Varsha Chitale, Author at ValueNotes Strategic Intelligence

Deluge of investment in healthcare?

Varsha Chitale — Wed, 08 Jun 2016 07:25:06 +0000

Private equity investment in healthcare will continue to see high growth due to strong industry drivers and a track record of successful exits. This is likely to drive up valuations. Over the last few years, the healthcare sector has seen

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Will genetic testing disrupt the traditional clinical diagnostics industry?

Varsha Chitale — Wed, 18 May 2016 05:56:19 +0000

The advent and commercialisation of genetic testing threatens to disrupt the diagnostics space. How will this affect the traditional diagnostic services industry? In recent years, rapid advances in genomics have made gene sequencing available for commercial applications in healthcare and

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Revisiting ROI on competitive intelligence

Varsha Chitale — Tue, 09 Feb 2016 05:59:12 +0000

Very few if any organisations have found reliable ways to measure the ROI on competitive intelligence activities. However, competitive intelligence teams do need to establish their value in helping the organisation meet its business objectives to justify their very existence.

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Getting past customer intelligence jargon

Varsha Chitale — Tue, 12 Jan 2016 05:24:57 +0000

Everyone agrees that the customer is the proverbial king, and many companies have processes for gathering some customer feedback. The successful ones are those that actually listen to what their customers are saying. Since customers are the raison d’être of

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Brand perception – entwining of product quality and after-sales service

Varsha Chitale — Tue, 29 Sep 2015 12:57:36 +0000

Perception on the quality of an engineering product is closely related to the quality of after-sales service that goes with it. Most B2B customers of industrial equipment place quality of the product on top or in the top 2-3 most

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Whose Brand perception? – Users versus Non-Users

Varsha Chitale — Fri, 25 Sep 2015 05:45:48 +0000

Brand perception is important because having a strong brand helps open many more doors for a company – with current and potential customers, financiers, potential partners and employees, among others. So when you want to understand how your brand is

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ValueNotes BrandMeter – actionable intelligence from brand perception

Varsha Chitale — Wed, 23 Sep 2015 10:11:56 +0000

I like to look at reviews before buying things and I imagine others do too. While it is easy to find reviews and comments on consumer durables – like hair dryers, refrigerators, washing machines and so – on social media,

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Healthcare equipment – reaching rural markets in India

Varsha Chitale — Wed, 05 Aug 2015 07:14:14 +0000

In order to tap opportunities beyond the metros and tier I cities in India, healthcare devices suppliers need to do much more than enhance their distribution networks and sales reach in smaller cities and towns. Most medical device suppliers are

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Distribution challenges for medical equipment & devices in India

Varsha Chitale — Wed, 31 Dec 2014 10:29:13 +0000

India has a huge unmet demand for healthcare and consequently for medical devices and equipment. Most global companies, large and small, are either already selling products in India or are planning to enter the market. However, setting up a distribution

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Innovation in medical devices in India – making it happen

Varsha Chitale — Tue, 16 Dec 2014 05:59:47 +0000

There has been a lot of buzz around low cost innovation in healthcare in India. The Harvard Business Review and McKinsey & Co have studied the innovations in the delivery of health services in the country that have made it

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