Ultra UnderachieverFollow my path to Mastery - as an internet marketer addicted to underachieving...noreply@blogger.com (John Hoff)Fri, 8 Mar 2024 02:00:00 -0800Blogger http://www.blogger.com1125http://ultraunderachieving.blogspot.com/en-usnoFollow my path to Mastery - as an internet marketer addicted to underachieving...noreply@blogger.comHow to capture your readers your readers attention... and then pursuade them to do what you wanthttp://ultraunderachieving.blogspot.com/2005/08/how-to-capture-your-readers-your.htmlnoreply@blogger.com (John Hoff)Fri, 5 Aug 2005 23:49:00 -0700tag:blogger.com,1999:blog-15028311.post-112331098814098753There is just no excuse for bad advertising anymore.Claude Hopkins and the like discovered most of the effective advertising principles used in modern advertising almost 70 years ago.Strangely enough however, I regularly run across headlines, copy and layouts that break every rule in the book.Frequently these advertising "sins" happen not through any fault of the advertising agency - but because 2