VeraQuest Research

Leveling the Playing Field – Balancing Monadic-Cell Test Designs

Peter — Wed, 18 Apr 2018 14:21:42 +0000

Leveling the Playing Field – Quirk’s Research Review, April 2018 Issue by Peter Gold and Jordan Losen. When charged with the task of determining a winning concept (e.g., product or advertising concept, positioning statement, product claims, etc.) to bring to market among two or more options, marketers and researchers have several methods from which to […]

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Catching Bad Responders

Peter — Wed, 29 Nov 2017 23:30:31 +0000

This piece, the third in our four-part series on best demonstrated research practices, explores the prevalence and impact that fraudulent responders have on data quality. VeraQuest understands the value of fast, inexpensive research in today’s marketing research environment, which is why our business was built with speed and cost in mind. However, we also recognize […]

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Picture Perfect – The Art of Using Images in Surveys

Peter — Wed, 15 Nov 2017 03:16:06 +0000

The second in our four-part series on best demonstrated research practices covers items to consider when using graphics in an online survey. VeraQuest understands the value of fast, inexpensive research in today’s marketing research environment, which is why our system was built with speed and cost in mind. However, we also recognize the critical importance […]

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Does Your Data Reflect Reality?

Peter — Wed, 01 Nov 2017 18:56:24 +0000

The first of our four-part series on best demonstrated research practices explores the relationship between quota sampling and weighting and how to use both to efficiently maximize a study’s data quality. VeraQuest understands the value of fast, inexpensive research in today’s marketing research environment, which is why our system was built with speed and cost […]

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Midnight Snacking – Back Away From The Fridge

Peter — Thu, 09 Mar 2017 05:10:57 +0000

When you awaken in the middle of the night and can’t fall right back to sleep, how often do you find yourself slipping out of bed and grabbing a snack? According to a recent VeraQuest survey among 3,000 U.S. adults, the majority of Americans (58%) admit to being midnight snackers… at least on occasion. This […]

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TV Binge-Watching – The New American Addiction

Peter — Thu, 09 Feb 2017 15:13:14 +0000

With all sorts of technology and devices at our fingertips, it has become easier than ever to binge-watch our favorite TV shows. In fact, according to a recent VeraQuest survey among 3,000 U.S. adults, 85% of Americans participate in the TV binge-watching phenomenon, with nearly a quarter (23%) saying they binge-watch “frequently”. Not only are […]

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A Nuclear Attack: Is It Likely In Our Lifetime?

Peter — Thu, 27 Oct 2016 04:01:59 +0000

Despite watching a ton of post-apocalyptic movies like the Mad Max series and The Day After, the idea of a nuclear attack is an abstract concept for someone like me who was too young to personally remember actual events like the Cuban Missile Crisis when Russia and the U.S. came perilously close to thermo-nuclear war. […]

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End-to-End Network Segmentation Research

VeraQuest Research — Fri, 09 Sep 2016 01:17:21 +0000

Independent Market Research Commissioned by Avaya August 2016 Background and Introduction In today’s digital world, almost any corporation, large or small, can be brought to its knees in an instant by a network breach. The focus of this research is to: 1) quantify the perceived importance of end-to-end segmentation in protecting medium-to-large corporations, 2) assess […]

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Americans: Almost Ready To Say Goodbye To Cable/Satellite TV Service?

Peter — Thu, 25 Aug 2016 04:01:15 +0000

I remember the first time I heard people were choosing to disconnect their landline telephone service and rely solely on mobile phones. This was clearly many years ago at this point. It seemed sort of logical at the time, but it was so unconventional that it made me uncomfortable. However, once I put aside my […]

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Zika Virus: A Real Buzz Kill

Peter — Wed, 27 Jul 2016 04:01:02 +0000

Even with the recent uptick in terrorist activity and the US political process dominating the national air waves, the Olympics — which start next week — remain a hot topic due to the revelation that Russia has been running a state-sanctioned doping program. Moreover, Zika, a virus that can cause severe birth defects, is keeping […]

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