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	<title>(Un)spun.dk - PR, Communication, Social Media and Digital Engagement</title>
	
	<link>http://www.unspun.dk</link>
	<description>Brian Woodwards blogger om Kommunikation og Omverden</description>
	<pubDate>Mon, 21 Sep 2009 20:32:05 +0000</pubDate>
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	<language>en</language>
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		<title>Web 2.Hvad?</title>
		<link>http://www.unspun.dk/?p=271</link>
		<comments>http://www.unspun.dk/?p=271#comments</comments>
		<pubDate>Tue, 15 Sep 2009 13:47:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.unspun.dk/?p=271</guid>
		<description><![CDATA[Vi har lige publiceret en undersøgelse som fortæller lidt om &#8220;State of the Union&#8221; blandt dansk virkomsheders bruge af Web 2.0 værktøjer i ekstern kommunikation.  Den kan downloades her, og jeg sender pressemeddelelsen nedenfor.  God læsning!

 Tweet This Post&#160; ]]></description>
			<content:encoded><![CDATA[<p>Vi har lige publiceret en undersøgelse som fortæller lidt om &#8220;State of the Union&#8221; blandt dansk virkomsheders bruge af Web 2.0 værktøjer i ekstern kommunikation.  <a href="http://www.swkom.dk/index.php?id=43" target="_blank">Den kan downloades her</a>, og jeg sender pressemeddelelsen nedenfor.  God læsning!</p>
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		<title>Facebook and FriendFeed merge</title>
		<link>http://www.unspun.dk/?p=269</link>
		<comments>http://www.unspun.dk/?p=269#comments</comments>
		<pubDate>Wed, 12 Aug 2009 11:39:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<guid isPermaLink="false">http://www.unspun.dk/?p=269</guid>
		<description><![CDATA[Read it here:
http://www.facebook.com/press/releases.php?p=116581
 Tweet This Post&#160; ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.facebook.com/press/releases.php?p=116581">Read it here:</a></p>
<p><a href="http://www.facebook.com/press/releases.php?p=116581">http://www.facebook.com/press/releases.php?p=116581</a></p>
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		<title>Wikiality</title>
		<link>http://www.unspun.dk/?p=261</link>
		<comments>http://www.unspun.dk/?p=261#comments</comments>
		<pubDate>Thu, 14 May 2009 22:40:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Ikke kategoriseret]]></category>

		<category><![CDATA[credibility]]></category>

		<category><![CDATA[TV2]]></category>

		<category><![CDATA[wikipedia]]></category>

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		<description><![CDATA[The Twittosphere in Denmark is buzzing with a story about TV2&#8217;s national morning program, &#8220;Good Morning&#8221; Danmark, and a segment that aired today on the credibility of Wikipedia. I haven&#8217;t yet been able to find TVs version of the story, but the Tweets paint a picture that looks like this:
The basic premise of the story [...]]]></description>
			<content:encoded><![CDATA[<p>The Twittosphere in Denmark is buzzing with a story about TV2&#8217;s national morning program, <a href="http://programmer.tv2.dk/go/seneste/index.php/nodeId-22312017.html" target="_blank">&#8220;Good Morning&#8221; Danmark, and a segment that aired today on the credibility of Wikipedia</a>. I haven&#8217;t yet been able to find TVs version of the story, but the Tweets paint a picture that looks like this:</p>
<p>The basic premise of the story is that the editorial staff made edits to the two hosts&#8217; Wikipedia profiles before the show in order to prove that &#8220;you can&#8217;t believe everything you read on the net.&#8221;  A fair enough premise, but the story seemed to have gotten away from them.</p>
<p>The new &#8220;errors&#8221; written in by the editorial staff before the show were discovered quickly (in about 4 minutes, according the accounts I have read) and were changed back.  This created some problems for the editorial staff, who had the segment planned.  So what seems to have happened is that a local copy of the page (with the errors) was downloaded and used for the segment.</p>
<p>The story has been dubbed &#8220;TV2 WikiGate&#8221; and apropos, a<a href="http://da.wikipedia.org/wiki/Wikipedia:Landsbybr%C3%B8nden/GoMorgen_Danmark_sviner_Wikipedia_til"> wikipedia site</a> has also been started on the &#8220;scandal&#8221;.  One of the hosts, Anders Breinholt, has a twitter profile @AndersBreinholt - staying tuned for new updates. The other host, Cecile Frøkjær, hasn&#8217;t commented on the story.  The hashtag is #tv2wikigate</p>
<p>A good summary of the story, <a href="http://pcblog.dk/2009/05/14/tv2-wiki-gate-handler-om-noget-andet/" target="_blank">in Danish, is here</a>. There is a little Google translator widget on the blog that can help you get the gist of the story.  Stay tuned&#8230;</p>
<p>UPDATE:</p>
<p>Anders Breinholt posted a reply in Wikipedia, saying it was all meant as a joke - signing off with a reference to this Steven Colbert classic on &#8220;Wikiality&#8221;:</p>
<table style='font:11px arial; color:#333; background-color:#f5f5f5' cellpadding='0' cellspacing='0' width='360' height='353'>
<tbody>
<tr style='background-color:#e5e5e5' valign='middle'>
<td style='padding:2px 1px 0px 5px;'><a target='_blank' style='color:#333; text-decoration:none; font-weight:bold;' href='http://www.colbertnation.com/'>The Colbert Report</a></td>
<td style='padding:2px 5px 0px 5px; text-align:right; font-weight:bold;'>Mon - Thurs 11:30pm / 10:30c</td>
</tr>
<tr style='height:14px;' valign='middle'>
<td style='padding:2px 1px 0px 5px;' colspan='2'><a target='_blank' style='color:#333; text-decoration:none; font-weight:bold;' href='http://www.colbertnation.com/the-colbert-report-videos/72347/july-31-2006/the-word---wikiality'>The Word - Wikiality</a></td>
</tr>
<tr style='height:14px; background-color:#353535' valign='middle'>
<td colspan='2' style='padding:2px 5px 0px 5px; width:360px; overflow:hidden; text-align:right'><a target='_blank' style='color:#96deff; text-decoration:none; font-weight:bold;' href='http://www.colbertnation.com/'>colbertnation.com</a></td>
</tr>
<tr valign='middle'>
<td style='padding:0px;' colspan='2'><embed style='display:block' src='http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:72347' width='360' height='301' type='application/x-shockwave-flash' wmode='window' allowFullscreen='true' flashvars='autoPlay=false' allowscriptaccess='always' allownetworking='all' bgcolor='#000000'></embed></td>
</tr>
<tr style='height:18px;' valign='middle'>
<td style='padding:0px;' colspan='2'>
<table style='margin:0px; text-align:center' cellpadding='0' cellspacing='0' width='100%' height='100%'>
<tr valign='middle'>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.comedycentral.com/colbertreport/full-episodes'>Colbert Report Full Episodes</a></td>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.indecisionforever.com'>Political Humor</a></td>
<td style='padding:3px; width:33%;'><a target='_blank' style='font:10px arial; color:#333; text-decoration:none;' href='http://www.colbertnation.com/video/tag/gay~homosexual'>Gay Marriage</a></td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
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		<title>#Kdagsocialemedier: Optimer din pressestrategi med sociale medier</title>
		<link>http://www.unspun.dk/?p=249</link>
		<comments>http://www.unspun.dk/?p=249#comments</comments>
		<pubDate>Wed, 06 May 2009 12:15:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Ikke kategoriseret]]></category>

		<category><![CDATA[International Communication]]></category>

		<category><![CDATA[effektmåling]]></category>

		<category><![CDATA[facebook demografik]]></category>

		<category><![CDATA[pressearbejde]]></category>

		<category><![CDATA[pressechef]]></category>

		<category><![CDATA[pressekontakt]]></category>

		<category><![CDATA[S+W Kommunikation]]></category>

		<category><![CDATA[social media newsroom]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.unspun.dk/?p=249</guid>
		<description><![CDATA[Tak til deltagerne i Kommunkationsforums KDag om optimering af presseindsatsen via sociale medier. Tak også til Kim Elmose og Christian Bogh for deres viden og indlæg.  Her er nogle af mine tænker om dagen -
SOCIAL NEWSROOM
Jeg talt om hvorfor en online nyhedsrum (social media newsroom) er et godt springbræt for organisationer der gerne vil [...]]]></description>
			<content:encoded><![CDATA[<p>Tak til deltagerne i <a href="http://www.kommunikationsforum.dk/Pages/Kurser/vis_kursus.aspx?id=43" target="_blank">Kommunkationsforums KDag om optimering af presseindsatsen via sociale medier.</a> Tak også til <a href="http://www.kommunikationsforum.dk/Kim-Elmose" target="_blank">Kim Elmose</a> og <a href="http://www.kommunikationsforum.dk/Christian-Bogh" target="_blank">Christian Bogh</a> for deres viden og indlæg.  Her er nogle af mine tænker om dagen -</p>
<p><strong>SOCIAL NEWSROOM</strong><br />
Jeg talt om hvorfor en <strong>online nyhedsrum (social media newsroom) </strong>er et godt springbræt for organisationer der gerne vil være bedre til at bruge social medier.  Både overfor pressen, men også generelt.</p>
<p>Præsentationen findes her og du kan klikke igennem til <a href="http://www.slideshare.net/swkom" target="_self">S+W Kommunikaitons SlideShare konto</a> (endnu et udmærket sociale kommunikations værktøj) for at se det i fuldskærm størrelse.</p>
<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20090504kforum-090506034027-phpapp02&amp;rel=0&amp;stripped_title=20090504-k-forum" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20090504kforum-090506034027-phpapp02&amp;rel=0&amp;stripped_title=20090504-k-forum" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Vi var også omkring andre emner og problemstillinger, her er flere tænker om nogle af dem:</p>
<p>1. <strong>Effekt Måling </strong>- Klik på linket i højre spaltet her <a href="http://www.webanalyticsassociation.org/" target="_blank">Web Analytics Association</a>.  Det er et godt sted at starte.  Og post en kommentar her!  Det er den bedst måde at skabe nye ideér.</p>
<p>2. <strong>Hvad Twitter kan bruges til </strong>- Der findes et hav af artikler og ideér om emnet.  Her et par hurtig links der kan hjælpe dig komme i gang:</p>
<ul>
<li><a href="http://twitter.com/micropr" target="_blank">@microPR</a> - Brian Solis har lavet en Twitter konto specifikt til PR udsendelserne. Jeg er ikke særlig begjestret for det, men det sætter nogle tænker i gang</li>
<li><a href="http://www.gartner.com/it/page.jsp?id=920813" target="_blank">Gartner group udgav en rapport </a>for nylig, og hovedkonklusion er at der er 4 hovedområder, hvor Twitter kan hjælp business.</li>
<li>Vidensorganization O&#8217;Reilly har posted en webcast på YouTube.  Hvis du har en time, jeg synes det kan give et godt overblik og konkrete ekspemler på hvad man kan med Twitter.</li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/lUR2E8l3bi8&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/lUR2E8l3bi8&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>3. <strong>Facebook demografic info/hvad kan det bruges til?</strong> Her er en side jeg bruger hyppigt for et hurtigt overblik:<a href=" http://www.checkfacebook.com/" target="_blank"> </a></p>
<li><a href=" http://www.checkfacebook.com/" target="_blank">Checkfacebook</a></li>
<p>Der findes også generelle oplysninger på Facebooks egne marketingssider.</p>
<p>Lig en kommentar om hvad du syntes om dagen -  jeg tager gerne imod både ris, ros, klager og spørgsmål her på bloggen, hvor dialogen kan fortsætte.</p>
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