Uber.la - tech reviews, opinion and wit

Paying Attention to the Here and Now: Real-Time Analytics

jmacofearth — Thu, 23 May 2013 02:53:17 PDT

It's easy to focus all of our measurements on historical data, and often that is the place to understand the long-term results of your marketing program's success. But there are a few things you can learn from real-time analytics (what's happening on your site now) that can also be used to measure and guide your [...]

Mid-Year 2013 Marketing Blog Metrics, Do You Know Your #Blogging Goals?

jmacofearth — Wed, 22 May 2013 18:45:08 PDT

As a referral engine, staying on someone's radar on Facebook is hard work. The secret to my Facebook work is consistency. I'm checking accounts and business pages for several clients on a regular basis. When checking in on Facebook I look for things of value to repost to the people who follow (or friend) me because of my social media info. And cats. Always with the cats on Facebook.

Social Media Marketing Basics & Best Practices

jmacofearth — Mon, 20 May 2013 14:15:19 PDT

Engagement: social happens when the customer initiates a contact ("goes social") with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.

Review of VINE Using VINE: Um, Not So Much

jmacofearth — Mon, 20 May 2013 05:33:01 PDT

With my premise that social media is about telling stories, I find it hard to imagine much good, story-rich, content being created in VINE. Doesn't the Instagram pic of the owl do enough? Do we need to see the VINE? Maybe. But, if people with iPhones (VINE is not available on Android or Win8 yet) needed a better way to share video snippets, this isn't it.

Writing a Plan for Your Future – A Career Path Template (Downloadable)

jmacofearth — Fri, 17 May 2013 16:00:50 PDT

"The point is, in the big picture, no one is going to look after your career for you, but you." --from Erin Malone on Boxes and Arrows in 2004

The Swallowed Elephant Is Leaving My Metrics: Looking for Virality

jmacofearth — Fri, 17 May 2013 12:31:17 PDT

It's probably no secret that most bloggers don't do it for the money. (grin) But the fame, authority, notoriety, all that jazz? Well, that's really why we do it. So the big hump of traffic caused by my last two viral posts is about to go off my thirty-day metrics radar. And thus my publicly [...]

Doing Social Business: What's Everyone Else Doing?

jmacofearth — Wed, 15 May 2013 17:42:00 PDT

The trick with social business is not to figure out what everyone else is doing, or what they've done. The trick is to figure out what to do next, and what hasn't been done yet.

External Hit Problems: Traffic On Slideshare Doesn't Bring Traffic

jmacofearth — Tue, 14 May 2013 16:28:49 PDT

It's more of a warm fuzzy than a "win." Last week, when I got an email from Slideshare.net saying the popularity of my presentation, The Return on Cats: The ROI oc Cute Animal Pics and Memes, has been promoted to the main page. While the traffic to the presentation went skyward, the referrals to my [...]

Top Five Everything That Matters: Posts, Referrals, Tweeters

jmacofearth — Sun, 12 May 2013 10:24:59 PDT

Top # Lists are usually lazy and designed only as link bait. This is not one of those list lists. Here are my top 5 referrers and the top 5 posts, in case you missed them. Top Pages Death of the Social Media Strategist: Overselling & Underperforming from the Start | uber.la - 1,088 Views [...]

The Good Consultant Fires Themself; Focusing On Their Goals Not Yours

jmacofearth — Fri, 10 May 2013 10:22:52 PDT

Once you've had experience doing a dozen or some big digital marketing campaigns you get pretty good at spotting the wins and the losses. And after you've seen the bad campaigns go down smoking, you learn not to be too precious about ANY idea you come up with. The key is to come up with a lot of ideas. Build a team and a process to deploy and report on those ideas. And the do it over and over again until you find a HIT. And even then you keep trying to out do yourself with another BIG idea.

Making the Case For/Against #VINE by #Twitter

jmacofearth — Thu, 09 May 2013 15:12:39 PDT

My question is this: "How is VINE social?" Sure there's sharing. But how does it facilitate a connection or conversation. VINE is like a bad animated gif with or without sound.

eMarketer Data Suggests Tweets CAN Win the Hearts and Minds of Consumers

jmacofearth — Tue, 07 May 2013 10:55:54 PDT

So, when you're playing with real-time marketing and the volatile temper of the American public, you'd better have your social plan well mapped out and your social SWAT team in place should things not go as planned.