Since its launch in 2001 as the first daily Arabic news website (e-daily), Elaph has been a pioneering force in news media, maintaining a progressive and independent stance that resonates with young-minded audiences across nations.

Regarded as the most respected electronic daily in the Arab world, its Founder, Publisher & Editor-in-Chief, Othman al-Omeir’s vision for Elaph.com remains true and constant. Today, Elaph is continuing to evolve to match the technological developments of the last decade.

Tonight at the prestigious 11thArab Media Forum, Elaph is proud to announce that the launch of its new website, which will go Live on Tuesday morning in the UAE [05.00am May 8th] – [Beirut time - 04.00am] -[London 0.2.00am] will start to showcase the embedded new media technology and present to the Arabic world a new, unique, exclusive and fresh way of interacting with the website.

Says Othman al-Omeir, ” The first thing users will now see on the Homepage and throughout the site are the Newswalls which provide a visual way to browse and explore the latest news. Driven by images, the Newswall provides an engaging visual representation of all the latest news on site. Users are able to browse and select an image and an accompanying headline on the Newswall and then read the full story. As the news is constantly updated, so the Newswall constantly evolves and changes.”

“We want to combine great editorial content with a great user experience”, says Othman al-Omeir, ” and provide innovative ways for brands to build relationships with our readers across multiple platforms.”

In order to achieve this Elaph has partnered with Ultra Knowledge as its technology partner and innovator of the Newswall. By combining strong editorial with the innovative partnership with Ultra Knowledge, Elaph is introducing a new commercial opportunity to the region via its Newswall.

A further example of Elaph’s forward thinking is sponsorship of the Ultra Knowledge TweetWall which will be capturing and visually displaying all the conversations Live and as they are taking place on Twitter using the Events hashtag # AMF2012. The Tweetwall is making its debut in the region here at the Arab Media Forum and will be seen on some of the big screens in the main auditorium.

Of the Gulf/MENA region’s estimated 500million Arabic speakers, where almost half are aged 15-44, they are increasingly turning to digital alternatives and new social media outlets rather than to traditional print media.

As Elaph’s Editor-in-Chief Othman al Omeir says, “Vibrant, hungry for fresh challenges, fired by a commitment to editorial independence and quality: this is Elaph Publishing in the 21st century.”
Elaph is placing itself at the forefront of the digital revolution and will continue to build on its enviable reputation for both objective and independent news reporting, editorial opinion & analysis.

Says Al-Omeir, “Elaph’s agility allows it to compete head to head with the traditional media groups. But never one to stand still, Elaph must diversify and grow and partner with innovators if it is to remain a dominant force in the rapidly expanding world digital media environment. Accordingly, Elaph’s relaunch is designed to meet new editorial and commercial imperatives.”

‏In this its 11th year, Elaph has today established itself as a trusted and respected brand across the Gulf/MENA region as a whole – and beyond – by virtue of its independent editorial policy and longevity.

Says Al-Omeir ” I’m proud of our success, especially in such a competitive market. This is in no small part due to the commitment of our staff & our readers who have helped create our enviable brand reputation. I wish to thank them personally for contributing to our success. I believe the new and distinguishing features of Elaph.com will deliver strong appeal to both our current & new readership both online, on mobile and on our Apps.”

Elaph sponsored the Ultra Knowledge TweetWall which captured and
visually displayed all the conversations Live and as they are taking
place on Twitter using the Events hashtag # AMF2012. The TweetWall is
making its debut in the Arabic world at the Arab Media Forum 2012 and
was on display on big screens in the main auditorium.

The Top Tweeters

For those who were not at the event, the Tweetwall was projected onto a large screen at the event and displayed all the avatars and messages from the people tweeting using the hashtag #SMWF, and on each hour, it identified and displayed who the current top tweeters were.

The #SMWF Tweetwall is still actively displaying the tweets and I can see from the image above that the the top tweeter of this hour, as i write this blog post is @jacqui_fleming with 4 Tweets which is great news for the event organisers as their audience continue to tweet about the event, but who topped the various leader boards across the whole event?

The Leader Boards

Well the Top Tweeter from #SMWf 2012 with 339 tweets was @anubavam, followed by @socialMediaWF with 291 Tweets, @cwindely with 234, followed by @barryfurby with 155 tweets and @thomaspower completing our Top 5 Tweeters. Bear in mind this is data that was processed from tweets starting from 8th February.

To find out who else made the Top 50 leader board click here

The Most Followers

The list of people with the most followers who joined in the #SMWF conversation was topped by @Marketwatch followed by @chrisbrogan, @brainsolis, @BrandRepublic and @thomaspower

To find out who else made the Top 50 leader board click here.

The Most Event Followers

This is a great leader board as it lets you see out of all of the people using the hashtag #SMWF who has the largest number of people following them. Which this year was headed by @Whatleydude, then @charliesaidthat who we met last year at #smwf 2011. He is followed by @KerryatDell @andyoakes and @AndrewGrill

If you want to find a list of social media people who are connected to the pulse of the community this Top 50 Leader board perfect place to start.

Well, that should keep you busy for a while but if you do want to catch up on the 11,497 tweets from all 2,282 users who joined in the social media world forum 2012 conversation then you can find them all here.

Thanks to Marcus O’Broin for the pic.

What makes our Tweetwall unique is that we automatically process all the Tweets that were displayed to deliver some actionable data that we can share with the audience.

Thanks to Darragh Doyle for taking the picture.

The TweetStats

So far the debate has generated 1,737 tweets from 477 users who collectively created 4,311,579 impressions using the hashtag #drf2012, which is known as the event amplification metric.

The Influencers

So, who were the top tweeters from #drf2012, who said what and how do they connect with each other? Well some of those questions and more are revealed here and will continue to automatically update as more users tweet about the debate.

The Conversations

We have displayed all the tweets from #drf2012 here for you. Simply roll over the avatar to reveal the individual tweet and if you want to see more, you can scroll the bottom of the images and click the next button.

The Network

The Relationship Wheel shows how the Top Tweeters relate to each other. You simply roll over the text of the user and we show you who they are connected with on twitter. You can also create personal relationship wheels by clicking on the users twitter names.

The Suggest Tool

We have a great feature that allows us to show the one step of separation between the audience and suggest users we suspect they will find interesting. To try it out click here and enter in your twitter handle and let us know if you find anyone interesting.

The Video

You can watch the livestream recording of the debate below which was moderated by John Kennedy, editor of Silicon Republic with the participants Seán Sherlock, junior innovation minister, Tom Murphy, founder of Boards.ie; Paul Durrant from the Internet Service Providers Association of Ireland; and Simon McGarr from the ‘Stop SOPA Ireland‘ campaign.

Get your own Tweetwall

We have been amazed by all the interest the tweetwall has received since the event and I will be contacting all of you before the day is over. If you would like more information on the Tweetwall service please click here and watch the the video of it in action.

• The Secure Border Initiative Network (USA);
• The NHS Care Records Service (UK);
• The Social Insurance Agency (Japan);
• Lufthansa Future Airline Core Environment (Germany).

These are just a few of the major project failures that have accounted for an incredible waste of money in the last decade.

Dare we ask why? The answer is simple – poor communication!

So how do we prevent this happening?

Firstly, we recognise that our marketing expertise is focused on the optimisation of strategies whereas your marketing expertise is centred on the development of strategies. It may seem a subtle differentiation but actually it isn’t. Unfortunately an expert’s knowledge and experience is often worn like a flak jacket to protect status. Such a stance is often the beginning of a failure to listen because experts tend to assume they are well versed in all aspects of their trade.

Our experience has taught us that to be able to deliver effective technology we have to not only listen to our clients but draw on our clients experience to be able to implement the most effective solutions. For example, working with publishers like Cnet, Metro and The Independent we designed ways that we can automate the organic SEO process so that it can radically increase referral traffic from web search engines. No-one asked us to develop a better way to handle organic SEO because our clients did not question traditional SEO best practice. Advances like this only come about through the sharing of experience, knowledge and insights.

Second, we are committed to the long term. We have been in tech development for a long time and one thing we recognise is that you are only as good as your last version. To stay ahead of the competition we, like you, have to innovate and improve all the time. We see that happening as we work together with our customers as their Strategic Technology Partner. We need your insights on marketing best practice so we can continue to move forward ahead of the crowd!

We are certain that there is still a lot more that can be done to accelerate Content Marketing Strategies and it can be identified through good communication.

Third, we understand that very few Revolutions are overnight affairs. The changes in the marketing industry in the last decade have probably been the most significant for generations. We see the shift of power to the online consumer that has forced marketers to rethink strategies as beneficial, not just for Ultra Knowledge but for all of us. We see this new environment as an opportunity to work with our clients to innovate and stay ahead of the game!

Whether you are already a customer or not, we would be pleased to hear from you?

I was speaking after the awesome @tiffanystjames who gave a fantastic insight into the fundamentals that event organisers can put in place to help socially enrich their events.

My role was to introduce the concept of harnessing the ‘back channel’ conversation that occur before, during and after events to create an engaging visual display known as The Tweetwall.

The TweetWall captures all the tweets that mention the event hashtag and gives everyone who joins the conversation their 5 seconds of fame up on the big screen. It a great way to show the audience you value their input and has been used by event organisers to drive footfall to certain key areas of their events – as everyone likes to see their name in lights!

The TweetWall also delivers a new way for event organisers to be generate additional revenue with zero development effort.

So how do you make money from the TweetWall

Well if you harvest all the tweets and display them via a TweetWall you have a new opportunity to attract sponsorship from brands, as all are looking for new ways to gain an edge and many of them are now shifting more of their budget spend to social media. The TweetWall allows event organisers to tap directly into this need. Here is the TweetWall from last Tuesday’s event.

Syndicate the Tweets via a Social Widget

One of the things Tiffany St James talked about earlier in the evening was using your speakers and sponsors to help spread the word and amplify the event. The TweetWall allows you to go one step further as it also generates an industry standard sized widget that anyone can embed on their site with one line of code. You can see an example below and if you keep watching you sill see some sponsored logos appear.

Imagine if all your speakers were asked to add a widget to their corporate site or personal blogs – what do you think that would do to the attendance figures?

Sponsors love it because they get some added value instantly and can show their customers that they are involved with the upcoming event – which can only be a good thing for the event organiser.  The key thing is that anyone can take it and embed on their site and help amplify your event, the TweetWall widget makes it easier for them to do it.

How do you connect with your audience after the event

All the tweets that are posted throughout the event are captured and used to automatically create a networking site so that the event organiser or sponsors can re-engage with the audience.

The site provides some fantastic insight and identifies questions such as:

• Who tweeted the most at the conference?
• Who is the most active on Twitter?
• Who has the most followers within the community?
• Who should you be following?

Click here to see the #360tweetup Networking site in action

The Interactive Wall

Every conversation that happened during the event is captured and used to create an interactive feature where users can roll over any Avatar to see who said what. It’s a great way for users to catch up on the sessions they missed or recap on session posts.

Automated Suggestion Tool

As so often happens at events, attendees never get the chance to meet and connect with everyone and they often do not know who they should be talking with. This handy feature helps fill the gap by automatically suggesting people they may find interesting. As they enter in their twitter name they are automatically presented with suggested connections based on the 2nd degree of separation that exists amongst the people they follow on Twitter.

Here’s a link to Peter Kerwood’s auto suggested people to follow.

The Relationship Wheel

A picture paints a thousand words and this handy tool makes it very easy to see how the people at an event relate socially to one another on twitter. Rolling over any of the avatar displays the connections that already exist. Clicking on an avatar creates a personalised relationship wheel.

The key thing is that you can use all these features to connect with people after the event, which I did with some of the people from the event this week (see some of the tweets below). This allows your social team to start conversations with your audience after the event – without trying to sell to them!

@tanyagoodin -nice to meet you last night – here is your data-wheel bit.ly/AuQJDN some suggested people you m bit.ly/xxNcKh— Andrew Lyons (@_andrewlyons) February 14, 2012

@LondonEventGuruhere is your data visualisation from last nightbit.ly/xLoMq7- be great to chat at next event — Andrew Lyons (@_andrewlyons) February 14, 2012

It’s time to arm your sales team with new metrics!

Based on the feedback from the event and the people I spoke with after, it seemed that the social amplification metric I discussed seemed to hit a nerve. You see, it still amazes me that event organisers are not including the social amplification potential of their events in any of their sales collateral or passing on this information to their sales team to use. If we look at the metrics we uncovered from the #360tweetup we can determine there were 248 Tweets from 78 users and the number of impressions delivered using the #360tweetup was an impressive 355,787. How does that compare to your event or your competitors event?

If you don’t know what your events social amplification metric is, you should — and in the next post I will go into detail on why its important and how it can ensure brands spend at your event instead of your competitors.

We all know it’s getting more challenging to find new customers so anything that can make it easier to find a ready-made list of targeted leads is gold dust. So if you’re a brand whose audience is fashion orientated, I am sure you may be interested to know that last year 31,000 users joined the London Fashion Week conversation on Twitter.

That’s a lot of fashion interested twitter users, right? So imagine if your brand had the tool to identify who they are, how influential they are, and start a conversation with them based on a shared interest.

Social Amplification

Now, if we dig a bit deeper into this niche fashion community and identify how many followers they all have collectively, you can calculate the number of people who potentially received information about the event, from people they trust enough to follow on Twitter. This number last year was an impressive 63 million – I bet this amazing metric was not used by London Fashion Week to armour their sales team when negotiating this year’s sponsorship deals.

This screenshot is from last years London Fashion Week, tracked through our back channel tracking application

It gets even better if we go one step deeper still; you can calculate the amount of times those 63 million followers were exposed to the #LFW hashtag and identify what we call the events ‘Social Amplification’ metric. This number last year was staggering and I am sure this year’s will be even bigger – again I doubt if any of the commercial teams are aware of the power the #LFW commands and how they can use it to generate new revenue.

Your Audience

The key thing to take away is that these conversations are happening with or without you getting involved. If London Fashion Week is not relevant to your audience then what is, the Tour de France, Davos, Cloud Computing, the Wedding Show, X-factor, the list is endless. More importantly instead of using technology to simply broadcast instruction and information to this audience, start looking for new engaging ways to build relationships with the community and show them you value their input.

The organisations who harness these backchannel conversations and can understand their worth will have unrivalled access to a targeted community in environments that allow them to start exploring new business models based on new, as yet, unused social metrics.

So while you are tweeting this week using a hashtag ask yourself this, who else is listening to this conversation and why?

In these days of information overload there is a lot of material being written and shared on the web on a daily basis. Whilst everyone has a right to their opinion and has a right to express that opinion there are few people who are able to consistently develop their message and who are capable of reaching out to all levels from newbies up to gurus.

Content Marketing Joe

We think one of those capable people is Joe Pulizzi at the Content Marketing Institute. This is a good place to start your journey if you are just about to dip a toe in the water.

Content Marketing Book

If you are already on the path then possibly you are ready to look at Joe’s latest book Managing Content Marketing. This is not just a tome on theory, it is possibly the first book that takes you through the process of adopting content marketing as a core marketing strategy. It is written in a way that you can tell the advice given has been tested and not just once! It starts with suggestions as to how you can build a business case for adopting content marketing and how you can assess your progress. Definitely worth a read. Especially at the price of the ebook version! Oh, for the sake of clarity, let’s be clear – we don’t have a commission deal!

Content Marketing VC

Next, we want to talk about a totally different group of people who have adopted content marketing successfully. For them it is a question of brand building – not something you immediately associate with a venture capital company.

Open View Venture Partners has a relatively small, niche target market – growth-stage technology companies. By ‘growth-stage’ we are talking about companies wanting to raise more than $5m that expect to be significant players in the USA. So, not exactly a ‘deal a day’ business. However, Open View is grade-A exponent of content marketing best practice. They create content, not masses of it, but sufficient to give put across the message they want to get out to the world. Although they might not take on too many clients in a year, their newsletter attracts more than 10,000 subscribers because the content they write is insightful and valuable. It also enables them to get to know and track people and companies that they might want to do business with someday.

To illustrate how switched on this company is Joe Pulizzi is now a Senior Advisor with Open View and consults their portfolio companies on content marketing strategy. And lastly a disclosure – Ultra Knowledge is not a portfolio company of Open View and we have never sought funding from them – we just recognise good practitioners when we see them!

Content Marketing Agency

Now off in another direction – marketing agencies. If you think content marketing is a thing of the future then take a look at Velocity Partners. Real advocates of content marketing who produce some well written content (Blogs, eBooks, etc) that talk very plainly about content marketing. Good stuff for checking that you are maintaining your focus as you get wrapped up in your strategies.

Content Marketing in the Fast Lane

Lastly, we have to mention a couple of small companies who have some interesting things to say. Take a look at these two videos www.youtube.com/watch?v=LerdMmWjU_E and www.youtube.com/watch?v=fiwIq-8GWA8. Get an insight to ‘Coca Cola Content 2020’ – one of the world’s biggest brands moves into content marketing.

Then take a look at www.zeromomentoftruth.com/ and see how the world’s largest ‘search engine’(?) is spending a lot of effort researching the changing face of marketing. Download their free 47 page eBook (available in most formats)!

Conclusion

If you are interested in content marketing then you are lucky because anyone out there who understands the subject also knows that they have to spread their knowledge if they are going to be successful practitioners. That means the only problem you have is finding the ‘nuggets’ of information as opposed to the misinformation that surrounds it.  More on that in future posts!

This is a very significant milestone for us as once again we are breaking the mould; re-aligning our old strategies and embracing new ones. For some time now we have been in a virtual stealth mode. Despite this we have been very active working on exciting client projects and slowly but surely growing our fan base on Twitter and Facebook.

Getting to this stage in our 9 year history feels a bit like the final scene from the film Inception where they finished their mission and euphorically in the background the awesome film score by Hans Zimmer ”Time” is playing. For us our mission is just beginning and the benefits of our stealth mode was to concentrate on projects with forward-thinking companies. This enabled us to raise our game and helped us develop and prove a robust technology platform that is totally focused on accelerating content based strategies.

Why Content Based Strategies?

Over the years we have tracked how the online marketing ecosystem has changed and now it is maturing to a stage where quality “valued” content is essential to an effective marketing strategy – a Content Marketing strategy.

Content Marketing is an important strategy that is replacing the traditional push marketing approaches that are now getting less effective because of ‘banner blindness’. Our information consumption habits are also changing. We now resort to using so many different channels and devices. On top of all this, information overload has put pressure on our limited time. Our attention is now a scarce resource that we have to ration and use efficiently. Old fashioned distraction marketing tactics are no longer an interference that we are willing to tolerate in our quest for knowledge.

We see the future filled with distraction free content-rich, trusted environments that allow us to build real long-term consumer relationships. We strongly believe in this vision and are willing to show how it can readily be achieved by a combination of appropriate technology and marketing know-how. Our site re-launch was triggered because we want to add our voice to the conversation around Content Marketing. We want to share our thoughts on the use of technology to enhance your Content Strategies and discuss how significant industry developments will impact the future of Content Marketing as a whole.

To kick things off we have launched a Content Marketing Hub that is focused on all things to do with online marketing. We are employing our technology to surface quality articles that are being shared on the web. We hope it will be a valuable resource that helps you stay up to date with the rapid changes that are taking place. Pop over to http://marketing.ultraknowledge.com to experience tech-assisted content marketing!

If you want to receive news about how we will use our own tools to support our Content Marketing strategy then you can follow us on Twitter, Facebook, LinkedIn and Google+ to receive our latest blog posts and top marketing industry news and views.

The introduction of D-Media News Channel marks the culmination of a 9-year research and technology project by Ultra Knowledge to develop a multi channel device content delivery system. D-Media are one of the first companies in the UK to utilise the new platform which combines their network’s ability to identify content sources with the technical expertise of Ultra Knowledge to gather the latest news and posts from across the web automatically including social media such as Twitter. The platform then creates one space to display highly visual, informative and relevant, quality content that the user can search, explore and expand in an easy-to-use, more intuitive manner.

The news channel features a NewsWall that is made up of interactive thumbnail buttons that display, at a glance, a complete view of the day’s top stories. By clicking on the appropriate thumbnail image, users can begin to explore every aspect of the story that is relevant to them within any given one-week timeframe.

Gina Fegan, CEO of D-Media Network, said: “It’s fantastic to work with such an enthusiastic and ambitious team as Ultra Knowledge, and see what seemed like a pipe dream transformed into really compelling content. Thanks Ultra Knowledge!”

James Taylor, co-founder and Technical Director at Ultra Knowledge, said: “Working as a Strategic Technology Partner with subject-experts like D-Media is an ideal situation for Ultra Knowledge. By providing the latest SaaS technology, we empower our clients to focus on what they do best – delivering what their clients need to know in a compelling format that becomes the ‘Hub’ for the ‘Conversation’ in their market sector. Real content marketing strategy in action!”

To view the new D-Media News Channel, please visit: http://news.d-media-network.com/.

-Ends-

Notes for Editors:

About Ultra Knowledge
Ultra Knowledge have developed a radically different approach to engaging with information and people using the Internet, they create ‘user engagement tools’ and do it in a way that empowers the people managing a website and their clients in turn.

Ultra Knowledge is a pioneer of innovative web technology and social media strategies. With years of experience and their own unique tools Ultra Knowledge enable clients to embrace social media within their own website, making the client site a real time social news destination.

Ultra Knowledge Specialties
Dynamic Content Publishing, Software as a Service, Automated On-Site SEO, Content Hubs, Social Media Strategy, Content Archive Monetisation and numerous innovative features are available and in development.

Set up in 2002, UKn is a technology company aimed at making online information more usable and more easily accessible. Its technology is already being used by a range of online companies, including the Press Association, Search Engine Watch and Incisive Media to improve their user engagement and retention.

What UKn are doing differently?
Being able to sit on top of any existing CMS the UKn Technology Platform enables the creation of new, viable business models for Brands, Publishers and other content focused organisations. Dynamic topic pages, real time results, trending categories, marketing led content strategies and many other options open up multiple revenue and engagement opportunities.

To find out more about Ultra Knowledge, go to: http://ultraknowledge.com/

About D-Media
D-Media Network is an international ecosystem for digital and creative people. By connecting talent and expertise the D-Media community creates exciting opportunities.

D-Media is also for those who want someone else to do the work of keeping tabs on things which could really affect business such as market intelligence, industry policy, government funding schemes, jobs, projects, talent, technology, innovation, finance, international trade, training and everything else that is relevant.

The people behind D-Media come from across the spectrum of digital media: from film, television, games, music, software, interactivity, social media and mobile, they range from entrepreneurs, to large-scale corporate entities, to the public sector and with sensibilities from ‘art house’ to ‘blockbuster’.

In the past, the team at D-Media created the digital content sector consortium for the South East of England (SEMN) and spent six years working regionally, nationally and internationally to bring people together, listen to the industry, champion small businesses, contribute to government policy, provide access to finance and international markets and assist digital media businesses to grow. In numbers SEMN supported over 5,000 companies, provided access to £10million research and development funding and stimulated £100million foreign direct investment.

Now, this team has formed D-Media and is working closely with our industry experts the D-Media Ambassadors, our worldwide connections and our members to support a flourishing digital media industry. We share knowledge and experience amongst our community, provide a flow of information on our industry, and are continuing to develop tools to help people to connect. We also host regular focused events to give our members ‘industry insights’ and the space to meet, spark ideas and collaborate. Once a year we hold the D-Media Global Conference celebrating innovation in content and business whilst sharing experience and exploring developments with friends, colleagues and inspirational speakers from around the world.

To find out more about D-Media Network, go to: http://www.d-media-network.com

Editors Contacts
Gina Fegan
D-Media Network
Tel: +44 (0) 7919 340334
Gina.fegan@d-media-network.com

Driven by images, the NewsWall provides an engaging visual representation of all the latest royal wedding news from PA. Users are able to select an image on the NewsWall and read the full story. As the news is constantly updated, so the NewsWall constantly evolves and changes.

The Royal Wedding NewsWall helps online and mobile publishers to increase user-engagement and encourages readers to share content through social media platforms like Facebook and Twitter. In addition, the NewsWall offers exciting sponsorship opportunities to commercial partners.

Andrew Lyons, co-founder of Ultra Knowledge, said: “The Royal Wedding is undoubtedly going to be the most spectacular, multimedia-rich event of the year.

“With 2.5 billion people set to tune in to the Royal Wedding, Ultra Knowledge – in partnership with the Press Association – decided to use its NewsWall technology to help focus people’s attention in the build up to 29 April.”

Alan Marshall, Head of Digital Production at the Press Association, said: “The Royal Wedding NewsWall provides a unique opportunity for websites to stream our content directly in an interesting way that engages readers, keeps them online for longer and encourages them to share the news through social media.

“Using this product is an excellent way for brands to maximise their online exposure by offering readers an innovative new way to engage with one of the news highlights of the year.”

Royal NewsWall fever has been quick to spread across the pond, with Canadian-based company, 2 For Life Media, using Ultra Knowledge’s NewsWall technology to power its Royal Wedding 2011 iPad app.

The app delivers users the latest information about the marriage of Prince William and Kate Middleton with a live feed of pictures and news, as well as a guide to royal etiquette and other royal trivia.

2 For Life Media President, Diane Hall, said: “The combination of Ultra Knowledge’s technology and the Press Association’s content makes it possible for Royal Wedding enthusiasts to follow every single development as it happens, all beautifully presented on the iPad”.

The NewsWall product is a fully hosted service from Ultra Knowledge, which requires zero maintenance. It can also visualise publishers’ own content or aggregate news from other sources and is designed to be easily integrated into any third party website.

As well as the content partnership with the Press Association, the Ultra Knowledge NewsWall is also used by the Independent, one of the UK’s leading newspapers, for presenting its online breaking UK and World news.

http://www.pressassociation.com/press-office/press-releases/royal-wedding-newswall.html

28-03-2011