Uber.la - tech reviews, opinion and wit

Writing a Plan for Your Future – A Career Path Template (Downloadable)

jmacofearth — Fri, 17 May 2013 16:00:50 PDT

"The point is, in the big picture, no one is going to look after your career for you, but you." --from Erin Malone on Boxes and Arrows in 2004

The Swallowed Elephant Is Leaving My Metrics: Looking for Virality

jmacofearth — Fri, 17 May 2013 12:31:17 PDT

It's probably no secret that most bloggers don't do it for the money. (grin) But the fame, authority, notoriety, all that jazz? Well, that's really why we do it. So the big hump of traffic caused by my last two viral posts is about to go off my thirty-day metrics radar. And thus my publicly [...]

Doing Social Business: What's Everyone Else Doing?

jmacofearth — Wed, 15 May 2013 17:42:00 PDT

The trick with social business is not to figure out what everyone else is doing, or what they've done. The trick is to figure out what to do next, and what hasn't been done yet.

External Hit Problems: Traffic On Slideshare Doesn't Bring Traffic

jmacofearth — Tue, 14 May 2013 16:28:49 PDT

It's more of a warm fuzzy than a "win." Last week, when I got an email from Slideshare.net saying the popularity of my presentation, The Return on Cats: The ROI oc Cute Animal Pics and Memes, has been promoted to the main page. While the traffic to the presentation went skyward, the referrals to my [...]

Top Five Everything That Matters: Posts, Referrals, Tweeters

jmacofearth — Sun, 12 May 2013 10:24:59 PDT

Top # Lists are usually lazy and designed only as link bait. This is not one of those list lists. Here are my top 5 referrers and the top 5 posts, in case you missed them. Top Pages Death of the Social Media Strategist: Overselling & Underperforming from the Start | uber.la - 1,088 Views [...]

The Good Consultant Fires Themself; Focusing On Their Goals Not Yours

jmacofearth — Fri, 10 May 2013 10:22:52 PDT

Once you've had experience doing a dozen or some big digital marketing campaigns you get pretty good at spotting the wins and the losses. And after you've seen the bad campaigns go down smoking, you learn not to be too precious about ANY idea you come up with. The key is to come up with a lot of ideas. Build a team and a process to deploy and report on those ideas. And the do it over and over again until you find a HIT. And even then you keep trying to out do yourself with another BIG idea.

Making the Case For/Against #VINE by #Twitter

jmacofearth — Thu, 09 May 2013 15:12:39 PDT

My question is this: "How is VINE social?" Sure there's sharing. But how does it facilitate a connection or conversation. VINE is like a bad animated gif with or without sound.

eMarketer Data Suggests Tweets CAN Win the Hearts and Minds of Consumers

jmacofearth — Tue, 07 May 2013 10:55:54 PDT

So, when you're playing with real-time marketing and the volatile temper of the American public, you'd better have your social plan well mapped out and your social SWAT team in place should things not go as planned.

Social Media Is Bunk Without the R in ROI: Even IF It Is Magic & Free

jmacofearth — Mon, 06 May 2013 11:01:44 PDT

And it is my belief that social media has to get real and get in line with the other digital marketing channels and deliver on the promises of R in the ROI requirements that drive businesses. // Social media might be MAGIC and FREE, but the execution, measurement, and roi analysis are very real and very un-magical. I love the halo, but I'm not sure that I can afford to pay for it.

The Return on Cats (ROC): Can Silly Memes and Pics Drive Traffic to Your Site?

jmacofearth — Fri, 03 May 2013 05:06:09 PDT

Context: At the Social Media Breakfast last month, I was moderating a panel about measuring social media as a driver of business goals. As we began discussing various social networks, LinkedIn came up, and I offered the memorable quote, "It's like Facebook without the Cats." Thus began a mini-viral tweet meme about the ROI of [...]

Online Customer Flow Chart: Do You Know What Your WIN PATHS Are?

jmacofearth — Thu, 02 May 2013 04:49:40 PDT

We used to talk about "purchase path" analysis back at the bigger companies. This was a fancy way of saying, figure out how easy it is to BUY the product or service you are selling. Today I think we need to look at WIN PATHS. There is more to online marketing than ecommerce. While often the R in ROI gets pegged to sales, there are two other very important WINS in your online box of tricks.

Facebook Fail: You Now Have To PAY To Show Posts to Friends?

jmacofearth — Wed, 01 May 2013 03:44:04 PDT

"Would you pay for your use of Facebook? Would you pay a subscription fee?" Um, it's starting to happen. And it's really expensive.