<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">

<channel>
	<title>User Driven Change</title>
	
	<link>http://www.userdrivenchange.com</link>
	<description>Give Them What They Want</description>
	<lastBuildDate>Thu, 24 Jun 2010 19:22:22 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/UserDrivenChange" /><feedburner:info uri="userdrivenchange" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
		<title>What Is Social Conversion</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/JhvaQGPiNQs/what-is-social-conversion</link>
		<comments>http://www.userdrivenchange.com/what-is-social-conversion#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:22:22 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[segment]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=935</guid>
		<description><![CDATA[credit: Ivan Walsh Earlier this week, and again today, I was presented with a new term: Social Conversion. What is social conversion? I think that the best working definitions use one of the following as their starting point: A Social Conversion is when a person clicks your link on a social media platform. A Social [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/what-is-social-conversion/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/what-is-social-conversion?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-social-conversion</feedburner:origLink></item>
		<item>
		<title>Can’t Get No Satisfaction</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/N4nt3M3yN8s/cant-get-no-satisfaction</link>
		<comments>http://www.userdrivenchange.com/cant-get-no-satisfaction#comments</comments>
		<pubDate>Wed, 16 Jun 2010 14:30:30 +0000</pubDate>
		<dc:creator>Jeff Noethen</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Indescribable]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[Working in Tech]]></category>
		<category><![CDATA[qualitative data]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[jeff noethen]]></category>
		<category><![CDATA[vending machine]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website optimization]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=925</guid>
		<description><![CDATA[Have you ever lost money in a vending machine?  Even more tantalizing is when you put money in, make a selection and then said selection gets stuck?  No matter how hard you shake and bang the machine your selection hangs on for dear life.  They’ve added a theft shield in the bin so there’s no [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/cant-get-no-satisfaction/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/cant-get-no-satisfaction?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=cant-get-no-satisfaction</feedburner:origLink></item>
		<item>
		<title>Why Repetition Supports Conversion</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/Avzk5FSsv2Q/why-repetition-supports-conversion</link>
		<comments>http://www.userdrivenchange.com/why-repetition-supports-conversion#comments</comments>
		<pubDate>Mon, 14 Jun 2010 18:57:20 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[purchase intent]]></category>
		<category><![CDATA[repetition]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=920</guid>
		<description><![CDATA[credit: loop_oh The short answer is that we recognize things even if we don&#8217;t remember them. Last week Kristy Bolsinger found this article http://www.neurosciencemarketing.com/blog/articles/unconscious-buying.htm about a study that found attention is not a significantly limiting factor in purchase intent. So, even if you don&#8217;t think about the button you don&#8217;t need yet, or the banner [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/why-repetition-supports-conversion/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/why-repetition-supports-conversion?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=why-repetition-supports-conversion</feedburner:origLink></item>
		<item>
		<title>Can Web Analytics Measure Quality?</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/J0tjS29fmTU/measuring-qualitative-values</link>
		<comments>http://www.userdrivenchange.com/measuring-qualitative-values#comments</comments>
		<pubDate>Thu, 10 Jun 2010 19:49:11 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[qualitative data]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[inflatemouse]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[performance indicators]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=916</guid>
		<description><![CDATA[credit: Arvind During today&#8217;s #CROchat one of the questions was about quality metrics: Q3: Should all CRO/SEO objectives be quantifiable, or can we include quality objectives? Yes, you can use qualitative objectives. However, you need to put some time into creating clear concepts and simple language in your communication with other departments or your client [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/measuring-qualitative-values/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/measuring-qualitative-values?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=measuring-qualitative-values</feedburner:origLink></item>
		<item>
		<title>Can Google Just Admit Failure?</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/CdnPzdJAyJ0/can-google-just-admit-failure</link>
		<comments>http://www.userdrivenchange.com/can-google-just-admit-failure#comments</comments>
		<pubDate>Tue, 08 Jun 2010 15:50:29 +0000</pubDate>
		<dc:creator>Jeff Noethen</dc:creator>
				<category><![CDATA[New]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[360]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[jeff noethen]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[wave]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=912</guid>
		<description><![CDATA[With the failures in adoption of Google Wave and Google Buzz, I think its time to question whether Google can really be considered a thought leader in the social universe.  When you think about it, Google started as a very anti social website.  The original appeal of Google was its simplicity and minimalistic look.  Google [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/can-google-just-admit-failure/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/can-google-just-admit-failure?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=can-google-just-admit-failure</feedburner:origLink></item>
		<item>
		<title>Postcards From a Web Analytics Conference</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/DiGhooJPhL0/postcards-from-a-web-analytics-conference</link>
		<comments>http://www.userdrivenchange.com/postcards-from-a-web-analytics-conference#comments</comments>
		<pubDate>Fri, 14 May 2010 17:43:37 +0000</pubDate>
		<dc:creator>Jeff Noethen</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[coremetrics]]></category>
		<category><![CDATA[crowd sourcing]]></category>
		<category><![CDATA[jeff noethen]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[web analytics jobs]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=904</guid>
		<description><![CDATA[I recently attended the Coremetrics 2010 client summit.  My role there was dual purpose.  Officially, I was there as an advanced Coremetrics user for the company that I work for.  As a three time attendee of the conference, my main goal was to make sure that my co-attendees enjoyed themselves and gleaned some good information [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/postcards-from-a-web-analytics-conference/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/postcards-from-a-web-analytics-conference?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=postcards-from-a-web-analytics-conference</feedburner:origLink></item>
		<item>
		<title>How Quickly Does SEO Become Outdated?</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/wB8ZcsnDqKM/how-quickly-does-seo-become-outdated</link>
		<comments>http://www.userdrivenchange.com/how-quickly-does-seo-become-outdated#comments</comments>
		<pubDate>Tue, 04 May 2010 20:02:29 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=896</guid>
		<description><![CDATA[Today during SEO 411 on Twitter (#SEO411) one of the questions was: What books do you recommend for learning SEO processes that aren&#8217;t outdated? E-books? Here are some of the responses: I&#8217;m sure these people are are earnest in their opinions, but they are looking at it in the wrong way. These answers are based [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/how-quickly-does-seo-become-outdated/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/how-quickly-does-seo-become-outdated?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-quickly-does-seo-become-outdated</feedburner:origLink></item>
		<item>
		<title>There Are Social Media Experts</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/4RpZnQykMT8/there-are-social-media-experts</link>
		<comments>http://www.userdrivenchange.com/there-are-social-media-experts#comments</comments>
		<pubDate>Mon, 03 May 2010 18:48:16 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=889</guid>
		<description><![CDATA[credit: *^ ^* Sherry Over the last three weeks I&#8217;ve seen a rather stupid rash of posts claiming that social media experts are a myth. Most recently an article at ereleases went popular on Sphinn. Many of these articles are ridiculous, duplicitous, and unhelpful. They make claims like: Social media is new and constantly evolving [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/there-are-social-media-experts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/there-are-social-media-experts?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=there-are-social-media-experts</feedburner:origLink></item>
		<item>
		<title>New User Driven Book Survey</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/iPVFM95u9WI/book-survey</link>
		<comments>http://www.userdrivenchange.com/book-survey#comments</comments>
		<pubDate>Mon, 26 Apr 2010 17:42:40 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[customer types]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[marketing channels]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[performance indicators]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=877</guid>
		<description><![CDATA[We are starting a new book. In the spirit of User Driven Change we are opening the decision up to you. Please read over the descriptions below and give your thoughts at the bottom. Thanks, Jeff and Carlos Geolocation: Geolocation by IP address has been around for quite a while, but with the rapid increase [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/book-survey/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/book-survey?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=book-survey</feedburner:origLink></item>
		<item>
		<title>Optimizing for Conversion in 3 Steps</title>
		<link>http://feedproxy.google.com/~r/UserDrivenChange/~3/_WjJ9f9c41I/optimizing-for-conversion-three-steps</link>
		<comments>http://www.userdrivenchange.com/optimizing-for-conversion-three-steps#comments</comments>
		<pubDate>Wed, 14 Apr 2010 19:14:25 +0000</pubDate>
		<dc:creator>Carlos del Rio</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[New]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[carlos del rio]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[customer types]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[segment]]></category>

		<guid isPermaLink="false">http://www.userdrivenchange.com/?p=872</guid>
		<description><![CDATA[There are three types of conversion optimization: Whole Site Conversion, Campaign Conversion, and Point Conversion. Depending on your specific situation they overlap, but here are some sample concepts. Credit: scaredy_kat Whole site conversion optimization considers buying cycle, entrance channel, on site action and sales cycle. These are comprehensive projects that are ongoing, like running a [...]]]></description>
		<wfw:commentRss>http://www.userdrivenchange.com/optimizing-for-conversion-three-steps/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.userdrivenchange.com/optimizing-for-conversion-three-steps?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=optimizing-for-conversion-three-steps</feedburner:origLink></item>
	</channel>
</rss>
