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    <title>Venveo</title>
    <link>https://www.venveo.com/</link>
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    <description></description>
    <language>en-us</language>
    <pubDate>Mon, 23 May 2022 11:53:51 -0400</pubDate>
    <lastBuildDate>Mon, 23 May 2022 11:53:51 -0400</lastBuildDate>
              <item>
        <title>How To Create a Building Materials Marketing Strategy</title>
        <link>https://www.venveo.com/blog/how-to-create-a-building-materials-marketing-strategy</link>
        <pubDate>Wed, 23 Mar 2022 13:06:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/how-to-create-a-building-materials-marketing-strategy</guid>
        <description><![CDATA[
          Manufacturers that create a multi-platform marketing strategy are going to better position themselves to convert leads and outperform their competitors. Both digital and traditional tactics work hand-in-hand to make a streamlined user experience both online and in person.
          ]]></description>
      </item>
          <item>
        <title>An Introduction to Geotargeted Ads for Building Materials Companies</title>
        <link>https://www.venveo.com/blog/an-introduction-to-geotargeted-ads-for-building-materials-companies</link>
        <pubDate>Thu, 10 Feb 2022 09:00:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/an-introduction-to-geotargeted-ads-for-building-materials-companies</guid>
        <description><![CDATA[
          From search engines to social media platforms, geotargeted ads can take your digital marketing strategy to a new level of impact. Location-based advertising expands your reach to the warmest leads, no matter what type of audience you’re looking for. Find out how geotargeted ads work, plus actionable tips for manufacturers with any type of sales funnel.
          ]]></description>
      </item>
          <item>
        <title>How Building Materials Companies Can Use Houzz For Marketing</title>
        <link>https://www.venveo.com/blog/how-to-use-houzz-for-marketing</link>
        <pubDate>Thu, 27 Jan 2022 12:42:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/how-to-use-houzz-for-marketing</guid>
        <description><![CDATA[
          Houzz is an online platform that hosts millions of building products, ideas and projects for homeowners and pros to discover — and has 40+ million active monthly users. We have everything building materials companies need to know about using Houzz for marketing.
          ]]></description>
      </item>
          <item>
        <title>Why Building Materials Distributors Need Chatbots</title>
        <link>https://www.venveo.com/blog/why-building-materials-distributors-need-chatbots</link>
        <pubDate>Tue, 16 Nov 2021 08:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/why-building-materials-distributors-need-chatbots</guid>
        <description><![CDATA[
          Remaining up-to-date on new technology and marketing trends can be difficult, but it’s essential for building materials distributors to understand and utilize different tools. One tool distributors need to consider using is chatbots, a software that has conversations with customers on a website or mobile app. Learn why building materials distributors need chatbots and how to start using them.
          ]]></description>
      </item>
          <item>
        <title>Social Media Use Data &amp; What It Means for Building Materials Companies</title>
        <link>https://www.venveo.com/blog/social-media-use-in-2021-what-it-means-for-building-materials-companies</link>
        <pubDate>Wed, 27 Oct 2021 06:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/social-media-use-in-2021-what-it-means-for-building-materials-companies</guid>
        <description><![CDATA[
          Social media marketing is no longer just a trend; it&#039;s the new way of doing business for building materials manufacturers. With the right social strategy, building materials companies can overcome competition, drive traffic to their website, increase visibility and generate sales.
          ]]></description>
      </item>
          <item>
        <title>Targeting With Online Ads: A Manufacturer&#039;s Definitive Guide</title>
        <link>https://www.venveo.com/blog/targeting-with-online-ads-a-manufacturers-definitive-guide</link>
        <pubDate>Thu, 30 Sep 2021 11:29:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/targeting-with-online-ads-a-manufacturers-definitive-guide</guid>
        <description><![CDATA[
          Building materials manufacturers and distributors need to leverage online advertising in 2021 and beyond. Why? Because now, more than ever, building product audiences are relying on the internet to research products. Make purchases. Discover new brands. If your company doesn’t leverage online ads, you may miss out on conversions and fall behind competitors.
          ]]></description>
      </item>
          <item>
        <title>How to Revamp Your Newsletter + 3 Building Material Industry Newsletters Who Are Winning More Customers</title>
        <link>https://www.venveo.com/blog/how-to-revamp-your-newsletter-3-building-material-industry-newsletters-who-are-winning-more-customers</link>
        <pubDate>Thu, 09 Sep 2021 08:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-to-revamp-your-newsletter-3-building-material-industry-newsletters-who-are-winning-more-customers</guid>
        <description><![CDATA[
          Newsletters have incredible potential to deliver consistent awareness and actions around your products and services. But if you’re struggling to create consistency with getting your A&amp;D readers to open and click on your newsletter, you’re not alone. Most building materials companies are doing newsletters completely wrong.
          ]]></description>
      </item>
          <item>
        <title>How Building Materials Businesses Can Market in a Third-Party Cookieless World</title>
        <link>https://www.venveo.com/blog/how-building-materials-businesses-can-market-in-a-third-party-cookieless-world</link>
        <pubDate>Tue, 07 Sep 2021 08:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-building-materials-businesses-can-market-in-a-third-party-cookieless-world</guid>
        <description><![CDATA[
          In January 2020, Google announced its plan to phase out support for third-party cookies in its Chrome browser. In approximately one year, all major browsers such as Google Chrome, Firefox and Safari will have blocked third-party cookies.
          ]]></description>
      </item>
          <item>
        <title>What Are Google&#039;s New Core Web Vitals &amp; Why Every Manufacturer Needs to Care About Them</title>
        <link>https://www.venveo.com/blog/what-are-googles-new-core-web-vitals-why-every-manufacturer-needs-to-care-about-them</link>
        <pubDate>Thu, 02 Sep 2021 13:06:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/what-are-googles-new-core-web-vitals-why-every-manufacturer-needs-to-care-about-them</guid>
        <description><![CDATA[
          Google is set to make one of its biggest changes with how it ranks web pages this year. Any building materials business that values brand awareness and visibility needs to care about it.
          ]]></description>
      </item>
          <item>
        <title>What You Can Learn From the Top 5 Flooring Manufacturer Websites</title>
        <link>https://www.venveo.com/blog/what-you-can-learn-from-the-top-5-flooring-manufacturer-websites</link>
        <pubDate>Mon, 28 Jun 2021 09:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/what-you-can-learn-from-the-top-5-flooring-manufacturer-websites</guid>
        <description><![CDATA[
          Without having an optimized and modern website, building material companies can lack lead generation, revenue and growth. Let’s take a look at five of the best flooring manufacturers’ websites and how you can learn from their success.
          ]]></description>
      </item>
          <item>
        <title>An Introduction to SEO for Building Materials Companies</title>
        <link>https://www.venveo.com/blog/an-introduction-to-seo-for-building-materials-companies</link>
        <pubDate>Mon, 21 Jun 2021 09:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/an-introduction-to-seo-for-building-materials-companies</guid>
        <description><![CDATA[
          Your success depends on more than having a great product. If your audience can’t find you online, you can’t convert them to a customer. And in our increasingly digital world, that means understanding how to use SEO to drive the right traffic to your website.
          ]]></description>
      </item>
          <item>
        <title>5 Marketing Tactics You Need in 2021</title>
        <link>https://www.venveo.com/blog/5-marketing-tactics-you-need-in-2021</link>
        <pubDate>Thu, 17 Jun 2021 10:15:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/5-marketing-tactics-you-need-in-2021</guid>
        <description><![CDATA[
          If 2020 has taught us anything, it’s that we should be prepared for the unexpected. One of the best ways to position your company in 2021 is to ensure you are using marketing strategies that reflect recent industry shifts.
          ]]></description>
      </item>
          <item>
        <title>5 Ecommerce Sites Building Materials Companies Can Learn From</title>
        <link>https://www.venveo.com/blog/5-ecommerce-sites-building-materials-companies-can-learn-from</link>
        <pubDate>Tue, 25 May 2021 09:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/5-ecommerce-sites-building-materials-companies-can-learn-from</guid>
        <description><![CDATA[
          Now is the best time to think about how you can leverage your online presence to increase market share, grow relationships, create new sales opportunities and grow demand for your product. Let’s take a look at five impressive eCommerce sites and what you can learn from their success.
          ]]></description>
      </item>
          <item>
        <title>10 Creative Ways to Build Relationships With the A&amp;D Community</title>
        <link>https://www.venveo.com/blog/10-creative-ways-to-build-relationships-with-the-a-d-community</link>
        <pubDate>Fri, 15 Jan 2021 09:08:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/10-creative-ways-to-build-relationships-with-the-a-d-community</guid>
        <description><![CDATA[
          Now more than ever, you need to have the best building materials marketing, sales tools and techniques to ensure you’re staying in touch with the A&amp;D community in a way that engages them. Let&#039;s look at 10 unique ways to build (and maintain) relationships with the A&amp;D community.
          ]]></description>
      </item>
          <item>
        <title>The Quick Reference Guide to Digital Marketing for  Building Materials</title>
        <link>https://www.venveo.com/blog/the-quick-reference-guide-to-digital-marketing-for-building-materials</link>
        <pubDate>Wed, 02 Dec 2020 16:23:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/the-quick-reference-guide-to-digital-marketing-for-building-materials</guid>
        <description><![CDATA[
          Once you know where you want to drive your company, you need the right marketing plan to get you there. Understanding where your audience is and how to target them online is key to turning your online presence into a sales and lead generator.
          ]]></description>
      </item>
          <item>
        <title>Marketing to Architects: The Definitive Guide to Selling Architects</title>
        <link>https://www.venveo.com/blog/marketing-to-architects</link>
        <pubDate>Wed, 27 May 2020 00:01:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/marketing-to-architects</guid>
        <description><![CDATA[
          Marketing and selling to Architects can be tricky. Architects are not your average customer. They have high standards, strict requirements and complex professional relationships.
          ]]></description>
      </item>
          <item>
        <title>What&#039;s Wrong With Your LinkedIn Profile &amp; How You Can Fix It</title>
        <link>https://www.venveo.com/blog/whats-wrong-with-your-linkedin-profile</link>
        <pubDate>Tue, 19 May 2020 11:11:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/whats-wrong-with-your-linkedin-profile</guid>
        <description><![CDATA[
          Let’s look at three common mistakes and review some LinkedIn profile tips that will help you improve your page so you can grow leads, increase sales and outperform the competition.
          ]]></description>
      </item>
          <item>
        <title>How to Sell to Builders</title>
        <link>https://www.venveo.com/blog/how-to-sell-to-builders</link>
        <pubDate>Fri, 13 Mar 2020 00:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-to-sell-to-builders</guid>
        <description><![CDATA[
          When you’re selling building materials, you know you need to get your product in front of the right people. Following these strategies can help you nurture new leads, make your first sales and create customer relationships that last.
          ]]></description>
      </item>
          <item>
        <title>An Introduction to Online Ads for Building Materials Manufacturers</title>
        <link>https://www.venveo.com/blog/an-introduction-to-online-ads-for-building-materials-manufacturers</link>
        <pubDate>Fri, 06 Mar 2020 00:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/an-introduction-to-online-ads-for-building-materials-manufacturers</guid>
        <description><![CDATA[
          Despite the obvious benefits, the complexity of the world of online ads leads many Building Materials Manufacturers to drop out of the race.  We’re here to demystify online ads so that you can get ahead of the game: building leads online and outperforming your competition.
          ]]></description>
      </item>
          <item>
        <title>10 Characteristics of the DIY Consumer [UPDATED 2020]</title>
        <link>https://www.venveo.com/blog/10-characteristics-of-the-diy-consumer</link>
        <pubDate>Thu, 05 Mar 2020 20:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/10-characteristics-of-the-diy-consumer</guid>
        <description><![CDATA[
          DIY Consumers are not just crafty house wives with a Pinterest board. And, DIY consumers don&#039;t just do-it-themselves. DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large demographic, and care more about buying unique, quality products than pinching pennies.
          ]]></description>
      </item>
          <item>
        <title>Marketing to Builders: The Ultimate Guide</title>
        <link>https://www.venveo.com/blog/marketing-to-builders-the-ultimate-guide</link>
        <pubDate>Thu, 31 Jan 2019 10:02:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/marketing-to-builders-the-ultimate-guide</guid>
        <description><![CDATA[
          There are a number of effective ways that building material manufacturers can market to builders.
          ]]></description>
      </item>
          <item>
        <title>5 Building Materials Manufacturers Who Are Winning Online</title>
        <link>https://www.venveo.com/blog/5-building-materials-manufacturers-who-are-winning-online</link>
        <pubDate>Sun, 28 Jan 2018 00:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/5-building-materials-manufacturers-who-are-winning-online</guid>
        <description><![CDATA[
          Creating the right digital strategy to outperform your competition can be challenging.
          ]]></description>
      </item>
          <item>
        <title>How Design Can Help Grow Your Building Materials Sales</title>
        <link>https://www.venveo.com/blog/how-design-can-help-grow-your-building-materials-sales</link>
        <pubDate>Tue, 31 Oct 2017 13:42:00 -0400</pubDate>
        <author>Mitch Harris</author>
        <guid>https://www.venveo.com/blog/how-design-can-help-grow-your-building-materials-sales</guid>
        <description><![CDATA[
          Design is changing the way some companies do business.  Find out how to leverage design to increase sales and leave your competition in the dust.
          ]]></description>
      </item>
          <item>
        <title>How Building Material Manufacturers Can Grow Sales Using Their Online Presence</title>
        <link>https://www.venveo.com/blog/grow-building-material-sales-with-your-online-presence</link>
        <pubDate>Sun, 23 Oct 2016 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/grow-building-material-sales-with-your-online-presence</guid>
        <description><![CDATA[
          How do you make all of the pieces of your online marketing mix fit together so it actually drives sales?
          ]]></description>
      </item>
          <item>
        <title>Building Materials Case Study Formula that Converts More Customers</title>
        <link>https://www.venveo.com/blog/building-material-case-study-formula-that-converts-more-customers</link>
        <pubDate>Sun, 16 Oct 2016 01:58:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/building-material-case-study-formula-that-converts-more-customers</guid>
        <description><![CDATA[
          This case study formula can be one of your greatest tools to help bring in new leads and convert potential customers to sales.
          ]]></description>
      </item>
          <item>
        <title>How Building Products Can Stop Losing the Online Review Battle</title>
        <link>https://www.venveo.com/blog/how-building-products-can-stop-losing-the-online-review-battle</link>
        <pubDate>Thu, 22 Sep 2016 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-building-products-can-stop-losing-the-online-review-battle</guid>
        <description><![CDATA[
          Learn how building products can stop losing the battle with online reviews.
          ]]></description>
      </item>
          <item>
        <title>Content Marketing Debunked for Building Materials Manufacturers</title>
        <link>https://www.venveo.com/blog/content-marketing-debunked-for-building-materials-manufacturers</link>
        <pubDate>Fri, 19 Aug 2016 02:43:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/content-marketing-debunked-for-building-materials-manufacturers</guid>
        <description><![CDATA[
          Let&#039;s talk about how you can produce content that will actually help build loyalty and grow sales.
          ]]></description>
      </item>
          <item>
        <title>Marketing to Lumber Dealers: The Definitive Guide</title>
        <link>https://www.venveo.com/blog/marketing-to-lumber-dealers</link>
        <pubDate>Sun, 06 Mar 2016 21:10:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/marketing-to-lumber-dealers</guid>
        <description><![CDATA[
          Developing a successful relationship with a lumber dealer can be a tricky business. Depending on the dealer’s size, you may need to navigate through multiple levels of sales staff or even a third party distributor.
          ]]></description>
      </item>
          <item>
        <title>All You Need to Know to Win Over Architects</title>
        <link>https://www.venveo.com/blog/win-over-architects</link>
        <pubDate>Mon, 29 Feb 2016 00:36:00 -0500</pubDate>
        <author>Neil Sutton</author>
        <guid>https://www.venveo.com/blog/win-over-architects</guid>
        <description><![CDATA[
          9 steps to start cultivating new relationships today
          ]]></description>
      </item>
          <item>
        <title>[Checklist] Video SEO 101 </title>
        <link>https://www.venveo.com/blog/video-seo-101</link>
        <pubDate>Mon, 09 Nov 2015 19:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/video-seo-101</guid>
        <description><![CDATA[
          Using video on your site is an excellent way to build brand awareness, connect with visitors and nurture leads through the purchasing process.
          ]]></description>
      </item>
          <item>
        <title>How to Get the Most Out of Your Building Materials Blog</title>
        <link>https://www.venveo.com/blog/how-to-get-the-most-out-of-your-building-materials-blog</link>
        <pubDate>Wed, 04 Nov 2015 19:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-to-get-the-most-out-of-your-building-materials-blog</guid>
        <description><![CDATA[
          Almost every building materials manufacturer has a blog on their site, but most seem unsure of what it’s there for.
          ]]></description>
      </item>
          <item>
        <title>Top 5 Twitter Strategies of Successful Building Materials Manufacturers </title>
        <link>https://www.venveo.com/blog/twitter-for-building-materials-manufacturers</link>
        <pubDate>Thu, 03 Sep 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/twitter-for-building-materials-manufacturers</guid>
        <description><![CDATA[
          Steal the expert strategies these top companies use to increase engagement and grow their following.
          ]]></description>
      </item>
          <item>
        <title>What Experts are Saying About the DIY Consumer and Digital </title>
        <link>https://www.venveo.com/blog/what-experts-are-saying-about-the-diy-consumer-and-digital</link>
        <pubDate>Fri, 07 Aug 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/what-experts-are-saying-about-the-diy-consumer-and-digital</guid>
        <description><![CDATA[
          Experts in the field say retailers should focus on digital efforts that will establish you as a source for expert advice and assistance.
          ]]></description>
      </item>
          <item>
        <title>7 Tips for Video Marketing Success</title>
        <link>https://www.venveo.com/blog/video-marketing-tips-for-success</link>
        <pubDate>Thu, 02 Jul 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/video-marketing-tips-for-success</guid>
        <description><![CDATA[
          When video marketing is done right, it leads to increased consumer engagement, increase website traffic and increased sales.
          ]]></description>
      </item>
          <item>
        <title>3 Steps to Get Started with Digital Marketing TODAY</title>
        <link>https://www.venveo.com/blog/3-steps-to-get-started-with-digital-marketing-today</link>
        <pubDate>Thu, 18 Jun 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/3-steps-to-get-started-with-digital-marketing-today</guid>
        <description><![CDATA[
          Yes, a digital marketing strategy is essential to companies hoping to compete in the modern market. However, you don’t have to buy the whole horse and buggy right now. You can improve your digital standing right now by starting with the 3 steps outlined in this article.
          ]]></description>
      </item>
          <item>
        <title>5 Strategies to Increase Your Brand’s Awareness with Houzz</title>
        <link>https://www.venveo.com/blog/5-strategies-to-increase-your-brands-awareness-with-houzz</link>
        <pubDate>Wed, 03 Jun 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/5-strategies-to-increase-your-brands-awareness-with-houzz</guid>
        <description><![CDATA[
          Houzz is moving from just a holding site for consumer home improvement ideas into a powerful marketing tool. In this blog post, we review some of the best ways to market your brand on the popular Home Improvement app, Houzz.
          ]]></description>
      </item>
          <item>
        <title>All About Keywords: What They Are, Why They Matter and How to Use Them</title>
        <link>https://www.venveo.com/blog/all-about-keywords-what-they-are-why-they-matter-and-how-to-use-them</link>
        <pubDate>Wed, 03 Jun 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/all-about-keywords-what-they-are-why-they-matter-and-how-to-use-them</guid>
        <description><![CDATA[
          Learn how to identify and use keywords to help boost online traffic and increase sales.
          ]]></description>
      </item>
          <item>
        <title>Delta vs. Kohler: How Delta is Winning the SEO War</title>
        <link>https://www.venveo.com/blog/how-delta-is-beating-kohler-in-search-rankings</link>
        <pubDate>Wed, 13 May 2015 01:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-delta-is-beating-kohler-in-search-rankings</guid>
        <description><![CDATA[
          Good news! You might not be the number one brand in your market, but you can still rank #1.
          ]]></description>
      </item>
          <item>
        <title>How Content Marketing Can Help You Win the DIY Consumer</title>
        <link>https://www.venveo.com/blog/how-content-marketing-can-help-you-win-the-diy-consumer</link>
        <pubDate>Fri, 08 May 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/how-content-marketing-can-help-you-win-the-diy-consumer</guid>
        <description><![CDATA[
          The goal of content marketing is to produce FREE, relevant content that educates your customer base on your products and services, providing your brand with authority and evoking a sense of relationship and trust between you and your customers.
          ]]></description>
      </item>
          <item>
        <title>Competitor Insights for Building Materials Companies: 3 Things Our Data says Your Competition is Doing this Year</title>
        <link>https://www.venveo.com/blog/competitor-insights-for-building-materials-companies-3-things-our-data-says-your-competition-is-doing-this-year</link>
        <pubDate>Thu, 07 May 2015 02:33:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/competitor-insights-for-building-materials-companies-3-things-our-data-says-your-competition-is-doing-this-year</guid>
        <description><![CDATA[
          Getting an inside view at what your competition is doing is a big deal for building materials companies. We’ve reviewed the data from our latest survey about digital marketing and building materials companies, and have come up with 3 marketing trends that your competitors are likely taking on this year.
          ]]></description>
      </item>
          <item>
        <title>Marketing Automation: 7 Reasons Building Materials Companies Should Get On Board</title>
        <link>https://www.venveo.com/blog/marketing-automation-7-reasons-building-materials-companies-should-get-on-board</link>
        <pubDate>Fri, 24 Apr 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/marketing-automation-7-reasons-building-materials-companies-should-get-on-board</guid>
        <description><![CDATA[
          Marketing Automation is a game changer for the building materials industry. It solves the problems of a jammed-up sales funnel, sending the same generic email to every lead and never being sure what a potential customer really wants from you.
          ]]></description>
      </item>
          <item>
        <title>Marketing Budgets for Building Materials Companies: Who&#039;s Spending Where &amp; Why</title>
        <link>https://www.venveo.com/blog/marketing-budgets-for-building-materials-companies-whos-spending-where-why</link>
        <pubDate>Tue, 21 Apr 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/marketing-budgets-for-building-materials-companies-whos-spending-where-why</guid>
        <description><![CDATA[
          Marketing budgets are changing in the building materials industry. Your competition is spending more on digital this year. In fact, building materials companies are spending more in almost every area of digital marketing across the board.
          ]]></description>
      </item>
          <item>
        <title>5 Quick SEO Tips for Building Materials Companies</title>
        <link>https://www.venveo.com/blog/5-quick-seo-tips-for-building-materials-companies</link>
        <pubDate>Thu, 09 Apr 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/5-quick-seo-tips-for-building-materials-companies</guid>
        <description><![CDATA[
          Here are five things you can do right now that can help your building materials company improve search rankings.
          ]]></description>
      </item>
          <item>
        <title>Marketing Automation for Building Materials Companies: Getting Started</title>
        <link>https://www.venveo.com/blog/marketing-automation-for-building-materials-companies</link>
        <pubDate>Wed, 01 Apr 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/marketing-automation-for-building-materials-companies</guid>
        <description><![CDATA[
          The average person sees between 300 to 700 marketing messages a day. Information overload is keeping your marketing from making an impact on potential customers. Companies that stand out are able to position themselves as helpful experts that assists their target audience as they progress through the buying cycle. Sending the same email to every one of your contacts is not going to position you as memorable or helpful.
          ]]></description>
      </item>
          <item>
        <title>Why No One Cares About Your Building Materials Blog</title>
        <link>https://www.venveo.com/blog/why-no-one-cares-about-your-building-materials-blog</link>
        <pubDate>Mon, 30 Mar 2015 20:00:00 -0400</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/why-no-one-cares-about-your-building-materials-blog</guid>
        <description><![CDATA[
          If you&#039;ve read a hundred other blog posts that talk about &quot;How I grew my blog to 15,000 readers in one month&quot; and want to chuck your computer at the wall because you swear you&#039;re doing everything you&#039;re supposed to but you&#039;re just not seeing any results then this post is for you.
          ]]></description>
      </item>
          <item>
        <title>Successfully Nurture Leads: Top 3 Secrets for Building Materials Companies</title>
        <link>https://www.venveo.com/blog/top-3-secrets-to-successful-lead-nurturing-for-building-materials-companies</link>
        <pubDate>Mon, 23 Mar 2015 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/top-3-secrets-to-successful-lead-nurturing-for-building-materials-companies</guid>
        <description><![CDATA[
          Lead nurturing will empower you to build effective relationships with prospects throughout their buying and customer journey, not just when they are the bottom of the funnel poised for conversion. It&#039;s not enough to have a website and let it speak for itself. The disconnect between sales efforts and marketing efforts can no longer be overlooked.
          ]]></description>
      </item>
          <item>
        <title>Content Strategy for Building Materials Companies: How to Get the Ball Rolling</title>
        <link>https://www.venveo.com/blog/content-strategy-for-building-materials-companies-how-to-get-the-ball-rolling</link>
        <pubDate>Fri, 06 Mar 2015 02:59:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/content-strategy-for-building-materials-companies-how-to-get-the-ball-rolling</guid>
        <description><![CDATA[
          Imagine a world where your website helps you reach your business goals. Imagine a world where your website isn&#039;t a completely separate commodity from sales brochures and printed fliers.
          ]]></description>
      </item>
          <item>
        <title>How Vine Helped Lowe&#039;s Dominate Facebook [Infographic]</title>
        <link>https://www.venveo.com/blog/how-vine-helped-lowes-dominate-facebook</link>
        <pubDate>Mon, 16 Feb 2015 19:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-vine-helped-lowes-dominate-facebook</guid>
        <description><![CDATA[
          Lowe&#039;s is a Social Media trailblazer in the home improvement industry. In this infographic we show how they used a brand new social media channel to win users across multiple platforms, including Facebook which hosts their target demographic.
          ]]></description>
      </item>
          <item>
        <title>A/B Testing: How to Improve Conversions &amp; Customer Insights</title>
        <link>https://www.venveo.com/blog/a-b-testing-how-to-improve-conversions-customer-insights</link>
        <pubDate>Tue, 10 Feb 2015 19:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/a-b-testing-how-to-improve-conversions-customer-insights</guid>
        <description><![CDATA[
          We&#039;ve all heard that A/B testing is important, but not many people are actually doing it. If you are thinking about running an A/B test of your own, here are some tips for a successful testing experience.
          ]]></description>
      </item>
          <item>
        <title>Why Companies Fail at Self Promotion </title>
        <link>https://www.venveo.com/blog/why-companies-fail-at-self-promotion</link>
        <pubDate>Wed, 04 Feb 2015 19:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/why-companies-fail-at-self-promotion</guid>
        <description><![CDATA[
          Goals without a plan are just wants or wishes. A goal that&#039;s not connected to a plan or a roadmap of how you will accomplish that goal, is just a hope. The plan is the actionable list of steps that turns the goal into something beyond a wish list. Most companies make the mistake of adding goals to their marketing plans without taking the time to map out how each of those goals will be accomplished during the year.
          ]]></description>
      </item>
          <item>
        <title>How to Write an Internal Content Style Guide Without Breaking a Sweat</title>
        <link>https://www.venveo.com/blog/how-to-write-an-internal-content-style-guide-without-breaking-a-sweat</link>
        <pubDate>Tue, 20 Jan 2015 19:00:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/how-to-write-an-internal-content-style-guide-without-breaking-a-sweat</guid>
        <description><![CDATA[
          Consistently using headings, subheadings and the same spellings of weird words is a piece to the confidence puzzle, and it&#039;s really easy to blow it.
          ]]></description>
      </item>
          <item>
        <title>How to Create Memorable Messaging</title>
        <link>https://www.venveo.com/blog/how-to-create-memorable-messaging</link>
        <pubDate>Tue, 25 Nov 2014 20:00:00 -0500</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/how-to-create-memorable-messaging</guid>
        <description><![CDATA[
          I recently sat in on a webinar that was titled &quot;Creating Memorable Content&quot;. I was expecting this webinar to be focused on web content; however, it was actually focused on creating engaging PowerPoint presentations or visual aids for presentations. Interestingly, much of what was shared I found very intriguing and very relevant to the digital space.
          ]]></description>
      </item>
          <item>
        <title>3 Reasons Brand Consistency is so Important</title>
        <link>https://www.venveo.com/blog/three-reasons-brand-consistency-is-so-important</link>
        <pubDate>Thu, 20 Nov 2014 19:00:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/three-reasons-brand-consistency-is-so-important</guid>
        <description><![CDATA[
          It can&#039;t be said enough: Consumers want to buy from brands they know. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization. When they know you, they will identify with you and your purpose. And when consumers feel like they know you and can trust you, they will be more likely to purchase from you.
          ]]></description>
      </item>
          <item>
        <title>Content Strategy Message Hierarchy Explained: Who’s in Charge Here?</title>
        <link>https://www.venveo.com/blog/whos-in-charge-here-an-explanation-of-message-hierarchy-and-content-strategy</link>
        <pubDate>Thu, 20 Nov 2014 03:49:00 -0500</pubDate>
        <author>Beth PopNikolov</author>
        <guid>https://www.venveo.com/blog/whos-in-charge-here-an-explanation-of-message-hierarchy-and-content-strategy</guid>
        <description><![CDATA[
          Recently I was putting together the final touches of a Content Strategy for one of our clients. Several coworkers had spent weeks and weeks conducting consumer research about our client&#039;s target audience. I&#039;d spent hours with our client learning about their sales process, their company culture, their goals and their value proposition. I then went back and reviewed the results from our consumer research and compared them to the notes I had from our client meetings.
          ]]></description>
      </item>
          <item>
        <title>A Peek Behind the Curtain: What is Digital Strategy</title>
        <link>https://www.venveo.com/blog/a-peek-behind-the-curtain-what-is-digital-strategy</link>
        <pubDate>Sun, 24 Aug 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/a-peek-behind-the-curtain-what-is-digital-strategy</guid>
        <description><![CDATA[
          Whether your agency specifically calls it a strategy phase or not, most digital or marketing projects you undergo have some sort of strategy component to them. If the project starts to go all over the place or if you&#039;re constantly running up against questions you don&#039;t know how to answer, this could be an indicator that your strategy hasn&#039;t been defined.
          ]]></description>
      </item>
          <item>
        <title>Is Your Branding Triggering the Right Conditioned Response?</title>
        <link>https://www.venveo.com/blog/is-your-branding-triggering-the-right-conditioned-response</link>
        <pubDate>Tue, 01 Jul 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/is-your-branding-triggering-the-right-conditioned-response</guid>
        <description><![CDATA[
          The point here is that the difference between good branding and great branding is consistency. Consumers are looking for a unique yet consistent experience throughout their interactions with your brand.
          ]]></description>
      </item>
          <item>
        <title>10 Quick Tips to Running a Successful Twitter Contest</title>
        <link>https://www.venveo.com/blog/10-quick-tips-to-running-a-successful-twitter-contest</link>
        <pubDate>Thu, 26 Jun 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/10-quick-tips-to-running-a-successful-twitter-contest</guid>
        <description><![CDATA[
          If it&#039;s done right, a Twitter contest can lead to long-term loyalty from its participants (even if they don&#039;t win). If it&#039;s done wrong, even the winner can walk away annoyed at a brand&#039;s over-tweeting, over-promoting and overly-complicated contest.
          ]]></description>
      </item>
          <item>
        <title>3 Things Red Bull Can Teach You About Content Marketing</title>
        <link>https://www.venveo.com/blog/3-things-red-bull-can-teach-you-about-content-marketing</link>
        <pubDate>Thu, 19 Jun 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/3-things-red-bull-can-teach-you-about-content-marketing</guid>
        <description><![CDATA[
          Content is a brand&#039;s currency. It&#039;s what we give in exchange for loyalty, social engagement and dollars spent. It&#039;s how we build relationships with our customers. It&#039;s how we communicate and win attention in the endless ocean of the Internet.
          ]]></description>
      </item>
          <item>
        <title>Don&#039;t Skimp on the Discovery Phase</title>
        <link>https://www.venveo.com/blog/dont-skimp-on-the-discovery-phase</link>
        <pubDate>Thu, 29 May 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/dont-skimp-on-the-discovery-phase</guid>
        <description><![CDATA[
          Taking the time to conduct the proper research - such as client surveys, consumer profiles, user testing, competitive analyses, and digital asset audits - will allow your company to see where your brand currently stands and what it&#039;s really going to take to get where you want to go.
          ]]></description>
      </item>
          <item>
        <title>A Visual Comparison of Responsive Web Design</title>
        <link>https://www.venveo.com/blog/a-visual-comparison-of-responsive-web-design</link>
        <pubDate>Wed, 21 May 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/a-visual-comparison-of-responsive-web-design</guid>
        <description><![CDATA[
          A visual comparison of responsive versus un responsive web design using our new website as a use case.
          ]]></description>
      </item>
          <item>
        <title>Why Consumer Research is Important to Digital Marketing</title>
        <link>https://www.venveo.com/blog/why-consumer-research-is-important-to-digital-marketing</link>
        <pubDate>Wed, 21 May 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/why-consumer-research-is-important-to-digital-marketing</guid>
        <description><![CDATA[
          As you know, marketers today are challenged by having to keep their brand relevant in an ever-expanding marketing landscape. It is easy to become spread too thin in your efforts because you feel the need to say all things to all people in all places.
          ]]></description>
      </item>
          <item>
        <title>5 Things You (the client) Can Expect from a Website Redesign Project</title>
        <link>https://www.venveo.com/blog/5-things-you-the-client-can-expect-from-a-website-redesign-project</link>
        <pubDate>Wed, 07 May 2014 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/5-things-you-the-client-can-expect-from-a-website-redesign-project</guid>
        <description><![CDATA[
          Undertaking a website redesign is a very involved project with many moving parts that requires a strong team effort between you, your team and your agency.
          ]]></description>
      </item>
          <item>
        <title>Why Packaging Should Be the 5th P of Marketing</title>
        <link>https://www.venveo.com/blog/why-packaging-should-be-the-5th-p-of-marketing</link>
        <pubDate>Mon, 22 Oct 2012 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/why-packaging-should-be-the-5th-p-of-marketing</guid>
        <description><![CDATA[
          Almost any book you read or class you take on Marketing references the 4 P&#039;s of Marketing: Product Pricing Placement, and Promotion. All of these marketing elements are meant to align your brand to effectively engage with your target audience. I absolutely agree with this but I also believe that there is a critical element that needs to be added to the list: Packaging.
          ]]></description>
      </item>
          <item>
        <title>8 Alternatives to Google Analytics</title>
        <link>https://www.venveo.com/blog/8-alternatives-to-google-analytics</link>
        <pubDate>Tue, 26 Jun 2012 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/8-alternatives-to-google-analytics</guid>
        <description><![CDATA[
          Since the launch of Google Analytics back in 2005, the ability to track almost every aspect of how visitors use a website has driven millions of discussions about metrics and optimization. While their ability to pair the technology with the Adwords platform has made it the most popular choice for analytics, there are other options for you to explore.
          ]]></description>
      </item>
          <item>
        <title>Agile vs Waterfall Project Management</title>
        <link>https://www.venveo.com/blog/agile-vs-waterfall-project-management</link>
        <pubDate>Tue, 22 May 2012 20:00:00 -0400</pubDate>
        <author>Zach Williams</author>
        <guid>https://www.venveo.com/blog/agile-vs-waterfall-project-management</guid>
        <description><![CDATA[
          As I&#039;ve started to plug into the virtual PM community via Twitter (#webpm #pmot) and other sites I follow, I&#039;ve learned that there is a HUGE need for digital/web PM collaboration
          ]]></description>
      </item>
      </channel>
</rss>
