads for get-rich-quick schemes, weight loss fraud, health fraud, credit repair and loan scams, travel fraud and product misrepresentations. By learning to spot the tell-tale signs of fraudulent advertising, you can protect your customers, your bottom line, your reputation, and the good name of your legitimate advertisers.

FTC - Diploma Mills: Degrees of Deception

Sun, 01 Oct 2006 05:00:00 GMT

Are you ever tempted by an email or an ad claiming you can “earn a college degree based...on life experience”? Don’t be, say attorneys for the Federal Trade Commission (FTC), America’s consumer protection agency. Chances are good that the ad is for a “diploma mill,” a company that offers “degrees” or certificates for a flat fee, requires little course work, if any, and awards degrees based solely on life experience.

FTC - Evaluating Diabetes Claims? Be Smart. Be Skeptical.

Sun, 01 Oct 2006 05:00:00 GMT

Evaluating online claims for diabetes products is a two-step process. First, be smart. Then, be skeptical. The Federal Trade Commission, the nation’s consumer protection agency, says it’s best to check any product out with your health care provider before you buy it. That’s because some fraudulent marketers try to make money by peddling products that sound great, but just don’t — and can’t — work as promised.

FTC - Evaluating Diabetes Claims? Be Smart. Be Skeptical.

Sun, 01 Oct 2006 05:00:00 GMT