The real question is… Is this an indication of the vital importance of social media? Or it a false positive?

I’ve had mixed reactions to the survey.  Some microISVers have had plenty to say on the topic; time will tell if they have anything to say on the survey.  Others have been harder to read and I’m not sure if they’re interested or not.  I really appreciated the first microISVer I spoke with over breakfast.  He bluntly asked “What’s in it fo me?”

I told him about the prizes.  I described how the responses would be turned back around and given to the community, perhaps opening new market opportunities.  And, I explained how what I’m doing is not oriented toward a commercial venture; everything we produce will eventually find its way back into the hands of microISVers (for free).

Every person I speak with helps me polish my “sales pitch” for the survey.  Perhaps, by the time the conference is over, I’ll have it down to a science.  Of course, by then, I’ll be too exhausted to speak.

My homepage (index.php) started redirecting to the page I had just created. Since the page had been deleted, what I actually saw was my 404 page. Uncool!

I tried changing to the default WordPress 3.0 theme, but that didn’t fix the problem. I disabled the All-in-One SEO pack, but that didn’t help either. Out of desperation, I disabled every plugin, and — viola! — it worked.

I reenabled everything but Redirection and everything was still working. So, the Redirection plugin was the culprit. I reported the issue. We’ll see if it gets fixed.

Note: If you add a parameter to the request, like http://usefullittlethings.com?x=y, the problem goes away.

First, the Alliance does not need to be an independent legal entity; It can simply exist as a “persona” of one of the member universities. Since, at the moment, Auburn is the only member, then Auburn will in essence be the Alliance. Once I move on to another university, I’ll move Alliance operations there. In fact, having the Alliance as an operation under a university gives us several benefits, including having many administration functions at our disposal.

Second, we don’t have to worry about intellectual property rights being restricted. Since Dr. Umphress is acting on behalf of Auburn University, they are co-owners of any intellectual property we generate. On the other hand, since I am not being paid by the university or using significant university resources, I fall outside the intellectual property restrictions and am, therefore, a co-owner. In other words, from a legal standpoint, Dr. Umphress, Auburn University, and I all have right to do whatever we like with the generated intellectual property. Of course, from an ethical and professional standpoint, we will act as collaborators and agree on the uses of the intellectual property, so as to eliminate surprises.

Lastly, we talked a great deal about money. The discussion brought into focus several vague ideas I’d had about research funding. Let me break them down.

Option 1 – Corporate Grants – A private business may choose to “invest” money in our research in exchange for things like licensing rights, steering committee membership, early looks at data or report, etc. This is very common throughout the university system and is the easiest to formalize. The difficult part is negotiating with the business on what they’ll get for their money. The other challenge is deciding exactly how to divide up the money among member labs.

Option 2 - Membership Dues – Individuals in the microISV community might be encourage to “join the Alliance” for a small membership fee. This would be something akin to a micro-corporate grant. They would get access to certain benefits like data access, free publications, conferences, etc. I both like and dislike this idea, since I’d like the Alliance to be as inclusive as possible. Besides, microISVers have precious little money to start with.

Options 3 – Angel Investors – This would be the simplest, since we would be getting a grant with few or no strings attached.

Option 4 – Venture Capitalist Grants – When I spoke with Bob Walsh, he indicated there are more than a few VCs looking for the next Twitter or Facebook. I believe the biggest challenge VCs face is locating a high potential microISV before it had that explosive growth, because, once it explodes everyone wants in. If we build a strong community of microISVers, VCs may want access to that community and may be willing to provide grants for that access. Of course, this is all speculation at this point, since I haven’t actually spoken to any venture capitalists about it.

So that’s a quick summary of our meeting. As it stands, the only remaining hurdle to a full launch of the Alliance is getting IRB approval of the Pain Point survey. Once that’s done, we’re full steam ahead!

The Auburn Univerity Institutional Review Board has asked for a protocol form on the survey. They’ve also indicated we’ve be reviewed under the “Exempt” category, since all our information will remain anonymous. This is good news, since this type of review is typically much faster than the other categories.

With things as moving along in this manner, I’ve decided to make the survey landing page public. Maybe Google will pick it up quickly and we’ll start seeing it under the query: http://www.google.com/search?q=microisv+survey. That would be nice! As it is, the search result mostly link back to this blog and a few other surveys done by microISVers.

If you visit the survey landing page, you’ll see a yellow box in the middle of the page. It currently says the survey has not started yet. Once the survey period opens on July 10th, it will contain a link to get you going. You may also notice that I’ve added to the prizes. I’m now giving away three items: an iPod touch, an iPod shuffle, and a flash drive.

(7/25/2010) Update: The last of the paperwork is in to the IRB. Hopefully they’ll approve it quickly and the survey will go out on time.

• Naming of the local branches of the research center.
• Naming of the umbrella organization.
• Use of the Auburn University name.
• Intellectual property rights.
• Building an identity for the research center.

First off, it is common practice for departments to set up “research labs.” Therefore, we’ll be calling the local branches of the research center “labs.” For example, Dr. Umphress will be heading up Auburn Universities’ Department of Computer Science and Software Engineering microISV Research Lab.

As for the umbrella organization, it turns out that the term “center” has special meaning regarding budgeting. So, henceforth, we’ll be calling the umbrella organization an “alliance.” I had hoped to use the word “empire,” but unfortunately microISV Research Empire was taken… (just kidding).

Now that we’ve settled on a widely accepted naming convention for the labs, we can safely refer to them while using the universities name, like the in the example above.  Once I graduate and move to a tenure-track position with Some University, I’ll be able to refer to my research center as “Some Universities’ College of Computing microISV Research Lab.” Cool, huh?

As for the intellectual property rights, I want to see an agreement reached whereby all research labs have access to each others’ work and data. The bottom line is that we will generate a better product for the microISV community if we all play nice and share. If the members of the alliance do not build a tightly-integrated network of information and ideas, we will lose a great deal of potential.  Of course, all this must go through Auburn’s OTT for approval.  Right now, the intellectual property policies are being updated, so we’ll need to make sure we have our agreements formalized.

Lastly, we discussed building the research alliance’s identity. Neither of us are certain if the alliance (umbrella organization) needs a legal identity yet. It will consist of nothing more than just a few web pages. Initially, all work will be done under the Auburn University Department of Computer Science and Software Engineering microISV Research Lab (gotta shorten that down somehow).  In fact, most of the actual operations will occur within one lab or another.  Only activities that involve all the labs, such as a collaborative book publishing, would fall under the alliance’s “identity.” Therefore, we’ll defer this for now.

In summary, the last roadblock to moving ahead with the microISV research has been reached and will soon be overcome.

• The draft version of the survey questions has been submitted to the IRB for review.
• A beta version of the site has been created and is undergoing testing.
• We’ll be meeting with someone in the OTT, soon, to formalize the research center’s status as a part of Auburn University.

I expect to launch the survey in the next week or two. Whee!

“I have 100 domains on Godaddy and i can say that this company is very reputable.’~'”

It seemed pretty innocuous, although the domain it pointed to had no content. I was about to approve it when I decided to run a quick Google search. The search showed that this exact quote was posted to various blogs over 300 hundred times and the commenter used a different name on each site.

I’m not sure what the commenter was up to, but I can think of a few theories. First, it could be a naive person thinking they can get a little “Google goodwill” for their site with links from a bunch of comments. Not likely, since their site is missing content. Of course, maybe their going to throw up some questionable content later after the comments get approved. Second, it could be a GoDaddy fanboy, who just loves GoDaddy so much that he/she must refute our tales of woe. But, I doubt it.  Rabid fans are usually more wordy.

Needless to say, I marked it as spam and tossed it in the trash.

What are your thoughts?