I’m experimenting with curating content about using Facebook for business marketing with Scoop.it, a website that lets you create an online magazine on any topic.  This is the link to my Facebook for Business publication.  You can view and follow it and leave comments on individual excerpts.  Do check it out.

Here’s a teaser of 10 of my recent scoops on using Facebook for business marketing.

In addition to allowing you to select good links on your niche, Scoop.it is also a current awareness tool to help you keep abreast of news on that topic from blogs, social media and the web.  I’m a fan.

Have you tried Scoop.it?   No?  Learn how to use Scoop.it and get Scoop.it tips here.

Transcript:

How to Get a Facebook Recommendations Box on Your Facebook Business Page

(Note: Several times, I erroneously use the word “site” when I mean “Facebook page.”  Sorry.)

Hi, this is Peg Corwin and today I’m going to talk about Facebook recommendations.

I’m here on a page that I like called Tribeca Boutique. If we scroll down, we can see that there is a Recommendations Box here.

The question I have often been asked is how do I get a Recommendations Box on my Facebook page. (not website.)

Well, it’s a little tricky. I’m going to switch tabs. In order to have a Recommendations Box on your page (not site), you have to be a local business or place. So if you have set your Facebook page up as a company, as a brand or product, as an artist, entertainment or cause, you will not have Facebook recommendations.

Here is the box. To write a recommendation, we merely say “What a lovely boutique.” And then click recommend to post the recommendation. You have to be logged in as an individual. You can see that I posted this as myself.

But unfortunately there is no way to add this box if you have not set up your page as a local businesses. You can obviously re set up your page but that means that you can’t take your fans.

Bottom Line:  The only pages that can have Recommendations are local businesses.

I hope that answers a question, and that you understand the ins and outs of recommendations.

If you like this video, I hope you’ll give it a thumbs up and share it with your friends and Fans.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!

A client today asked me how to add a Facebook page link to an email signature, and other social media buttons as well.

Add Social Media Buttons in Outlook

I found this great video that shows you how to add Facebook, Twitter, Linkedin and YouTube icons below your signature in Outlook 2007, and a logo or photo as well.

Add Social Media Buttons in Gmail and other Web-Based Email Accounts

If you use a web-based account like Gmail, you must upload the icons on the web to an account like photobucket.com and link to them.  This video explains how.

My Facebook Page Link in Email Signature

Here is the result:

Took me 10 minutes to do it.  It’s an easy way to get more Likes, Fans, Followers, Connections and blog readers.

Shouldn’t you at least add your Facebook page link in email signature?

Here are 7 Facebook Page SEO tips from Nathan Latka’s recent post on the topic for SEOmoz.  Learn how to apply these tips by reading his article.

To better understand how to incorporate these Facebook page SEO tips, check the full article here.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!

Checking my news feed this morning, I find numerous examples of questions in status updates on Facebook pages.

Many of these updates had associated images that are not included.  But do they give you ideas about questions to ask on your Facebook page?

Status Updates on Facebook Pages

In 2013, will you continue to invest marketing efforts and dollars in your Facebook business page?

Heads up, Facebook page marketing is changing.

We small businesses have gotten accustomed to a free platform to gather and network with fans.  But as Facebook is now a public company, it is under pressure to raise revenues.  It’s not a nonprofit.  It’s not a public utility.  We have to expect and be prepared for this.

Get ready, because Facebook is moving to the “freemium” business model.  That means you get a basic features for free and pay for additional ones.

Promoted Posts

If you have over 400 Facebook page fans, you may or many not know that only 10% to 15% of those fans are seeing your page updates.  While the formula for displaying updates is complicated, roughly only the ones who have recently liked your page or interacted with your page by liking, commenting or sharing are seeing your posts.

In order to re-engage inactive fans, you have to pay to promote your posts.  You can choose to promote just to your own fans, or for more money, fans and their friends.  We’re talking $5-$200 per post.  Learn more on promoted posts in Facebook’s help section.

Sponsored Stories

Another promotion vehicle is the “sponsored story.”

What are sponsored stories?  ”Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.”

Find these under the advertising section of Facebook.

Premium Facebook Pages?

Remember how you have been dying for a list of the emails of your Facebook page fans?  How you have tried to keep track manually of your most active ones?  Or maybe you have purchased Facebook page analytics software?

According to John Haydon, author of books on Facebook marketing, “In 2013, we’ll see Facebook offering a premium version of Facebook Pages. This premium version will include advanced analytics that will give marketers greater insight around specific fan segments (top commenters, customers, new fans) and the ability to do frictionless email acquisition (click “join” within a Page update to opt in).”

If you want those features, you will be paying a monthly fee, I suspect.

Your 2013 Facebook Marketing Strategy?

Assuming you are not going to put your head in the sand, you have two choices:  pay or invest elsewhere.

If you choose to pay, start thinking of Facebook in terms of online social advertising.  Be sure your budget has an allocation for Facebook page marketing.

In 2013, you should probably plan to promote a certain number of selected posts to keep engaging those fans whose interest and engagement lags.  But also start thinking about paying for the platform and enhanced features as you would for any other service provider.

Or you can invest in strengthening your marketing presences elsewhere.  Build up your email and text marketing efforts, so you control access to your own customers.  Revamp your website to make it more engaging and social.

What’s your Facebook page marketing strategy for 2013?  And if Facebook is moving in this direction, can Twitter be far behind?

Add Your Facebook Business Page to our Directory

Transcription:

Schedule Updates on Facebook Pages Using Facebook to Do It

Hi this is Peg Corwin with Using Facebook for Business Marketing.  Today I’d like to show you how to schedule a update or post in Facebook, instead of scheduling updates in outside software.

Here we are on my Facebook page, Facebook for Business, and right down here is where we have an opportunity to put in a status update or post.

I’m going to click into this box and I have already copied a link that I would like to share.  I’m going to paste that link into the status update box and make a comment on it, saying  ”Improve you Facebook engagement with these tips.”

The question is how to I schedule that post?

I come down here to this little clock icon and I click the clock.  I click the Add Year and I’m going to make it 2012, Add Month and I’m going to use December, Add Day, the 4th, Add Hour, 10 am, and Add Minute 00.

If I click Schedule here, that is going to schedule that particular post.  You can see it right up here.  ”Your Post Will Be Published on Tuesday December 4, 2012 at 10 am.”

We can see it if we want to check it.  We can go back to the Activity Log and actually see the scheduled post.

So that’s a quick video on how how you schedule a post in the future inside Facebook.

If you like this video, I hope you’ll give us a thumbs up and share it with your friends.  Thanks.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!

Transcript of  ”How to Find Your Facebook Page URL”

Hi, this is Peg Corwin, and I’m with Using Facebook for Business Marketing. Today I’d like to show you how to find your Facebook page URL.

I’m on my personal profile here, I’m going over to the HOME button on the right, and I’m clicking on the drop down arrow.

You can see all of my pages, I’m going to click “Facebook for Business,” which is my main Facebook page.

And then up here (in the address bar on top) you can see the Facebook page URL.

Note that there is a question mark here. And the Facebook page URL is everything to the left of that question mark.

So if you copy everything to the left of that question mark, that’s how you find your Facebook page URL to copy and paste someplace else.

That’s how you find your Facebook page URL.

If you like this video, I hope you’ll give us a thumbs up and share it with your friends.

Thanks.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!

Transcript of video “How to Get Notifications from Facebook Pages You Like on Your Toolbar

Hi, this is Peg Corwin from Using Facebook for Business Marketing. Today I’m going to show you how to get notifications from Facebook pages that you like in the tool bar of your personal profile.

Here I am in my personal profile. If I click this globe icon, I can see notifications of updates from pages that I have requested notifications from.

How do you get other pages that you like to send you notifications? I’m going to show you.

You go to the Facebook search bar and you type the name of a page you want notifications from. I’m going to one from a page I liked called Perfect Floors Scraping. Right there.

I’ve already liked this page. I’m going to hover over it and I’m going to click “Get Notifications.” It’s as simple as that.

That’s how you get notifications on the toolbar of your Facebook account from pages that you like.

If you liked this video, I hope you’ll give it a thumbs up and share it with friends. Thanks.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!

Transcript  How to Get Facebook Updates in News Feed:

Hi, this is Peg from Using Facebook for Business Marketing. Today I’d like to show you how to get updates from Facebook pages you like in your personal news feed.

Here I am on my profile page. I’m going to go up to the Facebook search bar and type the name of a Facebook page I’m interested in. It’s called Imagyneer. There is it.

I’m going to click like, to Like the page. Then as I hover over it I have options of getting notifications when this page make updates or actually getting updates in my news feed.

I’m going to click “Show updates in news feed.”

That’s you get updates from pages that you like in your personal news feed.

If you like this video, I hope you’ll give it a thumbs up and share it with friends.

Thanks.

Please Like my Facebook for Business page on Facebook and get updates from it in your news feed to keep up with the latest Facebook Marketing Tips!