Comments for UsefulArts.us http://usefularts.us Online Law Blog: How trademark, copyright, privacy and politics shape the Web. Fri, 18 May 2012 21:00:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Law Firm’s Plagiarized Website Subject to Expanded Jurisdiction by Warning! These Things Will Kill Your Blog Posts Every Time http://usefularts.us/2009/08/10/brayton-purcell-over-recoron-recordon/#comment-11800 Warning! These Things Will Kill Your Blog Posts Every Time Fri, 18 May 2012 21:00:49 +0000 http://usefularts.us/?p=2766#comment-11800 [...] Law Firm’s Plagiarized Website Subject to Expanded Jurisdiction [...] [...] Law Firm’s Plagiarized Website Subject to Expanded Jurisdiction [...]

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by PoShun http://usefularts.us/2012/05/04/digital-experience/#comment-11793 PoShun Thu, 10 May 2012 22:38:26 +0000 http://usefularts.us/?p=8752#comment-11793 It is a great video and it shows the importance of communication. One thing I learned is that, to change a few words can really change the world. Well, maybe not the world but how people think. Some sentences simply make you feel that you are connected to each other, to this world, and that make changes. It is a great video and it shows the importance of communication.
One thing I learned is that, to change a few words can really change the world. Well, maybe not the world but how people think. Some sentences simply make you feel that you are connected to each other, to this world, and that make changes.

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by Cat http://usefularts.us/2012/05/04/digital-experience/#comment-11792 Cat Thu, 10 May 2012 21:23:08 +0000 http://usefularts.us/?p=8752#comment-11792 Like Trisha, I was torn between both statements and feel that they are entwined. I also come from a content background, but sometimes depending on the medium or context of a story, words aren't the way to tell it. Interestingly enough we see words at the beginning (the man's original sign), but they are more explaining his predicament (they don't carry the weight or sentiment we see and feel with the words at the end). The following the scenes in the video before and after his sign is changed are the accumulation of his experience. We then see the copy that articulates that experience and that initiated those interactions. So I'm all for combining those statements--marketing can be accumulation of experience that is expressed with intention with words. Like Trisha, I was torn between both statements and feel that they are entwined. I also come from a content background, but sometimes depending on the medium or context of a story, words aren’t the way to tell it. Interestingly enough we see words at the beginning (the man’s original sign), but they are more explaining his predicament (they don’t carry the weight or sentiment we see and feel with the words at the end). The following the scenes in the video before and after his sign is changed are the accumulation of his experience. We then see the copy that articulates that experience and that initiated those interactions. So I’m all for combining those statements–marketing can be accumulation of experience that is expressed with intention with words.

]]> Comment on Sexy & Smart, But Does This Mercedes Ad Sell? by Todd Bartlett http://usefularts.us/2012/05/09/mercedes-not-in-this-weather/#comment-11791 Todd Bartlett Thu, 10 May 2012 16:35:12 +0000 http://usefularts.us/?p=8899#comment-11791 Hey Dave, Like you say in your headline the video is "sexy and smart" but I also find it to be distasteful. Reebok has a similar campaign with the tagline "Cheat on Your Wife But Not Your Workout" which obviously promotes infidelity and they are taking a lot of heat for it right now. I'm not sure that this ad sells more cars, but maybe that is not their communication objective. Their objective may be to build awareness and this campaign certainly has the potential to do that. Hey Dave,

Like you say in your headline the video is “sexy and smart” but I also find it to be distasteful. Reebok has a similar campaign with the tagline “Cheat on Your Wife But Not Your Workout” which obviously promotes infidelity and they are taking a lot of heat for it right now.

I’m not sure that this ad sells more cars, but maybe that is not their communication objective. Their objective may be to build awareness and this campaign certainly has the potential to do that.

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by Todd Bartlett http://usefularts.us/2012/05/04/digital-experience/#comment-11790 Todd Bartlett Thu, 10 May 2012 16:19:50 +0000 http://usefularts.us/?p=8752#comment-11790 Hey Dave, I love the video. The creator does a great job of balancing the visual elements with the power of sound to capture the audience’s attention while simultaneously playing to their emotions. As Karolina notes, the video really captures the power of communication by using simple words to drive certain behaviors which is the core of advertising. Todd Hey Dave,

I love the video. The creator does a great job of balancing the visual elements with the power of sound to capture the audience’s attention while simultaneously playing to their emotions. As Karolina notes, the video really captures the power of communication by using simple words to drive certain behaviors which is the core of advertising.

Todd

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by SOL http://usefularts.us/2012/05/04/digital-experience/#comment-11789 SOL Thu, 10 May 2012 14:42:20 +0000 http://usefularts.us/?p=8752#comment-11789 I have to say I cried when I saw the video ... I agree with Trish, I think it is both. It is amazing how the right words can trigger so many emotions and change how your perceive things. But how do you know what are the right words? I have to say I cried when I saw the video … I agree with Trish, I think it is both. It is amazing how the right words can trigger so many emotions and change how your perceive things. But how do you know what are the right words?

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by Trish Y http://usefularts.us/2012/05/04/digital-experience/#comment-11788 Trish Y Thu, 10 May 2012 13:55:09 +0000 http://usefularts.us/?p=8752#comment-11788 I am a bit torn in having to choose one or the other: is marketing the power of words OR marketing is an accumulation of experience. I'd rather not choose, so I'm going to say that I think it is both and by this I think the former falls into the other. The words are just a part of the experience, albeit a very integral part. Rodica and Karo make excellent points, the video is absolutely beautiful, it illustrates compassion and trust between two strangers, the man is able to trust the woman and the woman is pulled in by his circumstance and chooses to use her gift of sight and words to help him. I think Rodica is spot on, that sometimes the blunt truth of someone's hardship can make people feel guilty and that guilt results in inaction. The new sign almost invokes the feeling of inspiration and in turn inspires passers by to lend a hand. I come from a place where content is king, but if you take a bigger look, content fits into an overall experience so I think they are not something to choose between, but they are tied together. I am a bit torn in having to choose one or the other: is marketing the power of words OR marketing is an accumulation of experience. I’d rather not choose, so I’m going to say that I think it is both and by this I think the former falls into the other. The words are just a part of the experience, albeit a very integral part. Rodica and Karo make excellent points, the video is absolutely beautiful, it illustrates compassion and trust between two strangers, the man is able to trust the woman and the woman is pulled in by his circumstance and chooses to use her gift of sight and words to help him. I think Rodica is spot on, that sometimes the blunt truth of someone’s hardship can make people feel guilty and that guilt results in inaction. The new sign almost invokes the feeling of inspiration and in turn inspires passers by to lend a hand. I come from a place where content is king, but if you take a bigger look, content fits into an overall experience so I think they are not something to choose between, but they are tied together.

]]> Comment on Visual Hammers Come Before The Verbal Nails: Content and Digital Experience by Rodica http://usefularts.us/2012/05/04/digital-experience/#comment-11787 Rodica Thu, 10 May 2012 02:59:19 +0000 http://usefularts.us/?p=8752#comment-11787 In this case, the words make all the difference. In marketing, copy content is aimed at stirring reactions and emotions to have the audience engaged. The blind man's message was true and sincere but it provoked guilt for some passers-by or made them feel uncomfortable because they couldn't do more, and in such moments people prefer to ignore or avoid the source of such feelings. In the message written by the woman, the blind man was not asking for help, he was just making a true statement that would induce a feeling of compassion, which is a much stronger feeling and more easily embraced by our human nature, being followed by a desire to do something, help or contribute somehow. In this case, the words make all the difference. In marketing, copy content is aimed at stirring reactions and emotions to have the audience engaged. The blind man’s message was true and sincere but it provoked guilt for some passers-by or made them feel uncomfortable because they couldn’t do more, and in such moments people prefer to ignore or avoid the source of such feelings.
In the message written by the woman, the blind man was not asking for help, he was just making a true statement that would induce a feeling of compassion, which is a much stronger feeling and more easily embraced by our human nature, being followed by a desire to do something, help or contribute somehow.

]]> Comment on Sexy & Smart, But Does This Mercedes Ad Sell? by Rodica http://usefularts.us/2012/05/09/mercedes-not-in-this-weather/#comment-11786 Rodica Thu, 10 May 2012 01:55:06 +0000 http://usefularts.us/?p=8899#comment-11786 No doubt that the ad maker attempted a witty turn of events. The man driving the car ends up outwitting his wife and the viewer has in the end a feeling of justice, if not victory. The problem here is that they might have jumped over their targeted segment. People who would buy a Mercedes would probably feel slightly offended to be persuaded by a sex ad. They would normally like to be considered more intelligent than making a car purchase based on their primal instincts. Another thing to consider though that this ad was made for the American market, which compared to the European one, can be more appreciative of the surprise or shock that comes with an ad, but I'm not sure it earned them points among Mercedes users. After all, I don't think Mercedes would like to be associated with a red convertible so often depicted in the movies as the car owned by men suffering from their mid-life crisis (first comes the car, then the mistress:). No doubt that the ad maker attempted a witty turn of events. The man driving the car ends up outwitting his wife and the viewer has in the end a feeling of justice, if not victory. The problem here is that they might have jumped over their targeted segment. People who would buy a Mercedes would probably feel slightly offended to be persuaded by a sex ad. They would normally like to be considered more intelligent than making a car purchase based on their primal instincts.

Another thing to consider though that this ad was made for the American market, which compared to the European one, can be more appreciative of the surprise or shock that comes with an ad, but I’m not sure it earned them points among Mercedes users.

After all, I don’t think Mercedes would like to be associated with a red convertible so often depicted in the movies as the car owned by men suffering from their mid-life crisis (first comes the car, then the mistress:).

]]> Comment on Sexy & Smart, But Does This Mercedes Ad Sell? by Karolina http://usefularts.us/2012/05/09/mercedes-not-in-this-weather/#comment-11785 Karolina Wed, 09 May 2012 22:36:15 +0000 http://usefularts.us/?p=8899#comment-11785 Another similar ad, this time by BMW: http://www.youtube.com/watch?v=KDjrkmKUXl4 - the message is not that direct as it was with the Mercedes and Harley Davidson ads. Another similar ad, this time by BMW:
http://www.youtube.com/watch?v=KDjrkmKUXl4
- the message is not that direct as it was with the Mercedes and Harley Davidson ads.

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