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	<title>Understanding Internet Marketing</title>
	<link>http://understandinginternetmarketing.com</link>
	<description>Free Information And Articles About Internet Marketing</description>
	<pubDate>Sun, 11 May 2008 13:11:46 +0000</pubDate>
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	<language>en</language>
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		<title>Google Video:  Why It Is So Popular</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/i80B9sUV2X8/google-video-why-it-is-so-popular</link>
		<comments>http://understandinginternetmarketing.com/video-marketing/google-video-why-it-is-so-popular#comments</comments>
		<pubDate>Sun, 11 May 2008 13:11:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Video Marketing]]></category>
<category>Google Video</category><category>video marketing</category><category>video sites</category><category>video websites</category><category>viral videos</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/video-marketing/google-video-why-it-is-so-popular</guid>
		<description><![CDATA[Online video sites have rapidly increased in popularity over the past few years.  One of those websites is known as Google Video.  Have you ever wondered why online video websites, including Google Video, are so popular? If so, you are not alone. Despite the fact that millions of internet users enjoying watching online videos, many [...]]]></description>
			<content:encoded><![CDATA[<p>Online video sites have rapidly increased in popularity over the past few years.  One of those websites is known as Google Video.  Have you ever wondered why online video websites, including Google Video, are so popular? If so, you are not alone. Despite the fact that millions of internet users enjoying watching online videos, many wonder what created all the buzz.</p>
<p>When it comes to understanding the popularity of Google Video, there are a number of different factors that come into play.  Google Video, like most other websites, has unique features about it. Those features are what brings in new internet users and keeps the old ones coming back for more. Therefore, Google Video is not only popular among first time video watchers, but ones that have been watching online videos for some time now.</p>
<p>Perhaps, one of the greatest reasons why Google Video is so popular is because of all of the choices that internet users, just like you, have. With Google Video, you are not only allowed to watch the videos that are hosted on the site, but you can also create your own.  This means that you can create your own video; on just about anything that you want, even if you do not have any formal video making experience.  The good news is that with Google Video’s popularity, it is likely that your video will be viewed by thousands of internet users.</p>
<p>In addition to the wide variety of different choices, when it comes to using the website, you also have a number of different choices when it comes to paying for it.  Google Video, like many other online video websites, offers a collection of videos that are free to watch. In addition to offering videos free of charge, Google Video also has a collection of videos that you must pay for; however, they are optional to watch. These videos are often longer or have well-known celebrities in them.  It is nice that you don’t have to pay for these videos, especially if you don’t want to watch them.  If you would prefer to not pay for an online video, you still have a number of different choices. There should be plenty of other free videos for you to choose from.</p>
<p>In fact, the videos that you can choose from are just another one of the many reasons why Google Video has become one of the most well known online video websites.  Popular video categories include music videos, television shows, animation, movies, comedy, and sports.  Additional categories are also available.  In fact, there are too many categories to list. Basically, this means that you should be able to find whatever you want to watch online with Google Video.</p>
<p>It is also important to note that the site is easy to use. There are too many online websites, including a number of popular online video websites, which are difficult to use and navigate. This is not the case with Google Video.  If you are looking for a particular video, you can easily search for it or browse through all of Google’s categories.  Once you select the video that you would like to watch, it will load in no time at all. After you have watched the video, you can easily rate the video, if you choose to do so, in a matter of seconds.</p>
<p>If you haven’t already checked out Google Video, you are encouraged to do so. All of the above mentioned reasons are reasons why the website has become one of the most popular video websites online.  If Google Video impresses thousands, if not millions, of other internet users, there is a good chance that it will impress you as well.</p>
<a href="http://understandinginternetmarketing.com/tag/google-video" rel="tag">Google Video</a>, <a href="http://understandinginternetmarketing.com/tag/video-marketing" rel="tag">video marketing</a>, <a href="http://understandinginternetmarketing.com/tag/video-sites" rel="tag">video sites</a>, <a href="http://understandinginternetmarketing.com/tag/video-websites" rel="tag">video websites</a>, <a href="http://understandinginternetmarketing.com/tag/viral-videos" rel="tag">viral videos</a><script type="text/javascript">
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		<title>How To Use Podcasting To Build Your Business Online</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/xfQE-1xj16I/how-to-use-podcasting-to-build-your-business-online</link>
		<comments>http://understandinginternetmarketing.com/podcast-marketing/how-to-use-podcasting-to-build-your-business-online#comments</comments>
		<pubDate>Fri, 09 May 2008 16:22:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Podcast Marketing]]></category>
<category>podcast</category><category>podcast marketing</category><category>podcasting</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/podcast-marketing/how-to-use-podcasting-to-build-your-business-online</guid>
		<description><![CDATA[Broadcast your business using podcasts! A podcast is a collection of digital media files that is distributed over the internet using syndication feeds for playback. The content is downloaded by users into multiple programs to be viewed on their home computer or portable media device. Youtube has set the precedent for this medium, with nearly [...]]]></description>
			<content:encoded><![CDATA[<p>Broadcast your business using podcasts! A podcast is a collection of digital media files that is distributed over the internet using syndication feeds for playback. The content is downloaded by users into multiple programs to be viewed on their home computer or portable media device. Youtube has set the precedent for this medium, with nearly 200 million hits per day. The podcast phenomenon has spread worldwide offering businesses the ability to broadcast any idea, and further opportunities to professionally record full segment commercials as marketing tools.</p>
<p>Podcasting is an inexpensive marketing tool for your business and can be used across many business functions to increase business revenues.</p>
<p><a href="http://ezinearticles.com/?How-To-Use-Podcasting-To-Build-Your-Business-Online&#038;id=1151495" target="_blank">Read the rest of this article here.</a></p>
<a href="http://understandinginternetmarketing.com/tag/podcast" rel="tag">podcast</a>, <a href="http://understandinginternetmarketing.com/tag/podcast-marketing" rel="tag">podcast marketing</a>, <a href="http://understandinginternetmarketing.com/tag/podcasting" rel="tag">podcasting</a><script type="text/javascript">
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		<title>Using Affiliate Marketing To Promote Your Business</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/8OXcNewC_5M/using-affiliate-marketing-to-promote-your-business</link>
		<comments>http://understandinginternetmarketing.com/affiliate-marketing/using-affiliate-marketing-to-promote-your-business#comments</comments>
		<pubDate>Wed, 07 May 2008 10:19:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Affiliate Marketing]]></category>
<category>Affiliate advertisements</category><category>Affiliate Marketing</category><category>affiliate marketing campaign</category><category>affiliate program</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/affiliate-marketing/using-affiliate-marketing-to-promote-your-business</guid>
		<description><![CDATA[Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental [...]]]></description>
			<content:encoded><![CDATA[<p>Even if you are already using the Internet to market your business, you should consider adding affiliate marketing to you Internet marketing campaign. Affiliate marketing, when done right, can yield a great deal of positive results for your business. Furthermore, even when affiliate marketing is not done right, it will not likely be financially detrimental to the business. This is because affiliate marketing is essentially an advertising program in which you only pay the affiliates when their marketing efforts yield financial results for your business. This article will take a look at affiliate marketing and explain how it works and how you can maximize the benefits of affiliate marketing.</p>
<p>Affiliate marketing essentially involves having website owners, known as affiliates, post advertisements for your website on their own website. You can lear more about affiliate marketig by checking out the Internet marketing blog at www.jeremyburns.com for weekly updates. Affiliate advertisements encourage visitors to click on the link and visit your website. The advertisements are specially coded to allow you to determine how many visitors enter your website through this advertisement. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program does not work this way. Instead the affiliate is paid when the advertisement yields a desired result.</p>
<p>Affiliate advertisement can work on a pay per impression, pay per click, pay per lead or pay per sale basis. Pay per impression means the affiliate earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate before the advertisements begin appearing on the affiliate’s website. Pay per click programs reward the affiliate each time a visit clicks through the advertisement. Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website. Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate’s website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate’s website is effective.</p>
<p>Affiliate marketing does not always work. When seeking out affiliates it is important to look for a number of different factors. An affiliate with a great deal of experience, a website with high traffic and a proven track record for producing positive results will likely be a good choice for an affiliate marketing program. These affiliates rely on their advertising knowledge to promote the businesses and do not necessarily have to understand the business they are promoting. Another excellent choice for affiliate marketing is to select another business that is closely related to your own business but does not compete with your business. This is a good idea because they may share your target audience and their website visitors will also likely be interested in visiting your website as well. For example if you sell running shoes you may wish to run an affiliate marketing campaign on a website that promotes road races such as marathons, half marathons, 10Ks and 5Ks. This website does not directly compete with your business but they are likely to attract an audience that would be interested in and have a need for your products or services.</p>
<p>Deciding whether or not to implement an affiliate marketing campaign is easy. As we previously mentioned there is very little risk in this type of campaign so it is worthwhile in just about any situation. A more important decision to make is how you plan to compensate your affiliates. The compensation for pay per impression programs is typically pretty low because your business is not necessarily generating a sale from each impression. Conversely, pay per sale programs usually compensates the affiliate better because the business does directly generate a profit from the advertising on the affiliate’s website. This amount may a flat fee or a percentage of the sale depending on the affiliate agreement.</p>
<a href="http://understandinginternetmarketing.com/tag/affiliate-advertisements" rel="tag">Affiliate advertisements</a>, <a href="http://understandinginternetmarketing.com/tag/affiliate-marketing" rel="tag">Affiliate Marketing</a>, <a href="http://understandinginternetmarketing.com/tag/affiliate-marketing-campaign" rel="tag">affiliate marketing campaign</a>, <a href="http://understandinginternetmarketing.com/tag/affiliate-program" rel="tag">affiliate program</a><script type="text/javascript">
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		<title>Using Other Peoples Info To Increase Your Adsense Cash</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/vVWG_B7r6MI/using-other-peoples-info-to-increase-your-adsense-cash</link>
		<comments>http://understandinginternetmarketing.com/adsense/using-other-peoples-info-to-increase-your-adsense-cash#comments</comments>
		<pubDate>Tue, 06 May 2008 09:57:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Adsense]]></category>
<category>Adsense</category><category>Adsense Cash</category><category>google adsense</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/adsense/using-other-peoples-info-to-increase-your-adsense-cash</guid>
		<description><![CDATA[Adsense is really making a huge impact on the affiliate marketing industry  nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly. If you are in a losing rather than winning in the affiliate program you are currently [...]]]></description>
			<content:encoded><![CDATA[<p>Adsense is really making a huge impact on the affiliate marketing industry  nowadays. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be going to lose their customers quickly. If you are in a losing rather than winning in the affiliate program you are currently into, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.</p>
<p>Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.</p>
<p>You do not have to spend time in choosing different kind of ads for different pages. And no codes to mess around for different affiliate programs.</p>
<p>You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.</p>
<p>You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links.</p>
<p>You can filter up to 200 URLs. That gives you a chance to block ads for the sites that do not meet your guidelines. You can also block competitors. Though it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.</p>
<p>Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly into your pages. If you own many sites, you only need to apply once. It makes up for having to apply to many affiliate programs.</p>
<p>The only way to know how much you are already earning is to try and see. If you want out, all you have to do is remove the code from your site.</p>
<p>The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. You are earning a share of that money generated.</p>
<p>If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. It is also a refreshing sight for your visitor once they see something different for a change.</p>
<p>Publishers also have the option of choosing to have their ads displayed only on a certain site or sites. It is also allowed to have them displayed on a large network of sites. The choice would be depending on what you think will work best for your advantage.</p>
<p>To get an idea if some Adsense ads you see on the search engines has your pages, try to find web pages that have similar material to the content you are planning to create and look up their Adsense ads.</p>
<p>It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.</p>
<p>It is still wise to look at other people’s information and format your Adsense there. Just think about it as doing yourself a favor by not having to work too hard to know what content to have.</p>
<p>Topic to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.</p>
<p>With all the information that people need in your hands already, all you have to do is turn them as your profits. It all boils down to a gain and gain situation both for the content site owners and the webmasters or publishers.</p>
<p>Make other people’s matter your own and starting earning some extra cash.</p>
<a href="http://understandinginternetmarketing.com/tag/adsense" rel="tag">Adsense</a>, <a href="http://understandinginternetmarketing.com/tag/adsense-cash" rel="tag">Adsense Cash</a>, <a href="http://understandinginternetmarketing.com/tag/google-adsense" rel="tag">google adsense</a><script type="text/javascript">
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		<title>Using Message Boards for Internet Marketing</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/GN7vVP8CEIM/using-message-boards-for-internet-marketing</link>
		<comments>http://understandinginternetmarketing.com/internet-marketing/using-message-boards-for-internet-marketing#comments</comments>
		<pubDate>Mon, 05 May 2008 12:42:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>
<category>internet marketing</category><category>message board</category><category>messagee board marketing</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/internet-marketing/using-message-boards-for-internet-marketing</guid>
		<description><![CDATA[Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. [...]]]></description>
			<content:encoded><![CDATA[<p>Internet marketing is a very wide term which can be used to encompass a variety of marketing techniques which are used online. Banner advertisements, website promotion, search engine optimization, email marketing and affiliate marketing all fall under the umbrella of the term Internet marketing but there is even more to Internet marketing than those concepts. Promoting your website or business on message boards can also be considered to be Internet marketing. In fact this is one of the simplest and least expensive Internet marketing options available. This article will examine how savvy business owners can use Internet message boards wisely. It will also explain how message boards can be misused and rendered ineffective as well.</p>
<p>Message boards are essentially online meeting places. In general most message boards are focused on a particular niche subject and encourage those who share an interest in this particular subject to get together to discuss relevant issues, ask questions, provide advice and even just socialize. Message boards can focus on any subject imaginable they may focus on a particular baseball team or just the sport of baseball in general. Message boards can focus on subjects such as politics, television shows, bands, current events, jobs, hobbies or any subject imaginable. Savvy Internet marketers can take advantage of these message boards to reach a target audience without investing a great deal of money.</p>
<p>Consider a business in which the focus of the business is to assist people in finding jobs which offer telecommute options. The concept of working from home is becoming increasingly popular and there are many websites which focus on this subject. Likewise there are also many message boards devoted to the topic of working from home. Here those with an interest in the subject meet to discuss issues such as finding employment where working from home is an option, working around the schedule of your children, setting up a home office, dealing with friends or family members who don’t respect your working hours and paying taxes on freelance assignments. A business owner who actively participates in this message board can take the opportunity to post a link to his website when it is relevant and offers something of value to the conversation. This is worthwhile because the message board features a high concentration of your target audience members.</p>
<p>When using message boards to promote your business, it is important to ensure you are following the rules associated with the message boards. Message boards may have restrictions regarding the posting of links and failure to abide by these restrictions may result in you being banned from the message board. For this reason it is important for anyone who is interested in using message boards for promotion of their business to carefully read the user agreement to ensure they are not violating any of the rules. It is also important to simply use common sense when promoting your business on a message board. Just because the rules do not restrict posting links, does not mean you should spam the board with your link. Take care to only include y our link when it is relevant. This will prevent message board users from assuming your link is just worthless spam.</p>
<p>Finally, when using message boards to promote your business it is important to be courteous to other message board users and to keep all posts professional. This is important because you and your business are much more likely to be taken seriously if you act professionally and responsibly. You should maintain this degree of professionalism even in posts which do not include your business link. This is important because other message board participants will remember you by your user name and will not be likely to take you seriously if you have previously made posts which were offensive, mean spirited or inaccurate. For this reason it is important to act as a representative from your company at all times.</p>
<a href="http://understandinginternetmarketing.com/tag/internet-marketing" rel="tag">internet marketing</a>, <a href="http://understandinginternetmarketing.com/tag/message-board" rel="tag">message board</a>, <a href="http://understandinginternetmarketing.com/tag/messagee-board-marketing" rel="tag">messagee board marketing</a><script type="text/javascript">
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		<title>Placing Banner Ads</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/TQSDACcnm04/placing-banner-ads</link>
		<comments>http://understandinginternetmarketing.com/banner-marketing/placing-banner-ads#comments</comments>
		<pubDate>Sun, 04 May 2008 11:01:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Banner Marketing]]></category>
<category>banner</category><category>banner ads</category><category>banner marketing</category><category>banners</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/banner-marketing/placing-banner-ads</guid>
		<description><![CDATA[Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner [...]]]></description>
			<content:encoded><![CDATA[<p>Placing banner ads can be a highly effective way to market your business on the Internet. Banner ads are essentially advertisements which appear on a website, usually in the form of a combination of graphics and text, to encourage Internet users to click through these advertisements to your website. The most common form of banner ads is an advertisement which appears on the top of a website and spans the width of the webpage. These advertisements derived their name from the similarity to a banner but technically banner ads can come in a variety of shapes and sizes. This article will take a look at the effectiveness of banner as well as methods for placing these banner ads.</p>
<p>Banner ads can be highly effective if used properly. However, placing your banner ad all over the Internet with very little consideration to whether or not the location is likely to be beneficial to your business is not a good idea and can be a tremendous waste of money as well as other resources such as time and effort. Therefore business owners who are considering using banner ads to promote their business should spend some time to learn how to use banner ads effectively and to find ideal location for placing their banner ads.</p>
<p>The most ideal location for a banner ad is prominently displayed on a website which receives a great deal of website traffic and also complements your products and services well without providing direct competition for your products or services. As an example consider a business owner who specializes in selling athletic shoes specifically for runners. Buying banner ad space on a website which offers advice on training for running events and provides information on upcoming races would be an excellent idea. This website attracts visitors who have an interest in running and are likely to purchase athletic shoes but does not sell running shoes directly. This means the website attracts members of your target audience but does not compete for your business.</p>
<p>In addition to purchasing banner ad space, some business owners opt to join banner ad exchange groups. This is an alternative in which the business owner does not pay for their banner ad to be placed on another website but in exchange they agree to post one or more advertisements on their own website. This is a very affordable option for placing banner ads but it is not always the best strategy. This is because the business owner often has little input into where their banner ad appears and has limited input into the banner ads which appear on his website in return. In most cases, business owners have the ability to decline to host advertisements which they deem to be offensive but cannot specifically choose the banner ads they must post.</p>
<p>Finally, when posting banner ads, business owners should be aware of the effectiveness of the ads they place. They may choose to post different designs for their banner ad on different websites but they should monitor the results of their advertising to determine if one style is more effective than another. This information can be very important. If one style is enjoying a great deal of success while the other style is not, the business owner may wish to use the more successful style for all of their banner ads or to redesign the less successful style to make it more appealing to Internet users.</p>
<a href="http://understandinginternetmarketing.com/tag/banner" rel="tag">banner</a>, <a href="http://understandinginternetmarketing.com/tag/banner-ads" rel="tag">banner ads</a>, <a href="http://understandinginternetmarketing.com/tag/banner-marketing" rel="tag">banner marketing</a>, <a href="http://understandinginternetmarketing.com/tag/banners" rel="tag">banners</a><script type="text/javascript">
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		<title>How To Effectively Use Viral Marketing To Build Your Business Online</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/9E0IuB6M8Pc/how-to-effectively-use-viral-marketing-to-build-your-business-online</link>
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		<pubDate>Sat, 03 May 2008 17:29:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Viral Marketing]]></category>
<category>Viral Marketing</category>
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		<description><![CDATA[What was the last email that you forwarded? Viral marketing has become an unstoppable marketing force for businesses. It is a technique that uses pre-existing networks as a way to promote brand awareness, an idea, a product or a service. The term viral was coined as this marketing technique is something that spreads rapidly among [...]]]></description>
			<content:encoded><![CDATA[<p>What was the last email that you forwarded? Viral marketing has become an unstoppable marketing force for businesses. It is a technique that uses pre-existing networks as a way to promote brand awareness, an idea, a product or a service. The term viral was coined as this marketing technique is something that spreads rapidly among people by passing something along. It can also be described as the latest &#8220;buzz&#8221;. When implemented effectively, viral marketing can rapidly expand a business online.</p>
<p>While viral marketing was launched among traditional businesses, the launch of the internet created a new medium for viral marketers and an easier method of material transmission. By leveraging the above tips, your business will be in a prime position to create mini and even large scale viral effects when you produce quality materials for your business.</p>
<p><a href="http://ezinearticles.com/?How-To-Effectively-Use-Viral-Marketing-To-Build-Your-Business-Online&amp;id=964312" target="_blank">Read the rest of this article here</a>.</p>
<a href="http://understandinginternetmarketing.com/tag/viral-marketing" rel="tag">Viral Marketing</a><script type="text/javascript">
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		<title>Internet Marketing for Beginners</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/oLfbWcBM1T4/internet-marketing-for-beginners</link>
		<comments>http://understandinginternetmarketing.com/internet-marketing/internet-marketing-for-beginners#comments</comments>
		<pubDate>Sat, 03 May 2008 17:12:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>
<category>Email Marketing</category><category>internet marketing</category><category>Internet marketing campaign</category><category>Internet marketing strategies</category><category>website traffic</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/internet-marketing/internet-marketing-for-beginners</guid>
		<description><![CDATA[Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will [...]]]></description>
			<content:encoded><![CDATA[<p>Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.</p>
<p>One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.</p>
<p>Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products. </p>
<p>Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.</p>
<p>Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email. </p>
<p>Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.</p>
<a href="http://understandinginternetmarketing.com/tag/email-marketing" rel="tag">Email Marketing</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing" rel="tag">internet marketing</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing-campaign" rel="tag">Internet marketing campaign</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing-strategies" rel="tag">Internet marketing strategies</a>, <a href="http://understandinginternetmarketing.com/tag/website-traffic" rel="tag">website traffic</a><script type="text/javascript">
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		<title>Evaluating the Response to Your Internet Marketing</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/U2bOK90U86U/evaluating-the-response-to-your-internet-marketing</link>
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		<pubDate>Thu, 01 May 2008 18:08:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Internet Marketing]]></category>
<category>Customer surveys</category><category>internet marketing</category><category>Internet marketing campaign</category><category>Internet marketing strategies</category><category>website traffic</category>
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		<description><![CDATA[Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may [...]]]></description>
			<content:encoded><![CDATA[<p>Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you. </p>
<p>Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you. </p>
<p>Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running. </p>
<p>Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.</p>
<a href="http://understandinginternetmarketing.com/tag/customer-surveys" rel="tag">Customer surveys</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing" rel="tag">internet marketing</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing-campaign" rel="tag">Internet marketing campaign</a>, <a href="http://understandinginternetmarketing.com/tag/internet-marketing-strategies" rel="tag">Internet marketing strategies</a>, <a href="http://understandinginternetmarketing.com/tag/website-traffic" rel="tag">website traffic</a><script type="text/javascript">
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		<title>Don’t Get Caught With Google Adsense Click Fraud</title>
		<link>http://feedproxy.google.com/~r/UnderstandingInternetMarketing/~3/PbBa4qif0mk/dont-get-caught-with-google-adsense-click-fraud</link>
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		<pubDate>Tue, 12 Feb 2008 20:45:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Adsense]]></category>
<category>Adsense</category><category>Adsense+account</category><category>adsense+click+fraud</category><category>Adsense+income</category><category>click+fraud</category><category>Google+Adsene</category><category>internet+marketing</category>
		<guid isPermaLink="false">http://understandinginternetmarketing.com/adsense/dont-get-caught-with-google-adsense-click-fraud</guid>
		<description><![CDATA[Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.
Considering the money to be made with Adsense, it is no wonder that they would want to [...]]]></description>
			<content:encoded><![CDATA[<p>Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.</p>
<p>Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.</p>
<p>It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.</p>
<p>Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.</p>
<p>How do you prevent being involved in this fraud?</p>
<p>Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.</p>
<p>It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.</p>
<p>As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.</p>
<p>Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.</p>
<p>You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.</p>
<p>Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.</p>
<p>Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.</p>
<p>Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.</p>
<p>If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.</p>
<p>Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.</p>
<p>Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.</p>
<p>Do not be caught in the Google click fraud. Be aware and be wary.</p>
<a href="http://understandinginternetmarketing.com/tag/adsense" rel="tag">Adsense</a>, <a href="http://understandinginternetmarketing.com/tag/adsense%2Baccount" rel="tag">Adsense+account</a>, <a href="http://understandinginternetmarketing.com/tag/adsense%2Bclick%2Bfraud" rel="tag">adsense+click+fraud</a>, <a href="http://understandinginternetmarketing.com/tag/adsense%2Bincome" rel="tag">Adsense+income</a>, <a href="http://understandinginternetmarketing.com/tag/click%2Bfraud" rel="tag">click+fraud</a>, <a href="http://understandinginternetmarketing.com/tag/google%2Badsene" rel="tag">Google+Adsene</a>, <a href="http://understandinginternetmarketing.com/tag/internet%2Bmarketing" rel="tag">internet+marketing</a><script type="text/javascript">
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