Born in a pile of fur

Autumn is soon here..

2011-08-07T18:05:00.001+02:00

Sigh, summer is almost over...

The Swedish summer is too short!

Anyway, we are preparing for the fairs and the spring collection for summer 2012 is here! So we hope that the summer 2012 will be longer..!

We had our photo session in Stockholm at Drottningholm castle with all the tourists a couple of weeks ago. We looked like a circus company with a overloaded kids trolley with all the clothes. :-) A lot of Japanese tourists took pictures and were laughing at us! :-) I am glad that I can amuse people.

Drottningholm Castle

at Drottningholm castle photo session - do you see the photographer?

This is a very colorful collection with a lot of surprises - if you think you know what I am gonna do next season...you better rethink!

After our photo session I had a short holiday for 4 days on Gotland! We visited my fathers tomb (Gunnar Werkelin 1911-1983) and celebrated his 100years day on the 26'th of July(I know you cannot celebrate someone that is dead, but it's a good opportunity to meet your brothers and sisters).

Gunnar Werkelin

Gunnar Werkelin tomb at Bunge church on Gotland

Did I tell you that my father loved roses?

Spring 2012...

2011-06-05T12:33:00.000+02:00

Yes it is Spring to 2012 and almost summer 2012 too..!
I just arrived back from a trip to Greece and finished the collection for Spring 2012.. it is a crazy job I have :-P, but it is fun too!
I left a 13 degree rainy Sweden for a 27 degree sunny Greece.

This was my view from my hotel room... not so bad for a cheap hotel! :-)
First day I worked at the hotel and also took a look in the city - It is so sad to see what the economic crises has done to this country and to it's people.. We all need to take our vacation in Greece and help the country to get on it's feet again!

Next day were full of appointments and good food and a lot of wine too... hmmmm... :-) I do create better and more with some wine.. :-)

I think it will be a very different collection... with lots of... COLOURS! :-)
So... you will see it soon....

Last day I were invited to one of the factories big boss in his office for a private lunch... and of course more wine.. Veggies in different cooked ways - delicious!

After lunch I headed back to the airport and Sweden, but on my way I had to change plane in Frankfurt and as usual... The plane were delayed and they keep on changing gates until 15 min before boarding! - I really dislike this airport.. too big, too little staff and always a mess.

But now I am safe at home, in sunshine and with a beautiful collection that soon will arrive!

C U soon! <3 <3 <3

fair, faIR, FAIRS!

2011-02-03T15:31:00.000+01:00

We have finally arrived back home after 2 long weeks at interior fairs.
First we were in Stockholm, and the boot were crowded! We had to climb over each other to be able to show people the new stuff! So we may call it a success! =)

After Stockholm we went to our neighbours capital OSLO! Not so crowded, but we did a great impression on some of the public. A lot of new customers and existing customers that love our new collection!

The Spring collection has now got company from the summer collection with a lot of linen, and a new quality: bamboo/cotton mix that give a silky touch!

Autumn collection 2011 has started out very well and the inspiration has its cradle in England - from Robin Hood to the Victorian era.

Christmas is a time for giving...

2010-12-21T14:35:00.000+01:00

and we gave... to "musikhjälpen".
Last week the Swedish radio and television collected money to help children around the world.
And for us this is obvious to help!
For me it is very important that my clothes are made under the best conditions and that it is grown up people that are making them. So this gift was easy and I feel great that I can help!

Have a great Christmas!

5 years!

2010-12-14T12:03:00.000+01:00

Today it is exactly 5 years since I made the first collection and branded design Werk of Sweden! The first collection were for Spring 2006 and we started out to only sell clothes in season to our resellers.
I was going through my computer to find some old pictures.. but I have had to many computer interruptions to have saved anything at all...

We have been working like maniacs this Autumn and soon we can all rest and wait for 2011 to arrive!

Two weeks ago i visited Greece and finished the collection for 2011... and it will be soooo nice ;-)

This is one of the first articles that will arrive to the shops in Jan/Feb. =)

Monday, monday, mayday!

2010-10-11T14:58:00.000+02:00

So a new week has started... And we are bombed with fur coats! =)
They just arrived, so we are not able to get them out to shops until tomorrow...
To understand the progress of a garment I can tell you the story about the fur coat Angie...
One year ago I visited the fabric fair and found the material, and I just loved it but didn't have a clue what to do with it!

I had a piece of material in my pocket for several weeks, when I visited my friend in Gothenburg who had a vintage shop and he showed me a fur coat from the late 50'ies that were in ocelot fur in a swagger style. BANG! I had my idea for the fabric...Yes I got my pink fur coat! I took the inspiration from that coat and made my own style.

But I didn't have a factory that could make it... and lucky me! Two days later I got an email from a factory that were producing jackets and outerwear! So, I made the pattern and sent the material, lining and buttons to the factory and they made a sample!
I was so nervous before I got the sample... but the result were excellent!
So in January at Formex fair we had the launch for the style! and we sold it!
Everyone that tried it on fell in love with it... :-)

And now it's time for my baby to walk on her own feet's and see how the public will like her!
Enjoy... ANGIE!

In a couple of weeks her sister will arrive.. Angie for girls!

Summer is coming..

2010-09-21T10:15:00.000+02:00

believe it or NOT! :-)
It doesn't feel like it's true but we are selling our spring collection to our retailers now and it feels a bit strange .. ;-)
The theme for the new spring collection is... CASANOVA!
Romantic, seductive, sensual, tempting, immaculate... are some of the words I have used for the collection...
Colours are black (of course) white, ecru, pink, brown and green... It's more colours than usually for my design ;-).
Fabrics I have worked with are soft, and lace, and taffeta... cotton/modal, lyocell, organic cotton, flax, and viscose.

Here are a sneak peek of the the collection :-)

So I do long for the summer... don't' you?

Fashion Show!

2010-09-21T09:54:00.000+02:00

A couple of weeks ago we had our fashion show for our retailers and the press. I think we made it very well and everyone were very satisfied! We have all been tired after this, so that's why I haven't shared it with you before ;-)
Here are some pictures from this great event! And yes, we will make it again! :-)

Formex fair in Stockholm

2010-08-16T12:18:00.000+02:00

Finally back at home... after almost a week in Stockholm.. :-)
We had great days where we met old and new friends and there were so many people that praised my design! We had a smaller boot then last time but it were more cosy and soo many people visited us!

We also had some dolls with us to show the styles on, and on Saturday we also had live dolls in our boot! Angela, Zübeyde and Osannda were posing in our clothes! And our own "models" Colombine and Edith!

So now we are preparing to go to Oslo next week... =)

Night and day...

2010-08-11T06:38:00.000+02:00

We have now went all night by car to Stockholm and the Formex fair.. It's not only glamour to be in this business ;-). I have been listening to music and try to figure out what music we will have to the fashion show in September..
We are soon at the fair, and well there we will start to build our stand.. and we got so much great new stuff with us!
Yesterday my "muse" Stefan visited us at the office and we went trough the new collection. We are still missing some samples but hopefully they will arrive to the fair latest tomorrow. The biggest news we have for the fair is the new brand cottecoy! And we have a marvellous pink fur coat in the trunk!

I just LOVE it!!! (You should see my daughter... she loves it even more!)

So if you are in Stockholm this weekend - come and visit us at Formex! Stand no C01:52 - See ya!

friends...

2010-08-06T16:50:00.000+02:00

true friends... they came 3 days ago and helped us paint and build on our house.. friends that take their holiday to help us! I cannot say how grateful I am..
Thank you so much Marie and Anders! You have made our life so much easier! =)

I have worked while they have helped us!
The new collection is coming a little every day... and soon all are here...
I have also received the first sample from the new line that I am making.. cottecoy!

Next week we will go to Stockholm and participate at Formex fair.
And we will have so much new stuff to show!!!
This... among all =)

holiday!

2010-07-28T18:09:00.000+02:00

or not.. !
I was supposed to have a holiday... but now 4 days before the holiday is gone I wonder... have I had a holiday? I have been at home - yes, I have got some tan - yes.... so yes I believe I had a holiday =)

I have though made some little work... updated the new web shop, chasing samples... and started to take pictures of the new collection.

Here are some of the new items... enjoy!

I have also visited the hospital several times with my daughter and her broken leg... it is getting better and hopefully soon she will walk again. It's not easy to handle a 2 year old girl with broken leg in the middle of the summer... but we did it! And she did it great!

more photos

2010-07-15T19:33:00.000+02:00

I just have to share with these fantastic photos of my father.. =)

This is taken at Sudersand beach on Fårö, Gotland in 1933. Look at my fathers nice bathing suit! I love it!
He was also very athletic - look at this one!

the day after

2010-07-15T18:49:00.000+02:00

yesterday I had my birthday again.. :-) Sometimes I wish I lived in Greece and only celebrated my names day instead.
I had a great day, but I hate to get older..
Today I have studied memories.. I borrowed my fathers old photo album and it is amazing to see all the old photos.. Next year he would have been 100 years old! That is old, so I shouldn't complain about my age ;-)
I found this great picture of his family! My dad is the small boy with sailor shirt! =)

new collection!

2010-07-01T19:09:00.000+02:00

Finally I am starting to receive the new samples from the collection I made this spring. And they are soooo nice! I feel proud of myself! :-) Here are some sketches on the samples I received.

Tomorrow I will visit two new customers, and that is great thinking of that the vacation has started for a lot of people (even me...)

At home it feels like I have moved to a zoo.. :-) We have 2 foxes that come and visits us every day. Lots of birds.. a bird couple (swallows) have built a nest in our new room. The room is under construction so I do hope my husband wait to finish it until the chicks are ready to move out. We also have a couple of hedgehogs that visits us from time to time.
I am a bit worried about all the rabbits we use to have.. maybe the foxes have eaten them..

ombyggnad

2010-06-21T16:50:00.002+02:00

Vi håller på att bygga om hemsidan och då också bloggen!
Så nästa gång jag skriver blir på engelska... I think.. ;-)

Something like this..

The summer has started with a broken leg on my 2 years old doughter, so we will see when she will be ok... hopefully before the fair starts!
Since I am working on a girls collection we will use her as a model for the fashion show...

The new collection will soon arrive and we are all looking forward to see it. The inspiration theme this time is Casanova!

Hemma igen efter Gotland och Grekland!

2010-05-22T11:39:00.002+02:00

och jag har varit så kass på att uppdatera.. igen ;-)
Nåväl.. Resorna gick väldigt bra och jag har fått så mycket inspiration så det fyller över på alla håll och kanter!
Grekland -
Här skapades det i dagarna 4! Hittade massa nya spännande kvalitéer vilket genererade till nya spännande modeller! Inmundigade en massa god mat (i vanlig ordning.. :-) )
Och hade en himla go resa!
Här följer lite bilder:

MAT!!! Räkor i tomatsås.. Havskräftor.. Sallad... Friterad zucchini.. Bläckfisk... Friterade småfiskar...Retsina!

I Love it!
När jag var på Gotland förenade jag nytta med nöje och passade på att besöka min farfar/farmors samt min fars grav.. En del tårar föll.. Passade på att plantera en hortensia hos pappa, ibland de vissna silverekarna.. (min bror kommer att fixa graven så att den blir vårfin)
Farfar & farmors grav:

Pappa har en fin bakgrund till sin grav.. kolla in ruinen! Det var c:a 14 år sedan jag var här... åren går.. Tur jag visste var den var, för det gick knappt att läsa på stenen vem som ligger där.

Efter kyrkogården passade jag på att hälsa på "kusinerna" i Kneippbyn. Träffade Eva (efter 20 år!) och fick se hela deras fantastiska anläggning!
Detta har gett mersmak, så min intention är att återvända inom kort!

packa kappsäck

2010-05-09T08:44:00.001+02:00

snart bär det av igen... denna gången är det Grekland som det står på min biljett.
Vårkollektionen börjar alltmer att ta form och nästa vecka skall den vara klar. :-)
Man känner alltid en viss oro när man gör en ny kollektion.. huvudet är tomt först.. sedan börjar det bubbla lite grann.. som en Ramlösa för att tillslut bubbla över helt och hållet.. som en skakad Champagne ;-)

Här hemma har det blåst i 2 dagar.. så mycket att äppelträdet har vält! Det var i och för sig gammalt.. men ändå!

Just nu går Pippi på tv för 70 11:e gången :-) Har ju en liten pippi tokig 2 åring.. Det först hon säger på morgonen är pippi och det sista hon säger innan hon somnar är pippi... Tack Astrid för Pippi!

Nej, nu får jag ner och ta hand om tvätten så jag har lite rena kläder i Grekland ;-)

våren kommer mer och mer

2010-05-03T16:18:00.000+02:00

och jag har äntligen fått mitt magnolia träd! Närmare bestämt 3 st!

Leveranserna haglar in på kontoret och det är bråda dagar att få ut alla fantastiska plagg till butikerna samtidigt som Våren 2011 snurrar runt i skallen :-)

Det är ändå väldigt positiva problem!
Jag har nu även bokat in mina nästkommande resor, så först blir det Grekland, sedan Gotland och i slutet på månaden blir det ett besök till hufvudstaden!

Håller just på med väsk kollektionen.. samt ett spännande samarbete med en grafisk designer!
Fortsättning följer...
Såhär fint kan man matcha vårens nyheter:

Klänningen heter Bebiana och kommer i butik nästa vecka. Byxorna under är leggings med volanger och finns redan i butik! :-)

hem från Portugal...

2010-04-13T11:23:00.000+02:00

det var ingen kul hemfärd! Hade av misstag bokat resa mellan Paris och Porto en dag för tidigt, så jag ringde resebolaget och försökte boka om... men det gick inte pga platsbrist! Så jag fick meddelande att jag hade ett hopplöst case, så jag kollade med ett annat resebolag och de hade plats på rätt dag. Således bokade jag en ny biljett mellan Paris och Porto och tänkte då använda min gamla biljett för att resa hem. Men.... någon hade avbokat hela min resa! Så det var bara att köpa en ny biljett i Porto! Snacka om dyr resa....!
Är i alla fall äntligen hemma och kreerar för fullt...!

Har äntligen beställt nya broscher med en av mina mostrar på! Den blir sååå najs!
Håller även på med ett spännande samarbete med en textildesigner, så det blir en heldel tryck på nästa kollektion! more will follow....:-)

och julen varar än till påska!

2010-04-03T18:23:00.000+02:00

Så var det påskafton.. familjen är på kalas och jag håller på med nya kollektionen.. reser till Paris på måndag och sedan vidare till Portugal, så det är bråda dagar..
Hur kommer då nästa kollektion att se ut... ?

Var hos min "musa" Stefan i torsdags och brainstormade samt tog en titt på alla vintage plagg han har i sin butik. Och en sak är säker med våren 2011... den blir grön! Miljövänlig och GRÖN! :-)
Har även börjat hitta teman... Casanova... dvs, 1800-tals Venedig med maskerad.. kombinerat... med Mata Hari... samt en flukt av 50-talet... prickar och mc.
Spännande.. eller hur!

Här lite inspirations bilder:

äntligen

2010-03-19T18:17:00.000+01:00

har jag fått ändan ur vagnen och varit på SheShape och tränat! Känner mig väldans bra nu! Så var det dax att städa på kontoret... med detta väder ser det ut som vi har haft gyttjebrottning på golvet ;-)
Kollektionen skall hängas i ordning... vi får fin besök på måndag så då är det bäst att vi har röjt!

2010-03-15T14:59:00.000+01:00

Nu inser jag..

2010-03-11T08:27:00.000+01:00

varför jag bor på landet!
I går hade jag krånglat mig fram efter konstens alla regler med GPS och bil igenom Stockholm till Stureplan och lyckats parkera bilen. Hade sedan en fantastiskt trevlig kväll med Zübeyde!(Man blir alltid inspirerad av att träffa henne!) Slutligen hamnade jag i min säng på hotellrummet... lugn och ro tänkte jag... men när väl ljuset och tv var släckte var det inte tyst... Jag har mitt rum intill ett övergångställe och har legat hela natten och lyssnat på detta d-a TICKANDE!!!!! Man blir idiot! En annan är ju överkänslig från klockor som tickar, så jag brukar alltid slita ur batterierna - men det är lite svårt att slita ut batteriet ur en lyktstolpe..
De borde ändra sin annons om hotellet och skriva att man vyssjas till sömns av ett härligt tickande... ;-)

ibland är man bara

2010-03-08T18:47:00.000+01:00

trött... och det är man givetvis på en måndag... Får nog börja tänka på att ta ledig en dag i veckan i alla fall..
Har idag rest tvärs över Sverige och landat i Stockholm. Skall ha en massa roliga möten denna vecka, så jag måste nog ladda upp mina batterier i natt! Hoppas bara att det inte finns natt sällskap på detta slott jag bor på.. Jag vill ju SOVA! :-)
Väntar nu på John Blund..