Varolii Blog » Wireless/Telcom

Don’t let Messaging Apps fool you!

Tim Fujita-Yuhas — Mon, 01 Apr 2013 08:48:36 +0000

Enabling text messaging as part of a cross channel application is the smart move. In a recent Wall Street Journal article dated Thursday, March 28, 2013, they talked about the rise of Messaging apps and contrasted this with SMS text messaging. See the picture below for background information. Let’s clear up a couple points of possible ... Related posts:

HTML5 - What is it and what does it mean to me? Apps not required?

Mary Cook — Fri, 09 Dec 2011 17:53:45 +0000

Even if you're a Web novice, you may already have heard the term “HTML5” by now. You can almost feel the buzz amongst designers and web users! Google, Apple, Facebook and others have been constantly in the mix -- and they're all pulling their socks up to maximize the benefits of this exciting new platform. Even if ... Related posts:

Catch 22 - Why Congress Must Modernize the TCPA

Brian Moore — Thu, 03 Nov 2011 15:51:27 +0000

Joseph Heller does not get enough credit for coining the term "Catch 22". How many authors can claim a phrase that conveys so much meaning in two little words, immediately understood as a shorter yet more eloquent version of "between a rock and a hard place"? In the book by the same name, Catch 22 ... Related posts:

Interactive Communications and the CRM Puzzle: The Last Mile of CRM

Kael Kelly — Mon, 10 Oct 2011 18:59:05 +0000

In the 1990s and 2000s, as broadband networks proliferated, telecommunications service providers struggled with what the industry coined as “the last mile problem.” High bandwidth networks crisscrossed the country, yet mostly narrowband copper wire ran from the Telco central office to the customer’s home. The last mile problem was how to get the customer access ... Related posts:

Personalization Pays Off - Part 2

Brian Moore — Thu, 08 Sep 2011 21:35:21 +0000

When communicating with customers, does personalization matter? Can you expect a return for the effort and expense of recognizing your customers as individuals? In Personalization Pays Off - Part 1, we discussed the tension between your customer's desire for personal treatment and your company's need to keep costs low by delivering products and services that are essentially ... Related posts:

Personalization pays off

Brian Moore — Fri, 26 Aug 2011 16:05:20 +0000

Since all of us are consumers, at one time or another we’ve had to communicate with the companies with whom we do business about some opportunity or issue in our relationship. Our satisfaction with that interaction often has as much to do with how, when or where the communication took place as it does with ... Related posts:

Collections and the Increasingly Mobile Consumer

Bill Shock - SMS alerts are not enough

Brian Moore — Mon, 01 Aug 2011 23:16:04 +0000

Are mobile service providers ready to comply with the FCC's proposed bill shock rules? From my perspective, the answer is "yes, but..." Before I explain what that "but" means, lets briefly define bill shock. Better yet, lets have the FCC do it: As mobile devices have become more and more complex, consumers have had ... Related posts:

Court Rules Consumer can Revoke Consent to be Autodialed

Brian Moore — Wed, 20 Apr 2011 02:24:01 +0000

The US District Court for the Southern District of California has ruled that a consumer can revoke their consent to be autodialed or receive recorded messages at their wireless number either orally or in writing. Related posts:

Strategic Defaulters and Cash Flow Managers

Brian Moore — Sat, 09 Apr 2011 07:39:16 +0000

According to a study by Experian, the recession and housing market meltdown has spurred some borrowers to behave in unexpected ways - so different in fact they have come up with category names: Strategic Defaulters and Cash Flow Managers. Strategic Defaulters are borrowers with prime or even super prime credit ratings that choose to default ... Related posts:

Welcome Calls are Effective Relationship Building Tool

Brian Moore — Tue, 15 Mar 2011 23:20:47 +0000

Welcome calls are a great way for a company to begin a relationship with a new customer. Beyond delivering a heartfelt "thank you" for their business, welcome calls effectively bridge the gap from the point of sale to the point of service. This is especially important when the relationship is established through an indirect channel ... Related posts: