Versions of Conversion

The Single Most Powerful Change Counselors Can Make To Be More Effective

Bob Longmire — Thu, 26 Apr 2012 14:53:45 +0000

While some counselors are very good at asking questions of prospective students and their parents, most don't probe deeply enough. Even seasoned counselors fall into the trap of an "ask a question/give an answer" conversational rhythm that prevents a true understanding of the motivations that will drive a student's college selection decision.

Bad Pre-Enrollment Service Delivery Outweighs Other Attributes of Your Institution

Bob Longmire — Tue, 29 Nov 2011 00:31:06 +0000

For prospective students and parents, pre-enrollment customer service outweighs perceived strengths in other areas of the institution, including academic programs, faculty reputation and even financial aid.

Pre-Enrollment Customer Service: It Will Build or Kill Your Brand

Bob Longmire — Tue, 08 Mar 2011 00:28:55 +0000

A newly released national study by Longmire and Company yields surprising findings about the customer service provided to prospective students and parents during the college shopping process. A college's brand is delivered from every corner of the campus and everyone on campus must step up.

A Transformation in Higher Education?

Bob Longmire — Wed, 09 Jun 2010 02:16:36 +0000

Is a major transformation in higher education imminent? Will more people question the value of a college degree in the new economy? Has the cost of college risen beyond what could be considered a reasonable investment for many students and families? Is it possible that higher education could be delivered through open source channels? Will the new era of growing social networks enable people to find their own paths to higher learning?

A True Story of Horror

Bob Longmire — Mon, 26 Apr 2010 13:22:43 +0000

This is a true story. A story that causes anyone in an admissions office to wince and utter, “Ouch.” I witnessed it a couple of months ago.