The new website exists at www.roehire.co.uk

Of course, really it is dependent of your target audience. Some people would argue that people now view the internet on larger resolutions and there is alot of truth in this if you look at the stats provided by W3C which can be found here – Browser Displays. They say that from January 2012 only 13% of users are now using 1024 x 768 and 85% view the internet on larger resolutions. 1% on 800 x 600 and 0% on 640 x 480.

On some monitors such as widescreen, then 1024 x 768 might start to look small in the center of the screen. It is possible to design a website with this in mind and so it fits 100% of the screen width, but then problems occur with layout looking lost on bigger screens and a website that might look good on 1024 x 768 starts to look less appealing to the eye.

With all this in mind, there is no absolute good size for a website, but if you follow the rule that the people are still using 1024 x 768 screen resolution then you will be listening to the current wider audience and not disregarding those that are still using 1024 x 768.

If your designing a website/intranet for a business that has all its monitors set to 2560 x 1600 then the issue is only with those computers and users and not the rest of the world. So as long as those computers are always set up to view at that resolution, then layout will be fine. If the resolution goes any smaller, scrolling will appear on the bottom of a browser.

To sum up, it is absolutely impossible to make everybody happy with website size, especially as now we have people viewing the internet on huge TV screens in their homes. There will always be somebody moaning about a website not fitting to the full width of their viewable screen or someone who can’t view a website without scrolling up and down or left to right. But you cannot please everybody.

But because people still view the internet on 1024 x 768, it is best to work with a size that fits for all and for layout and design of all modern websites. 955 x 768 (or however deep you need to go) is the best size to stick to as a rule and until people fully adapt to the larger resolutions available to them.

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The answer is, yes they do, although things have changed with the way they should be used since the early days of the internet. To help in trying to clear things up the information below might be of use if you are confused about the use of keywords.

Meta Keywords

In most of the major search engines such as, google, bing, yahoo, the meta keywords tag is irrelevant and will simply be skipped when a search engine spider comes along to index your website. However this does not mean meta keywords are of no use.

There are still some lesser known search engines that take notice of the meta keywords tag, in particular Active Search Results Search Engine (ASR).

So the meta keywords tag is still very much alive, just not used by any of the major players. And the lesser known search engines affect page rank just as much as the well known one’s.

So Meta Keywords should not be underestimated, they might have become useless in the major search engines, but they still carry just as much weight when ranking your website.

Keywords in Content

Keywords in content are extremely important for your website page rank. They can be added into Text, Alt Tags, Title Tags, Page Titles, and Link Titles. But use of these has to be relevant to your website and make sense to the viewer. Too many and the major search engines will start to penalize your website. They should be used sparingly, efficiently and with relevance for this reason as the last thing you need is your website dropping its page rank or even worse being deleted from a search engine index.

Careful research must be carried out before using keywords either for the Meta Keywords Tag or for Keywords in content. There are tools such as Google’s Keyword Research tool that enable you to look at search terms and how they might affect your website.

Tools such as this give you some idea of how a search term will affect page rank and this can give you an idea of how you can market yourself better on the web.

To sum up

Keywords in both meta tags and page content are as important as they always have been. Both methods used together and in the correct way can be very powerful for your website.

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Understanding what people are saying about your website and brand on the web

It is important that you understand exactly what people are saying about your brand through social media so you need to interact in conversation with your customers and new potential customers. Of course your brand needs to look good, but understanding how people react to your brand, services and products can help your brand evolve over time and ensure you are ahead of the game.

Your personal brand and your business brand

You may have a huge amount of followers on twitter and goodness knows how many friends on your facebook account, but that won’t matter to your customers. What matters is how you service your customers and how professional your services come across to them. They really won’t care how many friends you have on facebook, what they care about is what you are supplying to them and how you come across to them through your brand.

Keep your About Us page simple and straight to the point

Your About Us page is one of the most important pages on your website since this is the first page that people will click on to find out more information on your business or brand. Too much text on your About Us page can be a complete turn off for new customers coming onto your website so consider using bullet points, links to other areas of your website and if you must use text keep it very minimal and straight to the point.

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Your website is your shop front on the World Wide Web so the most important thing is that your business looks good and attracts customers to buy. Also your website needs to have the full functionality for customers to pay through a payment provider such as Paypal, Worldpay, Nochex, Secure Trading etc. Some of these services require Secure Socket Layers (SSL), others require a link to a secure area of the payment provider website.

Of course your website cannot be expected to sit and wait for customers. It works like a shop on the high street, somehow you have to attract customers in. On the high street you may see shops advertising with boards, posters or sale signs. It works in a similar manner on the web and the same principle applies. You have to go and get your customers to walk through your door or as on the web get them to come onto your website which requires a certain amount of skill and SEO (Search Engine Optimisation) to do this.

Also your products will not sell themselves so you need to advertise them elsewhere with links to your products from other websites that allow you to advertise. You can do this through Google Merchant Center, Yahoo Product Search, Bing Shopping, The Find etc, all of which are shopping search engines and allow you to submit product feeds. You can set all of these up to be submitted as often as you like on a Cron Job as well which means your products are constantly being listed. These websites drive traffic across to your website where they can buy your products.

Page titles, Meta Descriptions and Meta Keywords should all be set up for your products and Alt Tags containing keywords applied to images throughout your website. That way you are increasing the chances of making more sales.

You can also advertise your products through Facebook which also allow you to setup a page customised to the style of your business. Facebook also have plenty of Apps, some of which increase your marketing potential. Also you can can set up a separate shop specifically for Facebook users through Facebook. And if you link Facebook to Twitter, You Tube, Myspace etc you are able to advertise your products or website in one click.

The way to see it is the more links to your website, the better. So providing a website owner allows you to post a link on their website to your website and it is a legitimate and good source to drive traffic across to yours then you should be submitting to them.

These are just a few ideas which will help sell your products online.

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On LEAP DAY 29th February 2012, simply text LEAP145 to 70070 and make a £5 contribution towards helping keep Vulcan XH558 in the air for 2012, then pass on the details to all your family, friends and work colleagues.

Venture Website Solutions are website designers in the UK supplying a full Website Design Service.

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