| VERAFLUENTI COMMUNICATION Inc. | VERAFLUENTI COMMUNICATION Inc. https://verafluenti.com/ From why to how of earning trust Thu, 09 Mar 2023 23:29:52 +0000 en-US hourly 1 http://verafluenti.com/wp-content/uploads/2018/07/cropped-Emblem-Verafluenti-9-whitebg-512px-32x32.jpg | VERAFLUENTI COMMUNICATION Inc. | VERAFLUENTI COMMUNICATION Inc. https://verafluenti.com/ 32 32 Re(Story)ing Our Humanity in the Workplace and Education in a Post-Pandemic World http://verafluenti.com/restorying-humanity-in-workplace-and-education/ http://verafluenti.com/restorying-humanity-in-workplace-and-education/#respond Tue, 07 Mar 2023 05:35:11 +0000 https://verafluenti.com/?p=5415 Re(Story)ing Our Humanity in the Workplace and Education in a Post-Pandemic World Image credit: Click and Learn Photography on Unsplash. In late February 2023, I was privileged to be part of Royal Roads University’s third annual Communication Ethics Conference. Our panel with Dr. Veronica Thompson, Dr. Hilary Leighton and April Kuramoto was titled Re(Story)Ing Our […]

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]]> http://verafluenti.com/restorying-humanity-in-workplace-and-education/feed/ 0 Podcast: Developing communication strategy http://verafluenti.com/podcast-developing-communication-strategy/ http://verafluenti.com/podcast-developing-communication-strategy/#respond Fri, 18 Nov 2022 21:48:22 +0000 http://verafluenti.com/?p=4508 How do you navigate communication in a changing landscape where digital and traditional media co-exist and demographics are shifting? What is success in digital communication? Will humans still be relevant for communication with the rise of Artificial Intelligence? Raaj Chandran tackles these and more in his interview with veteran PR and communication expert Mr. Shafiq […]

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]]> http://verafluenti.com/podcast-developing-communication-strategy/feed/ 0 Recruiting practices affect reputation http://verafluenti.com/recruiting-on-reputation/ http://verafluenti.com/recruiting-on-reputation/#respond Thu, 17 Jan 2019 01:34:11 +0000 http://verafluenti.com/?p=1604 Recruiting practices affect reputation Public relations and the people function (a.k.a human resources) have significant overlap, because both deal with the employee public. Public relations is broader because employees constitute only one of the several relevant publics it deals with for the organization, whereas they represent the main and likely sole public that the people […]

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]]> http://verafluenti.com/recruiting-on-reputation/feed/ 0 Careers belong to individuals, jobs to employers http://verafluenti.com/only-jobs-no-careers/ http://verafluenti.com/only-jobs-no-careers/#respond Sat, 31 Mar 2018 18:24:32 +0000 http://verafluenti.com/?p=1487 Careers belong to individuals, jobs to employers Legend speaks of a time when an apprentice joined an enterprise, learned the trade under various masters, enhanced his or her skills, moved up in responsibility and authority, and in the process spent an entire lifetime with that enterprise. The leaders of the enterprise took good care of […]

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]]> http://verafluenti.com/only-jobs-no-careers/feed/ 0 ‘More with less’: Cute, crazy and cruel http://verafluenti.com/more-with-less-cute-crazy-cruel/ http://verafluenti.com/more-with-less-cute-crazy-cruel/#respond Fri, 24 Feb 2017 21:20:10 +0000 http://verafluenti.com/?p=1041 ‘More with less’: Cute, crazy and cruel “In these challenging times, we must do more with less and demonstrate the true spirit of our corporation. We will continue to be guided by our core values of integrity, teamwork, leadership, community involvement and our commitment to the well-being of our staff…” So might ring a familiar […]

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]]> http://verafluenti.com/more-with-less-cute-crazy-cruel/feed/ 0 ‘Tis the season for corporate halos http://verafluenti.com/tis-season-corporate-halos/ http://verafluenti.com/tis-season-corporate-halos/#respond Mon, 19 Dec 2016 22:43:36 +0000 http://verafluenti.com/?p=969 ‘Tis the season for corporate halos It is perhaps the only time of the year when proclitic words briefly enter the mainstream. When else can one encounter ‘tis, ‘twas, ‘twill and ‘twere in such abundance, especially in the phrase ‘tis the season for giving? From a corporate perspective, ‘tis also the season for donning halos. As soon […]

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]]> http://verafluenti.com/tis-season-corporate-halos/feed/ 0 A case for decentralizing global communication http://verafluenti.com/decentralizing-global-communication/ http://verafluenti.com/decentralizing-global-communication/#respond Sat, 29 Oct 2016 00:03:56 +0000 http://verafluenti.com/?p=911 A case for decentralizing global communication What starts small as an adventure between a handful of like-minded professionals can, with the propellant of success, grow quickly into a large entity sprawling first the region, then a country, and finally the globe. And with growth come more revenue, more operating costs and more communication quandaries. Founders […]

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]]> http://verafluenti.com/decentralizing-global-communication/feed/ 0 Is consumerist sustainability unsustainable? http://verafluenti.com/sustainable-development-unsustainable/ http://verafluenti.com/sustainable-development-unsustainable/#respond Mon, 19 Sep 2016 00:48:06 +0000 http://verafluenti.com/?p=795 Is consumerist sustainability unsustainable? It would seem impossible to visit a corporate website without seeing the perfunctory corporate sustainability report or one of its many variants. Corporate citizenship, corporate social responsibility (often referred to by its acronym — CSR), sustainability, sustainable development, corporate sustainability – there is a horde of terms in use. Many have […]

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]]> http://verafluenti.com/sustainable-development-unsustainable/feed/ 0 Lessons in communication from the street http://verafluenti.com/lessons-communication-street/ http://verafluenti.com/lessons-communication-street/#respond Sun, 14 Aug 2016 18:52:12 +0000 http://verafluenti.com/?p=739 Lessons in communication from the street It is said there is no university and no teacher better than life itself. Word! Some of the most striking and creative lessons in communication come from the street. The street: This is the frontline, where your ideas are brutally tested by the pavement, the indifference of the time-pressed […]

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]]> http://verafluenti.com/lessons-communication-street/feed/ 0 White space: An essential in communication and life http://verafluenti.com/white-space-an-essential-in-communication-and-life/ http://verafluenti.com/white-space-an-essential-in-communication-and-life/#comments Sun, 17 Jul 2016 23:21:57 +0000 http://verafluenti.com/?p=656 White space: An essential in communication and life Not an inch of space is to be left unused. Text and images should cover: the page, billboard, print canvas, web space, and all too often, a PowerPoint slide. Voices and sounds should constantly blare the corporate message during every second of radio messages. Graphics, animation and […]

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