USI Master Management, Communication & Health

The Chinese Opportunity

2012-05-22T12:50:00.000-07:00

The way most western people perceive China could be very, very misleading. This video by McKinsey & Company stresses the importance of rethinking our view on China. In line with the incredible growing speed of social media in China, the Chinese consumer emerges.

I can't wait to see this country, hopefully I will be there next year

The Key to Great Leadership: Boringness?

2012-05-21T14:48:00.001-07:00

What makes a leader great? Are there common traits great leaders share, and if so what are these traits?
The article below approaches the leadership and personality topic from an unusual way.

Although the idea sounds reasonable, I wouldn't rely on boringness being a plus in your next interview...

Boringness: The Secret to Great Leadership - Joel Stein - Harvard Business Review

The Perils of Social Coupon Campaigns

2012-05-20T19:09:00.001-07:00

Have you ever wondered if these whole Social Coupon idea works? Not only for the customer but for the other end of the transaction as well?

This MIT Sloan Management Review article helped me to deepen my knowledge about the subject quite a bit.

Enjoy!

The Perils of Social Coupon Campaigns

2012-05-07T23:11:00.001-07:00

Source: youtube.com via Guy on Pinterest

2012-04-22T17:57:00.002-07:00

Google+ Facts & Figures

Google+ is dead? No use at all? A failed project?

Just check out the figures and re-think.

Young, highly-educated and living in Cities; if that's not a perfect target audience for hiring I don't get the HR concept.

2012-04-16T14:49:00.002-07:00

Mac vs. PC

Personal Characteristics of the Owners

2012-04-10T18:53:00.000-07:00

Social Media @ Pamplin School of Business, Virginia Tech

The Anatomy of Going Viral

2012-04-08T20:48:00.002-07:00

[Via: Single Grain - A Digital Marketing Agency]

2012-03-30T14:25:00.002-07:00

Guy Kawasaki gives a speek on what he learned from Steve Jobs.

If you are even slightly interested in Entrepreneurship I highly recommend you to watch this.

2012-03-18T14:57:00.001-07:00

VT Spring 2012 - Some first Impressions

And some more in color

USI has it's own World AIDS Day 2011!

2011-11-22T10:58:00.001-08:00

Check out this group! You can have free aperitivo, have a chat and get condoms at no cost :)
World AIDS Day 2011 Lugano

Guy Kawasaki on Rules for Revolutionaires

2011-11-17T11:37:00.001-08:00

A basic video for Corporate Strategy . Lecture was held by Guy Kawasaki at WWDC 1997

You will find additional videos on youtube.com when searching for "Guy Kawasaki"

Development and Validation of the Online Social Support for Smokers Scale

2011-09-28T12:43:00.000-07:00

The actual issue of the Journal of Medical Internet Research published an interesting article about the role of social networks for smoking cessation.

The article shows pretty impressively how peer groups on social networks influence the successful ending of of tabacco addiction.

Check out the artikel by a CLICK

Economist Article on Spanish Health System

2011-09-21T13:02:00.000-07:00

"The Economist" released a article on extensivly growing health cost in Spain.

It points out quite well, that there won't be a easy solution to the topic. Especially since cutting health related resourced often generates more costs, by the side effects resulting of un-awareness in health concerns.

The Article is pretty focused on the data, so good to remember when speaking about cost of health systems.

Facebook Startpage Redesign

2011-09-21T12:40:00.000-07:00

Just found a brief video summary on the new fb design.
The blog post on fb itself is quite precise, the video will suit most users quite fine :)
It might be helpful for some ppl. Just give it a try.

FB Blogpost on new design

Guerilla Marketing by Greenpeace

2011-08-25T12:29:00.000-07:00

How to get hired

2011-08-23T13:06:00.000-07:00

Marketing is a enormously broad fiel of study and work.
This guy is a awesome example for best practice :)

Enjoy!

MCMH on FB

2011-08-22T12:54:00.000-07:00

Despite the webpage listed below, there is a FB group of MCMH students.
Although there are hardly 40 people participating, I would firmly recommend it to prospective students. You easily connect to actual students or alumni of USI and MCMH.

Ain't social media a great deal?

FB Group Management, Communication & Health

2011-08-18T12:31:00.000-07:00

The first information beside the USI homepage about my future classes were sent to me by e-mail a few days ago. It's a flash based Page with some additional information for prospective students. Click!

What immediately comes to mind: playing hookie won't work...

2009 9 students were enrolled
2010 3 students
2011 ?

I am waiting eagerly :)