Selling your business is personal. Your advisor should be too.
Whether it's your first exit or your fourth, I'm with you at every step. Over a decade in the online space. 50+ closed deals. And a genuine investment in getting you the outcome you want.
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
John Woods
Multiple exits
How I work
Valuation is buyer feedback, not a verdict.
Buyers anchor on growth, retention, margins, concentration, market quality, and team depth. My job is to help you understand the band they will place you in, then prepare the business to earn the next one.
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
Joel Cyr — Enjoyable process
I build the valuation model, write the CIM, vet the buyers, and run the negotiations. No handoffs. No junior associates. You always know who you're working with, and the story stays aligned from first pricing call to close.
I've built, bought, and sold several online businesses. I know the anxiety, the second-guessing, and the feeling that this isn't just money. It's years of your life. So when you call me questioning the LOI terms, I get it.
No upfront fees. I earn my fee when you close. Through Quiet Light, I tap a buyer network built over nearly 20 years. Tens of thousands of qualified acquirers, from solo operators to PE firms, looking for businesses they can underwrite with confidence.
The process
What happens after you reach out
01
Valuation
We start with an honest conversation about how buyers will read the business today, which anchor band it sits in, and what is driving that result.
02
Preparation
I build a sales package that makes the next band more believable. Financials, retention story, concentration, market position, and team depth are addressed up front so buyers can underwrite the upside faster.
03
Marketing
Your listing reaches Quiet Light's full buyer network plus my own. PE groups, strategic acquirers, experienced operators. The goal: buyers who already understand why the business deserves the band you are asking them to pay for.
04
Close
Offer negotiation, due diligence, legal review. The hardest stretch of any deal. I'm with you every step of the way until the wire hits your account.
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
Shawn Hill — First-time seller
In their words
Sellers who've been through it
"Jon has helped me sell four of my businesses at above-list prices. He understands my needs as a seller and goes above and beyond. Jon's been a broker, a friend, and a true advisor."
"I'd tried selling on my own before, and it was a stressful experience that didn't even result in a sale. Working with Jon was the complete opposite. He made what could have been overwhelming feel straightforward and stress-free."
"Jon was different, hands-on from day one, adapting to my timezone and making me feel like his only client. He made what is usually a very stressful experience feel manageable."
"I've sold two very different businesses with Jon and he approached both with great professionalism. He was a wonderful partner in preparing my business for sale, taking it to market, and ensuring the closing was seamless."
"I assumed a sale might require significant seller financing. I worried acquirers would want a steep discount. Jon helped me navigate SBA financing and close at an attractive multiple despite a soft market."
"Jon secured a price well above our initial asking amount. He guided us through every step, from escrow to the Asset Purchase Agreement. Working with Jon was more than just a business transaction; it was a partnership."
"Selling my business for the first time was daunting, but Jon made the entire process so much easier. He truly had my best interests at heart, skillfully negotiating on my behalf and ensuring I felt confident in every decision."
"Jon gave me a ton of helpful advice when I was selling my SaaS. Without his guidance, I would have been shooting in the dark figuring out a good sale price. Most important of all, Jon is someone you can trust to have your back."
"Jon took time to understand my business and my goals. He did not push me to sell unless I felt comfortable with the price and process. Close date was only around 60 days after coming to market."
"Jon provided an accurate assessment of the current market climate, helping me understand what to expect. His honest and transparent approach reassured me. Jon's expertise and calm demeanor instilled confidence, ensuring I felt supported throughout."
"I've already recommended Jon to other colleagues. The reservoir of interested parties that Quiet Light has access to and the ideology of having current or previous business owners guide sellers through the process makes for a successful recipe."
"I first met Jon at a conference years before selling my SaaS with him, and he was generous with his time and knowledge throughout. When I finally decided to pull the trigger, he helped me find a buyer that met my goals."
"Jon was patient and diligent throughout the process. It felt like working with a business partner vs a broker."
"I thought I had a pretty good handle on the process, but Jon asked questions I didn't think of, offered options I hadn't considered, and provided counsel that was immeasurably helpful."
"Jon has helped me sell four of my businesses at above-list prices. He understands my needs as a seller and goes above and beyond. Jon's been a broker, a friend, and a true advisor."
"I'd tried selling on my own before, and it was a stressful experience that didn't even result in a sale. Working with Jon was the complete opposite. He made what could have been overwhelming feel straightforward and stress-free."
"Jon was different, hands-on from day one, adapting to my timezone and making me feel like his only client. He made what is usually a very stressful experience feel manageable."
"I've sold two very different businesses with Jon and he approached both with great professionalism. He was a wonderful partner in preparing my business for sale, taking it to market, and ensuring the closing was seamless."
"I assumed a sale might require significant seller financing. I worried acquirers would want a steep discount. Jon helped me navigate SBA financing and close at an attractive multiple despite a soft market."
"Jon secured a price well above our initial asking amount. He guided us through every step, from escrow to the Asset Purchase Agreement. Working with Jon was more than just a business transaction; it was a partnership."
"Selling my business for the first time was daunting, but Jon made the entire process so much easier. He truly had my best interests at heart, skillfully negotiating on my behalf and ensuring I felt confident in every decision."
"Jon gave me a ton of helpful advice when I was selling my SaaS. Without his guidance, I would have been shooting in the dark figuring out a good sale price. Most important of all, Jon is someone you can trust to have your back."
"Jon took time to understand my business and my goals. He did not push me to sell unless I felt comfortable with the price and process. Close date was only around 60 days after coming to market."
"Jon provided an accurate assessment of the current market climate, helping me understand what to expect. His honest and transparent approach reassured me. Jon's expertise and calm demeanor instilled confidence, ensuring I felt supported throughout."
"I've already recommended Jon to other colleagues. The reservoir of interested parties that Quiet Light has access to and the ideology of having current or previous business owners guide sellers through the process makes for a successful recipe."
"I first met Jon at a conference years before selling my SaaS with him, and he was generous with his time and knowledge throughout. When I finally decided to pull the trigger, he helped me find a buyer that met my goals."
"Jon was patient and diligent throughout the process. It felt like working with a business partner vs a broker."
"I thought I had a pretty good handle on the process, but Jon asked questions I didn't think of, offered options I hadn't considered, and provided counsel that was immeasurably helpful."
"More than once I called Jon on the verge of a meltdown and he calmly listened to my concerns without dismissing them and got me back on track. Having Jon as the intermediary was pivotal in selling my business."
"Jon played a pivotal role in helping me sell my e-commerce business. He guided me through the entire process to achieve the best possible outcome and stayed in touch even after the sale."
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Having an impartial third party negotiating with both sides who is on your team is invaluable. Jon was on every call and email thread answering questions and helping push the deal forward."
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
"Jon was extremely thorough, asked insightful questions, and did an outstanding job facilitating communication between all parties involved. His attention to detail and creative ideas helped us achieve the best possible structure and value for the sale."
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
"I was initially hesitant about fees, but Jon's expert approach quickly dispelled my concerns. His adept management led to a sale price surpassing our original asking price. I've confidently recommended Jon to two friends in the past three months."
"The increased amount we sold for more than covered their fees. Having Jon in my corner allowed me to keep the focus on my business during the sale, rather than the multiple ins and outs that presented themselves throughout the process."
"Jon did a great job filtering buyers and providing advice based on criteria that were important to us. The process was very controlled and organized from pre-listing to post close. The deal closed above asking price."
"Jon talked me through the listing process, surfaced the details that mattered, and helped assess fit with potential buyers. Taking the plunge and accepting an offer would not have been possible without a trusting foundation in my broker."
"Jon was instrumental in selling my first SaaS. I considered listing it myself, but Jon's insight was invaluable. He navigated the pitfalls I didn't even know existed and kept the deal on track."
"Jon was wonderful to work with. He was quick, transparent, and knowledgeable. You rarely get someone like him who's been in your shoes before, is well connected, and trusted in the ecosystem."
"More than once I called Jon on the verge of a meltdown and he calmly listened to my concerns without dismissing them and got me back on track. Having Jon as the intermediary was pivotal in selling my business."
"Jon played a pivotal role in helping me sell my e-commerce business. He guided me through the entire process to achieve the best possible outcome and stayed in touch even after the sale."
"Selling a business is typically something that is dreaded, but working with Jon made the entire process enjoyable. It felt like we were not only getting valuable direction but also chatting with a dear friend."
"Having an impartial third party negotiating with both sides who is on your team is invaluable. Jon was on every call and email thread answering questions and helping push the deal forward."
"Jon helped set my expectations from the beginning and was willing to answer all of my one-off, never-going-to-happen questions with complete professionalism and compassion. I felt like I had the hand holding I needed without any pressure."
"Jon was extremely thorough, asked insightful questions, and did an outstanding job facilitating communication between all parties involved. His attention to detail and creative ideas helped us achieve the best possible structure and value for the sale."
"Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I've had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further."
"I was initially hesitant about fees, but Jon's expert approach quickly dispelled my concerns. His adept management led to a sale price surpassing our original asking price. I've confidently recommended Jon to two friends in the past three months."
"The increased amount we sold for more than covered their fees. Having Jon in my corner allowed me to keep the focus on my business during the sale, rather than the multiple ins and outs that presented themselves throughout the process."
"Jon did a great job filtering buyers and providing advice based on criteria that were important to us. The process was very controlled and organized from pre-listing to post close. The deal closed above asking price."
"Jon talked me through the listing process, surfaced the details that mattered, and helped assess fit with potential buyers. Taking the plunge and accepting an offer would not have been possible without a trusting foundation in my broker."
"Jon was instrumental in selling my first SaaS. I considered listing it myself, but Jon's insight was invaluable. He navigated the pitfalls I didn't even know existed and kept the deal on track."
"Jon was wonderful to work with. He was quick, transparent, and knowledgeable. You rarely get someone like him who's been in your shoes before, is well connected, and trusted in the ecosystem."
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