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	<title>Versions of Conversion</title>
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	<description>A blog on managing enrollment and yield</description>
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		<title>College-bound Students Define the Winning College Visit Experience</title>
		<link>https://www.longmire-co.com/HigherEdBlog/2017/12/college-bound-students-define-the-winning-college-visit-experience/</link>
		<pubDate>Thu, 14 Dec 2017 03:02:22 +0000</pubDate>
		<dc:creator><![CDATA[Rick Montgomery]]></dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Campus Tours]]></category>
		<category><![CDATA[Campus Visits]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Conversion and Yield]]></category>
		<category><![CDATA[Counselor Training]]></category>
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		<category><![CDATA[college yield]]></category>
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		<category><![CDATA[enrollment management]]></category>
		<category><![CDATA[finding the right college fit]]></category>
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		<guid isPermaLink="false">http://www.longmire-co.com/HigherEdBlog/?p=3912</guid>
		<description><![CDATA[You know how crucial the campus visit experience is to your enrollment efforts.  In today's blog post we will share the actions students tell us you can take to differentiate your tours and visits from the crowd and win their enrollment. There is also news about upcoming Yield Season Counselor Training Workshops that may be coming to your area.]]></description>
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		<title>Top 3 Social Media/Marketing Channels College-Bound Students Say Build the College Bond</title>
		<link>https://www.longmire-co.com/HigherEdBlog/2017/12/top-3-social-mediamarketing-channels-college-bound-students-say-build-the-college-bond/</link>
		<pubDate>Thu, 07 Dec 2017 00:10:38 +0000</pubDate>
		<dc:creator><![CDATA[Rick Montgomery]]></dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Conversion and Yield]]></category>
		<category><![CDATA[Counselor Training]]></category>
		<category><![CDATA[Mass Marketing]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Worthwhile Reading]]></category>
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		<category><![CDATA[admission counselor training]]></category>
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		<category><![CDATA[enrollment management]]></category>
		<category><![CDATA[finding the right college fit]]></category>
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		<guid isPermaLink="false">http://www.longmire-co.com/HigherEdBlog/?p=3873</guid>
		<description><![CDATA[Through which communication channels do prospective students form and strengthen their emotional connections to the colleges they ultimately enroll in? There are many as we all know. But, according to students, which channels are MOST effective. Their answers may surprise you. Read today's blog post and find out.]]></description>
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		<title>Yes! You Can Accurately Predict What Prospective Students Will Think and Feel</title>
		<link>https://www.longmire-co.com/HigherEdBlog/2017/11/yes-you-can-accurately-predict-what-prospective-students-will-think-and-feel/</link>
		<pubDate>Thu, 30 Nov 2017 04:01:36 +0000</pubDate>
		<dc:creator><![CDATA[Bob Longmire]]></dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Campus Tours]]></category>
		<category><![CDATA[Campus Visits]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Conversion and Yield]]></category>
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		<category><![CDATA[admission counselor training]]></category>
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		<category><![CDATA[enrollment]]></category>
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		<category><![CDATA[finding the right college fit]]></category>
		<category><![CDATA[Hidden Influences]]></category>
		<category><![CDATA[higher ed]]></category>
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		<category><![CDATA[longmire]]></category>
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		<category><![CDATA[recruiting]]></category>
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		<category><![CDATA[staff training]]></category>
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		<guid isPermaLink="false">http://www.longmire-co.com/HigherEdBlog/?p=3840</guid>
		<description><![CDATA[In this post we discuss new findings about the role of psychographics in understanding how college-bound students arrive at their college selection decision. What's more, we discuss the implications and opportunities this understanding affords the higher education admission and marketing community.
]]></description>
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		<title>A Simple Fix for the Common Mistake Your Admission Counselors Are (Probably) Making</title>
		<link>https://www.longmire-co.com/HigherEdBlog/2017/11/a-simple-fix-for-the-common-mistake-your-admission-counselors-are-probably-making/</link>
		<pubDate>Wed, 22 Nov 2017 02:35:50 +0000</pubDate>
		<dc:creator><![CDATA[Bob Longmire]]></dc:creator>
				<category><![CDATA[Campus Tours]]></category>
		<category><![CDATA[Campus Visits]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Conversion and Yield]]></category>
		<category><![CDATA[Counselor Training]]></category>
		<category><![CDATA[Organizational development]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Your Value Proposition]]></category>
		<category><![CDATA[admission counselor training]]></category>
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		<category><![CDATA[admissions counselors]]></category>
		<category><![CDATA[admissions customer service]]></category>
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		<category><![CDATA[college admissions]]></category>
		<category><![CDATA[college branding]]></category>
		<category><![CDATA[college costs]]></category>
		<category><![CDATA[college decision day]]></category>
		<category><![CDATA[college enrollment]]></category>
		<category><![CDATA[college presidents]]></category>
		<category><![CDATA[college recruiting]]></category>
		<category><![CDATA[college recruitment]]></category>
		<category><![CDATA[college tours]]></category>
		<category><![CDATA[college yield]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service training]]></category>
		<category><![CDATA[EMChat]]></category>
		<category><![CDATA[enrollment]]></category>
		<category><![CDATA[higher ed]]></category>
		<category><![CDATA[higher ed marketing]]></category>
		<category><![CDATA[higher education strategies]]></category>
		<category><![CDATA[longmire]]></category>
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		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[yield]]></category>
		<category><![CDATA[yield enhancement]]></category>

		<guid isPermaLink="false">http://www.longmire-co.com/HigherEdBlog/?p=3815</guid>
		<description><![CDATA[College admission counselors make a common BIG mistake when talking with prospective students and parents. As we work through yield season it's imperative that we avoid this and other common mistakes so we can have better, richer, and more productive conversations that will lead to enrollments. This blog post provides some helpful guidance.]]></description>
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		<title>What Do 96% of College Prospects Really Want You to Ask Them?</title>
		<link>https://www.longmire-co.com/HigherEdBlog/2017/11/what-do-96-of-college-prospects-really-want-you-to-ask-them/</link>
		<pubDate>Wed, 15 Nov 2017 16:51:32 +0000</pubDate>
		<dc:creator><![CDATA[Rick Montgomery]]></dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Campus Tours]]></category>
		<category><![CDATA[Campus Visits]]></category>
		<category><![CDATA[Closing the Sale]]></category>
		<category><![CDATA[Conversion and Yield]]></category>
		<category><![CDATA[Counselor Training]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Organizational development]]></category>
		<category><![CDATA[Parents]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Your Value Proposition]]></category>

		<guid isPermaLink="false">http://www.longmire-co.com/HigherEdBlog/?p=3784</guid>
		<description><![CDATA[In today's blog post we are sharing preliminary findings from our latest co-sponsored study on the impact of emotions on students' college selection including their surprising response to how the colleges they are considering deal (or don't) with the emotions they are experiencing. ]]></description>
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