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    <title>Union Square Ventures: A New York Venture Capital Fund Focused on Early Stage &amp; Startup Investing</title>
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    <id>tag:www.unionsquareventures.com,2009-11-08://1</id>
    <updated>2010-02-19T16:09:26Z</updated>
    
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    <title>Software patents are the problem not the answer</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/yFoRAtCTZdA/software-patents-are-the-problem-not-the-answer.php" />
    <id>tag:www.unionsquareventures.com,2010://1.225</id>

    <published>2010-02-19T15:56:10Z</published>
    <updated>2010-02-19T16:09:26Z</updated>

    <summary>Nathan Myhrvold and I have exactly the same goal. We'd both like to promote useful innovations that have a positive social impact. But we have very different opinions about how to do it. Nathan believes the patent system is the...</summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Nathan Myhrvold and I have exactly the same goal. We'd both like to promote useful innovations that have a positive social impact. But we have very different opinions about how to do it. Nathan believes the patent system is the answer, and &lt;a href="http://www.unionsquareventures.com/2010/01/we-need-an-independent-invention-defense-to-minimize-the-damage-of-aggressive-patent-trolls.php"&gt;I believe the patent system is the problem.&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;The New York Times &lt;a href="http://www.nytimes.com/2010/02/18/technology/18patent.html?scp=1&amp;sq=Nathan%20Myhrvold&amp;st=cse"&gt;reported on Nathan's approach&lt;/a&gt; yesterday and referenced an article he has &lt;a href="http://hbr.org/2010/03/the-big-idea-funding-eureka/ar/1"&gt;written in the Harvard Business Review&lt;/a&gt; outlining his view.&lt;/p&gt;

&lt;blockquote&gt;The world needs a capital market for invention like the venture capital market for start-ups" ... and  that "creat[ing] a market where patents can be efficiently bought, sold, or licensed through investment funds that manage the high risks by amassing huge portfolios of patents and packaging them to maximize their value" will accomplish this goal.&lt;/blockquote&gt;

&lt;p&gt;Nathan supports this argument by comparing the current market for intellectual property to the early days of the computer industry. He argues that in the 1970s people did not believe the software industry could be an independent business and that it would always be linked to hardware. He says that software industry developed for two reasons. First, software vendors persuaded software users to respect intellectual property rights through both education and lawsuits, and second, the vendors overcame system incompatibilities and developed solutions that would work on different computers.  Nathan suggests that a market for inventions would emerge if the same two conditions are met, and then offers his company Intellectual Ventures as a model for how to meet them.&lt;/p&gt;

&lt;p&gt;I do not agree.  Here's why.&lt;/p&gt;

&lt;p&gt;Let's start with software analogy. Put aside the fact that in the 70's software vendors used copyright law to prevent the outright copying of their software and not patents as Nathan proposes to do. The real reason the independent software industry emerged is that operating systems and APIs made it possible for independent software vendors to develop applications independently. They no longer had to ask permission of the hardware vendors.  This same characteristic of permissionless innovation led to the explosion of independently created services on the internet.  The rampant abuse of the patent system has created the opposite condition for the creators of software and web services today.&lt;/p&gt;

&lt;p&gt;Not only is it becoming impossible to invent new services on the web without the permission of a patent holder who claims to own the intellectual property embodied in your invention, it is impossible to know who you need to ask permission of.  I recently spoke to an entrepreneur who put it this way.&lt;/p&gt;

&lt;blockquote&gt;I ignored my lawyer's advice not to do a patent search to avoid subjecting myself the possibility of treble damages for willful infringement.  I hired several firms to search for patents that our service might infringe. Each of them came back with completely different patents and each time I sent them back to do it again, they came back with still more different patents. When I searched myself in the patent database, each time I entered the same search query, it would return different results.  None of these patents seemed to cover what we did, so I eventually gave up.&lt;/blockquote&gt;

&lt;p&gt;Nathan sees the problem differently.  He describes the entire internet industry as pirates.&lt;/p&gt;

&lt;blockquote&gt;While respecting intellectual property rights is a cornerstone of some high tech industries-branded pharmaceuticals, medical devices, and wireless, for instance-that's sadly not the case in others, most notably software, computing and other internet related sectors. These 'winner takes most" industries impose extreme competitive pressure on young firms to increase their market share by any means necessary, even copying the ideas of others. To this day, some software and internet companies take the very narrow view that saving money on patent licenses (by infringing) is good because it frees capital for expansion.&lt;/blockquote&gt;

&lt;p&gt;I have been investing in software and web services since 1993 and have worked in venture backed startups since 1985. I have never met the people Nathan is describing here. I have never been a party to a discussion about ignoring someone's intellectual property rights for the sake of market share or to free up expansion capital.  If anyone can point me to the clear cut abuses that Nathan is describing, I'd be grateful. My experience has been the opposite. As I described in this post, the companies I work with invest a huge amount of time and energy creating a service from scratch only to find after they have launched and become successful that a patent holder they have never heard of, operating (if they operate at all) in an entirely different market claims that our company has stolen their property. &lt;br /&gt;
 &lt;br /&gt;
The problem is not the internet industry; the problem is software and business method patents.  Nathan, despite his mean spirited and uninformed (based on my experience) attack on the software and internet industry, indirectly acknowledges the weakness of software patents in his HBR article.&lt;br /&gt;
 &lt;br /&gt;
When he cites an inventor, he points to the inventor of the incandescent light bulb, Thomas Edison, not the creator of Facebook. When he describes inspiring inventions, he cites "bone screws that can be adjusted remotely, using a wireless power source" and "a new kind of nuclear reactor that all but eliminates the need to enrich uranium" not "one click" purchases on the web. And when he talks about the great companies that support stronger patent protection he mentions General Electric, Proctor &amp; Gamble, 3M, DuPont, and Caterpillar, not Google, eBay or Facebook.&lt;br /&gt;
 &lt;br /&gt;
There is a reason for this. Even the average reader of the Harvard Business Review has a gut appreciation for the fundamental unfairness of software patents. Software is not the same as a drug compound. It is not a variable speed windshield wiper. It does not cost millions of dollars to develop or require an expensive approval process to get into the market. When it is patented, the "invention" is abstracted in the hope of covering the largest possible swath of the market. When software patents are prosecuted, it is very often against young companies that independently invented their technology with no prior knowledge of the patent.&lt;br /&gt;
 &lt;br /&gt;
I don't know a lot about the invention of things like drugs, windshield wipers, and bone screws, so I don't really have an opinion on whether or not the business model that Nathan proposes makes sense in that sphere. I am absolutely certain it makes no sense in software or web services. We have all benefited from the extraordinary innovation delivered first by the independent software industry and more recently by the web services industry. In both cases, this innovation was a direct result of the ability to innovate without permission. Nathan proposes to replace this world of decentralized innovation on open platforms with one dominated by a new gatekeeper, "intellectual property market makers". In this world, young companies, may not need to ask permission of Dell, Microsoft, or Verizon, before they launch a new web service, but they will have to negotiate with Nathan's firm to as he puts it "get all the patents they need to roll out an innovative product faster and at the same time reduce the risk that they'll miss a necessary license and get blindsided by an infringement suit"&lt;br /&gt;
 &lt;br /&gt;
This is not a good idea.&lt;/p&gt;
        
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<entry>
    <title>Twilio</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/Rb5GxYHRorU/twilio-1.php" />
    <id>tag:www.unionsquareventures.com,2010://1.224</id>

    <published>2010-02-09T16:45:53Z</published>
    <updated>2010-03-09T16:30:35Z</updated>

    <summary>Twilio provides a web-service API for businesses to build scalable, reliable communication apps....</summary>
    <author>
        <name>USV Administrator</name>
        <uri>http://www.unionsquareventures.com/</uri>
    </author>
    
        <category term="Investments" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;&lt;a href="http://www.twilio.com"&gt;Twilio&lt;/a&gt; provides a web-service API for businesses to build scalable, reliable communication apps.&lt;/p&gt;
        &lt;p&gt;&lt;img alt="Twilio" src="http://usv.com/images/investments/twilio.gif" width="220" height="150" class="mt-image-none" style="" /&gt;&lt;/p&gt;
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<entry>
    <title>Twilio</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/gRQkW1OUHDo/twilio.php" />
    <id>tag:www.unionsquareventures.com,2010://1.223</id>

    <published>2010-02-09T15:11:00Z</published>
    <updated>2010-02-09T15:10:57Z</updated>

    <summary>One of the great promises of cloud computing is to make things that were previously difficult easy. Complexity is hidden and a service can be accessed through a simple API and purchased with a credit card. When that can be...</summary>
    <author>
        <name>Albert Wenger</name>
        <uri>http://content.usv.com/pages/albert-wenger</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;One of the great promises of cloud computing is to make things that were previously difficult easy.  Complexity is hidden and a service can be accessed through a simple API and purchased with a credit card.  When that can be achieved, the results are magical.  This is true for consumer services, such as Google maps, but it can also be true for developer-oriented web services.  A great example of this is Twilio.  Twilio hides all the complexity of telephony behind an API that is so simple (&lt;a href="http://www.twilio.com/docs/api/2008-08-01/twiml/xml_verbs"&gt;only 5 verbs&lt;/a&gt; do the bulk of the work) that many applications can literally be created in minutes.  Here are just two quick examples for illustration: &lt;a href="http://blog.twilio.com/2009/02/things-you-can-do-in-3-hours.html"&gt;Tumblr created a post by phone feature&lt;/a&gt; and a developer &lt;a href="http://www.kalzumeus.com/2010/01/15/deploying-sinatra-on-ubuntu-in-which-i-employ-a-secretary/"&gt;created a personalized phone assistant&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Twilio also delivers on the other great promise of cloud computing: scalability.  Twilio's servers scale up and down dynamically to handle call volumes with amazing spikes.  This is possible because Twilio itself runs on a cloud platform and has figured out how to run telephony on this platform.  This also means that telephony can become an entirely variable cost endeavor.  Need to set up a temporary call center (e.g. for an emergency) that has to be able to handle thousands of simultaneous calls?  With Twilio this can be accomplished entirely without fixed cost and disappears as soon as the call center is no longer needed.&lt;/p&gt;

&lt;p&gt;But Twilio has accomplished even more.  It has made telephony a bona fide citizen of the Internet, by working on the basis of URLs.  This is a profound transformation.  Not only does it mean that web development skills can now be applied to telephony.  But more importantly, telephony is changing from a closed to an open system in which adding new capabilities now becomes as simple as chaining together web service requests.  Check out Twilio Labs to see this in action with their "&lt;a href="http://labs.twilio.com/twimlets"&gt;Twimlets&lt;/a&gt;," tiny stateless web services that can be mashed-up with any other application.&lt;/p&gt;

&lt;p&gt;Twilio's &lt;a href="http://blog.twilio.com/2010/02/introducing-a-new-api-twilio-sms.html"&gt;announcement today of their SMS service&lt;/a&gt; has us equally excited.  They've completely streamlined the previously complex, time-consuming and costly process of building an SMS application -- buying short codes, getting carrier approvals, setting up aggregator contracts, figuring out protocols, etc.  Instead of months and thousands of dollars, Twilio SMS takes milliseconds to acquire a phone number, and offers a simple per-message price with no commitments or contracts.  Even better, because Twilio's SMS service is built on the same platform as their voice service, it allows for the seemless integration of the two.&lt;/p&gt;

&lt;p&gt;We are thrilled to be supporting the Twilio team as they are working hard to revolutionize telephony.  We &lt;a href="http://blog.twilio.com/2009/12/announcing-series-a-investment-of-37m-in-twilio.html"&gt;led a Series A investment in Twilio&lt;/a&gt; that closed in December of last year and were delighted to join a great group of existing investors including &lt;a class="zem_slink" href="http://www.k9ventures.com" title="Manu Kumar" rel="homepage"&gt;Manu Kumar&lt;/a&gt;, &lt;a href="http://www.kapor.com/"&gt;Mitch Kapor&lt;/a&gt;, &lt;a href="http://www.davidgcohen.com/"&gt;David Cohen&lt;/a&gt;, &lt;a class="zem_slink" href="http://www.whatisleft.org" title="Chris Sacca" rel="homepage"&gt;Chris Sacca&lt;/a&gt; and &lt;a class="zem_slink" href="http://500hats.com" title="Dave McClure" rel="homepage"&gt;Dave McClure&lt;/a&gt; (who joined the board as part of this round).  The funding allows &lt;a href="http://twitter.com/jeffiel"&gt;Jeff Lawson&lt;/a&gt;, &lt;a href="http://twitter.com/emcooke"&gt;Evan Cooke&lt;/a&gt;, &lt;a href="http://twitter.com/thuddwhirr"&gt;John Wolthuis&lt;/a&gt; and the rest of the Twilio team to further step up the pace of innovation -- stay tuned for more exciting announcements coming soon.&lt;/p&gt;

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<entry>
    <title>Flurry</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/MOzqGsg8svg/flurry.php" />
    <id>tag:www.unionsquareventures.com,2010://1.222</id>

    <published>2010-01-15T23:31:40Z</published>
    <updated>2010-01-15T23:34:34Z</updated>

    <summary>Flurry offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its services platform is offered free to application developers allowing them to better save money, increase revenues and improve their products. Flurry's platform is built by developers for...</summary>
    <author>
        <name>USV Administrator</name>
        <uri>http://www.unionsquareventures.com/</uri>
    </author>
    
        <category term="Investments" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;&lt;a href="http://www.flurry.com"&gt;Flurry&lt;/a&gt; offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its services platform is offered free to application developers allowing them to better save money, increase revenues and improve their products. Flurry's platform is built by developers for developers, based on its pioneering experience as one the first developers to build, deploy and market direct-to-consumer applications.&lt;/p&gt;
        &lt;p&gt;&lt;img alt="Flurry" src="http://usv.com/images/investments/flurry.gif" width="220" height="150" class="mt-image-none" style="" /&gt;&lt;/p&gt;
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=MOzqGsg8svg:tOnAQ2gmZno:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=MOzqGsg8svg:tOnAQ2gmZno:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=MOzqGsg8svg:tOnAQ2gmZno:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=MOzqGsg8svg:tOnAQ2gmZno:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=MOzqGsg8svg:tOnAQ2gmZno:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=MOzqGsg8svg:tOnAQ2gmZno:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/MOzqGsg8svg" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2010/01/flurry.php</feedburner:origLink></entry>

<entry>
    <title>We need an independent invention defense to minimize the damage of aggressive patent trolls</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/9M-ri7gztgw/we-need-an-independent-invention-defense-to-minimize-the-damage-of-aggressive-patent-trolls.php" />
    <id>tag:www.unionsquareventures.com,2010://1.221</id>

    <published>2010-01-11T21:36:24Z</published>
    <updated>2010-01-11T21:49:50Z</updated>

    <summary> Almost a third of our portfolio is under attack by patent trolls. Is it possible that one third of the engineering teams in our portfolio unethically misappropriated technology from someone else and then made that the basis of their...</summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;&lt;br /&gt;&lt;/p&gt;

&lt;p&gt;Almost a third of our portfolio is under attack by patent trolls. Is it possible that one third of the engineering teams in our portfolio unethically misappropriated technology from someone else and then made that the basis of their web services?  No! That's not what is happening. Our companies are driven by imaginative and innovative engineering teams that are focused on creating social value by bringing innovative new services to market. &lt;/p&gt;

&lt;p&gt;Our companies are being attacked by companies that were not even in the same market, very often by companies they did not even know existed. &lt;/p&gt;

&lt;p&gt;The problem is that the patent system has fallen way behind the pace of innovation, especially in information technology. Originally designed to protect the brilliant independent inventor of a better mousetrap, the patent system has been stretched to be applied to software. Software is a language and like any language, it can be very abstract. Everyone applying for a patent pays a lawyer to take their invention and render it into the broadest, most abstract language they can slip through the patent office. A mouse trap is a mouse trap, but a method of allowing one piece of software to talk to another (the generalized language often used to describe a software system) can be almost anything, and can, if approved, impact markets the original inventor could never even have imagined. &lt;/p&gt;

&lt;p&gt;Maybe there are some markets where you could make a credible argument that someone who creates a foundational piece of technology should be able to control all of the downstream innovation that follows. Perhaps this can be argued in the case of pharmaceuticals. I think it is a stretch even there, but in information technology, I have never seen a software invention that is foundational in that way. Much more often, I see cases where a naïve patent examiner is hoodwinked into approving a patent on the software equivalent of the word "the" and when the patent later falls into the hand of a troll, it becomes the platform to systematically extort as broad a segment of the market as they can. &lt;/p&gt;

&lt;p&gt;Trolls go after the smaller companies first. They pick on startups because undercapitalized small companies cannot afford to be ideological. When faced with the prospect of extensive legal fees and a huge distraction, they do the pragmatic thing - they settle.  The troll can accept less from a startup because the troll can later argue the startup has a small market share and a limited ability to pay. A smaller settlement does not preclude larger settlements with bigger players later. In a side note, one troll accepted services from our portfolio company in lieu of cash because the troll could not technically do the thing that our company was accused of copying so we are providing them with the capability. The irony there kills me. It feels a little like being forced to dig your own grave before being shot. &lt;/p&gt;

&lt;p&gt;The trolls then use the money extorted from young startups to fund the more expensive and ambitious cases against larger more established companies with deeper pockets. These folks have more to lose but they also have more resources to defend themselves.  I don't often think about the plight of large companies but this attack has a direct impact on young companies.&lt;/p&gt;

&lt;p&gt;Established companied often grow by buying innovative young companies. Trolls like to attack a startup in the process of selling to an established company. By pouncing after the merger is announced, but before it closes, they hope to extort a quick cash settlement. Even if they are polite enough to wait, the problem is that innovation is under attack. Going after companies who have bought young technology companies will have a chilling effect. If that trend is allowed to continue, it will have an impact on startups ability to get funded.  We will all lose a huge engine of innovation.&lt;/p&gt;

&lt;p&gt;So what has this got to do with an &lt;a href="http://ben.klemens.org/blog/arch/00000006.htm"&gt;independent invention&lt;/a&gt; defense?  Simple, as I said up front, I know of no case where the engineers in one of our companies were aware of the patents that are now being used to attack them.  The moral rightness of this screams at me. If, as an engineer focused on solving a problem, I happened to come up with an idea that is in some way similar to yours, then that in itself should suggest that it was obvious and not patentable. Unfortunately, that does not really help. There, the burden of proof is still on the startup and it is still smarter to settle than to burn precious capital on a defense.&lt;/p&gt;

&lt;p&gt;If, on the other hand,  the troll was required to show the startup had some prior knowledge of their technology, the burden would be shifted to the attacker, and this blatant abuse would come to a grinding halt. If you believe as I do that innovation is key to social progress, please support patent reform. It is a complicated issue, but an independent invention defense is an obvious place to start.&lt;br /&gt;
&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=9M-ri7gztgw:0BVGktDdgF0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=9M-ri7gztgw:0BVGktDdgF0:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=9M-ri7gztgw:0BVGktDdgF0:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=9M-ri7gztgw:0BVGktDdgF0:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=9M-ri7gztgw:0BVGktDdgF0:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=9M-ri7gztgw:0BVGktDdgF0:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/9M-ri7gztgw" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2010/01/we-need-an-independent-invention-defense-to-minimize-the-damage-of-aggressive-patent-trolls.php</feedburner:origLink></entry>

<entry>
    <title>Introducing Tracked.com </title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/-m18lj7ofDg/introducing-tra.php" />
    <id>tag:www.unionsquareventures.com,2009://1.181</id>

    <published>2009-10-21T13:29:26Z</published>
    <updated>2009-11-10T04:37:14Z</updated>

    <summary>At Union Square Ventures, we seldom invest in a company before it launches publicly. The exception is when we have the opportunity to back an experienced entrepreneur with a strong team and a strong product vision. That is exactly what happened with Tracked.com. So we now find ourselves in the unusual position of announcing the public launch of an investment we made some time ago.

A year ago, Mike Yavonditte, a web veteran based in New York who had worked at  Ziff-Davis, Juno, Alta Vista and Interactive Corporation, and who had most recently gone wire to wire as the CEO of Quigo, began assembling a team to build a new kind of financial information service.</summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;At Union Square Ventures, we seldom invest in a company before it launches publicly. The exception is when we have the opportunity to back an experienced entrepreneur with a strong team and a strong product vision. That is exactly what happened with &lt;a href="http://www.tracked.com"&gt;Tracked.com&lt;/a&gt;. So we now find ourselves in the unusual position of announcing the public launch of an investment we made some time ago.&lt;/p&gt;

&lt;p&gt;A year ago, Mike Yavonditte, a web veteran based in New York who had worked at  Ziff-Davis, Juno, Alta Vista and Interactive Corporation, and who had most recently gone wire to wire as the CEO of Quigo, began assembling a team to build a new kind of financial information service.  We were impressed by how many of the people he had worked with at Quigo were either investors in the company or employees. That wasn't the case with one of his key hires, Bert Solivan from FoxNews, but he came on board after working with Mike as one of Quigo's largest customers. &lt;/p&gt;

&lt;p&gt;Mike also brought a fresh perspective to financial information services; one that we believe could be the foundation for a fundamentally different user experience. Tracked.com has all of the usual data sources and features that you would expect from a financial information service, but they have acquired a number of sources that no one else is currently presenting, sources that allow them to provide unique insights into private as well as public companies. They deliver that rich data set through an interface that can be highly customized and adapts to the users behavior on the site. This idea, which Mike brought with him from the ad optimization world, was one of the things we found most intriguing about &lt;a href="http://www.tracked.com"&gt;Tracked.com's&lt;/a&gt; product vision. &lt;/p&gt;

&lt;p&gt;Just as you would expect from an ad optimization system, everything on the site is instrumented, but instead of using a user's behavior on the site to serve ads, &lt;a href="http://www.tracked.com"&gt;Tracked.com&lt;/a&gt; uses it to continually improve the relevance of the content it presents. &lt;/p&gt;

&lt;p&gt;Perhaps the most innovative thing Tracked.com has done is to introduce a social media layer to a financial services site.  Tracked.com is more than just an information service. The service is designed to allow you to share insights within the service, publicly or within a private group and will soon allow you to link out to all of the popular social media sites and embed charts and other content.&lt;/p&gt;

&lt;p&gt;These are still early days. &lt;a href="http://www.tracked.com"&gt;Tracked.com&lt;/a&gt; is still presenting only a small fraction of the data they have licensed on the site.  They expect to rapidly evolve the interface and the social features as users interact with the service. But based on our experience over the last few weeks, it is already an incredibly useful service. Check it out and let us know what you think.&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=-m18lj7ofDg:xYpyeJFjJf4:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=-m18lj7ofDg:xYpyeJFjJf4:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=-m18lj7ofDg:xYpyeJFjJf4:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=-m18lj7ofDg:xYpyeJFjJf4:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=-m18lj7ofDg:xYpyeJFjJf4:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=-m18lj7ofDg:xYpyeJFjJf4:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/-m18lj7ofDg" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/10/introducing-tra.php</feedburner:origLink></entry>

<entry>
    <title>Foursquare</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/cUbxlgzy9_4/foursquare.php" />
    <id>tag:www.unionsquareventures.com,2009://1.180</id>

    <published>2009-09-04T09:25:05Z</published>
    <updated>2009-11-10T04:35:12Z</updated>

    <summary>We recently wrote about our search for native mobile applications, which we defined as applications that simply were not possible previously (as opposed to making something that already exists online accessible via mobile).  We have also long been interested in gameplay (Zynga and Heyzap) and in local information (outside.in).  We were therefore thrilled to find an opportunity that combines all three and are pleased to announce our investment in Foursquare.

Foursquare allows you to "check in" at a venue (via the iphone app, the mobile site, or SMS).  Your check in is broadcast to your friends, which is a great way to let them know where you are.  For most people, a conscious act of sharing is a lot less worrisome than an ongoing broadcast of location. </summary>
    <author>
        <name>Albert Wenger</name>
        <uri>http://content.usv.com/pages/albert-wenger</uri>
    </author>
    
    <category term="foursquare" label="Foursquare" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;We recently wrote about our search for &lt;a href="http://www.unionsquareventures.com/2009/06/the_mobile_chal.html"&gt;native mobile applications&lt;/a&gt;, which we defined as applications that simply were not possible previously (as opposed to making something that already exists online accessible via mobile).  We have also long been interested in gameplay (&lt;a href="http://www.zynga.com"&gt;Zynga&lt;/a&gt; and &lt;a href="http://www.heyzap.com"&gt;Heyzap&lt;/a&gt;) and in local information (&lt;a href="http://www.outside.in"&gt;outside.in&lt;/a&gt;).  We were therefore thrilled to find an opportunity that combines all three and are pleased to announce our investment in &lt;a href="http://www.foursquare.com"&gt;Foursquare&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.foursquare.com"&gt;Foursquare&lt;/a&gt; allows you to "check in" at a venue (via the iphone app, the mobile site, or SMS).  Your check in is broadcast to your friends, which is a great way to let them know where you are.  For most people, a conscious act of sharing is a lot less worrisome than an ongoing broadcast of location.  By checking in, you also participate in various levels of game play.  First, there are badges to unlock which provide a fun and unexpected reward for different types of behavior (like staying out late!).  Second, foursquare rewards loyalty to a venue and if you really go somewhere a lot you may become the "mayor" of that location.  In other words, checking in is both useful (signal) and fun (badges, mayorships).&lt;/p&gt;

&lt;p&gt;Foursquare in turn uses check-ins to generate interesting local information.  Some of it is explicit, such as the "shouts" that people can add to a check-in or the tips that they can leave for friends.  A lot of it is implicit based on patterns of check-ins.  Foursquare is already making some of that information available through an API with some first applications already built, such as &lt;a href="http://www.socialgreat.com"&gt;SocialGreat&lt;/a&gt;.  It is still early days, but as more people check in, Foursquare will generate more information, which in turn can be used to make future check ins more valuable.&lt;/p&gt;

&lt;p&gt;There are many additional goodies coming soon, such as a native app for the Blackberry.  We look forward to working with the foursquare team -- Dennis Crowley, Naveen Selvadurai and Harry Heymann -- when we are not busy fighting for the &lt;a href="http://twitter.com/andrewparker/status/3384615729"&gt;Mayorship of Whichcraft!&lt;/a&gt;&lt;/p&gt;
        
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&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=cUbxlgzy9_4:nx3XUXIehDw:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=cUbxlgzy9_4:nx3XUXIehDw:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=cUbxlgzy9_4:nx3XUXIehDw:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=cUbxlgzy9_4:nx3XUXIehDw:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=cUbxlgzy9_4:nx3XUXIehDw:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=cUbxlgzy9_4:nx3XUXIehDw:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/cUbxlgzy9_4" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/09/foursquare.php</feedburner:origLink></entry>

<entry>
    <title>Chris and Malcolm are both wrong</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/ggUn4lNemgY/chris-and-malco.php" />
    <id>tag:www.unionsquareventures.com,2009://1.179</id>

    <published>2009-08-09T16:58:17Z</published>
    <updated>2009-11-10T05:27:31Z</updated>

    <summary>Many of you are familiar with dust up between Chris Anderson and Malcolm Gladwell that was touched off by Malcolm's review of Chris's new book, Free: The Future of Radical Price. [UPDATE: Free is no longer free. The link to Chris's book has been retired. You can find Chris's book on Amazon.]

Anderson's book points out that the cost of providing web services is declining as a result of open source software, commodity hardware, and cheap bandwidth. Gladwell agrees with the trend but notes that it is very expensive for YouTube to host video. </summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Many of you are familiar with dust up between Chris Anderson and Malcolm Gladwell that was touched off by Malcolm's &lt;a href="http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell"&gt;review&lt;/a&gt; of Chris's new &lt;a href="http://www.scribd.com/doc/17135767/FREE-full-book-by-Chris-Anderson-Read-in-Fullscreen"&gt;book&lt;/a&gt;, Free: The Future of Radical Price. [UPDATE: Free is no longer free. The &lt;a href="http://www.scribd.com/doc/17135767/FREE-full-book-by-Chris-Anderson-Read-in-Fullscreen"&gt;link to Chris's book&lt;/a&gt; has been retired. You can find &lt;a href="http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1/183-5130097-4093835?ie=UTF8&amp;s=books&amp;qid=1249925690&amp;sr=8-1"&gt;Chris's book on Amazon&lt;/a&gt;.]&lt;/p&gt;

&lt;p&gt;Anderson's book points out that the cost of providing web services is declining as a result of open source software, commodity hardware, and cheap bandwidth. Gladwell agrees with the trend but notes that it is very expensive for YouTube to host video. Gladwell and Anderson also traded visions of the future of the media business, with Anderson arguing that content was becoming commoditized and Gladwell holding up the Wall Street Journal's paid web subscription as an example of paid for premium content. Ultimately the debate veered into a discussion of the economics of abundance, pitting overly enthusiastic cyber utopians against cynical and perhaps self interested, defenders of current media business models. &lt;/p&gt;

&lt;p&gt;The debate was entertaining but not very satisfying. Malcolm's examples were too narrow and not compelling. The WSJ gets away with a subscription, for the moment, because their users bill it to their corporate credit card. YouTube has real costs because of its enormous scale, and the structure of the pharmaceutical industry has little to do with purely digital products on the web. Chris, on the other hand, drifts too easily into an imagined world of abundance where economics (for lack of scarcity) will no longer be able to describe human behavior.  I agree with Chris that the economics of the web are fundamentally different, but I agree with Malcolm that the basic laws of economics still apply. I understand why Chris and others are attracted to a "new" economics of abundance. Material abundance does change what we value, but it does not eliminate scarcity. Malcolm, Chris, &lt;a href="http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html"&gt;Seth&lt;/a&gt;, and &lt;a href="http://www.avc.com/a_vc/2009/07/freemium-and-freeconomics.html"&gt;Fred&lt;/a&gt; all made good points in this debate. Many others weighed in. Much of this conversation is captured &lt;a href="http://www.squidoo.com/the-free-debate"&gt;here&lt;/a&gt; in the Squidoo lense devoted to the topic.&lt;/p&gt;

&lt;p&gt;My frustration with the debate about Free is that it seems like a last ditch effort to fit the internet economy into the familiar framework of the industrial economy. That isn't going to work. Free is not a pricing strategy, a marketing strategy, or the inevitable consequence of a market with low variable costs. It's a symptom of a much more fundamental economic shift.  Until we agree on what resources are scarce and have a framework for how they will be allocated in the future we are not just talking past each other, we are talking about the wrong things. &lt;/p&gt;

&lt;p&gt;Fortunately, a bunch of smart people have been thinking about scarcity in an information economy for a long time. Herbert Simon, the Nobel winning economist and psychologist, first wrote about it in 1971.&lt;/p&gt;

&lt;blockquote&gt;&lt;/blockquote&gt;...in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.

&lt;p&gt;Since then &lt;a href="http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/519/440"&gt;Michael Goldhaber&lt;/a&gt; and &lt;a href="http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/529/450"&gt;Rishab Gosh&lt;/a&gt; have debated the nature of the attention economy. John Hagel summarized the arguments &lt;a href="http://edgeperspectives.typepad.com/edge_perspectives/2006/12/the_economics_o.html"&gt;here&lt;/a&gt;. These insights into the economy of attention offer a powerfully explanatory perspective in the debate about Free and explain why Free will be the dominant media model of the near future. &lt;/p&gt;

&lt;p&gt;In a world where facts are readily available, from multiple sources, basic information will be commoditized. But the explosion of sources will create a real burden for the consumers of information.  Raw information will become not just a commodity, it will be a nuisance. In that world, consumers will value scarce, relevant insight over abundant facts.  Computer scientists have been working for years on algorithmic ways of mining text for insight with only modest success. It turns out that people still out perform computers at this task. Web services like Google,  LastFM, and Facebook, succeed because they do a good job of harnessing the explicit or implicit input of users to sift through an overwhelming supply of information to deliver relevant insight. Google uses in-bound links to filter search results.  LastFM uses other people with similar tastes to recommend music. Facebook filters information by the strength of relationships. So the users of these services are not just consumers, they are a necessary participant in the creation of the service. Since all these services require a large base of users for their filtering techniques work, you could just as easily ask why the services are not paying their producers. Debating whether to charge these same producers make little sense.&lt;/p&gt;

&lt;p&gt;Both sides of the debate about Free do not seem to acknowledge how fundamentally different the relationship between suppliers and consumers is on the web. Services are not offered for free at all. There is an exchange of value between &lt;em&gt;users&lt;/em&gt;, the creators of the raw material - data, content, and meta-data, and the &lt;em&gt;network&lt;/em&gt; where that data is converted into insight. This exchange is still governed by the basic laws of economics but the currency is not dollars, it's attention.  The network that takes attention and converts it into insight is also quite different than a traditional firm. The services they provide are more like those we expect from a government than a company. Craigslist, Facebook, and Twitter all provide (or try to provide) a robust stable reliable infrastructure (hosting, bandwidth), security, safety, and dispute resolution. In all three cases, the product users create and consume emerges organically from this environment.&lt;/p&gt;

&lt;p&gt;In a world where the scarce resource is some combination of time, attention, relevance and insight, those commodities become the medium of exchange in a parallel economy alongside traditional currencies, debating what a traditional firm charges for something they produce and distribute to customers who have no role in the product's creation sheds very little light on what is going on today.&lt;/p&gt;

&lt;p&gt;The much more interesting conversation is about the appropriate economic model for a social network that depends on the contributions of its participants and increases in value as more people use it. One possibility is that the economic models of these networks will look more like Craigslist than Yahoo. Recent estimates peg Craigslist's revenue at more than $100,000,000. Not much compared to Yahoo's billions, but Craigslist still employs only 28 people. Even allowing for substantial bandwidth, and server costs, it is still hard to imagine how their costs are more than $5,000,000. Since Craigslist collapsed a multibillion dollar classified advertising business into a fabulously profitable $100,000,000 business, perhaps we should be talking about the potential deflationary impact of more "zero billion dollar" businesses. As the radical efficiencies of the web seep into more sectors of the economy, and participants in social networks exchange attention instead of dollars, will governments at all levels need to make do with less tax revenue? That's a scary thought in an era of high deficits unless traditional governments can learn from the efficent governance systems of social networks and provide more for less.&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=ggUn4lNemgY:CH8ucTUXb9E:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=ggUn4lNemgY:CH8ucTUXb9E:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=ggUn4lNemgY:CH8ucTUXb9E:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=ggUn4lNemgY:CH8ucTUXb9E:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=ggUn4lNemgY:CH8ucTUXb9E:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=ggUn4lNemgY:CH8ucTUXb9E:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/ggUn4lNemgY" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/08/chris-and-malco.php</feedburner:origLink></entry>

<entry>
    <title>Our Focus Intro</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/Y029spEIrhI/our-focus-intro.php" />
    <id>tag:www.unionsquareventures.com,2009://1.217</id>

    <published>2009-08-07T02:01:31Z</published>
    <updated>2009-11-08T07:48:14Z</updated>

    <summary>Union Square Ventures is an early stage venture capital fund located in New York City. We focus on web services. We look to back passionate, experienced entrepreneurs who are focused on creating highly scalable services and significant value propositions for...</summary>
    <author>
        <name>USV Administrator</name>
        <uri>http://www.unionsquareventures.com/</uri>
    </author>
    
        <category term="Focus" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Intro" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Union Square Ventures is an early stage venture capital fund located in New York City. We focus on web services. We look to back passionate, experienced entrepreneurs who are focused on creating highly scalable services and significant value propositions for their end users.&lt;/p&gt;

&lt;p&gt;The below posts frame our investment thesis and explain what we look for.&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=Y029spEIrhI:AlNv061wb5Y:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=Y029spEIrhI:AlNv061wb5Y:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=Y029spEIrhI:AlNv061wb5Y:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=Y029spEIrhI:AlNv061wb5Y:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=Y029spEIrhI:AlNv061wb5Y:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=Y029spEIrhI:AlNv061wb5Y:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/Y029spEIrhI" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/08/our-focus-intro.php</feedburner:origLink></entry>

<entry>
    <title>The Mobile Challenge</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/5mvM802LMGA/the-mobile-chal.php" />
    <id>tag:www.unionsquareventures.com,2009://1.177</id>

    <published>2009-06-25T22:33:51Z</published>
    <updated>2009-11-10T04:39:54Z</updated>

    <summary>We are fascinated by the disruption underway in mobile applications.  Carriers seem to have lost their role as gatekeepers for applications as smartphone sales are rapidly ramping and "app stores" or direct downloads are the new distribution models.  This is exciting as it opens up a whole new arena for startups to compete in.  Here is some of our early thinking about this with the goal of getting a discussion going. 

The challenge for startups (and investors!) has been identifying opportunities that are "native" to the new platforms.  By "native" we mean opportunities that simply did not exist previously and cannot exist without the phone.  For instance, we would not consider delivering breaking news to a mobile a native opportunity, as a startup rarely has a better chance of being "CNN for mobile" than CNN does.</summary>
    <author>
        <name>Albert and Andrew</name>
        
    </author>
    
        <category term="Focus" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;We are fascinated by the disruption underway in mobile applications.  Carriers seem to have lost their role as gatekeepers for applications as smartphone sales are rapidly ramping and "app stores" or direct downloads are the new distribution models.  This is exciting as it opens up a whole new arena for startups to compete in.  Here is some of our early thinking about this with the goal of getting a discussion going. &lt;/p&gt;

&lt;p&gt;The challenge for startups (and investors!) has been identifying opportunities that are "native" to the new platforms.  By "native" we mean opportunities that simply did not exist previously and cannot exist without the phone.  For instance, we would not consider delivering breaking news to a mobile a native opportunity, as a startup rarely has a better chance of being "CNN for mobile" than CNN does.&lt;/p&gt;

&lt;p&gt;Native opportunities are the ones that make use of unique capabilities of mobile platforms.  Here is a starter list of such capabilities:&lt;/p&gt;

&lt;p&gt;* Location.  To be precise this should really say "high resolution and continuous location" because computers too have location, but IP geo-lookup is a lot coarser grained, less reliable and most importantly not available when the user is not at their computer. &lt;/p&gt;

&lt;p&gt;* Proximity.  This could simply be thought of as location, but it is likely to be so important that it deserves its own mention.  Knowing the location of a user makes it possible to determine not just where that user is in relation to stores, landmarks, etc. but also to other users.&lt;/p&gt;

&lt;p&gt;* Touch.  Not all smartphones have touch screens (most Blackberries don't), but touch is an important and (almost) unique capability. &lt;/p&gt;

&lt;p&gt;* Audio input.  This may not seem like a big one, but the fact that all phones have it (hard to be a phone otherwise) makes it unique.  Building a desktop app or web app that relies on audio input is a bit more challenging.&lt;/p&gt;

&lt;p&gt;* Video input.  Sure you can attach a camera to a PC (and most Macs have one built-in), but that camera is never where the user needs it, except for video chat.  Also you can take an image with your regular camera and import it into the computer but that adds at least three steps which will result in a huge drop-off rate and prevent any immediacy.  So having video input that is always and conveniently available is a unique capability.&lt;/p&gt;

&lt;p&gt;Something that is noticeably absent from the list of unique capabilities is (data) connectivity.  This is new for phones, but it has always existed on the web, so it is unlikely to provide an opening for startups.  For instance, wanting to be a streaming music service for mobile won't easily give a startup a leg up on existing streaming services.&lt;/p&gt;

&lt;p&gt;Each of these unique capabilities, taken individually, is not novel. For example, Palm devices brought touch to consumers in the 90s and location has been available on standalone GPS devices for decades. But the convergence of all of these features on a single device with access to an internet connection will allow new behaviors and applications to emerge that were not previously possible on any other platform.  The potential emergence of new behaviors is likely to be as important -- if not more so -- than these technical capabilities themselves.  After all, there were no large changes in technology that allowed Facebook to take off; rather it was a social shift in personal information sharing. &lt;br /&gt;
 &lt;br /&gt;
We don't know which native applications will emerge as ones that combine these unique capabilities and new behaviors into true breakout services, but here are some categories that we find interesting along with some of the challenges that they face:&lt;/p&gt;

&lt;p&gt;* Location-based social networking, such as &lt;a href="http://loopt.com"&gt;Loopt&lt;/a&gt;, &lt;a href="http://brightkite.com"&gt;Brightkite&lt;/a&gt; and &lt;a href="http://playfoursquare.com"&gt;foursquare&lt;/a&gt;. The big question in this category is whether these new networks will gain enough scale that they can compete effectively with the mobile offerings of existing social networks, or if the mobile networks differentiation in value proposition will be insufficient to overcome the current gap in scale. &lt;/p&gt;

&lt;p&gt;* Gaming, such as &lt;a href="http://rolando.ngmoco.com/"&gt;Rolando&lt;/a&gt; and &lt;a href="http://fieldrunners.com/"&gt;FieldRunners&lt;/a&gt;.  As evidenced by reviewing the Top 25 apps at any given time, gaming has been one of the killer categories for the iphone.  However, games played on mobile phones that don't leverage the unique capabilities are likely to be quickly dominated by the large existing publishers. For example, currently 7 of the top 25 best-selling paid games are major publisher releases. There would seem, however, to be an opening for a new type of gaming experience, such as mainstream versions of &lt;a href="http://en.wikipedia.org/wiki/Alternate_reality_game"&gt;Alternate Reality Games&lt;/a&gt; (which using the phones might become "Augmented Reality Games").  &lt;/p&gt;

&lt;p&gt;* Shopping applications will likely be interesting and there has already been an early exit with &lt;a href="http://www.snaptell.com/"&gt;SnapTell being acquired by Amazon&lt;/a&gt;.  Most US-based mobile shopping applications simply supplement the real-world shopping experience with more information (barcode scan sending you to Google, BBB, Consumer Watch info, price comparison, etc...). This behavior contrasts with Asian markets where actual commerce/checkout via mobile is far more prevalent.  We're interested in seeing if the unique capabilities of smartphones will accelerate mobile shopping all the way through checkout on the phone.&lt;/p&gt;

&lt;p&gt;* Healthcare, such as &lt;a href="http://www.epocrates.com/"&gt;Epocrates&lt;/a&gt; for practitioners and &lt;a href="http://www.freshapps.com/lose-it/"&gt;LoseIt&lt;/a&gt; for consumers. Healthcare practitioners and consumers are two key target audiences for mobile applications and their needs vary greatly.  The practitioners are generally a lower scale and higher ARPU market whereas the consumers are a higher scale and lower ARPU market.&lt;/p&gt;

&lt;p&gt;One notable absence from this set of categories is navigation.  While this will clearly be an important category, we expect companies that have established the technology necessary to deliver navigation on previous custom devices to dominate on the phones as well. For example, the iPhone SDK license agreement &lt;a href="http://reviews.cnet.com/8301-19512_7-10115573-233.html"&gt;disallows "real time route guidance" applications&lt;/a&gt;. There was speculation that this restriction was put in place because Apple wanted a major navigation company to tackle this problem first, and, subsequently, &lt;a href="http://iphone.tomtom.com/"&gt;TomTom produced a great implementation&lt;/a&gt; at WWDC.&lt;/p&gt;

&lt;p&gt;There is a good chance that the truly breakthrough application category is not on this list.  It will be obvious in hindsight but a lot harder to anticipate.  If you are working on a native application, please tell us about it.&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=5mvM802LMGA:RxY_CHxzqGU:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=5mvM802LMGA:RxY_CHxzqGU:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=5mvM802LMGA:RxY_CHxzqGU:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=5mvM802LMGA:RxY_CHxzqGU:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=5mvM802LMGA:RxY_CHxzqGU:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=5mvM802LMGA:RxY_CHxzqGU:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/5mvM802LMGA" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/06/the-mobile-chal.php</feedburner:origLink></entry>

<entry>
    <title>Bring the world to your event</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/pIS3fjwEkzc/bring-the-world.php" />
    <id>tag:www.unionsquareventures.com,2009://1.176</id>

    <published>2009-06-15T14:50:52Z</published>
    <updated>2009-11-10T05:30:05Z</updated>

    <summary>Union Square Ventures hosted an event called Hacking Education that sparked conversations far beyond the day of the event, and did so in a way where we gave up control of the conversation and allowed it to spread.  Steven Johnson recently wrote his thoughts about how Twitter will change the way we live, and within that article explained the process by which we shared our small event with anyone who was interested, and explained its impact:
Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. </summary>
    <author>
        <name>Eric Friedman</name>
        <uri>http://content.usv.com/pages/eric-friedman</uri>
    </author>
    
    <category term="hackedu" label="HackEdu" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hackingeducation" label="Hacking Education" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="unionsquareventures" label="unionsquareventures" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Union Square Ventures hosted an event called Hacking Education that sparked conversations far beyond the day of the event, and did so in a way where we gave up control of the conversation and allowed it to spread.  Steven Johnson recently wrote his thoughts about &lt;a href="http://www.time.com/time/business/article/0,8599,1902604,00.html"&gt;how Twitter will change the way we live&lt;/a&gt;, and within that article explained the process by which we shared our small event with anyone who was interested, and explained its impact:&lt;/p&gt;

&lt;blockquote&gt;Injecting Twitter into that conversation fundamentally changed the rules of engagement. It added a second layer of discussion and brought a wider audience into what would have been a private exchange. And it gave the event an afterlife on the Web. Yes, it was built entirely out of 140-character messages, but the sum total of those tweets added up to something truly substantive, like a suspension bridge made of pebbles.&lt;/blockquote&gt;

&lt;p&gt;I wanted to take the time to explain exactly how that was done and some of the thinking around it.&lt;/p&gt;

&lt;p&gt;Leading up to the event we debated internally about what to project up on the screen.  Albert was going to curate the conversation throughout the day and had a few visual references and videos that he wanted to show, but a question remained of what to put up the rest of the time.  The day before the event we settled on a Twitter search stream hoping that our audience would contribute to this "back channel".  Not everyone is willing to jump into a conversation, especially in front of a large group - and this provided an easy way to react, agree or even disagree with someone simply by sending a message for all to see.&lt;/p&gt;

&lt;p&gt;Early in the morning we put up a message explaining that any update using the hash tag "&lt;a href="http://search.twitter.com/search?q=%23hackedu"&gt;#hackedu&lt;/a&gt;" would appear on screen.&lt;/p&gt;

&lt;p&gt;The first few tweets trickled in, mostly recapping great points, or synthesizing great thoughts for the outside world to see.  Soon questions and retorts began to appear on screen, but none broke the flow of conversation.  As Stephen alluded to in his article, many folks from outside the room were following, answering back, and participating in the room as their messages were being seen by all participants.&lt;/p&gt;

&lt;p&gt;Below is example of how it looked&lt;br /&gt;
&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="hackedudiscussion.jpg" src="http://www.unionsquareventures.com/images/hackedudiscussion.jpg" width="333" height="436" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/span&gt;&lt;center&gt;From our &lt;a href="http://www.flickr.com/photos/unionsquareventures/3340894132/"&gt;Hacking Education photoset&lt;/a&gt;&lt;/center&gt;&lt;/p&gt;

&lt;p&gt;To get this accomplished we setup a laptop connected to a projector and broadcast the standard &lt;a href="http://search.twitter.com/"&gt;search.twitter.com&lt;/a&gt; page with one slight adjustment.  The standard search page does not update in real time and rather then clicking "refresh" every few minutes we needed to find a real time solution.  Thankfully, someone had already created this solution in the form of a greasemonkey Firefox script.  After loading up the page, confirming the auto-refresh was in place, we simply began sending the hash tag #hackedu into the system and the rest is now online forever.&lt;/p&gt;

&lt;p&gt;Steps to setup real time Twitter conversations to your event:&lt;/p&gt;

&lt;p&gt;1. Agree on a hash tag to use for the duration of the event (in our case #hackedu was short, descriptive, and easy to remember)&lt;br /&gt;
2. Have a laptop with an Internet connection projecting onto a wall or screen&lt;br /&gt;
3. Use Firefox and install the add-on called &lt;a href="https://addons.mozilla.org/en-US/firefox/addon/748"&gt;greasemonkey&lt;/a&gt;&lt;br /&gt;
4. Once greasemonkey is installed grab the Twitter search &lt;a href="http://userscripts.org/scripts/show/44654"&gt;auto refresh script&lt;/a&gt; (or &lt;a href="http://www.google.com/#hl=en&amp;q=twitter+search+auto+refresh&amp;aq=f&amp;oq=&amp;aqi=&amp;fp=DLh7wmTRH1c"&gt;something similar&lt;/a&gt;) &lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
You can continue to see and even join the conversation today simply by &lt;a href="http://search.twitter.com/search?q=%23hackedu"&gt;searching for #hackedu&lt;/a&gt;&lt;/p&gt;
        
    &lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=pIS3fjwEkzc:3MKWUzuulY8:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=pIS3fjwEkzc:3MKWUzuulY8:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=pIS3fjwEkzc:3MKWUzuulY8:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=pIS3fjwEkzc:3MKWUzuulY8:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UnionSquareVentures?a=pIS3fjwEkzc:3MKWUzuulY8:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UnionSquareVentures?i=pIS3fjwEkzc:3MKWUzuulY8:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UnionSquareVentures/~4/pIS3fjwEkzc" height="1" width="1"/&gt;</content>
<feedburner:origLink>http://www.unionsquareventures.com/2009/06/bring-the-world.php</feedburner:origLink></entry>

<entry>
    <title>Heyzap</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/rrs0Wii6qeo/heyzap.php" />
    <id>tag:www.unionsquareventures.com,2009://1.175</id>

    <published>2009-05-27T14:19:28Z</published>
    <updated>2009-05-27T21:23:26Z</updated>

    <summary>Online casual games are a large and rapidly growing form of entertainment. According to Comscore over 85 million people play casual games every month in the US alone and minutes spent playing grew a staggering 42% from 2008 to 2009....</summary>
    <author>
        <name>Albert Wenger</name>
        <uri>http://content.usv.com/pages/albert-wenger</uri>
    </author>
    
    <category term="heyzapvcfundingcasualgames" label="Heyzap VC funding &quot;casual games&quot;" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Online casual games are a large and rapidly growing form of entertainment.  According to Comscore &lt;a href="http://www.comscore.com/Press_Events/Press_Releases/2009/1/Online_Gaming_Grows/(language)/eng-US" &gt;over 85 million people play casual games every month in the US alone and minutes spent playing grew a staggering 42% from 2008 to 2009&lt;/a&gt;.  &lt;/p&gt;

&lt;p&gt;Casual games originated as downloadable PC games. Based mostly on free trials with payment for full play, &lt;a href="http://www.casualgaming.biz/blog/165/Casual-games-market-overview"&gt;the industry grew to over $1 billion&lt;/a&gt; (published numbers vary widely and some estimates are significantly higher).  The move to online has come with &lt;a href="http://www.gameproducer.net/2009/02/04/the-industry-average-game-price-dropped-to-5-10-have-casual-games-become-fast-junk-food/" &gt;a fairly pronounced decline in the price for downloadable games&lt;/a&gt;.  One of the reasons for this price decline of downloadable games is that simple online casual games are easier to develop than downloadable games.   The low threshold for creating a playable game is also reflected by the incredible fragmentation of the market:  with over 20,000 online casual games, the average number of games produced by an individual developer is around 3.  &lt;/p&gt;

&lt;p&gt;One might argue that this fragmentation has not been an issue for people looking to play casual games, as there are many portal sites, such as &lt;a href="http://www.miniclip.com"&gt;Miniclip&lt;/a&gt; and &lt;a href="http://www.bigfishgames.com/"&gt;Big Fish Games&lt;/a&gt;, which aggregate thousands of games.  But for someone to go to a portal site requires a conscious decision to play games.  Yet many online casual games can be played in increments of only a few minutes, which means that "impulse play" is possible.  Impulse playing occurs when someone comes across a game in an unexpected place and decides to try it out.  For instance, games might appear in a sidebar next to content or someone might end a blog post by including a game.&lt;/p&gt;

&lt;p&gt;Deeper integration with content would also provide an opportunity for "habitual play."  This is what happens today with newspaper puzzles like Sudoku and KenKen.  Readers read whatever they are interested in and then turn to the puzzle as a habit (some of course turn to the puzzle first).  Similar habitual behavior exists for the funnies.  Puzzles and funnies serve an important function of providing a kind of comic relief / distraction from the generally mostly bad news.  Online, casual games can serve a similar function.&lt;/p&gt;

&lt;p&gt;To make these modes of gameplay more widely accessible requires making it super easy for publishers to add games to their existing content.  We are excited to be backing a team out of Y-combinator doing just that.  Jude Gomila and Immad Akhund launched &lt;a href="http://heyzap.com/"&gt;Heyzap&lt;/a&gt; in January 2009 and are working hard to let all kinds of publishers -- from individual bloggers to large sites -- add games as readily and with as much control over content as videos.  Heyzap already offers plugins for Wordpress and Blogger, several different size widgets, RSS feeds of games and an API for programmatic control, all of which let publishers with just a few clicks select games that best match their audience or personal interests.   Many more features are on the way.&lt;/p&gt;

&lt;p&gt;We look forward to discovering new games in unexpected places and enjoying our favorites with our daily dose of tech news.&lt;/p&gt;
        
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<entry>
    <title>Hacking Education </title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/XYGY2JZF6RE/hacking-education.php" />
    <id>tag:www.unionsquareventures.com,2009://1.174</id>

    <published>2009-05-08T20:13:14Z</published>
    <updated>2009-11-30T15:10:16Z</updated>

    <summary>It has been two months since we hosted a great group of academics, entrepreneurs, educators, and administrators at our Union Square Sessions Event, Hacking Education. Fred posted his initial thoughts immediately after the event and in a great example of...</summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
        <category term="Sessions Event" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;It has been two months since we hosted a great group of academics, entrepreneurs, educators, and administrators at our &lt;a href="http://publicusv.wiki.zoho.com/Hacking-Education.html"&gt;Union Square Sessions Event, Hacking Education&lt;/a&gt;. Fred posted his &lt;a href="http://www.avc.com/a_vc/2008/11/hacking-educati.html"&gt;initial thoughts&lt;/a&gt; immediately after the event and in a great example of peer production, Alex Krupp curated the Twitter stream that captured the &lt;a href="http://www.squidoo.com/Hacking_Education"&gt;thoughts of folks inside and outside of the event&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;I finally found some quality time to spend with the &lt;a href="http://publicusv.wiki.zoho.com/Hacking-Education-Discussion.html?pid=169095000000011003"&gt;transcript that is now online&lt;/a&gt;, and thought I would try to expand on Fred's initial thoughts and develop a couple of the key themes that came out of the conversation. Before diving in, however, I'd like to make a pitch for the transcript. It is not perfect (imagine trying to record 40 high powered people all talking at once), but it is readable and full of lots of insights. I would encourage anyone who is interested in the impact of technology on education to plow through it. I have tried to pull some of the highlights here, but there is no way that even this overlong post can do justice an energizing and enlightening afternoon.&lt;/p&gt;

&lt;p&gt;There was broad consensus that the internet is enabling substantial changes in the way we learn and teach. It has always been possible to learn outside of a school setting. The ubiquitous connectivity and very low cost of content production and distribution seems to enable the unbundling of key components of education. &lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="David Wiley.jpg" src="http://www.unionsquareventures.com/David%20Wiley.jpg" width="240" height="161" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;/span&gt;Dissagregation - &lt;a href="http://davidwiley.org/"&gt;David Wiley&lt;/a&gt; broke education into these components, 1) content provisioning, 2) research - conducted, archived, and disseminated, 3) help provided to a student with a question on the content, 4) a social life, and 5) issuing credentials.&lt;/p&gt;

&lt;p&gt;Historically all of these components were bundled together in the experience of on-site education in a K-12 or University context. Already today, it is possible for a student to get many of these services outside the walls of a traditional educational institution. One of my favorite illustrations of all of this is a story recounted by Mimi Ito in her report - &lt;a href="http://digitalyouth.ischool.berkeley.edu/files/report/digitalyouth-WhitePaper.pdf"&gt;Living and Learning with New Media&lt;/a&gt; (pdf link)&lt;br /&gt;
  &lt;br /&gt;
&lt;blockquote&gt;In her study of anime music video (AMV) creators (Anime Fans), Mizuko Ito interviewed Gepetto, an 18-year-old Brazilian fan. He was first introduced to AMVs through a local friend and started messing around creating AMVs on his own. As his skills developed, however, he sought out the online community of AMV creators on animemusicvideos.org to sharpen his skills. Although he managed to interest a few of his local friends in AMV making, none of them took to it to the extent that he did. He relies heavily on the networked community of editors as sources of knowledge and expertise and as models to aspire to. In his local community, he is now known as a video expert by both his peers and adults. After seeing his AMV work, one of his high-school teachers asked him to teach a video workshop to younger students. He jokes that "even though I know nothing," to his local community "I am the Greater God of video edit¬ing." In other words, his engagement with the online interest group helped develop his identity and competence as a video editor well beyond what is typical in his local community. &lt;/blockquote&gt; &lt;/p&gt;

&lt;p&gt;In theory, Gepetto could have learned video editing in school. In practice his school was not equipped to teach it. He found content, help, a social life, and even credentialing (as others linked to his work) on &lt;a href="http://www.animemusicvideos.org"&gt;www.animemusicvideos.org&lt;/a&gt;. &lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
&lt;a href="http://www.etsy.com/"&gt;Rob Kalin&lt;/a&gt; kicked the discussion on the separation of learning and credentialing into high gear with this story.&lt;br /&gt;
  &lt;br /&gt;
&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Rob Kalin.jpg" src="http://www.unionsquareventures.com/Rob%20Kalin.jpg" width="161" height="240" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /&gt;&lt;/span&gt;&lt;blockquote&gt;I graduated high school with a D minus average. ...My guidance counselor said "drop out of high school, you'll have an easier time getting into college if you just get a GED." I [decided] to graduate with this D minus and see what it does for me. I didn't get into any accredited school . I got into a diploma program in an art school in Boston, and it was near MIT. ... I used the art school to make a fake ID to go to MIT. Someone said [college is] expensive. I said no, it's free, you just won't get credit for it.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
Today, no one is going to ask Rob for his college transcript. His credentials are the companies he has created.  Not every student can be so cavalier about the lack of a diploma, but the web is having an interesting impact on the value of credentials. In an earlier era, it was very difficult to evaluate a student's work directly, so a grade from an accredited institution served as a proxy. Now, if an employer wants to hire a video editor, Geppeto's work is on the web readily accessible.  Students in the future will be as likely to be evaluated on their portfolio of work, as they are on their grades. That's lucky for Geppeto because, as his story makes clear, there is no way his school was capable of evaluating his work.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.avc.com"&gt;Fred&lt;/a&gt; pushed the conversation about disaggregation to another level when he suggested that in the future, he'd like to see students be able to opt in or out of a school on a class by class basis.&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Fred Wilson.jpg" src="http://www.unionsquareventures.com/Fred%20Wilson.jpg" width="161" height="240" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;/span&gt;&lt;blockquote&gt;When I think about where we are going to be in 50 years, I think we are going to have a marketplace model for education where the student is in control of their education and they determine who is going to educate them, when, where,  and how... I'd like my kids to be able to avail themselves of the quality classes and teachers they have in their physical space but then opt out of those [classes] that aren't good and go get that knowledge somewhere else.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
A byproduct of the disaggregation of education will be to weaken the authority of schools, but the bigger challenge may be to align their cost structures and business models to remain competitive in a hyper connected world.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.kpcb.com/team/index.php?Bing%20Gordon"&gt;Bing Gordon&lt;/a&gt; dropped a bombshell just before lunch when he proposed that we should work to drive the marginal cost of education to zero.&lt;br /&gt;
&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Bing Gordon.jpg" src="http://www.unionsquareventures.com/Bing%20Gordon.jpg" width="161" height="240" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /&gt;&lt;/span&gt; &lt;br /&gt;
&lt;blockquote&gt;From an economic point of view, I would say the goal... is to figure out how to get education down to a marginal cost of zero. Somebody mentioned Oxford. I think the marginal cost for a student at Oxford is probably $250,000; at a U.S. university it's probably $90,000. That's what it costs per student. That's not what they charge. Public school, I think, they are trying to do it for $6-8000 per student. So, what if we had to get it to zero? We've seen technologies that get the marginal cost [of services] to zero, plus bandwidth.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;This is not as crazy as it sounds. Knowledge is, as the economists say, a non-rival good. If I eat an apple, you cannot also eat that same apple; but if I learn something, there is no reason you cannot also learn that thing. Information goods lend themselves to being created, distributed and consumed on the web. It is not so different from music, or classified advertising, or news.&lt;/p&gt;

&lt;p&gt;For &lt;a href="http://www.uopeople.com/"&gt;Shai Reshef&lt;/a&gt; the idea of reducing the cost of education isn't just theoretical. He described &lt;a href="http://www.uopeople.com/"&gt;University of the People&lt;/a&gt; this way.&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="shai.jpg" src="http://www.unionsquareventures.com/shai.jpg" width="161" height="240" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;/span&gt;&lt;blockquote&gt;It is a non-profit, tuition free, online university...students are not going to pay for courses or tuition. However, they pay admission and they pay for exams that they take after each course... The idea is open admission to everyone.&lt;/blockquote&gt;&lt;/p&gt;

&lt;blockquote&gt;...We use open source and open courseware... basically everything that is available for free... there are not going to be any teachers in the classroom. Students are going to teach each other...&lt;/blockquote&gt;

&lt;blockquote&gt;... [the discussions are] asynchronous... because of the time differences and there is not going to be any video... it's very, very simple [so] that anyone around the world can get it.&lt;/blockquote&gt;

&lt;blockquote&gt;... we teach only two courses, business and information technology... these are the most needed degrees to get a job. &lt;/blockquote&gt;

&lt;blockquote&gt;It's not for everyone. You need to know English, you need to have a computer... our assumption [is that the students will be from] the upper end of the lower class or the lower end of the middle class... its people who almost made it... who could have been at the university but missed their chance.&lt;/blockquote&gt;

&lt;p&gt;&lt;br /&gt;
So by targeting a very specific audience, delivering only two courses, using open courseware and open source technology, asking students to teach other on a very simple platform, Shai hopes to be able to deliver a limited, but valuable education to an important segment of the global population for free. He will ask them to pay only for testing (accreditation).&lt;/p&gt;

&lt;p&gt;Shai is not dropping the marginal cost of education to zero. But he has figured out how to deliver two courses at a marginal cost of pretty close to zero. His costs (and the price to students) is in accreditation. The marginal cost of Gepetto's self directed "course" in video editing was also zero plus bandwidth. He did not pay for accreditation. The only "credit" he got was the approval of his peers on the web site and the recognition of his teachers back at school. &lt;/p&gt;

&lt;p&gt;I had a lunch conversation with David Wiley (it's not in the transcript) about whether or not it would ever be possible to reduce the cost of accreditation to zero. I was stuck on the problem of grading papers. I understood how a computer could grade a math exam, but how could you grade an essay on Aristotle. The best I could imagine was that underpaid, but still costly, teaching assistants grade the student's essays. David said, "oh that's easy". You agree with the students on a set of criteria for how the essays are going to be graded and then have each student read a few essays. The readers critique can then also be read by a couple of students and the students final grade is based on how well they wrote and how well they critiqued according to a jury of their peers. By having every essay and every critique reviewed by multiple people, you eliminate the outliers and arrive at a fair grade. So at least in theory, it is possible to peer produce the critique something of as abstract as an essay on Aristotle.&lt;/p&gt;

&lt;p&gt;The possibility that education can be unbundled, and that, as an information good, it may be possible to radically reduce the cost of providing at least some types of education could have important social consequences. We spent a good portion of the afternoon talking about some of those issues and some creative ways to use technology to address the issues that technology is creating.&lt;/p&gt;

&lt;p&gt;As the web becomes more central to learning, bridging the digital divide becomes more critical. The webs resources are only available to someone with a computer. That sounds simple but as &lt;a href="http://www.ias.edu/about/faculty-and-emeriti/allen/"&gt;Danielle Allen&lt;/a&gt; points out, it's not.&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Danielle Allen.jpg" src="http://www.unionsquareventures.com/Danielle%20Allen.jpg" width="161" height="240" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;/span&gt;&lt;blockquote&gt;A small anecdote on the issue of technology in schools to underscore the fact that any conversation on education needs to take a whole bunch of other factors into account, which are pretty absent from our conversation. I've served on the board of the University of Chicago Charter School for a number of years. We had to quit handing out laptops because kids were getting attacked. First, we tried school buses so they did not have to walk home, but that wasn't enough, and it's super expensive. So, it wasn't a sustainable program, just because of various social factors.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;The difference between those who have computers and those who do not is important but there was also a lot of conversation about those who do not have the cultural background that would lead them to take advantage of the learning opportunities on the web.&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.danah.org/"&gt;dana boyd&lt;/a&gt; reminded us that "technology does not determine practice"&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="danah boyd.jpg" src="http://www.unionsquareventures.com/danah%20boyd.jpg" width="161" height="240" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /&gt;&lt;/span&gt;&lt;blockquote&gt;Just shoving broadband into a group of kids, just giving them an iPhone, we can think of a gazillion designs that are valuable ... but, if you don't have a culture embedded in it, [it] becomes just another toy you can text your friends with... I've become so infinitely frustrated with... "let's just dump a bunch of  laptops into a population and see what they do with it"... That doesn't work... We've watched students rip out the batteries and use them for everything else under the sun.... I don't think we can just think about the technology.... We have to think about it in a broader system.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;Even if you solve the real world problems Danielle cites, and embed the technology into a framework that enables meaningful learning, students will still fall into two groups, those that were lucky enough to have been raised in a cultural context that values learning and those that who were not. The story of Gepetto suggests that someone with access to a computer and a desire to learn can learn a lot on the web. What about that portion of the student population that is not self motivated? How can we reach them?&lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.edufire.com/"&gt;Jon Bischke&lt;/a&gt; reminded us of the William Butler Yeats quote "Education is not the filling of a pail, but the lighting of a fire".  Several people suggested that this is the role of a great teacher. Steven Johnson described how he learned a passion for baseball and suggested that game mechanics may be one way to light a fire when a great teacher is un available or unaffordable.&lt;/p&gt;

&lt;blockquote&gt;
When I think about the skills that... I got when I was a young kid that are still valuable, I think back to when I was 10 or 11 when I spent thousands of hours playing baseball games and designing better baseball games. I got a huge amount out of that in terms of the math involved in creating the whole statistical model of how baseball works and stats, and a lot of collateral learning experience...  But the most important thing about that was, I learned how to be obsessed with things... I got obsessed with these things and I had a series of stages in my life where I got obsesses with something else. And I just immersed myself to learn as much as I could. And it's that mechanism I used again and again and again in my professional life. So how do you teach kids to be obsessed with things? &lt;/blockquote&gt;
&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Steven Johnson.jpg" src="http://www.unionsquareventures.com/Steven%20Johnson.jpg" width="161" height="240" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /&gt;&lt;/span&gt;&lt;blockquote&gt;I think one of the advantages we have with technology and particularly with games is that they have a built in structure, almost to a fault, as most parents would say. They have an addictive quality where people will just immerse themselves and become obsessed with them...When you look at the games that most of these kids are playing, the amount of information that they have to accumulate and master to perform well in these games is massive compared to the amount of information they are willing to learn at school... there is something in this kind of platform. Without anyone telling them to do it, they are going out, learning all this information, and becoming really skilled at it.&lt;/blockquote&gt;

&lt;p&gt;&lt;a href="http://www.parsons.edu/index.html"&gt;Katie Salen&lt;/a&gt; has spent the last two years trying to tackle all of these problems at once. She has created a New York City public school that will open in the fall that is based on the idea of game based learning.&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Katie Salen.jpg" src="http://www.unionsquareventures.com/Katie%20Salen.jpg" width="161" height="240" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /&gt;&lt;/span&gt;&lt;blockquote&gt;We wanted to open a public school because we are really interested in the equity and access question.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;Like Dana, Katie understands the importance of context and culture.&lt;/p&gt;

&lt;blockquote&gt;In order to actually have transformative change, you needed to work at a systemic level. So the idea was to design a school from the ground up. All aspects of the school, the curriculum, the professional development program, student recruitment, the kinds of technology and communications platforms in the school, the leadership model - all of that is built around a pedagogy, which is the way we think kids learn best.&lt;/blockquote&gt;

&lt;p&gt;And it's based on game dynamics.&lt;br /&gt;
&lt;blockquote&gt;&lt;br /&gt;
In a lot of our work we found that kids that have struggled in traditional schools do really well with some of the work we have been doing around game-based learning.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;As encouraging as Katie's story is, there was also some real concern about the future of education. Fred put it this way:&lt;/p&gt;

&lt;blockquote&gt;the problem is that the whole economics of that physical space breaks down as [students] opt out [of parts of traditional campus based education]. Maybe this is just what we're going through in other industries... that they get crushed by the organizing efficiencies of the Internet. But I don't know how to get across that chasm&lt;/blockquote&gt;

&lt;p&gt;Fred is suggesting that the education industry may soon face the same challenges that currently confront the music industry and the newspaper industry. Like those industries, education can be peer produced, delivered as bits, and curated by a community. Like the music and newspaper industries, the cost structures embedded in the education industry's current business models may be very difficult to support in the face of competition from hyper-efficient, web native businesses. &lt;/p&gt;

&lt;p&gt;Unlike the music and newspaper businesses, education plays several roles in current society.&lt;/p&gt;

&lt;p&gt;Diana Rhoten pointed out that:&lt;/p&gt;

&lt;blockquote&gt;School is a safe place for a lot of kids. It's not only the single parent argument. But, it's also that school represents the eight hours of your day when you are actually warm and have food. Not every kid can opt out of that.&lt;/blockquote&gt;

&lt;p&gt;Katie Salen picked up on that:&lt;/p&gt;

&lt;blockquote&gt;In the early part of the [last] century there was this configuration between home, church, and school. And it was understood that kids learned in those three different places and it was really clear what was learned in those three places. And over time.... all of it got stuck back in the school.&lt;/blockquote&gt;

&lt;p&gt;The day was characterized by this conflict between the technologists and entrepreneurs who were driven by the conviction that we can use what Tim O'Reilly calls the "magic powers" of the web to drive down the cost of learning and increase access to knowledge. This optimistic view was tempered by the concern that education is not music and that the existing structure of education delivers a lot more that knowledge. If the transition from the current high touch, but high cost, learning environment to an efficient peer produced learning network is as abrupt and brutal as the transition we are witnessing in the music and newspaper industry, the social consequences are likely to be a lot more severe.&lt;/p&gt;

&lt;p&gt;Early in the day &lt;a href="http://www.newschool.edu/president/"&gt;Bob Kerrey&lt;/a&gt;'s reminded us that education is not like other industries, that it has always, at least in the U.S., always been tied up in our notions of citizenship, and that the collective decisions we make about education have always been politicized. &lt;/p&gt;

&lt;blockquote&gt;It is worth remembering that the history of the common school in the United States is a history of people attempting to pass state laws mandating education at an early age, mandating the creation of public schools.  And up until the 1920s, when there began to be the a rise of the nativist movement, as a result of the enactment of the openly racist Immigration Act of 1924 and the creation of the American Legion, that resulted in the rapid expansion of public schools in the United States of America for the purpose of teaching citizenship. That's why the Pledge of Allegiance is mandated in all schools.  If one of your 11-year-olds is found out on the streets of Atlanta this afternoon, they can be arrested and found in the juvenile justice system for violating their -- as an offender of their status.  They're required, for approximately a thousand hours a year in all 50 states, to be in schools.  So, that's the context.&lt;/blockquote&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="Bob Kerrey1.jpg" src="http://www.unionsquareventures.com/Bob%20Kerrey1.jpg" width="131" height="160" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /&gt;&lt;/span&gt;

&lt;blockquote&gt;Secondly, you've got to sort of imagine yourself -- I have a 7-year-old in the largest public school district in the country, the New York public school system.  If you're trying to have an impact on PS41 where he goes to school, to put it mildly, that's a hell of a challenge.  Just to try to have an impact upon the arrival of air-conditioners in June, let alone the curriculum and the budget and other sorts of things.  So, I think you have to separate the conversation between the effort to improve the public schools and the effort to improve the non-public school environment.  These are two completely different things. &lt;/blockquote&gt;

&lt;p&gt;&lt;br /&gt;
And finally, you have to get used to the idea that you have to bring an argument inside the context -- you haven't been in a room full of parents.  There are 2 million parents in the New York public school system that might, I should say, have a slightly different attitude about what they want the New York public school system to accomplish than I do.  And these board meetings can be raucous, dispiriting and at times counterproductive.  You find yourself saying, Gee, I don't want to do that anymore.  You can find yourself fighting the battle to get curriculum imposed and brought to the schools and it's exactly what you wanted and, two years later, the board of election occurs and the people you supported get turned out.&lt;/blockquote&gt;&lt;/p&gt;

&lt;p&gt;So in the end, the technologist's enthusiasm for radically reinventing education was tempered by an increased awareness of the broader social role that our educational institutions play and a greater appreciation for the political will needed to bring the full benefits of the web to public schools. The academics and educators heard about a number of interesting experiments that use peer production, game dynamics, super distribution, and the ubiquitous connectivity of the web to create meaningful demonstrations of what can be done. The challenge for all of us it to find ways to exploit technology to reduce the cost and increase the accessibility of education; build political support for the structural changes needed to make this a reality in public schools and architect a transition from the current industrial model of education to a network based model while minimizing social dislocation.&lt;/p&gt;

&lt;p&gt;&lt;br /&gt;
&lt;/p&gt;
        
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<feedburner:origLink>http://www.unionsquareventures.com/2009/05/hacking-education.php</feedburner:origLink></entry>

<entry>
    <title>Open Spectrum is Good Policy</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/RtkUzxqwjL0/open-spectrum-i.php" />
    <id>tag:www.unionsquareventures.com,2009://1.173</id>

    <published>2009-04-03T12:38:29Z</published>
    <updated>2009-04-03T15:36:42Z</updated>

    <summary>Fred wrote a post earlier this week advocating for more "open spectrum". Fred argues in his post that freeing up more open spectrum will have a much larger impact than spending $7.2B in stimulus money to run wires to rural...</summary>
    <author>
        <name>Brad Burnham</name>
        <uri>http://content.usv.com/pages/brad-burnham</uri>
    </author>
    
        <category term="Public Policy" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;Fred wrote a post earlier this week advocating for more "open spectrum". Fred argues in his &lt;a href="http://www.avc.com/a_vc/2009/04/what-is-an-agressive-tech-agenda.html"&gt;post&lt;/a&gt; that freeing up more open spectrum will have a much larger impact than spending $7.2B in stimulus money to run wires to rural constituents. He also references our friend &lt;a href="http://blog.tomevslin.com/"&gt;Tom Evslin&lt;/a&gt; who has been thinking and writing about telecom policy for 30 years. I'd like to flesh out the argument here and at the risk of coming off as a total fanboy, link to a couple of Tom's other posts &lt;a href="http://blog.tomevslin.com/2007/05/googles_brillia.html"&gt;here&lt;/a&gt; and &lt;a href="http://blog.tomevslin.com/2007/03/more_on_frequen.html"&gt;here&lt;/a&gt; on the subject of spectrum policy.&lt;/p&gt;

&lt;p&gt;The first question to ask about spectrum policy is "are we using spectrum efficiently today?" The answer is no. Google makes this argument in their May 21, 2007 &lt;a href="http://gullfoss2.fcc.gov/prod/ecfs/retrieve.cgi?native_or_pdf=pdf&amp;id_document=6519412640"&gt;letter&lt;/a&gt; to the FCC asking for a clarification of the service rules governing the 700MHz band. &lt;/p&gt;

&lt;blockquote&gt;"the vast majority of viable spectrum in this country simply goes unused, or else is grossly underutilized. Our nation typically uses only about five percent of one of our most precious resources." &lt;/blockquote&gt;

&lt;p&gt;This &lt;a href="http://www.sharedspectrum.com/inc/content/measurements/nsf/NYC_report.pdf"&gt;study&lt;/a&gt; done with the National Science Foundation (warning 20meg download) supports the first part of Google's contention. It chronicles spectrum usage in New York City during the Republican National Convention. It shows that in the largest city in the country at what should theoretically be one of its busiest moments, we use a tiny fraction of the available spectrum. &lt;/p&gt;

&lt;p&gt;So we only use a small portion of the available spectrum under the current policies. The second question is "could the spectrum in use today be used more efficiently?" The answer there is yes.&lt;/p&gt;

&lt;p&gt;In there letter to the FCC Google goes on to say...&lt;/p&gt;

&lt;blockquote&gt;"even that minimal use is inefficient compared to what is technically possible today."&lt;/blockquote&gt;

&lt;p&gt;I have been working in and around telecom for a long time and I am slightly embarrassed to admit that I did not understand how obvious our underutilization of spectrum is until a few weeks ago when I was rummaging around in some of Tom's old posts.&lt;/p&gt;

&lt;p&gt;Over simplifying slightly, the current allocation of spectrum is a lot like circuit switching. Open spectrum operates more like packet switching which is phenomenally more efficient at the cost of some complexity.&lt;/p&gt;

&lt;p&gt;When I make a phone call to my dad in Florida over a circuit switched network, I tie up a continuous electrical circuit from New York to Vero Beach. When I send him an email, that note is chopped up in to packets and put out on the net intermingled with lots of other packets. &lt;/p&gt;

&lt;p&gt;Circuit switching is simple but very extravagant in its use of resources. &lt;a href="http://www.pbs.org/opb/nerds2.0.1/geek_glossary/packet_switching_flash.html"&gt;Packet switching&lt;/a&gt; is more chaotic. It has to deal with the possibility that two packets will arrive at the same place and the same time. But it is much more efficient. This is, by the way, why in times of crisis, when there is a huge surge in demand such as right after the attacks on 9/11, the phone networks don't work but email gets through. &lt;/p&gt;

&lt;p&gt;Before you all jump down my throat, I know this analogy is an oversimplification. Telcos use packet switching in the backbone to multiplex lots of phone calls over fewer circuits, so one could argue that the profit motive of the Telcos naturally leads to an efficient use of circuits. An argument could also be made that the cellular carriers are using a related technique to get many conversations into the same spectrum by deploying lots of towers broadcasting at low power and switching users from cell to cell as they travel.  But we should not be surprised if the increase in the efficiency of licensed spectrum is less than we, as consumers, would like.&lt;/p&gt;

&lt;p&gt;Anytime a vendor is granted a monopoly by the government, we should expect that vendor to manage their monopoly to maximize profits. When we license spectrum to mobile carriers, or TV networks, we are granting (or selling) them a monopoly over the management and use of a shared social resource. It is like giving the major oil companies an exclusive license to all of the oil in the US and expecting them to aggressively invest to increase the efficiency of extraction to drive down the price of gas at the pumps. The much more likely commercial reaction would be to extract slowly and manage the availability of the resource to keep the price and their profits high.&lt;/p&gt;

&lt;p&gt;So, I for one am convinced that we do not use spectrum efficiently. Only a small portion of this important resource is in active use at any one time, and even when it is in use, most applications tie up a lot more spectrum than they need.  I suspect that an analysis of currently available unlicensed spectrum would show that those frequencies are used more efficiently than most licensed spectrum. I have not seen research on this so if anyone can point me to some, I'd be grateful.  But, efficiency may not even be the most important reason to open up more spectrum. As a society we benefit from technical innovation, and the pace of that innovation is much greater in unlicensed spectrum. This chart that I also found on Tom's blog comes from a &lt;a href="http://gullfoss2.fcc.gov/prod/ecfs/retrieve.cgi?native_or_pdf=pdf&amp;id_document=6518724358"&gt;comment&lt;/a&gt; submitted to the FCC proposing more unlicensed operation in the TV broadcast bands (white space) by a coalition of consumer advocates, wireless operators, and media watchdogs.&lt;/p&gt;

&lt;p&gt;&lt;span class="mt-enclosure mt-enclosure-image" style="display: inline;"&gt;&lt;img alt="6a00d83451cce569e200e54f0a5f518833-800wi.gif" src="http://www.unionsquareventures.com/6a00d83451cce569e200e54f0a5f518833-800wi.gif" width="350" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt; &lt;/p&gt;

&lt;p&gt;It is based on a very simple publicly available data set - the number of devices approved by the FCC for operation in licensed vs unlicensed spectrum. This does not speak directly to the value to consumers of all these devices, but if you assume the market works and that developers only invest in devices that they believe will ultimately get bought by consumers, it should be a pretty good proxy, and it tells a very important story. &lt;/p&gt;

&lt;p&gt;It is a story that also seems to be playing out in other markets. When Apple introduced the iPhone, it had enough market clout to get AT&amp;T to allow it to create a market for applications that AT&amp;T would not control. The iPhone app store now has over 28,000 applications. I suspect that that is an order of magnitude more than have ever been approved by carriers. Again, I would love to see research that supported or refuted this point. The number of applications in the iPhone applications store is broadly available, can anyone point me to research on the total number of applications approved by wireless carriers to run "on deck" on their platforms? A cynic might argue that most iPhone apps are toys, but the number of applications downloads suggests that consumers like them and even the toys point the way to really valuable innovation like hundreds of different ways of using the accelerometer, or using the headset jack as an I/O channel.&lt;/p&gt;

&lt;p&gt;I have heard a couple of reasonable arguments against increasing the amount of open spectrum. The first is that the government needs to grant a limited monopoly in spectrum in order to create an incentive for an operator to invest in the network that will operate in that spectrum. I am not an economist but I do know the cost of network infrastructure is coming down fast, and I suspect that it may already be low enough that network operators can create business plans that are attractive to private capital. More intriguing is the possibility that networks could be built in open spectrum as a series of interconnected networks like the Internet. This would radically reduce the capital requirements for any single network node, and likely lead to the creation of very efficient network back bones just as we have seen happen with the Internet.&lt;/p&gt;

&lt;p&gt;A more subtle version of this argument is that a government granted monopoly creates the profits that fund the research and development spending needed to increase the efficiency of spectrum use. Advocates of licensed spectrum will likely point to the absolute size of their investment in R&amp;D and argue that they will not be able to do that unless they have a monopoly that generates the profits needed to support that R&amp;D. The problem with that argument is that there is no evidence that that R&amp;D is creating real consumer benefit, and there is at least anecdotal evidence (I spent my early career poking around Bell Laboratories) that large, over-funded, research groups are an inefficient way to get innovation to market.&lt;/p&gt;

&lt;p&gt;The second concern I have heard about opening up more unlicensed spectrum is that it invites the government into an important sector of the economy which they are very likely to screw up. I completely agree that we do not want the government to be involved in the day to day administration of this hugely important social resource. But enlightened spectrum policy can be the best kind of government regulation.The government seed funded ARPANET and in the process created the standards that enabled the creation of the Internet. I don't know if anyone has tried to measure the return on the government's initial investment in the Internet (again I'd love to see this analysis), but I suspect it may be the single most effective economic development program ever created. We have a rare opportunity to replicate that success with enlightened spectrum policy. If the FCC chooses to open up more spectrum and creates the right framework for managing competition for that scarce resource, and the Defense Department, or the National Science Foundation funds a few experimental networks to operate in that spectrum, I believe that we will see an explosion of innovation that rivals the impact of the Web.&lt;/p&gt;

&lt;p&gt;Unfortunately, as Fred pointed out in his post, that is not where we are headed today. The $7.2B the administration has committed to broadband infrastructure appears to be headed for shovel ready projects by established telecom carriers to deploy outdated and inefficient technology that will perpetuate their market dominance and dampen innovation. This is the wrong kind of government intervention into the market. It is not that it is not well intentioned, and I am not qualified to talk about it's effectiveness as a stimulus, but it will not have nearly the lasting impact that it could have if it were targeted at disruptive innovation in open spectrum. Why? Because access to those dollars will be a highly politicized process that will result in the firms with the most access getting the most dollars. Those firms tend to be the incumbent telcos and cable companies who have an obligation to their shareholders to maximize their profits by defending their duopoly. They have no interest in more open spectrum that would create an incentive for private capital to finance wireless alternatives to the wires that they now control to the home.&lt;/p&gt;

&lt;p&gt;If the administration were to create more open spectrum, they would be creating a vibrant market. They would actually be taking the politics out of the management of communications.  It may be tough in these times to walk away from potential revenue from the auction of spectrum, but the administration can have a much more profound and lasting impact on the quality of life of all Americans by opening up spectrum than they every could by putting stimulus dollars in the hands of the incumbent duopoly.&lt;br /&gt;
&lt;/p&gt;
        
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<feedburner:origLink>http://www.unionsquareventures.com/2009/04/open-spectrum-i.php</feedburner:origLink></entry>

<entry>
    <title>Hacking Education</title>
    <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/UnionSquareVentures/~3/i-o3wEPufvo/hacking-educati.php" />
    <id>tag:www.unionsquareventures.com,2009://1.172</id>

    <published>2009-03-06T22:13:40Z</published>
    <updated>2009-03-06T22:35:04Z</updated>

    <summary>Today we put on an event called Hacking Education which is about the intersection of education and technology. Thanks to all those who came out to the event today and to those who participated on the web. If you are...</summary>
    <author>
        <name>Eric Friedman</name>
        <uri>http://content.usv.com/pages/eric-friedman</uri>
    </author>
    
    <category term="hackedu" label="HackEdu" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="hackingeducation" label="Hacking Education" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.unionsquareventures.com/">
        &lt;p&gt;&lt;a href="http://www.flickr.com/photos/unionsquareventures/3333368465/" title="MSC_1487 by USV, on Flickr"&gt;&lt;img src="http://farm4.static.flickr.com/3366/3333368465_f9f6300fb2_m.jpg" width="240" align="right" style="padding: 7px;" height="161" alt="MSC_1487" /&gt;&lt;/a&gt;Today we put on an event called &lt;a href="http://publicusv.wiki.zoho.com/Hacking-Education.html"&gt;Hacking Education&lt;/a&gt; which is about the intersection of education and technology.&lt;/p&gt;

&lt;p&gt;Thanks to &lt;a href="http://publicusv.wiki.zoho.com/HackingEducationAttendees.html?pid=169095000000011003"&gt;all those who came out&lt;/a&gt; to the event today and to those who participated on the web.&lt;/p&gt;

&lt;p&gt;If you are interested in finding out more about what was discussed today please see the following search &lt;a href="http://search.twitter.com/search?q=%23hackedu"&gt;#hackedu on Twitter&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;If you intend to blog about or post about today's event please tag your content with the #hackedu tag so that we can find and aggregate the contributions.&lt;/p&gt;

&lt;p&gt;This post will be updated soon with photo's from the event as well as a full transcript and audio file of the entire day.&lt;/p&gt;
        
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