Hello to Youth sells anti-aging night creams.

Over 800 small businesses from around the world have listed their Facebook pages, and other social media presences, in our directory of Facebook business pages.  Today we look at the wide range of businesses in the beauty and spa niche that are using Facebook — their locations and the types of products and services they offer.

Countries of Beauty and Spa Listings

Donna Chang is located in Bangkok, Thailand

In the small sample of 40 listings in the Beauty and Spa category of our directory of Facebook business pages, we have businesses from all over the world, including:

• United States, 25
• United Kingdom, 3
• Australia, 3
• India, 3
• Ireland, 1
• Canada, 1
• Thailand, 1
• No location, 3

Beauty and Spa Products

Cazarra sells British skin care products

Both services providers and sellers of products have Facebook business pages.  Among the product businesses in this directory are:

• Cazarra London – skin care products
• Emerge for Men — hair products
• Hello to Youth – anti-aging night cream
• Jasche Soap — soaps
• Light of the Moon — cosmetics
• Mansav and Mothers — sanitary napkins and diapers
• Nature’s Will — body butter
• Right Hand Mrs — admin and management products in the hair and beauty industry
• Slim Simple – weight loss products
• Ten Image Cosmetics — men’s skin care
• Unwrap a Sexier You — supplements, skin care and body contouring products

Beauty and Spa Services

The page of Avon rep Brenda Brown-Paul

There are many spa and beauty service providers in this directory of Facebook business pages. They come in various strips, too.  One might categorize them as:

• Hair stylists , including salons and barber shops – Head2Head or Naturals Unisex.
• Day spas, with a range of beauty and massage services like Vivid Hair and Beauty, Donna Chang, Spandana Spa, Visage de Layla, Plum Salon and Spa
• Cosmetics reps, including those from Avon (Great Day!) and Mary Kay
• Cosmetic treatment services, like  Global Laser Cosmetics and Idealaser Hir
• Hair removal and hair treatment, including laser and hair regrowing, like Idealaser Hair.
• Wellness consulting such as My Beautiful Natural Essence
• Tanning salons, such as Stop and Glow Mobile Spray Tanning.
• Image, style and modeling consultants, including First Class Beauty Consulting and Styphoria.
• Beauty supermarkets, like Tilton Beauty Supply

It’s fair to say that businesses are selling a wide variety of health and beauty products and services on the internet, and using Facebook to promote their business presences.

Just click this link to add your Facebook business page, and all your social media outposts, to our directory of Facebook business pages.  Or better yet, get featured in your niche with a Spiffy Featured Listing, for only $10 a month.  You must have a Facebook page to be included.

Learn all about the new format for Facebook pages, including the Facebook page timeline.  Find links to Facebook interactive tutorials and help, plus tips various pros in these links.

Facebook’s Own Explanations and Video Training

Click Graphic to View Facebook's Interactive Course

Facebook’s Interactive Course on the New Timeline Format

facebook.com/about/pages

Facebook.com/help/pages/new-design

Facebook.com/page_guidelines.php

Facebook Page Timeline Tips from Others

Complete Guide to Setting Up Your New Facebook Page Design, Hubspot

Facebook Timeline for Brands: The Complete Guide, Mashable

10 Tips for Killer Facebook Brand Pages, ImediaConnection

Facebook Timeline Features You Haven’t Heard About Yet, AllFacebook

Facebook Brand Timelines : 6 Big Changes Every Marketer Needs to Understand, Mashable

9 Facebook Brand Timeline Changes Marketers Need to Know, Ignite Social Media

Timeline for Brands: How to Prepare for Your Company’s New Facebook Page, Mashable

4 Cool Applications for Facebook Timelines, AllFacebook

Getting Started with the New Facebook Timeline Pages, Ignite Social Media

20 Facebook Cover Page Photos to Inspire Your Brand, Mashable

Facebook Timeline is the Best Thing for Brands Since Pinterest, AllFacebook

Timeline for Facebook Pages: a Complete Overview of New Features, InsideFacebook

Have you converted your page yet?  What problems are you facing?  What questions do you have?  Please leave a comment.

Here are 3 ways to find apps for a Facebook page, just in case you have had trouble locating them.

What are apps?  As background, Facebook pages have built-in features like the ability to upload photos that cumulative in a photo tab.  You can add other tab links (that list of links down the left in the screenshot above) using Facebook-approved applications, or “apps.”

But where do you find the one you need to integrate your email software or add polls or sell on Facebook?

1.  Facebook Search

You can find apps for a Facebook page using Facebook’s search box.  Be sure you are using Facebook as your profile, not your page. (Apparently they are connected to profiles and not pages.) If you are logged in as your page, you will have to go back to your profile before you can add the app.

Check the screenshot above for a sample search for an ecommerce app.  Type in your search term and when you get results, go down the list of tabs on the left and click Apps.  This filters results by those with an Add to Page link, and eliminates Facebook fan pages for those apps. Investigate the alternatives, the number of subscribers using each, and their costs.

2.  Third Party App Directories

App directories like AppsBistro allow you to find apps for a Facebook page by type.  Their site says:

“Appbistro helps small businesses grow.

•  We recommend the best Facebook Business Applications for your page.
• Our applications are rated and reviewed for quality assurance by our dedicated staff.
• Each application includes screen shots and instructions. Some come with tutorial videos.
• Live support available via email, live chat and phone.”

3.  Your Existing Online Software Applications

Say you use Constant Contact email software and you want to integrate events listings or add an email signup tab to your Facebook page.  You can find apps for a Facebook page by searching the help section of your software to learn about authorized options.  For example, I searched “help” in the Constant Contact email software in the screenshot above and found, among others, a way to add events to a Facebook business page.

We hope these three sources help you find good apps for your Facebook page.  Please share in a comment other sources you use to locate Facebook apps.

Sponsored Ad

Where can you list your Facebook Business Page to get more exposure, more fans, more Likes?   Aside from general purpose directories and places like Linkedin, there are directories of Facebook pages where you can add your page.  Sometimes it’s free and sometimes there is a fee.

We started the FB Business Pages Directory to enable small business owners and their clients to find Facebook business pages by business category and geography.  We’d love to have you list your page there, for free.  But there are other directories as well, and here’s a list.

We have not had much luck submitting free listings to these directories.  It may be that you have to be a big brand or pay to get listed, despite what most say.

List your Facebook Business Page in Directories

• Facebook’s Facebook Page Directory.  It’s page displays logos by general topics.  Above see a screenshot of  local businesses and places.  There is no way to search by keyword.  In my mind, it is virtually worthless.  Facebook says your page is automatically listed there.
• The Page Finder “an easy way to list of find Facebook Pages.”  You can browse by category, keyword or geography.  Sounds good, but in my experience, listings never load.  Here’s a sample search.  No listings would display.  We have submitted our page  but cannot find it by keyword or tag.

• Fan Page List  ”The social media directory of official accounts of your favorite brands, celebrities, movies, TV shows and sports teams.”  There are subcategories under main categories.  For example, under brands are these categories: airlines, automotive, colleges, cruise, dining, events, food/beverage, lodging, media, nonprofits, retail.  We submitted our Facebook for Business page, but it was never approved.

• Like This FanPage.  “Promote your Facebook fan page.”  Listing categories are free, priority listing $15 one-time, and featured, $180 per year.  We submitted a free listing twice, and it has never been approved.

• Top Facebook Followers.  Browse by genre or search by keyword.  The name of the listing is a hyperlink to the Facebook page, and there is a one sentence description below.  We have submitted our page, but are unable to find it in search.

List Your Facebook Business Page in the FB Business Pages Directory

Now that you’ve seen the competition, please do add your Facebook business page, and other social media links, to our directory, the FB Business Pages Directory.  It’s free, unless you want to be featured, or choose to advertise with a banner ad.

Sample Listing in the FB Business Pages Directory

How do you create a custom landing tab, or page?  What apps should you use?  What’s the process?

Here are 8 videos to answer those questions.  Learn how to use Pagemodo, Wildfire, Iwipa, Lujure, Static HTML, SocialAppsHQ, and North Social to create custom Facebook tabs. Most have a free version or an introductory offer.

Facebook Apps to Create a Custom Landing Tab

Below are videos that demonstrate how each of the apps work, some created by the app developer and some by users.

Pagemodo

Pagemodo App Page   One tab/page is free with their branding.

Wildfire

Wildfire App   Basic tab is free.

Iwipa

Iwipa App Page   Basic level is free.

Lujure

Lujure App Page   Basic level is free with their branding.

Static FBML

Static HTML App Page  Free

North Social

North Social apps  $14 day free trial and then $19.95 a month.

SocialAppsHQ

SocialAppsHQ Page   Welcome tab $.99 per month for one tab with less than 100 fans.

FanAppz

FanAppz Page  8 day free trial.

Facebook Tabs plugin for WordPress

Facebook Tabs Manager for WordPress   Free.

Examples of Custom Landing Tabs

We’ve been reviewing the custom welcome tabs of pages in various business niches.  See examples of pages that use Pagemodo, Fanappz, Wildfire and other apps.  Check these out for ideas on what to put on your custom tab.

•  Arts and Entertainment
• Automotive
• Beauty and Spa
• Event Planning and Services
• Financial
• Food

Choose Your App and Create Your Custom Landing Page

Hope these videos help you select an app to create a custom landing tab for your Facebook business page.

Add your Facebook page to free directory?  Really?   Yes, watch the above video to learn how to add links to your Facebook business page, other social media links like Twitter, Google Plus, and Yelp, as well as your website.   Add a page of copy.  Provide your address and get found on Google maps.  All for free.

Free Listing in Facebook Pages Directory

Featured Listing in Facebook Pages Directory

If you wish to be featured in your niche, you can pay a small monthly fee to be highlighted.  Or advertise to a niche with a banner ad.

Featured Listings appear at the top, with a red star.

Add your Facebook page to free directory, the FB Business Pages Directory, today.

You voted with your fingers, and here are the most popular Facebook business marketing posts on this blog from 2011.  Favorite topics among these top 10 Facebook marketing posts include custom tabs, use of questions and tags, finding your Facebook URL, adding Twitter, and automating status updates.

Top 10 Facebook Marketing Posts on This Blog

1. What is a Facebook Welcome Tab, a Facebook Welcome Page? Why Have One?
2. Add a Custom Landing Tab to Your Facebook Business Page
3. Use Facebook Questions on Your Facebook Business Page
4. Tag a Business in a Status Update on Your Facebook Business Page
5. How to Find Your Facebook Business Page URL
6. Add Twitter to Your Facebook Business Page
7. Facebook Recommendations for Your Facebook Business Page
8. Add a Photo Album to Your Facebook Business Page
9. Automated Status Updates on a Facebook Business Page: Pros and Cons
10. Types of Questions in Status Updates on a Facebook Business Page

Thanks for voting with your clicks for these top 10 Facebook marketing posts.  We wish you and your business a successful 2012.

If you want your business to be found in Facebook or Google searches, it helps to have your important keyword phrases in your Facebook page name.

Your Facebook page name may or may not match your business name.  If your business name doesn’t have your main keywords, you’d be wise to choose a Facebook page name that includes them.  Learn the ins and outs of Facebook SEO.

Facebook Page Name: Examples With Keywords

Below are examples of page names using topical and geographic keywords, just to give you ideas.  Some may be the actual business name, like Canine Massage Chicago, but others add keywords to their Facebook page name.  What I consider keywords are highlighted in red.

• Tacoma’s Realtor Sharon Benson
• Lake Point Tower, Chicago Condos with Spectacular Views
• Artist Veronica Young
• Canine Massage Chicago
• House of Many Styles Barbar Shop
• Free Information on South Florida Real Estate Opportunities
• LodgeAway: The Vacation Rental Specialist
• Marchitelli’s Kiski Valley Inn Italian American Restaurant
• Moyal Chiropractic – 305 531-2933 Chiropractor, South Beach Florida
• Jancy Jane Smith Career Counseling
• Thuy Epperson State Farm Agent
• Noah’s Ark Pet Store
• Third Eye Studio Web and Graphic Design
• Raleigh Mortgage Guy
• Soiree Productions Wedding Event Planning Studio
• West Suburban Chicago Real Estate Gregg-Slapak REALTOR
• Ryan N Musto Financial Advisor
• Distinctive Dentistry by David Weiman DMD
• Deianira Spa Clinical Skincare
• Go Coastal in Carolina with the Burtchfield Group

Improve Your Facebook Page Name?

Guest blogger Amanda Rinker has contributed this post on New Year’s resolutions for a Facebook page.

With the New Year coming I’ve been thinking of how to revamp my Facebook business page, not so much in terms of the look, but in how I market my business and attract followers. I manage my business page Amanda Rinker Editing, Etc. in which I provide writing, editing and social media services to independent professionals and small businesses. My page has been semi-successful with my professional welcome and contact tabs, and it even matches my website, but something is lacking. I need to beef up my Facebook business page by spending more time on implementing marketing, and not just on the appearance of it, but in an affordable or even free manner. Here are my New Year’s resolutions for my Facebook business page:

1. Of course gain more fans. I plan on reaching out to previous and current clients and asking them to “share” my page. I will also send emails to those current clients asking if they need any updates to the Facebook pages I currently manage or if they have any upcoming writing projects I can copy edit. In my emails I will make sure to include a link to “like” my Facebook business page in my signature.
2. Add a “Testimonials” tab. I want to prove to prospective clients that I have a professional business by sharing the testimonials on my website right on my Facebook page. Showing the satisfaction of others will help prospective clients decide that I am the best option for their project.
3. Have more thoughtful posts with easy answers. Right now I just post every now and then, not overloading my fans with updates. I like to post a lot of open-ended questions, but I almost never get a response. I am going to post more “likeable” statuses so that fans are not obligated to type out an answer, but just click the simple like button. This will give me more interaction that I need without hassling fans.
4. Create more deals. Finally, I plan on having more word-of-mouth (or email share) deals between current customers and prospective customers. A $5.00-off referral is appealing to small businesses and professionals. I may even add a “Deals” tab to suggest different client referrals or time-based offers.

 Those are my four Facebook business page resolutions for 2012. What are yours?

Highlighted this week are Facebook business marketing links on how to tag a Facebook business page photo, how the Timeline changes marketing, addition of sponsored stories to the ticker, private messaging by pages, and Facebook functionality for your website.

Our Facebook Business Marketing Link This Week

Tag a Facebook Business Page Photo

Facebook Business Marketing Links from Around the Web

Facebook to Include Sponsored Stories in News Feeds, Mashable
“Introduced last January, Sponsored Stories — a new ad format integrating your Facebook friends’ activities into small ads — began appearing in the column on the right side of the News Feed. Last month, the ads began appearing in the Ticker as well. ”

How to Design Your Facebook Timeline Cover Image Using PowerPoint (With Video), Suitminute
Step by step instructions in a quick video.

Facebook Page, Can I Talk to You In Private?  Marketing Pilgrim
“Facebook is one of the easiest ways to contact a brand, company, even a celebrity. Now they’re making it even easier to share your thoughts with Private Messages for Pages.”

10 Ways to Add Facebook Functionality to Your Website, Social Media Examiner
“Now, with over 10 social plugins available to the public (and free of charge!), website owners need to decide how best to utilize the available tools for their businesses. The first question you’re probably asking is: Do they even work?”

Facebook Timeline Cover Images:  Is Promotional Content Allowed?  Mari Smith
“Facebook seems to be dissuading users from showcasing anything other than a personal image…I have scoured Facebook’s Help Center and Terms and have found nothing to directly indicate that it is not permitted to have any business-related content on your Cover.”

Google+ Adds Features to Compete with Facebook, Inside Facebook
“The most prominent new feature is the ability to control how much content from each Circle is shown in a user’s stream, similar to what Facebook allows users to do for individual friends. ”

Facebook Explains Sponsored Stories and other Ads, AllFacebook
A notice called “About advertising on Facebook,” says David Cohen, “describes how targeted ads on Facebook work, what sponsored stories are, and why the social network accepts advertising in the first place.”

How Timeline Changes Marketing on Facebook, AllFacebook
The Timeline has implications for Likes, Sponsored Stories and Graphrank.

Study Finds Marketers Misunderstood Their Facebook Fans, Inside Facebook
“What is interesting about this survey’s findings is the discrepancy between why consumers say they like companies on Facebook and why marketers think they do.”

Earlier Facebook Business Marketing Links

13 Facebook Business Marketing Links, 12-16-11