Vertigo Media Group

Suvara was HOT at Fashion Week

noreply@blogger.com (Vertigo Media Group) — Thu, 03 Mar 2011 21:34:00 +0000

We had an incredible time with our client Suvara during fashion week! From our rooftop party with the Svedka Vodka/Suvara lounge to our unconventional street team marketing scheme, we had a blast making the Suvara lounge THE place to be during fashion week. We kicked off the week with a hot “Fashion Week Escape Lounge” for guests with fashion affiliates. The lounge party was located on the rooftop of The Empire Hotel at w.63rd and Broadway. Teaming up with Svedka Vodka and Ricardo Rojas Hair Studio, the party benefitted Fashion Delivers, a charity that mobilizes the fashion community to reach out and affect the world through their donations. Guests enjoyed express beauty and hair styling by Ricardo Rojas, air-brush tanning by Suvara, an open bar and a fun atmosphere for mingling. Our own Anna Stankiewicz, whose expertise has dubbed her “tanning guru to the stars,” gave custom air-brush tans to lucky guests and gave them a fabulous, natural glow.

By day, the lounge’s hours throughout the week were from 10a.m. to 7 p.m. and was visited by high profile guests such as Gabrielle Union, Time Out New York's Cristina Velocci, Katrina Bowden from 30 Rock and MTV's Julie Alexandria.

To amp up the buzz about Suvara’s amazing custom air-brush tans and our live demo for mid-week, we had to come up with something unconventional! After all, it was Fashion Week and everyone was there to top each other! So, we hired a street team to advertise our live topless model demo for that same night. Our team were dressed in white and adorned with white face paint and white wigs, emphasizing winter’s dry, dull effect on skin and psyche. Their provocative appearance and cheeky slogan, “Pasty Bitch, Get Tan” struck up interest in the lounge’s offerings and the live demo night. It took pedestrians a bit by surprise (a very difficult task in NYC!) and got their interests piqued.

They mingled with fashion week guests and enthusiasts, inviting all with a fashion affiliate to get rid of their pasty winter look and jump into a fresh, glamorous springtime glow at Suvara’s event.

The live demo was seriously one of the hottest things happening at fashion week. Our topless model getting airbrushed was all the rage, and viewers were lined up 4 rows back to get a peek. Famous photographer David Lee (brother of Spike Lee, for those of you not in the know) was there taking gorgeous photos of our stunning model, who elegantly was air-brushed by Anna. Everything about the event was high-fashion, our model wore a golden Luli Fama swimsuit which accentuated her amazing color.

David Lee also took glamour shots of glowing, post-tan guests. Fashionistas, press and high profile guests enjoyed free drinks and free blow outs. It was an extremely successful night--not only were we the only tan on site for fashion week, but reporters from everywhere - Chicago, Sydney, Bologna, & LA were loving Suvara!

Suvara Tans Continue to Grace Gorgeous Celebs

noreply@blogger.com (Vertigo Media Group) — Tue, 30 Nov 2010 21:54:00 +0000

Our client, Suvara continues to open new locations, parenting with Long Island and New York beauty salon and spa’s in order to provide the ultimate air-bush tanning experience! Suvara’s air-brush tanning guru to the stars, Anna Stankiewicz, has grown in popularity, giving a glow to A-list celebs like Paula Abdul, Jessica Simpson, Fergie, Kim Kardashian and most recently, Nicole Polizzi.

“We strive to be the ultimate, most luxurious air-brush tanning experience out there. That is why high profile clients gravitate to us.” Anna stated, when asked about Suvara’s success.

Suvara’s formula is unique in that it contains no harsh chemicals, giving an air-brush tan enriched with vitamins, antioxidants and organic aloe vera. Voted Best of Beauty in Allure 2010, Suvara’s loyal client base continues to expand to salon goers and celebrities alike.

Vertigo Media Group is awarded Kiss Product’s Social Media Agency

noreply@blogger.com (Vertigo Media Group) — Thu, 09 Sep 2010 20:49:00 +0000

MELVILLE, N.Y. – (August 11, 2010) – Vertigo Media Group announces its partnership with KISS products, a globally recognized market leader in beauty care. Vertigo Media Group will act as KISS’s social media agency, providing them with strategic social media campaign launches, management and advertisements. Known for their cutting edge tactics, Vertigo Media Group utilizes a formidable cocktail of creative campaign strategizing; including statistical data, trend watching and market research. As social media experts, Vertigo Media Group’s plan will give massive exposure to KISS products and offers, broadening their already wide consumer base and strengthening brand recognition. Break-through promotions, bonuses, referral programs and relationship building will all be built into the KISS scheme, which started September 1st.

Unlimited AutoSport Photo Shoot

noreply@blogger.com (Vertigo Media Group) — Thu, 22 Apr 2010 19:31:00 +0000

We had a photo shoot with Unlimited AutoSport located in Oyster Bay. They specialize in detailing and servicing high end cars that include Lamborghini, Aston Martin, and Ferrari. The maintenance that they put into the cars is impeccable. They also provide a concierge service to their clients. We are grateful to have them as a customer.

Apollo Group Rebranding

noreply@blogger.com (Vertigo Media Group) — Fri, 26 Mar 2010 19:53:00 +0000

Creating new corporate identities is one our favorites. It's much more than it seems... it's capturing the essence of a client and what they do without telling the whole story. Here is an example where color, font selection and design come together to form a powerful representation of a group that brings hv/ac and building automation system solutions to the business industry in a way that is better for our environment. Keep an eye out for some other great projects we are working on together. We are proud that Apollo HVAC, one of the largest environmental specialists on Long Island, has chosen Vertigo to re-brand them and create their new corporate identity. Check out other corporate Identity solutions in our portfolio.

Does Social Marketing fit Into the B-To-B Segment?

noreply@blogger.com (Vertigo Media Group) — Mon, 23 Nov 2009 17:01:00 +0000

It's November. This means it's time to plan next year's budget. The first question I've been asked in many of these planning sessions is," Is social media a valuable marketing tool for us or only for those offering consumer goods?" My answer is simple: YES! There's no escaping it, marketers: Amid a flurry of headlines, bestsellers, and reports documenting social media's meteoric rise to the mainstream... social media is important but just as important is knowing which social media is appropriate and how to use it to acquire customers.

Social media is a form of Inbound Marketing.
This means you are creating content that is interesting and smart enough to intrigue the end user to make a decision and respond accordingly. You are not held by budget rather than your brain power. Vertigo Media Group believes in a combination of blog/socialmedia/pay-per-click to create the desired ROI.

SEO is all the Rage.
It includes lots of content and links to the right sites. The more you update your content the better your search ranking. This content can be shared throughout your social media network. This means shared content and shared links...see how that works. The better the content the more "fans" you will have...the more connections, the more followers. This makes you more powerful with in social media.

Automation is Key.
We have gotten really good with automating our content so that our clients don't have to manage 10 different social media platforms. Vertigo Media Group can create the right automation platform to feed into the right venues of choice allowing content to be uploaded and shared through out your network.

Blog....Blog....Blog!
When you publish a blog you than send it out to all of your fans in social media that creates inbound links. The next thing is to ask them to subscribe. The worst thing you can do is let this go stale. You need to add interesting, relevant content daily. All inbound links go back to powering your SEO program, because the more inbound links you have, the more followers you have, which leads to a higher organic ranking.

Good Luck.
For more information email us at Lisa@vertigomediagrp.com

FREE SEMINAR

noreply@blogger.com (Vertigo Media Group) — Wed, 28 Jan 2009 20:49:00 +0000

Learn How To Navigate Your Company's Advertising Dollars During A Recession.

Vertigo Media Group has been helping businesses gain market share and make more money through ROI marketing tactics for over 4 years. Join us on February 24th and learn simple systematic approaches to your advertising that can change the way you market your company.

• VIRAL MARKETING
• RE-BRANDING
• ROI MARKETING
• MARKETING BEST PRACTICES

February 24th, 6:30pm
Call to register: 516.249.5700 or
email: info@vertigomediagrp.com

We are Pleased to Announce...

noreply@blogger.com (Vertigo Media Group) — Mon, 12 Jan 2009 19:59:00 +0000

Long Island Business News’ 11th Annual 40 under 40 Awards program has met and made their decisions. Based on her leadership in business, her support for the Island’s not-for-profit organizations and her commitment to the communities that ultimately support you and your businesses, Lisa Mirabile, President of Vertigo Media Group has been selected as a member of the Class of 2009.

It is our great pleasure to announce and congratulate Lisa Mirabile into this group of intelligent, hard-working and dynamic men and women.

The awards gala is scheduled for Thursday 29th January 2009 at the Crest Hollow Country Club so please save that date on your calendar! Long Island Business News President and Publisher, John Kominicki, created a special event section to highlight the forty awardees and the official list can be found on the LIBN Website: www.libn.com.

Of course, the awards gala will be fantastic – red carpet, great networking and a hot band. The event has grown from a gathering of 60 people introducing themselves in a small restaurant to more than 600 at the Island’s largest catering hall.

Bring cameras to catch the moment and don’t be surprised when the cheering begins because this is always a high spirited salute to the rising stars of Long Island and we’re quite proud of Lisa.

We'd be pleased if you would join us in supporting Lisa at the gala. Individual tickets are $80 and there are special table packages available as well, both of which can be purchased on the LIBN website.

Package Design for A Multi Million Dollar Company

noreply@blogger.com (Vertigo Media Group) — Tue, 16 Dec 2008 20:55:00 +0000

Vertigo Media Group is working on an amazing project for Standard Motor Products. Standard is one of the Nation's largest suppliers of After-Market auto parts.

noreply@blogger.com (Vertigo Media Group) — Mon, 10 Nov 2008 19:42:00 +0000

How to Market Your Company

noreply@blogger.com (Vertigo Media Group) — Tue, 04 Nov 2008 22:42:00 +0000

Here are some key tidbits for you to know when it comes to judging
the advertising that you are doing or when creating new advertisement:

1. WHAT IS YOUR UNIQUE SELLING PROPOSITION?
One of the most important, basic key factors you need to identify with any product, service or destination that you are advertising is what makes you unique. Once this is identified ALL marketing materials need to answer the question... does this communicate my unique selling proposition?

2. CONSISTENCY IS KEY - In order to claim your rightful brand position there needs to be complete consistency. Not only in the messaging, colors, fonts, and style, but in the media. You cannot do something once and expect an enormous response. It must be communicated in all touch points of the sales cycle. We call it 7 times a charm!

3. ASK FOR THE ORDER - In this economy you need to get the most out of your marketing dollars so don't be shy. Now is the time to be direct. That means direct the target audience into the response you want. Best results occur when orders are incentivized.

4. KNOW YOUR COMPETITION - Researching your competition and watching what they are doing is tremendous knowledge. The more information you have on best practices the better your advertising will be.

Article by Lisa Mirabile CEO/President Vertigo Media Group

Vertigo New York is named design firm for Daze Products, Inc.

noreply@blogger.com (Vertigo Media Group) — Mon, 03 Nov 2008 20:34:00 +0000

Vertigo Media Group was named as agency of record for Daze Products, Inc. today November 2. Daze products specializes in the manufacturing of "The Game Chamber"; an in-genius device developed by Michael Rosenberg, President of Daze Products,Inc., to prevent the loss of Nintendo DS Games. This device is being sold in Walmarts and Toys-R-Us stores through-out the nation. It was most recently named by Toys-R-Us as their number 1 seller.

The basic functionality of the device is simple. "Lock It or Lose It".

The Game Chamber holds 8 games. Your child can not take out more than one game at a time and must replace the one already removed before taking out any additional games or it will remain locked." Anyone with kids knows how expensive these games are and how often they loose them. "I found 4 of them stuffed inside the back seat of my car after a road trip I had taken with the kids," says Lisa Mirabile, President of Vertigo Media Group.

Michael Rosenberg came to Vertigo New York because the products packaging suffers from 2 major flaws. Although sales have been good they could always be better. The packaging really needs to pop-off the shelf, said Michael Rosenberg, when the consumer walks by it just lacks the visual appeal that could make someone want to stop and take a look.

Vertigo Media Group is confident that through the development of strong messaging and exciting packaging we can make a positive impact on sales, hence paving the way for more capital and future products.

Recessions and Advertising

noreply@blogger.com (Vertigo Media Group) — Mon, 03 Nov 2008 20:34:00 +0000

Research Findings:
Recessions and Advertising

It Pays to Advertise – Recession as a Window of Opportunity:
Maintaining or increasing advertising during a recession leads to increased sales both during and after the recession in comparison with competitors who cut advertising. Maintaining or increasing advertising during a recession results in greater marketshare and share of voice, both during the recession (as competitors advertise less) as well as after the recession ends due to increased brand strength and consistency of exposure. Recessions tend to be brief (average 10 months), mild and are always cyclical. Importance of viewing advertising as an investment, not an expense.

Examples:
Roland S. Vaile tracked 200 companies through the recession of 1923, and in 1927 he published his findings in the Harvard Business Review, reporting that companies that advertised the most, fared the best both during and after the recession – they saw increased sales in comparison with companies that reduced their advertising. (Harvard Business Review, April 1927)

During the 1930s Kellogg continued their advertising and Post did not. This contributed to Kellogg’s domination (over Post) throughout the 5 decades following the recession. (Electronic Media report, 4/16/2001)

During a recession in the mid-1970s Chevrolet abandoned their previous fixed-percentage ad budget and increased their advertising (showcasing their fuel efficient models). During the same period in order to combat the recession Ford cut their advertising budget by 14%. This resulted in Chevy increasing their marketshare by 2%. (Electronic Media report, 4/16/2001)

During the 1980-81 recession, companies that maintained or increased their advertising saw sales increase by 275% by 1985. Comparatively, companies that cut their advertising during the recession only increased their sales by 19% in the same 5 year period. (Associated Press report, 3/18/1992)

A MarketSense study of the recession of 1989-91 shows that Jif Peanut Butter and Kraft Salad Dressing increased their advertising and saw sales growth of 57% and 70%, respectively. (The Ed Clark Company, 11/15/2001)

Importance of Innovation and Shifting Brand Message during a recession:
Value and quality are more prized – people want to get more for their money. Customer service and personal relationships become more valuable. Brands that resonate with the consumer’s current mentality are rewarded.

Examples:
a. In the recession of 1973-75 Quaker Oats shifted their message and presented grain products as a cheap form of essential protein. This resulted in reversing the long declining sales of oats, grits and cornmeal.

b. Ziploc shifted their message during a recession to emphasize their air-tight seal, which preserves leftovers efficiently, at a time when food prices are high.

c. Frequent Flyer programs – during a recession in the late1970s airlines began creating new ways to reward their loyal customers, giving them more value, or bang for their buck. As a result, American Airlines launched AAdvantage in 1981 as the first frequent flyer program in the United States. ( http://www.frequentflier.com/about.htm" www.frequentflier.com/about.htm)

During economic recessions Mercedes has “stepped away from the deal-of-the-month mentality to stress value above all else. When the market does get slower, we’ve found that position will carry us much further than the more traditional subsidy position of our competitors” explains Ken Enders, VP Marketing at Mercedes. (AdvertisingAge, 2/19/2001)

Small Ways to Maximize Impact and build brand strength in a recession:
Word of Mouth Marketing – cost efficient and extremely effective Sponsorship – efficient way to reach target audience/limit extraneous efforts and cost Excellence in Service Viewing staff and team members as your number one unlimited resource Step out of comfort zones – innovate and adapt

Article by Lisa Mirabile CEO/President Vertigo Media Group

Lisa Mirabile - President

noreply@blogger.com (Vertigo Media Group) — Wed, 22 Oct 2008 01:25:00 +0000

Lisa Mirabile holds a BFA in Fine Arts from Syracuse University.
Her career began at Wunderman, Cato, Johnson NYC where she spent 2 years working on American Express and Miller Genuine Draft. With a passion for excitement Lisa's career took a turn for the best when relocated by Wunderman to help start the Creative Department for their Latin American office located in Miami. Lisa moved to Ogilvy & Mather and spent the next 5 years traveling through Latin America shooting television commercials.

In 2001 Lisa started Vertigo Media Group, a full-service Marketing Communications firm with a strong concentration on brand advertising. Vertigo specializes in branding young companies along with reinvigorating existing brands. As an expert in the industry she has given many seminars on marketing, most recently to the Long Island Direct Marketing Association. Lisa has spoken at Hofstra University and Farmingdale University to young graduates looking to start their careers in Marketing.

Dedicated to her community, Vertigo Media Group has helped raise funds and donated graphic services to such foundations as the LI2-Day Breast Cancer Foundation, The Sepe Foundation, The Port Washington Library Foundation and the Long Island Elite. Lisa also sits on the Board of the Long Island Inventors Club Suffolk County Chapter and has been a committee member 2 years running with the Long Island Elite, where she has played a vital role in raising tens of thousands of dollars for many local Long Island charities.

As a mother of 2 Leo, 9 and Gianna 7. Lisa is a member of the PTA and an assistant coach for her daughters cheerleading squad.

Fred Pesce- Executive Vice President & Creative Director

noreply@blogger.com (Vertigo Media Group) — Tue, 21 Oct 2008 15:33:00 +0000

Fred is Executive Vice President and Creative Director at Vertigo Media Group. He is an internationally-recognized designer with over fourteen years experience and a cutting edge graphic design style. Prior to Vertigo, Fred worked for Austin & Williams Advertising as Senior Art Director. In his 12 years at the agency he sharpened his design skills and gained flexibility and versatility in developing campaigns for a variety of industries from boutique shops to Fortune 500 companies. Some of the clients he designed and concepted for ranged from big name banks to spas and catering halls to hi tech companies. He is grateful for having had the opportunity to work with and learn from the expertise of his father, CEO & President of Austin & Williams, and 40 year veteran in the advertising field.

From the beginning of his training, when he received his Bachelor of Arts in Graphic Design from the School of Visual Arts in NYC, Fred's design stood out form the rest. His portfolio was rated top ten percent of his graduating class and he continues to produce award winning design. His work has appeared in prestigious design publications such as Graphis - New Talent 2000, as well as American Corporate Identity 2002-06, a "best of the best" logo design book. He has received 15 BOLI awards (Best of Long Island) since 1996 for logo, poster, ad campaign, brochure, website, package and CD designs.

Fred's happiest moments are times shared with his 10 year old son John, who in his words, is his "greatest gift and joy". As a loving father, Fred holds dear the importance of being a good role model and is humbled by what he continuously learns from being a father too. Fred says," It's the simple, little moments with John that I am blown away by. I love seeing how he sees the world around him. He is a constant reminder of the natural ability to see good in things and be present and playful." Fred is also just beginning the adventure of becoming a formal mentor through a local mentoring program where he looks forward to becoming a caring friend and guiding voice to another youngster.

Fred's work ethic and life philosophy are inspired by both his relationship with his son and by his experience serving proudly in the US NAVY as a Veteran of Desert Storm. Fred brings discipline, motivation, positivity, teamwork, playfulness, creative vision and a belief that there is something to be learned in everything and that all things are possible to his life and his work.

Client Testimonials

noreply@blogger.com (Vertigo Media Group) — Fri, 03 Oct 2008 15:32:00 +0000

Maximus Spa Salon
VERTIGO MEDIA GROUP, LED BY LISA MIRABLE, IS ONE OF THE MOST CREATIVE, HARD WORKING AGENCIES I EVER HAD THE PLEASURE OF WORKING WITH. VERTIGO HELPED US WIN PRESTIGIOUS AWARDS, GAIN GREAT VISIBILITY IN OUR MARKETPLACE AND MOST OF ALL, PROVIDED MEASURABLE ROI.

Richard Calcasola
CEO / Owner Maximus Spa Salon

Lend America
As a Vertigo client for three years now, I can only say "AWESOME!" Not only are they responsive to my "last minute" requests, but they do them with the same level of excellence they apply to everything they do. Their professional style and keen sense of corporate needs, makes them the perfect marketing partner for any industry.

Mary McPhail
Chief Marketing Officer
Lend America

Love My Shoes
We considered a number of advertising agencies,” said Robert Yaganeh, owner and President of Love My Shoes. “Vertigo Media Group had the clearest, easiest approach to branding and marketing. We clearly understood what we would gain from their campaign. Vertigo Media Group delivered in a timely manner and provided not only an outstanding creative solution but business solutions that positioned Love My Shoes in the Market for continuous growth.”

Robert Yeganeh
Love My Shoes

Singh Hospitality Group
Working with Vertigo Media Group on many projects and campaigns for several of our restaurant concepts has helped our company grow and develop noticeably. With your guidance, Vertigo Media Group has provided us with a personal and warm touch plus the benefits of an entire creative team. I can only imagine what goes on behind the scenes! Nevertheless, you have made it seem effortless! Thank you for the countless hours of help, creativity, guidance and dreaming (on our behalf!).

Raquel T. Wolf
Singh Hospitality Group

Standard Motor Products
As long-time manager of a full-service in-plant corporate marketing services department, I found myself in a bind when I was forced to lay off the better part of my staff due to management changes in my company. While my staff decreased, the work did not; it had to continue to be produced -- according to existing deadlines, while maintaining expected quality and service levels.

I was immediately impressed -- not only with the apparent visual design expertise represented by their portfolio, but also with the conceptual thought processes that were apparent had gone into presenting marketing solutions.

I hired them. And I'm glad I did. Not only did Vertigo bail me out of a jam, but they actually improved on our quality and service levels. (Now management has even bigger expectations of me.) And, not only are the Vertigo folks talented, capable and professional - they're also a lot of fun to work with.

Carl Mahlmann
Manager, Graphic Operations
SMP, Inc.

Lend America
Vertigo Media Group has been a great partner in dealing with our multiple marketing platforms. Their expertise in media relations has provided us significant opportunity to enhance our image within the public, business and government level. Prompt Service and High quality presentations have always been achieved by Lisa, Fred and their staff.

Brian Fried
Director of Marketing
Lend America

BIG APPLE PET SUPPLY
Vertigo Media Group produced several excellent full page print ads for us. They were readily available and took care to get revisions back to us quickly. It is a pleasure to work with them and we will continue to utilize them for our advertising needs.

Steven Spitz
CEO
Big Apple Pet Supply