Veni, Vidi, Bloggi

25 Years Ubi

2012-02-10T12:42:00.000Z

A really hard game but who care? it's fun even if not original. A good initiative from Ubi to give some limelight to his studios and the execution is polished.

http://25years.ubi.com/minigame/flash/

Twitter Cancer Visualization

2012-02-09T16:08:00.003Z

Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.

http://visualization.geblogs.com/visualization/cancerconversation/

Red Hot Chili Peppers

2012-02-09T10:10:00.004Z

I am so so disappointed, The Red Hot are producing 10 years old interactive experience, have you forgotten http://blog.venividibloggi.net/2011/04/devo-what-we-do.html ? The music cut every time you want to see something and the content is purely behind the scene... bad move.

Hyundai Motor UK

2012-02-03T17:09:00.001Z

One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.

So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?

Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.

Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).

As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.

Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.

Case closed

http://www.youtube.com/user/HyundaiMotorUK/veloster

BBC iplayer

2012-01-23T11:37:00.000Z

Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities

https://apps.facebook.com/bbciplayerapp/

McDonald: Coffeetime

2012-01-18T13:26:00.002Z

Great concept, really badly executed, they could have partnered with Instagram or similar, they could have actually put the real time of the photo, they could have try to use the actual Facebook timeline too. What a shame.

https://apps.facebook.com/mcdscoffeetime/

Samsung: Project Teamwork

2012-01-17T17:02:00.001Z

So basically you set-up some events and you try loosely to connected it to the products by including it in some shots. I supposed it's branded content but why would I choose the phone after watching these, I still don't know.

http://www.espn.co.uk/database/projectteamwork/

Take Them to School

2012-01-17T11:26:00.002Z

Of course it's only a trick, but it's a lovely and emotional trick...pure joy, perfect way for people to donate, I hope Apple is waving their fee.

http://www.llevalosalaescuela.com/

Star Wars Podrace

2012-01-13T13:25:00.000Z

I haven't got a clue how this is going to work but it's sure going to be interesting.

http://www.starwars.com/news/podrace_on_twitter.html

MahiFX

2012-01-11T13:55:00.000Z

I am certainly not the target audience and considering the fact that we are still in a recession, I found this campaign quite shocking. I am sure this was part of the PR idea and it certainly work but I prefer to refer you to http://slaveryfootprint.org/ instead.

http://mahifx.com/

Kia: The Extras

2012-01-10T13:51:00.000Z

Not a new concepts but the clips on youtube are well shots and well played and really follow the TV ads really well. So why as the channel not being changed and why is the mini site so boring? A lot could be done with these characters and the audience even if it's as simple as vote for your favourite.

http://www.kia.com.au/ceratoextras/

Toyota: Shout Out

2012-01-09T12:00:00.001Z

Check out http://thefeed.orange.co.uk/2010/10/4/singing-tweetagrams/ or http://thefeed.orange.co.uk/2011/6/6/summer/ or http://www.youtube.com/watch?v=e36gh6Zr8iM or http://www.youtube.com/watch?v=dOatud9o1SM... come on creative team, can't you come up with an original idea?

https://www.facebook.com/toyotauk

Levis: #iamlevis

2012-01-09T10:52:00.001Z

A really cheap campaign to produce but with with Instagram 13m+ users am sure they are onto a winner.

http://statigr.am/tag/iamlevis

Wonka Wrapper

2012-01-06T13:09:00.000Z

In principle the idea should be fun, in practically it doesn't work as you can not hold the pack and use your mouse at the same time in an elegant manner. Also the reaction time is poor. So what do you get in the end? lots of video of kids that don't know what to do.

https://apps.facebook.com/wonkawrapper/

Red: (2015) Quilt

2012-01-05T16:43:00.000Z

The classic quilt idea with now the added Facebook connect functionality that make it so much more easy to found your friends'panels. Am not sure if it's some tech issue but I can see a lot of repeating panel when I browse around. Maybe my panel needs to be moderated but I could not found is thumbnail ever.

http://www.2015quilt.com/p/47155

Action Movie FX

2012-01-04T13:48:00.001Z

Considering this is to mainly promote the new "Mission: Impossible", it's a bit cheeky to have some adds on that need to be purchased. Nevertheless the kids, and a few grown up, will like this app for 5 minutes at least. On brand, on target...

http://itunes.apple.com/us/app/action-movie-fx/id489321253?mt=8&ls=1

Axe Celebration Christmas

2011-12-21T14:26:00.001Z

So basically it's the 1st of December and Axe tell their agency: "we got £10k for an Xmas campaign what can you do?". The creative team answer, knowing that they will never beat Lynx, was to Google for the best viral, but not any viral, one that is old enough so the Axe audience that is probably now 16 / 18 would not have seen it at the time and would therefore think Axe is a cool brand.

https://apps.facebook.com/axecelebrations/?lang=en

For anyone else, it's a badly remake of this cult advert and the personalisation is only there to get you to like the brand, shame on you Axe.

KLM Passport

2011-12-20T12:05:00.001Z

Perfect for an audience that can not be bother with Path, for the digital people out there there are other apps that can do this better. Still a good move as they say: making it the ideal way to pass the time on your flight home.

http://itunes.apple.com/us/app/klm-passport/id485279658

Christmas Spirit Tree

2011-12-20T11:41:00.002Z

Live stream from Union Station, Easter eggs and social media data miming, what is not to like?

http://christmasspirittree.ca/

Sprawl2

2011-12-19T17:11:00.000Z

Am sorry Arcade Fire but this is pretentious shit. As much as the front page is a dry run test for the webcam, the response is poor in the actual experience. Am sure there is a lot of tech behind this and as much as I love the tentative at doing something as cool as http://goo.gl/IFgm9 it sadly fell flat when using that effect in the video. The song is also too long for anyone to care moving their hands or doing the same repetitive gesture with the mouse as the interaction is more miss than hit.

http://www.sprawl2.com/

Dreams of your life

2011-12-16T17:05:00.000Z

Make sure you have time for this one, it's powerful and emotional. Simplicity is the key here...

Shame you have to register to really get started

http://www.dreamsofyourlife.com/

Sandisk Streetcamera

2011-12-16T15:04:00.000Z

Google Map + Instagram filter = Awesome

http://www.sandisk-jp.com/explorer/streetcamera/

Wall of Freedom

2011-12-16T14:14:00.000Z

Simple, engaging, and a good message. Granted the design helps a lot for you to participate even if you don't really know what the campaign is all about. I participated but could not found a way to send a link to my photo to my followers, this is a shame as this would have boost call to action

http://www.useyourfreedom.com/

Signed Finds

2011-12-16T14:06:00.000Z

How to help people visit a charity store? simply put a signed T-shirt of a cool artist and hide it. It make sense and it's a nice way to bring in a young audience.

https://www.facebook.com/signedfinds?sk=app_222077057836752

Social Life Audit

2011-12-14T14:29:00.001Z

I am glad to know that Facebook doesn't know a lot about me, sadly this doesn't help me getting the most of this campaign. Worth remembering http://face.com/ API, as I believe this is going to be use often from now on.

https://apps.facebook.com/sociallifeaudit/