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	<title>Van West Media Blog</title>
	
	<link>http://www.vanwestmedia.com/blog</link>
	<description>Digital Marketing insight and trends</description>
	<lastBuildDate>Wed, 19 Jun 2013 19:39:55 +0000</lastBuildDate>
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		<title>Social Media Consulting</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/RhJOCQtEdUQ/</link>
		<comments>http://www.vanwestmedia.com/blog/social-media-consulting/#comments</comments>
		<pubDate>Wed, 19 Jun 2013 19:39:55 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Van West Media]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1897</guid>
		<description><![CDATA[In this day and age, social media makes a huge impact on where your business can stand amongst the rest. The growth you can achieve from a social network is endless as people from all over are connected to each &#8230; <a href="http://www.vanwestmedia.com/blog/social-media-consulting/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fsocial-media-consulting%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>In this day and age, <a href="http://www.vanwestmedia.com/traffic.html">social media</a> makes a huge impact on where your business can stand amongst the rest. The growth you can achieve from a social network is endless as people from all over are connected to each other in ways you can&#8217;t even imagine. As a marketing agency, we understand the impact of such a strategy.</p>
<p><a href="http://www.vanwestmedia.com/traffic.html">Social Media</a> builds <a href="http://www.vanwestmedia.com/traffic.html">Search Engine Optimization</a> (SEO) and therefore, brings more traffic to your site not only through the social media networks themselves, but through large search engines as well. Here a chart to help you understand the capabilities:</p>
<p><img class="alignnone" src="http://www.vanwestmedia.com/images/trafficImage.png" alt="" width="781" height="538" /></p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fsocial-media-consulting%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/RhJOCQtEdUQ" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Using Profanity to Build Your Brand</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/oGYNfEjVmqg/</link>
		<comments>http://www.vanwestmedia.com/blog/using-profanity-to-build-your-brand/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 16:11:56 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[crude]]></category>
		<category><![CDATA[fml]]></category>
		<category><![CDATA[fun my life]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[jell-o]]></category>
		<category><![CDATA[k-mart]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[memorable]]></category>
		<category><![CDATA[profanity]]></category>
		<category><![CDATA[quirky]]></category>
		<category><![CDATA[relative]]></category>
		<category><![CDATA[ship my pants]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1892</guid>
		<description><![CDATA[Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the &#8220;realness&#8221; in having profanity in &#8230; <a href="http://www.vanwestmedia.com/blog/using-profanity-to-build-your-brand/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fusing-profanity-to-build-your-brand%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the &#8220;realness&#8221; in having profanity in ads, but for a family-based audience, the allusion worked just as well. Many <a href="http://www.vanwestmedia.com/corporate-identity.html">brands</a> such as Jell-O and K-Mart followed this route to an entertaining and memorable campaign.</p>
<p>Jell-O made a twist on the popular acronym FML by changing the phrase to &#8220;Fun My Life.&#8221; Through this campaign came the tagline: &#8220;We&#8217;re on a mission to fun things up one #FML <a href="http://www.vanwestmedia.com/traffic.html">tweet</a> at a time.&#8221; This idea makes for an ad that&#8217;s both familiar to the people and quirky. For those who use profane language, it&#8217;s hilarious, and for those who don&#8217;t, it&#8217;s a cute new saying. This works for both groups of people, making it the best kind of ad because it&#8217;s appealing to everyone. With the #FML hashtag, the ad is also easily spreadable through all <a href="http://www.vanwestmedia.com/traffic.html">social media</a> aspects.</p>
<p style="text-align: center;"><a href="http://www.vanwestmedia.com/blog/using-profanity-to-build-your-brand/fml/" rel="attachment wp-att-1894"><img class="aligncenter  wp-image-1894" title="fml" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/fml.jpg" alt="" width="587" height="288" /></a></p>
<p>Similar to Jell-O&#8217;s &#8220;FML&#8221; campaign, K-Mart also alluded to profanity to grab the attention of audiences with their &#8220;Ship your pants&#8221; commercial. This phrase that sounds similar to the common crude saying, but is actually informative and makes sense to the <a href="http://www.vanwestmedia.com/corporate-identity.html">brand</a>. The fact that it implies profanity, yet is relatable is what makes this commercial hilarious.</p>
<p><a href="http://www.vanwestmedia.com/blog/using-profanity-to-build-your-brand/ship/" rel="attachment wp-att-1893"><img class="aligncenter size-full wp-image-1893" title="ship" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/ship.jpg" alt="" width="450" height="253" /></a></p>
<p style="text-align: center;"><a href="http://www.youtube.com/watch?v=I03UmJbK0lA">Click here to watch the &#8220;Ship My Pants&#8221; commercial!</a></p>
<p>Having an ad that makes people laugh is one easy way to get it to click with an audience. It&#8217;s what makes it memorable and most likely shared with others. Although profanity isn&#8217;t usually something advertisers want to place in their ads, the allusion of it makes for great marketing material. The <a href="http://www.vanwestmedia.com/traffic.html">relativity</a> to the crude language is what makes it seem more &#8220;real&#8221; to audiences. It&#8217;s what can make the ad seem like one with the audience rather than just some informative brand that seems to be on a higher level than the people. Sometimes, <a href="http://www.vanwestmedia.com/corporate-identity.html">brands</a> need to have that feel for the people to want to partake in using that product or service and profanity seems to be one of the great ways for these large brands to make a statement in the advertising industry.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fusing-profanity-to-build-your-brand%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/oGYNfEjVmqg" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Xbox One vs. PlayStation 4</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/PlxJLEMhSXE/</link>
		<comments>http://www.vanwestmedia.com/blog/xbox-one-vs-playstation4/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 16:15:43 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[capabilities]]></category>
		<category><![CDATA[console]]></category>
		<category><![CDATA[playstation 4]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[ps4]]></category>
		<category><![CDATA[used]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[xbox one]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1887</guid>
		<description><![CDATA[Yes, it&#8217;s been the latest craze with the release of these two video game systems. People are shocked to see that Sony paved their way to success with their PlayStation 4 by knocking the Xbox One down in this battle &#8230; <a href="http://www.vanwestmedia.com/blog/xbox-one-vs-playstation4/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fxbox-one-vs-playstation4%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Yes, it&#8217;s been the latest craze with the release of these two video game systems. People are shocked to see that Sony paved their way to success with their PlayStation 4 by knocking the Xbox One down in this battle of the consoles. The reasoning for this? A whole array of reasons.</p>
<p><a href="http://www.vanwestmedia.com/blog/xbox-one-vs-playstation4/logos/" rel="attachment wp-att-1888"><img class="aligncenter size-full wp-image-1888" title="logos" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/logos.jpg" alt="" width="620" height="350" /></a></p>
<p>A main reason is the price. The PlayStation 4 goes for $399 while the Xbox One goes for $499. That is a $100 difference, which is a large amount of money. Unless the Xbox One has impecable features that one simply cannot afford to live without, the PlayStation 4 would be the better option.</p>
<p>Capabilities are another issue. If the Xbox One had features that the PlayStation 4 didn&#8217;t, that would make the price more worth it but the reality is that the PlayStation 4 is more versatile. Unlike the PlayStation 4, the Xbox One won&#8217;t let games from previous consoles such as the Xbox 360 play on the system. This would mean that used games would be of no use to this machine. The inability to play used games means spending even more money on games to play for the Xbox One. As if the price for the Xbox One wasn&#8217;t already high enough?! The PlayStation 4, on the otherhand, allows for the usage of older PlayStation games on the system.</p>
<p><a href="http://www.vanwestmedia.com/blog/xbox-one-vs-playstation4/consoles/" rel="attachment wp-att-1889"><img class="aligncenter size-full wp-image-1889" title="consoles" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/consoles.jpg" alt="" width="600" height="300" /></a></p>
<p>All in all, Sony has made a great influence on their audience due to important aspects like price and capabilities for their PlayStation 4. The Xbox One has less features and is far more costly to buy and upkeep. It&#8217;s important to understand the necessities of what the people want. If you keep having negative features for your product while your competitor is releasing amazing ones, you&#8217;re bound to lose in the competition.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fxbox-one-vs-playstation4%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/PlxJLEMhSXE" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Apple iOS7</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/2tGBjfL733c/</link>
		<comments>http://www.vanwestmedia.com/blog/apple-ios7/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 16:30:29 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[appe]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[fall]]></category>
		<category><![CDATA[ios7]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[minimal]]></category>
		<category><![CDATA[mode]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[operating system]]></category>
		<category><![CDATA[settings]]></category>
		<category><![CDATA[sleek]]></category>
		<category><![CDATA[thin]]></category>
		<category><![CDATA[translucent]]></category>
		<category><![CDATA[update]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1882</guid>
		<description><![CDATA[As technology updates, many new features are made and designs often become sleeker and more minimalist. iOS7, the iphone&#8217;s new operating system has a new look and feel with flatter icons and thinner typefaces. However, Apple hasn&#8217;t changed the basic &#8230; <a href="http://www.vanwestmedia.com/blog/apple-ios7/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fapple-ios7%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>As technology updates, many new features are made and <a href="http://www.vanwestmedia.com/web-design.html">designs</a> often become sleeker and more minimalist. iOS7, the iphone&#8217;s new operating system has a new look and feel with flatter icons and thinner typefaces. However, Apple hasn&#8217;t changed the basic gestures and most of the interactive motions are pretty much the same, with a few exceptions.</p>
<p><a href="http://www.vanwestmedia.com/blog/apple-ios7/ios7/" rel="attachment wp-att-1883"><img class="aligncenter size-full wp-image-1883" title="ios7" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/ios7.jpg" alt="" width="520" height="292" /></a></p>
<p>&#8220;It&#8217;s like getting an entirely new phone, but one you know how to use,&#8221; said Apple&#8217;s senior vice president of Software Engineering, Craig Federighi. Apple CEO Tim Cook dubbed it the &#8220;biggest change to iOS since the introduction of the iPhone.&#8221;</p>
<p>There is a &#8220;cleaner&#8221; <a href="http://www.vanwestmedia.com/web-design.html">design</a> with a brighter color scheme and simplified icons for common apps such as iMessage, Calendar and Camera.  The extra shadows and lines on apps like Weather, iTunes and Notes are gone as well. On top of making the apps you&#8217;re using sleeker, iOS7 added a translucent <a href="http://www.vanwestmedia.com/web-design.html">feature</a> so that users can see their phone&#8217;s background through their keyboard while typing in certain apps and while checking their notifications.</p>
<p><a href="http://www.vanwestmedia.com/blog/apple-ios7/ios7-2/" rel="attachment wp-att-1884"><img class="aligncenter size-full wp-image-1884" title="ios7.2" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/ios7.2.jpg" alt="" width="1022" height="687" /></a></p>
<p>Control Center is also a <a href="http://www.vanwestmedia.com/web-design.html">new</a> option that helps people reach options that are normally 3 levels deep in settings such as Bluetooth, Airplane Mode, Do Not Disturb Mode, and Brightness. These options easily available at the Control Center save your fingers the trouble of going through so many levels within the Settings Panel. I personally find this very convenient as I go through the Settings Panel very often to change my mode throughout the day, espcially when I&#8217;m out and trying to save as much battery life as possible.</p>
<p>Yes, there is a lot of criticism for the <a href="http://www.vanwestmedia.com/web-design.html">design</a> of the new iOS7 but there are some very good features to this new update. Some design aspects do need some work as they look very tacky. The sleek <a href="http://www.vanwestmedia.com/web-design.html">look</a> is there but objects do look very flat as well. This both hinders the look but makes it easier to look through the phone and its features. I&#8217;m sure Apple will think of a way to combine the good on both parts in this beta test and come up with something amazing come fall, which is when this new operating system is said to be released.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fapple-ios7%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/2tGBjfL733c" height="1" width="1"/>]]></content:encoded>
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		<title>Happy 85th Birthday Maurice Sendak!</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/dmeh5uxyoyk/</link>
		<comments>http://www.vanwestmedia.com/blog/happy-85thbirthday-maurice-sendak/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 16:42:14 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[85]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[creatures]]></category>
		<category><![CDATA[cult]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[maurice sendak]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[storybook]]></category>
		<category><![CDATA[storyline]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[where the wild things are]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1874</guid>
		<description><![CDATA[Famous for writing and illustrating Where the Wild Things Are and many other children&#8217;s books, Maurice Sendak has made himself a name as an artist. For many famous artists, a specific art style is associated with them and Sendak is &#8230; <a href="http://www.vanwestmedia.com/blog/happy-85thbirthday-maurice-sendak/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fhappy-85thbirthday-maurice-sendak%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Famous for writing and illustrating Where the Wild Things Are and many other children&#8217;s books, Maurice Sendak has made himself a <a href="http://www.vanwestmedia.com/corporate-identity.html">name</a> as an artist. For many famous artists, a specific art <a href="http://www.vanwestmedia.com/corporate-identity.html">style</a> is associated with them and Sendak is one of them. Sendak&#8217;s unique combination of using creatures that would normally be scary and the personality of an innocent little boy to create a storyline and <a href="http://www.vanwestmedia.com/corporate-identity.html">influence</a> the look and feel of the art itself has really made a great <a href="http://www.vanwestmedia.com/corporate-identity.html">impact</a> on his audience.</p>
<p><a href="http://www.vanwestmedia.com/blog/happy-85thbirthday-maurice-sendak/sendak/" rel="attachment wp-att-1876"><img class="aligncenter size-large wp-image-1876" title="sendak" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/sendak-1024x454.jpg" alt="" width="640" height="283" /></a></p>
<p>Not only has this nature of art <a href="http://www.vanwestmedia.com/corporate-identity.html">impacted</a> young children, but Maurice has been able to create a <a href="http://www.vanwestmedia.com/corporate-identity.html">cult-like</a> group of fans. Where the Wild Things Are has become one of those classic tales for young children that people continue to love as they grow older. It has affected people so greatly that we are still now celebrating his birthday after his death last year. The mere 30 pages with 2 sentences each were able to <a href="http://www.vanwestmedia.com/corporate-identity.html">transform</a> into an amazing hour and a half movie that reflected the book in it&#8217;s entirety.</p>
<p><a href="http://www.vanwestmedia.com/blog/happy-85thbirthday-maurice-sendak/wtwta/" rel="attachment wp-att-1875"><img title="wtwta" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/wtwta-1024x466.jpg" alt="" width="640" height="291" /></a></p>
<p>The great storyline that helps children to overcome their fears and influence them to use their imagination as well allows much room for illustrative <a href="http://www.vanwestmedia.com/corporate-identity.html">creativity</a>. Sendak understood this and created a new <a href="http://www.vanwestmedia.com/corporate-identity.html">style</a> of art that reflected him personally. This idea makes for a great artist as people are able to see similar features in his works and immediately connect them with Sendak himself. As an artist, he was able to <a href="http://www.vanwestmedia.com/corporate-identity.html">brand</a> himself in this manner.</p>
<p>Making a <a href="http://www.vanwestmedia.com/corporate-identity.html">name</a> or style or personality that is unique and reflects you or your <a href="http://www.vanwestmedia.com/corporate-identity.html">brand</a> or company is truly what makes you special and prominent to mass audiences. It is through this nature that a renowned artist like Sendak was able to so heavily <a href="http://www.vanwestmedia.com/corporate-identity.html">influence</a> his fans.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fhappy-85thbirthday-maurice-sendak%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/dmeh5uxyoyk" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Say It With Bacon This Father’s Day</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/nWj8b3-Z1Ao/</link>
		<comments>http://www.vanwestmedia.com/blog/say-it-with-bacon-this-fathers-day/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 16:05:27 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[Health & Food]]></category>
		<category><![CDATA[In the News]]></category>
		<category><![CDATA[bacon]]></category>
		<category><![CDATA[beloved]]></category>
		<category><![CDATA[dad]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[familiar]]></category>
		<category><![CDATA[familiarity]]></category>
		<category><![CDATA[father]]></category>
		<category><![CDATA[father's day]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[irony]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[oscar meyer]]></category>
		<category><![CDATA[present]]></category>
		<category><![CDATA[say it with bacon]]></category>
		<category><![CDATA[share]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1869</guid>
		<description><![CDATA[As Father&#8217;s Day is soon approaching, we understand that sometimes it&#8217;s difficult to find the perfect present for your beloved dad. Oscar Meyer understood men and their universal love for all things meat, especially bacon. Through this, the famous brand &#8230; <a href="http://www.vanwestmedia.com/blog/say-it-with-bacon-this-fathers-day/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fsay-it-with-bacon-this-fathers-day%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>As Father&#8217;s Day is soon approaching, we understand that sometimes it&#8217;s difficult to find the perfect present for your beloved dad. Oscar Meyer understood men and their universal love for all things meat, especially bacon. Through this, the famous <a href="http://www.vanwestmedia.com/corporate-identity.html">brand</a> of lunch meat made a parody of those commercials connecting jewelry with love to women.</p>
<p><a href="http://www.vanwestmedia.com/blog/say-it-with-bacon-this-fathers-day/bacon/" rel="attachment wp-att-1870"><img class="aligncenter size-full wp-image-1870" title="bacon" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/bacon.png" alt="" width="480" height="282" /></a></p>
<p>This twist of the typical commercials we are all so used to seeing gives audiences a sense of <a href="http://www.vanwestmedia.com/corporate-identity.html">familiarity</a>. It creates irony because we expect to see something extravagant like a watch or other piece of jewelry presented to the men but instead, we see bacon. This ironic notion makes you laugh and smile, bringing about a <a href="http://www.vanwestmedia.com/corporate-identity.html">positive</a> attitude for people. When something makes you laugh, you&#8217;re likely to remember it and want to <a href="http://www.vanwestmedia.com/traffic.html">share</a> it with others.</p>
<p>Another thing about bacon is that it is a very <a href="http://www.vanwestmedia.com/corporate-identity.html">popular</a> food. This brings a high advantage to Oscar Meyer and their beloved meat. Many people understand the wonderous feeling when one is consuming bacon as it is delicious. Some people may even see this commercial and think &#8220;Bacon really is amazing. I would love to get bacon as a present.&#8221; Because the meat is so popular with crowds, this parody can actually turn into a reality by making people want to go out and buy bacon to experience what those in the commercial are <a href="http://www.vanwestmedia.com/corporate-identity.html">feeling</a>.</p>
<p style="text-align: center;"><a href="http://www.vanwestmedia.com/blog/say-it-with-bacon-this-fathers-day/present/" rel="attachment wp-att-1871"><img class="aligncenter size-full wp-image-1871" title="present" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/present.jpg" alt="" width="322" height="191" /></a><span style="text-align: center;"><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=uaqf4DsjWYU">Click here to watch the &#8220;Say It With Bacon&#8221; Video!</a></span></p>
<p>Through experience and familiarity, Oscar Meyer wins in presenting this commercial.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fsay-it-with-bacon-this-fathers-day%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/nWj8b3-Z1Ao" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>COMING SOON: Ruby and Jack’s Doggy Shack</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/2gNnPyj00mw/</link>
		<comments>http://www.vanwestmedia.com/blog/ruby-and-jacks-doggy-shack/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 15:48:54 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cat]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[first-rate]]></category>
		<category><![CDATA[getaway]]></category>
		<category><![CDATA[grooming]]></category>
		<category><![CDATA[home away]]></category>
		<category><![CDATA[manhattan]]></category>
		<category><![CDATA[new york city]]></category>
		<category><![CDATA[nyc]]></category>
		<category><![CDATA[pet]]></category>
		<category><![CDATA[pet care]]></category>
		<category><![CDATA[pet service]]></category>
		<category><![CDATA[play care]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[ruby and jack's]]></category>
		<category><![CDATA[ruby and jack's doggy shack]]></category>
		<category><![CDATA[slumber care]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[upper east side]]></category>
		<category><![CDATA[vacation]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1863</guid>
		<description><![CDATA[Van West Media is proud to present the design and development for Ruby and Jack&#8217;s Doggy Shack. With many years of experience involving the care of pets, Ruby and Jack’s Doggy Shack provides a special home away from home for &#8230; <a href="http://www.vanwestmedia.com/blog/ruby-and-jacks-doggy-shack/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fruby-and-jacks-doggy-shack%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Van West Media is proud to present the <a href="http://www.vanwestmedia.com/corporate-identity.html">design</a> and <a href="http://www.vanwestmedia.com/corporate-identity.html">development</a> for Ruby and Jack&#8217;s Doggy Shack. With many years of experience involving the care of pets, Ruby and Jack’s Doggy Shack provides a special home away from home for your cat or dog. This wellness center for your beloved pet will be located in the Upper East Side with services including play care, slumber care, grooming, training and more. Ruby and Jack’s understands the demands placed on pet parents in New York and are here to help you and your pet truly have it all with an uncompromising level of care.</p>
<p><a href="http://www.vanwestmedia.com/blog/ruby-and-jacks-doggy-shack/logo/" rel="attachment wp-att-1864"><img class="aligncenter size-full wp-image-1864" title="logo" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/logo.png" alt="" width="524" height="171" /></a></p>
<p>Ruby and Jack&#8217;s owners, Stephen Markowitz, Michael Friedenberg and Aaron Tropp are all beloved pet owners with extensive management knowledge. With their experience with both the business and clientele, they are the most qualified, after you of course, to care for your pet. The love and care Ruby and Jack&#8217;s will provide will leave your pet as happy as ever, giving you the ability to meet your needs out in the world as well as warm the hearts of your pets.</p>
<p><a href="http://www.vanwestmedia.com/blog/ruby-and-jacks-doggy-shack/tagline/" rel="attachment wp-att-1865"><img class="aligncenter size-full wp-image-1865" title="tagline" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/tagline.png" alt="" width="534" height="62" /></a></p>
<p>You and your pet won&#8217;t be disappointed as all the necessities including top-quality food, grooming, training and slumber care as well as all the fun stuff are provided. Experience this first-rate home away from home and you won&#8217;t regret it! Your pet is ensured to have &#8220;wet noses and warm hearts&#8221; in this wonderful place!</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fruby-and-jacks-doggy-shack%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/2gNnPyj00mw" height="1" width="1"/>]]></content:encoded>
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		<title>The Rose Hill Estate</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/2GBlhODVHZU/</link>
		<comments>http://www.vanwestmedia.com/blog/the-rose-hill-estate/#comments</comments>
		<pubDate>Mon, 03 Jun 2013 15:49:56 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[What's Happening at VWM]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[getaway]]></category>
		<category><![CDATA[hamptons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Rose Hill Estate]]></category>
		<category><![CDATA[southampton]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1855</guid>
		<description><![CDATA[Set between Southampton and Bridgehampton is The Rose Hill Estate, an elegant manor with luxurious amenities to give you a wonderful and memorable stay. The traditional, yet sophisticated property is set as the best possible getaway as activities range from &#8230; <a href="http://www.vanwestmedia.com/blog/the-rose-hill-estate/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fthe-rose-hill-estate%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Set between Southampton and Bridgehampton is <a href="http://www.therosehillestate.com">The Rose Hill Estate</a>, an elegant manor with luxurious amenities to give you a wonderful and memorable stay. The traditional, yet sophisticated property is set as the best possible getaway as activities range from laying by the pool and quietly reading a book to having a late-night drink at the private bar. With the professional and committed staff and amenities, the opportunities at this wonderful estate are endless.</p>
<p><a href="http://www.vanwestmedia.com/blog/the-rose-hill-estate/patio/" rel="attachment wp-att-1856"><img class="aligncenter size-full wp-image-1856" title="patio" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/patio.png" alt="" width="825" height="549" /></a></p>
<p>This year-round available estate serves you a full gourmet breakfast out on the patio on warmer mornings and the same high-quality meal in the stunning dining rooms during the colder months. The central-air system also makes sure you are as comfortable as possible during your stay, regardless of the weather. On top of the that, there are fireplaces to receive extra warmth on those cold, winter nights and stone patios in the shade to cool off on those hot, summer nights as well.</p>
<p><a href="http://www.vanwestmedia.com/blog/the-rose-hill-estate/inside/" rel="attachment wp-att-1857"><img class="aligncenter size-full wp-image-1857" title="inside" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/06/inside.png" alt="" width="822" height="544" /></a></p>
<p>Not only is the estate itself amazing, but the location is as well. With the accommodations centrally-located in the Hamptons, five-star restaurants and chic stores are easily accessible from the estate. This stay is one you should not pass up as it will exceed your expectations as a getaway.</p>
<p>To find more information, check out their website at <a href="http://www.therosehillestate.com/index.html">www.therosehillestate.com</a>!</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fthe-rose-hill-estate%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/2GBlhODVHZU" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Marketing to Share Your Happiness</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/TX43U--9VvE/</link>
		<comments>http://www.vanwestmedia.com/blog/marketing-to-share-your-happines/#comments</comments>
		<pubDate>Fri, 31 May 2013 16:45:40 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Design & Development]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[can]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[cola]]></category>
		<category><![CDATA[germaphobes]]></category>
		<category><![CDATA[germs]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[pop]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[share your happiness]]></category>
		<category><![CDATA[soda]]></category>
		<category><![CDATA[split]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1851</guid>
		<description><![CDATA[For years, Coca-Cola has been marketing happiness through their products, ensuring that feeling when consuming Coke. With this marketing technique, they also promoted sharing the product with others to &#8220;share the happiness.&#8221; With bottles of Coke, the drink was easily &#8230; <a href="http://www.vanwestmedia.com/blog/marketing-to-share-your-happines/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fmarketing-to-share-your-happines%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>For years, Coca-Cola has been <a href="http://www.vanwestmedia.com/corporate-identity.html">marketing</a> happiness through their products, ensuring that feeling when consuming Coke. With this marketing technique, they also promoted sharing the product with others to &#8220;share the happiness.&#8221; With bottles of Coke, the drink was easily shared, but now they have created a way to share a can of Coke as well. The product designers understood the difficulty in <a href="http://www.vanwestmedia.com/corporate-identity.html">portraying</a> the motto while sipping on a can of Coke and so, they designed a can made for this very purpose.</p>
<p><a href="http://www.vanwestmedia.com/blog/marketing-to-share-your-happines/coke/" rel="attachment wp-att-1852"><img class="aligncenter size-full wp-image-1852" title="coke" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/05/coke.jpg" alt="" width="652" height="367" /></a></p>
<p style="text-align: center;"><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=72fRuE8vmo0">Click to watch the video!</a></p>
<p>By looking into a direction that expands on the original &#8220;Share Your Happiness&#8221; motto, Coca-Cola is able to capture its original audience and keep them interested while obtaining others as well. People already recognize Coca-Cola and their relation to &#8220;Happiness.&#8221; This literal translation of the motto really transforms the <a href="http://www.vanwestmedia.com/corporate-identity.html">brand</a> and also intrigues people as it looks pretty cool. Thanks to this innovative design and understanding of what the people want, germaphobes are now able to share their happiness through Coke as well.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fmarketing-to-share-your-happines%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/TX43U--9VvE" height="1" width="1"/>]]></content:encoded>
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		<title>The Next Media Evolution: YouTube Channel News</title>
		<link>http://feedproxy.google.com/~r/VanWestMedia/~3/4m19IfGa-FQ/</link>
		<comments>http://www.vanwestmedia.com/blog/the-next-media-evolution-youtube-channel-news/#comments</comments>
		<pubDate>Wed, 29 May 2013 16:03:02 +0000</pubDate>
		<dc:creator>Cynthia</dc:creator>
				<category><![CDATA[Digital Advertising]]></category>
		<category><![CDATA[In the News]]></category>
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		<category><![CDATA[18-34]]></category>
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		<category><![CDATA[buzzfeed]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[entertainment]]></category>
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		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.vanwestmedia.com/blog/?p=1845</guid>
		<description><![CDATA[Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on mobile. CNN and BuzzFeed are &#8230; <a href="http://www.vanwestmedia.com/blog/the-next-media-evolution-youtube-channel-news/">Continue reading <span class="meta-nav">&#8594;</span></a><img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fthe-next-media-evolution-youtube-channel-news%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/>]]></description>
			<content:encoded><![CDATA[<p>Online media and news spreads faster than on any other network including television and print media. This is due to the versatility of its nature. Anything online can be seen on a desktop or on <a href="http://www.vanwestmedia.com/mobile-friendly-websites.html">mobile</a>. CNN and BuzzFeed are collaborating to bring television news into the online world by launching an entertainment and video news channel on YouTube called CNN BuzzFeed.</p>
<p><a href="http://www.vanwestmedia.com/blog/the-next-media-evolution-youtube-channel-news/buzzfeed-cnn/" rel="attachment wp-att-1846"><img class="aligncenter size-full wp-image-1846" title="buzzfeed-cnn" src="http://www.vanwestmedia.com/blog/wp-content/uploads/2013/05/buzzfeed-cnn.png" alt="" width="584" height="305" /></a></p>
<p>&#8220;There has been a massive cultural shift in how people—particularly young people—consume news and entertainment,&#8221; Steinberg said. &#8220;Over 70 percent of BuzzFeed&#8217;s traffic is social, almost half is <a href="http://www.vanwestmedia.com/mobile-friendly-websites.html">mobile</a>, and we are seeing these huge shifts earlier than others because the majority of our readers are 18-34.&#8221;</p>
<p>With 60 million users, BuzzFeed already has a strong presence on the web. They have also been making steps to include more substantial news to their site by adding a business-news section. By collaborating with CNN, BuzzFeed is expanding on that idea. CNN, on the other hand, is also at an advantage as they are trying to stay relevant among the younger generation to boost their ratings.</p>
<p>&#8220;By pairing the journalistic strength and reach of the CNN brand with BuzzFeed&#8217;s unique editorial approach and young audience, our partnership will enable both organizations to engage new audiences,&#8221; K.C. Estenson, svp of CNN Digital, told the Journal.</p>
<p>This new collaboration looks like the next big thing as people are able to watch and spread the news quicker. The advantage of having the news on a YouTube channel is its <a href="http://www.vanwestmedia.com/mobile-friendly-websites.html">mobility</a> and the ability to share the link on <a href="http://www.vanwestmedia.com/traffic.html">social media</a> networks. This media evolution is the start of news for the future and is sure to grow.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=147345&k=14&bu=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog&r=http%3A%2F%2Fwww.vanwestmedia.com%2Fblog%2Fthe-next-media-evolution-youtube-channel-news%2F&bvt=rss&p=wordpress" style="float:left;" xml:base="http://www.vanwestmedia.com/blog/feed/" width="1" height="1" border="0" align="right"/><img src="http://feeds.feedburner.com/~r/VanWestMedia/~4/4m19IfGa-FQ" height="1" width="1"/>]]></content:encoded>
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