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Demand Media - The Algorithm for Profitable Video Content

2009-11-09T05:25:00.000-08:00

I've just enjoyed reading an article about Demand Media, a company that has developed an algorithm to identify profitable topics for video content, which it then outsources at low cost to an army of freelancers. The traditional content model of using editors to decide on content is now under threat from algorithms which can identify where the demand is and whether this demand can be capitalised upon. As someone comments in the article, content is now undergoing the same data-driven transformation as traditional advertising did with PPC etc a few years ago. The article is well worth a read.

Setting Up Your Own Ad Network

2009-09-24T05:29:00.001-07:00

Here's a slightly tongue in cheek article about setting up your own ad network.

Market Research Tips from SEO Book

2009-09-20T06:04:00.000-07:00

Some market research tips from SEO Book, there looks to be some good resources here.

Ask.com to Help SEOs More

2009-08-31T11:12:00.001-07:00

I've often looked at Ask.com to see how to submit my sites, and couldn't find any help. At last it looks as though they're going to do something about this:

http://videos.webpronews.com/2009/08/21/askcom-to-improve-relations-with-seos/

AdWords PPC Tips from Ian Howie

2009-08-28T17:11:00.000-07:00

I don't do PPC, but if I did, I'd read these AdWords PPC tips from Ian Howie carefully.

Design an Ad for Heart Internet, Win a MacBook Pro

2009-08-24T16:46:00.001-07:00

Any budding designers reading this might like to try this competition to design an ad for the Heart Internet Reseller offering, as the prize is a MacBook Pro. The closing date is 31st September 2009.

New Google Chrome OS Introduced

2009-07-09T07:24:00.000-07:00

Google have introduced the new Google Chrome OS on their blog.

Shoemoney Starts Free Internet Marketing Course

2009-07-08T07:57:00.001-07:00

In case you hadn't heard, Shoemoney has started a free internet marketing course. It's called ShoemoneyX and knowing the work of Shoemoney, it will be worth signing up to.

The Domain Name Industry in 2007

2008-01-12T17:07:00.000-08:00

A review of what happened in the Domain Name Industry during 2007 from DN Journal:

http://www.dnjournal.com/cover/2008/january.htm

Marketing Advice from Gordon Ramsay

2007-12-03T13:07:00.000-08:00

Watching the excellent Gordon Ramsay's Kitchen Nightmares, the one where ex IT consultant Scott bought The Priory Restaurant in Hayward's Heath, Gordon commented, "Scott now just needs to drive it, business doesn't just come and sit on your lap, you've got to go looking for it, and if you don't, you're going to fail." This is of course excellent real world business advice when it comes to running a restaurant. However, one of the beauties of internet marketing is that business will literally come looking for you via the search engines, providing of course that your search engine optimisation skills are up to scratch.

Google Android Mobile Development Platform

2007-11-15T15:55:00.000-08:00

We've always found mobile devices a bit too fiddly to want to dedicate lots of time to making our websites work on them, but Google obviously thinks it's worth some effort with their support of the open and free Android mobile development platform, and when Google thinks something is worth doing, it normally is:

http://code.google.com/android/what-is-android.html

Common APIs for Social Networking from Google

2007-11-09T06:02:00.000-08:00

OpenSocial from Google provides Common APIs for use on social networking websites. Many websites are implementing OpenSocial, including LinkedIn and MySpace. Find out more at:

http://code.google.com/apis/opensocial/

The Economics of Online Video

2007-09-20T16:14:00.000-07:00

How easy is it for a site owner to make a go of online video? Not that easy. Internet Outsider has an analysis of the economics of online video.

Housepricecrash.co.uk - Track House Prices

2007-09-19T11:11:00.000-07:00

With the trouble at Northern Rock likely to be the catalyst to a major slowdown in the UK housing market, you can track the doom and gloom at housepricecrash.co.uk. Brace yourself for financial pain ahead, and if you have high credit card borrowings, think about moving to a better card with the help of UK Credit Cards.

OpenAds for Higher Website Returns?

2007-07-26T14:03:00.000-07:00

OpenAds is comparable to Google AdSense except that it allows web publishers to display ads from a variety of ad networks. The company is the latest venture of James Bilefield, who used to run the European operations of Skype. See:

http://www.openads.org/

http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/07/26/cnad126.xml

Video in Affiliate Marketing

2007-07-16T14:42:00.000-07:00

The next major step forward in affiliate marketing will be video. Zanox is taking an early lead with its zanox.tv service. Matthew Wood explains more.

Online Learning Resources for Web Design etc

2007-05-24T15:36:00.000-07:00

Those looking for a good online resource to help them learn web design, graphic design or web development will be interested in lynda.com. Although we haven't yet made use of the service ourselves, there is a wide variety of training videos on the latest applications and from the sample videos it looks promising.

ASP.NET 2.0 Data Tutorials

2007-04-25T16:38:00.000-07:00

As developers know, Scott Guthrie is the man when it comes to ASP.NET, so his disciples will be pleased to hear he's written some tutorials for working with data in ASP.NET 2.0:

http://www.asp.net/Learn/DataAccess/

Topics are as follows:

Introduction
Basic Reporting
Master/Detail
Custom Formatting
Editing, Inserting, and Deleting Data
Paging and Sorting
Custom Button Actions
Displaying Data with the DataList and Repeater
Filtering Scenarios with the DataList and Repeater
Editing and Deleting Data Through the DataList
Paging and Sorting with the DataList and Repeater
Custom Button Actions with the DataList and Repeater
Accessing the Database Directly from an ASP.NET Page
Enhancing the GridView
Working with Binary Files

Google adds to Search Results

2007-03-21T12:23:00.000-07:00

Google has unveiled Plus Box, which adds additional information for business in the search results, initially stock quotes and location maps, see:

http://googleblog.blogspot.com/2007/03/more-than-meets-eye.html

Google Launching Pay Per Action Ads

2007-03-20T17:44:00.000-07:00

Google is launching a new service called Pay Per Action ads, currently in beta in the US. For more info see:

http://searchengineland.com/070320-120000.php

http://services.google.com/payperaction/

US Affiliate Networks

2007-03-09T11:17:00.000-08:00

We were over at the Wicked Fire forums, and we saw this useful list of US affiliate networks:

Chitika : Shopping mall banner advertising. (CPC)
AdBrite : Ad marketplace for publishers and advertisers. (CPC); 75% payout.
Advertising.com : Large network. (CPA)
24/7 RealMedia : Large network. (CPM)
Burst Media : Large network. (CPM)
Commission Junction : Large network. (CPA)
Kanoodle : Large network. (CPC); 50% payout.
LinkShare : Large network. (CPA)
ValueClick : Large network. (CPM)
Yahoo Publisher Network : Closed Beta (CPC)
MSN adCenter : Closed Beta (CPC)
Accelerator Media :
AdAgency 1 : (CPM) ; 60% payout.
AdDynamix : (CPM)
AdEngage :
Adgenta :
Adhearus :
AdKnowledge : (CPC)
AdPepper : (CPM)
ADServing Network : (CPM)
Adsmart : (CPM)
Adtegrity : (CPM)
AdZuba : (CPM)
AffiliateFuture : (CPA)
AffiliateSensor :
AllFeeds : (CPC); 60% payout.
AVNads :
AzoogleAds : (CPA)
Banner Boxes : (CPC)
BannerConnect : (CPM)
BardzoMedia : (CPM)
BidClix : (CPC)
BidVertiser : (CPC)
BlinkAds : (CPA)
BlueFN : (CPA)
BlueLithium : (CPM)
Casale Media : (CPM); 70% payout.
ClickAdsDirect :
ClickBooth : (CPA)
ClickShare :
Clicksor : (CPC); upto 85% payout.
ClickXchange : (CPA)
ContexWeb : (CPC); 50% payout.
CoverClicks :
CPX Interactive/Budsinc : (CPM)
DirectNetworks : (CPA)
Enhance Interactive :
Esource Media : (CPM)
Etype-Europe : (CPM)
EtypeUSA :
ExpoActive :
FastClick=ValueClick : (CPM); upto 65% payout.
FluxAds : (CPA)
HurricaneDigitalMedia : (CPM); 60/75% payout.
Hyperbidder : (CPC)
IncentaClick : (CPA)
Industry Brains :
Interclick :
JoeTec : (CPM)
Kontera : (CPC)
Mamma Media Solutions : (CPC); 50% payout.
MaxBounty : (CPA)
Mirago :
MIVA AdRevenue Xpress :
Nixxie :
Oridian : (CPA)
Oxado : (CPC)
Paypopup : (CPM)
PeakClick :
Popup Traffic : (CPM)
Quigo : (CPC)
RealCastMedia : (CPM)
RealTech Network : (CPM)
Revenue Pilot : (CPC); 60% payout.
RightMedia : (CPM)
Searchfeed : (CPC)
ShareAShare : (CPA)
TargetPoint : (CPC); at least 50% payout.
TextLinkAds : (CPC)
TMP Express : (CPA)
Tremor Network :
Tribal Fusion : (CPM)
Veoda : (CPC) ; 60-90% payout.
Vibrant Media IntelliTXT : (CPM)

Peter Jones from Dragon's Den

2007-03-07T14:32:00.000-08:00

Peter Jones has own website at peterjones.tv which describes his background and gives details of some of the companies he runs. There are also some video presentations describing how he overcame hardship to get where he is today.

If you're a fan of Dragon's Den, you may be interested in Peter's new programme Tycoon coming soon to ITV.

P.S. there's also news on his website that Reggae Reggae sauce, one of his investments from Dragon's Den, will be appearing on our shelves soon!

Automation is the Way Forward

2007-02-21T14:50:00.000-08:00

If you're finding it hard to keep your affiliate sites updated, you need to start automating. The most popular choice of programming language amongst UK affiliate marketers is PHP. Here are some useful links to get you started:

http://www.webref.eu/php-tutorials.php

Thoughts on PPC

2007-01-18T15:53:00.000-08:00

We don't use PPC for any of our affiliate sites at the moment. We'd like to, the reason we don't is firstly we can't contemplate the thought of losing any money - we like the fact that we can run a lot of affiliate sites without paying a huge amount in hosting, and secondly, we don't have time to watch the campaigns and monitor our site availability. It is a bit frustrating because we know that PPC works, because web marketing is all about being seen first when somebody goes onto the internet. If we were to do this, the best way would be to leverage the longtail, which means using a large number of long keyphrases where the bidding amount will be small. PPC experts that we know about include Shoemoney and Kieron.

Joost Internet TV from the makers of Skype

2007-01-17T04:04:00.000-08:00

The guys behind Skype are now set on bringing us internet TV in the form of Joost.com. You can sign up to be a beta tester although there have already been a lot of applications. It should be pretty cool.