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Your Time and Social Media

Lori Isachsen — Wed, 19 Oct 2011 20:38:01 +0000

“Social media” is defined by Wikipedia as “media for social interaction, using highly accessible and scalable publishing techniques.” In laymen’s terms, social media helps people connect online. In popular usage, the term “social media” typically refers to social networking and sharing sites, including the following: • Blogs • Forums • Image/Photo-Sharing Sites • Video-Sharing Sites • Twitter • MySpace [...]

Check Up Time!

Lori Isachsen — Thu, 21 Jul 2011 02:08:09 +0000

In many areas of our lives we get a check up, such as going to the dentist or doctor, but do we give our business that same opportunity? No matter how large or small your business is, a yearly check up is an invaluable tool for getting your business into tip-top shape and positioned to [...]

Digital Communication Overpowering the Personal Touch

Lori Isachsen — Thu, 16 Sep 2010 22:40:39 +0000

Email, texting, twittering, facebooking, skyping and all the other forms of social media have overwhelmed us and taken over the way we communicate, including myself. We seem to be so caught up with technology and instantly acknowledging others through blanket responses that we’ve lost our way to communicate with a personal touch. Being that my [...]

Seven Questions to Ask Yourself

Lori Isachsen — Mon, 13 Sep 2010 14:27:10 +0000

There are no stupid questions. The only stupid question is the one that isn’t asked. Whether you’re just starting out or trying to grow your business to even greater heights, I’m sure you have many questions about your next steps. Usually, the questions that come into your mind are more concrete in nature: Who is [...]

10 Ways to Effective Interpersonal Communication Skills

Lori Isachsen — Tue, 07 Sep 2010 20:38:44 +0000

The 21st century seems one poised to be the communication century, where the old ways fall by the way side, as true communication goes further and further toward building bridges between people, and greases the skids in the business world between coworkers, clients and managers in ways that would seem impossible even a generation ago. [...]

Manage Your Energy For Better Results

Lori Isachsen — Wed, 01 Sep 2010 13:39:18 +0000

Learning how to manage your energy goes along with the post I wrote a few days ago explaining the importance of knowing yourself and what works for you. Another part of that strategy is also knowing and managing your energy cycle, levels and preferences. Then the next step is figuring out how to use that [...]

5 Tips to Writing an Engaging Headline

Lori Isachsen — Wed, 25 Aug 2010 20:59:58 +0000

The success of marketing copy such as brochures, ads, and press releases depends on the headline—or in the case of an email, the subject line. It needs to grab the reader and compel him or her to take action by reading the brochure or opening the email. It’s your first hurdle, and it’s a big [...]

The Symbolic Value of the Brand

Lori Isachsen — Thu, 19 Aug 2010 00:00:28 +0000

The symbolic representation is usually composed of a name and images or concepts that distinguish it. When it comes to logo, usually we refer to the graphical representation and expertise in graphic design, where the brand can be represented by a combination of symbol and / or logo. However, the concept of branding is far [...]

Outdoor Digital Signage – Sunlight, Weather, Temperature and Content

Lori Isachsen — Thu, 12 Aug 2010 17:18:17 +0000

With so many displays now used in indoor environments for digital signage many advertisers and retailers are opting to take their screens outdoors were there is less competition and the audience numbers are greater.But outdoor digital signage is whole new ball game, compared to using indoor screens, with numerous challenges and obstacles that have to [...]

How Important Are Reader Relationships?

Lori Isachsen — Sun, 08 Aug 2010 01:21:04 +0000

What are some effective ways that you can use to build trust with others? You must first learn about them and get to know them. Of course, it is much easier to do this in person, but with a little effort, this can also be accomplished on the web. But, why would we go to [...]