Veni, Vidi, Bloggi

The Influence Project

2010-07-29T15:31:00.000+01:00

Tickle people with fame and they will come, over 20 000 of them so far. Impressive tech to display everyone, even if they have gone with an easy option and don't care about gaps in their design.

It's a a pointless competition really, if any celebrity get on it all the little people will count for nothing but great awareness for the brand.

http://influenceproject.fastcompany.com/

Reb Bull Youtube Battle

2010-07-29T12:32:00.000+01:00

It's a good idea that use Youtube tech nicely and reused the footage of the events but the outcome are always the same and therefore you get frustrated. They should have bough a proper channel and use a widget.

http://www.youtube.com/user/RedBullFMXBattle

Rise Up Girls

2010-07-29T10:37:00.001+01:00

You had to be on the site between 6am and 9am to participate in the competition and the winners get to be woken up for real by the girls. The mini game is shit, the site is only a few videos but the campaign is fun and spot on with their audience.

http://www.riseupgirls.fr/

Bank Pekao SA

2010-07-28T14:59:00.000+01:00

Haven't got a clue what's going on there and I saw better Paper Vision implemented but it seems that 3D is making a comeback since been back in our cinema. Just a trend or something new for agency to get more money out of their client with this gimmick?

http://www.awystarczylozadzwonic.pl/

Also check out http://www.made-out.com/

Antartica Beer

2010-07-28T11:57:00.000+01:00

Shit site, clever idea, how many time did you see the commercial? Love the fact there is a screensaver for it, probably one of the only time this is still ok to have one.

http://www.comercialsemfim.com.br/

Patrick The Incurable Optimist

2010-07-27T14:52:00.001+01:00

Simple design for a great cause, I am afraid to say that the fact that Patrick will died makes the campaign. It's terrifying but it brings home the message and you can not get such a raw emotion trying to sell cans of fizzy drinks.

http://patricktheoptimist.org/

VW Live Test

2010-07-27T14:42:00.000+01:00

Download the app if you are on of the lucky one and test drive in real time the new VW from anywhere around the world. It doesn't matter if the rest of the site is a big slide shows, this is amazing tech.

http://amarok.tempsite.ws/testdrives/#/amarok/

Sorry

2010-06-18T14:47:00.000+01:00

Sorry for the lack of update but massive busy time with various projects and a few personal stuff going on. Hopefully everything should be back to normal in a few weeks time and this blog can be back to normal.

Peace and see you soon

Where's my welly?

2010-05-26T16:29:00.000+01:00

Simple, on brand, on target and encouraging repeat visit, what more can you ask?

http://glastonbury.orange.co.uk/wheresmywelly/

Everybody Draw Mohammed Day

2010-05-24T14:08:00.000+01:00

Am surprised this is still up or that Facebook hasn't got a law suit on their hands. Freedom of expression? the power of the net? it's an interesting proposition for sure and considering that everyone that has uploaded a picture is tagged and even more impressive stand. It's this blasphemous? I will leave this up to you.

http://www.facebook.com/pages/Everybody-Draw-Mohammed-Day/121369914543425?v=photos&so=0

Nike: Write The Future

2010-05-21T12:15:00.000+01:00

Not only this is an amazing piece of work but the social / marketing / viral clins d'oeil are spot on, I hope this is not lost on the audience (it sadly probably will).

Could this clip actually been seen as Nike sticking 2 fingers at their audience, showing them how they are manipulated, showing how everything is controlled? am I just really cynical?

Dr Pepper: Status Takeover

2010-05-20T09:48:00.000+01:00

Simple idea bang on the brand message, using simple Facebook API functionality, genius...but will the people be up for it?

http://www.facebook.com/drpepperuk#!/drpepperuk?v=app_309885906843

Super Sexy CPR

2010-05-18T16:04:00.000+01:00

Sex sell and the latest viral for Fortnight Lingerie is doing well amongst the male internet users. Will this appeal to the women that are actually buying the items? I have my reservation.

If the next viral was Super Sexy Heimlick Maneuver I would have praise the campaign but it isn't so I would recommend instead to get the St John Ambulance app for all your first aid needs.

http://supersexycpr.com/

Butter Finger Defense League

2010-05-17T13:28:00.007+01:00

They don't take seriously and their deliberate use of Z list celebrities make the campaign works.

I could start going on, how the design is pretty basic, the videos pretty shits but somehow it doesn't really matter, it's all part of the campaign in my eyes. All the based are covered, Youtube, Facebook, Twitter, off-line activities and partnerships with TV and radio stations.

Other good ideas are the barinsurance and the viral video.

http://www.butterfinger.com/defenseleague/

Youtube 5 years

2010-05-17T11:42:00.000+01:00

Great pick of the best stories that made youtube what it is today, isn't the web wonderful? I really like the 2007 videos of the YouTube office and the way the captioning option helped the California School for the Deaf.

Happy Birthday indeed...

http://www.youtube.com/fiveyear

T-Mobile Night In

2010-05-14T12:51:00.000+01:00

Orange I think has a better offer with their Orange Wednesday.

A bit more structure to the general UGC campaign as the users have to follow a script, good choice of upload options (upload / cam or youtbe link) but considering that 2 auditions are already gone they really have a low numbers of entries at the moment -18, and that's with a TV campaign too.

A really good skinning of youTube which prove more and more that the channel interface is badly design and no one scroll below the fold.

http://www.youtube.com/lifesforsharing

Shape the hive

2010-05-13T14:53:00.000+01:00

A well executed idea that use UGC for the purpose of creating something beautiful.

They went the extra mile and you can use a video to create your hive, this make for interesting experience.

They should not show the most popular pods, it's much better to let people discover by themselves.

http://shapethehive.com/

Jillz loves football

2010-05-13T14:16:00.000+01:00

Fun campaign where users are encourage to vote to reverse the world cup rule of banning players to take their shirt off.

The site is terrible of course and they could have improve it with full screen option, wallpapers for PC and mobile, much better design and more rushes from the shoot.

http://www.jillzlovesfootball.com

Casting Playboy

2010-05-11T17:55:00.002+01:00

You will have to register of course as it's Playboy, you might see some nipples, coming soon to Europe.

http://www.castingplayboy.com/

IS Parade

2010-05-06T15:36:00.004+01:00

It's a reap of the Mii parade but hey still fun...and I really like the fact you can also use keyword and not just Twitter ID.

http://isparade.jp/

Make sure you check the site for the phone too as this also use your Twitter account to generate a great creative experience.

Pringles Oversharers

2010-05-06T09:56:00.006+01:00

Once you pop you can stop, and the same goes with status updates on Twitter and Facebook for some people. So this campaign is a bit of fresh air to have fun at your friends.

They really are throwing everything in to make this viral: customisable video, T-shirts and Facebook function and that's my problem. They should have spend more time on the design, scratch the video (it has been done to death), do more with Facebook than a wall message that look likes an ad and push the Twitter feeds to the forefront. I would I liked to be able to browse the tweets by subject for examples (job, relationship, friend, tv..)

http://www.helptheoversharers.com

10 Downing Tweets

2010-05-05T10:53:00.000+01:00

A bit of API work here to pull in the Tweets and generate some stats. Add this a bit of design work, a pool and some live voting and you got a great site that will help Twentysix getting some good PR. Sometime a bit of work on the side can be a good thing for an agency...

Does the digital active voters represent the real demography? I guess we will only know on the night...

http://www.10downingtweets.co.uk

Voterpower

2010-05-05T10:09:00.000+01:00

Take http://www.theyworkforyou.com/ API and NEF information, had a bit of time and get The Gardian involved and you get simple but effective site regarding the UK political landscape.

http://www.voterpower.org.uk/

The Johnny Cash Project

2010-05-03T14:26:00.001+01:00

What a great way for fan to say a farewell to a rock legend. Create a frame and be part of the official video. The tools and interface could do with a bit more work to improve the user experience.

The ability to replay how someone has done a frame is a great way for people to learn how to improve their own contribution and the ability to select the type of frames that are displayed make you want to watch the video over and over.

http://www.thejohnnycashproject.com/

Ikea: Domestic Policy

2010-04-30T13:01:00.000+01:00

Reactive campaigns based on the current political campaign, is it working? it's sadly a bit bland for me, it lack some animations, Easter eggs and some live content as it would be good, for example, to have the photo of the "bigoted" woman in Gordon Brown kitchen.

http://www.thekitchen.ikea.co.uk/domestic-policy/election.html