Vesey Creative

11 Simple Rules For An Effective Web Site

Andrew Vesey — Wed, 22 Feb 2012 21:38:01 +0000

Whether you have a 5 page or 50 page web site, follow these simple rules and you’ll be well on your way to web success: Have a target audience. You’ll want to plan your site differently if you’re targeting CEOs as opposed to teenagers. Focus on the audience. Don’t forget - Continue reading

It’s A War Out There

Andrew Vesey — Wed, 22 Feb 2012 21:25:58 +0000

Get More Bang for your Branding Buck

Two of the most common questions I am asked are: “We want to strengthen our brand/increase brand awareness, but can’t spare much extra money - What can we do?” “We need to cut our budgets - How can we do that without affecting our brand?” Continue reading

Brand Quarterly – Feb 2012 Available Now

Andrew Vesey — Tue, 07 Feb 2012 20:41:10 +0000

In This Issue

Make Your Brand Colour Work For You
Activte Your Networking Power Team
Turn Your Customers Into Your Sales Force
Underpinning Your Brand Power With Quality Assurance
And Much More...

CLICK HERE to view or download a PDF at the Brand Quarterly website Continue reading

Lessons In ‘Chain Theory’

Andrew Vesey — Fri, 03 Feb 2012 19:57:48 +0000

Customer Service Interlinks with Brand Power; Brand Power Interlinks with Customer Service

Two of the key drivers to building brand strength are creating a distinct brand identity and developing a unique brand personality. Unfortunately, semantics often gets in the way of understanding how these two factors can influence brand power. Brand identity Continue reading

Tips For Briefing A Graphic Designer

Andrew Vesey — Wed, 18 Jan 2012 20:11:06 +0000

One of the most important parts of the creative process is the design briefing. The majority of issues in design projects can be traced back to poor communication - most of which can be solved during the briefing stage. Let them do their job as a creative, but make sure you communicate your needs thoroughly at the Continue reading

Improving Alien Abductions

Andrew Vesey — Wed, 14 Dec 2011 18:43:51 +0000

Cartoon by Brian Zaikowski of Demented Denizens Continue reading

What’s Design Got To Do With It?

Andrew Vesey — Tue, 06 Dec 2011 19:12:49 +0000

The Primary Purpose Of Design Is To Capture Your Reader’s Attention. You can have fantastic copy, a great service, and a compelling offer, but unless someone actually looks at it, your marketing message doesn’t exist to them. While it is true that the headline is what encourages most people to read Continue reading

The Eternal Debate – Print or Web?

Andrew Vesey — Wed, 30 Nov 2011 22:06:23 +0000

This article has nothing to do with the ‘battle’ between print and the web. It is about how the two forms of media aren’t the same, and why we shouldn’t expect the same results from our marketing efforts. Both medias have advantages and disadvantages, and finding the right combination of the two can save you time and money, whilst serving to strengthen your brand. Both medias appeal to Continue reading

Chevrolet Sonic Bungee

Andrew Vesey — Tue, 22 Nov 2011 23:10:07 +0000

Check out the launch of the 2012 Chevy Sonic. General Motors took it quite literally, sending the car careening off a tower of containers Continue reading

The Big Reveal

Andrew Vesey — Tue, 15 Nov 2011 23:51:09 +0000

Love a good movie? Well, we love a good movie poster. Check out the first in our ‘Movie Poster Series’ of adverts. Continue reading