Children's Advertising Review Unit

I Saw Mommy Emailing Santa Claus

Thu, 08 Dec 2011 06:00:00 GMT

Protecting children Online is at the top of BBB's wish list.

CARU Public Service Announcement Asks Parents: "Do You Really Know Where Your Children Are on the Internet?"

Wed, 11 Aug 2010 05:00:00 GMT

The Children’s Advertising Review Unit (CARU) of CBBB, Inc., recently launched its first public service announcements, cautioning parents to be alert to their children’s activities on the Internet.

Children’s Food and Beverage Advertising Initiative Issues Statement on the White House Task Force on Childhood Obesity Report

Tue, 11 May 2010 05:00:00 GMT

The Children’s Food and Beverage Advertising Initiative Director, Elaine D. Kolish, issued a statement in response to the Childhood Obesity Task Force report released today.

CARU Recommends J&J Discontinue 'Listerine Smart Rinse' Ads During Kids' Programming

Fri, 02 Apr 2010 05:00:00 GMT

The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that the Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc. discontinue advertising Listerine Smart Rinse during child-directed programming. J&J has said it will appeal CARU’s decision to the National Advertising Review Board.

CARU Recommends JAKKS Pacific Modify Ad to Better Depict Adult Supervision

Fri, 02 Apr 2010 05:00:00 GMT

The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that JAKKS Pacific modify broadcast advertising for the Candy Jewel Factory Oven to better depict the need for adult supervision.

CARU Recommends Roblox Add Privacy Protections

Tue, 16 Feb 2010 06:00:00 GMT

The Children’s Advertising Review Unit (CARU) recommendeded that Roblox modify its website to better protect the privacy of child visitors. The company has done so.

CARU Recommends Toys ' R' Us Modify Ad

Wed, 13 Jan 2010 06:00:00 GMT

The Children’s Advertising Review Unit (CARU) recommendeded that Toys “R” Us’ modify advertising for the Home Depot Work Bench with Lights and Sounds.

BBB Reports on Progress of Children’s Food and Beverage Advertising Initiative at FTC Forum

Tue, 15 Dec 2009 06:00:00 GMT

Because of industry self-regulation, healthier options are increasingly advertised to kids

BBB Speaks on Success of Industry Initiative at Children Now Conference

Mon, 14 Dec 2009 06:00:00 GMT

Industry Self-Regulation is Working, Says Children’s Food and Beverage Advertising Initiative Director Elaine D. Kolish.

Food and Beverage Companies Continue to Raise the Bar When Advertising to Kids

Mon, 26 Oct 2009 05:00:00 GMT

Children’s Food and Beverage Advertising Initiative report shows marked progress in 2008 through self-regulation.

New Year Brings New Changes to Children’s Food and Beverage Advertising Landscape

Wed, 14 Jan 2009 06:00:00 GMT

The Council of Better Business Bureaus today announced that the commitments of all 15 of the Children’s Food and Beverage Advertising Initiative participants are now in effect. On January 1, the advertising commitments in the pledges of General Mills, Inc., Kellogg Company, Nestlé USA and The Dannon Company went fully into effect, joining the pledges of the 11 other Initiative members already in effect.

BBB Announces The Dannon Company as Newest Member of the Children’s Food and Beverage Advertising Initiative

Tue, 23 Sep 2008 05:00:00 GMT

The Council of Better Business Bureaus today announced that The Dannon Company has become the 15th company to join the Children’s Food and Beverage Advertising Initiative. BBB also announced approval of The Dannon Company’s pledge. This pledge includes the commitment that 100 percent of advertising directed primarily to children under 12 in television, radio, print and Internet venues will be for products that meet nutritional guidelines that BBB has reviewed and approved.

BBB issues progress report on Children’s Food & Beverage Advertising Initiative, announces Nestlé USA as new participant: Major U.S. Food and Beverage Companies Comply With Pledges On Kids’ Advertising

Tue, 29 Jul 2008 05:00:00 GMT

The Council of Better Business Bureaus today released its first report on the progress that participants in BBB’s groundbreaking self-regulation program—the Children’s Fo¬od & Beverage Advertising Initiative— have made in changing the children’s food and beverage advertising landscape. BBB has assessed the participants’ compliance with their pledges regarding child-directed advertising of their food and beverage products and concluded that the participants met their pledge obligations and that the few minor compliance issues that occurred have been remedied. BBB also announced today that Nestlé USA, maker of Juicy Juice® and Nestlé® Nesquik®, has joined the Initiative.

BBB's Children's Food and Beverage Advertising Initiative Announces Cadbury Adams Commitment to Stop Advertising Bubblicious Gum to Children Under 12

Wed, 23 Apr 2008 05:00:00 GMT

Better Business Bureau’s Children’s Food and Beverage Advertising Initiative announced today that it has approved Cadbury Adams USA’s decision to cease advertising for Bubblicious gum that is directed primarily to children under 12. Television, print and radio ads for the product primarily directed to children under 12 stopped earlier this year and the product Web site was recently revamped and is no longer directed at children under 12.

BBB Approves ConAgra Foods’ Pledge to Modify Child-Directed Advertising: Future advertising directed to children under 12 will focus on products meeting new nutrition criteria

Thu, 06 Mar 2008 06:00:00 GMT

The Council of Better Business Bureaus today announced its approval of ConAgra Foods’ advertising pledge to focus its advertising to children under 12 years old on better-for-you foods. As a participant in the BBB Children’s Food and Beverage Advertising Initiative, ConAgra Foods has pledged that 100 percent of its advertising directed primarily to children under 12 will be for products that meet new nutritional guidelines or include healthy lifestyle messages.

NAD Attorney Wayne J. Keeley Named Director of Children’s Advertising Review Unit

Mon, 05 Nov 2007 06:00:00 GMT

The Council of Better Business Bureaus (CBBB) today announced the appointment of Wayne J. Keeley as Director, Children’s Advertising Review Unit (CARU) of the CBBB, effective immediately.

ConAgra Foods Joins BBB Children’s Food and Beverage Advertising Initiative: ConAgra Foods to Develop Children’s Advertising Pledge in Consultation with BBB

Fri, 05 Oct 2007 05:00:00 GMT

- The Council of Better Business Bureaus today announced that ConAgra Foods Inc., one of North America’s leading packaged food companies, has joined 12 other major food and beverage marketers as a member of the BBB’s Children's Food and Beverage Advertising Initiative.

FTC - How to Comply With The Children's Online Privacy Protection Rule

Wed, 06 Dec 2006 06:00:00 GMT

The Children's Online Privacy Protection Act, effective April 21, 2000, applies to the online collection of personal information from children under 13. The new rules spell out what a Web site operator must include in a privacy policy, when and how to seek verifiable consent from a parent and what responsibilities an operator has to protect children's privacy and safety online.

New Food, Beverage Initiative to Focus Kids' Ads on Healthy Choices; Revised Guidelines Strengthen CARU's Guidance to Food Advertisers

Tue, 14 Nov 2006 06:00:00 GMT

November 14, 2006 - The Council of Better Business Bureaus (CBBB) and the National Advertising Review Council (NARC) today announced two significant developments in the self-regulation of advertising directed to children under 12: