Forum One News

Designing E-Newsletters for Mobile Users

Andrew Cohen — Mon, 12 Dec 2011 22:51:23 +0000

Our old email's multi-column layout made the text small when viewed on an iPhone.

Do you check your email before you get dressed in the morning?

A recent survey showed that 35 percent of mobile workers check their email before doing anything else, including getting dressed or eating breakfast. Is your email newsletter dressed for success?

Responsive Design: How to Have a Mobile Website Without the Pain

Jason Cranford Teague — Fri, 09 Dec 2011 17:04:13 +0000

Between 2010 and 2015, the number of U.S. mobile Internet users will increase by a compound annual growth rate of 16.6 percent while PCs and other wireline services first stagnate, then gradually decline.
—The Daily Tech

The people coming to your website are using mobile devices more and more every day. This means that, unless you are prepared, they are viewing something intended for a large desktop screen on a tablet-size screen, or, even worse, on a tiny smartphone screen. What are your options?

Valuable Usability Testing: A Case Study of the Qatari Government Portal

Courtney Clark — Mon, 05 Dec 2011 20:33:15 +0000

Hukoomi has come a long way!

A case study on the usability testing of Hukoomi, Qatar's primary government portal.

5 Benefits of Progressive Enhancement

Jason Cranford Teague — Thu, 10 Nov 2011 17:48:31 +0000

The unstated expectation many clients have about a website is that it will look pretty much the same, no matter where they see it. Whether it's in the latest version of Firefox or an old version of Internet Explorer, the site should look and work exactly the same. Unfortunately, this often unquestioned assumption has been holding back the advancement of web design for years, as developers strive for what we have called "pixel perfection" among browsers with very different capabilities.

Your Top 10 Content Strategy Questions (Finally!) Answered

Michaela Hackner — Fri, 07 Oct 2011 18:15:08 +0000

Project Director Michaela Hackner often, blogs, speaks, and presents on content strategy. The Nonprofit Technology Network originally published this post online at NTEN.org and it is cross posted below with permission.

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues.

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. Your organizational content should be intentional.

Vote to Bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival

Michaela Hackner — Mon, 15 Aug 2011 13:17:03 +0000

Voting has begun to bring the Texas Content Massacre Panel to the 2012 SXSW Interactive Festival.

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days!

Are you as excited about the 2012 SXSW Interactive Festival as we are? We’ve already started counting down the days! Because we love it so, we’re hoping to bring a little bit of horror, and a whole lot of content strategy, to the 2012 panel line-up!

Content Strategy Resources

Michaela Hackner — Mon, 01 Aug 2011 19:25:05 +0000

The following materials were developed for webinars presented by Courtney Clark and Michaela Hackner including "Web Content Strategy: Creating Clear and Actionable Web Content." Below they are useful Content Strategy resources they shared during these sessions. Enjoy and feel free to add your favorites in the comments!

A list of useful content strategy resources curated by Courtney Clark and Michaela Hackner.

Don't Replace It, Grow It! How Forum One Refreshed Its Own Site

Jason Cranford Teague — Fri, 15 Apr 2011 02:00:44 +0000

Forum One's Redesigned Website

You've probably heard the old adage, "The shoemaker’s children go without shoes." While we’ve been busy at Forum One designing and developing websites and online strategies for our clients, it’s been hard for us to find the time to refresh our own website, ForumOne.com.

A case study of a refresh of ForumOne.com and how an approach of progressive enhancements to quickly achieve results.

Jason’s Top 10 SXSW Take Aways

Jason Cranford Teague — Sun, 03 Apr 2011 00:33:05 +0000

The dust has settled from SXSW 2011. I’ve had a chance to catch up on email, get over the conference crud I brought back, and my hearing in my right ear is slowly returning, so I thought now would be a good time to share some of the things that I learned at SXSW with you.

5 Ideas for "Appifying" Your Site

Jason Cranford Teague — Sat, 12 Feb 2011 19:03:41 +0000

It used to be the axiom on the Web that "content is king," but the king has a new rival.

It used to be the axiom on the Web that "content is king," but the king has a new rival. The best sites do not just placidly provide content to a passive audience, but engage that audience to help create and explore content through online tools or "apps." Applications are not just for the desktop anymore; in fact, with the rise of the Web, it is increasingly becoming easier and even necessary to create applications that hook into the internet or even run completely within a browser window.