If you don’t have the data. then you can’t have the right information.
If you don’t have the right information, you can’t derive any meaningful insights from it.
If you don’t derive any meaningful insights, you can’t create a competitive strategy.
If you can’t create a competitive strategy, you can’t create a solid work plan.
If you can’t create a solid work plan, you can’t execute.
If you can’t execute. well… you’re done.

Get the right data. It’s foundational.

What is potential?

Most often, you hear it in a positive spin. A speculative evaluator mentions that a person, a project, an idea has potential.

One of the best and most poignant definitions I ever heard was that potential was simply unused talent.

When a former client and business partner looked at me with much respect and appreciation from the conversation we had just had and said to me “Dude, you have so much potential”, it made me feel good and made me cringe at the same time.

How much “unused talent” do you, your team, and your organization have right now? It’s time to start converting potential to results.

When I mention headlines, you likely think of newspaper or magazine articles, but in a fast paced moving world, where we are constantly inundated with people, messages, signs, and interruptions competing for your attention, the headline is all we have time for. It determines whether we’ll pay attention or not.

Everything is a headline. An email subject line. A tweet. The title of a blog post. Even the response when someone asks “What do you do?”

Focus on your headlines and open more doors to deeper engagement.

There are many things you can do to get attention. Or, there are things that you can do to EARN attention. Know the difference and choose the latter.