Versions of Conversion

Bad Pre-Enrollment Service Outweighs Other Attributes of Your Institution

Bob Longmire — Mon, 28 Nov 2011 23:00:23 +0000

National study uncovers hidden pre-enrollment service experience breakdowns that are costing colleges potential enrollments.

Pre-enrollment customer service: It will build or kill your brand

Bob Longmire — Tue, 08 Mar 2011 02:52:17 +0000

A newly released national study by Longmire and Company yields surprising findings about the customer service provided to prospective students and parents during the college shopping process. A college's brand is delivered from every corner of the campus and everyone on campus must step up.

4 Lessons Learned From Prospective Students and Their Parents

Bob Longmire — Mon, 08 Nov 2010 21:45:47 +0000

Recent research reveals four important lessons enrollment managers and admission counselors can learn from prospective students and their parents. Learning these lessons and applying them right now will increase your yield next Fall.

A Transformation in Higher Education?

Bob Longmire — Wed, 09 Jun 2010 02:16:36 +0000

Is a major transformation in higher education imminent? Will more people question the value of a college degree in the new economy? Has the cost of college risen beyond what could be considered a reasonable investment for many students and families? Is it possible that higher education could be delivered through open source channels? Will the new era of growing social networks enable people to find their own paths to higher learning?

A True Story of Horror

Bob Longmire — Mon, 26 Apr 2010 13:22:43 +0000

This is a true story. A story that causes anyone in an admissions office to wince and utter, “Ouch.” I witnessed it a couple of months ago.