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The Top Five Myths of SEO (IMHO) - Myth #3

2009-06-03T22:16:00.006-04:00

In this third post in the series, I want to dig into the incessant focus on on-page optimization factors.

But before I do, I need to address a little housekeeping. Anyone who's been following me on Twitter recently, or any of the threads emanating from the first posts in this series, may have noticed that the as-yet unpublished fifth post in the series has been scooped a couple of times by friends of mine.

Ed Lee, in the comments on my second post in this series, raised this excellent point:

...the problem with a series of posts around SEO implies that there are a series of simple problems that need to be fixed. nothing could be further from the truth. SEO is, in truth, a complex and ever changing subject... that, like all aspects of communication, relies on an integrated approach that blends technology, content and authority.

He's quite right, of course. As I said in my response to Ed's comment, there's always something new to learn with SEO and website optimization in general; it's a moveable and ever-moving feast of experimentation. My 5th Myth was going to be a piece all about how SEO has to be an ongoing process, not a discrete series of tactics.

I was also going to talk about how this is just way too complex, and volatile a subject domain for anyone to fully understand and that it requires near-constant study to keep up with. Some of the speakers at the upcoming Search Engine Strategies conference spend a significant portion of their daily work lives doing precisely that - studying and experimenting in the space. People like Andrew Goodman, already mentioned in an earlier post. Or Jeff Quipp, whose firm, Search Engine People employs:

...a dedicated research group, with the sole mandate of performing ongoing real time statistical analysis and experimentation to help understand search engine algorithms as they evolve.

This stuff is hard. Too hard to be boiled down to a series of five little myths by a search dilettante.

The other thing I was planning to say at the end was that any list of "Top 5" this or "Top 10" the other, is inherently suspect. Something my great friend Frank Paynter pointed via Twitter. All true.

It seems lame now, but I had intended this series to work on one level as a bit of a self-referential joke. Blog posts with "Top 5"-type titles tend to work well as linkbait and search engine fodder - especially when your blog is set up to forge meaningful URLs from the title of each post. So here I am laying into SEO chicanery, whilst indulging in a rather sad little example of the game itself. It sounded a lot cleverer in my head.

Onwards...

The third big mythical nit I want to pick with the SEO snake oil peddlers is the disproportionate emphasis placed on "on-page optimization" by many practitioners in the space.

On-page optimization is, essentially, the sum of all the various tweaks, edits, keyword sprinklings and structural massaging you can do to optimize the pages of content in your website. In my definition of on-page factors, I'd include such things as: paying attention to the page titles, those dreaded meta tags, header tags, your use of appropriate and relevant keywords (yes, I know), internal links between pages within your site, images (and the appropriate Alt Text for each image), etc.

The whole point of on-page optimization is, as the name suggests, to understand and focus on how a search engine sees the individual pages of your site. There are some groovy tools out there that can help when you're playing around with this - sites that will let you look at your own website the way a search engine spider would. (Sadly, my favourite spider simulator, Seebot.org, has been offline for a couple of weeks).

By contrast, "off-page optimization" is all the stuff that goes on outside of your main home on the web; the linky-love that draws direct traffic, attention and, ultimately, search karma to your site.

If on-page optimization is the sum of all things you can do to your own web pages, you can think of off-page optimization as all the things other folk might do that would help pull direct people to your site.

They might write about your organization and include a link to the site, or bookmark your site at delicious.com, submit one of your pages to Reddit or Digg, mention you in a forum, post a link on Twitter, or even (to stretch the thought a little) chat about you over the garden fence.

Another word for this might be: publicity.

[Aside: Yes, naturally I'm going to be a little biased here - my business is, in many ways, the publicity business, although I've always pushed back at that label as a simplistic and narrow view of what PR is really all about. Only one part of my job actually includes generating tangible publicity. At the same time, I have to love the first factor listed at the Wikipedia entry for off-page optimization - it points to news releases as one of the ways to draw attention to your site. Yay!]

On-page stuff you can tweak and fiddle with as often as your budget will allow; the off-page stuff is, to a degree, outside of your direct control. Sure, you could submit your own pages to something like Digg, but that's cheating (and will quickly get you flagged as a spammer).

At the heart of this, though, is why I like to see a balance between on-page and off-page efforts. While on-page tuning is important, I think it's even more vital to stay focused on the overall authority of your entire site and surrounding ecosystem.

If you were to look at the web through the blinkered lens of an on-page purist, you'd be surprised to find that there are many millions of crummy, poorly optimized pages that still seem to come up very high in the search engine results. But how can this be?

It's because the human web -- you, me, the dude in the next cubicle, and millions of hopeful searchers like us -- are teaching the machine through our links, clicks and every online action. When enough of us find something online that's useful, valuable, interesting or just funny, and we share that something with our friends, the off-page optimization happens. The linky-love happens. The inbound traffic and search rank happens.

So how do you optimize for off-page joy? C'mon, Bunky, you can figure this one out...

Focus on creating stuff that is useful, valuable, interesting, funny (or accurate, informative, entertaining, new, different, authoritative, well-researched, short on BS, etc.).

Again, very few people really know how the search engines do that voodoo they do do so well, but one thing seems clear: a huge part of your search rank is built on popularity. Google's PageRank is one version of this (although the business is way more complicated than just that today). In simplified terms, it's a measure of how many other sites and sources are pointing at yours.

In this sense, search rank is a gift you receive from others in return for producing quality material. Your web content is like an American Idol contestant who just received the most votes for a rip-roaring cover of "Play That Funky Music" (yeah, I kinda liked Adam too). When people like your stuff, they vote with their links. The more votes you get, the higher up the search rank you climb.

You can tweak the living blue blazes out of every SEO-friendly toggle and widget on your site, but if the core material is a gently steaming pile of ordure, you're still not going to get any votes. If your writing just plain bites, people will stay away in droves. If your ideas are rank, your rank will be... er... you get the picture.

Achieving that elusive high search rank is not all random karma for creating good stuff, of course. There are specific things you can do to help improve your off-page reputation and inbound linkflow. You'll find plenty of checklists and ideas for off-page optimization online if you hunt around for them -- some good, some a little dubious. Use discernment and avoid spammy techniques.

The point of all this is to demonstrate what I see as an increasingly close connection between intelligent SEO and just good online communications practices. I'm not saying that on-page optimization is irrelevant, but the slavish focus on the tools and techniques for tweaking individual pages and site architecture sometimes gets in the way of sound communications.

Assuming you have a finite budget, it makes sense to me to seek a balance between the SEO basics within your site and paying for original, creative, interesting content. If you're using both an SEO consultant and a professional communications firm, have them work together.

As I said above, I'm naturally inclined to look at this from the perspective of someone whose principal product is words, but I've heard quite enough about the technical aspects of on-page SEO, with little attention paid to the quality of the content and the outbound marketing and communications activities needed to really drive awareness and interest from outside your site.

In trying to figure out how to express this, I threw together this Venn diagram, showing how I think the three sisters of search engine. Let me know if you think this makes sense.

In short: do worry about optimizing your site pages, for sure, but don't forget the creative quality of your ideas and your core content, and the way you spread the word.

Back to:
Myth #1: The Importance of Keyword Meta Tags
Myth #2: The Magic Keyword Density Percentage
Next up - Myth #4: Google partnerships and multiple site submissions

The Top Five Myths of SEO (IMHO) - Myth #2

2009-05-26T22:28:00.010-04:00

Continuing in my short series of five big SEO myths, this one is perhaps the most controversial of the concepts I�m going to tackle.

In the first post in the series, I laid into the discredited but still apparently widespread practice of stuffing keywords into the meta tags of a web page. My research into how keywords are used by search engines also led to me taking a long hard look at the notion of Keyword Density and the idea that there is some magic optimum number that will make all the difference between search engine success and failure.

For those of you who already know what Keyword Density is and why it�s deemed so important, I might as well get this out of the way right up front: frankly, I'm just not buying it.

Quick disclaimers:

i. As with all the posts in this series, I'm writing from the perspective of a Public Relations bloke. My observations relate to how news releases and editorial copy perform in search engine terms; the same thoughts are not necessarily going to hold water when looked at from a broader web content perspective.

ii. I still have a lot to learn about all this stuff. If I get things wrong (as I inevitably will) I will add updated and corrected info in future posts.

OK. Onwards. If you want the really short version:

From what I've learned, Keyword Density is not entirely irrelevant, but it�s far from being the most important determinant of SEO success.

Rather than worry about achieving an optimum density percentage, people would do a lot better to focus on writing good, interesting copy.

[Note: I'm drawing heavily on the fact that I spent many years working in the knowledge management software business before moving into PR. I would never have considered myself a true KM expert, and I'm certainly not an expert in SEO - I'm a mere flack, after all - but I think I learned enough about keyword-based indexing and search techniques to be mildly dangerous. I've also dredged up from memory some of the old examples and thought models we used to use back in my KM days. Grateful credit to a number of my old KM buddies for seeding the dark and dusty corners of my mind with some of these still useful examples.]

Keyword Density is, according to Wikipedia's simple definition:

...the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Let's say you're searching for the keyword "bogus" and you come across a 100-word document that happens to include that keyword six times -- that document has a density of six out of 100 for the keyword "bogus", or:

6/100 = 0.06 - expressed as a percentage a keyword density of 6%

The same document would probably have a totally different keyword density for other words, obviously. It's all relative. This density thing is considered important to SEO experts for all kinds of purportedly good reasons. Let's dig into it and I'll try to explain how I think this stuff works...

Think of the way a search engine functions. A potential customer sitting in front of the search engine is trying to find information that is important to them. As a search engine developer, you want to offer up useful and meaningful results when they search. Using only the simple keywords the user provides, somehow you have to try to figure out what information would matter most to that individual right now.

This is a massively hard thing for any computer system to do. Most of us aren't really terribly good at searching -- it's hard for us to translate the concepts and ideas we're looking for into simple keywords.

At the other end of the search pipe, it's almost indescribably challenging to build a computer system that can understand what all the stuff out there on the Web is about. And "aboutness" is really, really important. To a computer, the words and phrases in a document are just bits: ones and zeroes. They have no meaning; the computer doesn't know what the document is about.

People know that a certain arrangement of words on a page, with spaces and punctuation just so, will turn a set of otherwise random characters into something that has meaning; that has aboutness.

Think of it this way: say you've forgotten both the name and the author of an old poem you remember learning as a child. You recall the sense of the thing, but you can't remember how it went.

So you wander into a favourite second-hand bookstore to see if you can find a copy. Without even the poet's name, though, you're going to be kind of hosed.

Luckily, the ancient shopkeeper (let's call him Mr. Ptolemy) is both exceptionally well-read and has a prodigious memory.

Trying to describe the poem to our friendly bookstore owner, you mention that it's about the choices we all have to make in life, and the consequences we will inevitably face from those choices as we grow older.

Somehow, splendid chap that he is, Mr. Ptolemy is able to discern that you're talking about Robert Frost's "The Road Not Taken".

He understood precisely what you meant and, as he recites a couple of favourite lines ("...Two roads diverged in a wood, and I-- I took the one less traveled by, And that has made all the difference"), it all snaps into place. Yes! That's exactly the poem I'm looking for!

Now try to imagine sitting in front of the Web version of Google and achieving the same result. What keywords would you have used? "Life" and "Choices" perhaps? Neither of those words appears anywhere in the poem. So where are you going to start?*

You have the sum of all human knowledge at your fingertips, but all you can do is describe what the document you want is broadly about. And all the computer can do is a kind of textual number-crunching based on word frequency, link relationships and keyword concepts.

Do you see how hard this stuff is for the people who build search engines?

Without getting deep into the kind of incredibly clever semantic search stuff my friends at TextWise do (disclosure: they're a client), it's really quite amazingly hard for most software systems to understand in any real way what even a simple document is about. So search engines were built around certain compromises.

Typically, in documents, web pages and things like that, there is going to be some kind of discernible relationship between the words they contain and what the document is actually about (unless, it seems, we're looking at poetic metaphors). A document that uses the word "astrophysics" several times is likely (but far from certain) to have something to do with the general topic of astrophysics.

From this, we can infer that a whole bunch of documents and web pages with many similar words (astrophysics, astrophysicists, cosmologists, cosmology, etc.) are more likely to be about the same thing than documents with no similar words. This is useful, because it means we can start grouping stuff together into clusters of inferred aboutness.

(Homonyms tend to bugger this all up, I'm afraid. Our astrophysicist would mean something quite specific if she searched for "stars". To a teenage celebrity gossip junkie, the same keyword means something entirely different. And a poor chap who just had difficulty spelling the word "asterisk" would be even more confused. But let's not get too far down that path - semantic disambiguation blows my mind.)

By now, you should have already figured out how some of the earliest search engines worked.

Build a really, really big index of words and pointers to where they appear in lots and lots of documents.
Use the frequency of word-use as a guide to which documents are most likely to be about the topics your searcher is interested in.
Layer on some synonym cleverness and you've got the start of a workable way to navigate through an ever-expanding online corpus of knowledge.

It's from this approach that the notion of keyword density rose to prominence in the SEO world.

Unscrupulous marketers in the early days of the web figured out that early, dumb search engines could be fooled. A document that included the word "astrophysics" in every second sentence might, the theory went, end up being ranked as the single most relevant and useful document about astrophysics in the entire universe. (It wasn't really quite this unsubtle, but you get my drift).

Having worked out the importance of density, web marketing monkeys started stuffing their pages with hidden keywords. Remember that old practice of embedding white text on the white background of a page? That was a density game.

The search companies quickly caught on though, as the Wikipedia entry notes:

In the late 1990s, which was the early days of search engines, keyword density was an important factor in how a page was ranked. However, as webmasters discovered this and the implementation of optimum keyword density became widespread, it became a minor factor in the rankings. Search engines began giving priority to other factors that are beyond the direct control of webmasters. Today, the overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

If you do any research into this stuff at all, you'll soon see that there's something of a balancing act going on. On the one hand, you don't want to get downranked as a spammer for having too many keywords stuffed into your web pages. On the other, you don't want to run the risk of ranking too low by not including enough keywords.

There's a two-step consulting process taking place out there:

Help the client figure out the most important keywords that will attract the right audience to their web pages (e.g. people who want to buy a couch in Canada are probably searching for "chesterfield" not "setee");
Optimize all web content to hit the right proportion of keywords-to-text throughout.

The general consensus right now seems to be that maintaining a keyword density of between 2-3% in your web content is optimal.

Any higher than 3% and you might get marked as spam, any lower than 2% and you're just not even on radar. These numbers vary widely, mind: I've seen optimal density recommendations as high as 8% - which seems insane to me.

Think about this in PR terms for a second: to achieve 2-3% recommended density in a short, 400-word news release, you�d need to repeat the chosen keyword 8-12 times. We've all read news releases like that - the ones that sound like they were written by robots.

Here's the thing, though: other than a relatively small group of real experts (the people who actually build the search engine algorithms at Google and elsewhere) no one really seems to know whether keyword density has any impact on search engine results.

In fact, I've been unable to find a single shred of evidence that any major search engine in use today gives preference to a particular ratio of keywords in web pages.

There are a lot of conflicting opinions out there, and I could be 100% wrong about this, but stick with me...

In all of the reading I've been doing on this topic, it was one particular comment from Eric Brantner at the site Reve News (geddit?) that really sparked my skepticism. In a piece titled "Keyword Density: The SEO Myth that Never Dies", Eric writes:

The simple truth is search engines are far too advanced to be tricked by something as basic as an optimal keyword density

...and that makes a great deal of sense to me.

As an aside, I think one part of the problem is that people often completely misinterpret the idea behind those optimal density numbers. It's easy to assume "recommended density" should be taken as a guide to add more keywords into a web page until you hit the magic ratio, and there are scores of online keyword density calculators that promise to help you figure out your sweet spot.

In fact, if keyword density measures are important at all, they're primarily useful in helping to manage keyword overload -- to ensure your content doesn�t get discounted as spam.

Optimal density is something you're encouraged to work down to, not up towards. There�s a good article on this topic at the delightfully snarky SEOElite blog and another useful analysis on the well-known SEO Tools site.

Getting back to the main point, though, I�ve come across a number of sources making the (entirely believable) assertion that keyword density on a single document doesn�t actually matter much at all. And here's why: keyword density is an internal measure. It ignores the fact that no web page is an island.

In other words: assessing keyword density can only tell you something about the individual web page (and its numeric placement in a simple ranking table) - it's a way of analyzing word frequency in a document in relation only to the document itself.

Think of a great long list of documents, arranged in order of percentage density for the keyword "street".

- At the top of the list is a document that has a very high density, as it contains the keyword many thousands of times in a 2,000 page file (let's say it has a density of around 8%).
- Way further down the list is a web site that mentions the word fifty times out of 35,000 words (0.14% density).
- Somewhere in the middle is a Wikipedia entry with 133 uses of the keyword out of 2,700 words (5% density).

So which of these is actually the most relevant document? The answer, of course, all depends on what you're looking for.

That first document in the list includes the word "street" thousands of times because it's the Yellow Pages. Probably not what you had in mind.

The web site with a keyword density of less than 1% is the hip young online magazine you're looking for - the one that just happens to be about all things "Street", but is way too fearsomely cool to use the word more than a handful of times in its masthead and elsewhere.

At this point, the logic of my analogy crumbles and leaks rather, but you get the point. Just because a document uses the same word lots of times (or even just enough times) does not mean it's the most relevant and useful document for every search.

It�s like: if I stood in front of an audience for an hour and dropped the word �astrophysics� into every fifth sentence, a completely unsophisticated listener might assume that I know something about astrophysics just because I used the word a lot.

But linguistics research has shown that frequency has no bearing on relevance - and it doesn't take any kind of research to prove that I know the square root of bugger all about astrophysics (nor about SEO, for that matter).

The best and most advanced search engine algorithms (such as those in place at Google, for example) are designed to index and �understand� words in a document in the context of the index in which that document appears. The ultimate search engine, perhaps, would be one that (amongst its weaponry) had the ability to understand the true relevance of any single document when compared with every single other document in the known dataverse.

Again: the fact that a particular document happens to use a certain keyword a dozen times does not necessarily mean it is an authoritative source of info related to that keyword. Good search engines know this and have largely devalued keyword density as a ranking parameter. It�s still used, but it is not nearly as important a measure as it was way back at the dawn of the Web.

In short: frequency is not the same as relevance.

SEO efforts that focus too slavishly on achieving the optimum keyword density run the risk of creating dry, robotic copy that's a nightmare for human visitors to read, and may even be down-ranked by sophisticated search engines.

Perhaps I'm being naive here, but I can't help thinking that the goal of the search engines is to work the way our Mr. Ptolemy does in the bookstore example above. The search engine tries to understand what it is you're really interested in, and offer that stuff up to you through the browser.

Google uses more than 200 different signals to try to determine the best information to offer up for any search, and they change their algorithms (by some accounts) several times a week. In the midst of all this high-power computing, what they're trying to do is mimic a really good human guide. They do this by looking for the cues to what other people deem to be the most valuable, relevant, useful and interesting content on any topic - using all kinds of different "signals".

With all that sophistication going on, I can't help but think that such a simplistic notion as "keyword density" is a real red herring. Good content, well written, is as important today as it has always been. Write something useful, meaningful, intelligent, newsworthy or just genuinely interesting (or all of these), and the search engines will find you.

Before I shut up about this, a final thought on keywords. I've laid into them pretty hard in the first couple of posts here, and I don't want anyone getting the wrong idea. While I'm just not ready to go along with the magic "optimal keyword density" malarkey, I'm still a firm believer in the importance and value of using the right keywords for the audience you hope to attract.

Keywords are, after all, the simple inputs we use to search - so it's important to research and understand the words, phrases, synonyms and circuitous routes that bring people to your site. Studying your site analytics can be great for this.

In the last 24 hours, I know that people have come to my blog through searching for me by name (with all kinds of creative misspellings) or by searching for such diverse things as:

uninstalled
social media experts
future of branding
twitter policy
hohoto
the machine stops
i hate vista

(I'm still the #1 ranked site in Canada for this last example, btw - and do you think Microsoft has ever reached out to me in any way?)

Studying the keywords people use to find you can teach you a lot. They're still the key drivers of search and any professional communicator will want to be sure they're using the same kind of vocabulary as the potential audience they're seeking to engage. Again, there are a lot of online tools you can use to experiment with keywords. Go Google.

Just don't get too hung up on any spurious notions of optimal keyword density, OK?

*[In case you're wondering, if you Google "poem about life choices", without the quotation marks, one of the top five results just happens to be a link to Robert Frost's poem. Darn it. This doesn't mean that any part of my argument is necessarily invalid, though. It simply proves that I'm not very good at coming up with illustrative examples for some of my points.]

Back to Myth #1: The Importance of Keyword Meta Tags
Next up - Myth #3: On-page optimization is the thing

The Top Five Myths of SEO (IMHO) - Intro and Myth #1

2009-05-25T22:31:00.006-04:00

This is the first in a short series of posts exploring what I believe are some of the top myths in Search Engine Optimization. I was going to throw all five myths into a single post, but then I realised that would make for an even more than usually lengthy piece, so I've split the whole thing up into (slightly) shorter chunks.

I've been doing a great deal of reading about Search Engine Optimization (SEO) in the last few months, partly out of general professional interest, and partly in order to better understand certain aspects for some of our client work.

There's a necessary and logical connection between Public Relations and SEO. Search engines like news - frequently updated, fresh content. This is the rationale behind Google News and the Yahoo! home page looking a lot like an online newspaper. As a flack, I'm kind of in the business of news and, more particularly, in the business of helping clients to get their news in front of as many of the right people as possible.

This is a deliberate over-simplification, but one of the primary tools we use in PR to convey a client's story is, of course, the news release. It's been said before that in the old days 80 to 90 per cent of the expected audience for a news release was members of the media. With the disintermediating effect of the Internet, the thinning out of media, and the growth of online audiences, as much as 50 per cent of the audience for any news release comes directly to the release through search. It's direct-to-consumer PR, in other words.

The main news wire services have seen this in the growth of direct traffic to their websites. News feeds that once ran directly into the specialised editorial systems in traditional news rooms, available only to journalists, stock traders and a select few others, are now widely available online for anyone to see just by visiting CNW Group, Marketwire, Businesswire or one of the newer, online-only distribution services. [Disclosure: I should probably mention, just in case, that CNW Group continues to be a valued and valuable client].

With news going direct to consumers, and directly into the indexes of the main search engines, it makes sense that the issuing organizations should pay attention to the way those search engines handle their news. If you think of yourself as one of the leading sources on a particular subject, you want to make sure your sage pronouncements and carefully-crafted messages are showing up high and bright in Google searches to do with that subject.

Our opinions today are formed and shaped by what we learn online. The vast majority of product purchase decisions are supported by online research, as are investment decisions and service choices. In this research-driven market, it's increasingly important to rank at or near the top of search results. I've seen comments suggesting that if you are on the second or third page of results you might only get one per cent of the search traffic that the top ranked site gets - and I can well believe that.

Hence, there is a natural relationship between the practice of Search Engine Optimization and the business of PR. Really good PR is, I think, a form of story-telling. Good SEO, it seems, is the practice of ensuring those stories reach the right ears (or eyes).

After months of online and offline research, soaking up as much information as I've been able to handle in spare hours, I still feel I've only just scratched the surface of this weird and nebulous topic. It's a moving target, that much is clear. As the major search engines continue to refine their algorithms to produce ever better results, the paid optimization consultants flex and respond in efforts to keep their client content as close to the top of the search results as possible.

I'm looking forward to the upcoming Search Engine Strategies conference, coming to Toronto in early June - hoping to learn a lot more from some of the most active participants in the field, including the luminously intelligent Andrew Goodman of Page Zero Media and a host of other interesting speakers and search technology experts.

One thing I'm keen to test is a personal theory I've arrived at through research and analysis over the past couple of months. I'm hoping to engage some of the speakers and attendees at the conference to see if what I've come to understand about the current state of SEO is true. In particular, I've synthesized a set of what I believe are giant myths about the way SEO works - ill-founded claims that still keep popping up all over the place but, from what I've learned, can't possibly be valid - even if they once were.

Obvious, up-front caveat: just in case it's not clear enough already, I'm really not an expert in this stuff. It's entirely possible I could be talking out of my ningnong here, but this stuff seems to make sense with what I've been able to learn and test in the last couple of months.

MYTH #1: The importance of keyword meta tags

I'm going to start with something that should be really basic, 101 level stuff to many of you - but it's startling how many people who seem interested in SEO don't know about this.

If you look at the source code of just about any web page, you'll see a whole bunch of special code elements called the "meta tags". I'm not going to go into detail about them here; you can learn a ton of information about meta tags on some much better sites than this one, if you're interested.

Suffice to say, the meta tags are, as the name suggests, a kind of special metadata, that can be used to describe the content and structure of the page. The "Title" meta tag, for example, determines what text appears in your browser's title bar as you're viewing the page. There are other meta tags for Description, Language, and so on.

One of these meta elements, the "Keywords" tag, is a relic of the early architecture of the World Wide Web, from way back in the pre-Google days. The first search engines (WebCrawler, Magellan, Alta Vista, Lycos, and others) looked for this hidden tag as a key set of clues to the topic of your website. Webmasters were supposed to use the Keywords meta tag to list some of the main subject keywords describing the content of the page - like a library index card describing what the page was about.

Of course, many people quickly caught on to the idea that this could be gamed. Stuffing a competitor's product names into your keywords was a quick and dirty way to try to steal some of their attention. Listing multiple synonyms for topics of interest to your target customers was another common form of "keyword stuffing" - trying to artificially increase the rank of your page by making it appear more relevant to a broad array of topics.

This kind of abuse became so rampant that it quickly led to the Keywords meta tag becoming completely ignored by modern search engines. Although many people still use it, and a lot of self-proclaimed SEO experts still seem to recommend it, the Keywords meta tag seems to be as vestigial as your appendix.

From what I've been able to glean, Yahoo! is alone among the major search engines in still giving this meta tag some (minor) weight. Google, it seems, has never put any value on the information in this tag. In discussing this with others, I had a couple of people question whether there was any evidence to this effect, so I went hunting.

It's hard to find any concrete word from Google on this subject, but here's something useful. In the comments of this post on the Official Google Webmaster Central blog, you'll find the blog author, Google employee John Mueller, says:

...we generally ignore the contents of the "keywords" meta tag. As with other possible meta tags, feel free to place it on your pages if you can use it for other purposes - it won't count against you.

Also, the Wikipedia page about meta tags states:

With respect to Google, thirty-seven leaders in search engine optimization concluded in April 2007 that the relevance of having your keywords in the meta-attribute keywords is little to none

This is a reference, btw, to an excellent study published at SEOmoz, one of the definitive pieces on search engine ranking factors.

So you think by now the word would be out and people would have stopped going on about the Keywords meta tag. And yet I have direct experience of "experts" who are actively charging clients for stuffing words into this part of their web page source code, claiming that it will help improve their ranking in the search engines.

It won't. Try this yourself: run a Google search for "keywords meta tag" - without the quotation marks. I don't want to link this, I want you to run the search for yourself. Now read what the first three or four articles that come up have to say about the subject.

Better? Good - now stop paying your SEO consultant for something that's just plain useless.

In short: using the Keywords meta tag in your web pages won�t necessarily hurt your rank in search engine results, but it absolutely won�t help either.

Next Myth: The Magic Keyword Density Percentage

Now we are six

2009-04-26T22:30:00.008-04:00

It's the second time I've thought of using that title for a post, and the connection between the two thoughts exists on several levels.

The first time was when Ruairi turned six years old last December. This time: well, this time we're not talking in ages. To my considerable surprise, and largely thanks to Ruairi's patient influence, we seem to have acquired a sixth family member.

Say hello to Cooper - born February 21, 2009, which makes him a mere nine weeks old by my count.

Cooper's a kind of 'doodle mashup. Somewhere between an Australian Shepherd and a Standard Poodle with, we think, a trace of something else stirred in for good luck. He's also 8% toe-licker, 6% rug-worrier, 4% random sneezer, and at least 82% heart-breaker.

We have a dog. Crikey. We have a dog.

If you'd have asked me last week, I would still have told you, with confidence, that I was a confirmed cat person - yet here I am, falling hard for the finest bag o' rags scruffy pup in the known universe.

OK, back up. How did we get here?

Cooper is, essentially, a promise kept. We're all animal lovers, but of all of us, the most utterly devoted to beasts of every variety is certainly Ruairi. He's been asking for a dog for as long as I can remember, but at least since he was three years old. We promised him long ago he could have a dog when he reached Grade One - once he was in full-time school. For the past few months, the quiet campaign has intensified, and we knew we were going to have to do it soon. Still and all, we kept finding reasons to put off the decision.

Leona and I both grew up around dogs, but it took me a long time to get my head around the idea of raising a pup. Then last weekend, as I walked down the hill into Riverdale Park for one of Charlie's cross-country practice sessions, it all finally clicked into place. Nothing like a walk in the park to make you realise how a dog could fit into your life.

So - after months and months of research, reading, talking to friends, and observing the hundreds of neighbourhood pooches - we've finally done it. Yesterday afternoon we made the long trek out through one of the filthiest storms I've ever driven through, to the rural calm of Wallenstein, Ontario and a lovely, clean and happy Mennonite farm to take a look at their latest litter of pups.

Several of our friends scoffed at the thought that we were "just going to look" at the pups. They were all absolutely right, of course, as I guess I knew they were. We were ready. We knew we were ready and so, it would seem, did the wee beastie who rode back with us, snuggled in Leona's arms.

The first night was pretty rough. Poor Cooper found it hard to adjust after the disorientation of his first car ride, the excitement of his strange new home, the flood of affection from his new family members, and the misery of separation from his siblings.

We're doing the crate-training thing, which some people will tell you is cruel (often the same people who'll angrily swat a pup on the nose when it piddles on the carpet). The books and many experts seem to agree it's one of the best things you can do for a young dog. Try explaining that to a 9-week-old snufflehound, though. Little Coop was not a happy chap last night.

Not wanting to take him from the crate, but also unable to harden my heart entirely to his lonely whimpers, I ended up - soft idiot that I am - grabbing a sleeping bag and bedding down beside him on the hardwood. Somehow, we both survived intact and (barely) rested. At the same time, this doggie Ferberizing seems to have forged an instant bond between us, such that Cooper has hardly left my side all day.

He's imprinted on me as deeply as I've fallen in love with him.

Today has been a whirl of visits from friends, romps in the garden, walkies, walkies, and more walkies. The comical little scruff has settled in beautifully, so far. Who knows what the next years will bring?

Welcome to the family, little Cooper. It's a joy to have you here.

Oh, and in case you're wondering, we named him Cooper for a number of reasons; one being his fuzzy-headed likeness to a certain favourite comic magician of my childhood.

[UPDATE: He slept through the second night without a peep out of him, and then did his business immediately on being taken outside at 6am. I'm inclined to think this was less a miraculous instant housebreaking epiphany and more the result of him being plain tuckered out after all yesterday's excitement, but I'm not complaining. Good boy, Cooper!]

Mesh 09 Bootstrapping a Startup panel

2009-04-03T15:48:00.002-04:00

This will be my fourth time speaking or moderating at mesh - Canada�s premier web conference. Four mesh events in four years, and four times they�ve invited me to participate. Seems the organizers like the cut of my �immoderate moderator� jib, which is deeply flattering and rewarding as I always have a lot of fun doing it.

This year, I�m not running a panel on any of the topics with which I�m normally associated. As the title of this post says, I�m cat-herding a group of experienced entrepreneurs as we unwrap the issues surrounding getting a startup company off the ground.

First question: why me? Well, as it happens, I have more experience in this space than might be immediately obvious. Sure, I�ve done PR and marketing consulting for a whole slew of early-stage technology companies in the past 9 years or so. I�ve helped startup clients secure a healthy chunk of �holy grail� media coverage, with a good assortment of Globe, Post, CTV, CBC, CityTV, Global and even TechCrunch, Engadget and ReadWriteWeb hits. But long before moving into the PR agency world I also had my own direct experience of bootstrapping a startup.

It�s a long story, but pretty much the whole reason I�m in Canada today goes back to 1996, when the tiny, struggling software firm my friends and I had started in the UK got bought by a much bigger Canadian systems house, who we�d just beaten in a competitive bid for some juicy NY-based business. I arrived in Toronto in the middle of February, �96. Worked solid 18 hour days for most of that summer and closed the IPO on November 7th of the same year. Hey � it was the 90s, that�s we rolled back then.

Point is: although the market is very different these days, I think I can go into this panel session with a reasonable idea of some of the hot topics we should be exploring. But I also need your help.

One of the best things about mesh, in my experience, is the way that the discussion extends well beyond the four walls and fixed time slot of any single session. Plus, whether I�m directly involved in a session or just sitting at the back, I love it when the conversation is lively enough to erase the divide between the experts on stage and the people formerly known as the audience.

Vigorous, even heated debate, is a lot more interesting than a lot of polite consensus from a panel of even the smartest speakers � and it gets us a lot closer to understanding key questions if there�s a healthy cloud of discussion before, during and after the focal point of the session.

It�s also safe to assume that not all of the brightest and best minds on any topic will actually be in the room at the time of the panel chat (that�s one of the benefits of live-blogging and tweeting, of course).

So with all that in mind, I thought I�d kick off part of the discussion here and see if we can spill it over into the panel session next Wednesday afternoon. The panel for this slot is a terrific group of smart entrepreneurs: my old friend, Mic Berman (Embarkonit), Carol Leaman, CEO of the excellent PostRank, and Keith McSpurren, Founder & President of CoverItLive.

With the collected decades of experience this trio has to offer, the hard-won scar tissue of their years in the startup trenches, what are some of the questions you�d want me to fire at them? If you�re an early-stage entrepreneur yourself, or thinking the time is right (despite the soggy market) to finally turn your killer idea into your day job: what one thing would you most like to know from people who�ve been there, still doing that?

I�ve got a list of some initial questions worked up (below), but are these good enough to make our panellists earn your attention? Let me know what you think...

1. What are the two most important ingredients for startup success?
2. What is the most common mistake made by entrepreneurs when bootstrapping (and how do you avoid it)?
3. How do you mitigate the risks of a bootstrapped operation in the midst of recession?
4. Would you be utterly insane to launch a new startup right now?
5. Do you think Canada is a better or worse environment for startups than elsewhere?
6. Who do you turn to for your advice, support, and encouragement?
7. What one book should every founder read?
8. What online resource could you � as an entrepreneur � not live without?
9. Who are Canada�s startup heroes (and villains?)
10. If you�re so smart, why aren�t you rich already (or, if you are, can you lend me a tenner)?

Help us make this panel the most useful session on building a startup you�ll ever attend. What am I missing?

meta|camp

2009-03-11T22:24:00.004-04:00

As with so many of my ideas, this could be utterly daft or genuinely interesting (or something in between). We'll let the crowd decide...

Un-conferences, meetups and camps (BarCamp, DemoCamp, PodCamp, ChangeCamp, etc.) have become the pedestrian norm in geek and social media circles. The once-rebellious ideals of the un-conference set are drowning in the din of 50,000 cheerily whuffie-riddled, corporate sponsored echo chambers. We need to break out of this rut somehow, dammit. I'm calling for a meta-session on the future of (the future of) un-unconferences.

Call it: meta|camp�*

meta|camp will be an entirely new kind of people-formerly-known-as-the-audience collaboration experiment (in contrast to all of those other mass collaboration experiments currently clogging your over-stuffed schmoozing schedule).

Perhaps a little like the original conception of Tim O'Reilly's Foo Camp, but even more intricately and self-consciously unstructured in falling over itself to be anarchically self-assembling and self-defining.

meta|camp would adamantly not be a series or an annual event - it would, by definition, be a one-off. This does not entirely preclude the possibility of re-runs, but only once we figure out how to add subtitles on top of subtitles to the DVD copy of the proceedings. We're looking into the possibility of OCR'ing the screencaps.

Ingredients of meta|camp would be as follows:

Fill a room with conference-goers, geeks, experts, savants, neophytes, dilettantes - oh, and caterers (we need carbs!);
Get the contributors (not "audience") to generate the content and direct the narrative arc of the whole session, on the fly (i.e. no sign-up board or pre-baked schedule);
Use the MIT Media Lab's backchan.nl to "run" the session on a big screen;
Contributors post questions and topics in backchan.nl, vote on what the session should be about and ideas worth exploring;
Second big screen runs live tweet stream and/or group CoverItLive session;
Brainstorm what's good and what's bad about the current conference/unconference/camp/workshop/whatever world, plus ways to make things better;
There would have to be at least one, preferably several, catalysts (not "moderators", panelists, speakers, or invigilators - no. The catalysts are just there to help spark discussion, trouble-shoot the tech, make off-colour remarks about the catering. Catalysts help make things happen - they don't directly do those things and they get out of the way);
Everyone wears a mic (or no one does). Everyone has access to backchan.nl, etc.;
We deal with trolls by ignoring them;
The whole session also gets webcast live and, yes, perhaps even simulcast in Second Life (shoot me now).

What would we talk about? No agenda or set topics, except insofar as we're there to talk about the future of (the future of) un-unconferences. So I hope we'd get into such things as:

Live tweeting/live blogging of conferences - useful meta information or distracting annoyance?
Pulling up a Twitter or IRC backchannel behind the speakers' heads - same question.
Moving from monologue to true group dialogue - new ways to break the old moulds.
If I say the same thing as the last panelist just said, but I just frame it differently, does a tree fall in the forest?
Bad animations in Powerpoint - should they carry mandatory jail sentences?
Name badges - we don't need no steenking badges.

Just think about the hyper-meta-lovely moebian joy of all this. To have a conference session discussing the future of conference sessions that includes a conversation on live-blogging, while some of the discussion participants are live-blogging the actual session.

Then we should have another tier of people (in the room or around the world) live-blogging the aggregated live-blog coverage. And then we feed THAT back into one of the big screens in the room and have the catalysts and contributors talk to it so that others can then comment and live-blog the commenting of the...

Of course, there's also a very real risk we could spend the whole of meta|camp defining meta|camp (the first rule of meta|camp is...). But - don't you see? That's OK too. In fact, that's almost the entire point.

I am only semi-joking about this, in case you're wondering. Bonkers though it may seem (even to me) I really would like to stage a meta|camp at some point in the future. Even really well produced un-conferences and camps have their flaws, and I've whined about the conventionality (pun intended) in the past.

So let's really do it! What the heck. Be Judy Garland to my Mickey Rooney (or... no, that's just wrong). If we can figure out dates and a venue (and caterers, I'm all about the caterers), join me for meta|camp � where we'll think the unthinkable, question the unquestionable, eff the ineffable and even screw the inscrutable!

[An important and necessary hat tip, btw, to the very wonderful Gary Turner who may have inadvertently seeded this idea when he meta-blogged the live-blogging of the DigitalID conference way back in 2002. You had to be there.]

*Yes, it needs to be uncapitalised. In the 2.0 world, we are all the bastard offspring of e.e. cummings. And, yes, the vertical line is part of the name. It symbolises the inextricable, inexplicable, ineluctability of the meta memetics of meta|camp and I pity the foo' who thinks otherwise.

Analyzing my new Twitter followers

2009-02-18T23:14:00.002-05:00

Recently, my number of new Twitter followers has been growing at an increasing rate. I'm not sure if this is simply a factor of the exponential growth of Twitter itself, or perhaps something to do with the fact that I've been talking about Twitter a lot more in email, phone conversations and at events. Probably some combination of these things.

Interested to see where all these new followers are coming from, I took a quick walk through the last ten days' worth of new followers, checking out their profiles to see who these people were.

It quickly became clear that I could group all of the last few hundred followers into a set of simple categories, as this chart shows:

You probably think I'm joking. I only wish that I were (OK, well maybe a little - but I'm not exaggerating by much).

Twitter is still extraordinarily useful, vibrant, and interesting. It is, as Joe says, a great town square. But it's clearly in danger of being overrun by... well... by all of the above. Meh.

On the walk home

2009-02-03T19:50:00.004-05:00

I wonder do they sink �
Winter lawns piled
Heavy under hills of snow?
Springing back level, exhaling
When April brings the thaw.

The Machine Stops (again) #googmayharm

2009-01-31T11:27:00.004-05:00

I've written about this in the past, but this morning's short-lived global Google meltdown seems an appropriate time to repeat the thought.

For years now, I�ve been bringing up E.M. Forster�s extraordinary short story �The Machine Stops� in the context of discussions about Vannevar Bush, Ted Nelson or any conversation touching on our society�s increasing dependence on, and faith in, technology.

It seems hardly anyone has ever heard of this story. People know Forster, of course, for the obvious novels (Passage to India, Howards End, etc.) and the Merchant-Ivory movies of his work. But he was also an exceptionally gifted short story writer, on a par with O. Henry in his mastery of the concise art.

I first read The Machine Stops as part of a collection of stories that were issued as required reading in my fourth year of secondary school in England. Many years later, I found an online copy to download and re-read on my old Palm Vx. This morning's events make me want to go back and read it once again.

In the story, Forster paints a bleak picture of a post-apocalyptic dystopia in which humanity has become so utterly dependent on technology as to be rendered completely helpless when, as the title suggests, the �Machine� that runs the world and all forms of life support, simply stops working.

Forster's Machine has grown over time to become so big and complex that no one living person or group is able to fully grok the complex workings of the thing to start fixing it.

It would be wrong to over-dramatise this morning's very brief Google outage as anything remotely as catastrophic, of course. But for about 20 entertaining minutes there, it seemed like people worldwide had a tiny glimpse into the fearful abyss of a world without Google (and yes, my tongue's more than a little way into my cheek).

Being deprived of our groupmind, even for such a short time, caused an extraordinary flood of messages on Twitter. The search for Twitter hashtag #googmayharm reached 100 pages of posts (about 1500 individual tweets) in under an hour and fast overtook the Super Bowl as the hottest rising story.

�As technology advances, our relative understanding decreases, and our helplessness and confusion increases,� as that Weinberger bloke once said.

Indeed. The curious thing for me is that I'm left more reassured than worried about all this.

It is precisely the inherent, defining brokenness of the Web that makes it so valuable and so useful.

When one key part (in this case Google) completely fails - however briefly - we may have a moment of panic, but we quickly learn to route around the damage. There are lots of other search engines out there still; many alternative ways to complete the synaptic connections we've grown accustomed to outsourcing to the great gods of Google.

We should worry less, perhaps, about what happens when a dominant provider such as Google fails, and more about what might happen if the Net ever reaches the point of working too well.

Has Google been hacked?

2009-01-31T10:03:00.008-05:00

At some point this morning, every single Google search started bringing up linkjacked results with each result flagged like this:

Seems that every single site has now been Net Nannied into oblivion - doesn't matter what you search for, EVERYTHING is flagged with "This site may harm your computer".

No news out of Google as at 9:56am Eastern, nothing on the Google blog, and no response yet from the handful of people I know at Google who I've sent email to - but then, it is Saturday morning. Have to believe someone at the Google HQ is on this though. It seems pretty clear they've been hacked in some way - and it's a hack on a huge scale.

Meanwhile, in the absence of regular media coverage, the Twitter stream is on fire. Search for #googmayharm or #googmeltdown on Twitter and follow the story as it unfolds in real time there.

This is destined to be yet another example of Twitter's emerging importance - denied their Google lifeline, people are turning to Twitter in droves to find out what's going on, ask questions, swap stories. It's the global digital heartbeat of our time.

UPDATE: 10:17 est - I thought at first it was fixed. The same innocuous search for "disney" I ran above now comes up clean. Tested this - it's still broken with other searches, but the second time you run a search it comes through OK.

UPDATE: 10:19 est - Now looks like it's really getting fixed. I think they're rolling the cleanup through servers and datacentres. Some searches still bust, but most are clean. Depends on which server cluster your search hits. Now just waiting to see what Google's PR people are going to say about this. Certainly not the catastrophic digital alzheimer's story some tweets seemed to suggest, but made for an interesting and exciting little half an hour there while we contemplated the death of our groupmind.

UPDATE: 10:27 est - Interesting... I wonder if this global Net nanny hack swept across more than just Google's search servers. I have my blog set to auto-forward all of my new posts to my Gmail account (paranoid belt-and-braces backup). This post got flagged by Gmail as spam. That's certainly never happened before. Was the Google hack wider than just search?

UPDATE 10:32 est - a good point made by John Minnihan (@jbminn on Twitter): I've been carelessly throwing around the word "hacked", but there's no real evidence yet to say whether this was a hack or just a cockup in updating something at Google's servers. This could have been something like an accidental tweak of their malware filters that then rolled out through their entire back end. Curious to see what Google says.

UPDATE 10:40 est - I've seen a suggestion floating around Twitter that the source of the meltdown may have been server failure at StopBadware.org, described as "Google's outsourced malware partner". Perhaps, but that seems a little unlikely. Would Google's infrastructure really be so ill-designed as to allow a single point of failure to knacker their entire search operation like this? More likely, I think, that the flood of click-through traffic to stopbadware.org (linked to from every broken search result this morning) caused the Stop Badware servers to grind to a halt after the fact.

FINAL UPDATE:Feb 2, 11:44 est - It's a couple of days later and this Google brownout is old news now. For the sake of completeness, though, I wanted to just add one final update. As this post on the Official Google Blog states, it turns out that the source of the problem was actually a maddeningly simple human error. Looks like there's some shared responsibility between Google and StopBadware.org (here's the post from StopBadware about the issue), and a little unsurprising finger-pointing going on.

Now that the dust has settled and all is once more right with the world, it's worth noting that Google's response was genuinely impressive here. Problems are bound to happen. Sometimes, even relatively small errors can have catastrophic results - it was a single-character coding error, for example, that ultimately led to NASA's emergency "destructive abort" of the Mariner 1 spacecraft at a cost of many millions of dollars. The test of any individual or organization's mettle is how they respond when things go pear-shaped.

In this case, Google caught the issue fast, diagnosed and rolled out a fix, and then owned up to the problem on their blog and in media interviews, providing full information about how they goofed. Good job. Even better, Marissa Mayer, Google's Vice President of Search Products & User Experience, put her name to the post on the Google blog - not some junior communications staffer or anonymous spokesdrone.

The only thing I'd like to have seen them add to this would be to open that blog to comments. There was an enormous amount of online conversation about this issue, it would be great to see Google fully joining that conversation, as opposed to this uni-directional broadcast approach.

They are maintaining a list of all trackbacks to their blog post, so that all sides of the discussion get some airtime. But for an issue as big as this, I'd like to see them diving into a comment thread and addressing people's questions and concerns in an open dialogue.

Still, a pretty solid crisis response, and one which should help mitigate any damage to their reputation from this short-lived but very high-profile issue.

IABC Toronto Social Media and the Modern Communicator

2009-01-29T23:23:00.003-05:00

I'm back from chairing an enjoyable, lively and (I thought) really interesting panel session at tonight's IABC professional development event, Social Media and the Modern Communicator. Many thanks to the IABC Toronto Chapter for organizing and promoting this sold-out event, and to the terrific panelists for giving generously of their time and knowledge - shout out to Mathew Ingram, Jen Evans and Boyd Neil.

Too tired to blog at length, but a quick observation and some links I promised...

First, probably the most startling moment of the evening, for me, was very early on just as we were getting warmed up. I've been speaking about social media at conferences, seminars and other events for nearly seven years, and I figured we must be getting way beyond the 101 level by now.

We had an audience of just over 200 professional communicators at the event tonight. In an effort to gauge the general awareness and knowledge level of the audience, I asked a couple of quick qualifying questions. Here they are, with my rough assessment of the results based on a show of hands:

1. How many people here are actively blogging?
- Approximately a dozen people, perhaps 20 at most (out of the 200)

2. How many people here are on Twitter?
- Close to 60% of the room!

This blows my mind. I know that Twitter is a heck of a lot quicker and easier to get started with than full-on blogging, and I guess it requires less commitment and close to zero tech skills, but I'm still delighted and amazed at just how many people in Toronto have caught the bug.

Hey! Shel Israel! - we got your Twitterville right here!

Is this what it's like elsewhere? Has the growth of Twitter been as fast in other cities, or is the T.O. really as special as we like to think it is? With so many Twitter apps out there, has anyone worked up a Google Maps mashup that shows the concentration of tweets per capita in various parts of the world?

Fascinating stuff (for a complete nerd like me). I'm going to have to do some more digging around to see if this is anomalous or if it just seems that way from inside the bubble.

Meanwhile, my esteemed panelists and I dropped a number of links and tips during tonight's session, which I promised I'd try to catalogue here. I don't know that I captured all of them, but here are the ones I remember.

Social Media Policies
A few good examples were mentioned, including those used at Dell, IBM, and elsewhere. I've been collecting and bookmarking something of a list of interesting social media and corporate blogging policies for a couple of years using the Delicious social bookmarking tool. You'll find all of these (including the Dell and IBM examples) here: http://delicious.com/michaelocc/policy

I also mentioned (with my tongue only half in my cheek) the shortest (and one of the best) HR policy manuals ever written ("Rule 1: Use Good Judgement," etc.). I blogged about this a while back in the context of policies for corporate Twitter use, here.

Thirdly, you might be interested in a sample of one of the "online interaction" policies we've helped develop for our clients. You can find one in the privacy policy at the foot of the Herbal Magic site, here.

Tools for Internal Social Media
There was a good question at one point about "Twitter behind the firewall". Our panelists rattled off a bunch of examples, probably too fast for many people to note down. Here are some applications worth checking out.

Yammer (Twitter-like internal micro-blogging, as used by Boyd's firm)

Present.ly (think: Yammer, but with better admin controls and UI options. My colleague, Dave Fleet, has a great review of Present.ly here)

For the technically adept, there's also Laconica - a DIY platform to build your own Twitter-like apps (of which the best known implementation so far is at Identi.ca)

It's also worth mentioning, that if you want to add full-fledged blogging inside the firewall, it's very easy to set up a Wordpress installation for internal communications purposes. Works well, easy to administer, and there are a bunch of good people around who can help you get things working how you want them (including, I'm cheesily obliged to point out, a certain great firm that can offer both the design & build work and the strategic consulting help).

Recommended Reading
I asked the panelists for book recommendations and think they offered some terrific ideas. In no particular order, here are the ones I can recall us mentioning (and a couple of bonus titles we didn't, but perhaps should have):

Here Comes Everybody - Clay Shirky

What Would Google Do? - Jeff Jarvis

Groundswell - Charlene Li and Josh Bernoff

Web Analytics: An Hour a Day - Avinash Kaushik

The Cluetrain Manifesto - Levine, Locke, Searls & Weinberger

Small Pieces Loosely Joined - David Weinberger

Everything is Miscellaneous - David Weinberger

(You notice a theme here, btw? Basically, you should just read everything UofT alum David Weinberger has ever written, including his splendid blog. Yes, he's an old friend. Yes, I'm completely biased - but the man is a certified genius and a funny, wonderful writer)

Gonzo Marketing - Chris Locke

Wikinomics - Don Tapscott and Anthony Williams

And finally, a personal favourite I think a lot more people ought to read:

Ambient Findability - Peter Morville

And the last little housekeeping link in this now-not-so-short post - we mentioned the US Air Force's "decision tree" used to determine how and when they will respond to online discussion. Dave Fleet (yes, him again) has a post on the topic here and Toronto's favourite accordion-playing supergeek social media pioneering thriller from Manila, Joey deVilla, has a bigger, updated version of the chart, here. (Hey, Joey! I think I just made you sound like @Mike_56)

That's all I can think of for now. Thanks again to all that attended, to the boss for some great live tweeting, and to everyone following on Twitter for splendid questions and discussion during and after.

Geek humour

2009-01-22T23:09:00.002-05:00

(Already said this on Twitter earlier tonight, but I'm rather inappropriately pleased with it, so couldn't resist the crosspost...)

It's pretty obvious why Loblaws' "No Name" brand cookies are not as tasty as the fancy ones. They're sans nom.

That is all.

Cloud Storage & DIY Data Recovery FTW

2009-01-21T23:17:00.006-05:00

This is a tale of two disc deaths - and two happy endings.

Over the Christmas break, the 100GB hard drive on my work laptop (let's call it Dell #1) crashed. I couldn't boot, couldn't get through Vista's Startup Repair, couldn't rebuild Vista from the original discs - it was dead, dead, dead.

Then just last Saturday, Sausage accidentally knocked the home laptop (Dell #2 - 40GB) off the dining table, while it was running - effectively killing its hard drive too.

Ouch.

The good news with Dell #1, my work machine, is that there weren't any valuable client documents or other irreplaceable files on the C: drive. All that stuff was safely stored on the servers (having worked in the document management business for a big chunk of my career, I'm pretty careful about that stuff).

There were, however, a big mess of family photos, old documents, and personal files on the drive. Again, these were all files I had copies of elsewhere; the only problem being that the elsewhere, in this case, was our home laptop.

Double ouch.

My work laptop isn't all that old, so it was good to learn that the drive was still under warranty. Once The IT Department and I had done all we could to prove to ourselves that the drive was indeed utterly b0rked, we reported it to Dell who duly sent out a brand new 100GB drive the very next day. Outstanding. I was able to get the work laptop back up and running fairly quickly (although I'm still tweaking and tuning the setup to get it back to the way it was before the crash).

Meanwhile, I'm left with a big hole in my personal document files, and a dead laptop at home.

As a first step, I sent the drive from Dell #1 out to a data recovery lab for a quote. Meanwhile, I spent an unhappy and fruitless evening trying to rebuild Windows on the drive of Dell #2. Diagnosis: that drive was also utterly and completely b0rked.

The price estimate for the drive from Dell #1 came back from the recovery lab the next day. $1,800. Triple ouch. Really, I'm not too surprised - data recovery is difficult work and, as the lab guys will always tell you - you have to think of the value of the data they're restoring for you. If I'd made the mistake of keeping a lot of client work on the local drive, $1,800 to restore it would have been a snip. But for a bunch of personal files I might be able to recover by other means? Hmmm...

Instead, I asked the lab to send the drive back to me and moved on to a two-stage plan B. I hopped over to TigerDirect.ca to browse their cable selection, then paid a visit later that evening to our local cheapo computer shop (the excellent Beach Impressions on Queen Street East) and scored a replacement drive for Dell #2.

Installing and setting up the new drive in the home laptop has (so far) proven entirely painless - and I'm in the process of restoring everything that we lost, thanks to the wonders of Mozy Home backup. I can't recall who first turned me onto Mozy, but I can enthusiastically recommend it to anyone looking for a seamless backup solution.

This little beastie sits in the background, sending backup data up into the cloud whenever your machine is idle. It's just about foolproof. For a reasonable annual fee, you get unlimited online storage and a backup regime you don't even have to think about.

With Dell #1 back in one piece and happy again, and Dell #2 on the road to complete recovery, thanks to the wonders of Mozy's cloud storage, the only thing remaining was to see what I could do with that dead drive from Dell #1.

Again - I knew I'd have most of the family photos and stuff I needed up on Mozy's servers - but what if there was something missing? Something I'd only had on Dell #1 and had forgotten to synch?

Thanks to a tip from a friend, I knew TigerDirect would probably have what I needed. Sure enough, I was able to find a cable to connect the fancy SATA drive from Dell #1 to a USB port on Dell #2. I found this little marvel for a mere twenty bucks.

As I write this, the "dead" drive from Dell #1 is churning away on the table beside me, happily squirting data onto the new drive I installed in Dell #2. Hooking up the USB-to-SATA connection couldn't have been easier and, although a few files seem to be FUBAR, most of the photos and other stuff on the old drive appear to be intact.

So. The final reckoning:

Professional data recovery quote for one dead 100GB drive: $1,800
Estimated cost for professional recovery on 40GB drive: hard to say, but I doubt it would have been any less than $800
Estimated total: $2,600

One USB-to-SATA drive cable: $19.99 plus shipping & tax (about $30 all in)
One replacement 80GB hard drive for Dell #2: $55.57 including tax.

Total data loss: minimal
Net savings: about $2,500

That make me one happy (and smug) geek.

A significant event in the life of a six year old

2009-01-21T16:41:00.003-05:00

I took a quick snap of Ruairi's journal this morning before he packed it into his school bag. His teacher encourages the class to keep a journal in which they write about the interesting and important events in their daily life. See if you can decode Ruairi's entry from yesterday:

His writing's not the best yet (he's a December baby) but once you tune into his phonetic style it makes perfect sense. It does my heart good to note that the most noteworthy event in my baby boy's life yesterday was that "Broc Oboma beacam the ~~prosudint~~ the presadint." Big day for all of us, Ruairi. One to savour for a long time.

Best SEO Geek Holiday Greeting EVAH

2008-12-19T15:40:00.003-05:00

Just got a tiny little email message from my friends at Media Experts.

Here's the message, in its entirety:

================================
From: Happy Holidays [mailto:HappyHolidays@mediaexperts.com]
Sent: December-19-08 4:28 PM
Subject: A Holiday Greeting from Media Experts / Un message pour les fetes de Media Experts

Search for the true meaning of the holidays.
Go to Google.ca and enter your name�

Cherchez le vrai sens du temps des f�tes.
Allez � Google.ca et inscrivez votre nom�
================================

...and so I did.

Here's a screen shot of what you get (below) and here's a link to the search itself (may not produce the same results on all systems). Click the screenshot for a full-size view, and check out the "sponsored link" a the top of the search results.

Media Experts pwns my name. Genius!

OK, so their database app b0rked my name a little. Systems (and many humans) always choke on my apostrophed and double-barrelled-but-not-hyphenated name. Doesn't bother me any more. Especially not when the implementation in this case is just so damn clever.

Bravo, Media Experts. Well played.

A BlogSprog Turns Six

2008-12-18T00:34:00.005-05:00

Too many late nights in a row, so too tired to write at length - but given the hour that's in it, I've just realised that we're already into Thursday, December 18th here, and that means it's little Ruairi's sixth birthday already.

Crikey. Six.

Late night twittering with one of my oldest online friends, Jeneane, she reminds me of the heady days (her words) of the BlogSprogs. This, in turn, leads me to discover that the BlogSprogs domain has lapsed, dammit - which is probably my fault.

I'm sorry, Ruairi darling (and Cameron, and Sawyer) - I let your first online home fall into disrepair. I'll fix that.

For those just joining us, BlogSprogs was something that, in its time, was something pretty new and exciting. Way back in 2002, I kicked off a group blog with two online friends (both of whom I've now managed to meet in person): Gary Turner and Tom Matrullo.

The whole point of the project - BlogSprogs - was to "blog our babies into being". Essentially, we kept a shared diary of our partners' progress to parturition - documenting our thoughts and feelings as our babies grew their steady way out into the world, and even blogging (or getting friends to proxy-blog) the news as soon as each of the three cuties was born - Cameron Turner on December 15th, Ruairi O'Connor Clarke on December 18th, and Sawyer Matrullo on December 24th.

Jeneane got all gushy about it when we kicked this thing off, with a series of terrific posts about the meaning she saw in this thing. Thanks Sis'. That was lovely.

Through the magic of the Internet Wayback Machine, you can still find chunks of the original BlogSprogs site, like pinky-blue lint in the tumble dryer filter of the Net.

Re-reading some of that old stuff now: I guess it was pretty cool. Gotta get it back up again. All the posts are still in the Blogger dashboard, I think.

Not now, though. Too sleepy.

For now, little man: I love you. You're a funny kid, Ruairi - asking Santa for a "box big enough to get in" for Christmas, constantly chattering away to yourself, always a smile and a cuddle for your old Dad, and a look that breaks my heart whenever I have to try to get mad at you. I just can't really get mad at you. Ever. Or your brother or sister, for that matter. But that's a secret - you're not supposed to know that I'm just acting.

Big year for you so far, Ruairi. Grade one. Reading and writing up a storm now. You'll be catching up to me soon, with all the pages you're covering with words and pictures. Not too soon, though - stay our baby boy a little longer, lovekin. My Small. Mommy's funny bunny. We love you, Ruairi. Sleep tight. Gotta build up your energy for big battles with your new light sabre tomorrow morning. Oops. Good job you're asleep.

[UPDATE, 10 mins later: Just as I hit publish, a certain bedroom door opened upstairs, and... pad pad pad pad... "Daaadddyyy".

I swear, the little monkey's psychic. He's "been here before" as my Mum would say. He must have heard me thinking about him.

Standing at the top of the stairs, crestfallen, he quietly announces he's "had an accident" in bed. Poor mite.

Then as my foot hits the bottom step to climb up and help him out of his wet PJs, his sleep-crumpled, fuzzy-headed little face breaks into a HUGE grin:

"I'm six now!"

Yes you are, Small. Yes you are.

HoHoTO - The Party that Twitter built

2008-12-17T00:30:00.007-05:00

I'm an emotional wreck.

The story of last night has already been told splendidly and with many fine words and images elsewhere - nowhere better, perhaps, than in Joey De Villa's post about the event (whose photo I've borrowed above).

With what must be one of, if not the most Twittered, Flickr'ed and blogged about parties ever, I don't know how much more I can add to the outpouring of love and sheer joy around this thing.

In the space of less than two short weeks, we somehow managed to pull together a huge party for more than 600 of Toronto's best and geekiest. Using Twitter as our primary means of communication (backed up by an insane volume of email gushing through the personal inboxes of the organizers) we sourced venue, caterer, sponsors, volunteers, prize donors, even some stunning branding for the table and bar-tops at the event.

All in, it looks like we raised $25,000 for Toronto's Daily Bread Food Bank, putting us somewhere in their top five third-party contributors for the year. I don't know how much food was dropped off by our revellers last night, but I was stunned by how many people remembered to bring something for the Food Bank drop bins. I'm guessing we had close to 3,000 lbs of food donated by the end of the night.

This is a critical time for the folk at Daily Bread. As we pointed out in our news release about HoHoTO, on average, almost 80,000 people in the GTA rely on food banks every month. One of the sparks that lit the fire beneath the HoHoTO organizers, in fact, was news from the Ontario Association of Food Banks that indicated an alarming increase in food bank use over the past year, with the number of people turning to food banks increasing by 13 per cent between September 2007 and September 2008.

With every dollar we collected through ticket sales, the raffle, direct donations, our Cafepress store, and the fantastic p#hohotobooth, Daily Bread can purchase more food than we could ever get in a grocery store. They buy in bulk, directly from the food industry.

Now $25,000 spent at a grocery store would get you a lot of food. Multiply it be the Daily Bread factor and you've got more than $30K of spending power. Plus, with direct cash donations like this, the food can get to those who need it faster because it doesn't have to be sorted and they can focus on purchasing the food that they are in short supply of - essential staples like baby formula and pasta. The money also helps ensure Daily Bread can fund their other activities to fight hunger in our communities, including helping with the cost of delivering food to about 200 food relief programs across the GTA.

And here's the thing: we created a powerful good here, and all of us - from the organizers to the 600+ party animals drinking and gittin down last night - had an absolute blast doing it.

If this is what being a do-gooder feels like - guys, we need to do much more of it way more often. I almost feel like HoHoTO ought to become a foundation.

It's hard to describe the feeling you get from being involved in something like this. Incredibly lucky, is probably the best way to say it. I have... afterglow.

As I wandered through the crowd during the night, people kept telling me what an amazing job we'd done and thanking us for the work we'd put in. We're the ones who feel most thankful though - for all that you put into this.

I stood in the wings for a big portion of the night, sorting raffle tickets and watching people kick up their heels with unbridled joy on the floor below. It's soppy, I know, but I just wanted to hug the whole crowd. I mean - just look at the incredible outpouring of love evident in all those great photos. Check out that amazing Twitter stream and the wonderful blog posts about the event. You rock, Toronto.

Through our Twitter connections and far-flung online friendships, we were also able to extend the love beyond Toronto. In the days leading up to the event, a few of us emailed some of our geek heroes, and we were lucky enough to gather some terrific video greetings to play on the big screens at the venue.

For those of you who missed them, here's a selection of the messages we were able to pull together. In no particular order:

Cluetrain co-author David Weinberger

BoingBoing co-founder and Toronto native, Cory Doctorow

Co-founder of Twitter (without which, we just couldn't have done it) Biz Stone

Another Cluetrain guy, the incredibly kind Rick Levine

CBC's Spark team, including the brilliant Nora Young

Wordpress founder, Matt Mullenweg

And one of my personal favourites, the genius behind Reddit, Alexis Ohanian

These slay me. We had messages from Mayor David Miller, Emm Gryner, Tara Hunt and maybe some others I'm forgetting too. It's late. Sorry. I'll add the others as I pull them together.

A few days ago, I wrote to my friends on the organizing team (many of whom I hadn't even met in person until last night) about the weird hippy glow I was experiencing on my streetcar ride home. I had the strangest feeling people were smiling at me. Like they knew. They knew that I was part of a special, blessed few - fortunate enough to have been caught up in this lovely, localized tornado of goodness.

All this was entirely in my head, of course. The few people who caught my eye on the streetcar that night were probably just returning the huge, stupid grin I had spread across my face, either because it was contagious, or they were thinking "smile back at the loony, he might turn dangerous". I know I'm soft in the head - but in years to come, we'll be able to say: "I was there, man. I was there."

Thank you, again, to everyone. And most of all, my thanks to our legion of volunteers and the best un-organizing committee in the history of everything, ever:

Leila Boujnane
Alexa Clark
Ryan Coleman
Duarte Da Silva
April Dunford
Peter Flaschner
Rob Hyndman (Our Captain Kirk, our Morpheus, John Lennon to our collective Yoko Onos)
Sheri Moore
Michael Penney
Michele Perras
Corey Reid
Ryan Taylor
Rannie Turingan
Elena Yunusov

Tribune Company laughs all the way to court

2008-12-16T22:45:00.003-05:00

This is not quite the follow-up announcement I would have expected.

Last week, the storied Tribune Company empire - publishers of the Los Angeles Times and Chicago Tribune - announced that they were filing for Chapter 11 protection in order to restructure their $12.9 billion debt.

Yesterday - Monday, December 15th - they issued a bizarre news release about the appointment of a new "Chief Revenue Officer," with an inappropriately jokey fifth paragraph.

Announcing that Ed Wilson, current head of Tribune Broadcasting, would be adding a second business card with this additional role as the parent company's new CRO, the release adds:

Known for his ability to work long hours on little sleep, Wilson also will man the night-owl shift at the Starbucks down the street from Tribune Tower. "With this third job, I'll have access to free coffee," Wilson said, "which means I'll have the stamina and energy for my two jobs at Tribune -- and I'll contribute a portion of my Starbucks' paycheck to the company as a way of kick-starting new-revenue generation."

This is characteristic Zell-era Tribune style, btw. They've included goofy stuff like this in their releases in the past. Their boiler plate even says: "At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and are nurturing a corporate culture that doesn't take itself too seriously."

But seriously - where's their sense of decorum? You're standing witness to the steady death of the once-mighty, 160-year-old Chicago Tribune - have you no sense of propriety?

BONUS LINK: In the wake of the news from Tribune, Canwest, CTV and today's Sun Media news, here's one of the most important posts you can read to understand what's happening in the world of journalism right now.

(P.s. Yes, I will be posting a proper HoHoTO related post shortly. Just had to get this small rant off my chest first.)

HoHoTo - the essential Toronto holiday hooley

2008-12-03T15:24:00.003-05:00

UPDATE: new date (scheduling SNAFU with the venue). Party now on Monday December 15th, 2008.

This is likely to be popping up an a lot of radars in the next couple of days as the word gets out...

Shaping up to be the essential GTA geek gathering of the 2008 Holiday Season, HoHoTo is being pulled together by a group of volunteers and willing helpers (including yours truly) via Twitter and email accounts.

The party kicks off at 7pm, Monday December 15th at The Mod Club in downtown Toronto. Tickets are $10 and all proceeds, net of event costs, will go to the Toronto Daily Bread Food Bank.

Who's this party for? From the invitation put together by Rob Hyndman (one of the guys behind mesh):

It's for geeks, phreaks, webheads, twitterfiends, techies,
media, marketing, and PR types and all their friends. And
everyone else! DJ's, interactive media, and loads of holiday
cheer, all for a great cause!

The tickets are on sale now at the HoHoTo event page, where you can also contribute directly to the Food Bank, if you're not able to attend the party on the 15th.

If you have any interest at all in the Toronto tech/web/marketing/social media world, and want the chance to hang out with around 300 like-minded individuals, you owe it to yourself not to miss this one.

Social Media Ethics - when is a ghost blog not a ghost blog?

2008-12-03T11:23:00.000-05:00

NOTE: This is one of a bunch of posts that got stuck in the tubes when I was suffering my recent extended blog outage (bloggage?). I wrote it, hit publish, but it never saw the light of day. It refers to an unconference session I participated in way back on November 12. I'm not going to bother publishing all of the pieces that got stuck, but this one covers a topic that still interests me, so I thought I'd chuck it out there. My colleague Dave Fleet already blogged on this subject, here. My original, unedited post follows below:

So. Earlier this week, I presented alongside my esteemed and genuinely marvelous colleague, Dave Fleet, at the second Talk is Cheap unconference hosted by Centennial College here in Toronto. Excellent evening - must have been at least 150 people in attendance - all eager to listen, learn and share interesting stuff.

Dave and I chose as the topic for our 20-minute session The Ethics of Social Media - thinking we'd spend our time digging into the juicy topics of astroturfing, ghost blogging, online personae, and clients who freak out over their Wikipedia entries.

Alas, 20 minutes turned out to be just way too little time to do any more than just scratch the surface of this stuff. Well, that plus I tend to talk too much. Apologies to our audience (and to my long-suffering co-presenter) that we ran out of time.

To compensate, I've uploaded our (mercifully brief) slide deck to Slideshare, here. Not sure quite how much use the slides our without our commentary over the top, but I'm more than happy to walk through this stuff with anyone who's interested - just drop me a comment here or email me (my email address is right at the foot of the page).

Perhaps the most interesting part of the discussion we got into tonight was on the issue of ghost blogging. It's a tricky area for PR people this one - the typical thread of debate whenever this issue comes up tends to wind it's way through a number of points:

1. Ghost blogging is a concept in conflict with the nature of the medium;

2. A ghost blogger is someone who writes and publishes posts under someone else's name, typically a paid writer contributing updates on behalf of a corporate exec or other client front man;

3. So almost by definition, ghost blogging is inauthentic, opaque, fake, duplicitous (<-- insert favourite synonym here). It's everything that this splendid authentic, transparent, open, honest social media stuff is NOT supposed to be about; 4. I think it's wrong, it's ethically dubious, and it puts your reputation at risk. You shouldn't do it; 5. But hang on a second - PR folk write speeches for their clients to deliver all the time. We write those wooden, stilted quotations in news releases. We draft all kinds of materials on behalf of clients, but no one's ever supposed to know it was us that wrote them - not the client themselves; 6. Harrumph; 7. How is what we get paid to do every day any less dodgy than ghost blogging?

Good question.

Again, we only scratched the surface of this tonight. I think there are a couple of points of difference worth noting. Disclaimer: I'm doing my thinking out loud here in an effort to better understand and articulate what, to me, is a simple gut feel thing. Apologies in advance for the huge gaps in my argument and the very real chance that my entire reasoning is specious.

First, when we write a speech or something of the sort for one of our clients, the authenticity is injected at the point of delivery. In other words, the client takes ownership of the text we provided - they implicitly and (we hope) explicitly approve of the words we've put into their mouth.

One good example of this from recent weeks, of course, is Barack Obama. We know his speeches are a collaborative effort, built through cooperation between Jon Favreau and a small team of writers. But when he stands up to deliver the finished product, we know they're his words, coming directly from the heart and mind of the extraordinary man he is.

Actually - given the amount of thought and work Obama contributes to his speeches, perhaps he's not the best example here. The point is, though, that when that politician, corporate exec or community leader stands up behind the podium, even if the words were not penned by them, they are making a direct and explicit commitment to the audience by being there and delivering the speech their tired flack handed in at 2am that morning.

I think most reasonably well educated folk are sophisticated enough to realise that, while the speaker may not have written their speech, we expect and believe that they mean it.

Plus, of course, we can see them. If 65,000 people had showed up in Grant Park to be greeted by a sock puppet speaking in an imitation of Obama's voice - I think we'd have had a problem. Again, maybe a PR guy writes the words, but there's the dude delivering them, right there in front of us.

In the general web and social media world, things are very different. There's no easy way for us to know that the witty and insightful thoughts your CEO just posted to the corporate blog were ever actually thought by him or her. We can't know whether they wrote the post themselves, whether they approved it and pushed the publish button, or whether they've even read the stuff that goes out under their name.

Of course, if they're not plugged in enough to take an active interest in the words that appear over their signature, they're probably not fit to be running the organization in the first place, but that's another matter.

But again - PR people have ghost-written contributed articles for their clients for years. No one gets their knickers in a bunch over that (well, no one on my side of the table, anyway). So why do I have such an issue with the idea of a ghost-written blog?

I think, in part, it's to do with the engagement. First, let's stipulate: a blog that doesn't include and encourage active discussion is not a blog. No comments, no permalinks, trackbacks, etc. Not a blog.

The whole point of this thing is that it's now a two-way web - you post something, I comment, you pick up on my comment and post some more, linking to someone else's follow up post, then another bloke wanders in and refutes my comment also linking out to yet another person's contribution.

It's a conversation.

So when your CEO posts something of interest to me, and I respond, I want to know that the person I'm in conversation with is the actual person who thought those thoughts in the first place.

If I raise my hand at the end of a speech and pop a difficult question, the best speech-writer in the world won't help the person behind the podium. That's direct, authentic engagement right there.

If I pop the same tricky question into a comment in a blog post, and your response goes through seven layers of spinning, word-smithing, sanitation, legal review and exec approval before it shows up - that's ersatz and, I'd suggest, likely to be sniffed out. You can't fake authenticity. To paraphrase John Gilmore, the blogosphere interprets spin as damage and routes around it.

It's this conversational element that's the critical thing here. To be clear: I really don't mind if your CEO isn't the greatest writer in the world and needs some help saying what they mean in a coherent fashion. We're all required, expected, to be writers these days - email has made it necessary for all of us to write all of the time, and the wonderful democratizing power of the read-write Web allows anyone to post and publish their writings for all the world to see. Problem: everyone is a writer, precious few of the buggers can actually write.

Some assistance editing or drafting what your CEO ultimately posts is no big deal. But they'd better be the person at the figurative podium when we're asking our questions. If your corporate blog is entirely the product of a paid ghost, then where's the there there?

Going back to tonight's conference session, here's where things started to get really interesting. A question was raised, by Jay Moonah, if memory serves, about our feelings towards ghost-tweeting. Using the example of the Stephen Harper and Barack Obama Twitter accounts that were used to provide a steady stream of updates during the recent Canadian and US election campaigns, the question: is ghost-tweeting on behalf of someone else as ethically dubious as ghost-blogging?

For reasons I'm not doing a terribly good job of explaining, I'm not sure it is - at least when the individual in question is a very high profile figure, such as Obama, Harper, or McCain.

When I "followed" the Barack Obama account on Twitter (and, like many people, got that tiny and, frankly, rather pathetic frisson of excitement to be followed in return), at no time did I ever think it was actually Barack Obama whose stream of micro-blog posts I'd be reading. And I was OK with that.

I can see how this could be used for ill, of course - but I think there's a certain willing suspension of disbelief here, or a kind of pact we implicitly accept when signing up to follow the Twitter stream of someone like the future president of the US or the PM of Canada.

We don't really think that we're going to be getting a steady flow of 140-character updates direct from the keyboard of the democratic nominee himself. We know it's his campaign account, and that some designated member of the campaign is posting the updates. But - in my case, at least - we identify the entire campaign so strongly with the man himself that we're happy to sign up to follow the idea of Obama.

I'm not even remotely irked by the thought that the 263 messages sent to Twitter by "Barack Obama" over the past several months were almost certainly not posted by Barack. Frankly, I'm more bothered by the fact that the posts ran dry the day after his successful election. I'm still getting regular daily emails from the DNC and Obama campaign staffers - but not a sausage in the Twitter stream since November 5th, dammit.

Still. The debate around this point was, I thought, the most interesting part of the night. I think I could successfully argue the point either way, given time to think it through. For now - curious to know what you think.

Is ghost-blogging an absolute ethical wrong? Is ghost-micro-blogging somehow less wrong, or am I mincing my mores? How do we navigate the grey area here?

Epic win

2008-12-02T15:10:00.003-05:00

(The only sane and rational response to this, inspired and with full and respectful homage to the very wonderful Ike Piggott)

TORONTO, CANADA (PRNOOB) December 2, 2008 -- What's better than soaring to the top of a popular social networking site? How about skyrocketing to dominion over the entire social media universe? That's the envious position The Original Flackster, Michael O'Connor Clarke, found himself in this month when he entered the Twitter elite. Proving just how powerful his Internet marketing promotional strategies are, MOCC not only became a top Toronto Twitterer, but his recently expanded coverage now shows him outranking every known organism in the entire universe. Internet marketers who would like to follow The Original Flackster's tweets and improve their own promotional efforts can do so online at http://twitter.com/michaelocc.

According to Nielson Online, Twitter is the fastest growing social networking site, achieving a 343% growth rate between September 2007 and September 2008. For obvious reasons, landing in the top tier of this social media giant could boost an Internet marketer's career, but accomplishing it for the whole of the known universe is an almost guaranteed catapult into the, well, the universe (*cough*). And that's exactly what Michael O'Connor Clarke has just done. Of course, achieving the #1 spot through simple manipulation of a bogus and meaningless ranking system is just further evidence of the creative genius at work here.

As of press time, O'Connor Clarke sits firmly in the number one slot among all known Twitterers in the universe. That position places him handily ahead of the competition, including: Matt (who?) Bacak, and even - yes - Barack Obama. Consistently ranking in his region's top ten, O'Connor Clarke also ranks first out of an estimated 504,710 Twitterers-who-have-never-heard-of-Matt-Bacak worldwide.

Wikipedia describes Twitter as a "social networking and micro-blogging service that allows users to send and read other users' updates (a.k.a. "tweets"), which are text-based posts of up to 140 characters in length. The service touts itself as a way to communicate and stay connected with others through the exchange of quick, frequent answers to one simple question: What are you doing? By one measure, Twitter had well over five million visitors in September 2008. That figure represents a fivefold increase in just one month and equates to three out of every 1,000 Internet users.

"Anyone can call their promotional abilities 'powerful' but I actually prove that mine are," says O'Connor Clarke of his most recent accomplishment. "I consistently rank in the top 500 Twitterers on the Net, and have the number one Google search rank for 'I hate Vista' and 'Summer Fruit Pizza'. If you were an Internet marketer who wanted to improve your promotional game, who would you trust? Someone who issues ridiculous self-promotional news releases, or someone who looks like he perhaps ought to lay off the cake?"

For more information on O'Connor Clarke's ascent to the Twitter top, visit him online at http://michaelocc.com

It's ALIVE!

2008-11-25T16:32:00.002-05:00

After many weeks of extraordinary pain, rending of garments, tearing of hair, gnashing of teeth, and spewing vitriol in the direction of various undeserving support staff, I'm elated to report that we've unblocked the tubes and this blog is now active once more.

Phew.

Now all I need to do is draft and post some half-decent content. In the meantime, have a pea roast: here's a link to a piece from the archives that seems fitting, given the prevailing mood of economic doom and gloom.

Proper content to come in due course.

Is this thing on?

2008-11-13T10:00:00.016-05:00

Bah. Been having publishing issues for a few weeks now. Something seems to have gotten stuck in the tubes. Hoping recent intervention from the Google/Blogger team and my web host will has now flushed it out.

Can you hear me now? How about now...? Now...?

CIRI Seminar - Using Advanced Technologies Effectively

2008-09-30T17:34:00.002-04:00

Yes, I know I've been neglecting my blog. Normal service will be resumed, etc.

In the meantime, a quick drive-by post for the attendees at today's lunchtime seminar at the Canadian Investor Relations Institute.

This was a fun and really interesting session to participate in, given the current market climate and the pressure on Investor Relations professionals these days. These are certainly interesting times for IROs, given the SEC's extraordinary July 30th announcement and subsequent publishing of new disclosure guidance (PDF) regarding corporate websites and blogs.

Any Investor Relations professional who isn't actively seeking to understand how social media can and will impact their job has - as my friend and co-panelist Parker Mason pointed out - their head stuck ostrich-style in the sand. As I was tempted to crack in today's session - when you bury your head in the sand, think about the target you're presenting. Things are a lot more complicated than they were when I was an IRO, but the fact that much more information about public companies is now readily available online to much wider audiences has got to be a good thing, IMHO.

As promised during my session today, here are a couple of quick links to some pages I've bookmarked that should be of interest to IR pros considering a dive into social media:

- a collection of links to blogging policy examples and guidelines, and;
- a growing collection of blog posts and comments of interest to the IR community

For all those who attended today, thanks for coming out. Hope it was useful to you. If you have any follow up questions, don't hesitate to get in touch (mocc AT thornleyfallis.com).

And to Parker and the splendid Natalie Johnson from General Motors - many thanks for your great contributions. I'm particularly grateful to Natalie for agreeing to extend her visit to Toronto so that she could participate in today's seminar - great to get the real-world experience from someone deeply involved in social media at a very high-profile public company.

Next up... more of the kind of blogging I used to do before I got so corporate. Promise.

CNW Group Social Media Release goes live

2008-08-14T14:18:00.002-04:00

As most readers of this blog probably know, my firm and I have been working with CNW Group for some time now on a whole host of Social Media initiatives.

Over this time, we've been helping them study what the market wants, consulting with their clients, journalists, and partners - and tracking the evolution of the Social Media Release concept, from Todd Defren's outstanding pioneering work through to the adoption of the SMR standards initiative by the IABC earlier this year, and beyond.

One of the major initiatives we've been working insanely hard on for the past few months has now come to fruition, with CNW now ready to unveil their first true social media product and service offering.

The main product page, with an overview of the CNW Social Media Release, is here. You�ll see we included a short intro video put together by our friend Mark McKay, as well as some other materials - I love the way Mark explains the SMR concept:

Naturally, we're using a Social Media Release to announce the CNW SMR, which you�ll find here. One thing to note � this is the first and only fully bilingual social media product of its kind (as far as I know). All services offered are available in both national languages.

Tiresome flack that I am, I�m afraid I can't resist including a few more key messages (or, at least, the three things that really stood out for me in the way this came together):

I�m proud that CNW's SMR product is truly social: with moderated inline commenting on every release, and a rich set of sharing and community features;
I like that they're still positioning this as a complement to any communications initiative, not a replacement. To that end, they're including a simple, templated advisory that will be sent across the traditional wire (for free) with every SMR issued � plus encouraging clients to still consider issuing a full-text traditional release, where appropriate;
They're offering meaningful and useful reporting and analysis with every SMR. We've simply hooked Google Analytics up to every release, and will be able to feed full, detailed usage stats to every client � all part of the service. Clients will be able to see where their audience is coming from, what search words they used to find the release, how long they spend on the page, what links they follow, etc.

This is one of the most enjoyable projects I've ever worked on, and I'm really thrilled with the way it all came together. Kudos to Parker, Nicole, Duane and the entire team at CNW Group, and also to Brett Tackaberry, Rob Villeneuve, Ben Watts and all of my confr�res at 76design - I think they did an outstanding job on this. Yes, I know I'm massively biased here, but I can't help being excited about the work my team mates have done.

The concept of the Social Media Release is an absolute game-changer for professional communicators. There has been some excellent innovation in this area already, from service providers such as Marketwire, BusinessWire, PRNewswire, and PitchEngine. I'm really proud to be involved in this latest leap forward from CNW.