Vaughn Street, LLC

Early Days of PR with Dick Clark

Julie Spiewak — Thu, 19 Apr 2012 16:25:07 +0000

I was all of 22 years old in this photo, living and working as a publicist in NYC, when I had the great honor of working on a project with Dick Clark: P.K. McCary’s Black Bible Chronicles. I remember I was nervous, and excited, and so ‘green’ as I met him at a restaurant in Soho. He [...]

Does Your Brand Freak You Out?

Mike Loomis — Thu, 12 Apr 2012 20:30:41 +0000

Or are you comfortable with your brand? Yeah, I know the word “brand” means different things to different people. But for this discussion, let’s say brand = logo, photo, and web site. If someone handed you the keys to a new Bentley automobile or a seaside villa, how would you feel when you walked up [...]

Is the Ideology of Photoshop Satanic?

Erik Ticen — Mon, 09 Apr 2012 17:53:13 +0000

Today the world mourns the loss of Christian artist Thomas Kinkade. Whether you liked his art or not, it can be said that he painted the idealistic in his depictions of perfect little cottages, beautiful townspeople, and light bursting everywhere with color. The paintbrush gets a lot of grace. Mostly, we accept that its purpose [...]

Copy Matters: Writing Better Emails

Mike Loomis — Thu, 29 Mar 2012 21:33:30 +0000

A few years ago, I had a position at a church where I was in charge of communications. As the church grew, I personally emailed about a hundred people each week. Most of these emails contained a request for an investment of time, so getting a “yes” was extremely important. Recently I contributed an article [...]

Look Who’s Talking!

Mike Loomis — Fri, 17 Feb 2012 15:38:47 +0000

Besides you, who is talking about your ministry this month? Why should the people on your mailing list share anything from your ministry with a friend or family member? Have you communicated a REASON for talking with others? Have you given them a WAY to share? Or even talked with them ABOUT sharing words of life [...]

Technology Can Bring Families Together

Holt Vaughn — Tue, 31 Jan 2012 17:24:52 +0000

The Eastco Group‘s Roy Skoba passed along the following article from the Orlando Sentinel Media Group. Let us know your thoughts: ————- Technology Brings Families Together While many people blame technology for breaking down the basic family unit, a recent survey shows us that new technologies are actually bringing families closer together. Nearly 45% of families said a [...]

Inside The Huffington Post

Scott Spiewak — Thu, 29 Dec 2011 21:26:21 +0000

Getting face to face time with bloggers is always important for book marketing as well as book publicity. It helps you get to the top of any slush pile which never hurts. Recently I (Scott) had the opportunity to meet up with several editors from the Huffington Post and walk through their newsroom as well. [...]

Teaming up with American Bible Society & Veteran Affairs (VA), Creating Healing Resources for Veterans!

Miles Fonda — Fri, 16 Dec 2011 18:00:16 +0000

Our California Road Studios and Sr. Producer Erik Ticen were honored to be selected by The American Bible Society to produce the God Understands Audio Drama Series. We’ve been pleased through the years to work on several projects with the American Bible Society. For this project we helped tweak scripts, assembled great voice actor talent and [...]