It's only Digital

This is not the end...

2013-08-13T13:03:00.002+01:00

Sorry for the lack of updates people, had to deliver a massive project that took up most of my free time and family life had to take first place. I hope to big back to normal post middle of September once holidays and the kids are back at school... In the meantime I am updating http://tadd31.tumblr.com/ regularly...

See you soon

Perrier: Secret Place

2013-04-03T12:30:00.002+01:00

Whoaaa, just whoo the immersion is impressive even if we are in the presence of a choose your own adventure type of scenario. Simple to use and amazing production value. Maybe there are so many choices that people might give up but then again this is the role of Facebook as the official page will help people get to the end throughout the next few weeks.

http://www.perriersecretplace.com/

#FindTheEggs

2013-03-22T11:07:00.001+00:00

"Like to activate Eggdar", what a way to get more people to be connected to your brand....

I don't know the tech behind this site but some postcodes are full of eggs and other are empty.

Still it's over in 5 minutes max, it's relevant to Easters and it's a nice use of Street View (even if not the most original one) but am disappointed this end up being a data collection exercise as you have to fill in your name and email to receive the voucher.

https://www.tescofindtheeggs.com/

Three: The Pony Mixer

2013-03-13T13:12:00.001+00:00

The impressive part about this campaign is that it works on all platforms, the least impressive part is that it's hardly a mixer as such but more a selection process that let you view pre-rendered clips.

Nevertheless it seems that the internet is loving this campaign with a decent amount of Tweets about it.

http://www.youtube.com/user/three/theponymixer

Pringles: Fan Vs. Flavour

2013-03-12T15:50:00.000+00:00

The problem I have with this type of campaign is that everything is pre-recorded, there isn't a real choice for the audience, a sense of suspense. It's packaged content that will make the fans happy and the rest of the audience indifferent to the brand. It's not even interactive on Youtube 8(

This is a really poor user experience and the views reflect that, only 200,000 views in 4 days and 7 comments that's with 2 weeks of hype and trailer. Considering that they have 22 million fans, that's pretty poor or maybe they haven't paid Facebook to push their message to all their fans.

https://www.facebook.com/Pringles/app_415754888510776

Helpin

2013-02-28T15:54:00.000+00:00

Proving that you can use existing services for a powerful campaign, here we have Pinterest connected to an Amazon whislist and that's it, job done.

Simple and elegant, the real task is now to let people know about it.

http://www.helpin.it/

EA: Sim City Let's All Be Mayor

2013-02-27T17:18:00.001+00:00

If you know you audience can easily spend 100's of hours playing your game, what better way than presenting your game then by letting watch hundred of hours of live gameplay?

This is a simple and cheap solution for people to preview the game with a bit of engagement from the audience (you can vote on a few things live).

The problem is that the hosts aren't funny and they could use Twitter more for live feedback, nevertheless it works as a campaign.

http://letsallbemayor.com/en/event/casino-city

Budweiser: Red Light

2013-02-14T14:23:00.000+00:00

Granted if you not lucky enough to win one you will have to fork out $150 for one. The device isn't about the products but it fit perfectly for what the brand stand for, how you enjoy it and the association with the sport couldn't be even more perfect.

Branded products don't have to suck you know...

http://www.budweiser.ca/redlight/light.php

...even if they need to sort out the delay it seems.

You'll never wear that again...

2013-02-12T13:28:00.000+00:00

The idea is that you look at your old photos and decide the fashion faux pas so you can recycle your old clothes for charity. The problem? Facebook isn't that old so users might not have uploaded enough old pictures to be relevant.

The more interesting part is to go through your friends' photos instead to engage conversation and banter. That's the real beauty of the app. Simple and perfect...

https://www.facebook.com/stadsmissionen/app_322689507837678

Amnesty International: Trial by timeline

2013-02-11T14:03:00.000+00:00

Great concept, making a strong point in 1 minute and making good use of Facebook connect.

The campaign is just on the good site of being provocative and, in the end, you should feel blessed to live in the UK, remind me of http://www.globalrichlist.com/ for the matter.

I add a few issues with Chrome, but worked perfectly on Firefox.

http://www.trialbytimeline.org.nz/

Andrex: Scrunch or Fold

2013-02-06T15:42:00.000+00:00

It takes one click and no registration to participate but sadly this is just a ploy for you to get pass the homepage as your vote means shit (see what I did there?). The survey has already been done so the only thing left for you to do is visit the one page of not even funny facts about the nation toilet habits.

You can join the debate on Facebook? What does that mean? Arguing about the way we fold?

The problem here is that the campaign tries to start a debate when there isn't one and they do not follow through (Am on a roll here - and that's a joke inside a joke).

Now if we had origami made out of folded paper or work of art made out of scrunch one; I could see a small possibility for the campaign to be funny and relevant to the brand. Sadly we are left with a turd (Ok I will stop it now) of a campaign that will be talked about in the wrong way.

I think the agency responsible for it might have their account flush down the toilet (sorry I could not resist).

http://www.andrex.co.uk/

Vice as a good review too: http://goo.gl/08GLm

Expedia: Find your story

2013-02-05T16:23:00.000+00:00

Nothing amazing here, it's basically a generated paralax site with some streetview thrown in but the execution is slick, simple and nicely implemented in Facebook.

https://apps.facebook.com/expediafindyourstory/

Durex: SOS Condoms

2013-02-01T16:32:00.000+00:00

The joke isn't new but the execution feels fresh with the inclusion of a real time app and a response team. The Facebook page has only just over 1,500 Likes and the voting is pretty low.

They need to show the service in action, to show this is a real and happening. Photos / videos, live updates of condoms delivered because at the moment this looks like a fake stunt.

http://sos-condoms.com/

Grab the app here:
https://itunes.apple.com/us/app/sos-condoms/id580236407

Target: The Everyday Collection

2013-01-28T12:12:00.002+00:00

Combining a few things here that people love: Personalisation, humor, Twitter and Live event. The idea isn't ground breaking but the execution is original enough for it to be worth a look and talked about.

https://www.everydayshow.com/

Volvic: Team Volcanicity

2013-01-25T14:03:00.000+00:00

The classic competition mechanic where you send in your details, pimp yourself to your friends and family for votes and then become an ambassador for the brand. Which means free content for them...

The problem as usual is that if you do not win then you will not care for the winner's content because let's face it, they are having fun and you are not...

Still it's worth a shot...and at least they are prizes to grab for voting.

https://www.facebook.com/VolvicUK?v=app_254553244581393&rest=1

Coke chase

2013-01-24T13:43:00.000+00:00

What a shit website, they could have done a bit more with the presentation... So what's the deal here? Trying to trend on Twitter? Creating the final ads for the Super Bowl? Sell more Domino's pizza?

They have spent a lot of money shooting these clips and they are displaying them in a small embedded player, this should be on the Coke branded YouTube channel, big and bold.

I actually think Domino is the winner here as they get more screen play and their videos are more memorable.

It looks like you can vote over and over and you can see the other video without sharing (just close the pop-up)

This is poor coming from Coke

http://www.cokechase.com

Innocent: January campaign

2013-01-23T13:25:00.000+00:00

Multiple URL to share and have 30s of fun, it's not going to win awards but for 2 days max of coding it's a good way to keep your audience engaged.

http://checkup.innocentdrinks.co.uk/#dot-of-positivity

http://checkup.innocentdrinks.co.uk/#get-buns-of-steel

http://checkup.innocentdrinks.co.uk/#take-our-jan-check-up

http://checkup.innocentdrinks.co.uk/#click-yourself-happy

Southern Comfort: Weather Live

2013-01-22T11:14:00.002+00:00

Nothing genius here but it follows the TV ad really well, it's simply executed, fun and perfect for sharing.

http://www.comfortableweatherguy.com/

SEAT: On Track

2013-01-21T12:47:00.000+00:00

Jumping on the music bandwagon and a play on words, SEAT is trying to appear to a younger audience. The idea of recording one take straight to vinyl is actually smart and I don't know how they managed to not publicize it better.

They have Ellie Goulding, Foals, The Coral, The Horrors and a few more big names and the views are absolutely stupid, Tinchy Strider video has 67 views? What's going there?

The Facebook page could be a bit more active too instead of a post per week

https://www.facebook.com/SEATMusic

Hertz: Ski Brogues

2013-01-18T12:58:00.000+00:00

Considering that the click rate of a normal advert is around 1 percent in the best case scenario, Hertz is trying something new by creating content for a bogus site so you actually see the banner.

I would love to see the results for this as from a physiological point of view this exercise is pointless. The user views the clip, the user leaves and the user doesn't share (see the numbers on the left). They would have been better off doing a reveal and associate themselves with the content so the users would have been more keen to view the offers as a thank you for the 60s of entertainment provided by the brand.

http://www.skibrogues.com/

Diesel: Days to live

2013-01-17T11:13:00.000+00:00

I would have been more impressed if some of the "calculation" would have been made using some social elements like: number of friends you have, the number of dangerous places you have checked in, what music you listen to...

As it's stand this is a nicely done paper test and why would you want to download the app is beyond me...

Is this going to help sell Diesel's watches? I doubt it...

http://www.diesel.com/daystolive/

Jack Daniel: Jack and Zac

2013-01-16T13:25:00.001+00:00

Maybe you have to like Zac music to get this, maybe the campaign is better offline, at the concerts, because online it's no more than a shit Flash game.

Where is the social engagement? I mean let's face it if people want to show off a whisky, Jack Daniel is up there as a cool brand so why reduce it to simple videos online (even if they are beautifully shot)?

Streaming of the concerts, sharing mechanic, blog, so much more could have been done to leverage the partnership.

http://www.jackandzac.com

Kitkat: Choose a chunky champion

2013-01-16T12:25:00.000+00:00

If the people love to vote, then let's do it again...and you can vote 4 times a day! Really? There are people that actually want to vote 4 times a day? Seriously? Don't they have a life?

What is scary is how thick is the FB audience, the post on the wall clearly asks the users to go to the app to vote but no; 80% of the comments are people posting their vote.

This is probably why the app in itself is actually boring. They could have made more entertaining with some extra footage of the superheroes explaining why you should choose one flavor on top of another or by rewarding people that voted by entering them in a draw to get a box of your favorite flavor so you can convert your friends and family to participate.

https://www.facebook.com/kitkatuk/app_464212296957743

Faktum Hotels

2013-01-15T12:12:00.002+00:00

A really simple point made with the use of great photography but they could have gone a bit further and add reviews and ratings as per the normal hotel site.

http://en.faktumhotels.com/

Hunter: Together Through Any Weather

2013-01-14T10:54:00.000+00:00

Classic users submitted content competition asking people to upload photos based on a daily theme, this being on FB and with the love for Instagram people have at the moment this should do well.

Trouble is sometime the prize isn't existing enough, today it was all about fleece welly socks, am not the target audience so therefore am not interested.

http://goo.gl/vyYZX