National Advertising Review Council http://www.bbb.org/us 10 Major Marketing/ Media Trade Groups Launch Program to Give Consumers Enhanced Control Over Collection and Use of Web Viewing Data for Online Behavioral Advertising Mon, 04 Oct 2010 05:00:00 GMT Comprehensive, Self-Regulatory Initiative Includes Opt-out Website and Promotes Use of ‘Advertising Option Icon’ that Alerts Consumers to Online Behavioral Ads<img src="http://feeds.feedburner.com/~r/US-BBB-National-Advertising-Review-Council/~4/3-iANziSUNs" height="1" width="1"/> http://feedproxy.google.com/~r/US-BBB-National-Advertising-Review-Council/~3/3-iANziSUNs/major-marketing-media-trade-groups-launch-program-to-give-consumers-enhanced-control-over-collection-and-use-of-web-viewing-data-for-online-behavioral-advertising--22561 http://www.bbb.org/us/article/major-marketing-media-trade-groups-launch-program-to-give-consumers-enhanced-control-over-collection-and-use-of-web-viewing-data-for-online-behavioral-advertising--22561 CEOs of DMA, ERA, IAB Join Board of National Advertising Review Council Tue, 27 Jan 2009 06:00:00 GMT The National Advertising Review Council today announced expansion of the NARC Board to include Julie Coons, President and CEO of the Electronic Retailing Association (ERA), John A. Greco, Jr., President and CEO of the Direct Marketing Association (DMA) and Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB).<img src="http://feeds.feedburner.com/~r/US-BBB-National-Advertising-Review-Council/~4/PRHSN7f_Q60" height="1" width="1"/> http://feedproxy.google.com/~r/US-BBB-National-Advertising-Review-Council/~3/PRHSN7f_Q60/ceos-of-dma-era-iab-join-board-of-national-advertising-review-council-8823 http://www.bbb.org/us/article/ceos-of-dma-era-iab-join-board-of-national-advertising-review-council-8823 NARC Board of Directors Welcomes James Edmund Datri & Peter Blackshaw Thu, 15 Jan 2009 06:00:00 GMT The Board of Directors of the National Advertising Review Council (NARC), which sets policies and procedures for the advertising industry’s system of self-regulation, announces that two new members have joined the board: James Edmund Datri, President and CEO, American Advertising Federation (AAF) and Peter Blackshaw, Executive Vice President, Nielsen Online Digital Strategic Services.<img src="http://feeds.feedburner.com/~r/US-BBB-National-Advertising-Review-Council/~4/1z40JnqCMJw" height="1" width="1"/> http://feedproxy.google.com/~r/US-BBB-National-Advertising-Review-Council/~3/1z40JnqCMJw/narc-board-of-directors-welcomes-james-edmund-datri-and-peter-blackshaw-8698 http://www.bbb.org/us/article/narc-board-of-directors-welcomes-james-edmund-datri-and-peter-blackshaw-8698