Vaughn Street, LLC

Book Marketing Tactics for Quality versus Quantity

Scott Spiewak — Sun, 24 Mar 2013 05:17:00 +0000

Fresh Impact PR Group loves coaching about all things publishing and book marketing. Many times authors will call us from all over the world needing helping taking their messages to the next level and need ideas on how best to reach high visible media exposure. We talk with authors all the time about the best [...]

5 Ways to Sell More Books than Oprah at any Level

Scott Spiewak — Sat, 09 Mar 2013 21:06:55 +0000

Over the years we have had authors on Oprah’s program. While Oprah may be the queen of television, it still takes a village to sell a lot of books. In fact most recently, our client Devon Franklin, the VP of Sony Pictures was featured on Super Soul Sunday. The results to being on the show [...]

Hey Perspiring Authors – STOP Writing Your Book!

Mike Loomis — Fri, 08 Mar 2013 14:09:23 +0000

For the love of God, and in the name of Gutenberg… STOP writing your book! There’s a rumor going around, about the mysterious way a book is created. Someone locks themselves in a room, pushes words from their brain, through their fingers, into a manuscript, until a book appears. Arduous. Pixie dust is somehow involved. [...]

Why C.S. Lewis Didn’t Write For Christianity Today…a little something you can take away from that.

Holt Vaughn — Thu, 24 Jan 2013 15:13:31 +0000

Sometimes our talents need to shift, to flow in different ways or channels. This little article about Lewis got me to thinking in a slightly different way than the article points, but it works in terms of the need to be able to flow, adapt, shift, communicate to varied and differing audiences, etc. Check out [...]

What Churches and Ministries Can Learn From Elections: The Proudness Factor

Mike Loomis — Mon, 12 Nov 2012 22:59:18 +0000

I’m fascinated by both the world of presidential politics because I’m fascinated with how brands influence people. In recent months we’ve seen relentless advertising and 24-hour media coverage of the election. It’s a battle for hearts and minds. Make Me Proud One of the most significant stories in past presidential race has been the debates [...]

Stop Letting Your Book Boss You Around

Mike Loomis — Tue, 23 Oct 2012 22:21:00 +0000

Many authors pour all their time and energy into making sure their book, especially first book, is a success. What’s the problem with that, Mike? Well, books come and go. In five years, this book will be a memory, and at best, a nice backlist title. But if your book doesn’t elevate your platform and [...]

Publishing Data Proves We’re On Target with E-Book Tech

Mike Loomis — Sun, 07 Oct 2012 20:36:08 +0000

Two years ago we saw the writing on the… tablet. With our exclusive partnership with Enhanced E-book pioneer, Vook, and recent App development like our work for Dicks Sporting Goods, recent industry reports show we’re on track to help our publishing/self-publishing clients. Some highlights: • 31% of eBook publishers are now producing enhanced eBooks • Amazon.com is the [...]

The Re-birth of the Author Book Tour – Fansourcing

Scott Spiewak — Wed, 03 Oct 2012 02:27:04 +0000

For years, publishers have been scrambling to keep up with the technology push that is every evolving. I get roughly one call a month from an author saying, “can you help our book sell more units?” That is the toughest question to answer in this book landscape. Book marketing is every evolving as much as publishing [...]