Uber.la - tech reviews, opinion and wit

Social Media is Pool Party – Drop the Agenda

jmacofearth — Wed, 19 Jun 2013 11:25:43 PDT

But make sure you keep with the plan of the "party" and not sell too hard. Overselling is one of social media's big problems. So as in real life, and in your social media marketing programs, go with the soft sell. Demonstrate your brilliance without having to brag about it. Then people will be seeking you out for your business advice. // Enjoy the party. Enjoy the summer.

Everybody Wants Something From You, What Do You Want?

jmacofearth — Mon, 17 Jun 2013 12:31:49 PDT

So what is it that puts us in the "What do you want from me?" mode so quickly? Last week I was offering an open partnership and idea/energy exchange. I was rejected. This week, the same person was asking for a business/partnership and I was the rejector. Neither was wrong or right. But we had different agendas. Different approaches. I'm not looking to get into urgency with anyone, if I can help it.

The Intertwined Cycle of SEO and SEARCH: A Quick Guide

jmacofearth — Wed, 12 Jun 2013 05:14:38 PDT

SOCIAL MEDIA LAW #1: Nobody forwards boring content, unless they are paid to. If you are selling something online and have good visibility to your conversion metrics, PPC may be the best competitive strategy you have.

Agile Leadership in the Real World & For Personal Use

jmacofearth — Thu, 06 Jun 2013 02:06:54 PDT

Agile used to be a buzzword. Either you were IN or you were OUT when it came to understanding the "agile" model. Today, agile is still alive and well, and driving some of the most innovative development teams in the world. Of course, there's probably an agile 2.0 model that we don't even know about yet, but looking at a few of the agile processes can help us in any aspect of team leadership, project management, and even self-leadership.

The Four Tracks of Social Media: Let's Start With LinkedIn

jmacofearth — Wed, 29 May 2013 10:13:51 PDT

Clear objectives are important to understand what you are wanting to accomplish with your social media program. Also making sure you have the resources (time and people) required to respond should the social part of your program take off.

Labeling Something Social Media Doesn't Make It So

jmacofearth — Mon, 27 May 2013 17:10:36 PDT

But I have found, as part of small and large businesses, as well as an individual, that what we call "social media" is actually the ONLY thing that works. It's non-social or push media that is dying. (Newspaper advertising, direct marketing - print & email, even banner advertising and PPC efforts are dropping in efficiency)

Addicted to Urgency. Project Management & Retail Marketing In Crisis Mode

jmacofearth — Fri, 24 May 2013 08:17:05 PDT

It gets to the point that you no longer see words like DEAL, and "Limited-time" from them. Not every sale has to be URGENT.

Paying Attention to the Here and Now: Real-Time Analytics

jmacofearth — Thu, 23 May 2013 02:53:17 PDT

It's easy to focus all of our measurements on historical data, and often that is the place to understand the long-term results of your marketing program's success. But there are a few things you can learn from real-time analytics (what's happening on your site now) that can also be used to measure and guide your [...]

Mid-Year 2013 Marketing Blog Metrics, Do You Know Your #Blogging Goals?

jmacofearth — Wed, 22 May 2013 18:45:08 PDT

As a referral engine, staying on someone's radar on Facebook is hard work. The secret to my Facebook work is consistency. I'm checking accounts and business pages for several clients on a regular basis. When checking in on Facebook I look for things of value to repost to the people who follow (or friend) me because of my social media info. And cats. Always with the cats on Facebook.

Social Media Marketing Basics & Best Practices

jmacofearth — Mon, 20 May 2013 14:15:19 PDT

Engagement: social happens when the customer initiates a contact ("goes social") with your company. If there is no one home, at the question or challenge goes unanswered, the social engagement is a failure. The numbers indicate that 70% of brands leave questions unanswered. The lights are on, somebody started a Facebook page or a Twitter account, but no one is paying attention.

Review of VINE Using VINE: Um, Not So Much

jmacofearth — Mon, 20 May 2013 05:33:01 PDT

With my premise that social media is about telling stories, I find it hard to imagine much good, story-rich, content being created in VINE. Doesn't the Instagram pic of the owl do enough? Do we need to see the VINE? Maybe. But, if people with iPhones (VINE is not available on Android or Win8 yet) needed a better way to share video snippets, this isn't it.

Writing a Plan for Your Future – A Career Path Template (Downloadable)

jmacofearth — Fri, 17 May 2013 16:00:50 PDT

"The point is, in the big picture, no one is going to look after your career for you, but you." --from Erin Malone on Boxes and Arrows in 2004