Uncommon Update's Saved Articles

How Stitch Fix pitches to high-end brands like Calvin Klein and DVF

2018-03-19T04:05:01Z

Just over six months after it began courting contemporary luxury fashion brands, Stitch Fix is expanding upon its high-end category by investing more in Stitch Fix Premium.

In the past quarter, the company added brands like Calvin Klein, Diane von Furstenberg, Tahari and Tommy Hilfiger to the Premium category, adding to the initial test group of more than 100 brands that went live on the site in August of 2017. That first group included Alice + Olivia, Helmut Lang and John Varvatos. The goal is to bring in more Stitch Fix clients who shop within the $200 to $600 price range per item, whereas most Stitch Fix inventory falls between $50 and $150.

Now public, the onus is on Stitch Fix to prove that it can continueÂ growing its styling service model to new customers. To do so, Stitch Fix has made moves into previously untapped territories, including contemporary fashion, men's clothing, accessories, and most recently, basics like bras and underwear. In its second quarter earnings for 2018, the company's revenue grew 25 percent to $296 million over the same period last year.

But convincing brands in the contemporary space to partner with a new type of distribution model is a greater task than including undergarments in Stitch Fix deliveries. Luckily for Stitch Fix, it's reaching out to premium fashion brands at a time when they're feeling especially vulnerable: department store foot traffic is falling, the online marketplace is sprawled and Amazon is hardly a friendly retail partner to brands.

That vulnerability, however, hasn't meant that brands are flocking to alternative distribution models. The Stitch Fix team has had to work through a lot of back and forth with these brands, a lot of which has centered on education.

'It was a journey that took multiple conversations,' said Stitch Fix chief merchandising officer Lisa Bougie of the company's pitches to premium brands. 'The first [discussion] were grounded in education; there was little understanding with regard to how we do what we do and the benefits that would bring to a brand partner.'

Those benefits include little to no discounting, exposure to new customers and, most importantly, access to an unprecedented amount of data. Stitch Fix built its business around vast data collection and comprehension, and its success depends on how well it can predict what its customers will ultimately want to buy — and decipher why they didn't choose to buy. Stitch Fix's team will even work with brand teams to help them decide how to digest and act upon the data they're receiving.

Not only does the retailer share dataÂ with its brand partners so they can take things like complaints about fit into consideration, but the data also informs what pieces of a brand's collection the company buys to sell to its customers. That's something other wholesale partners decide based mostly on intuition.

'You can tell when a retailer just didn't 'get' your brand, and actually bought the wrong pieces, so together, it doesn't feel cohesive,' said one brand manager. 'That then results in poor sales. That’s not an issue here.'

According to Bougie, each premium brand has a dedicated buyer that works with brands to decide what pieces should be sold through Stitch Fix, based on the data. If initial tests go well, brands like Paige Denim have decided to design exclusive pieces for Stitch Fix.

But sheer data doesn't always speak directly to how these brands operate. Brands in the contemporary space care about positioning, and having items appear in a Stitch Fix box alongside lower-market brands is a turn-off that Bougie has had to work through.

'There are a lot of worries about brand adjacency for these brands, and it took multiple conversations to help them appreciate that winning is about getting the right product in the right clients' hands, and that's a key differentiator for us in a marketplace that is fraught with the inefficacy of distribution,' she said. 'If you think about a department store, and the old-school notion of what brands are next to which, it's not important in our model. These customers are only looking at every item they get with the question of 'Is this right for me.' And that only comes down to our ability to match clients with the right products.'

Cult Sneaker Label Filling Pieces Launches Ready-to-Wear

2018-03-19T05:40:28Z

The Amsterdam-based footwear brand, known for its minimal sneakers, wants apparel to account for 40 percent of its total revenue by 2025.

The Risks and Rewards of Selling Your Name

2018-03-18T21:17:21Z

Designers from Calvin Klein to Jil Sander have sold their names along with their companies. What is the smartest way to structure such deals?

The fallout from Mary Beard's Oxfam tweet shines a light on genteel racism | Chitra Ramaswamy

2018-02-19T17:27:07Z

Another ‘mouthy woman’ has called out the classicist’s comments on the Haiti scandal. But the respectful exchange that followed has been heartening

Mary Beard, the Cambridge professor who has to fend off a never-ending torrent of abuse because she is a) an intelligent woman b) an intelligent woman over 50 and c) an intelligent woman over 50 who relishes debate, is under attack again. This time, it goes beyond the usual disgusting misogynistic stuff. Beard is being accused of colonialism and racism.

On Twitter, she addressed the Oxfam Haiti scandal. “I do wonder how hard it must be to sustain ‘civilised’ values in a disaster zone,” she pondered, which some interpreted as Beard excusing the alleged sexual abuse of women and girls, and many took as an opportunity to abuse Beard. There was also that word, “civilised”, heavy with colonial connotations that Beard, being a classicist, ought to have harnessed with more care and self-awareness. (Encasing it in inverted commas didn’t quite cut it.) Anyway, the response has been horrific. Beard has since written a follow-up blog explaining her position and clarifying her use of “civilised”. She also tweeted an image of herself in tears, adding “I am really not the nasty colonialist you say I am”.

Burberry Sales Beat Estimates as Beckham Boosts U.S. Demand

2015-01-14T09:38:50Z

Burberry Group Plc, (BRBY) the U.K.'s largest luxury-goods maker, reported quarterly sales that beat estimates, buoyed by strong demand for ...

Wearable devices get more stylish as fashion and technology intersect - Los Angeles Times

2015-01-10T05:31:12Z

Wearable devices get more stylish as fashion and technology intersect
Los Angeles Times
It's supposed to be like the Internet." Wearing a Puls band on ... The result: a thick black band that will.i.am said evoked the leather spiky cuffs of the punk rock era as well as the chunky luxury logo bracelets made by Chanel and Fendi. With ...

#UNCOMMON GOOD: @HarryWinston Teams With @amfAR

2015-01-14T15:21:02Z

Harry Winston is starting off the year in a charitable way. The fine jewelry company has partnered with amfAR, the Foundation for AIDS Research, marking the single largest corporate partnership in the foundation’s 30 years.

The definition of luxury retail is being 'shattered' - Washington Post

2015-01-12T17:47:12Z

The definition of luxury retail is being 'shattered'
Washington Post
As recently as 10 years ago, the profile of a luxury shopper was fairly clear-cut: It was the kind of man or woman who owned a lavish penthouse condo, had a fat investment portfolio and freely threw down cash on pricey Chanel handbags or Louis Vuitton ...

Can Luxury Lead Us Out of Inequality?

2015-01-14T15:21:02Z

Luxury has more to offer than glitz.

Neiman Marcus Expands Digital Experience

2015-01-14T05:48:20Z

In a small space inside Neiman Marcus Direct in Dallas, the luxury chain manages a big mission — evaluating, designing and testing new technologies.

Follow WWD on Twitter or become a fan on Facebook.

Tiffany unveils new ad campaign starring same sex couple

2015-01-14T15:21:02Z

Tiffany & Co have unveiled its new advertising campaign, which for the first time features a same sex couple.

Moncler creates fake snow app for online fun

2015-01-13T08:38:49Z

Moncler’s Snow Experience app snow tracker

French-Italian outerwear label Moncler is introducing a new mobile application that allows users to create their own digital snowfall and capture it with photos.

The Snow Experience app on Facebook will be a fun tool for Moncler consumers to engage with on the Internet. It highlights the brand’s playfulness and subtly encourages users to keep Moncler in mind when shopping for winter clothing.

“The app is merely a campaign to garner awareness about [Moncler] products and associate them with cold weather,” said Parisa Durani, lead digital strategist at Plastic Mobile.

“The app is most likely to have a short life cycle, considering it is on Facebook and could lose its appeal after one picture is taken,” she said. “The likelihood of repeat usage is minimum.”

Ms. Durani is not affiliated with Moncler, but agreed to comment as an industry expert.

Moncler was unable to comment directly by press deadline.

Snowing somewhere
The app’s Facebook page opens to an image of a snowy mountain while text encourages users to “enjoy the snow wherever you are with Moncler.” Small snowflakes fall against a black background.

Homepage of Moncler’s Snow Experience app

Users press the “start now” button and are shown to a camera screen where they can take a photo of themselves at the computer. The app then shows white snowflakes falling from the top of the screen and landing on their image – including their eyelashes.

When the user is satisfied with the amount of snow in the picture, she can press “finish” and the photo is then captioned, “It’s always snowing somewhere! SNOW EXPERIENCE,” alongside the Moncler logo. The user can save the picture and share it on social media.

A user’s Snow Experience photo, as seen on Facebook

Moncler’s app gives users to opportunity to take a quick break from their online routine and have a little fun, perhaps inspiring the consumer to purchase Moncler or just get in the winter spirit. The Facebook page asks, “How do you imagine your city covered in snow?”

The app also allows users to browse a global snow tracker map to “check out the weather conditions of the best Moncler mountain locations before going to ski.” This emphasizes the utility of Moncler outerwear, showing that there is always somewhere in the world to wear it.

Snow-mobile
The Snow Experience app capitalizes on two key elements of Moncler’s advertising strategy by expressing the beauty of nature while simultaneously appealing to mobile-minded consumers.

In 2014 Moncler put glaciers front and center with a traveling photography exhibit and capsule collection that emphasized the brand’s relationship with the outdoors.

Moncler’s “Blackout” project featured 21 images of mountain terrain in Iceland captured by artist Dan Holdsworth, one of which Moncler reproduced on jackets, pants and accessories in its fall/winter 2014 collection. This collection allowed Moncler to pay homage to the “majesty of nature,” which is a source of inspiration for the brand (see story).

Previous Moncler advertising

Just a few weeks ago, Moncler rounded out its mobile presence with an app dedicated solely to commerce.

This app, the brand’s first, joins Moncler’s mobile-optimized site, which allows users to both shop and consume content. Through this app, Moncler will be able to better reach its mobile-inclined audience, allowing them to shop easily on a mobile device through a contained experience (see story).

Unfortunately, the Snow Experience app is not as dynamic as these other campaigns.

“The tool could have done a better job of promoting Moncler products,” Ms. Durani said.

“For example, if the tool had integrated the best Moncler jackets based on the weather (in it’s Snow Tracker section) – it would have provided users with a more contextual experience and could arm users with more knowledge when they go shopping for winter wear,” she said. “Whether or not users remember the Moncler brand after using this tool will be questionable, and we will have to wait and see.

Final Take
Kay Sorin, editorial assistant at Luxury Daily, New York

Ask The Experts: What’s In Store For China’s Luxury Industry In 2015?

2015-01-14T11:26:08Z

A solid gold Buddha at Chow Tai Fook in Beijing. (Jing Daily)

With changing consumer tastes, rising incomes, and rapidly developing technology, China’s luxury market is transforming at lightning-fast speed. We’ve already brought you some of our own predictions of what’s likely to happen in the industry for 2015, and decided to check in with top experts on everything from travel to digital to hear their thoughts on what’s in store for the year. We asked each expert to answer the question, “What is the top trend you’re watching in China’s luxury market for 2015?” with regard to their particular field. Check out what they have to say below:

Retail

Charlie Gu
Account Manager, China Luxury Advisors
@ChinaLuxAdvisor

The year 2015 will be one where we see how “light luxury” brands such as Coach, Michael Kors, and Kate Spade survive and revive in an increasingly competitive market segment. Concerns of overexpansion and brand fatigue led to a bad year for Coach in 2014, with the company recently tasking Mulberry and Loewe veteran Stuart Vevers to reinvent its brand image. Another interesting development will happen in the luxury watch segment. In addition to the broad impact felt by Swiss watchmakers due to China’s anti-corruption campaign, the imminent launch of Apple’s first smartwatch will require these brands to come up with new strategies to retain their market share in China.

Noriko Villanti Makino
Guest Experience, Value Retail

As Chinese consumers become increasingly sophisticated, they are developing their own unique and noteworthy expressions of style. The old but prevalent style culture of mimicking runway looks is quickly vanishing with Chinese leading the way as global fashion icons and style taste-makers. They are admiringly fusing the beloved Western trends of high-low and mix-and-match with uniquely Chinese fashion trends. The shopping experience created in our luxury outlet village featuring premium product offering, unparalleled service and a unique brand mix is a natural choice for this type of sophisticated shopper.

Luca Solca
Managing Director, Sector Head Global Luxury Goods, Exane BNP Paribas

Luxury spend by Chinese consumers will continue to grow, but consumption will likely polarize. Accessible luxury and premium products and brands should grow strongly, supported by more and more Chinese consumers making into the middle class. High-end consumption, on the other hand, is likely to stay on the back foot. Asset price deflation—especially in real estate—is causing income inequality to ebb, prompting consumers to be more “reasonable.” Government policy aimed at spreading wealth more broadly will compound this—as well as a new “pro austerity” and “anti-bling” mood. Trading down and cherry-picking of only the most iconic products in each brand (we call this the “locust field” effect) should be the order of the day.

James Roy
Associate Principal, China Market Research Group

The focus in 2015 will once again not be on the big brands, the Louis Vuittons, the Guccis, the Chanels. Look for Chinese luxury buyers’ attention to continue to shift to niche newcomers, like Kate Spade, Michael Kors, and Tory Burch. Chinese consumers, once content to save up months’ worth of their salaries for a single big-ticket purchase, are splitting their spending money more between luxury brands and their new obsession, travel. Shopping still figures into tourism (reaching Chinese consumers outside of China is just as important as reaching them in-country), but experiences matter too. Luxury hotels need to take notice.

Digital

Rebecca Lui
Director of Marketing and PR, Alipay U.S.
@alipayus

China’s luxury market is exciting for many reasons, but the first is that it has become the largest e-commerce market in the world, and is adopting e-commerce faster than anyone else globally. We predict a growing number of brands and retailers will start selling directly to China through e-commerce platforms, even without a physical store presence.

Our own recent experience showed us how powerful this can be. Alipay teamed up with U.S. retailers for Black Friday, including Macy’s, Bloomingdales, Saks, and Neiman’s, in a move to make products more readily available to Alipay members. Some of our merchants saw a phenomenal increase in sales. So as American brands become savvy about the Chinese market, and as the Chinese continue to travel more and gain exposure to other brands, we’ll see this market continue to grow. The potential is enormous.

Alexis Bonhomme
General Manager Business & Development, Curiosity China
@CuriosityChina

For 2015, luxury brands’ digital marketing activities will focus on mobile. Expect luxury to adopt higher interaction between social media and CRM activities. On mobile devices, this means less mass communication but more dedicated messaging, where the right message will be send to a targeted audience.

This can be accomplished by performing database segmentation with tailor-made push messages. In addition, brands will increasingly connect the offline experience with day-to-day communication, bringing more services and added value to the final customer. This will help brands focus on increasing repeat purchases as opposed to finding new customers.

Much of this mobile activity will take place on WeChat, which is being used as a 360-degree communication tool: WeChat is now combining daily communication between close groups of users with mobile payment, e-commerce functions, and soon, banking functions. The announcement of WeBank, 1st online private bank in China is likely to make WeChat the main communication tool in the country.

Pablo Mauron
General Manager China, Digital Luxury Group
@pablomauron

The digital landscape will remain more dynamic than anywhere else, and trends and opportunities will continue to evolve at a tremendous pace. However, the race to exposure is behind us and the key challenge for 2015 will be to demonstrate the concrete ROI of digital marketing in China. Political, sociological and economic parameters put luxury brands in a situation where the China P&L must demonstrate profitability, no matter if it’s through online or offline, owned or 3rd party properties. Digital investments are being rationalized and all the activities will be benchmarked accordingly. The idea of performance is going to be deeply integrated in every digital marketing activity which is a very logical evolution.

Lifestyle & Travel

Dan Washburn
Author, The Forbidden Game: Golf and the Chinese Dream and Chief Content Officer, Asia Society
@DanWashburn

After a grim 2014, it’s hard to believe things could get worse for China’s golf industry, but in today’s political climate anything is possible. China banned new golf courses in 2004, but over the ensuing decade no country in the world built more of them than China — not even close. Last year, however, amid Xi Jinping’s corruption crackdown, the government began taking the moratorium more seriously, and the construction boom went bust. Rumors swirled that authorities had plans to close down as many as 100 illegal courses in 2015. Meanwhile, the number of golfers in China continues to rise. Something’s got to give. It’s just hard to believe that it will be Beijing.

Delphine Lignières
Founder & CEO, China Rendez-Vous
@ChinaRendezVous

The concept of luxury has positively evolved and consists more of creating unforgettable experiences and sharing strong values than just enjoying a product of a high value. Customers are becoming more attached to heritage, tradition, and self-fulfillment than just a public display of their wealth status. China Rendez-Vous integrates those trends in associating luxury brands with targeted lifestyle experiences related to communities led by passion: boating, polo, aviation, classic cars, art, wine, music, and more.

Steven Schwankert
Founder, SinoScuba and Editor, The Beijinger
@greatwriteshark

Outbound travel is where it’s at. When SinoScuba started 12 years ago, the number of direct flights from Beijing and the ability of Chinese citizens to get visas were both hindrances. Now, with 100 million travelers per year going abroad, there is no more sought-after visitor than the one from China. They certainly won’t all be divers, but even if one-tenth of a percent took the plunge…

Erwan Rambourg
Author, The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

In 2014, many wealthy Chinese stayed home or spent less abroad when travelling for different reasons: foreign exchange (FX)—Europe looked expensive up until recently; fear of travel—airline accidents in South East Asia, HK disruptions; political tension—in Thailand for instance—and more. When they stay at home, wealthy Chinese spend less on luxury items. My strong conviction for 2015 is that wealthy Chinese outbound travel will resume as FX has become favorable and we lap the tough trends of last year. All administrations are making it easier for their countries to welcome Chinese.

Pierre Gervois
CEO & Publisher, China Elite Focus
@chinaelitefocus

With the new 10-year, multiple-entry visa for the United States now available for Chinese travelers, Western European destinations should realize that they will face severe competition from across the Atlantic Ocean in attracting affluent Chinese tourists and investors. The United States will become in a few years the number destination for Chinese outbound travelers, not only for sightseeing and luxury shopping, but also for real estate investment.

Lululemon Surges After Upbeat Holiday

2015-01-14T15:21:02Z

Lululemon Athletica Inc., the maker of yoga-inspired clothing, gained as much as 7.2 percent after strong holiday sales prompted the company to raise its fourth-quarter forecast.

Gucci Designer Giannini Exits Early as New CEO Takes Control

2015-01-14T15:21:02Z

Gucci Creative Director Frida Giannini has left the fashion house a month earlier than planned as a new chief executive officer begins the task of reviving the brand.

Meet The Chinese Luxury Shoppers Who Are Taking Over The World

2015-01-14T04:09:47Z

These are representatives who embody the thoughts and feelings of luxury ... REUTERS/ Carlos BarriaA woman shops at Louis Vuitton in Shanghai.

Luxury is experiencing 3.4pc growth per year: report

2015-01-13T10:09:05Z

Editorial image from “Life in Bulgari” magazine; jewelry is expected to see strong growth through 2020

The global luxury market is projected to be valued at $374.85 billion by 2020, according to a new report by Transparency Market Research.

Luxury goods are expected to experience a compound annual growth rate of 3.4 percent from 2014 to 2020. The European and United States markets are anticipated to experience a slower growth compared to the rest of the world, but Europe will remain the largest luxury market in terms of revenue.

“At present we believe that market in U.S. is bit sluggish and we believe that increasing trend towards middle class and increasing bandwidth of products with prices will help luxury goods manufacturers to sustain in U.S. market,” said Gaurav Bhushan, assistant manager, consumer goods, at Transparency Market Research.

“Even economic slowdown have impacted the overall growth as per capita propensity of HNWs have decreased even though their lavish lifestyle will also support the overall market in U.S.,” he said.

“Europe has a mix breed of developing as well as developed countries. Local players have dominated the market in developing regions but major players such as LVMH and Kering have targeted Scandinavia, and other untapped regions in Europe.”

The “Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2020” report focuses on luxury goods, such as apparel and accessories, leather goods, jewelry and cosmetics, and excludes services, such as hotels and yachts. Transparency Market Research conducted in-depth interviews with industry leaders, including CEOs and market intelligence managers.

Strong sectors
Young affluent individuals and a boost in consumer confidence in established markets in Europe and the U.S. is expected to fuel the growth in the luxury sector over the next six years. In a number of established markets, economic conditions are improving, leading individuals to have more disposable income.

There is also a growing number of high-net-worth consumers.

Additionally, there was an increase in the combined wealth of the world’s billionaires this year, a population that is largely represented by European countries, according to a new report by Wealth-X and UBS (see story).

Tourism is also a driver of growth, as travelers from China, Brazil, Russia, South Africa and India spend money in duty free stores. Consumers from developing nations are becoming increasingly brand-conscious, and are spending on luxury overseas, where there are often smaller duties and taxes.

Chinese tourists outside of Louis Vuitton store

Hard luxury goods, including watches and jewelry, is rising the fastest out of all of the products in the sector. Currently underpenetrated in developing nations, consumers in these markets are changing their styles of dress and desiring non-traditional jewelry.

Fragrance currently has a low penetration in emerging markets, and is anticipated to see the largest growth over the next six years. Retailers such as Selfridges and Harrods are helping fragrance brands boost their sales via exclusive events and limited-edition products.

Boucheron jar for La Mer available at Harrods

North America is currently the largest market for personal care items, in terms of revenue.

More aspirational consumers in Asia and Latin America are expected to help demand for high-end spirits grow.

Even with large growth in other product categories, apparel and leather goods remains the largest segment in terms of revenue. The demand for leather goods is projected to surpass designer fashion in the future.

Africa in particular has a high growth potential for luxury fashion.

Overall, Europeans are changing their spending habits, switching their budgets from lavish goods to experiences. They have reduced their purchases of goods such as handbags from houses including Prada or Hermès.

Prada fall/winter 2014 handbag effort

Canada is expected to see a heightened demand for luxury goods as U.S. retailers expand north.

For instance, department store chain Nordstrom opened its first international store in Calgary, Alberta in Canada on Sept. 19.

The 140,000 square-foot store in Chinook Centre houses a new beauty concept and full restaurant, as well as five shoe departments, carrying labels such as Jimmy Choo, Ferragamo and Valentino. This is the first of six Nordstrom stores to open in Canada over the next few years, an important step in expanding the retailer’s global presence (see story).

Adaptation
One area of growth in young affluent consumers, who are likely to interact with a brand through its online presence.

Luxury brands are becoming increasingly active in digital media, and consumers are finally catching up with them, engaging with content and sharing it with their own networks, according to a new report by PM Digital.

The largest percentage of visitors to luxury brand sites are 55 or older, but the second largest group is 18-24, calling for a need to interact and engage with not only the small fraction of established luxury consumers they are used to, but also digital-savvy Millennials. The key for luxury brands will be finding the balance between accessibility and exclusivity while bridging the age gap (see story).

Digital will also make distribution to both established and emerging markets more direct.

“Luxury brands look for much wider space in the aspect of pricing and new product launches,” Mr. Bhushan said. “They are also linking up themselves towards online marketing and ecommerce distribution channels in developing regions.

“With effective marketing strategies and distribution channels, companies will be able to penetrate into the young affluent and aspiration consumer segment in Asian Pacific and Latin America regions,” he said. “They also have to come to new innovations and increase their product lines brand positioning also in these regions.”

Final Take
Sarah Jones, editorial assistant on Luxury Daily, New York

Chinese Luxury Shoppers More Confident in Online Shopping

2015-01-12T14:45:09Z

As China’s internet population continues to grow, more and more Chinese consumers are becoming more comfortable with and more confident in online shopping. According to Ruder Finn and Ispsos China Luxury Forecast 2015, of mainland Chinese and Hong Kong consumers, 57 percent and 54 percent respectively responded that they were more confident in online luxury [&hellip

Watches & Jewelry Brands Swap Social Quantity for Quality

2015-01-12T23:51:37Z

Since Facebook pulled what was arguably the biggest bait-and-switch in marketing history, brands have opted to post less frequently or set aside a budget for accessing their followers. This graph from the Digital IQ Index®: Watches & Jewelry shows the brands that have reduced their Facebook posts the most.

But not all is bad news for the social media presence of these brands. Leader of the group Alex and Ani has reduced quantity in exchange for quality. The new posts feature lifestyle content as part of the #MotivationNation campaign, and receive close to 5x the engagement of the average Alex and Ani post. The cost of promoting posts on Facebook may have also made brands more conscious about linking to a specific product or store. For example, each post for Alex and Ani’s #DecadeDays campaign in December promoted a daily offer and a link to where it could be redeemed.

Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It - MediaPost Communications

2015-01-13T14:44:04Z

More About Advertising | Insights into Advertising

Havas Launches Luxury Media Unit, Taps Fashionista Harvie-Watt To Run It
MediaPost Communications
Havas this morning unveiled a new unit devoted to servicing media for luxury brands. The unit, named LuxHub, is headquartered in the fashion hub of Milan and has offices in New York, London, Paris and Dubai with plans to expand to Shanghai, Frankfurt ...
Havas Media Group launches Luxhub for luxury brands
Havas Media launches luxury unit LuxHub
Havas Media Group takes luxury practice global
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