Uber.la - tech reviews, opinion and wit

Fixing Pinterest in One Slide – Improving the Usability of the Fastest Growing Site in Social Media

jmacofearth — Wed, 08 Feb 2012 18:43:13 PST

Simply put, the user would like to continue down the path of the pinboard and not have to return to the masterboard over and over. It is our hope that Pinterest will consider our solution. And of course we are going to make a Pinboard of it.

Online Collaborator's Toolkit: The Sharing Tools You Need to Web It Up!

jmacofearth — Wed, 08 Feb 2012 12:43:08 PST

With these tools you can begin to weave together rally points both on the web and within things like business plans and even financial forms. To collaborate effectively you have to get the technology out of the way. These best-of-breed tools can eliminate a lot of the momentum killers.

Taking Twitter to the MAX: New Twitter Tags Could Help Sort Through the Noise

jmacofearth — Tue, 07 Feb 2012 09:08:46 PST

What if Twitter introduced a whole new range of tags for your Tweets? Twitter should create some new tagging characters? The NEW Twitter Tags.

Love, Valentine's Day Marketing, and Computers: Dell vs. Apple Marketing

jmacofearth — Mon, 06 Feb 2012 09:17:08 PST

Both companies are driven by the bottom line, of course. Dell believes you should love them back for their discounted products. Apple believes you love their products and you should give them to someone else you love.

Just Click It; superbowl, komen, more Pinterest, SEO missteps, inbound marketing

jmacofearth — Mon, 06 Feb 2012 08:39:52 PST

The Super Bowl(tm) has come and gone. And Mr. Brady did not add to his ring collection. It was a fairly well-played game. And the advertisers cannot be happier about that. Even the 4th quarter buyers got their audience numbers, if not their money's worth. Let's look at the links that will keep you on [...]

Social Media Mind Wakes Up and Flexes Its Muscular Influence: SOPA, Komen, and OWS

jmacofearth — Sat, 04 Feb 2012 05:44:59 PST

People do want to be on the winning side of a cause. And the social media mind has begun to weigh in on some pretty heavy decisions.

Who Owns Super Bowl(tm) Sunday? TV, NFL, Advertisers, Consumers, Social Media Participants?

jmacofearth — Fri, 03 Feb 2012 13:10:14 PST

Do you know where you are going to watch the big game commercials on Sunday? I still haven't figured it out, but I do know that I could probably watch them all online right now. What's the fun in that? Well, from a social media standpoint it's pure advertising gold. When the ads have become [...]

Social Media MBA – The Reading List

jmacofearth — Thu, 02 Feb 2012 14:47:52 PST

I have a shortlist of the most important books in my business education (I got an English degree, so I'm not from the business realm either. Sorry.) And since you have found your way here to my blog, changes are you open to learning more about social media and business practices. So this is for you...

Sh*t Social Media Strategists Say (the viral version)

jmacofearth — Wed, 01 Feb 2012 13:26:03 PST

You've seen the viral post. You've laughed your social head off. Here's more, and more, and more. Watch directly on YouTube: Sh*t Social Media Strategists Say USER SUGGESTED ADDITIONS: VinTank: "these wines made me pee." @James Jory Forecast, "I'm going to pee here later" – @John Refferd Instagr.am, "Here's a film-based photo of my pee" [...]

The Analytics Microscope: Only Metrics You See Can Become Actionable

jmacofearth — Wed, 01 Feb 2012 05:33:31 PST

When we look at the same dashboard day after day we become desensitized to the changes that we should be paying attention to. It might be good to look into a couple of different microscopes.

Critical Path Strategies: How Are You Getting Things Done? What Are You Cutting Out?

jmacofearth — Tue, 31 Jan 2012 14:56:05 PST

Critical Path maybe a project management term now, but I believe the phrase and concept was coined by Buckminster Fuller, in his book, The Critical Path (Amazon affiliate link). So what is it? And how does it relate to Occom's Razor? In my words, critical path, is the minimum string of events that have to [...]

The Pinterest MISS: What "Authorization" Do You Use? Does It Matter?

jmacofearth — Mon, 30 Jan 2012 11:17:08 PST

The primary reaction to my Pinterest and Authorization posts was, "I won't give Facebook any more than I have to. And selling or authorizing my Facebook account to access to other applications is down right offensive."

What You Capture and What You Share Is What You ARE (Do You Listen to the Sound of Your Own Voice?)

jmacofearth — Sun, 29 Jan 2012 11:35:26 PST

It is worth listening to yourself. You make the choice about how and what you want to contribute to those around you. You are powerful. Your voice has influence and resonance with others. Even if they don't respond or tell you. I think most people on the web are listening (lurking?) and fewer are sharing. Decide what you want to share and do it with intention. And then listen to the response or lack of response.

Authorization Backlash: Why Facebook and Twitter Account Authorization is Faltering

jmacofearth — Sat, 28 Jan 2012 17:24:37 PST

The benefit of Open Authorization or Claim ID was the validation of your identity was not connected to any other account. I've got things in my facebook stream that I would not like everyone to see. So now we've got Twitter Auth and Facebook Auth. Google and Google+ have them too, but I am not seeing those very often. I would probably trust my login to Google long before Facebook or Twitter.

Trippin Mobile Through the Social Media Networks: How We Connect eSocially

jmacofearth — Sat, 28 Jan 2012 09:42:59 PST

THE AH HA MOMENT: From 2pm to 11pm I did not use a computer once. Every electronic interaction was done on my iPhone. Now do you see why Steve Jobs proclaimed the PC dead and the "cloud" the system of the future?